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18:01:26:00 VS CU Film projector; man stands up and opens projector showing spinning film reel; pan down projector, RCA Photophone label, disembodied hand opens up round container revealing spinning film reel, film reel is removed; CU disembodied hand places film in film can, then places cover on film canister with title Pabst Brewing Company The Brand of A Champion Reel 4, disembodied arms removie the four stacked film cans out of frame.

18:02:01:14 Pabst Blue Ribbon beer posters stack one on top of another, final poster is for the 1939 Golden Gate International Exposition; various Pabst adds continue to stack up.

18:02:28:14 CU Cosmopolitan magazine in man’s hands shot from over man’s shoulder so that blurry side of man’s face is along the left edge of the frame; CU low-angle shot of Country Life magazine held in woman’s hands, top of woman’s head visible above and beyond the magazine; CU Life magazine held by woman, back of woman’s head in frame; CU man smoking cigar and reading Time magazine advertising “Current Events Test” on cover; CU man reading Collier’s magazine

18:02:45:10 Map of the United States, white dot appears over Chicago, image of Chicago expands out of the white dot on the map filling the frame; map of U.S., white dot identifies Milwaukee, picture of Milwaukee grows out of the white dot on map and fills the frame; U.S. map, white dot appears over Providence, RI, still image of Providence shown; Trenton, NJ shown on map, Macon, GA, Longview, TX

18:03:24:20 Great stop-motion animation begins with frame divided into 10 images of the same house divided by black lines, various popular magazine slide into frame eventually occluding most of the background images: Fortune, The Spur, Collier’s, Newsweek, Liberty, American, Business Week, Redbook, Cosmopolitan, Country Life, The New Yorker, The Atlantic, Time

18:03:41:09 CU printing press rapidly printing on continuous stream of paper; CU newspaper rolling off the press; shot with array of magazine covering pictures of a house, stop-motion animation of various important newspapers entering frame and covering up the various magazine, newspaper include: The Washington Post, The Houston Chronicle, The Boston Herald, The Birmingham News, Oregon Journal, Pittsburgh Post-Gazette, Chicago Daily Tribune, The New York Times, The Los Angeles Time, etc.; stop-motion animation shows various Pabst Blue Ribbon ads enter frame and occlude the newspaper spread, one ad shows man in tuxedo beside glasses of beer with text “Smart Calls for Pabst Blue Ribbon Beer”

18:04:11:26 Various Pabst Blue Ribbon beer billboards with slogans promoting Pabst as a sophisticated beer, “The Class of them all Pabst Blue Ribbon”, “Class in a Glass”

18:04:18:21 Late 1930s greyhound bus with destination sign over windshield for “Washington” drives up muddy city road; low-angle shot train speeds past camera at angle; great shot late 1930s cars driving down wide street cut out of rocky wooded hillside, cars dispersed over wide road on lane-less street in what would be about 4 lanes.

18:04:30:02 Great tracking shot passing 1939 New York World’s Fair grounds; great aerial shot passing over the 400 foot Tower of the Sun at the San Francisco World’s Fair site on Treasure Island.

18:04:38:01 Pan over various Pabst billboards advertising Pabst as sophisticated: “Smart…For keener refreshment Pabst Blue Ribbon”, “Keener Refreshment…that’s Pabst”, “Smart America Calls for Pabst Blue Ribbon Beer”; VS of Pabst paper advertisements with images of Pabst in bottles and cans; VS Pabst beer ads on and in menus

18:05:56:25 CU sand hourglass; VS superimposed over hourglass of older men in their sixties working in factory, words “Experience” and “Quality” superimposed over shots; CU hourglass with Pabst Logo and word Prestige superimposed over shot, disembodied hand flipped through booklet of various Pabst ads superimposed over hourglass.

18:06:43:18 CU drawing of a wood ladder, text appears on each rung of the ladder as camera pans up ladder: 95 years experience, highest quality, bottles – cans – draught, point of sales publicity, Pabst Motion Pictures, Advertising of the trade, magazine advertising, newspaper advertising, outdoor advertising, distributor planning, drawing of a moneybag on top of ladder, top two rungs of ladder missing, top rung of ladder appears beneath floating money bag along with text “your earnings”

Archive

Internet Archive, in Prelinger Archives

Licence or status

The Internet Archive states none for this item.

Credit

Castle Films

Subtitles

Automatic captions

Who can watch

The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed