Learn · Marketing Management - I
Lecture 28 of 48Week 5 Analyzing the Buyer Behaviour
Lecture 28 Psychological Influences on Consumer Buying Process
Prof. Jayanta Chatterjee and Prof. Shashi Shekhar Mishra · IIT Kanpur
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- Marketing Management - I, IIT Kanpur (at NPTEL)
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- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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All the lectures
- Lecture 1 Defining Marketing
- Lecture 2 Core Concepts in Marketing
- Lecture 3 Case Studies
- Lecture 4 Marketing of Services
- Lecture 5 Evolution of Marketing
- Lecture 6 Contemporary Issues in Modern Marketing Practices
- Lecture 7 Introduction to Competitor Analysis
- Lecture 8 Marketing Objectives
- Lecture 9 Strategy and Core Competency
- Lecture 10 PESTEL Framework
- Lecture 11 Competitive Analysis
- Lecture 12 Case Study
- Lecture 13 Introduction To Marketing Information System
- Lecture 14 Components of a Marketing Information System
- Lecture 15 Marketing Research Process
- Lecture 16 MDP and MRP
- Lecture 17 Exploratory Research
- Lecture 18 Exploratory Research - Continued
- Lecture 19 Causal Research
- Lecture 20 Measurement and Scaling
- Lecture 21 Questionnaire and Sampling
- Lecture 22 Sampling Techniques
- Lecture 23 Data Collection, Preparation and Analysis
- Lecture 24 Multivariate Data Analysis
- Lecture 25 Introduction to Consumer Behaviour and Need Recognition
- Lecture 26 Information Search
- Lecture 27 Socio-Cultural Influences on the Consumer Buying Process
- Lecture 28 Psychological Influences on Consumer Buying Process
- Lecture 29 Evaluation of Alternatives
- Lecture 30 Purchase and Post Purchase Evaluation
- Lecture 31 Service Consumption
- Lecture 32 Structural Models of Attitude
- Lecture 33 Industrial Buyer Behaviour I
- Lecture 34 Industrial Buyer Behaviour II
- Lecture 35 Industrial Marketing Program and Buying Process
- Lecture 36 Three Dimension of Industrial Buyer Behaviour
- Lecture 37 Consumer Decision-Making Process Revisited
- Lecture 38 Identifying and Choosing Opportunities
- Lecture 39 Market Segmentation
- Lecture 40 Market Segmentation - II
- Lecture 41 Segmentation and Targeting
- Lecture 42 Segmentation and Post Segmentation Strategies
- Lecture 43 Introduction to Marketing Strategy
- Lecture 44 Positioning
- Lecture 45 Segmentation and Targeting in B2B Market
- Lecture 46 Crafting the Positioning and Branding Effectively
- Lecture 47 Generic Modeling Strategy
- Lecture 48 Generic Modeling Strategy