It Takes Two To Make A Champ

About

This film is about Crisco, an all-vegetable shortening product made by Procter & Gamble. It starts by talking about champions and competition, then goes on to explain how Crisco has faced tough competition but has behaved like a champ, continually improving and innovating. In 1939, they introduced a new gyro churn process that made their product even creamier, and they also introduced air-free packing for increased purity. The film discusses the results of surveys and endorsements from doctors and cooking experts, and promises faster mixing and more appetizing food. It concludes by announcing a major advertising campaign, including radio spots and a contest, to promote the new and improved Crisco.

Human-made No record of this work says a model made it. What this means.

Archive

Internet Archive, in Prelinger Archives

Licence or status

The Internet Archive states none for this item.

Subtitles

Automatic captions

Who can watch

The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed