What You Will Learn from This Book — Read

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The development of the internet has changed the professions of journalism and public relations dramatically. And yet, the fundamentals of newswriting remain the same.

This book is written primarily for second year college students. Second year students often are undecided between journalism and public relations. The truth is, students need to be prepared to perform well in either field. This book meets that need.

It covers:

The basics – lead paragraphs, inverted pyramids and the 5 W’s
AP Style
Basic Editing Rules
Feature Writing
Introduction to public affairs writing
Writing for earned media, paid media and owned media
Developing a public relations strategy
Working as a sports information director
Corporate communications
Media Relations
Employee Communications
Social Media
Investor Relations
Planning and writing video news releases
Blogging
Social media
Using video for public relations
Creating a writing portfolio
Job Opportunities

Because the best way to learn a skill is to do a skill, nearly every chapter includes practical exercises, intended to ensure students have mastered that subject. Most of the examples in the book occurred within five months of its publication.

Feedback from instructors and students is welcome. Email me at whitakjx@pgcc.edu.

-- Joel Whitaker

Contents

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