Film195143 min1440×1080

Big Idea

Wilding Picture Productions

Industrial and advertising

At the Internet Archive

Clips are not offered for this film: the US renewal records do not settle it.

Not offered: its uploader marks it public domain, and the US Copyright Office's records do not settle that it is (a record that may be another film's, a film first published abroad, a year when renewal was automatic, or a country they do not name). Unclear is not offered. Open it at the Internet Archive.

About

Pro–free enterprise parable sponsored by the large meatpacker as part of a widespread “economic education” campaign. In the dramatization, a woman reporter from an iron curtain country and an American newspaperman, a “fellow traveler,” tour a Swift plant and visit workers’ homes. Together they come to realize that capitalism is the system that provides the greatest degree of worker freedom.

Note: The cast included an estimated 130 Swift employees. Some 28,000 workers and friends attended four screenings at Chicago’s International Amphitheater. Thirty- and 28-minute versions were released for noncommercial screening and broadcast. In the first two years of release, Big Idea reached 3.5 million moviegoers and 13 million television viewers.

Human-made No record of this work says a model made it. What this means.

Archive
Internet Archive, in Ephemeral films
Licence or status
Public Domain Mark 1.0, as the Internet Archive states it.
Credit
Wilding Picture Productions
Language
English
Who can watch
The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed