Prescriptions for Profit

About

Goes behind the labels and hype to consider the economic, social and ethical questions that arise when big business is mixed with human suffering and a large dose of advertising. The development, approval and marketing of a new drug can take from 7 to 10 years and cost up to $125 million. To insure adequate monetary return, drug companies have turned to marketing techniques that include celebrity endorsement and promotion that sometimes avoid mention of dangerous side effects.

1 videocassette (58 min.) : 1/2 in. VHS

A segment from the television program: Frontline

Major funding for this program provided by the Corporation for Public Broadcasting

David Fanning, executive producer; Elizabeth Arledge, writer and producer

Judy Woodruff

Human-made No record of this work says a model made it. What this means.

Archive

Internet Archive, in The VHS Vault

Licence or status

The Internet Archive states none for this item.

Credit

Judy Woodruff, WGBH Educational Foundation., PBS Video, WGBH (Television station : Boston, Mass.)

Language

English

Subtitles

English

Who can watch

The archive gives no rating. Invisible Network shows it to Teens profiles and older, judged from its collection and subjects. How films are placed