3.14: Convergence

Media Studies 101 · LibreTexts

0%

Contents

    Text

    Size
    100%
    Theme
    Typeface
    Line length
    Spacing

    From LibreTexts, under CC BY 4.0, as the source states it; its equations are written in TeX, which the PDF shows typeset. This page at LibreTexts.

    Convergence is understood as the “flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.” (Jenkins, 2006)

    So what is it when we are talking about media convergence. First of all, convergence implies changes. These changes can appear within the media system or society affecting the channels and the way information is shared and presented. In a convergence culture one news story or a single piece of information is shared through various channels and across multiple media platforms. Multiple aspects of a topic are revealed in this way as different media types concentrate on different aspects and bring different facets to life.

    The term convergence does not only refer to an idealized way of sharing information with a highly engaged and participating audience who shape the information to their own needs. It also refers to motions of concentration and economization within certain branches of the media industry.

    References

    Jenkins, H. (2008). Convergence culture: where old and new media collide. New York: New York University Press.

    This page titled 3.14: Convergence was last modified on Sat, 20 Feb 2021 07:51:15 GMT and is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Media Hack Team (Creative Commons) .