Motor Age 1928-08-09: Vol 54 Iss 6

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LAST MONTH IN ONE LARGE CITY STUTZ OUTSOLD ALL OTHER HIGH PRICED CARS. AND EVERY STUTZ SOLD WAS A REAL PROFIT-MAKER. WHAT CAN BE DONE IN ONE CITY CAN BE DONE IN ANOTHER-—BY THE RIGHT MAN. AND THAT MAN WE WANT. THE SPLENDID STUTZ MOTOR CAR COMPANY OF AMERICA, INC., INDIANAPOLIS, IND, ‘

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RICA THOT. WATER (ee B Aujomo bi le Heafer “For Those Who nk Go South” Quick — Clean — Uniform—Steady! As reliable as your home heating plant! Takes hot water from the motor—the first to heat, the fast to cool. Gives uniform heat regardless of speed —even while idling. Circulated by fan throughout the car. No odors, no fumes—entirely separate from exhaust system—just clean warm air. Fan uses no more current than a tail-light. Thoroughly tested and proved. Used in’thousands of cars, buses \ and taxi-cabs. Hupp Motor Car Corp. are drilling the water jacket . and spotting the dash of their new cars for Tropic-Aire. See illustra- ‘ \ tion in circle. ae \ ms Nation-wide selling program will create big profitable demand. .

Don’t wait! Write today for complete information and name of nearest distributor.

TROPIC - AIRE, INC. 1036 RAMSEY STREET, Minneapolis, Minn., U. S. A. \\ Mt / |//, fe Patent Numbers: ;

1581761 - © 1668490 ’ 1668491 i

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TheFan Sins

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August 9, 1928 MOTOR AGE You can store a lot of small parts—and a few big ones—in the 102 drawers and the one shelf of this Lyon Uni- versal Unit. There are fifteen others, one that will take parts over six feet long. Each one will solve some particular storage problem ig ee perfectly because C f S a es =’ it was designed Taal ed exactly for that purpose. Lyon Universal Units ree STEEL LOCKER —— DURAND STEEL LOCKER CO. Chicago Heights, Ill. STEEL STORAGE EQUIPM and other Lyon Steel Storage Equipment en- able service departments to make more money by cutting down waste, loss of time and damage to tools. Your automotive jobber can give you quick de- livery on Lyon Steel Storage Equipment. Talk to a salesman about it. Write to us also for Uni- versal Bulletin 515-B. “ “ “ Steel Shelving... Lockers... Cabinets... Counters... Steelart Folding Tables and Chairs. Gen- eral Steel Storage Equipment and Steel Furniture. The Lyon name and trade mark attest the strength, finish, usefulness and durability of Lyon Steel Products UNIVERSAL UNIT LYON METAL PRODUCTS, INCORPORATED, AURORA, ILLINOIS Successor to: LYON METALLIC MEG. Co. Aurora, Ill. KN T

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MOTOR AGE August 9, 1928 TELY DECIDED TO E HAVE DEFINI UALS FOR OUR E ON BUDD D AND ON ALL OTHER AS SOON STANDARDIZ Las 3-TON MODE LS, MODELS USING DUAL WHEE a AS OUR PRESENT COMMITMEN MATERIAL RUN OUT. Brockway Motor Truck wobble — F there is anything that will win a truck manufacturer, a truck dealer, or a truck owner to Budd Duals, it’s his experience with. other duals And they stop side - sway ] Can’t shimmy— I Cable Teleph

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MOTOR AGE 3 OTOR AGE, | EVIR-KLEAN Rec. U. S. Pat. Off. : Vol. LIV Established 1899 No. 6 NORMAN G. SHIDLE, Directing Editor JOHN CLEARY, Editor ¢. EDWARD PACKER, Technical Editor GEORGE T. HOOK, Associate Editor JOHN C. GOURLIE, News Editor SHERMAN SWIFT, Assistant Editor L. C. DIBBLE, Detroit News Rep. TOM WILDER, Architectural Editor —— 5 M. WARREN BAKER, Field Editor ATHEL F. DENHAM, Field Editor oven A. B. CROFOOT, New York News Rep. eS PADS Made of highest quality im- ported straw. No offensive odor and are net artificially colored. Won’t discolor deli- cate fabrics. Can be cleaned CONTENTS. ith ; News of the Industry and Trade ............ 9 é eels The Automotive Calendar ......... hewn es 10 ) Jest—A Bit Cynical. By Sherman Swift .... 138 Selling Fast—Order Today Dibble Gabble. By L. C. Dibble.............. 18 No cars factory equipped with seat pads—23,- 000,000 on the road affords dealers a won- NR ee 18 derful sales outlet and seat pads are becoming Speed Knights of Water, Land and Air........ 19 more popular every day for pa 5g ° No large stock to carry. Three widths in the A Shop Without a Foreman. By H. Bethea . 20 “OVERALL”—38, 42 & 46”, selling at $3.50 Peerless Replaces 80 With Series 81. By A. F. list, fit all cars. Other types at $1, $1.50 and $2 eters erway yearns Senne 22 list, enable you to sell every car owner. Order When Honorable Japanese Dealers Get To- today from your jobber, or mail coupon below. gether ss 2 2 & 68s © & @ O06 &@ 2 ee 2 oS Re Se Oe Oe 4 Oe 6 68 Oe eee 25 oe oe oe oe oo oe Vf AT, TODA Yeceer a ee = = == Marmon Increases Power of New Cars. By Evr-Klean Seat Pad Co., ee CO ED ns. xs kb ow tice ces enweaweecns 26 115 S. Dearborn St., Chicago, Ill. A MoToR AGE Impression of W. K. Norris.... 29 Gentlemen: Please send me complete in- : ; ; formation, catalog and prices. Is the Efficiency Screw Loose in Your Business? | rR RE ne eRe ON ee STEN LON RIE eNO E Tn pet Re ' i —_....... Pr 00 | ett . I ict acscteineasnciesoanieanenichaibaeiniinia aa ink pi ie a aes amass Oldsmobile Adds De Luxe Body waeeen epee 33 IE RIE! me eA caacbdaedss Ma cinlnineliietascnpauteiniiangsiti Build in Haste and Repent at Leisure. By MA I TE 5. 5 n-s: w » 0 ae wee aaa 35 —— Useful Shop Equipment of Interest to the EE es beeches ha 4 Pe hk sk babe eehantanes 36 The Latest in Accessories .................. 37 Readers’ Clearing House. Answers by C. Ed- I x08 oo hee i hou a a be atte 38 Perre ame PGS ..... 6. cc ccc bee ewes 42 Prices, Weights and Equipment of Current J Passenger Car Models ..................... 43 ——- ae 4 | ee Mechanical Specifications of Current Passenger a ee — PN aE Car Models...................... 0.002... 4G is The short visor on the modern car makes every new car le il a ent Daaieel Ries Aes enh 47 buyer a prospect for Visorite. Fits any visor, can be attached in a few seconds with patent clamps. No holes to drill. At- Advertisers’ Index ee _ tractive—well made—casts a soft green light which dispels all oo Lists at $2.95 MOTOR AGE is published every Thursday by Ask your jobber’s salesman. If he cannot supply you, write direct giving his name. CHILTON CLASS JOURNAL COMPANY SAYLOR MBG. CO., DENVER, COLO. Chestnut and 56th Sts., Philadelphia, Pa. 2205 Champa Street C. A. MUSSELMAN, President and General Manager J. S&S. HILDRETH, Vice-Pres. and Director of Sales W. I. RALPH, Vice-Pres. DAVID BEECROFT, Vice-Pres. A . G. C. BUZBY, Vice-President . H. VAUX, wonntos and Treasurer CHARLES B. SHANKS, Business Manager Cable Ada OHN A. CLEMENTS, Assistant Treasurer Telech FOSS wc cccccrcerccrccccccecscccessesseecescecceces Autoland, Philadelphia PDNONE occ rece eee ccccccsccccccess tdi euuiieaach teenies ieee Sherwood 1424 - h bbi ! OFFICES Cleans without scrubbing! New York—U. P. C. Bldg., 239 W. 39th St., Phone Pennsylvania 0080 Chicago—5 South Wabash Ave., Phone Central 7045 Detroiit—710 Stephenson Bldg., Phone Northway 2090 Cleveland—540 Guardian Bldg., Phone Main 6860 Indianapolis—519 Merchants Bank Bldg., Phone Riley 3212 _ Angeles—433 Petroleum Securities Bldg., Phone Westmore 9084 C P by United Publishers Corporation, 239 West 39th Street, New York; ANDREW C 4 PARSON, Chairman, Board of Directors; FRITZ J. FRANK, President; - MUSSELMAN, Vice-President; F. C. STEVENS, Treasurer. eee That is one of the big advantages of Oakite. It does away with costly hand cleaning of repair work. Oakite ma- terials soak parts and assemblies clean . . remove dirt, grease and muck quick- ly and thoroughly. Write for booklet. Manufactured only by OAKITE PRODUCTS, INC. SUBSCRIPTION RATES: United States, Mexico and U. 8S. Possessions, Der yon, Year; Canada, $5.00 per year. All other countries in Postal Union, $6.00 year: Single Cupies, = 18E Thames Street New York, N. Y. 39 cents. COPYRIGHT 1928, CHILTON CLASS JOURNAL COMPANY Member of the Audit Bureau of Circulations Member, Associated Business Papers, Inc. = ess fnterag _ Subscriptions accepted only from the automotive Trade as Second Class Matter. June 2, 1927. at the Post Office at Philadelphia, Pa., under Act of March 2, 1879. S aT orf. Industrial Cleaning Materials aa Methods

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xx TH bu i AN on Bese “) MOTOR AGE These are the oil which mix and sell ETHYL GASOLINE _— the motor fuel that knocks out that “knock’’ and gives high compression performance American Oil Company American Ethy Anglo-American Oil Co., Ltd. Pratt’s Ethyl Petrol Ashland Refining Company Red Pepper Better Ethyl Associated Oil Company Associated Ethyl Atlantic Refining Company Atlantic Ethyl Beacon Oil Company Colonial Ethyl Continental Oil Company Conoco Ethyl Crystal Oil Refining Corp. Crystal Ethyl Empire Oil Works Empire Ethyl Humble Oil & Refining Co. Humble Ethyl Imperial Oil, Limited Imperial Ethyl Johnson Oil Refining Co. Johnson Ethyl Kendall Refining Company Kendall Ethyl Liberty Oil Company, Ltd. Liberty Pep Ethyl Louisiana Oil Refining Corp. Loreco Ethyl Mexican Petroleum Corp. Pan-Am Ethyl A. D. Miller Sons’ Company Miller’s Ethyl Pan American Petroleum Co. Pan-Am Ethyl In addition there are hundreds of resellers August 9, 192g . companies Pennsylvania Refining Co. Penreco Ethyl Pennzoil Company Pennzoil Ethyl Refiners Oil Company Refiners Ethyl Root Refineries, Inc. Red Chief Ethyl Solar Refining Company Solar Ethyl Spears & Riddle Company Fleet Wing Ethyl Standard Oil Co. (Indiana) Red Crown Ethyl Standard Oil Co. (Kentucky) Crown Ethyl Standard Oil Co. of Louisiana Standard Ethyl Standard Oil Co. (Nebraska) Red Crown Ethyl Standard Oil Co. (New Jersey) Standard Ethyl Standard Oil Co. (Ohio) Red Crown Ethyl Sterling Oil Company Sterling Ethy Texas Pacific Coal & Oil Co. T.-P. Ethyl Tide Water Oil Company Tydol Ethyl Union Oil Co. of California Union Ethyl Walburn Petroleum Co., Inc. Walburn Ethyl Waverly Oil Works Company Waverly Ethyl ETHYL is in good company Wuy are these companies mixing ETHYL with their already good gasolines? To enable you as a car Owner to get maximum efficiency from what- ever Car you may be driving. ETHYL GASOLINE CORPORATION 25 Broadway, New York City 56 Church Street, Toronto, Ont., Can. —

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August 9, 1928

Notice This During these “—warm days F YOU watch the cars driving up to your place you'll notice that on hot days more cars than usual are both- ered with overheating of their engines. Lift the hood and look at the fan belt and, 4 times out of 5, you’ll find that it’s old and worn, soaked with grease and caked with dirt. Naturally it’s slipping. You make a friend when you put a new belt on. You earn a better than usual profit, too. A mighty satisfactory piece of EXTRA business.

“Ts Gates Patents

Manufactured by The Gates Rubber Company, Denver, U. S. A.

MOTOR AGE

? s » ‘ ¢ a ¥ . t 4 . 7 , “ : . oe’ we 7 a nd ; 3? * s v3 ge > - 2; } fs : sf > $ } Tt ans / fy? 3 oe 32 £53 j sat ¢ » 4, ed ee ct t \ , = vi ; F, ee iY “ on cael » PES | — Pe =f z _— 7 - oF >. ._—=— A A ee a ee 6 ten ee , PS Z “ ~ => Cn" Sg . al a 2 7. Ya 7 Fal Pao os - = —_ a 7 § — —~ ww A & @¢ ee £5 im oa ff’ ff + > ott os ra, 7 4 “ 4 . —that make — VULCO BELTS hard to break- Ordinary fan belts are Ke x plain weave. The threads Ke 6 in the belt run lengthwise <4

C/ C2 LKR and across. To break this LKQ belt on the marked line LK LKY only the lengthwise threads BRRY need be broken.

In Gates Vulco Belts threads run diagonally. -Twice as many threads must be broken

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MOTOR AGE August 9, 1928 ‘400 Special Six Sedan—116 inch wheelbase—3$1260 Ff. o. 6. factory—tully equipped as shown Irresistible Buyer Appeal Vash Dealers Assured Most Profitable Business tn Automobile History Pictured above is the Special Six Sedan, another of the sixteen models in the three new Nash ‘‘400”’ Series which has exerted an irresistible buyer appeal. The striking beauty of this model with its new Salon body design, the amazing speed and power delivered by its great Twin-Ignition motor, its remarkable riding comfort and ease in steering, and the luxurious quality of its appointments, make it a car to be compared only with America’s highest priced automobiles. But the ‘*400”’ price range is from $885 to $1990 f. o. b. factories —and this includes complete equipment with the exception of spare tire—thus placing Nash dealers in a position to more than meet the offerings of competitive lines. ‘The dealer who holds the Nash franchise today faces the happy prospect of the most profitable business in the history of auto- mobile merchandising. For details concerning available territories write the Sales Department. New THE NASH MOTORS CO., Kenosha, Wisconsin —NASH400 Important “4100” Features Three series 16 enclosed models 4 wheelbase lengths Salon Bodies Twin Ignition motor High compression Bohnalite aluminum pistons (Invar Struts) 7-bearing crankshaft (hollow crankpins) Houdaille and Lovejoy shock ab- sorbers (exclusive Nash mount- ing) Torsional vibration damper New double drop frame Bijur centralized chassis pabatee tion Clear vision front pillar posts All exterior metalware chrome plated over nickel Short turning radius World’s easiest steering Body, rubber insulated from frame Nash-Special Design bumpers and bumperettes eri es aw | i mcr

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MOTOR AGE August 9, 1928 Lf — im ra is — 1 Sg is: imo” Q- i 3 io) (Z. ao) @ 2. = 3 oO ee } eedy, reaser is a sp G self-contained, U.S The portable, com- pletely automatic unit for the high pressure greasing o f auto- wuysptlilpllli se UMM): Whig? WY VULYYIY VG GV icles motive veh and designed ions, stat service use by for Manufactured by the United States Air Compressor etc. wuyyytty Yip MSL MY Voi stl Ohio. Company at Cleveland, U. S. ELECTRO HY-PRESS GREASERS protect their high-grade construction by using Y ij ; QI LE. Yio On this cam, New Departure Ball Bearings on the cam. ty tty which drives the integral air compressor and grease booster Vy); YA. YY ty 10n -free act iction pump, New Departures impart positive fr Yj} WO \ for indefinite periods without wear or need of adjustment. “a SS WS ication The use of New Departures also simplifies lubri YOO YH yy Yy Yj Yy YY, Udds/ idl Uy and assures long life with very little attention. Yy New Departures in any mechanism, whether automotive =) = ~ we eB) 8) = ~— dication of good engi are a sure i1n dustrial, or in hroughout the machine. practice t Cth: YY Mtg Y Y VAM MLK TYMacahnlaagl Yi Y ifsiyypyyyw@ PAE LO Departure Ball Bear 1044 gS ¢ ate he New Departur \ ngs ee eee | { o9 e Manufactur Connecticut * ing Co San Francisco tistol, Detroit I Chicago

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8 MOTOR AGE

Six exclusively designed Junior styles for the beautiful Light cars. Another series is also made for larger cars such as Lincoln, known as the Standard series.

every set of monograms you sell Universal Monograms are made just like little pieces of jewelry. Wrought of pure nickel silver by master jewelry craftsmen — then electro-plated with pure gold or silver. Easy to sell every new car owner. Universal Monograms lend individuality and pronounce distinctive ownership to the car. Initials are individual units and are interchangeable— easily transferred in case of change in owner- ship of car. One Chicago distributor made $2400 clear profit in one month. Absolutely no sales resistance. Quick profits and rapid turnover. Send $1 today for sample pair of Junior monograms worth $3.50 retail. | Universal Monogram Co. 4424 Broadway, Chicago, III. (Export Dept., 126 Liberty St., New York)

| Prices, discounts, etc. 2 8 9 @ 8 oO FP BP Cee eeeeree@eb@ @ Oe OOO 8688 O 86888 Oe 8S 6&6 8 S&S Oa ae ae ee 6h lU6wehlhUhOhlU UO UD and you make $2.25 net profit on FREE | SAMPLE MONOGRAM FOR $1.00 Gentlemen: Enclosed please find $1 for which I am to receive one set of | sample monograms (Retail price $3.50); also complete information including August 9, So easy to sell So easy to install Just cement them on doors with our secret process cement, a little bottle of which is packed with each set of monograms... . With an original order for 18 pairs of assorted Junior crests and 200 assorted initials and lodge emblems—total cost $28.50, we furnish FREE an expensive display frame con- taining six sample crests and the stock box illustrated above. This effective silent salesman sells Universal Monograms on sight. Universal Monograms

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- — — — a a — — — a a —_ os a —_ —- ne -— — — — _— — — oe — — —_— —_ -_— — _— —— -_ — a _ — —s — — — VoLUME LIV Philadelphia, August 9, 1928 NUMBER 6 Durant Motors Makes Increase Accounts for 17 Per Cent of Total Gain of Entire Industry ORDERS ELIZABETH, N. J., Aug. 6—Durant Motors, Inc., contributed 17 per cent of the total gain made by the automobile industry during the first six months of this year, according to T. S. Johnston, assistant to W. C. Durant. “During that period the industry pro- duced 6.4 per cent more units than in the same period of last year, a gain of 132,906 cars and trucks,” said Mr. Johnston. “Durant, in the same period, produc- ed 49.9 per cent more cars and trucks than in the first half of 1927, an in- crease of 23,000 units or 17 per cent of the total gain made by the industry. This gain shows a growth seven times as fast as the industry itself. “Production gains are reflected in sales and registrations. In New York, Chicago, Los Angeles and Detroit, the key cities of the industry, Durant show- ed a gain of 126.8 per cent in registra- tions for the first five months of 1928 over the corresponding period of 1927. “Preliminary returns from _ thirty- three states show that Durant gained 46.6 per cent in registrations during the first six months of this year over the same months last year, and export ship- ments show an increase of more than 65 per cent. “The business has been so great that the Durant factories have, for a large part, been working night and day, Sun- days and holidays in an endeavor to catch up with sales.” AHEAD R. P. Fohey Advanced DETROIT, Aug. 2—R. P. Fohey, sec- retary-treasurer of Dodge Brothers, Inc., has been elected assistant comp- troller of the Chrysler Corp. He will be In charge of all Chrysler accounting activities with reference to, the opera- tion of the former Dodge plants, report- ing to L. A. Noehring, comptroller of Chrysler. Uhl Dayton Sales Head DAYTON, Aug. 6—C. N. Uhl has been appointed manager of sales for Dayton Rubber Mfg. Co. With 2 New Cars, Bob Lee to Junk Ben Hur Chariot OB” LEE, secretary of the St. Louis Automobile Deal- ers Association, believes in a Santa Claus in summer. Last June Bob was presented with a new Peerless coach by members of the Dealers As- sociation. After riding around in a 1916 model “Ben Hur” all these years, Mrs. Lee quite justly took charge of the new car. Hearing of his predicament, and not to be outdone by the auto dealers, members of the Accessory Association present- ed Lee, who is also secretary for the accessory group, with an Essex roadster for his own use. As a result of the double presentation Lee has promised that the “Ben Hur” will be the first wreck driven into the re- cently organized association junk yard when that establish- ment is opened late this month. Three Leave Dodge DETROIT, Aug. 6—In a statement is- sued by Walter P. Chrysler, the resig- nations of three principal executives of Dodge Brothers, Inc., are announced. They are E. G. Wilmer, president; Frederick J. Haynes, chairman of the board, and Arthur T. Waterfall, vice- president. The trio, the statement says, are fulfilling long desired wishes by retiring. Prest-O-Lite Convention INDIANAPOLIS, Aug. 4—Approxi- mately 50 district salesmen from all parts of the country attended the re- cent sales convention of the Prest-O- Lite Storage Battery Corp. The dele- gates were housed at the Indianapolis Athletic Club and were transported to the Prest-O-Lite plant just opposite the world-famous Indianapolis Motor Speed- way for the convention sessions. G. E. Distributes Bonus NEW YORK, Aug. 6—General Elec- tric Co. has distributed a bonus among its employees of five years’ service or more amounting to $1,600,905. This sum represents five per cent of the earnings of employees during the six months ended June 30 of this year. High Car Output Matches Demand Both New and Used Stocks Moving; New Models Preparing FORD GAINING NEW YORK, Aug. 8—High summer production rates are the rule at the ma- jority of the leading automobile factor- ies. A few have curtailed schedules, but others are just getting under way on new models and will be speeding up out- put for some time to come. Conditions in the field are excellent, with a strong demand for both new and used cars. Buying in the agricultural regions of the Middle West has been particularly notable, but the industrial centers have proved good markets, somewhat better, in fact, than at this time a year ago. Ford continues to gain slowly, and is now nearing the mark of 4000 units daily. The company is in position to as- semble and deliver many more cars, but difficulty in obtaining parts continues to restrict output. Stocks of new cars were rather high early in the summer, as compared with a year ago, but the increase could be justified by the greater volume of busi- ness enjoyed by most of the companies. In June and July, however, quite heavy inroads were made into the surplus, and conditions in this respect are regarded as sound. Durant Going Abroad LANSING, Aug. 6—The expectant visit next week of W. C. Durant to this city has been postponed. The reason given is that Mr. Durant contemplates a trip to Europe soon and will not in- spect the Durant Motor Co. holdings in Lansing until his return. Edwards With Franklin SYRACUSE, N. Y., Aug. 7—Richard L. Edwards, for the last three years connected with Har-Gold Co., Inc., of New York City, has been appointed as- sistant export manager for Franklin Automobile Co. Lynn With Phila. Cadillac PHILADELPHIA, Aug. 8—H. D. Lynn, former salesman with the Pack- ard Motor Co. of Pittsburgh, has joined the local Cadillac sales force.

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10 General Motors Net Profit Gains Statement Shows Corporation in Strong Financial Condition DETROIT, Aug. 7—General Motors Corp. for the first half of 1928 had net earnings of $161,267,974 compared with $129,250,207 for the first half of 1927. After dividends on preferred and de- benture stock there remains a balance of $156,565,974, equal to $9 a share on the common stock compared with $124,- 841,987 or $7.17 a share in the first half of 1927, on a comparable share basis. On June 30, cash, United States gov- ernment and other marketable securi- ties amounted to $264,383,668, a record for cash and cash items in the history of the corporation. Net working cap- ital was $320,346,653, an. increase of $47,422,677 since Dec. 31, 1927, after deduction of the extra dividend of $34,- 800,000 paid July 3, 1928. Earnings for the second quarter were $91,799,398 against $76,698,799 in the second quarter of last year, a gain of $15,100,599. The figures established new earning records both for the half year and the second quarter. Another De Soto Distributor SPOKANE, WASH., Aug. 4—Hull- Stewart Motors, Inc. will shortly be- come De Soto distributor in the Inland Empire. Members of the firm are Paul H. Hull, formerly with the Gen- eral Insurance Co. of America, and R. F. Stewart, formerly associated with William T. Barnard, Chrysler dealers. Becker With Green-Nash SEATTLE, WASH., Aug. 4—E. J. Becker, former territorial service rep- resentative for Nash, has been ap- pointed service manager for Green- Nash Corp. Sales Specialist A. F. Osterloh ‘THE trend of advertising to enlist the kind of men who can think with advertisers from the advertisers’ side of the desk is seen in the acquisition of the gentleman shown above by the Chicago offices of Erwin, Wasey & Co., advertising, Mr. Osterloh having been associated for 24 years with the Goodyear Tire & Rubber Co. Ford Expedition Sails DETROIT, Aug. 4—The Motor ship, Lake Ormoc, which is carrying an ex- pedition for the Ford Motor Co. to Brazil, where Ford has purchased 5,- 000,000 acres of Brazilian jungle land for development as a rubber plantation, sailed from Detroit July 26. New Presses for Oakland PONTIAC, Aug. 7—Oakland Motor Co. is adding 13 toggle presses to the sheet metal plant. Two of these are said to be the largest of their kind in the world, exerting a pressure of 1000 tons at a single stamping. Motor Age Graham-Paige Has Big Family Party First Annual Legion Outing Brings Out Record Gathering DETROIT, Aug. 6—The first annua] outing of the Graham-Paige Legion which was recently held at Tashmoo Park required three large steamers to carry the 6000 guests comprising com- pany employees and their families. A. M. Verner, known as the “barbe- cue king of the South,” came to Detroit from Atlanta with his staff of chefs, ready to prepare the Brunswick stew in a brick-lined trench of huge dimensions. Twenty pigs, 25 lambs, and hundreds of chickens will be cooked besides great quantities of vegetables. A large list of field events featured the day with Kenneth McAleernan, of the New York Athletic Club, as referee, assisted by the honorary referees, Clyde Ford, mayor of Dearborn; Charles H. Brennan, president of the Michigan Association of the A.A.U.; J. M. (Pat) .O’Dea, manager of the Graham-Paige factory branch at Detroit, and Ray A. Graham, secretary-treasurer of the cor- poration. Allen in Providence PROVIDENCE, R. I, Aug. 7— Frank P. Allen, for some years mana- ger of the Wills Sainte Claire Co., of New England, and before that with the C. E. Fay Company, handling the Chal- mers, both at Boston, is vice-president of the newly formed Cadillac Provi- dence, Co., with Milton J. Budlong president. Sulkins Joins Danker & Donahue BOSTON, Aug. 6—Philip Sulkins, former president of the Massachusetts Automobile Operators Association, has joined the Danker & Donahue Co. sales force selling Packard cars. The Automotive Calendar SHOWS Automotive Equipment As- sociation, Coliseum, Chicago, Oct. 22-27. *Chicago, National Coli- seum, Jan. 26-Feb.-2. Eastern States Exposition, Springfield, Mass., Sept. 16-22. National Standard Parts Association, Cleveland Audi- torium, Oct. 29-Nov. 3. *New York, National, Grand Central Palace, Jan. 5-12. Salon, Automobile Salon, Inc., — Drake, Chicago, Jan. 26- eb. 2. Salon, Automobile Salon, Inc., Hotel Biltmore, Los Angeles, Feb. 9-16. Salon, Automobile Salon, Inc., Hotel Commodore, New York, Dec. 2-8. Salon, Automobile Salon, Inc., Palace Hotel, San Francisco, Feb. 23-March 2. Toronto, Can., Aug. 24-Sept. 8. CONVENTIONS Automotive Equipment As- sociation, Coliseum, Chicago, Oct. 22-27. National Standard Parts Association, Hollenden Hotel, Cleveland, Oct. 29-Nov. 3. Oct. 10—Marketing Annual for 1929 — Motor World Wholesale. World Motor Transport Congress, Rome, Sept. 25-29. S.A.E. Detroit, Book-Cadillac, An- nual Meeting, Jan. 15-18. Newark, Robert Treat Hotel, Transportation Meeting, Oct. 16-18. New York, Annual Dinner, Hotel Astor, Jan. 10. RACES ie ce iolaoiat eat Aug. 18 IA ewan ese aula aed Oct. 12 Syracuse ............ Sept. 1 *Will have special shop equip- ment exhibit. Au Ce ee ee ee ee ee ee ee ee ee ee eee cil wa: to. anc lea res era jus inv ern the for in | drit ten: ace the eve Fa) fre’ Jap Fa] inc] mer ord the 48

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August 9, 1928 11

——————— ; 4EL, OWEL, . ADILLA <— a awe L/ evariit 4 af AQILLAG DADILLAL SR, eA DAL 3 ee ES é itiig Ez. UR : . i Se

us hg 3 2a Ser The Winners Meer the pennant-winning Towell-Cadillac team of the Cleveland Automobile Manufacturers and Dealers Association softball baseball league. Twelve teams started and finished the season. Games were played Wednesday evenings on diamonds in the city parks up to the final series played off at the annual picnic of the Association at Geauga Lake. The race was a close and hot one up to the last games. Reeke-Nash, Peerless and Towell-Cadillac went undefeated for weeks. The Bashaw-Oakland team “took” the Peerless sluggers by one

run. Cadillac and Nash played a 10-inning tie, and then on the playoff of the tie in the finals Cadillac emerged victorious

$100 for Hit-and-Runners BOSTON, Aug. 7.—Governor Alvan T. Fuller has had the Governor’s Coun- cil set aside a fund out of which re- wards of $100 each are being presented to persons responsible for chasing hit- and-run drivers, or getting the facts leading to their apprehension. As a result, within the past few weeks sev- eral such drivers have been brought to justice and those responsible have been invited to the State House, where Gov- ernor Fuller has personally presented the checks and complimented the men for their activities. This has resulted in more attention being given to these drivers, and it is believed will lessen the tendency of motorists to flee after an accident. Falcon-Knights for Japs SEATTLE, WASH., Aug. 8—One of the largest shipments of automobiles ever to leave a Northwest port for the Far East was loaded aboard the N.Y.K. freighter Toyama Maru for Kobe, Japan. Sixteen freight cars discharged Faleon-Knights into the ship’s hold, including sedans, four-doors and coupes. Chatfield to Go to Brazil DETROIT, Aug. 4.—Daniel Chatfield, 4 member of the experimental depart- ment of the Ford Motor Co., has been ordered to Brazil to help in laying out the Ford rubber plantations.

Thomas Bass Dies DETROIT, Aug. 6.—Thos. Z. Bass, 48 years old, well-known in Detroit re- tail automobile selling circles, is dead, following an operation for appendicitis. Million Dollar Sales SPOKANE, WASH., Aug. 4—The $1,- 000,000 mark in automobile sales since the first of the year was recently passed by Transport Motor Co., according to Arnold Reading. Retail car sales for the first six months total 352, com- pared with a total of 358 for all of last year.

Yeager Takes on Auburn Line CAMBRIDGE, MASS., Aug. 4.— Walter H. Yeager has taken on the Au- burn line as dealer.

As a Potato—Yes But Not So Good As a License Plate UTOMOBILE license plates for Idaho next year will be plain, according to Fred E. Lukens, secretary of state. Next year’s plates will be dead black with large orange figures, and no more “spud” shapes. It was thought the present idea was good advertising but the bulk of the advertising seems to have been of a_ facetious nature.

“Thumb-Jerkers” Razzed CAMDEN, N. J., Aug. 6— State Senator Jos. H. Forsyth has answered a recommendation of the Camden County Grand Jury by promising that at the next session of the legislature he will introduce a law making “thumb-jerk- ing” a crime and “thumb-jerking” tour- ists liable to arrest on sight. It is said that the “thumb-jerkers” had caused a number of accidents by standing in the middle of the road and forcing mo- torists to swerve aside in an effort to avoid hitting them.

Stutz Cars Weymann Equipped INDIANAPOLIS, Aug. 6.—Some of the most beautiful models in the entire Stutz line are those equipped with Wey- mann bodies—the light weight, flexible type of body. F. E. Moskovics, Stutz president, reports that three members of the Royal Family in England use cars equipped with Weymann bodies. K. C. Nash Changes KANSAS CITY, Aug. 7—C. J. Cox, R. W. Anselm, and G. A. Wood, for- merly key man in the administrative and financial divisions of the Nash Levy Motors Co., have taken over the Nash distributorship under the firm name of Nash Midwest Motors.

New Springfield Dealer SPRINGFIELD, MASS., Aug. 7— The Pioneer Motor Co. will open here tomorrow with a new six, presumably the De Soto.

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Sales Convention Motor Age We have here a picture of those who attended the eighth annual McCord Radiator & Mfg. Co. service parts sales convention. Reading from left to right: C. Bailey, gasket plant manager; Robt. Dwyer, district representative; Lloyd Holley, special represen- tative, C. W. Owston, vice-president in charge of production; C. Carr, special representative; J. R. Kirker, district representative; F. W. McMillan, sales department; H. Wise, district representative; R. A. Shappell, assistant sales manager; L.-Hamlin, secre- tary; P. L. Barter, vice-president in charge of sales; A. C. McCord, president; D. W. McCord, vice-president; M. Dunn, vice- president; W. G. Hancock, sales manager; W. T. Meredith, district representative; J. Hollo, Eastern sales manager; W. Wells, district representative; H. Nevermann, sales department; P. Zimmerman, district representative; A. Gobb, superintendent gasket plant; G. Quinn, sales department; E. O. Bodkin, advertising manager; F. Brown, sales department Mi!waukee Co. Adds Two MILWAUKEE, Aug. 6—Milwaukee Motor Products Co. has appointed C. T. Lucas district manager of the Western States. Mr. Lucas was formerly with the Monark Battery Co. W. L. Reineke, formerly with the Thermoid Rubber Co., will represent the company in the Cen- tral States. McDarby Optimistic AUBURN, Aug. 4—N. E. McDarby, sales manager of Auburn, predicts that the last half of 1928 will be the great- est six months in the history of the automobile business in spite of the presidential year bugaboo. Mr. Mc- Darby believes that more than a billion and a half dollars’ worth of cars will be sold in this country between July 1 and December 31. This figure is many mil- lions above any previous record. Airplanes for Salesmen MOLINE, ILL., Aug. 7—Velie Motors Corp. is issuing a Velie Monocoupe for the use of the automotive sales depart- ment. W. L. Velie, vice-president, and F.. E. Bradfield, general sales manager of the corporation, use the plane for business trips in the field. The com- pany intends to equip all its field representatives with Monocoupes. Trone in Jobber Field YORK, PA., Aug. 7—O. S. Trone has left the Manley Manufacturing Co. of York, where he was treasurer, to be- come vice-president and general man- ager of the Roper & Neagley Co., re- placement parts jobber, York, Pa., and Baltimore. | Goodyear Pension Pian NEW YORK, Aug. 9—Goodyear Tire & Rubber Co. has arranged to reinsure the pension plan which.for a number of years has been operated for the bene- fit of Goodyear employees. Road to Mandalay Opened by Erskine —No Flying Fish a ee HOUGH “The Road to Mandalay,” immortalized by Kipling’s ballad, is nen- existent as far as the motor- ist is concerned, word has just been received by Stude- baker that a stock Erskine Six tourer completed the trip in the record-breaking time of 48 hours. There are literally no roads between Rangoon and Manda- lay—a distance of approxi- mately 385 miles. But C. E. Berry, a Rangoon motorist, decided that the trip could be made. Occasionally there were narrow cart tracks to follow, but more often the Erksine blazed its own trail through the jungle. For five hours, at one stage of the trip, the car ploughed through soft paddy fields under a tropical sun. In other places the caravan made slow progress through deep sand. One of the most trying sec- tions of the trip took the in- trepid motorists through a region of elephant grass, where progress was made at the rate of a mile in four hours. Cup for J. M. White PHILADELPHIA, Aug. 4.—J. M. White, owner and builder of the car in which Ray Keech established the world’s automobile speed record of 207.55 miles an hour, was _ presented with a loving cup by the citizens of Daytona Beach, Fla., at a luncheon ten- dered in his honor by the Philadelphia Chamber of Commerce. The cup was presented by Mayor Armstrong of Day- tona. Dewey Brown Star Salesman SPOKANE, WASH., Aug. 7—Dewey Brown is the outstanding salesman of the Thompson Cadillac Co. here. He disposed of $1,500,000 worth of Cadillac- La Salle cars during the past year. Ottawa Dealers Reorganize OTTAWA, ONT., Aug. 4—The Auto- mobile Dealers’ Association has been re- organized as a joint stock company with provisional directors. Lorne McCoy of the Legare Automobile & Supply Co., Ltd., Ottawa, local Hudson and Essex distributors,. has been ap- pointed acting secretary. Waukesha Adds Building WAUKESHA, WIS., Aug. 7—As the first unit of a plant extension program covering the coming year and contem- plating an investment of $600,000 in buildings and equipment, the Waukesha Motor Co. is beginning to work on 4 shop building estimated to cost $100, 000. Charles Wyckoff Dies SIOUX CITY, IOWA, Aug. 7— Charles M. Wyckoff, one of the the founders and first president of the Au- tomobile Dealers Association, died sud- denly following an apoplectic attack. aaettineenenameae

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—_ = lhlvhClUC!hC«*SG le 1- in )- he .u- \d- August 9, 1928 Postpone Merger Group Meeting Illness of McKenna Delays A.E.A. and M. & A.M.A. Plans NEW YORK, Aug. 6—The meeting of the joint by-laws committee of the Motor & Accessory Manufacturers As- sociation and the Automotive Equip- ment Associaton scheduled to be held in Chicago today is expected to be postponed for a few days owing to the illness of R. T. McKenna, general coun- sel of the M. & A.M.A., who, with M. L. Heminway, M. & A.M.A. general man- ager, was to bring into final form for presentation to the committee the re- vised by-laws discussed at the July meeting of the two groups. “Presentation of the final draft of the by-laws to the joint committee, and official approval of. this final. draft by the M. & A.M.A. board and member- ship, is necessary to a final completion of the merger negotiations,” J. M. Mc- Comb, president of the M. & A.M.A., said here today. Loiseau in America Motor AGE is pleased to comply with the request contained in the following letter from Establissements Georges Loiseau, S. A. au capital de 3,000,000 de Francs entierement verses Conces- sionaires pour la Region Parisienne:— “Being one of your subscribers, we would appreciate very much if you could publish in Motor AGE this following article, from which you could add or cut to your subjections. ““By indiscretion, we have been in- formed that Mr. Georges Loiseau, a pi- oneer of American automobile indus- try in France, has been called to. De- troit before the presentation of the 1929 models manufactured by the Gen- eral Motors. He has sailed from le Havre last Wednesday, July 25, on board S. S. la France. ““The Georges Loiseau Company, sole agent for Paris and surroundings of the Buick, La Salle and Cadallas au- tomobiles, have recently purchased a very important garage, with the object of creating in Paris a most up-to-date Service station, employing all the mod- €rn methods being used in America. “During his sejour in the States, Mr. Georges Loiseau will study all the methods and systems and he is persuad- ed that sales are insured by good serv- Ice given to customers. “The French amateurs of fine cars are very anxious of the return of Mr. Georges Loiseau, to hear all about the new points of perfection brought on the 1929 models manufactured by the Gen- eral Motors which will, with no doubt, € of a large success in the next Paris Automobile Show which holds in Oc- tober,’ ” By Sherman Swift ILL’S got another job. It’s the fourth in two years. All good jobs, too. In six months he’ll have another and that’ll be a good one. They always are. Bill hasn’t been dismissed from any of the other jobs and he won't be from this one. I mean that he hasn’t been summarily dismissed, or, as is done in certain cases requiring diplomacy, “permitted to resign.” He’s merely been told a polite lie about “a change of policy that makes it necessary, etc., etc.” No one would have the heart to fire Bill. He’s too hard a worker; too conscientious to merit such action. In one case he even received a substantial check when he left—to take his new job—and he writes his own letters of recommendation for the boss to sign. Bill is a star sales manager in every sense of the word—except that he doesn’t know a darn thing about sales managing! His idea of the job is to overdrive, overawe, oversell and overextend every man unfortunate enough to come under his jurisdiction. He treats the salesman of long year’s standing exactly as he treats the tyro. When he first takes command—-and command is the word—the totals immediately jump. In a month all records are likely to be shattered. The firm seems destined to take top rank. Bill is here, there and everywhere. Sales meet- ing every morning—at 8. Graphs, day-by-day totals, comparions with last year and ven daily pep letters. “Get the business,” is the one thing that every man who comes under Bill’s rule hears from morning until night. When Bill snaps his fingers even stenographers accelerate; that’s how commanding this seven- teenth son of a Yankee whaleship skipper is. He’s the Boss with a big B. His every remark is a demand for more orders. He doesn’t care where they come from. That’s the credit manager’s worry. He can’t even listen to a salesman for a minute without savagely interrupting him with, “That’s ancient history— where’s the ‘bacon’?” meaning, of course, where’s the order. Not every salesman who works for Bill fears him. Far from it. The best men, those of long standing, usually appear at the office some fine morning and tell Bill, to his face, to go to hell. They leave him without a handshake and go over to Jones’—taking half their trade with them. This is about what will happen to Bill’s new job. I know Bill well enough to hazard a forecast. For a while sales will skyrocket. There'll be plenty of new customers. The firm will have to order away beyond its quota and for one reason and another they’ll borrow twice what they ever did before. They’ll anticipate a future with sales coming in from every quarter of the territory. And they’ll be right; but unless they’re very careful, some of the customers they’ll get will cost them money. Along about the third month some of their best salesmen will go to competitors. In four months the kicks from dissatisfied customers will about match the number of orders. Sales will be off a bit. Bill will let ’er out another notch, start the morning sales meeting earlier and install a system of fines for tardy arrivals. He’ll want to know why the blankety- blankety-blank hades they don’t take more care in getting their orders; why they don’t pick customers more carefully. If they can’t make sales honestly they’d better get another job; if they can’t make them stick any better than they have been sticking, they’d better get a dozen pencils and stand on the sub- way steps with a sign on their chests. Then, after thus moralizing, he’ll fire up in an eloquent appeal for sale, sales, sales, sales—and God help the man who doesn’t make ’em. After which he’ll probably grab his own hat and dash out to see if he can’t boost totals single-handed. He’s a slave-driver, but he drives no one harder than he drives himself. Finally the firm will call a meeting—attended possibly by the representative of a local bank—and the “new policy” will be inaugurated. Bill will ooze out. Then will begin the slow process of cleaning up. Old customers will be called on by the boss himself and asked to come back. Pretty soon the good salesmen— the fellows with the established trade—will come drifting back. Finally things will take on the old order. But it will require a lot of time and patience before affairs will again be running in the old groove. Business today asks more of the sales manager than mere sales. True enough, sales are the great demand, but they must be clean sales; sales that will bring other sales; pleasant relations with old and new customers and, above all, leader- | ship. The great sales manager, like the great general, is always a leader. It is for that reason that he is great. His men, by their admiration or genuine love, make him great. He can’t be otherwise. The day of the driver is done.

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Motor Age dancers, and Geisha girls. Japanese Go-Getters Y our most honorable presence is requested at our garden party tomorrow. There will be story tellers, singers, Also the new and most illustrious Oldsmobile.” Oldsmobile dealers of Japan “put over” the recent announcement of the new Oldsmobile. took plenty of newspaper space; decorated their showrooms, inside and out, with wisteria, invited the notables and prospects of their respective cities to the showroom and festivities and tied up with a non-stop run made across the island of Kyushu by holding a non-stop run of their own in their showrooms with a guessing contest. All of which tends to show that the U. S. has not a monopoly on live wire automobile dealers That is approximately the way the Of course they McCue With Lyon Metal AURORA, ILL., Aug. 3—John M. McCue, Jr., widely known to automotive jobbers throughout the Southwest, has joined Lyon Metal Products, to cover the states of Texas, Oklahoma, Louisi- ana and Arkansas. He will be assisted by W. R. Hudson. Thirty St. Louis Stars ST. LOUIS, Aug. 4—Thirty salesmen of the Hudson-Frampten Motor Car Co. were taken on a three-day trip to the Hudson factory at Detroit last week as a reward for the high number of sales they made during the “Sell Your Quota” contest staged during July. William H. Fauber Dies NEW YORK, Aug. 6—William H. Fauber, holder of several basic patents for hydroplanes, died at his home in Brooklyn after an illness of two weeks. He is survived by a widow and two sis- ters. Mr. Fauber came into the avia- ton field from the manufacturing field, where he made articles for bicycles. Travels East ST. LOUIS, Aug. 7—R. A. Rawson, Moon general sales manager, has just completed a trip through the East. Sales meetings have been held at New York, Boston and Philadelphia. Adds Service Department MILWAUKEE, Aug. 7 — United Motors Service, Inc., will add a com- plete department to its local branch. J. L. Winters is manager. Plane Enough VEHICLE propelled by a : motor is a “motor vehicle,” according to U. S. Webb, attor- ney general of California, in a ruling just handed down plac- ing all airplanes operating in this state under the control of the motor vehicle department of the state government. Harry L. Houston, attorney for the department, is working on a new system of procedure for the imposition and collection of taxes on aircraft, and until this tax is levied and collected, there will be no funds with which to undertake supervi- sion of planes in intrastate flight, according to Frank G. Snook, chief of the state motor vehicle department. N. Y. Sees New Buick Line NEW YORK, Aug. 6—Introduction of the silver anniversary Buick to the New York market was made on a sumptuous scale by the local branch. The main showroom was redecorated in silver and blue, and the choice window space on Broadway was graced with a silvered phaeton of the new model. Practically the whole line, together with a stripped chassis, was included in the display on the main floor, and the eagerness of the crowd to see Buick’s new offerings was witnessed by the con- stantly crowded condition of the floor ever since the exhibit began Saturday morning. Peerless Financial Report Peerless Motor Car Corp. and sub- sidiaries report net loss for the first six months of 1928 as $597,528 as against profit of $78,508 or 30 cents a share for the corresponding period last year. Net loss for the second quarter of the year is $403,904 and compares with income of $247,306 or 96 cents 4 share for the similar period last year. Wire Wheel Dividend Wire Wheel Corp. of America has de- clared a quarterly dividend on Class preferred stock of $1.75, payable Aug. 10 to stockholders of record Aug. 1. AU. Fi holi fifth Co. flag the witl part Bui sanc natu star rais! a bi oper “Sih flow: serv park noor danc surp prog ning spec histo Gene the Will: city’s by g pres} ward Char Gene Paign test inally and | all of Stude has | Scrip’ nel] ’ Opene and | comp JA Z. Do ton | the D Stu profit 30, b This taxes

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—=. "5 &§¢ we SO August 9, 1928 Buick Celebrates 25th Anniversary Flint in Holiday Attire, Honors Motor Co. That Created City FLINT, Aug. 4—F lint has taken ona holiday air in observance of the twenty- fifth anniversary of the Buick Motor Co. The streets are bedecked with flags and decorations in observance of the anniversary which was celebrated with a gigantic program Wednesday participated in by high executives of Buick and General Motors and thou- sands of workers and citizens. A civic program was held in a large natural amphitheatre in Kearsley Park starting Wednesday afternoon. Flag raising, attended by a salute fired by a battery of Field Artillery, officially opened the program. Next the Buick “Silvery Anniversary” colors were flown and beginning at 4 o’clock the serving of free refreshments at the park continued throughout the after- noon and evening. Band concerts and dancing featured the afternoon with a surprise aerial feature at 6 p.m. The program continued through the eve- ning, featuring a fireworks display with special pieces representing Buick’s history. A testimonial dinner to visiting General Motors executives was held in the Armory at 6 o’clock. Mayor William H. McKeighan delivered the city’s congratulations and was followed by greetings from Alfred P. Sloan, Jr., president of General Motors, and Ed- ward T. Strong, president of the Buick. Charles F. Kettering, vice-president, General Motors, also spoke. Drama Contest Open to All DETROIT, Aug. 7—The Graham- Paige Legion $1,000 prize drama con- test for college undergraduates, orig- inally restricted to the United States and Canada, has been thrown open to all other countries. To permit foreign students to compete, the closing date has been postponed to include manu- scripts postmarked Oct. 15. Hornell Tire Co. Opens HORNELL, N. Y., Aug 7—The Hor- nell Tire Co., owned by Arthur Peters, opened here last week. The tire sales and service are housed in a recently completed modern building. Found Down Town Chevrolet Co. JACKSONVILLE, FLA., Aug. 4—S. 4. Downs, J. H. Riggs and J. G. Banks- ton have obtained a state charter for the Down Town Chevrolet Co., Inc. Stutz Earnings Up Stutz Motor Car Co. reports net — for the half year ended June 0, before Federal taxes as $440,935. 'S Is equivalent, after deduction of axes to $1.67 a share on common stock 15 Business Women Herbert Photos. Miss LuciL_eE BROUGHAM, and her mother, Mrs. Mona Brougham (right), snapped at their tourist camp, and service station on U. §S. High- way No. 40, about three miles west of Kansas City, Kan. Miss Brougham established the dual venture as a means of raising funds for a college edu- cation, and business came to the young lady so fast that Ma had to step in to help her daughter. Lucille will get her education, and Mrs. Brougham will continue the venture while her daughter is at school and compares with $123,024 or 53 cents a share for the corresponding period of last year. New Gardner Distributors ST. LOUIS, Aug. 6—Gardner Motor Co., Inc., has appointed new distributors at Dallas and Indianapolis. The Gard- ner Dallas Co. is the new distributing organization for Dallas and the new Indianapolis distributor is the V. E. Bohannon organization. Van Cleef Advanced NEW YORK, Aug. 4—Roller-Smith Co. announces the appointment of Elliott E. Van Cleef, 53 W. Jackson Boulevard, Chicago, IIl., as its district sales agent in Chicago. Michael B. Mathley, who has been connected with the Chicago office for many years, will be associated with Mr. Van Cleef. Thompson Buys Garage SPRINGFIELD, MASS., Aug. 8— J. L. Thompson, manager of the Mar- ket Square Garage for the past eight years, has purchased the business from its stockholders. It is the oldest gar- age of its kind in the city, being open- ed 18 years ago as the first “drive-in” station. Johns-Manville Income Johns-Manville Corp. reports net in- come for the first half of the current year as $2,373,144. Income for the second quarter was $1,600,438. Graham-Paige Output Record 43,556 Cars Built to July 18, Exceeding 12 Months’ 1923 Total ee DETROIT, Aug. 6—Production by the Graham-Paige Motors Corp. for 1928 reached 43,556 this month, pass- ing the total for the entire year 1923, which has heretofore stood as the high record for production in the 18 years’ history of the factory. The next day’s production put the total over 43,762, double the output for all last year. Two Awarded Honors CORNING, N. Y., Aug. 7—Harry Gowan, salesman, and Glen Flasphaler, bookkeeper, of the Purcell Motor Co. of this city, were awarded honors in the national Chevrolet competitive exam- inations. Crum Sells Out Business ELMIRA, N. Y., Aug. 8—Lemuel G. Crum, a former member of the firm of Crum: & Holden, has sold his interest in that company and is now associated with Chemung Auto Sales Corp.

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16 Chrysler-Dodge Second to G.M. ‘Deal Gives Firm Tremendous Resources Totaling 175 Million NEW YORK, Aug. 6—Final con- summation of the Chrysler Dodge merger, a report of which was pub- lished in Motor AGE of last week, is indicated in local financial circles to have been brought about when Dillon, Read Co., former owner of Dodge Brothers, went into the open market and purchased sufficient Dodge stock to bring the deposits up to the required 90 per cent. The completion of this deal makes the Chrysler Corp. the second largest publicly owned company in the indus- try. According to the statement given out from Mr. Chrsyler’s office the joint permanent assets as of April 30,1928, were approximately ~$95,000,000, with working capital of $80,000,000, and total resources of $175,000,000. The acquisition of Dodge Brothers will give Chrysler 18 modern plants and 35,000 employees.

DETROIT, Aug. 8—Walter P. Chrys- ler has issued the following statement on the recent consummation of the Chrysler-Dodge deal: “In assuming the ownership and man- agement of the business and assets of Dodge Brothers, Inc., the Chrysler Corp. recognizes the real and implied obligations to the old Dodge Brothers, Inc., dealers and car-buyers, and wel- <omes into participation in ownership of Chrysler Corp. those Dodge Brothers, Inc., shareholders who have voiced their confidence in Chrysler management through the deposits of their shares under the plan. “With this enlarged operation sup- ported by the splendid, modern physi- eal and mechanical facilities of Dodge Brothers, the Chrysler, Dodge, De Soto and Plymouth products can be offered to the consuming public with all the ad- vantages of the most efficient produc- tion facilities and organization. But it is the confidence of the public in the fine product which Dodge Brothers has always built and the splendid dealer organization which we value most highly. “This step has not been actuated by any desire for more size but to develop the many advantages which the asso- ciation of these two properties will inevitably accomplish in administrative, (Continued on opposite page)

Carey-Kasube Co. Wins Prize ELMIRA, N. Y., Aug. 8—Carey- Kasube Co., Oakland-Pontiac dealer, won second prize for a vacation time ‘window display in the national compe- tition. Motor Age

By Lewis C. Dibble |= largest crowds in history were on hand to see the new Buicks at the initial exhibits, says C. W. Churchill, general sales manager of Buick. He estimates the crowds were 40 to 50 per cent greater than in former years. The company’s books are loaded with orders and a schedule of 32,000 cars for August is under way. * * * * Perhaps no factory in the automotive industry has undergone such a radical change as the Graham-Paige plants at Detroit. The other day, at the invitation of Robert C. Graham, vice-president in charge of sales, we were taken through the factory. Every available inch of room has been given over to manufacturing and parts storage while new buildings are being erected as rapidly as possible to increase plant capacity. * * * Speaking at Flint the other night, Alfred P. Sloan, Jr., president of General Motors, declared that the greatest asset General Motors has is the good will of the public. In view of this fact he urged all members of the corporation’s exten- sive family to leave no stone unturned to guarantee a continuance of this con- dition. a kK * %* The automotive industry has been responsible for the creation of a number of profitable affiliated industries. Perhaps one of the most interesting of these is the manufacture of crating material for automobiles and parts. As an example the Evans Auto Loading Co., which specializes in materials for securing auto- mobiles in freight cars, etc., enjoyed net earnings for the first half of 1928 of $491,536. On the strength of this a 100 per cent stock dividend has been declared. * * Hudson-Essex cars are appearing in a smart new dress. * * Charming autumn shades are now being utilized in the color scheme but the company is not chang- ing models at this time, says a factory statement.

More Women Drivers SOUTH BEND, IND., Aug. 8—News of another achievement of Studebaker’s Erskine Six in the hands of women drivers has just been received by Stude- baker from Cape Town, South Africa, where two. Cape Town women, Mrs. Doris Hume and Mrs. A. M. Smythe, re- cently completed a 4376-mile trip over trying roads in an Erskine Six. The Erskine, a club sedan, won a wager of two hundred and fifty pounds (approximately $1,200) for the two drivers and new laurels for itself by making the round trip from Cape Town to Victoria Falls via Port Elizabeth. Both drivers were highly enthusiastic about the performance of the car.

Reposses Only 193 Cars BALTIMORE, Aug. 8—The Com- mercial Credit Co. and its affiliations had only 193 repossessed cars in their possession at the close of the first half this year. This statement was made by A. E. Duncan, chairman of the board, in connection with the six months’ report, which was made pub- lic at the same time.

Another Goodyear Branch SAN FRANCISCO, Aug. 6—A branch factory of the Pacific Goodrich Rubber Co. will be established here soon, ac- cording to F. E. Titus, general sales manager of the Goodrich corporation. Seat Covers for Airplane ANCOR, OHIO, Aug. 7—What is be- lieved to be the first set of seat covers ever put on an airplane was recently delivered to the International Aircraft Corp. by the Cincinnati Auto Specialty Co.

Shackelford Enters Business BIRMINGHAM, ALA., Aug. 8—W. T. Shackelford, former Oakland repre- sentative, has been made vice-president and sales manager of Sibert-Hayes Motor Co., Oakland-Pontiac dealer.

Weaver Brothers Add Space BIRMINGHAM, ALA., Aug. 4— Weaver Brothers, Durant dealer, has arranged to take additional space.

Borg Warner Net Profits Borg Warner Corp. reports net profit for the six months ended June 30 as $2,304,300, equivalent to. $5.32 a share on common stock.

Takes on Elmira Chevrolet ELMIRA, N. Y.; Aug. 6 — Evans- Dunton Chevrolet, Inc., has taken over the Chevrolet business of Bolton Motor Co., Inc.

Cooper Irvin Name Changed The name of the Cooper Irvin Motor Co. has been changed to Walter Irv Inc.

GR) Ville Meeti) the us more

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in, —_— elena eaai ad August 9, 1928 Cadillac Sedan for Sir Vallery Motor Company Presents Car to Knights-Templar - Head DETROIT, July 31—One of the strik- ing incidents of the thirty-seventh tri- ennial conclave of the Knights Templar of America recently held in Detroit, - was the gift at the organization’s open- ing banquet of a Cadillac-Fleetwood sedan to the Most Eminent Grand Mas- ter George W. Vallery, of Denver. The ear had been presented to the conclave committee by the Cadillac Motor Car Co. for presentation to Sir Vallery and was in constant use by him during the six-day convention. The presentation was made by Jeffer- son B. Webb, vice-chairman of the con- clave advisory board, who also read a letter from Lawrence P. Fisher, presi- dent of the Cadillac Motor Car Co., ad- dressed to the Grand Encampment Knights Templar of the United States of America. At the close of the convention and following the appointment of his suc- cessor, Sir Vallery visited the offices of the Cadillac company, where he met Fred J. Fisher, vice-president of Gen- eral Motors; Lawrence P. Fisher, presi- dent of the Cadillac company; Lynn McNaughton, Cadillac vice-president, and H. M. Stephens, general sales man- ager. Accompanying Sir Vallery were Charles A. H. Thom, general chairman advisory board 37th triennial conclave; Charles B. Van Dusen, chairman of finance committee, member of advisory board, and captain-general Detroit Commandery, No. 1, K. T., and Jeffer- son B. Webb, vice-chairman of the ad- visory board. Experiment With Deliveries SAN FRANCISCO, Aug. 7—Experi- ments with motor truck deliveries, with the idea of improving traffic conditions, are being conducted by the San Fran- cisco police department, under direction of Captain Charles Goff, head of the traffic squad, aided by J. J. Davis, gen- eral manager of the local branch of General Motors Truck Corp. Coast Loco. Changes Hands SAN FRANCISCO, Aug. 7—Locomo- bile wholesale and retail distribution and sales in northern California and Nevada have passed to the newly- formed Locomobile Pacific Co. Joseph Klein IS general manager and Erwin Klein, assistant general manager. Greenville Dealers Meet GREENVILLE, S. C., Aug. 7—Green- ville automobile dealers at a recent pe discussed plans for adjusting © used car problem to bring about a More equitable basis of prices allowed 17 man and Jack Kirby. Endurance Run CHAINED to an Auburn 115 Speedster, Dick (Speed). Whitney is making a 7000 mile trip along the Pacific coast from Seattle, Wash., to Mexican territory as an escort for the night flying airplane piloted by Don Temple- The car will be stopped (not the motor) only for refueling and is running in advance of the plane in its schedule by the dealers in trades. A plan sub- mitted by Herbert Simon, veteran auto- mobile dealer of this city, was approved and will be placed in operation at once. All but three of the dealers were represented at the meeting. Chrysler Statement (Continued from opposite page) manufacturing and purchasing econ- omies. It also provides immediately increased facilities needed to care for the rapidly expanding Chrysler bus- iness. “Nowhere, possibly, save in the auto- mobile manufacturing industry have the benefits of large-scale operations been so fully realized, or so promptly passed along to the public through better values offered. Only the largest of units can at this stage of the develop- ment of the automobile industry, operate with the efficiency and economy re- quired to fully develop the opportuni- ties presented by the remarkable growth of the market, domestic and foreign, for automobiles. “Chrysler Corp. intends to use every effort to conserve the world-wide good- will of Dodge Brothers. In fostering ever higher quality and lower costs to the car-buyer and in promoting pleas- ant relations with dealers it expects to sustain and steadily stimulate the earn- ing power of the splendid, established enterprise. “The Dodge Bros. factory organiza- tion have earned the reputation for pro- ducing automobiles of highest quality and workmanship. This splendid fac- tory organization will continue to pro- duce Dodge cars of the _ traditional Dodge value.” Franklin Service Managers Meet “Most Successful Convention” Held at Plant; Baker Speaks SYRACUSE, N. Y., Aug. 6—Nearly 200 service managers and their aides attended the Franklin service men’s convention held here recently at the Franklin plant. J. J. Leyerle, factory service manager, was in charge of the convention which was declared the most successful in the history of the com- pany. : , Three topics being discussed at each afternoon session. One night session was held at the Drumlins Country Club, a session of the open forum type fol- lowing the serving of a dinner. At this session many interesting topics were brought out concerning the new Franklin Airman Limited which was recently introduced. Cannon Ball Baker, who recently established a new transcontinental round trip record in a Franklin Air- man, from Los Angeles to New York City and return, addressed the service men and gave a complete outline of the unusual performance of the Franklin in its record-breaking trip two ways across the country. Take Franklin Line SAN FRANCISCO, Aug. 8—Distri- bution of Franklin for northern Cali- fornia and Nevada passed, late in July, to the newly-formed Franklin Pacific Motor Co., with Charles A. Penfield as president and general manager.

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Motor Age John Cleary Says— Total production and sales of motor vehicles for the first six months of 1928 were consider- ably ahead of last year’s figures for the same period. General Motors’ net earnings for the first half were $32,017,- 767 over the corresponding period of the corporation’s ban- ner twelve-month, 1927. The Chrysler Corp. has taken over Dodge Brothers and there- by becomes the second largest publicly-owned company in the industry. Model A Fords are becoming numerous on the highways, the company now building about 3800 cars a day. Durant has made a dramatic re-entry into the picture with a production in excess of 69,000 cars during the first six months, a gain of 49.9 per cent. Hupmobile quadrupled its earn- ings; before the first six months were ended Graham-Paige had exceeded the business of the en- tire previous year; Hudson- Essex, Packard, Auburn, Stude- baker, Nash, Willys-Overland and the others, with few excep- tions, report amazing sales and profits. A flood of new models has kept buying interest at a high pitch. C. A. Vane, general manager of the National Automobile Deal- ers Association, writes in the August number of Automobile Trade Journal that there are more_ successful automobile dealers today than ever before in the history of the business. Parts, accessory and equipment business have kept pace with the vehicle end of the industry. And all this is happening in a presidential year. What has become of the talk of the presidential year bugaboo? There is certainly no lack of in- terest in the presidential cam- paigns and the election that will end them. If anything, the general interest in the coming election is more widespread than for many years. The personal- ities of the candidates and the points of discussion involved provide topics of conversation for Mr. Big Business and Mr. Common People and their wives and families. And no one can say that those topics are not be- ing threshed out everywhere at every Opportunity. Why, then, has business con- tinued to prosper, instead of going into a slump, as it has done in so many election years heretofore?’ The answer is that, in those previous election years, busi- ness sloughed off because busi- ness men anticipated that it would—and acted accordingly. The belief in a slump amounted to a superstition. It was taken for granted. This year the automotive in- dustry took nothing for granted. It defied the presidential year superstition and went out after the highest marks it could reach in production, sales and profits. The age of precedent has passed. This is the age of change, and the automotive industry is its prophet. eA

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August 9, @©PUnderwood & Underwood OL AALS tate ALLA LAI ecamenanai i 1928 Speed Knights of IV ater, Lani and 417 The water knight at the left is A. H. Packer, formerly of Moror-AGeE and now writing about the Reo for the Buchen Company. He is a brother of our own Clarence Edward. The cup is the $1,000 Lipton trophy, which he won with his “Flying Cloud” in the annual regatta of the Western Division of the American Canoe Association. The smile is the smile of Clarence but the cup is the cup of Herb In the group below are: Fred J. Fisher, vice-president General Motors; Sir George W. Vallery, retiring Most Eminent Grand Commander of the Knights Templar, to whom a Cadillac Fleetwood sedan was presented; Exalted Cadillac Grand Sales Knight H. M. Stephens; Lawrence P. Fisher and Lynn McNaughton, Cadillac president and vice- president To the left is shown the presentation of a section of a cylinder from a Franklin air-cooled engine to Land Knight Cannon- ball Baker after he had established a new transcontinental round trip record in a Franklin Airman. > ‘ NW eed LS a OY ANY (77 \ Sk In one, two, three order above are pictured W. L. Velie, sitting in one of his early products, a Velie carriage built over 23 years ago; his son, W. L. Velie, Jr., standing by one of the latest Velie creations in automobiles, a Velie 6-77 Royal sedan; and a Velie Monocoupe, product of Mono Aircraft, Inc., a company founded by Mr. Velie for the manufacture of a small plane for the private flycr 19 ge

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Koreman Where Every Mechanic is His Own Boss and the Flat ‘Rate System is the Incentive By H. Bethea T first thought it would seem that to deprive a Right: Showroom service shop of its foreman would be equiva- of the Hammond lent to relieving a chicken of its head. In Motor Co. The other words, the common expectation would be an aimless flopping about with the future holding nothing in store but a luck- less demise. Not so, however, as proved by the experience of the Hammond Motor Co. of Birmingham, Durant dis- tributor for the northern part of Alabama. Listen to what C. Kirby Hammond, vice-president of the com- pany, has to say: “Our shop, which has been operating for several months now without a foreman, is our greatest asset in selling customers and keeping them sold on Chrysler cars. We reasoned that our men would take more interest in their Without Age Pn Ml SE ee firm now handles the Durant line Left: Exterior view of the Hammond Motor Co. quarters. The second floor is devoted to the service shop that operates without a boss work and more pride in having it come up to specifica- have shown us as a token of their appreciation of our tions if they were put on their honor. So we did away confidence in them.” . , with the foreman, and the results since then have Jjusti- Of course it would not have been possible for the fied our reasoning. Hammond company to remove the foreman or supe! “Not the least of our satisfaction comes from the fact visor and continue a system of salaries for the em- that for the first time in three years our shop, under ployees in their mechanical departments, because there the no-foreman plan, has shown a profit. We are natur- «re too many in every walk of life who are guilty of the ally proud of the loyalty and good faith our employees nezative sin of procrastination when the other fellow C oS’

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August 9, is footing the bills. So the Hammond Motor Co. told the mechanics that the amount of money that they made Was entirely up to them, set down the rules of the game and the rate at which every man would be paid, and left them to work out their own salvation. The result was a net gain for the individual workers and a balance on the profit side of the ledger for the Hammond Motor Co. This is the history of the plan: For the past three or four years the Hammond Motor Co. has been handling cars in parts of northern Ala- bama, and doing splendidly in the selling end of the business. But its shop had always been a liability. The firm had never been able to make it show a profit, Part of the foremanless shop of the Hammond Motor Co., of Birmingham, Ala. although it had been assured by experts on every hand that the shop should. be the money-making end of the business. The company had employed one of the best of mechanics as foreman of the service shop, and he had been constantly on the job. He had kept right after his men, and had turned out good work, but somehow the work had been slow in coming out; too much time was spent on the jobs. The shop always seemed busy but the volume of work was not sufficient to justify the size of the force. Still, it looked as though fewer men could not han- dle the constant demand for service. Mr. Hammond made inquiries of other shops and found that the conditions there were similar to the ones to be found in his own organization. There was some variation of the degree of similarity but, on the whole, they were just about the same. So the management held a council of war, and decided it could not afford to have a shop that cost the concern actual money every month it was in business. On the other hand it could not stay in the business of selling cars and fail to maintain an adequate service for its customers. So the problem was put squarely up to the mechanics in the shop, and prac- tical men that they are, the mechanics, without realiz- ing that they would do it, solved the problem. In the first place the foreman’s position was done away with. Together then, the management and the shop men figured out fair flat rate prices for the various jobs in the shop. A price was placed on every single service that was given in the shop, and the amount of money a mechanic earned was judged by the amount of work (Turn to page 34, please)

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22 Peerless Keplaces| Motor Age The attractive body lines of the new 81, Peerless medium-priced six, are shown to advantage in this view of the four-door sedan. Wire wheels and fender wells are extra PRACTICALLY new engine and new’ bodies feature the announcement of its new 81 series by the Pecrless Motor Car Co. to replace the present scries 80. In general body lines, those of the Series 91 an- So nounced last fall are fairly closely followed, al- though numerous minor refinements developed since that time have been incorporated. These include a new form of radiator shell, flush type filler cap, large round wheel hubs, chrome-plated, and chrome plating for all exterior hardware, etc. Featuring the engine changes is the increased power available through an increase of 1% in. in bore, this engine now having a bore and stroke of 3% by 4%, a piston displacement of 248 cu. in., and a rating of 27.3 hp. Crankshaft dimen- sions remain unchanged, but the Lanchester tor- sion damper at the front end has been placed back of the fan pulley for better accessibility of the fan belt. The damper is also larger than formerly. New quieting contours, through the use of longer ramps, are found on the camshaft. Pistons have been changed over to the Nelson Bohnalite three-ring type, the lower ring being of the oil control Perfect Circle double oil seal type. A new form of combustion cham- ber, with higher turbulence than formerly, has been adopted, compression ratio simultaneously being in- creased to 5.06 to 1. Built into the cylinder head is the water circulation control thermostat. Other changes in the cooling sys- By A. F. Denham Eons Aik satel «Ses The term de luxe best characterizes the interiors of the new 8I models, as may be seen by this view of the front compartment tem include the removal of the water pump from the front of the cylinder block, to a place in back of the generator. This has been done to make possible the raising of the fan to a more efficient position with refer- ence to the increased height of the radiator. The fan itself is of the self-oiling type, incorporating a gear pump within the hub. Te he # ie Eri, Ae Lee 5 eis Md a de ee ee E © So se’ &

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0 wim Series 8] New Medium-Priced Six Has a Virtually New Engine, and Reveals Incorporation of a Number of Body Mm . ‘Refinements. Offered in Four Body Models In the fuel system a i side of the frame chan- Stromberg carburetor nel, the inner one being has been adopted, this | Peertoss a Models and Prices ; L-shaped to fit along the unit containing a Following are prices for the new Peerless Series 81: inside of the bottom plunger type accelerat- Body Model New Price Increase frame flange. At the ing well. It has a 11%4 Five-passenger touring .............. $1,540 $245 front. two horizontal ‘ in. vertical outlet. Of te epe Page i Hessaonwasng oo a plates are used above equal importance is the a: ta ............. 200 and below diagonal adoption of an AC fuel | Five-passenger 4-door sedan ........ 1,595 200 braces from the front pump, driven off the 4 cross-member to the camshaft, to replace the frame, used for the mo- vacuum feed system. The latest type of AC air cleaner, tor mounting. These plates have flanged extensions to having an oil-soaked, steel wool strainer is also found form a rubber bushing in the bolt hole for complete on the new 81. Manifolding is finished in vitreous’ insulation as at the rear. With the full rubber mounting, two torsional 214 in. tube type frame cross members have been added. One of these is immediately below the rear of the engine, while the second is located just back of the transmission case. The diagonal braces at the front cross-member already re- ferred to aid in stiffening the front to prevent weaving. A further strengthening of the frame is found in the adoption of a wide plate type cross-member at the rear, forming a cover over the gasoline tank. Radiator braces have also been added. Comfort and dressiness are also in evidence in the above view of the rear compartment of the four-door sedan. At right is a view of the rear of the four-door sedan res e enamel for better appearance. eC _A number of improvements are also found in the oil- Ing system. The oil pump has been placed in the bottom » of the crankease for added insurance. A purolator is . mounted on the dash. Four-point engine suspension, ; rubber-insulated, is now used. At the rear mounting the rubber is in the form of two plates, one at either

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24 PEERLESS REPLACES Clutch and transmission con- tinue unchanged except for a lengthening of the transmission brake hand-lever. On the pro- j{§. peller shaft Spicer grease type A joints are used. Rear axle ratio | is now 4.22 to 1 as against 4.44 to 1 formerly, but this decrease is partially offset by a decrease in tire diameter from 31 by 6.00 to the new 5.50 by 19 size. These tires are mounted on the new type elliptical Motor Age 80 WITH SERIES 81 GDORSE _— Pinon addition to the usual instru- ments. Adjustment is provided both for the pedals and the steering column. Accelerator 3 be au pedal is of the treadle type. An Electrolock on the dash is part of the standard equipment. A hair pad is mounted on the in- side of the dash to reduce noise transmission. Windshields are of the swing- ing, crank-controlled type. Cowl lamps and bands are standard. pw SR a See ea an ee oe Ne ra Re eee Se SRR = Ras a ~ ROM ete Pe ROA oe Left side, frontal, and right side views of the new Peerless 6-81 series engine spoke wood wheels, there being 10 spokes to the wheel, which together with the larger hub caps gives the im- pression of greatly increased sturdiness of these units. Demountable wire and disk wheels are offered as extra equipment at extra cost, fender wells being included with such equipment, and the rear of the car in this case being dressed up by the addition of a trunk rack. Internal Lockheed hydraulic brakes are now used on the 81. These are of the two-shoe type, the shoes being of single piece aluminum alloy, with eccentric pivot-pin adjustment for concentricity. The master cylinder is of the submerged type. Drum diameter is 12 in. front and rear, and brake lining has a width of 1% in., molded composition lining having been adopted. For easier steering a cam and lever variable ratio steering gear has been adopted. A new steering wheel is also used, with a hard-rubber rim over a steel ring and an aluminum spider. Minor changes in the frame, in addition to those already mentioned, include the use of integral bumper brackets and a cast flange at the bottom of the front spring horns to furnish a stop for the shackle to keep the latter from turning under, under exceptionally heavy deflections. Body lines are best shown by the accompanying photographs. It will be noted that a very wide belt molding is used, splitting into two narrow bands around the rear. The full-crowned fenders are of one-piece construction and beaded along the edge. Their longer sweep results in a shorter running board. A cheat line molding also appears along the bottom of body side panels. Top side panels are formed by extending the top covering rather than by the use of metal stampings. Interiors of cars represent de luxe finish. The instru- ment board, which is similar to that of the 91, mounts a clock, engine thermometer and dash gasoline gage in All exterior hardware .is finished in chrome plating. Headlamps are of the Tiltray type, using double filament bulbs. Four Lovejoy hydraulic shock absorbers are furnished as standard equipment in addition to vanity case, toggle grips, arm rests, curtains on rear and rear quarter windows, and door pockets on all doors of closed cars. Weight complete, ready for road, of the standard sedan is 3395 lb. Wheelbase is 116 in. Four body mod- els are offered at present, a sedan, coupe, victoria, and a phaeton. | Prices of the new Series 81 are from $200 to $245 higher than the preceding series, but part of this in- crease is offset by the additional equipment offered as standard. Such equipment now includes bumpers, rear and front, Lovejoy shock absorbers all around, auto- matic windshield wiper, tire lock, etc. De luxe equip- ment, including six wire wheels with the spare mounted, and fender wells and the trunk rack substituted for the rear tire carrier, lists at $180 additional. The same equipment with disk instead of wire wheels is listed at $135 extra. Only a Wish Bone Needed IS eighteenth-year-old flivver will do anything he wishes of a car as well as a new and higher priced machine, George M. Barber, a Manchester octo- genarian declares. The remarkable record of car and owner came to attention a few days ago when the owner and the time-honored mount figured in a slight mishap. He accidentally backed into the mudguard of another machine and on being assured that his old timer needed nothing more than a new wish bone the octogenarian promptly ordered the needed part in- stalled and went along his way afterwards. anc of ney Day wit the anc of

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45 n- as ar 0- iP ad, ‘or me ing her t0- und the ght ard old the August 9, 1928 25 When Honorable Japanese Dealers Get Logether The NC ipponese Follow the American (Custom of Greeting New Models With the Ex- ception That They Eat in Their Stocking Feet SSaehe OUR most honorable presence is requested at our garden party tomorrow. There will be story tellers, Singers, dancers, and Geisha girls. Also the new and most illustrious Oldsmobile.” That is approximately the way the Oldsmobile dealers of Japan “put over” the recent announcement of the hew Oldsmobile. Of course they took plenty of news- Paper space, decorated their showrooms, inside and cut, With Wisteria, invited the notables and prospects of their respective cities to the showroom and festivities, and tied up with a non-stop run made across ‘the-:island of Jyushu by holding a non-stop run of their own in ’ Above: Introducing the new Oldsmobile to Jap- anese dealers Left: When banquet time comes around. the Nipponese gentlemen take off their shoes and pitch in. Geisha girls take care of the serv- ing and the entertaining their showrooms with a guessing contest. All of which tends to show that the U.S. has not a monopoly on live wire auto- mobile dealers. Three weeks before the announcement date the Oldsmobile dealers held a meeting with officials of General Motors Japan Ltd., at Osaka. This session would have tickled the most go-gettingest, high pressure sales manager in Detroit or points east or west. After a 10-minute welcome, the Nipponese Oldsmobile dealers were regaled with pep talks on objectives and plans for 1928; mechanical details, parts handling: financing, advertising and sales promotion. They were shown the new Oldsmobile and informed that this car would “knock ’em for a goal,” or its Japanese equiva-~ (Turn to page 28, please)

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26 The new Marmon instrument panel, lighted in- directly by two bulbs. The 78 is with clock and the 68 without ORE power and speed in the new Series 68 and refinements in beauty, appointments and riding comfort in both the 68 and 78 lines characterize the midsummer offerings of the Marmon Motor Car Co.. - Motor Age armon Increases Series 68 Has Larger Bore and Piston Displacement; Combustion Chambers Changed in Shape to Increase Turbulence. Series 78 and 68 Feature Specially Designed Uibration - Absorbing Clutch. Prices Slightly Higher Four body styles in each series are ready for dealers at the present, with others to be added at later dates. Each series will consist at this time of a five-passenger sedan, coupe with rumble seat, victoria coupe and a roadster with rumble seat. Prices are slightly higher than the 68 and 78 series shown late last year. | Horizontal louvres, running nearly the full length of the hood, help to give the new cars the most attractive appearance of any Marmon automobile seen heretofore. Radiators are larger, higher and more mas- sive in appearance, and new headlamps and bumpers .give the cars a nice symmetry of line. All bright work, including radiator shell, bumpers, headlamps, cowl bead and lamps and rear traffic signal, is chromium- plated over nickel. A number of additional improvements Above in the panel at right is the new Marmon 68 two-passenger coupe with rumble seat and under it the 68 two-passenger road- ster. The former is priced at $1,465 and the latter at $1,565. Below: The new Marmon 68 five-passenger sedan, listing at ’ M2 yk Au

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or ihe Goal August 9, 1928 27 Power of New Cars M. Warren Baker have been carried out in both lines. Prominent among these are a Blossom type coincidental lock and new in- strument panel, which is so designed and lighted as to be read easily from the tonneau. Spring suspension has been refined in both models, principally by dropping the shackling two degrees and one degree on rear and front springs respectively, adding to the riding quali- por _ were one of the features of the 1928 Series 68 Wheelbases of both the new series are continued at 114 and 120 in. for the 68 and 78 respectively. Basic chassis construction of both lines, including the long springs with the ends set in rubber shock insulators rather than steel Shackles, is the same, and in the 78 a hypoid differential continues in the rear drive. Hy- draulic shock absorbers are engineered into the chassis. | Above: The Marmon Series 78 five-passenger t| sedan, which has a list price of $1,965. || In the upper panel at left is the Marmon 78 two-passenger roadster with rumble seat which is priced at $1,965, and below it the Series 78 four-passenger Victoria coupe, which, at $2,065, is the highest priced of the four body models of the Series 78 The engine of the new Series 68 is of the same straight-eight L-head design that was used in the preceding series, but the bore has been enlarged 1/16 of an inch, increasing the piston displacement by 9 3/10 cu. in. to 211.2. Bore and stroke is now 2 13/16 x 4% in., giving an S.A.E. horsepower rating of 25.3 and developing an actual horsepower of 76 at 3200 r.p.m. Shape of the combustion chambers has been changed by redesigning the head to increase the turbulence. The compression ratio of 5.25 to 1 is the same as formerly and a new spark plug is now used. The cooling. system in the 68 has been enlarged to a capacity of 5 gal. through the use of a larger radiator, and has been improved by a volute type of water pump mounted on the front of the cylinder block and driven by the fan shaft. In the 78 is used the same straight-eight overhead valve engine as was introduced last year. In both series the duplex down-draft manifold is continued, but its efficiency has been increased by insulating the carbu- retor from the manifold to prevent vaporization in the carburetor of some of the highly volatile gasolines to be found on the market today. A specially designed vibration-absorbing clutch, planned by Marmon engineers and manufactured by the Rockford Drilling Machine Co., constitutes one of the principal mechanical changes in the two series. An insulator of high grade rubber is inserted between the driving hub and the plate to eliminate gear chatter and damp out vibrations in the drive line. Higher grade bronze-backed, babbitt-lined crankshaft

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28 MARMON INCREASES Motor Age POWER OF NEW CARS CQO © . ant Above: The Marmon 78 two-passenger = €fg coupe which comes with rumble seat, ep Sam at $1,965 . a 4 7 bearings are used in the 68 to insure longer life, and larger bearing studs are fitted as an additional safety factor. Timken bearings are used in the differ- ential instead of ball bearings in the 78, and a new type of oil Above: The Series 68 four-passenger victoria, listing at $1,520 Left: A frontal view of the 78 five- passenger sedan, showing the new horizontal louvres, new headlamps and bumpers and the “M” ornaments on the tie rod beneath each lamp wheels will be painted and striped in harmony. The new two-passenger 78 coupe retainer is incorporated in the timing gear cover of the 78. Rear axle ratio of the roadster Model models in both lines has been lowered to 4.45 to 1. The ratio on all other models is continued at 4.9 to 1 as in the preceding series. Five-passenger sedan Marmon 68 and 78 New Prices oe $1,465 $1,965 Coupe with rumble seati.... 1,465 1,965 Victoria coupe ........ Roadster with rumble seat.. 1,565 1,965 reies 1520 2,065 follows closely the lines of the se- -dan. Moldings of somewhat un- usual design and low rear quarter construction combine to give the new coupe a low appearance in line with the new hood and bumpers. The new instrument panels are similar on both cars but on the 78 Series68 Series 78 In addition to the new hood louvres, larger radiator, more massive hood and new headlights, a number of addi- tional exterior refinements are to be noted. Chromium- plated piano hinges are now used on the hood in the place of the double-concealed hinge used previously. The new hinge extends beyond the rear of the hood and overlaps the cowl band on which are mounted the cowl lights. : An “M” ornament has been placed on the headlamp. tie rod beneath each lamp, and the Marmon lightning’. flash, which was on the radiator of only the 78 last year, this year has been added to the 68. New bumpers are used on both lines, and are fitted with a large oval section on the front on which is mounted a decorative plate with the lightning flash design. The bumpers are larger and are mounted lower to the ground. Headlamps on the 68 are larger and the mounting has been changed to give an unobstructed view of the radia- tor with its lightning flash ornament. The Marmon monogram on the radiator is gold-plated in both the new series. The front license plate is mounted on upright bumper brackets instead of on a cross bar be- tween the headlamps. Three groups of extra equipment are provided on order, including wire wheels, mounting in fender wells, or fender well mounting for wood wheels or rims. Bumpers, shock absorbers and spare tires are factory equipment but are billed at an extra charge. Body designs, except in the 78 coupe, follow closely those of the two preceding series but interiors have been refined to carry out harmony between the hard- ware design and upholstery pattern. The Marmon jewel colors, with which the previous series were finished, will be retained in a variety of combinations. Wood panel an electric clock has been added. Other instruments are a 90-mile speedometer, ammeter, engine heat indicator and oil gage. All dials are mounted in a row in an etched silver panel and are lighted indirectly by two bulbs. The ignition switch, carburetor control and in- strument light switch are included in the group. A layer of celotex insulating material, with a high thermal resistance, is placed in the dashboard to pre- vent engine heat from penetrating into the body of the car. This is expected to remove much of the dis- comfort of hot weather driving. Where spare tires or wire wheels are mounted for- ward in fender wells, the front tire carriers in both lines have been redesigned and provided with a theft- proof flush type lock. Additional braces have been placed under the fenders to provide a rigid mounting. Factory equipment includes Lovejoy shock absorbers, front double-bar bumper, rear double-bar bumperettes, spare rim, vacuum type windshield wiper, side curtains on open cars and door locks and tonneau lights on closed cars. The same de luxe equipment is available on the 78 models as before. When Honorable Japanese Dealers Get Together (Continued from page 25) lent, as it had been doing in the U. S. Then came dinner. The dealers gave a sigh of relief, removed their respective shoes, squatted on cushions in Osaka’s best restaurant, and enjoyed grilled Lake Biwa salmon and Geisha attendants. The menu card made no mention of saka. General Motors Japan Ltd. reports that the dealers followed out the announcement program to the letter. And did business. AMER AA Py NCR AO cen Minne POA A AMARONE a a ap .

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August 9, 1928 > , ‘ » . . * ca . * ; ee ¢ f ad s , it. a” } , mee % . > ee 4 ” + ( ¥s../¢ ~~ Cig? « f : ¢ ee: gg “na : Pd ~ aw 3 it F $4 #3 onnehnge > Saws } P \. x eae ' wee % 7 % ™, 2 4 ee ‘ “aig >, i é Pore a ; » ~ . ° af :

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Mw Meg F.MsKINSTRY MOTOR Co temas GENERAL AUTO REDAIRING. IP an: nin. moni The quarters of the E. F. Me- Kinstry Motor Co. in Topeka, Kan. OOKING backward over years of business experience one is often able to see adjustments that have brought about greater efficiency and perhaps on the other hand failures to adjust certain conditions and circumstances that have caused probable losses. Per- haps one of the most noticeable of such failures on the part of garage and repair shop owners is that of ad- justing themselves to good office efficiency. To the work-a-day mechanic and the casual observer, “office efficiency” in a repair shop might appear to be rather a high-sounding, far-fetched phrase, one that perhaps could scarcely be proved worth while. Yet one knows that good business of whatever nature is based on system, the methods employed tending very largely to determine the success or the failure of that business. In such a retrospective view the writer recalls that his most successful business year was one when he adopted system and order into his undertakings, and he also believes that through such experiences he is able to say that “office efficiency” is one of the most impor- tant factors in the upbuilding and success of the auto- mobile repair business. Having been what is considered a first-class mechanic for a good many years, and always having an average amount of work on hand, it seemed strange that the writer did not get ahead financially, that is to say, while there seemed always enough for the income and outgo, there was never any material or noticeable profit from the long hours of hard work. One evening while checking over the year’s busi- ness with the wife and discussing plans for the future, it was decided that what was needed was probably a closer check on the little things, and more attention to the office end of the shop. It was decided to try this out and the wife very willingly agreed to give a cer- tain part of her time each day to this part of the busi- ness. Up to this time little attention had been given to system of any kind, except to keep track of the parts used and to get the work out in good time and in as good shape as possible. The newly appointed office manager was accordingly given full charge of the bookkeeping and systematizing of the office work, thus leaving the owner of the shop free to work as a mechanic when necessary and to direct the work at all times. Heretofore it had been necessary many times during the course of the day to crawl from the pit, in the midst of a very important job, to answer the telephone, in all probability to find it was the “wrong number” or some other such trivial matter. The first thing for consideration was to have the office presentable and attractive and to have the necessary equipment to carry out this end of the work. Showcases and windows were cleaned and retrimmed at regular intervals; comfortable chairs were provided Is the Ethiciency Screw Loose in Your Businessr cA ‘RK epair Shop ‘Propri- etor Relates How He Worked Himself Out of an Even Break to a Sat- — isfactory “Profit By E. F. McKinstry (Proprietor, E. F. McKinstry Motor Co., General Auto Repairing, Topeka, Kan.) for those who might have to wait a few minutes for their car; flowers were brought from the garden every morning for the office manager’s desk, and aside from the splendid system of bookkeeping which was estab- lished, a general air of wide-awake activity and good business seemed te pervade the atmosphere. The system mentioned included a check on every part bought and used, listing a cost price and selling price, or dealers’ and customers’ price, thus enabling one to tell at a glance what his profits on parts amounted to in a given time. In this same way, gas and oil and grease were figured separately, labor and machine work as another item, and supplies and accessories as another. Expense account explained just what the overhead amounted to, and all in all the year proved to be the most profitable financially we had ever experienced. Now it is of course too much to assume that all gar- age and repair shop owners have good wives who are willing to and have the time to devote to business de- tails; and indeed it may be presuming too much to sup- pose that every garage and repair shop owner has & Motor Age Al abies wif Wol per dur free Seas bus to x of | and tial, the

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August 9, 1928 31 or ry m b- od rt ce, ; “One evening while checking over the year’s business with to wife at all—but there is undoubtedly some one who the wife and discussing plans for the future, it was decided to Would be grateful and glad for the opportunity and ex- that what was needed was probably a closer check on the nd aang to serve in this way. Especially is this true i a. — mere —e “ yong office - of —_ rk uring the summer months when the young folks are a Se ee ne ee Se eee er. free from school duties, and it is of voto prom such FE Ee ee A ad season that the garage and repair shop owner is the the busiest and needs most this help. One would not need _ be carried in the way of accessories or supplies, and this ’ to put in the whole day at this work, unless the volume might offer an inducement to an outsider to take care - of business demanded. Certain hours to take care of of the office work and find an added interest in being a me Keep up-to-date the office work however seem essen- given the opportunity to sell whatever line one may de- lal, Since the system and order maintained solve half secure, dividing the profits. The office manager men- up- 2 problem. tioned herein took on a line of sun shades made by a g a here igs always some profitable side line that might reliable concern and offering a good margin of profit

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32 IS THE EFFICIENCY for the handling. This was in the days when the sun shade was entirely new, and a ready market was found for them once the opportunity came to present the arti- cle and offer it for sale. There are likewise numerous and varied lines that all offer reasonable profit for the handling. Agencies for some certain make of springs or shock absorbers, certain piston rings and oils, spark plugs and such things, all offer added business and more avenues for income and profit. Without presuming to sermonize, the closing para- | graphs of this article may be summed up in a few mat- ters of helpful interest, that have been learned through 20 odd years of experience in this line of business. As one gets established the question comes up in most places for decision as to whether or not one needs to be connected with the local or some other organiza- tion tending to protect the interest of dealers, garage and automobile repair men. Needless to say it is bene- ficial to affiliate one’s self in a business way with such local association as may be approved in the community. Therein are found helps in the solution of whatever local problems may arise from time to time. Such as- sociation also affords opportunity for friendly coopera- tion in the upbuilding of community interests as well as avenues for the exchange of helpful ideas and meth- ods. Above all honesty and whole-hearted adherence to the Golden Rule mean much in any business and are especially well worth while in the automobile repair shop. Don’t ever give a customer the slightest chance to doubt your word, take pains to do unto him as you would “choose” to be done by, and you will find that he will come to trust you and look to you for advice in matters pertaining to his car, and he will also seek your advice when he comes to make an exchange or is ready to purchase a new car. Give him your honest opinion and then leave him free to make his own de- cisions. Such practice will do more to build up the Motor Age SCREW LOOSE IN YOUR BUSINESS CLOo — automobile business in general, the repair business jin- cluded, than all of the “high-powered salesmanship and service” stunts one can pull. Honesty, perseverance and system will build up and maintain any legitimate business anywhere! Indeed such qualities are the very foundation stones upon which all good business is based. The repair business is no different to other businesses. One is simply selling his service and experience and has a perfect right to expect just returns. Adherence to such principles as outlined, will enable the shop or garage man to realize that the only “come- back” he can have is the “comeback for more of the same kind of good service.” If you have not had the experience and don’t always know what is wrong with a car, or what causes certain troubles, and how to remedy them, don’t pretend that you do; be honest with yourself and your customer. Old, seasoned and thor- oughly experienced mechanics often run into things that have to be worked out. Probably no two troubles will be caused from the same thing or have the same effect, so if you can’t locate the trouble right away, don’t run a bluff! Be honest and work it out. Your customer will have just as much confidence in and re- spect for you the next time. On the other hand if you do see quickly what the trouble is, don’t run your bluff here either, don’t make your customer believe that it is some big something, that will probably cause a lot of work and take some time to repair. In other words, don’t make a great “to-do” about nothing, just because your customer doesn’t happen to be a mechanic, or know what is wrong. So, if things in your repair shop are not coming up to your expectations, see if there is a screw loose some- where, and adjust conditions accordingly, then note the results. The writer ventures to say that you'll be surprised. When One Headlight Bulb Burns Out and is Not Replaced, the Other’s Life is Shortened By W. N. Kennon National Lamp Works of General Electric Company OW many motorists in the United States have only one eye to see with? With the use of both of our eyes, our headlamps, we lower the hazards of automobile driving to a minimum, vet while driving a car at night, there are many of us who only have one eye to see with. Last night, while I was driving out on a well traveled but unlighted coun- try road, I checked all the automobiles that passed by. I found that 17 automobiles out of the first 500 that passed by lacked a light in at least one of the three places where lighting is essential on a machine. Seven- teen good chances for me to smash up! Perhaps the drivers didn’t know that one of their lights was not burning. Maybe they did, and were just taking a chance. - But every automobile they approached brought just one more possibility of shortening their lives. In the days when the wise men sat around and thought up proverbs, one of them decided that a “stitch in time saves nine.” Perhaps he wasn’t referring to automotive headlighting, but we can readily apply his meaning to that field. Motorists are sometimes an- noyed by having the bulbs in both headlamps burn out within a few days of each other, the second bulb fail- ing before the first has been replaced. They do not realize that their own negligence in replacing the first bulb probably caused the second to fail. Looking at this from an engineering viewpoint, the cause of the second bulb blowing out is easily understood. When one of your headlights fail, an additional amount of electrical energy is sent to the remaining headlight. Engineers of the National Lamp Works found, after a series of tests on over 50 cars of a dozen popular makes, that an average increase in voltage of 7.5 per cent was placed on the remaining headlight when the first burned out. To carry an extra supply of auto lamps is often as necessary aS a spare tire. It may save the cost of a court fine. It will enable the motorist to do his part In decreasing the number of accidents that occur after the sun goes down. And it is further economical to immediately replace that one burned-out headlight 1m place of the two that will be required.

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\v ut 1- ot at he en of nt. a es, ont rst f a jn ter August 9, 1928 Oldsmobile -4dds De Luxe boay Models et “Price A) fe or t he Line Ran 14 é y os $1,235 a se summer changes con- \‘ ® ee sist mainly in the ad- dition of a de luxe line of body models, equipped with fender wheels and six wire wheels. Improved interior finish and new color combin- ations are a further feature. Tires and tubes for the spare wheels are also included, the spares being held by chrom- ium-plated bar holders which incorporate a lock. eens tii | In the landau, four-door The Oldsmobile de luxe roadster, which lists at $1,195 sedan and sport coupe, such parts as fenders, step housing, hood sill, front dust sedan, $1,235. These prices are slightly higher than shield, rear cross member skirt, and headlamp tie rod those for the corresponding standard models, but in are finished in colors to harmonize with body finish. addition to the equipment and refinements already out- With the removal of the tire carrier from the rear’ lined, the de luxe models have Ducoed fenders, splash a trunk rack has been substituted. It is of the folding aprons, tie rod and gasoline tank cover. On this page type. three of the de luxe models are illustrated. Headlamps on these models are also chrome-plated now. Spring covers encase all four springs. Two-tone : upholstery is used in closed models of the de luxe line. gaa iy On the landau sedan a burled walnut garnish : : : molding surrounds the instrument panel. Prices for the de luxe line follow: Road- ster, $1,145; phaeton, $1,145; four-door sedan, $1,175; sport coupe, $1,145; landau — mid- _ a ee Noe Two new Oldsmobile de luxe models. Above is the phaeton, priced at $1,145, and at left the four-door sedan, at

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o4 A SHOP WITHOUT A Motor Age FOREMAN ~ (Continued from page 21)- —" he did. He could take just as long on a job as he wanted to, but when it was completed it was worth so much and no more. The rates for the work were figured out according to the average salary of the automobile mechanic and the length of time that certain jobs would take. For instance the grinding of the valves in a six- cylinder Durant takes so much time, a mechanic makes so much per week, a week has in it so many working hours, the grinding of a set of valves is worth so much. The mechanics were assured that there would be no one to watch them, that they could loaf as much as they liked without being molested. The only thing in the shop in the way of shop super- vision is the quick service foreman. He works in the quick-service shop at the back of the building and goes upstairs to the main shop every day to help distribute the work, and later in the day he makes several trips of inspection to see that the jobs that are going out have been done with the thoroughness that is a first requirement in the shop of the Hammond Motor Co. He is the man who makes sure that the quality of the work is all that it should be and keeps a record of the work done by each mechanic. He knows just what each man had to do and just what he did, and how long it took him to do it. Aside from that he is not account- able for their activities. It must be emphasized that the quick-service fore- man acts merely as a distributor of the jobs and as inspector of completed work, and that he has no direct authority over the men in the matter of firing. He does not, therefore, embody the factor of punishment, which is the big stick wielded by the average foreman. This being so, the guardianship of profitable operation is completely in the hands of each individual employee. The plan has worked like a charm. In fact it has accomplished things that the company had not hoped for from it. The management did not expect that it would clear out the men who were slow workers and who were in the habit of loafing on the job, but it did. The slow workers found that they were not making as much as they had on a salary basis, while others were making nearly twice as much. Naturally the plan did not make a hit with them and as soon as they could find work elsewhere they went to it. The management did not suppose that it would make for fewer disagreements and a more peaceable working day every day, but it did. The mechanics are so busy they have no time even to argue tool ownership. The management did hope that the plan would speed up the work, and it did. Today a smaller force of men is turning out a greater volume of business and main- taining a better standard of excellence than ever before. The management did hope that it would do away with the necessity for employing a foreman, and it has. When the shop was on a salary basis the management could no more have thought of giving the men in the shop their work to do and leaving them to do it without having a capable, double-fisted, double-jointed foreman in the shop to watch them and see that they did do it, than they could fly to the moon. But since the firm left it up to the men to do the best they could for themselves and their families, or not, just as they pleased, it has found that it needs no foreman. The man who is working for himself is usually the happiest and busiest man. Then, too, every man likes to be trusted. Contest Results in Sale of Car Every Hour During May and June CAR an Hour During May and June. They Must Be Good!” This banner on the sales building of Overland- Knight, Inc., in Buffalo, tells in letters of gold the successful result of its recent $5,000 price retail sell- ing contest. The company sells Willys-Overlands and Whippets in the Buffalo territory. The drive began May 1 and closed with the end of June. In that period the company sold and deliv- ered a new car every two hours of each working day. The sale of used cars, incidentally disposed of, brought the record up to a car an hour. The drive was primarily to sell new cars. The company wanted to find out what its force could do in a given period if keyed up to real selling enthusiasm. It found out. But listen, “you ain’t heard nothin’ yet,” as Al — volson would say. This remarkable achievement was accomplished un- der adverse selling conditions. The cars disposed of were sold under water. Under water is right. They were sold in damp, dampening, and—the salesmen frequently thought — damnable weather. It rained in Buffalo some time during the 24 hours on 22 days during the time the drive was on. Some days it rained all day. On several of the re- maining days there were traces of rain. Other days were cold and dark and dreary. To create a spirit of enthusiasm the company offered bonuses in addition to the regular sales commissions. The bonuses served to get the salesmen into the trenches. There, they were properly primed for their dash into No-Man’s Land. A bonus of $5 was offered for each Whippet sold and bonuses, ranging from $10 to $20, for each Willys-Knight disposed of. It was stipulated that the salesmen must sell 150 Whippets and 75 Willys-Knights, else no bonuses would be paid. They did better than they were asked to do. They sold 158 Whippets and 58 Willys-Knights. The selling enthusiasm, aroused by the bonus offer, was fanned to white heat by the company’s executives. By precept and example they stimulated the men to splendid earnestness. Staff meetings were held every morning. The latest and most approved principles of expert salesmanship were drilled repeatedly into the salesman. “Not that you don’t know these things,” the driller would say, “but lest ye forget.” The drive was discussed as a whole. The individual problems otf the salesmen were considered. Salesmen were switched from prospect to prospect. Each possible sale was diag- nosed and the remedies it seemed most to need pre- scribed. The salesmen, who were doing well, were adroitly encouraged; those who seemed to lag were told they were holding the others back. Those going stronger were encouraged to help their comrades not doing so well. Each of the company’s executives in turn was used, at times, in close-ups. Cars were sold under circumstances where attempts to sell ordinarily would not have been made. At the request of the sales force the campaign was continued through July, with the result that in July up to date (July 25) the company sold 53 Whippets and 39 Willys-Knights. |’ this pret full you con: Abo the tiv ings use buil and ered wart the that less Weg ing pene as] WOl prac the } pro The With that thing parts ing ] not must If t} prett throx great

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- August 9, 1928 35 Build m Haste and mo = & Repent a Leisure Many Cases Bear Witness That Building a Garage is the Same as Getting —Married in This R espect By Tom WILDER E are enclosing herewith proposed plans for a new garage building, and would like very much for you to look this over and send us your plans for same, using the one enclosed for an idea as to what we want. Kindly send us plans as soon as possible for we plan to start construction on this eop> that for one . thing the salesroom is altogether too small for cars, parts and accessories and office, to say nothing of wait- Ing room and toilets. For another thing, the width is hot great enough to handle in this way and the aisles must be so wide that there is considerable waste space. If the lot were 10 ft. wider it could be worked out pretty well. Our plan has one bad feature. It has no drive- through, but with the wide aisle there should be no great difficulty. The showroom is large and has good within the next few weeks.—Heaston-Carter Motor Co., McPherson, Kansas. T would : display be well windows, the to consider | . - | t | | t te age this plan . acilities are pretty care- STO GE [ once PAS 752 ' CAR SHOWROOM - considerably fully before ) i CARTER MOTOR CO | ope icp | greater, and youu start | the acces- construction. 5 | | sory store is About half ; | . wonderfully the automo- ; " | well placed tive build- | ' | | 5 TORAPE WOMEN -—— in respect to ings now in =~ : = “ . the filling use were | | (arnt £- be station. built first | | | ‘ ~ Q, There is also and consid- ] : s re = plenty of ered after- | Lf mA \ service and wards, with : repair shop the result ag OE Pe ee TS space. that they | | | The greas- are more or ; ing racks, less misfits. . which should We are send- | —— be lifts of ing you a —s TIRE - some kind pencil layout PAINT] 6S vail | od 5 Hy rather than aS near as SHOP EQuviP Pa | +. > pits, have Would be at oy a been placed arm to Seo ‘ outside, but “ : om aed. Unless you wish to feature washing, it would be an im provement, in our estimation, en — Th : to move the washracks back next to the paint booth, giving the front position to ne trouble tire service. They were given this position because of your sketch double stall With this is with doors to let the cars in if you prefer them inside. They could be ar- ranged as shown in the summer but during cold weather when there would be less business, one could be moved inside and installed upon one of the washstands. We have been obliged to guess at the depth of your lot but think from the measurements given different departments on your sketch that it is not far out of the way. Also there is no information as to the sur- roundings, so we have not indicated windows. Sky- lights also will be needed in a building this size.

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Motor Age Useful Shop Equipment New Airbrush HE Paasche-Lo-Hi pressure feed airbrush is a new development of the Paasche Airbrush Co., 1909-1923 Diversey Parkway, Chicago, Ill. Prob- ably the most interesting feature is the fact this brush will either double air painting capacity or cut air compressor investment in two, as it operates on a lower pressure with less volume than any brush previously introduced. This brush will work on an air pressure from 6 lb. up, depending entirely on the speed required and the nature of the material used. Prices vary from $30.65 to $36.50, depending on the type of cup and type of air cap required. Further details may be had by writing directly to the factory. Roughing Reamer NEW kind of valve seat roughing reamer has been developed by the Foster-Johnson Reamer Co. of Elkhart, Indiana. The F-J roughing reamer shown herewith takes hold quickly, get- ting under and removing the hard worn surface of the glazed seats which are so destructive to regular cutting edges of the finishing reamers. Due to the construction of the blade, these ream- ers can be reground time and again without destroying the roughing ac- tion. Also the blades can be renewed at small cost. The F-J 45 deg. roughers and finishers are made in six sizes, ranging from 1 11/16 in. to 2% in. in diameter. The 15 deg. trimmers and 70 deg. trimmers are made in five sizes ranging from 1 11/16 in. to 2% in. Standard pilots are furnished which fit all reamers. Battery Demonstrator HE Blitz Electric Co., Inc., 4344 Wentworth Ave., Chicago, IIl., is marketing a device known as the Blitz Battery Demonstrator. This company claims its Battery Demonstrator when connected to a battery will demon- strate the action and condition of a battery when in operation in an auto- mobile or radio set, showing the con- dition of each individual cell in the simplest and most convincing manner. The demonstrator contains three lamps of which the comparative brilliancy of the lights will indicate the condition of each cell on open circuit or starter load in a manner that any one can un- derstand. The test is accomplished with a control knob for switching to open circuit or load. A single meter with a cell selecting control knob gives the comparative voltage drop on each cell of the device. Electric Drills HE new improved National Silex universal electric drills are de- signed to combine reliable service with low first cost. It is said that this is the only electric drill with a full year’s guarantee. The Bull Dog electric drill, illustrated here, now sells for $48, the former price having been $72. This is equipped with an improved plunger switch, two removable rubber-covered handles, Kant-Break attachment plug and features the Stay-Kool Kant-Stall motor. While this is of standard heavy- duty design, it is of relatively light weight construction. Complete details f of the entire line may be had by writ- ing to the National Electric Products Co., 208 Center Street, New York City. Chain Hoist EING _ finished in a durable blue, the new direct differential hoist manufactured by Chisholm - Moore Hoist Corp., Cleve- land, Ohio, is called “Blue Boy.” #This finish, together with the use of a copper- plated Inswell chain, gives this hoist a particularly attrac- t.i ve appearance. and in harmony with the appearance is the efficiency of this unit. Features of construction in- clude extra heavy load sheaves, malle- able iron yokes and «~~ drop-forged hook. putea die the ne\ des of sta an sta ur ent sta: wh ton or aut and vac era’ mot fold by auti con’ the The Ric] St. no equ: mer the the bot}

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rColc( % eS $ ; ° 7 . . ; > ’ $ : ' ? ; , j 5 | | ) i . selected and contains only such num- bers as are most popular. The stock is carried on a convenient rack which holds the cable in a convenient and attractive manner.

Car Ventilators RESH air without draft and with complete protection from the ele- ments, even on the most stormy day, are the advantages of the Harvey glass ventilators made by the Harvey Spring & Forging Co. of Racine, Wis. These ventilators, as will be seen, mount above the window glass at such an angle that it is possible to leave the windows open a few inches regardless of weather con-

ditions. The use of these ventilators prevents any direct draft and protects car occupants from the ill effects of foul air and the danger of carbon mon- oxide gases which may leak in from faulty heaters. The installation is most simple as it is unnecessary to drill any holes. The special brackets fit under the glass molding, assuring a perma- nent installation in the shortest pos- sible time. In clear glass the price is $4.75 a pair; colored glass may be had at a slight increase over this price. Kodaloid RANSPARENT sheeting for use in side curtains of automobiles is produced by the Eastman Kodak Co. of Rochester, N. Y., under the name Kodaloid. Kodaloid is made by a con- tinuous process by means of which a sheet of material is formed on a slow- ly revolving drum of great diameter. This leaves both sides of the sheet with a very high lustre, requiring no polishing of any sort. To this process is attributed the transparency of the product and its exceptional strength and flexibility. At the present time Kodaloid is distributed by automotive jobbers throughout the United States and is supplied in convenient 25, 50 and 100 cartons so packed as to pro- tect the material until used.

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38 Motor Age READERS’ CLEARING House- Questions cAnswered By (. Edward Packer Lime Deposit May Be Overheating Cause I am having some trouble with a Chevrolet 1925 Model K. It has been heating for six months and no one seems to know where the trouble is. The cylinders have been rebored .020 oversize, all bearings adjusted, valves ground, new pins and rings installed. This was done over one year ago and it ran O.K. for six months. It has been run 5000 miles since this work was done. It can be run 30 miles an hour for 10 miles and the water will boil out. The pump is O.K. and the water circulation is all right. The timing was checked several times and was found to be O.K. The oil pump is working satisfactorily. The head was removed and the valves ground and carbon removed, but this did not help any. The carburetor and valves are adjusted correctly. The engine runs perfectly other- wise. Any information you can give me will be greatly appreciated—R. E. Brown, Box 795, Wilmington, N. C. S everything seems to be O.K. mechanically in this car we can only conclude that the radiator core has either been painted or given some heavy external coating, or else it has picked up a lime deposit. It is rather unusual for lime to form in the radiators to any great extent in a car that is only two or three years old, but it is not impossible, especially if the water in your territory has a lot of lime in it. It would probably be well worth your while to try a new radiator, or to have the radiator professionally cleaned out by a radiator man, using a light muriatic solution. Bearing Probably Leaking I have a Chrysler 58 in my garage that uses about 1 gal. of oil to 150 miles. It has new rings ir it. I have had this car standing idle and it doesn’t seem to leak at all. Do you think it might leak through the main bear- ings >—X-Ray Garage, Wayland, Mich. HERE is reason to believe that oil is getting away from your rear main bearing even though it does not show when standing idle. We would suggest that you spread newspapers under this car and run the engine at what would be equivalent to a road speed of about 25 miles an hour. Watch closely and you will probably see that oil comes from the rear main bearing. There is no doubt that the amount of leakage will go up rapidly with in- creasing speed. This rear main bear- ing should be equipped with an oil return drain pipe which has its lower end submerged in the crankcase. If it does not have this installed you can get one from any Chrysler dealer. it is installed, it merely indicates that the rear bearing is extremely loose, or else that the pipe is clogged up. Breaking in Poppet Valve Type Engines For a long time I have been puzzled as to the most satisfactory method of break- ing in the engines of new cars of the poppet valve type. Many dealers and mechanics recommend adding cylinder oil to the gasoline supply during the first 500 or 1000 miles, in order to assist in lubricating the valves and upper cylinder walls. In my opinion, this method is of no use whatever, and only re- sults in the formation of a large amount of carbon, therefore doing more harm than good, except, of course, in sleeve-valve engines. If To Help You When you have trouble you want prompt, accurate information. Long distance trouble shooting is difficult at best, but almost impossible when fullinformation is not given. When your problem is on some particular car give engine and body numbers if possible in addition to year car was made. Vital units are sometimes changed without changing the mod- el designation, and only with complete identification can you be sure of receiv- ing a correct answer. ‘Some cars have used two different makes of electrical units on one model, so on such questions give full name plate reading of the faulty unit. When describing a knock always mention how it sounds, as well as under what conditions it appears or disappears. Always sign your letter. No answer will be given otherwise. If you _ prefer that we keep your name out of the problem when it appears in MoToR AGE we shall be glad to do so. This service is freely given to all Moror AGE readers. A good many engineers agree that a small amount of fuel diluent in the crankcase lubricant will render the latter almost worth- less. If this be true, how can a mixture con- sisting of a quart of cylinder oil, say, to five gallons of gasoline, have any possible lubri- cating qualities remaining when it reaches the combustion chamber, especially after being atomized in the carburetor? Another question along this line regards the more or less recent introduction to the trade of various schemes for admitting a mixture of oils into the combustion chambers through the carburetor or intake manifold, the idea being to lubricate the upper cyl- inder walls and valves. Here again the ques- tion of very considerable dilution enters. and even though castor oil is introduced, which, it is claimed, will stand much more dilution than a mineral oil, I can hardly con- ceive that any benefit could be derived through such a method of oiling.—E. N. Layton, 6931 Hood Ave., Huntington Park, Calif. ROBABLY the most satisfactory way of breaking in a car is to jack up the rear axle and, with the transmis- sion in high gear, run the engine at a speed that would be equivalent to 18 or 20 miles an hour, until the speedom- eter shows a reading of approximately 500 miles. If time permits, there would be an advantage in running it even far- ther. As to just how far it should be run depends to. some extent on the quality of the car and the manner in which the parts are fitted up. We men- tion this for the reason that some man- ufacturers state that it is perfectly practical to operate their cars at rela- tively high road speed, immediately upon delivery. Most engineers are agreed, however, that careful breaking in is highly advantageous. With regard to the lubrication during the breaking-in period, we are of the opinion that a little oil in the gasoline is. advantageous. What you have evidently lost sight of is the fact that the gas- oline is so much more volatile than the oil that immediately upon combustion the gasoline is burned away, leaving an oil deposit to lubricate the cylinder walls and valves. In other words the lubrication is accomplished because the dilution is removed by the heat of com- bustion. You will appreciate that an entirely different condition exists in the crank- case. Here we do not have sufficient heat to remove dilution and, if dilution is present, the body of the oil is re duced and the likelihood of direct metal to metal contact developing is increased. One thing we might point out with sis | | | 1 ( | f ( ( t

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nt August 9, 1928 regard to lubricating through the gas- oline is the fact that most two-cycle engines are lubricated in this manner. In fact, we have known of such engines running for years at a time, with no other means of lubrication than the oil supplied through the fuel system. This will indicate to you the interesting pos- sibilities of these devices that are de- signed to introduce the lubricant through the intake manifold. Of course, with the four-cycle engine we do not have the intake charge pass- ing through the crankcase, and conse- quently it is necessary to maintain a separate oil supply in that part of the engine. What we say is not merely a matter of personal opinion, but repre- sents the experience of the engineering departments of most. automobile fac- tories, as they are all practically agreed on this matter of breaking in cars. We will concede, however, that the use of oil in the gasoline does tend to aggravate a carbon formation. How- ever, as valves have had a good chance to become fully set and worked in after 1000 miles or so of operation, it would be desirable to grind them at this time ina new car. Of course, when doing so it is a simple matter to remove the carbon, so we cannot see that any per- manent harm comes from this practice. In fact, we feel that the careful follow- ing of this procedure would do much to assure trouble-free operation of the car on the road. Thin Oil Makes Them Heat We are having trouble with a Series 11 Franklin car. It has run 8668 miles on the speedometer and the owner complains of over- heating. We cleaned the cooling fins around the cylinders and checked the timing and the carburetor. We also checked the valve clear- ance and gave it a little more than the clear- ance specified by the factory. We removed a heater installed over the manifold. When the car came to us one could hardly hold his hand on the upper air hood after the engine had been running 10 minutes. It seems to have plenty of snap and good average power on the hills, and will step up to between 55 and 60 miles an hour. After a run of seven or eight miles at 50 to 55 miles an hour, the upper air hood is just nicely warm and you can feel the car hood warm from the manifold heat. This car is strange to us and we do not know just how hot they run in warm weather. Can you suggest anything from what we have told you?—Northern Auto Co., Boyne City, Mich. . HERE is a possibility that the car is running on too thin an oil for this time of year, A very heavy oil is recommended. For the exact grade We would suggest that you refer to the chart of recommendations at any re- liable oi] company. There are about four outstanding things.that can make the {READERS’ car heat, and these include the use of the incorrect oil, running on retarded spark, operating with the cooling fins clogged, or with a mixture too lean or too rich. Of course, there are other things but these are the most common. Peculiar Brake Action A few days ago a Reo Wolverine coach came in our shop to have the brakes adjusted. The brakes would stop the car but when they were applied caused it to wheel sharply to the right. We adjusted each brake at the wheel as instructed in the catalog and checked each one to the same adjustment with our gage. When we tried the car we found there was no resistance to the pedal which now went to the floor boards. We found it necessary to change the pedal adjustment at the brake chamber be- fore the brake would hold. After this and without changing the adjustment at the wheel, the brakes worked satisfactorily. We do not understand why the brakes suddenly lost their pressure and would thank you for any explana- tion you can give and for any information you can give us about this braking system.—W. V. White, Joyner Motor Co., Roanoke Rapids, N. C. S this peculiar action was probably caused by some condition within the master cylinder, we are showing a cross-sectional view of this. master cylinder, which is of the compensating variety. Of course the matter of pull- ing to the right was, no doubt, caused by improper adjustment at the wheel. However, the pedal going to the floor board was probably due to some fault within the master cylinder. A little explanation of this cylinder will help you to understand what ‘might have caused this trouble. The compensator combines the func- tion of the master cylinder and supply tank and in addition it maintains auto- matically the operating fluid at a con- stant volume. It compensates. for expansion and contraction of fluid, due to temperature changes and for any loss of fluid which might result from seepage. The master cylinder is con- tained within the ‘supply tank, upon which are mounted the clutch and brake pedals. The supply tank in turn is 89 CLEARING HOUSE] —_____ sounted to the frame of.the car: {It serves to carry the supply of fluid and protects the master cylinder: submerged in the fluid from any danger of ‘taking in air, dirt or water. te UOT The valve assembly indicated ‘by F and D in the bottom of the cylinder, plays no part in the braking operatitn, and even if it were absent this’ fatt would not be known unless bleeding were attempted. It is included to make the bleeding operation simple and quick. The return spring ‘C presses the ‘cup A against the piston. The cup is not fastened to the piston and is self cen- tering. Poa One possible cause of your trouble might be that the hole B has become temporarily clogged. This would pre- vent the system from filling with fluid as it should and as you made adjust- ~ ment on the pedal, we have reason to believe that pushing the piston T back and forth may have dislodged. the foreign matter that was clogging the hole. Also, the pedal should be adjusted so that it has free play of 4% to % in. If this play is not present, it is possible that the piston will not uncover the hole B and as a consequence the system will not keep filled with fluid. — Evidently the wheel adjustment ‘so altered the position of the pistons at the wheel that the space in the lines increased with the result that the pedal went entirely to the floor, and this com- bined with the fact that the compen- sating cylinder evidently failed to fune- tion momentarily caused the trouble that you had. | SOA : eco 4 — sea Knocking Oil Pump. pion I have a 1926 Chrysler 30 ‘thati always“ knocks when the engine is first started.'.}This::: knocking lasts about 15 min..in summer and...‘ about 30 min. in winter... This knock is-in_. the oil pump and immediately stops when “the connection from the elbow ‘on the- vacuum?’ tank to the oil pump is loosened. Will you please tell me the cause of this and how it can be remedied?—J. F. Turner, 12674 Meyers Road, Detroit, Mich. . , eee eee bef *. Se at : “ See tT 5 axe ‘ ie Se : f & » FL ; | > z sa | | 3] .

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40 —_{[READERS'’ HE knock results from the plunger acting against too much resist- ance. This is evidenced from the fact that in warm weather the knock does not last as long as it does in colder weather. You can permanently over- come this by drilling a 1/16 in. relief hole through the center of the plunger at the end of the spring inside of the oil pump. This will by-pass some of the oil and will relieve the knock. After drilling this hole it will be neces- sary to readjust your oil pressure, for some of the oil will be lost through this hole and your pressure will drop. This method is entirely practical and will overcome your trouble. Third Brush Action We would like to know what there is in a Buick generator or cutout that would make the reading on the ammeter show more at low speed and less at high speed. We don’t find anything that does this. Will you kindly ex- plain thisP—Clayton Bros. Garage, P. O. Box 244, Eliasville, Tex. j > action that you refer to is not confined to Buick generators only. It is a perfectly natural phenomenon observed in all third-brush regulated generators. The cutout has nothing whatsoever to do with this action. It is caused by the distortion of the mag- netic field. As the armature revolves between the generator pole pieces, the magnetic field, or magnetic flux, be- tween these pole pieces is distorted. This distortion may become so great at high speed that the winding of the armature from which the third brush picks up its current is cutting the field at a place that is relatively weak. As the generator slows down slightly this field becomes more nearly straight from pole to pole and the output may climb until the generator speed bevomes very low. As we said before, this is per- fectly natural action found in all third- brush generators. Possibly an Air Leak I have a question that I would like to ask in regard to a 1925 Chevrolet. This car will not idle slowly at all times. I put in oversize valve stems and also a new car- buretor with some results. Before I did that it would not idle at all, but since I did that it gets streaks and will idle O.K. for a week or so and then it will refuse to idle for a while. Now when it gets these streaks I let everything stay as it was, don’t change a thing and in a short time it will work O.K. WIl you please give me some information as to what might be causing this ?——-E. C. Kamm- lade, Matlock Garage, Matlock, Iowa. HERE is a possibility that there is a little water or foreign matter in your carburetor that is restricting the flow of gasoline. There is also a possibility that you have an air leak, either in your intake manifold, between the manifold and cylinder block, or be- CLEARING HOUSE} Motor Age Cost of Operating an Automobile From time to time I have seen figures on the cost per mile of operating various auto- mobiles. With that thought in mind, I would appreciate very much your giving me whatever information you have available as to the cost per mile for operating such cars as Buick, Nash and Studebaker and if possible the dif- ference in cost in operating these cars. That is, the $1,000 and the $1,500 classes. I would like to know how depreciation, insurance, in- terest on investment, gasoline cost, tire cost, washing and storage, and in fact, every item of expense is figured on the basis of so many cents per mile. As a long-standing subscriber for your magazine I have noticed at various times some data on the above. However, I would like more complete information.—E. W. Field, Western Oil Refining Co., Meridian and New York Sts., Indianapolis, Ind. OU recognize, of course, that there are many factors outside of the car itself that govern the cost of opera- tion. The nature of the roads over which the cars operate has much to do with the cost. Probably greater than that, however, is the attention that the car operator gives. to lubrication. There is probably no other one factor that so directly affects the cost of operation than lubrication. Another thing to which too little attention is given, is the care of tires. Much can be done to hold down cost by watching inflation and taking care of small cuts before the tire is seriously damaged, Reproduced herewith are figures from Bulletin No. 69 of the Iowa State College showing the cost of operating 11 typical cars ranging in purchase price from $400 to $800. In our opinion these figures are a fair average for cars in all parts of the country; the maintenance figure how- ever appears to be slightly higher than is usual. Light Four Big Four Medium Six A Medium Six B Medium Six C Touring Touring Touring Roadster Roadster Cents Per Cents Per Cents Per Cents Per Cents Per Per Mile Cent Per Mile Cent Per Mile Cent Per Mile Cent Per Mile Cent Gasoline..... 1.40 19.6 1.70 12.9 1.78 19. 1.80 15.0 1.74 20.5 [rr .26 3 .45 3.4 13 1.4 .38 3.1 04 4.0 ery .96 13.7 1.00 7.6 85 9.2 1.20 10.0 1.23 14.5 Maintenance. .85 12.1 72 5.5 .93 10.1 1.37 11.4 .96 11.3 Depreciation. 1.62 23.1 4.00 30.4 3.10 33.5 4.40 36.6 3.07 36.1 Interest...... 1.08 15.3 2.13 16.2 .99 10.7 51 4.3 52 6.1 Insurance.... .17 24 17 1.3 .50 5.4 .97 8.2 .05 6 Garage...... .08 54 1.80 13.7 65 7.0 1.00 8.3 32 3.6 License...... .33 47 1.18 9.0 ol 3.4 .38 $.1 .26 3.1 / 7.05 100.0 13.15 100.0 9.24 100.0 12.01 100.0 8.49 100.0 Light Four Light Four Heavy Four Light Six Composite Coupe Sedan Sedan Coach Car Cents Per Cents Per Cents Per Cents Per Cents Per Per Mile Cent Per Mile Cent Per Mile Cent Per Mile Cent Per Mile Cent Gasoline..... 1.61 16.7 1.47 15.3 1.66 14.5 1.29 11.0 1.61 15.7 eS .35 3.6 .36 3.7 .38 3.3 18 1.5 31 3.0 OS .55 5.7 .90 9.4 1.00 ¥ 1.11 9.5 .98 9.5 Maintenance. 1.56 16.2 1.88 19.5 1.44 12.6 1.43 12.2 1.24 12.1 Depreciation. 2.44 25.3 2.93 30.4 4.50 39.5 2.40 20.4 3.16 30.8 Interest...... 77 18.3 .70 7.3 .88 7.7 2.62 22.3 1.24 12.1 Insurance.... .15 1.6 22 2.3 .10 9 .50 4.3 31 3.0 Garage......:. 1.05 10.9 73 7.6 1.04 9.1 .50 4.3 .83 8.1 License...... 27 2.7 44 4.5 4 3.6 1.70 14.5 59 5.7 ee 9.65 100.0 9.63 100.0 11.41 100.0 11.73 100.0 10.27 100.0 tween the manifold and carburetor. Another place where you may have an intermittent air leak is in the rubber tube connecting the vacuum windshield wiper to the engine. You can check for these leaks by getting the engine idling nicely and then applying a little gas- oline over these different surfaces, using an oil can to make the handling convenient. Any sudden change in the action of the engine indicates that the gasoline is being drawn in, or in other words that there is a leak at that point. Corks Are Too Thick We are having trouble with an Essex clutch and come to you for assistance. We have removed the clutch disk, also the clutch housing on account of the pins being worn. All other parts are in good condition. After assembling and installing the clutch we find the gears do not mesh without clashing on account of the clutch not releasing prop- erly. We have changed the adjustment back and forth and removed the clutch once to make sure it was assembled and installed properly. Can you tell us why the clutch drags ?—Click & Stuck, 2819-21 S. Calhoun St., Ft. Wayne, Ind. N all probability the corks in the replacement plate have not been sheared off quite far enough. That is, the cork plates are too thick and take up all the clearance between the plates, even when the clutch is disengaged. The natural result is that the clutch continues to spin, making it difficult to shift gears. Another, though less like- ly possibility, is that the small coil springs which assist in separating the plates have been omitted. Engine R.P.M. Chart We would like to have you publish the formula for finding the speed of a car by knowing the engine r.p.m., gear ratio and tire size, and also the r.p.m. of the engine at cer- tain speeds by knowing the tire size and gear ratio—D. M. Wilkinson, 1028 W. Grace St., Richmond, Va. UE to the great number of re quests for this kind of informa- tion we have decided to put this in chart form, which we are showing on page 41.

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) August 9, 1928 41 7. ae [READERS’ CLEARING HOUSE] : — | Engine Speed in Relation to Car Speed e ; ENGINE SPEED IN RPM | | r &§ 3800 3600 3400 3200 3C00 2600 2600 2400 2200 2000 1800 600 1/400 f : ; : S n - S l. n e 7 e r e lo n C t 5 0 5 3 s 1 6 6 1 0 : e t 7 3.0 .5 2.1 .8 4 3.0 3.1 5.7 .0 , : he en is, ke oS, od. ch to ce- oil he y . e : 25 30 35 40 45 50 I 60 65 70 75 . CAR SPEED IN MPH. To determine the d at which th ine t h h i i a speed on the bottom scale. Proceed vertically upward to the inclined line representing the rear axle ratio, then horizontally ‘ aeeine be the inclined line representing the wheel diameter and then vertically upward to the scale at the top where the na the peed can be read off. To determine the speed at which the car is moving when the engine r.p.m.’s are known, find art Th engine speed in r.p.m.’s at the top line. Proceed straight down to the diagonal line representing your wheel diameter. €n continue horizontally to the right or left until you intersect the diagonal line representing rear axle ratio. Then proceed 41. Straight down to the bottom of the chart where the car speed may be read off. .

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seC Orn Mexico Thinks We’re Best,in All Respects ONTERREY, MEXICO—We en- close check for $3 and kindly ex- tend our subscription to Motor AGE for one year. The most interesting features for us are Readers’ Clearing House, Useful Shop Equipment and (interest- ing) studies about service, mainte- nance, repairing and shop kinks. We have been getting MoTor AGE and other magazines for a good many years and we say that your publication is the best in all respects.—Gabriel Garza Trevino. There Must Be Dirty Work at the Cross-Roads ANSFIELD, OHIO—I do _ not know if these few lines will be classed as a Purr or Ping, maybe a Grumble and Growl. I do not expect to see myself in some future issue seated at the desk with the bouquet on it or seated behind the harp, but no doubt I might be adorned with the horns and spear. You know I like Motor AGE be- cause I have told you so in my other letters, but how can I continue to like it if I only get it half of the time? June 14 and 28 did not arrive, likewise July 19 and 26. If I am to be a booster and not a knocker, please see that more of the copies reach me.—F'. W. Davidson. The Favorite Retains Its Pedestal RECKVILLE, OHIO—Having used the Chilton Rapid Flat Rate Price List I find it impossible to conduct business without one. Enclosed _ find check to cover cost of same and renew [strane to the editor from those whose “attention has been called”; from those who point with: pride and those who view with alarm, from those who are easy to please and those who are hard to please; from those who are happy when they find a good thing and those who are happier when they find something they consider not so good; from those who boost and those who knock; from those who see the doughnut and those who see the hole; in other words, Dear Sub- scriber, from you and you and you— as well as from the man who bor- rows your copy of Motor AGE or reads it over your shoulder. my subscription for another year of M. A.—my favorite of all trade papers. —H. A. Wayne. Clearing House is a Full House to Him ESTWOOD, MASS.—I find the Clearing House the most inter- esting feature.—Frank Klobucher. And to Peavey OUSTON, TEX.—Readers’ Clear- ing House is the most interesting feature of MoTor AGE to me.—H. D. Peavey. He Doesn’t Even Want an Accident to Happen ARGO, N. D.—Missed M. A. for 7/12, the first copy I have missed since taking your paper. Cannot afford to miss even a single copy.—W. C. Palmer. He Leaves Us, But With a Compliment EST DULUTH, MINN.—Kindly discontinue subscription after ex- piration of this magazine. Will not have occasion to use your valuable magazine after this date——George Koruga. 4DA AOTOM AOTIAR Our Treat—And We'll Set ’Em Up Again ICERO, ILL.—Attached you will find check for renewal of my sub- scription for good old Motor AGE. Thanks for the reminder, as I do not want to miss any of the numbers. It’s a treat each week to get it. It’s the only magazine for anyone in the automotive game. I am with the Slager Auto Serv- ice & Supply Co. now, and am writing this at home, as I want to get going on the renewal at once.—E. L. Chester. Of Course, Everyone Knows Motor Age RD, NEB.—Would you be good enough to forward prices and titles of your trade _ publications? Motor AGE, of course, everyone knows, and that is where I got your address.—John W. Morrison. The Good He Has Derived Has Been Sevenfold OHNSTOWN, PA.—I have been a subscriber to the Motor AGE for the last seven or more years. It has done me a lot of good. I am mostly in- terested in the Clearing House and Mechanical Specifications. Congratula- tions to Mr. E. E. Packer for his good answers.—F rank Hornick. One of Our New Subscribers Speaks a Neat Piece ATLOCK, IOWA—I have been receiving your paper for the last month or so and sure like it—ZE. C- Kammlade, Jr. Motor Age 11)

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August 9, 1928 | 43 Prices, Weights and Equipment of CurrentPassenger Car Models Passengers > Passengers , =| Passengers , ‘ an Self) “=| Standard and So/f|_ ‘| Standard ooo and S g 5 = Standard Model “= BS oz Equipment Model o = 3 oz Equipment Medel Ce a 3> Equipment | CADILLAC'341” CUNNINGHAM —— ‘‘Fisher” mi 2p. Coupe...... 795} . .|2395jah Important changes in 2-4p. Roadster. .|$3350| 2|4590\aeghImnprx |} 4p. Sp. Touring..|$6500| 4/4500 Ceghilclmnp 5p. Sedan....... 795| 2|2385jah S ‘fi tions and Price 5p. Phaeton... .| 3450) 4/4640)aeghilmnprx 5p. Brougham...| 895] 4/2425jah peci Ca 5p. Sp. Phaeton..} 3950} 4/5125|Beghiklmnp {| 7p. Touring.....| 7000) 4/4600 Cegtikimap , | Tables since last issue: rsx 5p. Touring.....} 795} 4|2385jaghmn 7p. Touring... .| 3450) 4/4630jaeghIlmnprx || 4p. Coupe...... 8000} 2)}4700 Cubiiieen 2-4p. Sp. Rdster | 1025) 2/236 |Beghkmn 2-4p. Coupe... ..| 3295} 2/4820|/aeghlmnprx rtx 2-4p. Collap. Cab.|/$1045} 2/2525jaghmn 2-4p.Conv.Coup | 3495} 2/4665)aeghlmnprx 6p. Limousine...}| 8500} 4/5000/Ceghjklmnp |} 2-4p. Coupe.....| 975) 2/2425 jaghmn 5p. Coupe..... 3495] 2|4760|aeghImnprtx rtx 5p. Sedan....... 975) 2(|2600jaghmn 5p. Sedan... ...| 3595) 4/4880)aeghimnprtx Sp. Sedan....... 1075| 4/2675jaghmn 5p. Town Sedan.| 3395] 4/4875/aeghilmnprux 5p. Brougham...| 1175] 4|2695|Beghkmn MOON 7p. Sedan.......| 3695] 4/4965}aeghimnprtx || DAVIS ‘‘99” —s 5p. Imp. Sedan. .| 3745] 4/4925|aeghImnprtx |] 4p. Polo Rdster.. a 2}3295|aeghmar 5p. Sedan...... 1385} 4/3130j/aghm 7p. Imp. Sedan. .| 3895] 4|5025jaeghImnprtx |] 5p. Touring.. 1795} 413325laeghimnrs 5p. Brougham...| 1550} 4/3180|/Bezhkmn Adds 5p. Lmperial Cab] 3745] 4/4925 aueghimnprtx |} 4p. Coupe. .. 1865} 2/3345|aeghmnr . 7p. Imperial Cab} 3895] 4/5025/aeghimnprtx |] 5p. Emp. Sedan.| 1885! 4/3475|aeghmnort Vic. Broughams ELCAR **Fleetwood” **§-70” 5p. Sedan. ... 4095} 4/4995|aeghimnprtx || DE SOTO 4p. Roadster. . . ./$1295| 2/2580 ahnr 5p. Sedan Cab. .| 4095] 4/4995/aeghImnprtx |] 2-4p. Roadster .| $845] 2]... .ighnw 5-7p. Touring. ..} 1295]. .]....Jahnr 7p. Sedan....... 4195] 4)5080/aeghImnprtx |] 5p. Phaeton....}| 845} 4]... .jghn 5p. Brougham...} 1295) 2|2670jahnr 7p. Sedan Cab. .| 4195] 4/5080|aeghimnprtx |] 2p. Bus. Cupe...| 845] 2] .../ghn 5p. Sedan....... 1295} 4|2750jahor j ‘| A 5p. Imperial... .| 4245] 4|5035|aeghIlmnprtx |] 2-4p. Cupe DeLu]..... |}... fgho “8.78” Std. 5p. Imperial Cab] 4245] 4|5035 aeghimnprtx |] 5p. Sedan...... 835} 2]... ./ghn 2-4p. Roadster. .] 1395) 2]..../ahnr ip. eee me 4445] 4 we —— 5p. ys aoe 875} 4).... -_ oy ee: , _— : hoe —_ 1 ; p. Imperial Cab] 4445] 4]5135jaeghlmnprtx |] ...Sed. DeLujo.]..... ..]....Jgho p. Coupe... .. ....fabor Specifications ..TownCabCon.} 5000} 4]... ./aeghimnprtx 5p. Sedan....... 1395} 4)... .jahnr ..TownCabCon.} 5500} 4]... .jaeghlmnprtx **8.78 Royal, oe ..LimBro’mCon.} 5500] 4]... .jaeghlmnprtx |] DIANA “‘St. 8” 4p. Roadster....] 1495]..].... aeghmnor 5p. Phaeton... . ./$1695} 4)3100jagmn 5p. Touring..... 1495}. .1.... aeghmnor . CHANDLER 5p. Roy. Rdster.| 1795] 2/2995jagmnw 4p. Coupe...... 1495]. .].... aeghmnor . “65” 5p. P.B. Rdster..| 1895} 2/2995|Bgmnw 5p. Sedan....... 1495}. .].... aeghmnor 5p. Touring.....|$ 895) 4]....jahmn 5p. Cab. Rdster.} 1995} 2}3160jaghmn **8-82” ; 5p. Sportster....} 995} 2]... ./ahmn 5p. Collap. Rdstr.| 2195} 2/3160/aghmor 5-7p. Touring. ..]| 1695]. .}.... aeghnor 3p. Coupe...... 875) 2). ..Jahmn 5p. 2d. Sedan. ..| 1795] 2/3170jaghimno 2-4p. Roadster. .| 1695} 2]... ./aeghmnor y — 5p. Sedan....... 895} 4]..../abmn 5p. 4d. Sedan... .}| 2095} 4/3275jaghmnot 4p. Coupe. ..... 1695} 2)... .;aeghmnor : p * 2-4p. Coupe.....]| 955} 2]... .Jahmn ; 5p. Std. Sedan. .| 1695} 4/3490)aeghmnor - assengers | ole] S| standard 5p. DeL. Sedan..| 995} 4]... .lahmnu , 5p. Prin. Sedan. .} 1895] 4]... ./aeghmnopruz ‘ Mod ' oO. 3 S'S|\ E - cn , || 2-4p. Cabriolet. .} 1075) 2)... .Jabmn “8-91” _ antcazel “Royal 75” DODGE BROS. 2-4p. Roadster. .| 1995]..]... ./aeghmnoprx 4 Sp. Sedan, 2d...| 1295} 2].. “Std. 6” 4p. Coupe...... 2295). .|..../aeghmnopruz ; 4p. Coupe...... 1295}. .].. 2-4p. Conv’t Cab.| $945] 2/2570] Bghr 5p. Prin | Bro’m..| 2295} 4]... .jaeghmnoprux A | AUBURN 5p. Sedan, 4d...| 1395} 4]. 2p. Coupe...... 875| 2|2490}aghr 5p. Prin. Sedan..| 2295} 4]... .|aeghmnoprux “16 5p. DeL. Sedan.| 1495) 4].. 5p. Sedan.. . .. 895} 4/2710/aghr “120” 2-4p. Roadster. .}$1195} 3/2980/aeghmnrw *“Big Six” 5p. Sedan DeL. .| 970] 4|2780laeghrt 5-7p. Touring...| 2465} 4)... .|beghnprx 5p. Touring... ..| 1195 4/3070 aeghmnrw 7p. Touring.....] 1725] 4}/3360\ahjlmnw 5p. Sp. Sed. DeL.| 1045] 4]... Beghkrt 5p. Std: Sedan. .}| 2465} 4)... .j/aeghmnoprtx 4p. Cabriolet... .| 1895} 2/3125|aeghmnoru 5p. Met. Sedan..} 1525] 4/3800/ahmnt ‘Victory 6” 7p. Std. Sedan. .} 2565] 4]... ./aeghmnoprtx bp. Sp. Sedan...| 1295] 4/3300/aeghimnru 4p. Coupe......| 1725] 2|3535}ahmnot 5p. Touring.....| 995} 4]2775|aghmor bp. Sedan....... 1395} 4/3300}aeghjmnru 3p. Ctry. Club. .| 1725] 2/3535/ahmnot 5p. Sp. Touring..{ 1245] 4]... .|Beghjkmnr 88 5p. Royal Sedan.} 1725] 4/3800)ahmnoptx 4p. Sp. Roadster} 1245} 2]. ..|/Beghjkmnr ERSKINE SIX d 2-4p. Roadster...) 1495) 3/3265jaeghmnrw | 3-5p. Cabriolet. .} 1825] 2/3450|ahmap 2p. Coupe...... 1045} 2/2650/aghmnr “s2” 2p. — 1695) 2/3245)aeghmnrw 7p. Sedan... ... 1925] -4|3895|ahmnoptx 4p. Coupe DeL..| 1170} 2/2850|Beghjmnrt 5p. Touring.....| $835) 4].. d 5p. Touring.....} 1495) 4/3380)aeghmorw ike ‘Berline Sed. .| 2025]. .].... 5p. Sedan....... 1095] 4|2755|aghmor 5p. Club Sedan..| 860} 2]... ° 4p. Cabriolet... .| 1695] 213410laeghmnru “Reyal ad 4p. Brougham... .| 1095] 2}2750jaghjmor 2p. Cabriolet. . 875} 2}... ) bp. Phaeton Sed. 1895; 4 3600 aeghmnr 7p. Touring. ....| 1995] 4)3655/ahjlmnpwx 4p. DeL. Bro’m.} 1170} 2}2850|Beghjmnrt 5p. Sedan.. 945} 4 e 5p. Sp. Sedan... 1595) 4/3590/aeghimnru 4p. Coupe...... 1925} 2/3640jahmnoptx 5p. DeL. Sedan..| 1170} 4/2855}aeghmnrt rs Royal Cab..} 995} 2).. bp. Sedan pees 1695} 4/3590}aeghjmoru 4p. Ctry. Club. .| 1925] 2|/3640|ahmnopx 5p. Sp. Sedan. ..| 1295] 4]3050|Beghjkmnrt |} 5p. Royal Sedan.| 1045) 4 Yr 115 5p. Sedan....... 1795} 4|3900|ahmnoptx “Senior” 2-4p. Roadster. .| 1995} 3/3655|aeghmarw 7p. Seton asa 2195] 4/3950j/ahmnoptx 4p. Cab. Rdster.| 1595] 2/3350) Beghmnrx 2p. Speedster 2195} 2/3590|aeghmnr 3-5p. Cabriolet. .| 2095} 2|3600|ahmnpx 4p. Sport Cab 1720} 2|3470|Beghjkmnrx || ESSEX 5p. Touring.....]..... 4)... laeghmorw - DeL. Sedan..| 1995) 4/4005|Bhilmnoptx {| 2p. Coupe...... 1495] 2/3230\aeghmnrx **Super Six” 7p. Touring.....]..... 4)... .jaeghmnrw ..Berline Sed.| 2295)..}.... 5p. Sedan....... 1595} 4|3405|aeghmortx 5p. Phaeton.....| $750} 4 2p. Cabriolet... | 2195) 2/3880/Beghjmaru 4p. Coupe. ..... 1570} 2|3300}aeghmnrtx 2-4p. Roadster..} 850} 2 AY bp. Phaeton Sed.| 2395] 413990 aeghmor CHEVROLET 5p. Sp. Sed. DeL.| 1770] 4]3640]Beghikmnrtx |} 2-4p. Coupe.....| 775} 2 bp. Sp. Sedan... .| 2095) 4/3995jaeghimnpru |} 2p. Roadster. ...| $495] 2/2030|dr 2p. Sp. Coupe.. .| 1650] 2/3400|/Beghjkmnrx || 5p. Sedan....... 795] 4 5p. Sedan... ... 2195] 4/3995jaeghjmnpru |] 5p. Touring.....| 495] 4/2090/dr 4p. Sp. Coupe.. .| 1725) 2|3470|/Beghjkmnr_ || 5p. Coach...... 735) 2125 o 7p. Sedan.......)..... 4)....jaeghjmnpru || 5p. Coach...... 2|2360}dhe.-. tx 2p. Coupe. ..... 595} 2/2235idhr or 5p. Sedan... .... 675] 4/2435idhru du PONT “‘E” FALCON- 4p. Con.Sp.Cab}| 695) 2/2265jdhr 4p. Roadster. . . .}$2800}. .}3700jafghkmnprx KNIGHT as 4 BUICK " 5p. Imperial. . 715} 4)2405\dhru 5p. Touring.....| 2800} 4/3850jafghikmnprx “12” 7 116 4p. Coupe...... 3200} . .|3850|afghkmnprtx |] 4p. Roadster... .| $995).. n 5p. Phaeton... .1$1225) 4 ag . CHRYSLER 4p.Conv’tCoupe.| 3400} 2|3300jafghkmnprtx || 5p. Touring.....| 995).. 2p. Bus. Coupe. .| 1195} 2 ag “65” 5p. Sedan...... 3400]. .|4100}afghkmnprtx |] 4p. G.G. Rdster.| 1195]. . 5p Sedan 2d....]| 1220) 2 agt 2-4p. Roadster. ./$1065} 2/2730jaghn 5p. Con. ‘fen. 3750] 4 4100|Bfghikmnprt Sp. Sedan 4d....] 1320} 4]... .Jagt 5p. Touring... ..| 1075] 4|2770jaghn x 5p. Sedan....... 995} 2 siideaioe 2p. Bus. Coupe..} 1040} 2/2780jaghn — 2-4p. Coupe.. ...}| 1045}... 21 5p. Sedan, 2d...} 1065) 2|2905}aghn ...Phaeton.....| 3950}. .].... 5p. Sedan....... 1095} 4 4p. Sp. Roadster] 1325]. .}..../aghmn 5p. Sedan, 4d 1145} 4/2960jaghn Sp. Phaeton..| 4500}. .}.... 8p. Bus. Coupe..| 1395]. .}... .|aghmn 2-4p. Coupe.....} 1145) 2/2875jaghn = eae 4050]. .|.... 4p. Spec. Coupe.| 1450]... . . Jaghmn 5p. Limousine...| 4265]. .].... FORD “A” Sp. C. C. Sedan.} 1450]. .|..../aghmnt “75” 7p. Sedan....... 4265]. .].... 2-4p. Roadster. .| $385); 2]... .|Bghnr Sp. Sedan... ... 1520) 4]... ./aghmot 2-4p. Roadster. .} 1555] 2/3190|aeghmn 7p. Limousine.. .| 4475]. .].... 5p. Phaeton.....| 395} 4)....|Bghnr sielaiie 2-4p. Coupe... ..]| 1535] 2/3235jaghmn ...-Conv’t Sedan} 4775}..|.... 2p. Coupe...... 495) 2)... .jBghnr 5 129 . |] 5p. Royal Sedan. 1535}. .|3340/aghmn 5p. Tudor Sedan| 495} 2)... .|/Bg p. Phaeton... . 1525] 4)... ./aghmn 4-5p. TownSedan} 1655]. ./3360\aghjmn 2-4p. Spt. Coupe.| 550} 2]..../Bghne ?p. Touring... . . 1550). .}..../aghmn DURANT 5p. Fordor Sedan} 625) 4|....)/Bghnor nd ep. Coupe...... 1865). .]..../aghmn Imp. ‘‘80” “Four” ro C. C. Sedan.| 1875}. .|..../aghmnt 2-4p. Roadster. . $2795| 3/3870|aeghimnrwx || ...Roadster....| $595). . 1950/ah la- Conv't. Pe 1875). .|..../aghmn 5p. Sedan....... 2945) 4/4125jaeghimnprtx |} ...Coupe.......| 595). .|2185'ah FRANKLIN d D Sedan 4d.. 1935; 4]... ./aghpmnt 7p. Sedan....... 3075) 4/4250\aeghlmnprtx || 5p. Sedan....... 595| 2/2330 ah “Series 12 B” 0 D Sedan......) 2045] 4]....| aghmnt 5p. Town Sedan.} 2995) 4/4140/aeghjlmnprtx || 5p. Sedan... .... 695) 4/2480\ah 119’ W.B. p. Limousine 2145) 4]... ./aghmnt 7p. Sedan Lim...| 3495) 4/4285|aeghimnprtx Dvdp. Conv. Cab.|.....|..].... Jahr 3p. Coupe. ..... $2625) . .|3450\aeghkinprx KEY TO SYMBOLS | *—Italle figures denote shipping e—Type of wheels optional. i—Trunk and trunk rack. o—Car heater. v—Vanity set. A weight. D—Disk wheels with spare. j—Trunk rack, no trunk p—Cigar lighter. w—Windshield wings. —Wood wheels with spare. d—Disk wheels. —Spare tire. r—Rear traffic signal. x—Clock. een 5 weed wheels. e—Front and rear bumpers. I—Spare tire loe_ s—Spotlight. t—Overall length. wart —— wheels with spare. f —Front bumper. m—Engine heat indicator. t—Vanity and smoking set: §—Prices on application; a _ e wheels. —Shock absorbers or snubbers. ll gasoline gage. u—Smoking set. C. — Option wheels with spare. —Automatic windshield wiper.

Page 46

Motor Age

Prices, Weights and Equipment of Current Passenger Car Models

Pa Passengers . Passengers = Passengers ‘ and S35 * Standard — | : at Standard an : 33 Standard nt i .t Standard Medel Ce 3 sz Equipment Medel 3 oz Equipment Medel 3 sz Equipment 3 Equipment 4-5p. Vic. Bro’m./$2760) . .|3550|aeghikinprx || 5p. Sedan....... 4/3040 5p. Sp. Phaeton. 4/4170| Beghjkmnp “TV6” 5p. Sedan... .... 2790). .|3580jaeghkinprtx || 2p. Cabriolet... . 12820 : rsx 2p. Roadster. . 2/4300) afghImnpre Bp. Ox. Sedan. ..| 2790). .|3580jaeghkinprtx || 2-4p. Cabriolet. . .|2965|aghnr 2p. Bus. Coupe... . .|3930|aeghlmnprtx || 5p. Spt. Tour. . 4|4700|afghimoprx 5p. Spt. Sedan. .| 2910). ./3630|aeghikinprtx || “‘Century 125-8” 5p. Family Sedan ..|4090|aeghimnprtx || 7p. Touring 4 shes afghlmoprr 3-5p. Con’vt Cpe.| 2850). prx 5p. Touring... .. 4/3300|aghnvx 2-4p. Coupe. 2/3965jaeghimnprx || 5p. Sedan....... 4/5200) afghimnprx 128” W.B. 7p. Touring... .. 4|/3360|aghnvx 2-4p. Conv. Cpe. 2/3890\aeghimnprx || 7p. Sedan....... 4 5200 afghimnprx 2-4p.Sp.Runab’t.| 2975]. .|3440laeghkinprx p. Roadster. . 2/3355|aghnvx 4p. Victoria..... 2/3985|aeghImnprvx || 7p. Sedan....... 4|5200|afghlmnpes 5p. Sp. Touring..| 2975]. . |3630\aeghklnprx 5p. Brougham.. . 2/35 15jaghnvx 5p. Town Sedan. 4|4065jaeghImnprx || 7p. Town Car 9000) 4/5200|afghlmanrs 7p. Touring.. 3060) . . |3620jaeghklnprx 2-4p. Coupe... .. 2/3465l|aghnvx 5p. Sedan....... 4/4090|aeghimnprtx 7p. Sedan....... 2980). .|3790jaeghkinprtx |] 5p. Sedan....... 4|3545|aghnvx 5p. Town Cab.. . — 7p. Ox. Sedan... ..|3790|aeghkinprtx |] 5p. Victoria... 2/3525|aghnvx 5p. Trans. Cab. . 4}.. 7p. Limousine...} 3080}. 7p. Sedan....... 4|3360jaghnvx 134” W.B. MARMON 7p. Sedan 4|3360|aghnvx 7p. Family Sedan. . .|4345]/aeghlmnprtx **68” : 5p. Coupe...... ..|....jaeghimnprtx || 2p. Roadster 2/2700|ahmarw “‘Centary 8” 5p. Cab. Sedan ..|....Jaeghlmnprtx |] 5p. Sedan....... 2897/ahmart DNER 5p. Phaeton... .. .13285|aghmnvy 7p. Sedan....... 4|4345laeghlmnprtx || 4p. Vic. Coupe. . 2867|ahimart “75 Std.” 2-4p. Sportster. . .13335)aghmnv 5p. Imp. Sedan.. 4|4315|aeghlmnprtx || 2p. Coupe...... 2827/ahmaort p. Roadster... ./$1195 995jafhmor 7p. Phaeton... . . ..|3355jaghmnv 7p. Imp. Sedan.. 4|4570|aeghimnprtx “78” 5 Sp. Coupe.. 1295} 2/3290jafhjmnr 5p. Sedan, 2d... 2/3385|aghmnv ote. Roadster. . 3007|ahlmnprwz 4p. Vic. Coupe. . -| 1295] 2/3290jafhjmnr 4p. Coupe...... ..|3375}aghmnv p. Speedster... 3052/ahimnprws | 5p. Club Sedan..} 1390] 4/3265ia 5p. Sedan, 4d... 4/3455|aghmnv LINCOLN San. Collap. Cpe. 2987/ahImnprr 5p. Std. Sedan. .} 1495} 4/3330jafhmar 2-4p. Cabriolet. . .|3345)aghmnv “8” 2-4p. Coupe... 3097 ween “75 DeL” 2p. Spt. Rdster. ./$4 2|4930)aegkInprx 4p. Vic. Coupe. . 3066) ahilmoprx 4p. Roadster....] 1295] 2/2995jaeghmnr JORDAN 2-4p. Club Rdstr. .|5010}aeghklnprx 5p. Sedan....... 3104)ahimnprtx 5-p. Sp. Coupe. .| 1395] 2|3290|aeghjmnr “Cross C’ty 6” 7p. Spt. Touring. 414940] aegkInprx **E-75” 4p. Vic. Coupe. .| 1395] 2/3290jaeghjmnr 4p. Blue Boy... . 4/2800|Beghkmnrx || 4p. Spt. Phaeton. 4|4910|begjkInprwx || 2p. Speedster 425 l|aeghlnprs 5p. Club Sedan..| 1490} 4)3265jaeghmnr 4p. Spt. Salon... 2)2775\|aghjmnrx 4p. Coupe...... 2/4805} aegklnprx 4p. Speedster 4256/aeghi npr 5p. DeL. Sedan..}| 1595] 4/3400/aeghmnr »2-4p. Tomboy... 242 aghmnrx 4p. Sedan....... 4800] 4/4930/aegiklnprx 5p. Phaeton.. 4017 saabionen 85” 5p. Sedan....... 4|2775|aghmortx 5p. Sedan....... 4|5010jaegkInprtx 7p. Tour. Speed. 4480] aeghiloprwz 4p. Roadster 1695] 2/3040|aeghmnr “ 2p. Coupe...... . |4720|aeghklnprx 2p. Coupe Rdstr. 4374) aeghloprx 5p. Brougham...| 1875 aeghjmnr 4p. Playboy... .. 2}2915|aghmnrx eh Ns cacca 4/5050|aegklnprtx 5p. Town Coupe. 4452|aeghlnprx 5p. Sedan....... 1895 laeghmnr 2-4p. Sp. Coupe. 2}3070|aghmnrx 7p. Limousine.. . 4|5165|aegklnprtx 2p. Coupe. ..... 4373 |aeghlnprtx .Cus. Coupe. .}| 2095 laeghmnr 5p. Cus. Sedan. . 4|3200|aghmaortx 4p. Berline...... 500}. .|5115/aeghklnprx 4p. Victoria... .. 2/4346} aeghinprtx “95” 4p. Cus. Vict... . 2|3200jaghilmnrtx 7p. Limousine.. . . .15380]aeghklnprx 5p. Brougham 4525]aeghilnprtx 2-4p. Roadster. .| 2095 aeghmnprx “JE” 7p. Brougham... ..|5025/aeghkInprx 5p. Sedan....... 4498 ]|aeghinprtx 2-4p. Collap. Cpe.]| 2495]. .|3625]aeghmnprx 4p.Collap Coupe 2/3185jaghmorx 6p. Ber. Landau. .|5140/aeghklnprx 7p. Sedan....... 4620/aeghinprtx 5p. Brougham...} 2275} 4/3750 aeghimnprx |] 4p. Perm. ee 2/3185|aghmorx 7p. Cabriolet. . .|5160)aeghklnprx 5p. Cus. Sedan. 4515]aeghinpetx 5p. Sedan....... 2295} 4/3790|aeghmnprx 5p. Vi “0 2|3275/aghimortx 7p. Le Baron Cab. .|5200|aeghklnprx 7p. Cus. Sedan. 4678)|aeghlnprtx 5p. Sedan....... 4/3300\ag x 7p. Holbrook Cab .|5280;aeghklaprx 7p. Cus. Limou. 4718\aeghinortz ; - 7p. Collap. Cab. 5140 prx GRAHAM “6.70” AIGE 4p. Cpe. a to ..|2920}ahmr LOCOMOBILE MOON “6-60” “610” 5p. Bro’m Sedan.| 4|2915j|ahmr “8.70” 5p. Phaeton. 2340jan 2p. Coupe...... 60] 2/2625jaghmnr 5p. Victoria... .. . {2990 5p. Brougham.. . 4/3525lafgbkmorx 3-5p. Roy. Rdstr 2330/anw 5p. Sedan....... 875} 4/2825|aghmnr 5p. Sedan....... 413005 5p. Sedan....... 2 4|3575jafghkmnorx 3-5p. Roy. Cab 2575lan “614” “8.80” 4p. Vic. Coupe. . 2|3600\afghkmorx 5p. Coach. ..... 2420/an 4p. Coupe...... 1275} 2|3334|aghmnr 125” W.B. **8-80” 5p. Roy Sedan 2520\ahin . Sedan....... 1295} 4/3450/aghmnor 5p. Phaeton.. . 4p. Spt. Touring. _.|3972|aeghiklmnprx]| 5p. Roy. Sedan 2605\ahn “619” 4p. Speedster... 4p. Coupe...... 213820|aeghklmnprtx “6-72” 4p. Coupe...... 1575} 2}3825|aeghmnrtx 4p. Cp. Radstr. 4p. Collap. Coupe 2|3780\|aeghkimnprtx}| 2-4p. Std. Rdstr 5p. Sedan....... 1595] 4/3950jaeghmortx 5p. Spec. Bro’m. 5p. Sedan....... 413950j|aeghkimnprtx|| 2-4p. Roy. Rdstr. 2630/aghma “629” | 5p. Bro’m Sedan 5p. eneiun 4|3990|aeghklmnprtx|| 5p.Roy.CabRdstr 2815jaghma 5p. Sedan....... 1985) 4 Deghjlmnp Sp. Cony. Bro’m 7p. Sedan....... 4}4140|aeghkImnprtx llap. Cab. .|. 1445}. .].... rtx 1327 W.B. 7p. Sub. Sedan. . 4|4280|aeghkImnprtx|| 5p. Std. Sedan.. . 5p. Town Sedan.| 2085) 4/4150 “oe 7p. Touring... .. 6p. Cabriolet... . i aa 5p. Sedan....... 3050/aghima 4p. Tourster. ... **48” 5p. Royal: ~ 3080/aghma 7p. Sedan....... 2110} 4/4375 Deghilmnp 5p. Bro’m Sedan 4p. Sportif...... 4)5030/afghjkirsx 4p. Vic. Bro’m. j 7p. Sedan....... 4p. Roadster. ... 2 _jafghikl **8-80” 2-4p. Cabriolet. .| 2185] 2/4140/e **8.80S” 7p. Touring..... 4/5330) afghkirsx 2-4p. Cab Rdstr. > 2-4p. Coupe.. 2185} 2)... le 4p. Coupe Rdstr. 7p. Tour. Lim .. 4/5640) afghkirstx 5p. C.C. Sedan. 413500|chmar 835 5p. Brougham 6p. Brougham.. . 4|5464/afghkirstx 5p. Sedan....... 4/3500|chmnr 5p. Sedan....... 2285) 4/4425| Deghjlmnp 5p. Sedan....... 5p. Vic. Sedan... 415600/afghkirsty 4p. Vic. Bro’m. ee: r rtx 4p. Victoria 7p. Lim. Ene. Dr. 4|5868lafghkirstx 5p. Town Sedan.| 2385] 4/4325|Deghjlmnp **8.99” 7p. Cabriolet... . 4/5624 lafghkirstx rtx 131” W.B. “90” NAS 7p. Sedan....... 2410} 4/4550] Deghjlmnp 5p. Phaeton.. 4p. Sportif...... 4|4475 papiieange “Std. 6” rtx 4p. Speedster 2p. Coupe. ..... 2)... ./aeghmarz 2-4p. Cabriolet. .| 2485} 2/4270] Deghjlmnp 4p. Cpe. Rdstr 4p. Roadster 2/4370 seghklmapr p. Sedan....... 2)... .jaeghmnrz rtx 5p. Spec. Bro’m. ov4p. Collap. Cab. 2)... .Jaeghmarx 2-4p. Coupe... ..] 2485] 2)....[Deghjlmnp |} 5p. Bro’m Sedan. 7p. Touring , |oghimap p. Sedan....... 4)... .jaeghmars fj rtx 5p. Conv. Bro’m. 5p. ecie ae. 4}... ./aeghmarx } 5p. Vic. Sedan . 414842 ; oo y HUDSON 139” W.B. 7p. Suburban. ... 4|4930|afghmprtx 4p. — Site aial 2)... ./Deghmarz 118” W.B. 7p. Broim Seda 4p. Vic. Sedan... .|....jaeghkimnpr |] 5-p. Sedan...... 2}... .|Deghimars 2-4p. - $1295) 2/3355jahmor ~ Bro’m tx 2-4p. Coupe 2)... .|Deghmars 2-4p. Coupe.....} 1295 213525 ahmnru —_‘|} 7p. Sedan...... 7p. Town Bro’m. 4|4615|afghmprtx 5p. Sedan....... 4)... .|Deghmars = 1250} 2/3575jahmnru 7p. Cabriolet... .| 7500] 4/4615|afghmprtx .Collap. Cab... _.|....|Deghmars 5p. Sedan... .... 1325} 4|3645|ahmnru “‘White Eagle” ...Collap. Cab.. _.|....|aeghkimnpr || 4p. Vic. Coupe. . _.|....|Deghmars 127” W.B. 132” W.B tx “‘Advance” 7p. Phaeton... ..| 1650} 4/3630 4p. DeL. Spdstr McFARLAN 121”W.B 5p. Landau Sed..} 1650} 4/3805jaghmnru 4p. Coupe “Str. 8” 5p. Sedan....... 2\... .}ceghimarz p. Std. Sedan. .| 1450) 4/3750|aghmnru 5p. Del. Victoria. 131” W.B. 5p. Sedan....... 4]... .|}ceghmaorx 4p. Victoria.....} 1650] 2/3710 aghmnru 139” W.B. 2p. Roadster. . 2/3400) afghimnprx 130” W.B 7p. Sedan....... 1950} 4/3945jaghmnru 4p. DeL. Tourster 5p. Touring..... 4|3400|afghimnprx Collap. Cab |... .jeeghmars . 5p. DeL. Bro’m. . 7p. Touring... .. 4|3450lafghimnprx || ...Coupe....... _.|..../eeghmars 7p. DeL. Sedan.. 4p. Sp. Phaeton. 4/3200|afghimnprx 5p. Land. Sedan. 4)... .|Jceghmnrvs HUPMOBILE - 7p. Ber Sed. DeL.| 3885 3p. Town Coupe. 2|3650\afghlmnprx || 7p. Sedan....... 4)... .|ceghmarvs Century 6 5p. Sedan....... 4|3660\afghlmnprx || 7p. Imp. Sedan.. 4]....|ceghmarvs | Sp. Phaeton... . .|$1425]. ./2900/aghnr 5p. Brougham... 4|3650\afghlmnprx 2-4p. Sportster..| 1435] 2/2820jaghnr LA SALLE 7p. Town Car...| 4600} 4/3750\afghimnprx 7p. Phaeton.. . 1455} 4/2955\aghnr 125” W.B. 136” W.B. OAKLAND 5p. Sedan, 2d 1345} 2/2975|aghnr 2-4p. ame 2/37 mnprx || 7p. Sedan....... 3680) 4/4000\afghimnprx “*AA-6” ; 4p. Coupe...... 1385}-2/2965|aghnr 5p. Phaeton... 4 3770 —< 7p. Sub. Sedan. . 4|4000\afghimnprx |} 5p. Sp. Phaeton.. 2620\seghin KEY TO SYMBOLS *—TJtalic igures denote shipping o—Type of wheele optional. i—Trunk and trunk rack. o—Car heater. v—Vanity set. weight. D—Disk wheels with spare. j—Trunk rack, no trunk. p—Cigar lighter. w—Windshield wings. A—Wood wheels with spare. d—Disk wheels. k—Spare tire. r—Rear traffic signal. x—Clock. a—Wood wheels. e—Front and rear bumpers. I—Spare tire lock. s—Spotlight. t—Overall length. “a wheels with spare. tro 8 memes. see ~~ ine a indicator. — and smoking set; §—Prices on application. wheels. ock a rs or snu n—Dash gasoline . u—Smoking set. C—Optional wheels with spare. Automatic windshield wiper. — |

. ook nn ~~ oe - - | =

Page 47

August 9, 1928

45 f C P Car Model Prices, Weights and Equipment of Current Passenger Car Models ° P . ‘ A Passengers , > Passengers adele = Sta rage laa 3 auras | EE |eelgl 3] soe] EET [salad d emcee | “ET [eelil dl oe Medel | OE |8/3:$| Equipment Medel = | 9/3 13:5| Equipment Medel | wa (Size) we | |Ze be ; sioniain 1g 99” | 131” W.B. | | ter... |$1075 2/2730 \aeghjn — 95| 4|3 Zp. State Tour. .|$2485] 4/4125/Bghikimaprx 2 P St dinolet,.| 1155] 2|2825laghn 126 ¥. B. . a ——— 2085| 4|4120laghimnptx 5p. 2d. Sedan...| 1045) 2)2890\aghnu 5p. Coupe...... $2345) . ./3905) Deghlmortx : . ter. | 2985] 212875 bs Cabriolet. 2250! 2/4030 hjklmapx 2S Toei. Coupe 1045] 2|2805/aghn 13334" WB. p. Speedster....| 2985] 2/2875 a Fe ee etan..| 2250] 4[4250|Bekicimapes p. 4d. Sedan. ..| 1145] 412980laghnu 2-4p. Roadster. .| 2245] 213710|Deghlmnrtwx|| 5p. Sedan... .. . 2985) 4/3880 ap Bete Some | ee) slain khinen Bp Land. 1265) 4/3050|aeghnu 4 = ahaa oe re 6 ee... 7p. Limousine. .| 2450| 4|4395|Bghjkimnptx le Ms ccece * ba e€ OLDSMOBILE 7. Limousine.. .| 2645] 4/4200|deghlmnortx mi Ghost” Sh Roadter.| $995). .|2650|ceghmnr Open M ; --- ines 5 ae ; ceg rtx “Custom” Bp. : 3 Touring. ..| 995). .|/2640}ceghmnr PIERCE- C . Cab. Rastr. .| 3550] 2/4500/aeghklmnoprx|| 2p. Black Hawk.| 489 p 7p. Sed. Landau.| 3700} 4/3700jafghimnprt 4p. Cab. r.. hil bp. Sedan....... 7 7p.Ene.Dr.Land.| 3800] 4|3755|afghlmnprt || 5p. Cus. Sedan. .| 3350| 414562 — : Sciam, ee 4120 : aeghjlmnprux PACKARD ~— 4p. Coupe...... $450] 214527 aeghklmno fp. Coupe. - ee . pron : ore ae 4 a ~ a ae . } ig at $005 2525 _— “ ” p. inc. Vr. Land. 0 ee See iia tintiie 11 4p. A . .| 3875] 2/4350] Djk 7p. Fr. Limou...| 7500) 4/4740|afghirtx Sp. Coupe. ..... 5500 : 4942 a Hg me eae 1165! 212953lachkmnr. 5p. Phaeton.....| 3875] 4 ae, ” 7p. Fr. Landau. | 8000} 4/4865/afghirtx 5p “—— pe ceccefeoees ++ [alg 3D. — 1165| 4|3076laehkmnr 7p. -.e++| 3975) 4/4410|/D mnp : “pe eer ee a iy te it 1 acinne’"**"| Sooo] al5i¢ziachmanrts || Sp. Metso Sedan| 1195] 2/2000laeghkmar 2p. Coupe -| 4150} 2]... 2-4p. Roadster. .| $670} 4/2160jah 7p. Sedan....... ; moe , Seen Bp. Metro Sedan| 1265| 4/3100\aeghkmar 2p. Conv’t Cpe..| 4250} 2]. sill - —— 1a : aoe a“ 2 ag } aicanein 2-4p. Metro Cpe.| 1265| 2|2980/aeghkmdr p. Coupe...... 450) 2/4635) Dj p. Coupe...... . Town Cab.. .]..... 2 Fy sls ore flume] Fon pee Saal PO ee PO rt 2-4p.'DeL. Coupe =e 9 5 l oru 7p. Sedan....... 4450} 4/4820 Deghjklmnp Sp. Sedan, 725] 4/2460}ah 4p. Roadster SOC0} 2/4448 oso Ho — as : 3230 -—~ rtx — ° | . “9 _g9” ’ 7p. Sedan Lim. .| 4550] 4|4860|Deghkimnp || PONTIAC “6 women bea oe i one OE 3170|aeghiknr rtx 2-4p. Roadster. .| $745) 2/2270jahn ' 550| 214717|aeghkimnoprx|| 5p. Coupe. .....| 2095] 2/3320]aebkr “Std. 8” 5p. Sp. Phaeton. 775) 4).... 4p. Cabriolet....] 4 39 me nortx|| 5 4 Spec Sedan. 2095| 413485 aeghkmarvy 7p. Touring.....} 3550} 4].. 2p. Coupe...... 745) 2|2435\ahn 4p. Coupe...... 4550} 2/48 - _ pp. Hoval Sedan | 20081 al3500 ~~ bp. Phaeton.....] 3650] 4]. 5p. 2d. Sedan 745) 2 2520 abn 5p. Sedan....... 4650) 4/493 — ee ' ; 4p. Sport Cab 795) 2|2455\aehn | i. Coe ae : - } Sp. Sedan. * $25 42595 abn 7p. Sedan....... 4750| 4/5027 naghieane one, 4p. Coupe...... 750} 2).. Sp. Sp. au.. ae laeghjklmn IGHT 4 Clb Sete. a. 4)... 5p. Sedan Lim...} 4850} 4/5009 seahi 0 = re 4).. : : s Roadster. . or rh Sedan Lim. || 3850] 4]. REO —_ 7p. Limousine... .} 5250} 4/5102 = ~ooe gm a r aS - achat “Flying Clou 5| 2\2 or 2-4p. Roadster. . $1685 2 3 seghmor STUDEBAKER 2-4p. Coupe... er -| 1045 2lo816lechar PEE 5p. Brougham.. . jaeghimnr : a Op. Sp. on. 1625} 2 8: ae ee - a gh ae ‘ ‘ae oan Sp. — anes 1095; 4/2858/aghnoru 2-4p. Roadster. .1$1195] 2]/2635|cghlmarw 4p. Victoria.....} 1795} 2|3550jaeghmnr p. Louring oe Roadster. .| 1850! 2/3486lachmnr ; Paton... | 1185] s2islegumnrw |). Sean oa ina | eel a oghimar || Sp."Tourag. | 1850} 4(3675|sghmnr t p. Coupe.. . 1295] 4|/2775icghlmnr 5p. DeL. Sedan 1995) 4|3645jaeghmnrt Sp. : x. ae _<— 2-4p. Cab Coupe! 1995| 2|3726laghmar : Sp. Brougham...} 1195] 4/2850|cghilmnr Btrerscvery p. Vietoria.....| 1345] 2]... laghlmor 4p.FoursomeSed.| 2195| 4/4012|bghimart D. Bedan....... 1195] 22780|eghimnr . ee | ee ee 4p. Royal Gab. | 1395| 2|..[Behjlmar - || 6p. Sedan... 1995] 4/4003|aghmart p. Sedan....... 1295] 4/2905|)cghlmnr Sp. Brougham...} 1195} 2)2930\aehinr 4p. Royal Ca 5 4 3415|Behilmn 135” W.B. 1 4 5p. Sedan....... 1295} 4/3090\aeghinr 5p. om ey 1395) 4/3415|Bgh) m+, 2085| 4|3043lachmar haeton.....] 1295] 4/2975|/eghImnrw . Coune...... 2295| 213939|aghmnr : 24p. Roadster. .] 1295] 2|2975|cghlmnrw || ROAMER i See....... 11 I haga a | Coupe. ... sega 2595| 4/4112/aghmort : p. Coupe.. ...) 1395] 2/3100]eghimnr “8-78 p. Godan R zai_| 1665] 4138i5|Behjlmnpr 7p. Limousine...| 2695| 4|4146/aghmart ' Bp. Sedan....... 1395} 2 3050 hn 2p. Roadster $1595) 2)3450 OP tee “Spec. 6” - bp. Sedan... .... 1395] 4]3210|cghlmar 2p. Coupe ..... 1750) 2/3225 121" WB 2-4p. ter | 1350) 2|2910}aghmor » 4 “6-91” 5p. Sedan....... 1795} 2/3380 4p. State Rdst 1850) 2 B Imnpr 5p. Touring.. a 1295] 4 2951jaghmor x 2-4p. Coupe 1895) . .|3225] ceghlmnrtx “*8-80” Pp. Sed r 1685| 4 3760) — 2p. Coupe...... 1295| 2|2767laghmor | p. Sedan... ... 1895] 4/3355] ceghlmnrtx .. Roadster. ...| 1895} 2/3310 5p. . Ci “| isso} af hilnare 5p. Coach... 1295| 2|3007jaghmar 4p. Victoria... . . 1895]. .|3240|ceghimnrtx |] 2p. Coupe...... 1985] 2/3410]ag 4p. State Cab. aso Bohs a 9-4p, Cab Coupe | 1495| 2|2916laghmar 128” W.B. 5p. Brougham. . 1985} 2)3440 ag 4p. State Vic. eee 900 Behilm = 5 Sedan | 1495| 4 3187 aghmart 7p. Sedan....... 1995] 4/3420) ceghlmnrtx 5p. Sedan....... 1985| 4/3570|ag 5p. State Sedan..| 1850) 4/3 | ghjlmnp p. Sedan....... - KEY TO SYMBOLS , —, Vanity set. *—Italic Sgures denote shipping e—Type of wheels optional.) i—Trunk and trunk rack: hag ol —-Windahield wings: weight Disk wheels with spare. j—Trunk rack, no trunk. — fav ; + Clock. A—Wood wheels with spare. d—Disk wheels. k—Spare tire. Spotlight. signal. ' t—Overall length. 2—Wood wheels. e—Front and rear bumpers. I—Spare tire lock. s—Spotlig Pri -__— B—Wire wheels with spare. f—Front bumper. m—Engine heat indicator. t—Vanity and ere 40 §—Prices on ap ‘ire wheels. hock absorbers or snubbers. o— gasoline gage. u—Smoking set. nal wheels with spare. Automatic windshield wiper.

Page 48

Motor Age 46

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August 9, 1928 MOTOR AGE

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WriIsvp tse springs) ial type (rear cups —— o—s Oo ITH Used Cars as well as New Consequently Used Car inventories do Cars, Cadillac-LaSalle dealers mot represent fictitious values, or a are profiting by the advantageous posi- unsound proportion of capital. tion they occupy in the trade and are reaping the benefits of the policy under which they operate.

Used Cars move faster. Liquidatio is made easier. Business is healthier. Net profits are greater. 1-F—Internal four wheels iin beaa

Cadillac-LaSalle sales do not require W hich accounts, in large measure, fo artificial stimulation by means of over- the high regard in which the Cadillac allowance for trade-ins. LaSalle franchise is held. CADILLAC MOTOR CAR COMPANY Division of General Motors Detroit, Michigan Oshawa, Canada CADILLAC-LA SALLE

E-T—External transmission «—Fabric heels : External rear Ww E-R— Als—AlLUMINUM With Suluy eel, al front and external rear B—Semi-st B-F—Intern

Page 50

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Page 52

arengo, Towa, Hickory. Ni Toling town few More than Id 18 Tskine 6,000 inhabit et t Standarg age ang Sales Nths th year, In Addition, 39 Com y locateg there Sold Erskineg from January ls Were de ivereq to Jun this Wit Tod Ction of the New Erskine Six Teate lume Is ticipat d Down IN the tate of T Xas, exia Motor ny, J f Mex; deliverey 13 The Ome OF Clar en » trans. 'skine Xes fj June 1, this yea nd atlant; yer, igs Denj ’ Towa, Populatio 3,58]. This exia h Pop lation f b 8,00 IS also © home Of the Deniso,, Aut Cc any, And ere Erskine Sixes Sold fro J ry to June Wenty-fou, Erskine Sixes ip nt a City this y of 7,465 is n m T€cord. Yet this jg t Mber . “Uvereg b The James Mo Pany at Rapig T A ulder Si » Pop ulatio 9,664, Ity, South akota Prior to J this year sold 3 . = five ae Sy = f' th ~ Were Erskin s &Teater are Pect in lew of Si rskj Were Sold by Wenatchee Pro. the "ecept “orded th Ersk nan duce ny, Inc., Wenate ee, @shingto » befor . : June | Pi bey Subse tint = — a , onty Ve riines Old by the auke|] Sup baker Were Id j additio Ww tch iy, CO “ r - el = South Dak ta, —~ : r 067 eek n Natc Is Vv MOnths Of this year, B Kings IS a cit f less own o in than 5 99 Nhab ants, T oO arage Y at Rock ‘ Maine, Dawson, Cxj abita S, 4,890, A &@ sea COast to Which t Populatioy, 109, V. Vke Sold 13 Skine the first Ve MOnths Sold ] Ersk; X€s q "ING this Same Month of 1923. d befor the in Ction Period —, dditio,, to s debak I New ang large E Up in M Ntevig > Minne : Larson thers Sold Erskine. Ss Period | delive d Stude. €rs in additio - M ntevig has ulation 419 Ntract for T, Owns Villages For SMall co Ss Studep ffer. Usually Profitap] Contract. Hard] Pita] js ° sho be Oper. . ated. No and] “nts neeg b L Made to has ber of May Confine reat ‘Nes of Cars UF sellin Ort to tp edge line © Erskine 1X at $9 -b. fa taining Tskine Nstrato $ § 3 5 Co $ 2 4 S 5 €Ntitles Sel] er S~not Only Com. Mander, tator Tesident traight Eight, t Ofitable fo. 6, “actory “nd Popular ine of “FClal cars ac Well. Mai! the ¢ nT AY, or Write Cirect THE STUDEBAkpp RATION OF AMERICA fo Dept. 51 for inform tion Dept. 51, SOUTE BEND, INDIAN, Please S¢nd me ful] information On the franchise Name Studebaker. Rrskin, ; ae ee Pues =

Page 53

_ August 9, 1928 MOTOR AGE uip- T’S a cinch for Jumbo Eq r | ur protts JUMBO GIANT BRAKE TESTER Speed—volume—accuracy! Handles up to 50 cars per day. Shows m hin is specially design- driver the need for brake adjust- " ment, re-lining and drum truing. d a a definite need — a defi- r g ed to _ Automatic. No estimating or fig- ket which exists wherever “uring. -Finest, most profitable nite mart . cars or trucks are operate es _ tester made. Price- Hollister- made ee fi aes means cutting of overhea pet every job faster, cast ion meth- economically than any 0" t. Endors- od or machinery cah _— ervice- ed the world over for aa, giving, profit-building ¢ THE PRICE-HOLLISTER COMPANY ROCKFORD, ILL. W. 42nd Street, New ae City JUMBO BRAKE DRUM TURNING “JUMBO”, a . _. AND GRINDING MACHINE Trues inside and outside of brake _ drums of cars and trucks rapidly and accurately. Fully automatic. Trouble-free. Only universal ma- chine for both turning and grind- ing. Soon pays for itself, - 140 ~— Cable Address -8 co., Dept- P -WOLLIST we . THE Os Theast send data © oc ‘ ‘a Brake D [| Com | Business & ~~ ‘Seggagenste ee Bes. eed | Ren be kee : , aor ® 3 quae FS Soi -* ’ ES : AB See . * ish Be Be - aes 5 Be ¢ % ae? 4 kc | aes Pree ney $ “ - ake Bes mx beeper ae i 2 ae “i vind. Shae - >) ce : MAA AL wre . iu ‘. ‘ Se 7 » oe ee? ey es we ation” Gee Te aie <a! “Ss ~ a. x -

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MOTOR AGE August 9, 1928

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August 9, 1928 x : és é, fj Every feature you demand * % if a | i { 4 Po | f « MOTOR AGE th eC Beautiful in a car! 7 bearing crankshaft Hydraulic four-wheel brakes Cam and Lever steering Bohnalite pistons Vibration dampener Lovejoy shock absorbers Rubber mountings for the motor Radimeter and gasoline gauge on dash Electrical clock Chromium plated radiator and lamps All nickel parts also chromium plated Deep pillow upholstery of finest velour Indirect lighting on instrument board Bumper bracket integral with frame All these features are in this 1929 Peerless. And yet the car is moderately priced. The Six-81 has clean, vivid beauty that is eloquent of marvelous performance. Back of the Six-81 stands an old established company —sound as a rock— financially independent — with cash on hand amounting to more than 40% of the listed value of the company’s stock .... offering a dealer franchise that recognizes your right to a sub- stantial profit on every car you sell. Get in touch with us now, while the impetus back of this new car is just getting under way. It will pay you. Closed models $1595 and up at factory. PEERLESS MOTOR CAR CORP. . Cleveland, Ohio 4 53

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MOTOR AGE August 9, 1928

has chucking ca- pacity of 1-4"' to 1-2". Grinds valves of any an- wean’ Sioux Roller Chucking Sys- tem grips stem firmly above worn surface; holds it perfectly centered. Self-aligning, adjustable, positive, [| accurate. Handles new Ford valves. © 5 WPA pee) Gia 5 Scene is MiSs fay eek a AS . G33

Grinding head bearings kept clean the Are ‘2 > " — and properly lubricated by oil-fil- fy » & tering felt wicks, <2 é ce ERE are some ot the peers izomm am reasons why youcandothe \ finest and most accurate valve \ = | ball-bearing as- ° . . ~ suressmooth, pos- work ...in the quickest possible \\ {itive operation time... with the Sioux Valve Face 7" er Pas Grinding Machine. 4 Kerman Study the exclusive Sioux features illustrated yet” — at the right, and you'll see why the “Sioux” is | Simple, posi such an accurate, dependable and fast machine , Som method of 4 |. © and dis- en) + a sharpening reamers and other valve work. ’ Piss

on anenen dee nity «es tego stil EOS yen PCM AP 7 Ks Sijptaltn ae irae A ed vb i ta ps & Setesie ee Bene NO se”

on valve refacing, truing valve stem ends, "engaging engaging drive shaft by means of a cam lift. You can make more money on valve work ... with a “Sioux”. e Se Sa RE EN Investigate the SIOUX ; elem i Before You Buy! : ea Your JobberSelisit® (:°0 x“i:eseeee: through oil-filtering felt wicks. Keeps out ALBERTSON & CO., Sioux City, Ia., U.S.A.

Page 57

August 9, 1928 MOTOR AGE 55 a - oes pay tig ee S/F 24 ' PNEO-Y Bete —~FLLLOMONDLE F TOW-LINE Z ? ie dre srt cro Fave gfe ag: e) ’ {f > . 5 7 , is OP 4 * Don’t miss this fast-moving oe aa =a , as —ready for action in the automobile Tow Line. The = sa ——_s = unexpected emergency. lowest priced insurance : aa ee SS Quick, easy sellers pay against the unexpected emer- volume profit — convince gency. A universal price and a sales-pull- yourself. Buy Atlantics from your Whole- ing display sign helps you sell Atlantic saler—or if he cannot yet supply you, order Tow Lines. a dozen as a starter direct. It’s a 12-ft. length of strong, pliable, special Atlantic Tow Line Mfg. Co. alloy steel. Strong enough to pull 5 tons. . . The newest tow line, pocket fitting, compact 509 Boardwalk, Atlantic City, N. J. THE ATLANTIC AUTOMOBILE TOW LINE 5 oe cK. ae 4 2% mae oe] 4 a * a Ideas Build Business and Help Your Profits Put new and practical ideas at work in your business and both you and your customers will be benefited. Motor AGE is a dynamo of business-getting ideas for live dealers. Ideas that attract trade, reduce overhead, increase sales and add to your profits. For your own good, read every issue of MOTOR AGE from cover to cover. Spot the ideas that you can adapt to your own business, put them at work and cash in/

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56 MOTOR AGE August 9, 1928

- With the World to choose from they chose HOUDAILLE SHOCK ABSORBERS for the ride HOUDE ENGINEERING CORP., Buffalo, N.Y

PISTONS FITTED WITH PINS Arrow Head standards are the same for both equipment and replacement. The motor’s reputation in the field must be carefully

maintained. ARROW HEAD STEEL PRODUCTS COMPANY Buffalo Minneapolis, Minnesota Chicago

Axle and Drive Shafts

ONE PIECE SUITS *xn’stn° Protexalls are very inexpensive, yet wear like iron; stocked in Khaki, Stripes and other fabrics. Spic and span attendants all wearing the same uniform are the cheapest form of advertising. Protexall Company 100 North Main Street Abingdon, III.

Automatic Starter Control ELIMINATES AWKWARD REACHING FOR STARTER BUTTON Write for Particulars and Two-Way Profit Plan Today MOBILATOR CORP., 333 N. Michigan Ave., Chicago

Majestic Cowl Bands Nickel plated —fits all cars. Prices and disceunts upon ...and Lamps... || request. MANUFACTURED BY METAL STAMPING COMPANY, Inc. LONG ISLAND CITY, N. Y.

> —_

(( SHOP EQUIPMENT for BATTERY and ELECTRICAL SERVICE Test Benches * * Reetifiers * * Constant Potential Battery Chargers * * Lathes Battery Testers © * Miea Undercutters * * Growlers 4358 Roosevelt Road Chicago, Illinois

oe DURAN FT x: IS A BRILLIANT SUCCESS DURANT MOTORS, Inc. 250 West 57th St., New York, N. Y. Factories: Elizabeth, N. J.—Lansing, Mich—Oakland, Cal.—Toronto, Canada

E HORN CONTROL A demonstration sells it. Write for demonstrator equipment offer

WILLEY-NOYES MFG. CO. SOMERVILLE, MASS.

All Sizes—Electric Drills FREE - - - - 60 Drill Bits Also ten thousand magnetos. All makes Bosch, Eiseman etc., at your own prices. Expansion reamers, electric motors and other tools. Write for particulars. Nobody but CHAS. STERN & COMPANY 817 WASHINGTON BLVD., CHICAGO, ILL.

NEW PRICES! A new Dealers Net Exchange Price List for Fredericks Lyknu Rewinds is now ready. Free, together with The Wredericks Armature Application List —complete data on every armature since 1920. The Fredericks jobber displays this sign. H. M. FREDERICKS CO. LOCK HAVEN PENNA.

Bi glet Better “ Built Trunks BIGLER MANUFACTURING CO. CHIPPEWA FALLS, WIS.

A waving red light is the universal danger signal. Here is a positive warning stop light, with positive profits. Write today for complete information.

Model A-AA The for ILER ELECTRICAL MFG. CO. Passenger Cars 5103 Lakeside Avenue, Cleveland, Ohio

CLASSIFIED ADVERTISEMENTS AND BUSINESS OPPORTUNITIES

COWL

SADDLE LIGHTS : f __—siImsstock for all ‘ makes of cars Easy toinstall Good discount

@> a ain jhe ARMSTRONG CO.

f | _| yx 6340 PENN AVE. £.£.P/TTSBURGH, PA,

NEXT WEEK —is the time to read next week’s issue of MOTOR AGE, as you are reading this week’s issue this week Motor AGE Chestnut and 56th Sts. Philadelphia, Pa.

service station, or live wire accessory store THE CLASSIFIED DEPARTMENT = —_ “oe i literature an Sales RESULTS. ranchise to 7 " WILL HELP YOU MA, 105 W. ease St, Chicago. ° -

To locate business opportunities DEALERS WANTED — Manufacturer of new To sell, rent, exchange or buy mene egg with no Pg ga _ give exclusive territories to e best and most TS To find men or employment aggressive new car dealer, garage owner, CLASSIFIED ADVERTISEMEN IN “MOTOR AGE” ALWAYS BRING

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Page 59

a NG panansnenete August 9, 1928 x x Za i 2 LL MOTOR AGE 57 INDEX TO THE ADVERTISEMENTS The Advertisers’ Index is published as a convenience, and not as a part of the Advertising contract. Every care will be taken to index correctly. No allowance will be made for errors or failure to insert. A Albertson & Co......... 54 Armstrong Co. ...cceee 56 Arrow Head Steel Prod- ee ee 56 Atlantic Tow Line Mfg. Se cconsvvcdoubosbebe 55 B Bigler Mfg. Co. ........ 56 Black Mfg. Co., J. C... 57 Budd Wheel Co. ...... 2 Buick Motor Car Co., Back Cover C Cadillac Motor Car Co.. 47 Classified Advertising.. 56 D Durant Motors, Inc..... 56 E Ethyl Gasoline Corp... 4 Evr-Klean Seat Pad Tk. obepenackesbeueses 3 F Fredericks Co., H. M... 56 G Gates Rubber Co. ..... D H Houde Engineering SS: igo wes eeeenee eae 56 I Ner Electrical Mfg. Co.. 56 L Lyon Metal Products, 0 ee ee eee 1 M Metal Stamping Co., I siete av: ie eae nk eek awe 56 Mobilator Corp. ....... 56 N Nash Motors Co........ 6 New Departure Mfg. Ge: cp.evcesnennsoenians 7 O Oakite Products, Inc... 3 P Peerless Motor Car 0 Pee ee 52-53 Plymouth Motor Co.... 58 Price-Hollister Co...... 51 Prete Gee cccwseees 56 S Saylor Mfg. Co........- 3 Stern & Co., Chas..... 56 Studebaker Corp. of EE 6 cc ctewie eee 49-50 Stutz Motor Car Corp. of America..Front Cover T : Tropic-Aire, Inc..2nd Cover U Universal Monogram Sk: cede deenesnedeéen 8 W Warren Tool & Forge Be: écvbnneddeeenwane 57 Watson Co., John War- OO-. ccaeeesdsosdeasnes 57 Weidenhoff, Joseph ... 56 Willey-Noyes Mfg. Co.. 56 World Bestos Corp., 3rd Cover i} IT Ne IS I I 0 SS I 54/4) Ed bE4 bE4ibE4 BEd BEd bEqbE4 PEA bE 2 = 4ibE4 t ibE4)bE4 b4ibE4 THE WARREN TOOL & FORGE COMPANY STANADIATOR You can make more money by replacements than repairs. ‘**Standitall’’ cores will not burst from boiling or force from freezing. Will outlast the life of the car. Liberal offer for the wide-awake dealer. Investigate now. J. C. BLACK MFG. COMPANY, INC. OIL CITY, .PA. ONOGRAY Radiator Caps “ GEAR SHIFT BALLS, ORNAMENTS THE KINGSLEY-MILLER COMPANY - CHICAGO SHOPS Displaying this sign are carefully selected J. WARREN WATSON CO. Phila. Pa. WATSON A\TABILATORS Official Sales and Service AoToR AGE What the engine is to the automobile— what the propeller is to the airplane— what electricity is to the dynamo— what broadcasting is to radio— Motor A ge is to automotive dealers: An indispensable factor in buying, advertising and selling.

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HE new Chrysler-built Plymouth, Chrysler’s value leader in the lowest- priced field, offers far greater profit possi- bilities than any other car in this field. No other car offers such unusual features as does the Plymouth at anywhere near the same price. Think of it — full-sized, roomy bodies — ‘‘Silver-Dome’”’ high-compression engine using any fuel—light-action zuternal expanding hydraulic four-wheel brakes — slender profile radiator — arched window silhouette — chromium plating — and 58 MOTOR AGE “CHRYSLER HRYSLER™ Plimout — § Value Leader ~ 0/9 Profit Leader — — in the Lowest-Priced Field August 9, 1928 business in the largest motor car market. For every dealer knows that the public welcomes a large, roomy car with such unusual features at such a remarkable price. The Chrysler-built Plymouth outranks any- thing in the lowest-priced field. Its style, size, luxury, comfort and performance are second to none. It creates a standard by which value in the lowest- priced market must from now on be measured. Chrysler now offers to all automobile dealers everywhere a new and special Plym- many other features directly traceable to Chrysler’s Standardized Quality. These exclusive features can mean but one thing for the dealer—volume outh franchise. It offers advantages you cannot afford to miss. An inquiry from you will not only produce full information but will be held strictly confidential. | PLYMOUTH MOTOR CORPORATION, DETROIT, MICHIGAN {Division of Chrysler Corporation}

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ire cet ers ves An nly be At Ang el Terrace See Yellowstone Park in amore comfortable way today and in safety too—each bus is equipped with GRAFILD BRAKE LINING or? pe 1 . \\// WORLD BESTOS CORPORATION, 52 Courtland Street, Paterson, N. J.

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Ase cad zi SIN OREN jae ees ht a Flow | 9 8 ae. St ey Sey de age ae coe ea 15 = i ee aS on t - SSS ae Stead = To Buick Dealers — now enjoying record sales due to the sur- passing quality of the Silver Anniversary Buick —the big, outstanding advantage of the Buick franchise is its solidity and security. | For 25 years, the Buick factory and Buick Dealers have won ever-increasing success; and their present position is so sound and strong as to assure even greater prosperity in the future. It pays to be a Buick Dealer. Twenty-five years of progress has proved that to the satisfaction of all. BUICK MOTOR COMPANY, FLINT, MICHIGAN Division of General Motors Corporation Those who desire the Buick franchise should have their names on _ file The SILVER ANN IVERSARY WITH MASTERPIECE BODIES BY FISHER

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