1991 VHS • Profitable Cruise Nights 60 FPS

About

Profitable Cruise Nights is a training and sales instructional video produced by Holland America Line West to teach travel agents how to organize and run a cruise night event. The host introduces himself as Alan, presenting on behalf of Holland America Line West. The tape is addressed to travel agents and agency staff and was distributed with a printed checklist referenced in the program. The opening depicts a fictional agent struggling with a poorly organized cruise night, establishing the premise that Alan will explain the correct approach.

The program covers every stage of cruise night planning and execution in sequence. Goal-setting begins with selecting a ship, itinerary, and number of cabins, then calculating the guest count needed based on an expected booking rate. Planning guidance recommends scheduling the event at least three months in advance, choosing midweek evenings over weekends, and selecting a venue with parking and accessibility. Cross-promotion with local businesses and targeting affinity groups including fundraising organizations, church groups, and existing client lists are discussed as outreach strategies. Budget management, promotional materials, Holland America's free desktop publishing kit, invitation design including RSVP phone numbers and door prize offers, and press release distribution to newspaper lifestyle and travel editors are all covered. Day-of-event setup addresses room layout in theater style, four table stations, audio-visual equipment checks, and staff role assignments. The presentation and closing process covers showing Holland America promotional film, explaining itinerary and pricing, handling objections including seasickness and dietary needs, awarding door prizes, and asking for the booking deposit. A minimum deposit of five dollars is recommended, with emphasis placed on the commitment rather than the amount.

Human-made No record of this work says a model made it. What this means.

Archive

Internet Archive, in The VHS Vault

Licence or status

The Internet Archive states none for this item.

Credit

The Vista Group®

Language

English

Subtitles

English (automatic)

Who can watch

The archive gives no rating. Invisible Network shows it to Teens profiles and older, judged from its collection and subjects. How films are placed