[Television Commercials: Folger's Coffee]

About

FOLGER'S COFFEE: 40 minutes of old Folger's commercials.

Most of the Folger's ads involve a similar theme:

Using white young suburban newlywed characters, Folger's explores different personality types in the similar scenario -- a domestic conflict is created because the wife's coffee does not meet the expectations of her husband, advice is provided from an outside mentor, and the domestic sphere is now happily depicted.

1) 00:01:80

Shot into the bathroom mirror -- A woman brings a cup and saucer to a man with half his face lathered in shaving cream. He sips from the coffee cup and makes a sour face. Holding the cup up with one hand he shrugs and gestures with a sarcastic look on his face. Woman stops and looks around the side of the bathroom door, looking upset.

Close-up of Folger's coffee can sitting near the stove, innocent and confused young woman and older woman in an apron in the background.

Woman, biting her lower lip in anticipation, slowly walks around the corner of the bathroom door, leans against the door (close to the camera), puts her hand on her chest, opens her mouth in shock and sighs with relief. Man holding a cup of coffee can be seen in the bathroom.

2) 01: 04:42 "MRS. OLSON HUSHES A HUSBAND"

Close-up of an older woman playing with a box full of puppies, a smiling man pets one of the puppies and then looks up at the woman. A more distant shot shows them in a kitchen with a younger woman working along the counter and sink in the background.

3) 02:06:93

Man seated at a kitchen table, sipping from a coffee cup, a woman smiling and energetically places two empty plates on the table. Close-up of a woman's face, questioning and serious. Shot of them at the table, man speaking softly and seriously, softly squeezes her hand.

Close-up of man, dressed up in a suit, smiling and sipping from a coffee cup, lifts his cup in a "toasting" movement. Close-up of the woman smiling and softly and contentedly glowing.

Archive

Internet Archive, in Prelinger Archives

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