Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns
TED.com
WarEducationIndustrial and advertising
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About
Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. “In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas' hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics.
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- Internet Archive, in TED Talks
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- CC BY-NC-ND 3.0, as the Internet Archive states it.
- Credit
- TED.com
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- The archive gives no rating. Invisible Network shows it to Teens profiles and older, judged from its collection and subjects. How films are placed