1997 VHS • It's Strictly Business 60 FPS

About

From the Collection of Dr. Stevanne “Dr. Toy” Auerbach

An educational documentary series installment on marketing principles, produced for classroom use and distributed through PBS. Running approximately 28 minutes, the program uses extended case studies of four companies to illustrate core marketing concepts including market segmentation, consumer and trade promotion, competitive positioning, distribution strategy, international expansion, and early internet marketing. The four featured companies are Coca-Cola, K'Nex Industries (a construction toy manufacturer based in Hatfield, Pennsylvania), Sprint, and Tylenol.

Each case study is built around interviews with company marketing executives and interspersed with explanatory narration. K'Nex is described as having launched in 1992 and identifies Lego, Mattel, Meccano, and Steel Tech as primary competitors. Sprint's segment addresses residential versus business customer segmentation and international market strategy. The program closes by framing marketing as a process of identifying customer needs and profitably delivering products that satisfy them.

Human-made No record of this work says a model made it. What this means.

Archive

Internet Archive, in The VHS Vault

Licence or status

The Internet Archive states none for this item.

Credit

The Vista Group®

Language

English

Subtitles

English

Who can watch

The archive gives no rating. Invisible Network shows it to Teens profiles and older, judged from its collection and subjects. How films are placed