Variety 1925-05-13: Vol 78 Iss 13

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Grit. xX } -_ a (NV - es NYY Y. I\VNVONY OALOYVSNY. > VANV OY Published Weekly at 154 West 46th St., New York, N. Y¥., by Variety, Inc. Annua! subscription $7. Single copies 2@ cents, Entered as second class matter December 22, 1906, at the Pos t Office at New York, N. Y., under the Act of March 3, 1879. NEW YORK CITY, WEDNESDAY, MAY 13, 1925 56 PAGES — D PLAY PLAGUE ON BWAY; NIGHTERS MAY YET BOO Available Theatre Increase Partially Responsible— Drama Grosses Held Up Better Than Musicals Last Week a a eT a A plague of bad plays is being inflicted on Broadway. The in- Mux of bad boys dates from the ai- empt to foist an out and out tur- key, “Bringing Up Father’ upon the main stem. As the season nears its end the offerings seem to grow * worse. | First nighters are becominz sur- I feitea with the quality lateiy, some plays being comparable to the iow- est grade of home-made bcctleg (¢ ontinued | on page 49) BARNSTORMING CONDEMNED BY A.M. P. P. the title for une 1. Recent Tour of ‘“Holly- Brings About Resolution wooders” Los An May 12. as the Association of Mo- geles, So far on Picture concerned, ro4 Producers, inc., is persons who want ti fake picture actors or persons rep- Fesenting themselves to be such on barnstorming ours and pers ul 2ppearances in picture houses are : taboo. The association was iIn- b mensed at a recent barnstormi Be expedition which. left Hollywood Several months ago promotes Harry Devaux and Harry Tighe. This : in Iowa and was finally re: assembled (Continued on page 13) expedition went on —_—— — Mrs. Reid Directing Los May 12. Mrs, WaHace Reid will shortly Beegin the production of a series of Pictures at the Grossmont Studios San Diego. It is not her inten- tion to act in the first of the series, Put to be the co-director as well as Providing the supervision over the Story. ‘ Mrs. Reid is to be backed by San Diego capital. She has not selected the first story whieh into production about Angeles, AS to go $325,000-ST. LOUIS PAYING FOR “MIRACLE” Opening Xmas Eve for 4 Weeks—Civic Com- mittee’s Guarantee St. Louis, May 12. St. Louis is going to “The i Miracle” an through a civic see pay for the privilege guarantee in writ- ing to Morris Gest of $325,000 for the four weeks’ term of the spec- tacle at the Coliseum, opening next Christmas Eve. Mr. Gest is ex- pected here this week to complete the arrangements They have beer three weeks Kiel is chairmar about pending tor Former Mayor of the local committee. The Coliseum will seat around 9.000 after altered for “The Mir- acle” setting. clients to buy at current tions. These have been around $50 a case for Scotch, with the price varying, but MAmping about $5 last week. Delayed deliveries, as previously reported in Variety, are the princi- ple cause for the high price alarm. Bootleggers do not ascribe it alto- gether to the recent publicity of the enveloping measures taken by the revenue cutters against the row of rum ships on the line down the bay. It is the decreased delivery of booze in New York over a period of a couple of months that the bootleg- ging gentry claim is going to send up the figure, with the approaching warm weather and a more brisk de- quot i mand for Scotch. SCOTCH GOING UP—$90| AESOAT TO BE ATLANTIC CITY OPPOSITION —~ -— New Hotels Under Way— One of 16 Stories—An- other on Boardwalk Site —Office Buildings and Theatres Going Up—HMil- lions Attracted by Board- walk Doing Most for Coney—Surf Ave. Retains Much of Former Atmos- phere, However, at Pres- ent—Land Values High MILLIONAIRES MANY Coney Island is undergoing a re- habilitation process in accord with Island Cham- rece to convert Coney the plan of the Coney ber of Comme into an all-year-round resort rather than a summer playgound. Op City (Continued on page 43) posi- tion to Atlantic as a national EARL SANDE IN ACT dockey to Be Seasons in “The Fu- turity Winner,” by Wm. Morris the star NEW CONEY [ISLAND BANKERS IN MAD. SQ. GARDEN: NEW PLANS COST $400,000 MORE proval Increase by Absence in Florida RHINELANDERS MAY SETTLE FOR SON Colored Agent’s Picture ‘ Offer Refused by Wife Billy booking agent, an Through Pierce, colored Alice wife of the offer to Mrs. Jones Rhinelander, ycung millionaire, Kip Rhinelan- der, to star in a series of two reeled pictures, has refused. Pierce, in telephonic communication, was informed that she was not ina position to accept any stage or screen offers and that she would been do nothing 0 involve the Rhinelander name thinelander will have her case set- Earl Sande, jockey, will be starred in vaudeville after the current racing season by William Morris it iu revival of “The Fu- urit Winner.” Sande recently returned to the i -. 2 rn Sar- " " Hi ( ha i whil ing e€ ’ } . I l £ i tiona S i Ww i ( l tu ) l by r ba i ; ( r 5 More Coupons For Business Theatricals is not the only trade yearning for business. This Saturday the United Cigar Stores has sent out an order advising branches to give 12 coupons that day for every dollar sale. It-is an in- crease of two coupons. per dollar, United Coupons 1%4c¢. cash, each. \, | are valued ‘ a |made some ittempt to live with her. present living in seclusion on Island, although.in constant with her attorney. The proposed’ pictures for Mrs. Rhinelander were to have been of a high-class nature! with the scenario and story to have been provided by Capt. Leslie T. Peacocke (white). It would have Been an all-colored east, with Mrs. Rhinelander having the principal feminine rele. The efforts of Pierce to sign Mrs. thinelander ‘reealls an advertis- ing stunt some weeks ago in the Harlem section when Oscar Michaux (colored) booked an old picture he years ago, “The House (Continued on page 13) Long touch any notoriety which her husband’s| family might construe as “undesir- able.”’ It is the general belief that Mrs She is at|*- John Ringling and. Tex Rickard at Odds Over Ap- Latter During Former’s + John Ringling and Tex Rickard have created a chilly -barrier be- twéen them through ‘Tex having ap- proved in New York during Joha’'s absence in Fiorida a second set of elaborated plans by Thos. W. Lam) for the new Madison Square Ga den that will entail an additional! cost for construction of $400,000, the new set is finally accepted. Mr. Ringling is said to formed Mr. ‘-omnas on page 16) have in- Rickard in person whe OFFER LANGDON CONTRACT FOR 1,700,000 Three Full Length Come- dies a Year for 3 Years at Sliding Scale Los Angeles, May 12. Harry Langdon nas a producer's contract him $450,000 for the a three-year year paying Though been offered that will net first contract, with the final $750,000. overtures have be year ot into any busines i! + ments until the e! time hould be allowed Ma propo ) offered with Sennett bei tled with the rich New Yorker out of court and that the Rhinelanders will make a financial arrangement whereby she will receive from $300,- HHO to $5 00.000. | In the settlemen it is likel the nelanders will ir t that the B Vomal not ip pe I I rr stage I s understood at Myr Rhin¢ ler is deeply in love with her husband and that he still has a pas ynate regard for her, but that fam pressure Is too strong for him to} ven fi t call in that event. Langdon does not want to ent: any proposition where a percentage is involved. He feels that a dea of that sort is too complicated, and an outright figure for his services will be more acceptable, The three- fear contract offergd him provides (Continued on page 47) CosTumi FOR EVERYBODY WHO IS ANYBODY ON THE STAGE OR SCREEN. . EXCLUSIVE / DESIGNS BY LEADING STYLE CREATORS BROOKS 22% hm er ALSO 15.000 COSTUMED TO RENT——— * a} ah sab wih: es ae a oer eh Ribas & ee ele ? * 5 bi rte BLS nS Fae. pcr to cre fered oh. + ‘ Sor Seale - oe Bah Ser te eS vey Se ae