Talk201013 min853×480

Rory Sutherland: Sweat the small stuff

TED.com

Education

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About

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

Archive
Internet Archive, in TED Talks
Licence or status
CC BY-NC-ND 3.0, as the Internet Archive states it.
Credit
TED.com
Language
English
Who can watch
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