Learn · Metrics and Analytics of Marketing

Lecture 24 of 60Week 5- Customer Profitability and Customer Lifetime Value

Introduction to Prospect Lifetime Value

Prof. Kuldeep Baishya · IIT Guwahati

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From
Metrics and Analytics of Marketing, IIT Guwahati (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Introduction to Marketing Metrics I Video
  2. Introduction to Marketing Metrics II Video
  3. Key Categories of Marketing Metrics Video
  4. Illustration of Marketing Funnel Video
  5. Conceptual Framework for Marketing Metrics Video
  6. Introduction to Strategic Goals and Margins Video
  7. Metrics of Interest in Marketing Video
  8. Understanding and Measuring Margins Video
  9. Profit Metrics - Measuring Profitability Video
  10. Integrating Metrics for Strategic Decision Making Video
  11. Market Share, Relative Market Share and Market Concentration Video
  12. BDI, CDI and Penetration Metrics Video
  13. Share of Requirements and Usage Index Video
  14. AAU, Customer Satisfaction & Willingness To Recommend Video
  15. Net Promoter, Willingness To Search & Neuromarketing Video
  16. Introduction to Customer Segmentation Video
  17. RFM Customer Segmentation Video
  18. ABC Customer Segmentation Video
  19. Metrics for Customer Segmentation in Digital Marketing Video
  20. Introduction to Channel Management Metrics Video
  21. Foundations and Customer Metrics Video
  22. Customer Profit Video
  23. Customer Lifetime Value Video
  24. Introduction to Prospect Lifetime Value Video
  25. Economies Behind Acquisition Video
  26. Introduction to Customer Churn Video
  27. Predicting Churn, Signals, Models, and Validation Video
  28. Churn Economics and Validation Video
  29. Combating Churn Video
  30. Churn Dashboard and Operating Model Video
  31. Trial, Repeat, Penetration, and Volume Projections Video
  32. Growth: Percentage and CAGR Video
  33. Cannibalization Rates and Fair Share Draw Video
  34. Brand Equity Metrics Video
  35. Conjoint Utilities: Consumer Preference, Segmentation & Volume Projection Video
  36. Price Premium & Related Metrics Video
  37. Reservation Price, Percent Good Value & Linear Demand Video
  38. Price Elasticity of Demand Video
  39. Optimal Prices and Linear and Constant Demand Functions Video
  40. “Own,” “Cross,” and “Residual” Price Elasticity Video
  41. Promotion Management: An Overview Video
  42. Baseline Sales, Incremental Sales, and Promotional Lift Video
  43. Redemption Rates for Coupons/ Rebates Video
  44. Promotions and Pass-Through Video
  45. Price Waterfall Video
  46. Sales Force Coverage, Sales Force Goals and Sales Force Results Video
  47. Sales Force Compensation and Pipeline Analysis Video
  48. Numeric, ACV and PCV Distribution, Facings/Share of Shelf Video
  49. Supply Chain Metrics Video
  50. SKU Profitability: Markdowns, GMROII, and DPP Video
  51. Introduction to Sales Forecasting Video
  52. Modeling Trends and Seasonality Video
  53. Online Metrics and Web Analytics Video
  54. Online Metrics and Web Analytics II Video
  55. Social Media and Mobile Metrics Video
  56. From Marketing Outcomes to Financial Results Video
  57. Return on Investment and Economic Profit Video
  58. Project Metrics and Marketing Return to Investment Video
  59. DuPont Model and Sales Decomposition Video
  60. Marketing Mix Models and Communication of Metrics Video