Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.
TED.com
EducationIndustrial and advertising
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About
Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.
- Archive
- Internet Archive, in TED Talks
- Licence or status
- CC BY-NC-ND 3.0, as the Internet Archive states it.
- Credit
- TED.com
- Language
- English
- Who can watch
- The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed