Learn · Marketing Management - II

Lecture 39 of 50Week 7 Retail Management and Integrated Marketing Communications

Introduction to Integrated Marketing Communications

Prof. Jayanta Chatterjee Prof. Shashi Shekhar Mishra · IIT Kanpur

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Marketing Management - II, IIT Kanpur (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Brief Recap of Basic Concepts from Marketing Management 1 Video
  2. Brief Recap of Basic Concepts from Marketing Management 1- II Video
  3. Product - An Important Component of the 4P Video
  4. New Product Development Video
  5. New Product Development - II Video
  6. Entreprenuerial Marketing Video
  7. Screening New Product Ideas Video
  8. Diffusion of Innovation Video
  9. Product Life Cycle and Introduction to Strategy Video
  10. Strategy for New Product Introduction Video
  11. Strategy for New Product Introduction - II Video
  12. Marketing Strategies for Different Stages in PLC Video
  13. Introduction to Brand, Branding and Brand Equity Video
  14. Strategic Brand Management Process Video
  15. Brand Building I Video
  16. Brand Building II Video
  17. Secondary Associations of a Brand and Advantages of Brand Video
  18. Measuring Brand Equity and other Brand Related Constructs Video
  19. Global Dimensions of Brands Video
  20. Brand Message and Advantage of Brand Video
  21. Branding Strategies Video
  22. Branding Strategies II Video
  23. Strategic Brand Management Video
  24. Creating a Powerful Brand Video
  25. Introduction to Pricing Video
  26. Considerations for Setting the Price Video
  27. Determing the Demand and Cost Estimation Video
  28. Cost Estimation and Break Even Analysis Video
  29. Different Methods of Pricing Video
  30. Different Methods of Pricing II Video
  31. Introduction to Distribution Video
  32. Types of Channel and their Dynamics Video
  33. Different Channel Options Video
  34. Integrated Marketing Channel Video
  35. Retailing and Wholesaling Video
  36. Retailing and Wholesaling II Video
  37. Retail Marketing Management Video
  38. Choosing Retail Location and Layout Video
  39. Introduction to Integrated Marketing Communications Video
  40. Models of Communication Video
  41. Designing and Implementing Marketing Communication Video
  42. Digital Marketing Communication Video
  43. Introduction to Services Marketing Video
  44. Characteristics of Services Video
  45. Failure of Service and Solutions Video
  46. Service Quality Video
  47. Recap of Important Concepts I Video
  48. Recap of Important Concepts II Video
  49. Live Session 13-03-2021 Video
  50. Live Session 04-04-2022 Video