Chip Kidd: The art of first impressions -- in design and life
TED.com
Education
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Parts
About
Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
- Archive
- Internet Archive, in TED Talks
- Licence or status
- CC BY-NC-ND 3.0, as the Internet Archive states it.
- Credit
- TED.com
- Who can watch
- The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed