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About

Goof on the process of industrial filmmaking. The film depicts a conversation among company executives regarding potential promotional opportunities and investments. It starts with one executive mentioning an accidental discovery of a film prospect during a plane conversation with Mr. Snodgrass, president of Snodgrass and Company, who showed interest in making a film for Lightning Electric. As the discussion unfolds, various executives debate the feasibility and costs of making commercial industrial films. They contemplate the benefits of using movies for business promotion, mentioning a particular film about an electric pancake turner, and explore the idea of commissioning their own promotional film for under $5,000.

The narrative shifts to an internal debate about spending $5,000 on 500 electric toasters as Christmas presents for clients versus using the funds for a sales promotion movie. Eventually, it is decided to allocate the budget towards producing the movie. They emphasize the importance of adhering to the budget, underscoring the company’s focus on cost-effective promotional strategies. The film concludes with a reminder that the decision came from the top management, reflecting the hierarchical nature of corporate decision-making.

Archive

Internet Archive, in Prelinger Archives

Licence or status

The Internet Archive states none for this item.

Credit

Calvin Workshop

Subtitles

Automatic captions

Who can watch

The archive gives no rating. Invisible Network shows it to Tweens profiles and older, judged from its collection and subjects. How films are placed