Talk201216 min853×480

Sheena Iyengar: How to make choosing easier

TED.com

Education

Clips are not offered for this film: the Internet Archive does not let a page read its file (no CORS headers), so it cannot be cut in your browser.

About

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Archive
Internet Archive, in TED Talks
Licence or status
CC BY-NC-ND 3.0, as the Internet Archive states it.
Credit
TED.com
Language
English
Who can watch
The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed