Steve Howard: Let's go all-in on selling sustainability
TED.com
Education
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About
The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices -- both internally and to worldwide customers -- and lays a challenge for other global giants.
- Archive
- Internet Archive, in TED Talks
- Licence or status
- CC BY-NC-ND 3.0, as the Internet Archive states it.
- Credit
- TED.com
- Language
- English
- Who can watch
- The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed