Ad - Canal - - The Bear

About

The promo ”The bear” for channel Canal+, required our Mikros’ teams to bring their A-game to fulfill director Mathijs Van Henningen’s vision. The pitch ? Follow a director’s routine on stage, in creative meeting or re-writing his notes in his trailer or an actress’s testimonial on the director. The magic twist behind the story ? The director is unique, he’s a bear rug.

A comedy on creativity, dreams, imagination that will definetely charm the audience with this beautiful modern tale of ”once upon a time there was a bear rug-director”… Mikros image’s brief was to create a photo-realistic brown bear, the only thing is that it would be slim as a rug, to fit into the story imagined by Matthijs. He had to move and be fully integrated into the shot footages. The challenge faced by our CG team was to animate a bear rug made from scratch and make him move lightly in a slimmy manner while aiming at a full photo-realistic look. Flame artist and on-set supervisor (and actor!) Laurent Creusot says :” we knew from the start we had a good project in our hands, excellent references to create high-end digital bear rug character. I’ve no intention to brag about it but I’m particularly proud of is the bear’s acting : you can trully relate to him while he’s speaking, his emotions do transpire”. Last campaign ”Canal + The closet” with same director, agency, production and post-production house had gained a huge success and several awards among them can be listed the Grand Prix Stratégies 2010 and Cannes Lions. – Production : 75 (Yuki Suga) Director : Matthijs van Heijnningen Agency: BETC (créa: Eric Astorgue / Jean Christophe Boyer) Editing : Jono Griffiths – Visual Effects : Mikros image Head of VFX studio : Julien Meesters VFX Producer : Fabrice Damolini Executive VFX Producer : Malica Benjémia VFX Supervisors : Laurent CREUSOT, Guillaume HO, Olivier MITONNEAU 2D Lead : Laurent CREUSOT CG Lead : Guillaume HO/ Olivier MITONNEAU Shooting Supervision : Sup general Laurent CREUSOT, Sup 3D Guillaume HO, Tracking Dimitri DASSONEVILLE Sup 3D : Guillaume HO Tracking Dimitri DASSONEVILLE CG Dev Fur : Benoit HOLL/ Fabrice MACAGNO Modeling / Blend Shape : Thomas HAAS Track : Dimitri DASSONEVILLE Superviseur Rigging : Christophe PETIT Animation : Michael NAUZIN /Alexandre SAUTHIER/ Christophe PETIT / Geoffroy Barbet MASSIN Fur : Benjamin LENFANT/ Olivier Mitonneau / Benoit Holl FX: Benjamin LENFANT Lead lighting/shading : Olivier Mitonneau Lighting : Guillaume Ho / Olivier Mitonneau / Mathias BARDAY Rotoscopie & restore : Cyril HIARD / Estelle CHIRON Nuke : Olivier Mitonneau / Mathias BARDAY / Guillaume Ho / Sébastien PODSIADLO Flame Artistes : Laurent CREUSOT/ Damien CANAMERAS

Colorist : Sébastien Mingam

Human-made No record of this work says a model made it. What this means.

Archive

Wikimedia Commons, in Wikimedia Commons

Licence or status

CC BY 3.0, as the Wikimedia Commons states it.

Rights statement

Creative Commons Attribution 3.0

Credit

Mikros

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