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Learn · How to Develop Breakthrough Products and Services

Lecture 2 of 4Lecture Videos

Lecture 2: Basing New Commercial Products on "Lead User" Innovations

Prof. Eric von Hippel · Massachusetts Institute of Technology

At MIT OpenCourseWare

Credits and licence

From
How to Develop Breakthrough Products and Services, Massachusetts Institute of Technology (at MIT OpenCourseWare)
Licence
CC BY-NC-SA 4.0, as MIT OpenCourseWare states it. Non-commercial use only.
Attribution
Prof. Eric von Hippel. How to Develop Breakthrough Products and Services. Spring 2012. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu/. License: Creative Commons BY-NC-SA.
Who can watch
Tweens profiles and older. How courses are placed

All the lectures

  1. Lecture 1: The Paradigm Shift from Producer to User Innovation YouTube
  2. Lecture 2: Basing New Commercial Products on "Lead User" Innovations YouTube
  3. Lecture 3: Users Working Together in Communities Are Powerful Innovators YouTube
  4. Lecture 4: Toolkits to Support Product Development by Customers YouTube