" REFRESHMENT THROUGH THE YEARS " 1939 HISTORY OF COCA COLA DOCUMENTARY 1939 WORLD'S FAIR 72162

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Created in 1939, "Refreshment Through the Years" is a corporate history of the Coca-Cola Company produced by the Jam Handy Organization. This film was the very first Technicolor industrial film ever produced. This account of the invention of Coke by John Pemberton through its growth in popularity to become the most popular soft drink in history — produced in huge quantities on an assembly line and supported by enormous distribution chains -- was shown at the 1939 World's Fair in New York, and then to audiences around the United States.

The film traces the evolution of the beverage industry from colonial America to modern times. Inns and natural springs were early gathering places for refreshment. Joseph Priestley's discovery of carbonated water and Townsend Speakman's creation of flavored soda water marked significant advancements. Soda fountains became social hubs in the 1890s, and the rise of the automobile increased the demand for bottled beverages. Early bottling plants were labor-intensive, but they laid the groundwork for today's efficient industry. The film highlights the roles of the glass, steel, cork, and sugar industries in supporting beverage production. Modern bottling plants and distribution methods ensure widespread availability of beverages, enhancing daily life and promoting cooperation between various industries.

0:00 - 0:45: Introduction with music.

0:45 - 1:03: In colonial America, inns were popular gathering places offering food, drink, lodging, and sociability.

1:06 - 1:48: Inns were central to communication and business, with couriers bringing mail and news.

1:57 - 2:15: Natural carbonated springs were also popular for their refreshing waters.

2:18 - 2:39: Joseph Priestley discovered how to carbonate water, making it available to everyone.

2:52 - 3:30: In Philadelphia, Townsend Speakman added fruit juice and sugar to carbonated water, creating the first flavored carbonated beverage.

3:35 - 4:02: Speakman's soda water became popular, leading to further experiments in flavoring.

4:21 - 5:00: Soda fountains became social hubs in the 1890s, offering a variety of flavored carbonated beverages.

5:18 - 5:40: The automobile increased the demand for bottled beverages, as people traveled to places without soda fountains.

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