Talk2010

The Rise of Printed Visuality: Printers and Page Design, 1467-1482

John W. Kluge Center (library Of Congress)

ScienceHistory

At the Library of Congress

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About

In an effort to differentiate their books from those produced by scribes and illuminators, several printers devised a bold, ink-rich mechanical style that circumvented the aesthetic standards of the manuscript page. The design choices of Ulrich Han in Rome, Gunther and Johann Zainer in Augsburg and Ulm, Johannes in Verona, Johann Muller (Regiomontanus) in Nuremberg, and Erhard Ratdolt in Venice proved particularly influential in defining the graphic vocabulary and aesthetic identity of the printed page. In addition to displacing manuscripts as the examples to be emulated, their books codified a visual grammar that effectively transformed the interaction between readers and the page. Considering publications printed between 1467 and 1482, Baldasso will engage some of these graphic choices, setting them within the context of their visual culture.

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Library of Congress
Language
English
Country
United States
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