Rory Sutherland: Life lessons from an ad man
TED.com
EducationIndustrial and advertising
Clips are not offered for this film: the Internet Archive does not let a page read its file (no CORS headers), so it cannot be cut in your browser.
Parts
About
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
- Archive
- Internet Archive, in TED Talks
- Licence or status
- CC BY-NC-ND 3.0, as the Internet Archive states it.
- Credit
- TED.com
- Language
- English
- Who can watch
- The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed