Erez Yoeli: How to motivate people to do good for others
TED.com
EducationScience
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How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations — or our collective desire to be seen as generous and kind instead of selfish — to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.
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