Talk4 h 13 min320×240

MIT15.356S04

MIT OpenCourseWare

EducationScience

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To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

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Internet Archive, in MIT OpenCourseWare
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MIT OpenCourseWare
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