Proof Parade, The (Frigidaire)
Handy (Jam) Organization
Industrial and advertising
Clips are not offered for this film: no licence or public-domain mark is recorded for it.
Parts
About
"Proof Parade" is a promotional film from 1937 showcasing Frigidaire's extensive marketing campaign for its new Super Duty refrigerators. The film details the preparations by distributors and dealers to meet the anticipated high demand, emphasizing strategic planning, advertising efforts, and the importance of training salesmen. It highlights the coordinated national advertising blitz, which aimed to capture consumer attention and drive sales during a crucial selling season.
Keywords
Frigidaire, Super Duty, marketing campaign, 1937, advertising, sales training, consumer demand, refrigerator, promotional film
- Archive
- Internet Archive, in Prelinger Archives
- Licence or status
- The Internet Archive states none for this item.
- Credit
- Handy (Jam) Organization
- Subtitles
- Automatic captions
- Who can watch
- The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed