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Course10910650540 lectures

Indian Popular Culture

Prof. Bibhuti Mary Kachhap · IIT Tirupati

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About

The proposed course will facilitate students to interpret and develop theoretical understanding of Indian popular culture. The course will cover topics such as Indian Popular Culture and its history, comics and graphic narratives, rise of OTT platforms, visual narratives: films, series, and advertisements. It will also familiarize students with the interrelations between resistance, protests and their engagements with social media and popular culture.

Intended audience: Undergraduate students of any discipline

Lectures

Week 1

  1. What is Culture, Definitions of Popular Culture YouTube
  2. History and development of Popular Culture YouTube
  3. Mass Culture YouTube
  4. Sub Culture YouTube
  5. Sub Cultures and Counterculture YouTube

Week 2

  1. History and Understanding of India Popular Culture YouTube
  2. Implications of Cultural Studies in India YouTube
  3. Desire for Cultural Studies in India YouTube
  4. Iconography YouTube
  5. Print Culture YouTube

Week 3

  1. Pre-history of Comics YouTube
  2. Regional Comic Space and Web Comics YouTube
  3. Cartoons - Emergence and History YouTube
  4. Regional Space for Comics YouTube
  5. Emergence of Graphic Narratives YouTube

Week 4

  1. Indian Cinema- History YouTube
  2. Modernity and Popular YouTube
  3. Globalization and Hindi Cinema YouTube
  4. contemporary popular and Celebrity Culture YouTube
  5. Celebrity Studies and Indian Cinema YouTube

Week 5

  1. Visual Narrative: Advertisements YouTube
  2. Indianness after 1960s YouTube
  3. Advertisement campaigns YouTube
  4. Advertisements: Political influence of brands YouTube
  5. Constructing the Indian Consumer YouTube

Week 6

  1. History of Television in India YouTube
  2. Telefilms and Indian TV Serials YouTube
  3. Television and OTT series for 21st Century YouTube
  4. Benevolent Sexism on Screen YouTube
  5. Ambivalent Sexism and Sexual Violence YouTube

Week 7

  1. History of OTT platforms YouTube
  2. Impact of OTTs YouTube
  3. Art Vs Content YouTube
  4. Creative Economy Powering OTTs YouTube
  5. Webseries YouTube

Week 8

  1. Theories of Conflict and Resistance YouTube
  2. Cyberculture and different types of digital divides, ethnographic methods YouTube
  3. Features of Cyberculture and Cyberactivism YouTube
  4. Cyberpolitics and the Millenials of India YouTube
  5. Cyberactivism and its impact on Social Movements YouTube

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Tirupati
Department
Humanities and Social Sciences
Teacher
Prof. Bibhuti Mary Kachhap
Level
Undergraduate
Language
English
Subjects
Society and politics
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge. Coordinated by IIT Madras.
Who can watch
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