PRJ 2000: Public Relations and Journalism

by Joel Whitaker

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The development of the internet has changed the professions of journalism and public relations dramatically. And yet, the fundamentals of newswriting remain the same. This book is written primarily for second year college students. Second year students often are undecided between journalism and public relations. The truth is, students need to be prepared to perform well in either field. This book meets that need.

Description from LibreTexts.

Publisher
Prince George's Community College
Subjects
Business
Licence
CC BY-NC-SA 4.0, as LibreTexts states it. Non-commercial use only.
Who can read
Tweens profiles and older, judged from its title and subjects

Contents

LibreTexts writes equations in TeX, and here they show as TeX; the PDF has them typeset.

  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. What You Will Learn from This Book
  6. About the Author
  7. Introduction
  8. Licensing
  9. 1: Why This Book?
  10. 1.1: Why This Book
  11. 1.2: What is News?
  12. 1.3: Journalistic Writing Is Different
  13. 2: The Basics
  14. 2.1: The Basics- Lead Paragraphs, Inverted Pyramids, Five W’s
  15. 2.2: AP Style
  16. 2.3: Basic Editing Rules
  17. 2.4: Practical Exercise – Being Concise
  18. 2.5: Practical Exercises
  19. 3: Feature Writing
  20. 3.1: Feature Writing
  21. 3.2: Practical Exercises
  22. 4: Public Affairs Writing
  23. 4.1: Introduction to Public Affairs Writing
  24. 4.2: The Difference Between a News Story and a Press Release
  25. 4.3: Practical Exercises
  26. 5: Setting Strategy
  27. 5.1: Setting Strategy
  28. 5.2: Developing a Public Relations Strategy
  29. 6: Sports Information Director
  30. 6.1: Sports Information Director
  31. 6.2: Practical Exercises – Sports Information Director
  32. 7: Corporate Communications
  33. 7.1: Corporate Communications
  34. 7.2: Media Relations
  35. 7.3: Internal Communication
  36. 7.4: Social Media
  37. 7.5: Investor Relations
  38. 8: Video News Releases
  39. 8.1: Video News Releases
  40. 9: Owned Media
  41. 9.1: Writing for Owned Media
  42. 9.2: Blogging
  43. 10: Social Media
  44. 10.1: Social Media
  45. 11: Video in Public Relations
  46. 11.1: Video in Public Relations
  47. 12: Creating a Writing Portfolio
  48. 12.1: Creating a Writing Portfolio
  49. 12.2: Job Opportunities
  50. Back Matter
  51. Index
  52. Glossary
  53. Detailed Licensing