Joseph Pine on what consumers want
TED.com
Education
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About
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
- Archive
- Internet Archive, in TED Talks
- Licence or status
- CC BY-NC-ND 3.0, as the Internet Archive states it.
- Credit
- TED.com
- Language
- English
- Who can watch
- The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed