Learn · Management of Field Sales
Lecture 1 of 24Week 1 - Introduction to Management of Field Sales
Introduction to Management of Field Sales
Prof. Jayanta Chatterjee · IIT Kanpur
Credits and licence
- From
- Management of Field Sales, IIT Kanpur (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Introduction to Management of Field Sales
- Sales Role and Activities
- Value added selling and Non Verbal Messages
- Communication Styles in Field Sales
- Managing Product Life cycle
- From Product To Benefit
- The Sales Process
- Prospecting
- From Prospecting to Preparing the Sales Call
- The Buying Process
- Approaching the Customer with Adaptive Selling
- Interactive Sales Presentation
- Consultative Questioning Strategy
- Account Evaluation - Long Term Approach
- Negotiating Buyer Concerns
- Sales Force Structure
- Leading the Sales Force
- Sales Force Motivation
- Forecasting Sales and Developing Budgets
- Understanding Sales Analytics
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