Motor Age 1926-02-11: Vol 49 Iss 6

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NumberO _ CHICAGO, FEBR In This Issue—The Dealer’s Finance Problem eA a Ae lls As ce a Nm: la Vol. XLIX PUBLISHED WEEKLY AT 5 SOUTH WABASH AVENUE “Thirty-five Cents a Cops UARY 1 1. 1926 Three. Dollars a Year - en & » . a BOB 2 + r i. —— “ae “23 “72 a” - J '¥ eye . ~ 4 Rot ont Lae x is £ g et a: rt ths - té #OG + ' B4 ag ‘ 0 a 7 s & : aM) “ab “he ™ Re — n ; swbeca toes oe a a ; : 23 ing eek Sein : : oe x fe a! : Bg Yo LAY « fay . #412 Bea ea’ Se *. ‘ ore ea Fone se Yam a a ors ss an & Ks eS Sd “pat a z a * ; A ‘we = 2 ne A J ax. yy 4 We $3 - “R * ry ug A 23 the Ie wa »¥ | Eo Ke. tie roe 20 “a per. Se aad enlace fhe See” STDS, ig aE Resse ieee In the ever-widening “Six” market Hudson-Essex represent the most profitable and satisfactory line to sell as well as the “World’s Greatest Values” to the buyer. HUDSON MOTOR CAR COMPANY, Detroit, Mich. sn a linens \nnansinoc- nalinesinteiinaaia ania post office at ¢ igo, Ill, under Act of March 3, 1879.

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Attractive Discounts to Dealers Ms 'Z Ps wa & + aes catd : _—s Three Bonney “CV Chrome Vanadium double end Engineer’s Wrenches for the six most popular SAE bolts (7/i6'', 1/4", 5/16", 3/8", 1/2", 2/16) ina leather- ette kit. The price, $2.50, is less than the regular price of the three wrenches if purchased individually, no charge being made for the leatherette kit. This sample kit is offered at this price because we know that after a mechanic has used a few Bonney Chrome Vana- dium Wrenches nothing else will satisfy him. Be . tg oe 1 be Re Mig at tat ASS. HUNT eS eo ok | | | | | ARR eRe I ee ORIEN mete emer te set g as sass? s , eS | You can secure from your jobber. Write for detailed information. Bonney Forge & Tool Works Allentown, Pa. Makers of Special Service Wrenches of Chrome Vanadium, Carbon Steel Drop Forged Wrenches, Stillson Wrenches, Vises and Drop Forgings and the Bonney Rim Tool. (Patents Pending) A PROFITABLE RESALE ITEM This kit is ideal* for the automobile owner, con- taining genuine Bonney *CV Chrome Vanadium Wrenches of the sizes most used, in an attractive tool roll, at a price that anyone can afford to pay. [*CVisa Bonney te ee trademark registered in the U.S. Patent Office. Chrome Vanadium registered August 11, 1925. Heb i

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february 11, 1926 MOTOR AGE _——_—_ Ce ig) THE NEW MOON LINE a MOON-DIANA Amazing New Prices \ d ’ MOON SIX DIANA EIGHT De Luxe Coach... ... $1295 er $1695 a eee ee $1395 I ine aw ee $1695 4-Door Standard Sedan $1445 Cabriolet Roadster . . . $1995 Cabriolet Roadster . . . $1545 2-Door Brougham .. . $1795 De Luxe Sedan ..... $1595 4-Door Sedan De Luxe . $1995 All Prices F. O. B. Factories A 36 per cent increase over 1924—an esti- mated demand for a 41 per cent increase in 1926— Tremendous factory expansions and economies—Moon’s enlistment of the best designing and manufacturing brains in America—$/75,000,000 in assets, pledged to produce the greatest quality values. These prices give you a complete line of sixes and eights at the best quality value on today’s market, with a contract and a policy that is planned for the best interests of the dealer. ? LQ) MOON MOTOR CAR COMPANY - - «- = ST. LOUIS © DIANA «8°? IS ALSO PRODUCED BY THIS COMPANY \ Fy)

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MOTOR AGE

ECLIPSE BENDIX DRIVE

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‘ — ee PSLRA aes & & “RD? Tete £433 Toor i Se LOLOL LALLA LIDAR, BA NON RARAY Hon AMAA For Your Convenience RACTICALLY every make of car, truck and taxicab can be serviced with this convenient Service Assortment of Eclipse Bendix Springs. Contains ten springs of eight different types. The red and yellow label on every spring insures the highest standard of satisfactory, dependable service. Order this assortment from your jobber now. Send for these Service Bulletins To give every repairman authentic and understand- able information on the proper servicing of the Eclipse Bendix Drive, bulletins dealing with its va- rious phases are issued regularly. We will be glad to send them to you without charge. Just fill out coupon below and mail today. ECLIPSE MACHINE COMPANY, ELMIRA, N.Y. ECLIPSE MACHINE COMPANY, HOBOKEN, N. J. ECLIPSE MACHINE COMPANY, Ltd., WALKERVILLE, ONTARIO | Eclipse Machine Company -] MAIL THIS COUPON |e- | | Elmira, New York Department 7 © Please send at once your useful Service Bulletins on the Eclipse Bendix Drive; also name of nearest distributor of Genuine Parts for the Eclipse Bendix Drive. | Name | Address

February 11, 1926

Fe Ne Se: Dav Sec: Yor Fr1’ SUI $3.0 $6.0 En

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February 11, 1926 [\OTOR AGE VOL, XLIX No. 6 SaM SHELTON, Editor CLARENCE Pui uips, Asst. Editor Tom WILDER, Architectural Editor Lesuiz S. GILLETTE, Field Editor, Juttan Cuass, Directing Editor B. M. Ixert, Technical Editor A. H. Pacxer, Associate Editor Joun C. Gourtiz, News Editor Detroit W. L. Carver, Field Editor, Detroit M. W. Baker, Asst. News Editor James C. Grant, Detroit News Rep. CONTENTS New President of N. A. D. A. Is Successful Dealer 9 The Dealer’s Financing Problems Claim Attention of N. A. D. A. 10 Serving the Repair Shop With Replacement Parts 12 By Leon F. Banigan Magnetizing Magneto Magnets 14 By A. H. Packer New Opportunity Offers for Electrical Service Stations......... 17 By A. H. Packer Show Time Is Banquet Time in Motor Land... 18 New Accessories at Chicago Show 20 Prize Winning Windows in A. E. A. Christmas Contest............ 24 The Readers’ Clearing House 25 Motor Age’s Flat Rate Forum . 30 Editorial 31 News of the Industry 32 Trade Association Activities 42 ee ea eee 43 Specifications ai 44 CLASSIFIED ADVERTISING SECTION 87 INDEX TO ADVERTISERS 88-89 Motor AGz is published every Thursday by CHILTON CLASS JOURNAL COMPANY Mallera Building, 5 South Wabash Avenue, Chicago C. A. MusseLtman, President and General Manager Jj. S. Hitpreru, Vice-Pres. and Director of Sales W. I. Ratpu, Vice-Pres. Davin BEEcrort, Vice-Pres. A. H. Vaux, Secretary and Assistant Treas. Cable Address: Motage, Chicago Telephone: Central 7045 J. H. Coxrzins, Vice-Pres. H. J. Reprrzxp, Treasurer ~- OFFICES New York—U. P. C. Bldg., 239 West 39th St.; Phone Pennsylvania 0080. Detroit—7338 Woodward Ave.; Phone Empire 4890. Cleveland—540 Guardian Bldg.; Phone Main 6860. Philadelphia—S6th, and Chestnut Sts.; Phone Sherwood 1424. Indianapolis—519 Merchants Bank Bldg.; Phone Riley 3212. Owned by United Publishers Corporation, 239 West 39th Street, New York; Cuartes G. Puitirps, President; A. C. n, Vice-President; Fritz J. FRANK, Treasurer; H. J. Reprietp, Secretary. SUBSCRIPTION RATES: United States, Mexico and U. S. Possessions, $3.00 per year; Canada, $5. 00 per year; all other countries in Postal Union, $6.00 per year; single copies, 35 cents. Member of the Audit Bureau of Circulations. Member, Associated Business Papers, Inc. Copyright, 1926, by Cuitton Crass JournaL Company Subscriptions accepted only from the Automotive Trade Entered as Second Class Matter, Sept. 19, 1899, at the Post Office at Chicago, Ill., under Act of March 3, 1879 MOTOR AGE — - Ww ww Oe «2 POINTS OF SUPERIORITY HERE are 21 rea- , sons why you | should not be without § this super-hoist, with ! its 21 points of superi- } ority. Let us tell you about each one? . TIMKEN TAPERED ROLLER BEARINGS Eight to each trolley. . STEEL SIDE PLATES Bumpers protect wheel flanges and treads, . CHILLED TREAD WHEELS Absolute roundness insures ease in handling load. . STEEL EQUALIZING PIN Permits placing trolley on I-Beam at any point and insures equal distribution of the load on the four wheels, 5. STEEL HANGER PLATE May be eliminated and hook hung on equalizing pin to save headroom, . STEEL HOOK—DROP FORGED—PROOF TESTED The strongest part of the hoist. This hook never opens to drop the hoist and load, . STEEL DROP FORGED CROSS HEAD . SAFETY LOAD CHAIN GUARD Completely shrouds the upper half of load wheel, holding six links of load chain in wheel at all times. . STEEL LOAD WHEEL 10. Special analysis electric steel casting, annealed. OIL TUBES To insure positive and easy lubrication at vital points. 11. MAIN DRIVING SPINDLE AND PINION Upset forging S. A. E. steel 1035—heat treated. 12. BRONZE BUSHED LOAD SHEAVE 13. BALL BEARING DRIVING SPINDLE Where speed is greatest. Not subjected to heavy and shock loads. Eliminates wear on this part. 14. STEEL SUSPENSION PLATES An extra precaution to care for heavy overloads, 15. NON FOULING HAND CHAIN GUIDE (Malleable Iron) 16. GEAR COVER—EXTRA HEAVY Pressed from %” plate. Insures permanency. 17. STEEL CHAIN—ELECTRIC WELDED Special heat treated and proof tested. An elastic limit 4% times — capacity, and breaking strength 6% times rated capac 18. gre ‘HOOK—DROP FORGED—PROOF TESTED Never opens to drop the load, 19. DETACHABLE STEEL COUPLING—DROP FORGED Completely enclosed Ball Bearing. Easily detachable to ee oe Load is not held on connecting bolts,but by the forgin 20. BALL THRUST BEARING ON BOTTOM SWIVEL HOOK Permits easy swiveling of load. Insures load chain hang- ing straight and feeding perfectly straight into load sheave pockets. This insures longer ——, to chain and wheel the greatest point of friction and we 21. OIL. CUPS SPRING COVER IN ALL OIL HOLES ASK US ABOUT THEM MANUFACTURING COMPANY Lisbon.Ohio. US A IMPROVED HIGH SPEED HOIST

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MOTOR AGE February 11, 1926 Again at Philadelphia NEW STuTZ retail sales at the Automobile Show break all records of the industry > We hereby certify that a total of 177 retail orders for New Stutz Cars were taken at the Philadelphia Automobile Show fran Jarmmary 16th to January 23rd (inclusive) 1926. These orders represent a combined value of $584,100, and were taken from individual buyers, no wholesale orders being included in the above figures. 5S. R, BLOCKSOM MOTOR COMPANY. LRU eEed £2, General Manager Sworn and Subscribed to before me this 25th day of Jarmary 1926, ~ Notary Public My commission expires 3-12-27 At NEW YORK NEW STUTZ retail sales at the New York Automobile Show, Jan. 9th to 16th, 1926: 175 cars, representing a value of $577,500 This breaks the record of all New York Automobile Shows. DEALERS who are interested in this record-selling automobile are invited to write or wire for full information. STUTZ MOTOR CAR COMPANY of AMERICA, Inc. Indianapolis Fe

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February 11, 1926 MOTOR AGE 5

How Studebaker Sells the Public on the Dealer as well as on the Car

February 13,1926 THE SATURDAY EVENING POST When You Buy a Used Car | The name on the dealer’s door may mean more than the name on the radiator

Pledge to the Public on Used Car Sales | | Allused cam offered the publish ice Se re a si La

w . ook Je eebastht ic be ‘ilies a sgh wage on 2 comping wig, i¢ mie

cae cinetaaie Oo econ » be subd ow thet basis. tach eos ene anh Set Sent what ix is. 2 All Studehideer automobiles which are sold as CERTIFIED »» CARS have been properly reconditioned, and carry a 30- day Sa service on adjustments. This 5 possihbo becasme ramen cre mage Bas hts a every Soadebaler, which tt in tapunsibble to exbause in Why Men of Judgment Ss eae So : Buy Studebakers 2 Every cat is conspicu usly marked wi its price in plain figures, and that price, just as the price of our new oot Made —Worthily Sold com «dey maintained. ‘The poblis con Sacd te Siti al ibe cube stl at dnt hace policy is “ume price satily-~she same price-to aL” Ber, te well cars on, this cuney soe of seamm see Ne bans poten vo agin ot : 1 Nasey uiddpee bf aed ce ay Aik & Gc re de. and then, if not satisfied for any reason, turn it back and apply the money paid as a credit on the purchase of any " One-Profit Va Value Studebaker is the only One-Profit car in the quality tield—the only car | which has al! ‘bodies, aff engines, afl axles, all clutches, gear sets, springs. differentials, steering: gears, brakes,’

* other car in stock—new or used. te ts axeaned, of comme. that the car has act bewe smanbed wg by cells Pea ta aes harman ij ee aka ea of America,

whose cars we sell, we pledge adherence to the above policy in selling used cars. By pour Sudetaber Beale

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HERE are seventeen nullion used cars in the t'nited States. The finest motor that rolls down [Fifth Avenue is a used car. The value of a used car is governed by these 3 important factors: 1. What the maker put into it. 2. How it has been used. 3. How it has been reconditioned. ‘Many shrewd buyers realize that it is sensible economy to buy a fine used car with a great deal of unused quality transportation rather, than, a cheaply constructed new car,

Under the Studebaker Dealers’ Used Car Pledge you are akle to buy unused transportation with maximum safety. Asa guaranty that the car you buy has been properly reconditiomed and Is as represented, you are offered 5 days trial. No mattér what make of used car you intend buying, you cant afford to purchase without sccing-the Stude- baker dealer's stock. He. sells un- used transportation on the same high plane that distinenishes, his merchan- dising of new One- Profit Studebakers.

gtay-iron castings.and. drop forgings designed, engineered and manufactured by one organization. Therefore prices . are down to bed rock, Unit-Built Coiteuation Studebaker facilities make possible Unit-Built construction. Since the entire car is designed and built as a ‘unit, it fryetions smoothly” and yields scores of thousands of -miles of excess transportation. . Always Kept Up-To-Date” Studebaker’s $100,000,000 facilities .enable us to keep cars constantly . up-to-date, Improvements are continu- ally added, so that Studebaker buyers thay have the imimesate advantage oi our engineering achievements. Low Finance Rates 4 Purchasers may buy Studebaker cars out of income at the lowest time-payment rates*khown to the is- dustry. World-Wide Service Studebaker cars are sold and sery- iced by a world-wide ofganization of responsible merchants,

‘EB ORO a OO tp LM CO Ra ICID . OEP or <p OO

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6 MOTOR AGE February 11, 1926 Febr eee OS The Country Has Gone Nash Nash January Sales Top Last January by a Full 45% And January 1925 was Greatest January in Nash History Though 1925 was a record-breaking Nash year in production and sales the New Year has already started stepping ’way past the best previous high marks. January 1926 sales and production swept beyond the history-making record set last January by a full 45%. And so the first month of 1926 becomes the 17th consecutive month that Nash has marketed more cars than in the corresponding month of the pre- vious year. —with the sole exception of November 1925 when production was arbitrarily halted to permit bringing the new “Enclosed Car’ Motor into manufacture. (2896) Leads the World in Motor Car Value

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February 11, 1926 MOTOR AGE Be

The soundest rea- 4% son in the world ,’ why you should .' investigate the |} James line is that hundreds of deal- ers, like yourself, are satisfying their customers and making money

James Motor Valves are made for all cars and trucks on the roadinstandard

and <"' oversize e stems. Built to exact é‘ with these better car manufacturer’s specifications. valves.

Ask your Jobber’s salesman ! James Motor Valve Company 1314 Maple Street, Detroit, Mich. MOT RVALY™

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MOTOR AGE Today, more positively than ever, a Chry- sler dealership is the greatest profit-making franchise the industry holds. A Chrysler dealer has the new super-fine Chrysler Imperial “80”— at *2645 to *3695 — appealing to the topmost market. A Chrysler dealer has the Chrysler “70”—at $1395 to *2095—whose astounding success of the past two years takes rank with the foremost achievementsin American business. A Chrysler dealer has the equally sensational Chrysler “58”—at *845 to *995—selling at electrifying new lower prices. In these three great cars a Chrysler dealer today has a complete high quality line— nineteen fine body styles—to interest every prospect in his community who desires a motor car of utmost worth and value. There are a few desirable dealer points still available. Your inquiry will be treated in strictest confidence. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LTD., WINDSOR, ONT. February 11, 1926 Serves the Entire Market CHRYSLER | | 2a @ rm,

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Volume XLIX M OTOR AG E, Xember 6 Cryo— GOOD C H I C AG O, FE BR UA R Y 1 1 2-6 New President of National Automobile Dealers Association Is Successful Dealer Charles B. Warren, Formerly a Factory Road Salesman, Now Distributor in Four States, Elected Head of N. A. D. A. at Ninth Annual Convention HE new president of the National Automobile Deal- ager. From 1913 to 1917 Mr. Warren was general manager ers Association, elected at the ninth annual conven- of the General Motors Truck Company in New York City, tion in Chicago, Feb. 2, is Charles B. Warren who’ which position he resigned when selected by Charles W. as Nash distributor in New York City and other Nash for the New York and Buffalo Nash distributorships. eastern points is one of the larg- From small beginnings, eight est wholesale and retail dealers in years ago, Mr. Warren has devel- the United States. Bere tec one, REE i OF oped an efficient selling organiza- As president of the National tion of several hundred dealers, in dealers’ organization Mr. Warren four states, devoted to the retail becomes the spokesman for a merchandising of Nash and Ajax rapidly growing and powerful cars and products, and also has group of the country’s best deal- strong retail selling organizations ers, and he brings to this organ- in New York, Buffalo and Syra- ization the personal prestige and cuse. influence that he has acquired in Mr. Warren now is president of ee ee ta Mae 4 ate ™ . Athy SMES MS a? ee Oe a tnd ee a ee et. Nee loci , 5S M — - _ aa ai ey Sg BOSE . . ce Pcs : . his remarkable business career. il the one te tgeeeg a Although Mr. Warren is toda ie tion of New York and the Nas the ae a distributor of be if at atl | Buffalo Corporation of — tween 17 and 20 per cent of the pe aE eT ee With these two companies he cov- anton production of the rong fac- il y : : ee yer eastern epnennd i ories, he entered upon his pres- HE Hida cluding all of New York state an ent business enterpris — ‘than | 1} i pe — of a New Jersey nine years ago. ow at the age Hii and Pennsylvania. of aon 45 “ is one of the - ' ali - | Other em elected by the N. A. D. A. are: First vice-president, William L. Hughson, Ford dealer, San Fran- cisco. Second vice-president, C. U&. Coddington, Buick distributor, Charlotte, N. C. standing examples of a successful automobile dealer and distributor. At the age of 20 Mr. Warren left a. North Dakota farm to be- gin a business career. His first connection with the automobile business was a road salesman for the Haynes company. He then Treasurer, F. W. A. Vesper, Successively managed the Cleve- hhh Buick distributor, St. Louis. land branch for the Stearns car Mh Newly elected members of the ~ was sent to New York for the ‘ board of directors are: aynes Company to direct retail ‘ Clarence Fisher, Uppercu-Cad- sales of the factory branch in ““™"*s ® Psy cag Automo- ‘ila Co., Newark, N. J.; George that city. He returned to Ko- 7 Hoeveler, Stutz and Cleveland, komo, Indiana, about 1907, to ac- distributor, Pittsburg, Pa.; By- cept a job as factory sales manager for the Haynes car, ron C. Foy, Chrysler dealer, Detroit, and James E. Harris, and about four years later was made general factory man- Nash distributor, Charlotte, N. C.

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William L. Hughson, Ford dealer, newly elected first vice president of the N. A. D. A. the Ninth Annual Convention in Chicago during the National Show, strongly denounced too liberal finance terms in the sale of automobiles as detri- mental to the best interests of the automobile merchant and the industry in general. Furthermore, as the spokes- man of the dealer, it definitely outlined a financing plat- form which it is prepared to aggressively promote in 1926. That platform, adopted in the form of a resolution, recommended the following methods in handling time sales: 1—That all finance companies adhere to the standard term requiring one-third down payment and completion of the deal within twelve months on new cars, and forty per cent down, balance in not more than twelve months on used cars. 2—That commercial bankers revise standards of com- mercial credit to allow greater credit to automobile dealers, with fast turning lines, than those in other lines whose goods move more slowly. 38—Elimination of all dealer endorsement of customer paper as a means of removing a legal contingent lia- bility. This also includes elimination of all practices requiring the dealer to sign a separate repurchase agree- ment where his paper is taken without recourse. 4—-That where dealer endorsement is required, the dealer be allowed to charge a sum sufficient to set up an adequate reserve to cover himself for the risk he is guaranteeing. S—That the practice of manufacturers who are pay- ing subsidies to finance companies be immediately dis- continued. 6—That every encouragement be given to local inde- pendent finance companies who have played a tremen- dous part in the upbuilding of volume sales in the auto- mobile industry. 7—That the automobile dealer be allowed complete freedom of choice in his selection of the finance com- pany with which he is to do business. 8—Grant the right of the manufacturer to set maxi- 10 “Te National Automobile Dealers’ Association, at The [ealer’s Hin CLAIM Attention mums above which the cost of financing must not go, but these limits should be made with a view of permit- ting the finance companies to charge the maximum legal rate of interest, plus actual cost of making adequate credit investigation, plus the actual cost of maintain- ing a diligent collection force, plus an adequate reserve to protect either the finance company on non-recourse or the dealer where endorsement is required, plus a legitimate profit to the finance company. 9—That all advertising campaigns in which unwar- ranted stress is made of low rates and low down pay- ments be immediately withdrawn or cancelled and that no new similar campaigns be contemplated or executed. 10—That the automobile dealers throughout the United States support this platform. This action of the N. A. D. A. followed a day’s session given entirely to the finance question, in which the prin- cipal speakers were: C. C. Hanch, general manager, National Association of Finance Companies; Charles E. Gambill, Chicago Hupmobile distributor and retiring presi- dent of the N. A. D. A., and Emlen S. Hare, vice-president, Hare & Chase. While holding strongly to the soundness and desirability of time payments in automobile buying on a proper basis, Mr. Hanch pleaded that all branches of the automobile industry keep unimpaired the methods that in the past have proved sound and profitable. “It is gratifying to say that the tendency to deviate from sound credit terms has apparently passed the peak,” said Mr. Hanch, “and there seems to be a disposition on the part of both dealers and finance companies to keep terms within safe limits. If this situation is not upset by excessive competition among manufacturers, bankers throughout the United States undoubtedly will continue to loan large sums of money to prudently managed finance companies so that a large production of automobiles may be continued and the general prosperity of the nation promoted. “To accomplish this result there should be co-operation of manufacturers, dealers and finance companies with the approval and support of the bankers. Any tendency toward unsound policies or practices should be eliminated. Practices which do not offer an adequate profit to the dealer are unsound. Practices which prevent the dealer from freely functioning as an independent merchant are unsound. The practice of giving and receiving rebates must be abandoned. This does not refer to legitimate compensation to dealers for assuming by endorsement or repurchase agreement, a part of the hazard in connec- tion with automobile financing. Floor stock financing must be carefully checked so as to make sure that cars are not financed which are not in stock. Duplicate financ- ing must be prevented. The dealer should make a suffi- cient investment in floor stock so that he has more than a moral obligation to séll it. The value of the used car must not be inflated before it is financed.” In addition to presenting a survey of average exper!- ences in various forms of finance terms, Mr. Hanch pre- sented some new data concerning time sales that was intensely interesting. Among these was the actual setting by investigation of a broad nature of seventy-five and one-half per cent Motor Age as tl men seve is n cars at t the 19265 abou $380 NE\ CAF gene corr to t] lowl pape Total Deal pro War « Freig Total Total Total Total Total Total Total yea Total in a safet strai Sales tage: Febr

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ancing Problems of the N. A. D. A. as the proportion of car sales now made on the time pay- ment basis. Concerning this he said. “An average of seventy-five and one-half per cent of all motor vehicles is now sold on the installment plan. According to N. A. C. C. figures there were produced 3,833,000 passenger cars and 492,000 trucks in 1925. The 1925 average note, at time of purchase, on new cars was about $530, and the average note on new trucks was about $765. The 1925 average note, at time of purchase, on used cars was about $280, and the average note on used trucks was about $380. THE RATIO OF USED CARS TRADED IN ON NEW CARS WAS 80 USED CARS TO EVERY 100 NEW CARS SOLD.” Answering the critics of volume installment sales in general and of automobile financing in particular, and to correct the exaggerated idea in the public mind relative to the dealer’s gross profit, Mr. Hanch presented the fol- lowing tabulation of the total volume of retail automobile paper during the past year: Total wholesale value of cars and trucks.............. $3,000,000,000 Dealers’ gross discount to cover all expenses and net profit pnnastplsnkeeecheckesererawexeeusaekedivnbaue 800,000,000 ee CG I on oon vnctsccccccccccdncesvcenencee: 100,000,000 Freight and delivery charges.................0ccceec- 200,000,000 Total retail value of cars and trucks................. 4,100,000,000 Total value motor vehicles sold for cash............. 1,000,000,000 Total value motor vehicles sold on installment plan. . 3,100,000,000 Total amount of cash down payment................ 1,000,000,000 Total amount deferred payments on new cars......... 2,100,000,000 Total amount deferred payments on used cars........ 900,000,000 Total volume new and used car paper financed during oe.) See ee eee ee ee ee ee eee 3,000,000,000 otal amount of paper outstanding at given time...... 1,500,000,000 | Mr. Gambill warned that industrial future, not only in automotive lines, but all others, rested on financial safety and he pointed out the precarious position that straining of financial sources. through too liberal time sales will develop. Emlen S. Hare presented a paper outlining the advan- Left: C. C. Coddington, 2nd vice-president N. A. D. A.; right: F. W. A. Vesper, treasurer of the association. factory alike, the merchandising session also was largely attended and enthusiastically received. This program included a talk by Edward Payton, market analyst with the N. A. D. A., whose work among dis- tributors in helping them to find potential markets and obtain greater sales penetration has attracted the atten- tion of the entire industry, entitled: ‘Planning the Car Sales for 1926.” Other features were, “Can 1920 Model Salesman Close 1926 Buyers?” by H. D. Bullock, sales specialist of the N. A. D. A.; “Dealers’ Dollars and Used Car Sense,” A. R. Kroh, Sales Promotion Advisor of N. A. D. A., and “Sell Cars—Not Terms,” William B. Burruss, aales consultant, N. A. D. A. The convention program also included a most complete and interesting presentation of 1926 marketing possibil- ities by James H. Collins, Vice-President and Research Director of the Chilton Class Journal Co. The association adopted a resolution again appealing to Congress for the complete repeal and elimination of the so-called war tax. In the absence of Harry M. Fancher, Secretary-Treas- urer of Tom Botterill, Inc., Denver Hudson & Essex dis- tributor, whose educational work with the N. A. D. A. in management and accounting has attracted nationwide commendation, G. V. Orr, President of the Overland Motor Co., Chicago, presented his unique plan of dealer educa- tion and co-operation in management to insure profitable tages of non-recourse financing. business. Mr. Fancher was ill and unable to attend. Tabulation of Average Experiences Based On One Year’s Record of Many Automobile Finance Companies—Completed Nov. 1, 1925 Losses on Repossessed Cars| mes Ratio New eT bony % of Special Paper i E . ~ © a B be § 2 = - 2w & 3 4 bel be Ey ¢ ¢ ¢ » | BBs (8 |ehesS| os | 22-2 c Ss ad ¢ © Bo ® BQ o Spee =o ® ~& ere 2E Ss as as EE a es ro esos 438 lee 62] 2S 152 | 2] Fs | B2e | BER | Beh [8 S/Eoses| TSa | wees a+ fo > | = Ay oa) won SOG San if ase /OLARD] Fea o3 63 Q Ay Average $50 $78 $220\13%,%/] 3 8/10% 11% 3% 6 1/6%| 31% 94% }18 1/3%|19 1/3% Above Standard 56 2/3%| 341 1/3% 1214%% 537% 104 2/3% Repossession Loss Ratio 12 Mo |___ 163% 86%| 1.041%| .536% 1.1% Repossession Loss Ratio 16-18 Mo. | _ .254% 563%| 1.625% | .839%| 1.716% | ~~; 3 .116%| 1.687%| 4.583% | 2.537% 4.84% February 11, 1926 11

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LEON F. BANIGAN Editor Motor World Wholesale HAT you, as manufacturers, are interested in is how replacement parts can be most effectively and eco- nomically distributed. You are looking into the future to discern if you can, the method of distribution that will give your products the best channels through which to reach the car owner. There is just one economic reason for your existence as manufacturers of maintenance parts—to render maintenance service and help provide more continuous and satisfactory transportation. So you are not in doubt as to what you want to do. But some of you are bewildered as to how you want to do it. Most of our difficulties in replacement parts distribution at the present time are due, it seems to me, to the fact that some of us are still trying to distribute parts through channels and methods that were in vogue ten years ago. We have not caught the picture of the tremendous expansion of the re- placement parts market and the changing channels of distribu- tion to serve that market. We are trying to do our daily dozen in parts distribution in the pants we wore ten years ago. No wonder they pinch and bind and tear and rip—and we have our embarrassing moments. One of the strongest criticisms of our methods that I have heard is that they start at the factory and expect to make the customers conform to them instead of starting with the cus- tomer, giving due heed to his needs and buying preferences and conforming to them all the way up to the factory. In my talk today I hope to present two major ideas: Registration Is Barometer 1. The tremendous growth of the replacement parts market in the last decade. 2. The effects of the growth of that market upon buying habits and distribution methods. Let’s get a mental picture of our market. And first of all let’s recognize the fact that car and truck registration is the barometer of the replacement parts market. While motor vehicle sales have fluctuated up and down in ten years maintenance and operation sales which create the demand for parts have gained steadily, even in years of de- pression. They follow the registration curve. Then let’s study the registration curve for the past ten years. In 1915 when the general automotive jobber became a factor in distribution there were 2,500,000 cars and trucks in the United States. In 1915 there were about 25,000 repair shops, and there were approximately 100 vehicles to each repair shop. In 1925 there were 75,000 repair shops—and there were 266 vehicles to each shop. Ten years ago motor vehicle sales amounted to 80 per cent of the automotive market. Five years ago car and truck sales were only 60 to 65 per cent of the automotive market. 12 Serving the Repair ~~ With Repla By LEON F. BANIGAN Editor of Motor World Wholesale In 1925 motor vehicle sales dropped to 44 per cent of the market and 56 per cent of the money spent in all automo- tive establishments was for replacement parts, maintenance and operation. So much for the national picture of our tremendous growth in the replacement parts market. But let’s look at the picture sectionally. In 1915 there were 510,000 vehicles in the west north central states of Minnesota, Missouri, Iowa, Nebraska and North and South Dakota. In 1925 in that great farm and rural section there were 3,000,000 motor vehicles or half a million more than in the entire United States ten years ago. Take the Middle Atlantic States of New York, New Jersey and Pennsylvania. In 1915 they had 472,000 cars and trucks. Today they have 3,500,000—a clean cool million more than the whole United States ten years ago. Let’s compare some of the other sections, they are all mighty interesting. Realizing these conditions, is it any wonder that some of our wholesalers who are recognized as old line jobbers are drawing in their horns? With this tremendous growth in reg- istration—the potential market for replacement parts and sup- plies—they are now able to cover as large a market in half a state or even a couple of counties as they used to cover in three or four states a few years ago. And now we begin to see why the replacement parts special- ist has come into the picture and why the changing channels of distribution. Changed Conditions Division of labor and specialization came in the automobile industry to make production more effective and economical. Division of labor and specialization is coming in automotive distribution for the same purpose. This may take the form of more wholesalers or more departmentization of existing whole- salers—or both. The final answer will probably be—both. Ten years ago when the practice of distributing through a selected few jobbers was accepted as good practice, most of our motor vehicles were in the cities. They were the toys of our people. People didn’t mind waiting a week or ten days for the repair man to order parts by mail or from the salesman of the jobber who covered three or four states and got around a couple of times a month. Today ten hours is a long time to be without your car be- cause it is a part of the very fabric of your daily life. And because people won’t wait even ten hours for their cars and trucks nowadays, it has become good profitable distribu- tion practice for local distributors special wholesalers—to place convenient stocks at convenient places to serve repair men and their customers. It’s the changing channels of distribution. A jobber or distributor may assemble an adequate stock of reputable lines, employ well trained men who know their onions, publish a catalog, and still find his sales limited t0 a territory closely surrounding his store. Beyond a certain point the resistance of remoteness of stock cannot be overcome profitably. Once this point is reacted. more distributors or service stocks in the hands of existing distributors is necessary. But that makes more jobbers! Well, what of it. If there are half a million more cars 2nd trucks today in the farm states of the northeast than there Motor Age

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Shop cement Parts (An address delivered by Mr. Banigan at the Chicago Show Meeting of the Automotive Manufacturers Asso- ciation. ) were in the whole United States ten years ago and if people want them fixed ten times as fast as they wanted them in those days—and the repair man won’t buy a part until he knows he needs it, doesn’t that mean more stocks, conveniently lo- cated to render the service you are in business to render. I wouldn’t worry about “making” more wholesalers. You can’t make grass grow on a stone. And you can’t make re- placement parts jobbers where there isn’t an economic need for them. Of course, you must satisfy yourself that there is an eco- nomic need for them and at what points that economic need exists. Some general line jobbers today are recognizing the eco- nomic need for more replacement parts distribution units by establishing service stocks and branches at strategic distri- bution points—and where the economic need is not being met in this way or where they are not doing a good job—indepen- dent replacement parts wholesalers are coming in to do that job. Repair Shops Follow Population But the tremendous growth of the market—a market that will continue.to expand as long as car ownership grows is not the only factor that is forcing specialization and localiza- tion of parts distribution. The motor car itself, is changing the buying habits of the people. Car ownership has made it possible and desirable to live apart from the noise and dust and congestion of the city. City populations are moving out on suburban hillsides and repair men are finding it profitable to establish businesses in these small communities. . The changed living conditions made possible by the motor car have changed buying habits. Today the suburban dweller buys convenience items—and maintenance is a convenience item—near at hand, if it is available just as he buys his soap, salt and bread at the com- munity store. And he goes to town only for his shopping items—those in which price and style are factors. He may shop for the car he buys—but he buys maintenance On a convenience basis. And the repair man who sells his maintenance is a small business man in a small town. He can’t afford to stock parts and he buys them when he needs them and where he can get them easiest. The repair man, furthermore, expects his jobber to pro- vide parts for popular and orphan cars alike. The mechanic who values his time at $1.00 an hour or more won’t go to his jobber for popular numbers, and run all over the county for the slow moving items. He judges his jobber on his ability to quickly furnish such parts as he needs when he heeds them. Quality must be right and the merchandise must flow to him smoothly. And right here is where a lot of factory plans for short circuiting the economic channels of parts distribution go on the rocks. A manufacturer may say: “We will skimp on material, workmanship, and accuracy just a wee bit—and crash the market on a price basis. We'll get out an inferior article, sell it way under the price of the original gadget, Sive longer discounts, put it on a few jobbers shelves—and the repair man will walk a mile for Camels.” But he won't. February 11, 1926 Availability of your merchandising and quality are first and second with the repair man and price is a poor third. The mechanic needs, first of all a ready supply, saving his time and effort and next he needs dependable merchandise that will make his workmanship satisfactory to his customers. Inferior merchandise with a price appeal has only a limited market, principally among that type of repair man that is not dependable from the car owner’s standpoint and hence, unde- sirable from your standpoint. Turnover is a mighty important factor in profitable parts distribution both for the jobber and the factory. There is a real obsolesence in the parts business. As yet I have been unable to find anyone who knows what percentage of sales it actually equals. There is plenty of room for work here by the manufacturer’s sales departments in making movement studies of various items and in helping the individual jobber to initially set his stock in correct proportion to turn-over and keep it there. The General Motors of Canada plan, which I understand, is being used by some Buick dealers in this country at the present time, provides an interesting study of methods. In stocking for distribution of their parts, this company has classified various items aceording to rapidity of movement. Fast moving items are sold in larger numbers, limits are set on other classes of slower moving parts according to the registration of Buick cars in the distributor’s territory, and parts that are seldom called for are shipped but sparingly, some actually being held at the factory or factory branch until ordered. I should like to discuss some plans for stock control and inventory because I believe that there is need of greater appreciation of this problem of the parts distributor on the part of the manufacturer. Our time does not permit in this program for any more than a sketchy reference to some of the high spots of parts distribution. An Economic Question In conclusion, replacement parts distribution will not be decided by politics, ancestery, palmistry or astrology. It will have to be settled on a purely economic basis as a problem of profitable distribution. Replacement parts will be distributed by the organization that handles them most effectively for all concerned from manufacturer to the ultimate consumer—and who makes a reasonable profit doing so. The organization that will most effectively and profitably distribute replacement parts regardless of what it may call itself, will be the one that studies local registration figures and local competition, knows the market in its territory and the buying habits of its car owners—and plans its service to meet those conditions. (Continued on page 16) 13

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Mlagnetizing MAGNETO Magnets BARNEY O. SMITH \\ SPEEDY ELECTRICAL SERVICE a , OOO Barney Oldfield Smith had put a sign on his car to tell the world he was on the job to give speedy service The Red Head Explains How to Use Both the Iron Core and. Hollow Coil Type Magnetizers By A. H. Packer O. SMITH, electrical expert, was making good. B At least he had been successful so far with occa- ¢ sional assistance from Bill Fixit’s men, Valvy and the Red Head, who were getting free board and room and having a much extended vacation on the Smith farm. The first job and the biggest so far had been the in- stallation of impulse couplings on the magnetos used on the motor driven snow plows used on the county roads, but one morning there was a comeback. The phone rang and over the wire came the voice of the superintendent, sour and rasping. Two of the snow machines would not start at all. Young Smith could hardly get a word in edgewise. “Yes, there’s gas in the tanks, you young freshy, but those couplings have gone bad.” And Barney had to listen to a shower of static from the irate superintendent before he had a chance to say he would drive right over to the garages where the machines were kept and see what was wrong. “It looks bad for the home team,” he said to the Red Head and Valvy as he hung up the receiver and rang off. “T don’t see what could have happened to those couplings, BILL FIXIT STORY No. 15 Previous installments in this series by A. H. Packer were published March 198, April 2, April 16, May 7, May 21, June 18, July 30, August 13, Septem- ber 3, September 24, October 22, December 10, and December 31, 1925. SYNOPSIS: Bill Fixit’s electrical trouble shooting men start on a trip in a Speedway car. They stop at various places along the way and in a mining community are robbed of all their money. This ne- cessitates getting a job with the local electrician, to whom they give some helpful information gained in working in Bill Fixit’s garage. Directional radio is used by government agents in locating a gang of crooks and the boys’ money is recovered. The trip is continued and the night after leaving the mining town they stop with Barney Oldfield Smith, an ama- teur race driver and help him with a magneto job, where a new condenser is needed. The condenser is obtained from Bill Fixit’s electrical station, but in the meantime Valvy discovers an old radio set, and the Red Head engineers a trouble shooting job on the set and restores it to its original usefulness. Encouraged by the help given by Bill Fixit’s men, Barney decides to start an electrical shop. His first job is the installation of impulse ceuplings on a number of snow removal machines operated by the county. 14 but that’s what the old man says is wrong, so I’m going to drive right down the line and see for myself.” *x* *k x TT WAS a puzzled electrical trouble shooter that Bill | Fixit’s men greeted a few hours later, for not only was the magneto trouble so far unsolved, but his own speed car had suddenly begun to act up in a most peculiar way as he drove back. It did not miss, but seemed to buckle and jerk in a very disconcerting way, knocking as if the spark were too much advanced and at the same time showing so little power that it could hardly make the hills. “Well, I brought the two mags back with me,” said Smith, somewhat ruefully as his car stumbled into the yard. “They sure give a weak spark, but I think I know why. One of the wise birds over there tried to improve on our work, put some wire around the magnets and hooked his circuit up to the starter switch to make the magnets stronger when starting.” “Nothing much wrong with that,” said Red. “Don’t think it would do very much good but it wouldn’t do any harm either. Of course if he got the current going the wrong way around by connecting his coil wrong it would probably demagnetize the magnets pretty thoroughly.” “T think that’s just the answer,” said Smith. “But when the boss wanted to know what was wrong this bird tried to lay the trouble on us. Worse than that. He seems to have gotten away with it so far.” “That gives you a ticklish job,” said Valvy. “And I don’t mean remagnetizing. You have to explain some- thing to the superintendent and at the same time you are wise if you don’t put the blame on the mechanic who pulled the boner. If you save his neck, he will be a good booster for you. Bill used to get by on such jobs with a good natured line of josh. He never would tell the real cause of the trouble, for in many cases the car owners wouldn’t get it anyway. Might say the magneto had been imbibing the antifreeze solution too freely, probably iml- tating the boss, or something like that. And Bill would get away with it. That’s something you have to learn along with the electrical dope.” Smith agreed that he had a diplomatic job on his hands as well as an electrical one, but was nearly as much con- cerned about his own car as he was with the two mag- netos, for he was quite certain that all they needed was remagnetizing. “How does she act,” Red wanted to know. And Barney Motor Age

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ws OD es DOD <S (OD me YW MWY " ~~ “ oS ot oo ae explained the broncho characteristics which had so sud- denly developed. “Let’s see,” said Red. “Ignition, carburetion, compres- sion, timing and that’s about all to check. Suppose we start with ignition which is the simplest to check. There are just two-requirements for ignition and that makes it easy.” “Two? I thought there were a dozen at least,” said young Smith. “No, only two,” said Red. ‘“‘A spark every time at the right time. And that’s all. Isn’t it simple?” “Sounds like it the way you put it,” said Smith. “Sup- pose we check those two things, if it’s as easy as it sounds.” Valvy disconnected the wires from the front spark plug and Smith started up the engine. The wire was held % in. from the top of the plug and a spark jumped every time. It hit every shot without a miss, so they speeded up the engine and while it ran in a peculiar jerky fashion, the spark continued to snap, snap, snap with perfect reg- ularity. Nor was that all, for the same test was made on each cylinder with the same results. “All right,” said Red. “Now for the timing.” And as he spoke he slipped the cover from the magneto inter- rupter to check the time at which the interrupter points opened. But the test was never made for it proved un- necessary. A single glance showed what was wrong. Where there should have been two half moon shaped cams securely riveted or screwed to the interrupter hous- ing, there was but one so fastened. The other was lying in the bottom of the housing, the screw gone, and every time the interrupter bumper came by, it shivered and jiggled back and forth giving a timing variation on two cylinders that easily accounted for the peculiar way in which the car operated. Smith was wide eyed with astonishment, but also glad to have another illustration of the way the cause of trouble must come to light when systematic methods of running it down are used. “A little thing to happen,” he said. “But it sure played hob with the car on the hills and no wonder. I had two cylinders timed right and the other two with all sorts of timing, sometimes way advanced and sometimes retarded, depending on where that floating cam happened to be.” Valvy was nearly as interested as young Smith and vol- unteered to fix up the interrupter, so Smith and Red de- cided to fix up the magnetos from the snow plows.

Fig. 1. Checking accuracy of cams to insure having sparks in different cylinders at same relative crank position. “Before we do the magnetizing stunt,” said Red. “I want to show you a way of accurately checking a mag- neto interrupter to see if the two cams give the same tim- ing in different cylinders. Sometimes the trouble might not be as easy to find as it was on your car. Synchronizing the Points “The average shop man would not think of this easy test, but it is being stressed recently on account of the battery ignition systems for eight cylinder cars which use two sets of points. I refer to the timing of the spark in one cylinder with respect to the spark in another. For example if the spark in the No. 1 cylinder occurs five degrees ahead of dead center we do not want the spark in the next cylinder ten degrees early or there will be a difference in the power that the two cylinders develop and consequently a bad vibration that we cannot account for. “In a magneto the cams are quite accurately made and under most circumstances do not need to be replaced. It is simple, however, to test the accuracy of the cams by means of the test shown in this sketch (Fig. 1). This is best done when the magneto has been assembled with the exception of replacing the magnets. “A battery and lamp are connected as shown and the opening of the interrupter points will affect the lamp.” “Makes it go out, I guess,” said Barney. “Guess again,” said Red. “There’s a primary winding through which the lamp current can flow when the points separate, so there is never an open circuit, but the resist- ance of the primary will cause the lamp to dim somewhat when the points open. That serves our purpose for we can turn the shaft until the lamp dims and make a mark on the coupling in line with some point on the magneto. Then turn the shaft again until the lamp again dims. This will check the other cam, and if the two points are exactly 180 degress apart, then the timing is accurate.” | “Now I will show you two days of magnetizing,” continued Red. “In the first method we use a magnetizer of a type ordinarily used where a U shaped iron frame has coils on the two legs of the U. “There are several mistakes that | | are frequently made but which can

i rent TLL (IMAI

Fig. 2—Charging magnets with typical charger in which an iron frame with two mag- netizing coils is used February 11, 1926

easily be avoided. One is to magne- ‘tize the magnets the wrong way by getting them on the magnetizer Another is to get one or more mag- nets reversed when installing on the magneto. In this sketch, however (Fig. 2) there is shown a method of preventing both these mistakes. 15

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Fig. 3—The hollow coil or solenoid type of magnet charger. In this type a dummy magnet of soft iron is used to complete the | magnetic circuit ‘““At the left we have the magnetizer which must be connected to the battery, BEFORE we put the magnet on. Then hold the magnet over the magnetizer, suspending it with a string, or on the point of a pencil or even pivoted on your finger. Set it cross ways of the magnetizer and see which way it wants to go on. Then let it go that way. We then have the conditions shown in the middle view of the same sketch except that the bar of iron used as a keeper is not yet needed. “Now when we know the right way to put the magnet on, we can rock it back and forth or lay it on its side on the magnetizer and draw it off of the magnetizer in such a way that the ends of the magnet come off last. This action of drawing the magnet across the magnetizer may be repeated several times after which the magnet should be stood up and a keeper applied as shown in the center view (Fig. 2). “Tt is necessary to apply the keeper while the magnet is on the charger, then transfer both magnet and keeper as shown over to the magneto as shown in the right view (Fig. 2) and the keeper should not be taken off until the magnet has been pushed down about half an inch, so that it makes a good iron contact with the pole shoes of the magneto. Then the keeper may be taken off, for the pole shoes and armature of the magneto now act as a keeper. “Another method of magnetizing is to use a device hav- ing hollow coils into which the legs of the U shaped magnet extend. Such a system of charging is explained by these three sketches (Fig. 3). At the left we have the condition where a magnet is just being removed from the magneto and at this point it would be well to check the polarity of the magnet and also that of the charger for it is essential to get the north pole of the magnet to go in at the coil which tests south. “The piece marked K is a keeper or piece of soft iron, in this case so shaped that the extending shaft of the magneto does not interfere with its use. As indicated it is applied in such a way that the magnet slides to a contact with the keeper before it gets off of the magneto. In this way the iron circuit is never broken. “In the center view the magnet has been turned over and is in contact with a dummy magnet or piece of soft iron used to complete the iron circuit through the coils of the magnetizer and back again. Again we see that the iron circuit is maintained. In the third step of the process as shown at the right, the magnet is pushed into the coils as far as it will go which makes the dummy magnet ex- tend on the other side. When the current is turned on it applies the full effect of the ampere turns or magnetizing force at the place where it is most needed, that is, the legs of the magneto magnet. 16 “The process of replacing the magnet is just the reverse of that just outlined, although temporarily, while the other magnet is being charged, the first one removed could be kept in condition with a flat bar of iron used as a keeper. “Tn all cases however, the transfer of the magnet should be accomplished without ever having the iron circuit broken. This gives the best results and a magneto that will easily start the engine.” Serving the Repair Shop with Replacement Parts (Continued from page 16) The general line jobber lost ground in the replacement parts field a few years ago, because as the number of his items rose, he found it good business to weed out the slow moving stock and put emphasis on the merchandise that moved quickest and returned him the best profit. And in trying to apply to replacement parts distribution the same principles that were successful in such things as automobiles and French horns, he learned this cardinal principle of re- placement parts distribution, to wit: An intelligently balanced stock of slow moving items must be carried to sell the more frequently called for parts. Just now we find general line jobbers re-entering the re- placement parts field and succeeding and failing—not because they are general line jobbers but because of their methods. We see specialty jobbers succeeding and failing in parts dis- tribution for the same reasons—their methods. By and large, distribution follows the course of least re- sistance just as water or electricity. Some replacement parts distributors are worrying because the general line jobber is looking favorably upon the market. Some general jobbers are wondering if replacement parts jobbers will gradually add shop equipment, supplies and accessories and compete with them all along the line. Both of these things are happening right now—and they will continue to happen. The general jobber today is handling a respectable percentage of all the replacement parts not distributed by motor car factories through car distributors and dealers. But again, not because they are general jobbers, but because of the way they do the job. It isn’t practical to try legislation against the economic law of supply and demand. If the territory will support a parts jobber someone will enter the business there. Convenient stocks assure stock sales, that’s the only reason for their existence. Acknowledge these facts and work out a distribu- tion program strong enough to divert the business your way. Let’s not be bound too much by tradition. Let’s approach the replacement parts problem with an open mind. Let’s discard prejudices and try to find the solution that meets best the present tremendous market and the car owners who make that market. Motor Age

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for New ()pportunity pens ELECTRICAL SERVICE STATIONS Merger of Automotive Electrical Association with Automotive Electrical Service Association Approved members of the Automotive Elec- tric Service Association to the proposition presented in regard to affili- ating with the Automotive Electric As- sociation. The vote was taken at the first session of a two day conference held at Chicago during show week after Presi- dent R. R. Thomas had presented the plan, which had been worked out by joint conferences of the A. E. A. with the A. E. S. A. Board of Governors. Instead of a separate organization for service station operators, there is now presented the opportunity of join- ing the Field Division of the Auto- [J members approval was given by By A. H. Packer approval, for this will be taken care of by the secretary of the associa- tion. Nor is it required that the accounts of those approving applications be han- dled by the service station operator mak- ing application. Earl Turner who is secretary of the A. E. A. has his office at 5363 Hamilton Ave. N.E., Cleveland, Ohio, and will be glad to hear from service stations in re- gard to membership. In speaking of the ognize and will also have places where the factories represented may-be shown. In addition to the national association, it is urged upon members that they form local associations to handle problems in their respective fields and that factory representatives who may be in the vicinity at the time be invited to the meetings in order that a more friendly relation be established and to take ad- vantage of the broad experience which the factory representative gets in travel- ing to the various localities. The advantage of association work was clearly shown at this meeting in a talk by J. Harry Hearnen of motive Electric Association, com- posed of the largest makers of automotive electrical equipment. To be identified with the other authorized service stations through- out the country will give many advantages, some of which may not appear at present, while the nomi- nal annual dues of only $10 put this privilege within the reach of any worth while service station. The working out of a uniform plan of flat rate operation and workman compensation is just one of the possibilities of an associa- tion of this sort where the service stations have the opportunity of benefiting by the experience and cooperation of the large manufac- turers, just as a factory branch benefits by close relation with the To Promote Interest of Electrical Service N event of show week in Chicago was the convention the Auto- motive Electric Association at which action was taken to make the organi- zation heretofore known as the Auto- motive Electric Service Association a division of the first named organiza- tion. The enlarged organization will be representative of the _ entire country and will strive for the ad- vancement of electrical service, both technically and in a business way. Trenton, N. J., when he told of some of his experiences. His talk if applied should net those who heard it hundreds of dollars. In one instance he told of a saving of $1,300 in his insurance premiums which was made possible by study- ing building construction as ap- plied to insurance rates and by patronizing an insurance man who not only wrote up the insurance but who also watched out for the interests of his customers. He also showed ways of increas- ing winter profits, not only by means of radio but by doing work on small motors such as those for vacuum cleaners, sewing machines and washing machines. Another profitable activity he pointed out was that of radio charger overhaul, parent company. To represent the Field Division there will be thirteen members chosen from the service men who join and these will be selected, one from each federal reserve district, giving twelve representatives from the United States, the other representative being from Canada. To join the Field Division it is neces- Sary to have the application approved by representatives of five electrical con- cerns and two battery concerns which are affiliated with the A. E. A. This plan was adopted because it would help the members of both associations pres- ent at this meeting get acquainted with each other and would thus necessarily lead to good fellowship so essential in establishing cordial business relations. In this plan it is not necessary for Service station operators making ap- Plication to personally get the required February 11, 1926 new regime, A. D. Libby of Splitdorf, president of the association, expressed a desire to cooperate heartily and pointed out that service men and manufacturers were mutually dependent on each other and would each profit by working har- moniously together. In the matter of representation it has been mentioned that thirteen representa- tives will be chosen from the ranks of the service men. ‘These representatives will work with the factory representa- tives in presenting ideas which the serv- ice operators may have and in working out harmonious plans along any particu- lar line. One plan is to have an association sign for the members of the Field Division to use. This sign will have an emblem which the public will soon learn to rec- where a small stock of parts makes it possible to do a good sized business. In the repair of bulb type chargers, he indicated that a new bulb sometimes con- stituted a repair. When the transformer gave trouble, the makers could be de- pended upon to make good. In the case of sagging filaments he showed how the installating of another socket under the charger would make it possible to reverse the bulb every 100 hours of service and nearly double its life, this job applying more to rectifiers used in the service station than those re- paired for radio customers. These things brought up at this meet- ing are profitable possibilities which one man thinks of and passes along to his association friends which indicates just one of the ways that members can reap a harvest. 17

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SHOW TIME IS BANQUET The panorama above shows the exceedingly beautiful Newark show held the last week in January. Left: Studebaker Dealers at Buf- falo. Another event of show week in Buffalo, N. Y. was this gathering of Studebaker dealers as guests of the Meyer Motor Car Co. Above: Nash-Ajax Dealers at Buf- falo. The Nash Buffalo Corporation of Buffalo, N. Y., gave this dinner for dealers in Buffalo and surround- ing territory. Charles W. Nash is at the speaker’s table, seventh from the end nearest the reader. Left: Velie dealers and factory men dined at the Hotel Commodore, New York, Jan. 13. Present were Edwin McEwen, president and gen- eral manager of the company, and Charles W. Hadden, general sales manager. Mr. Hadden is the third man in the back from the extreme left, and Mr. McEwen is standing, third from the extreme right. Motor .\ge¢

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TIME IN MOTOR LAND ERRY making around the fes- tive board al- ways is a feature of au- tomobile show time. Manufacturers and deal- ers take advantage of the opportunity to get together, to eat and to talk things over. Pho- tographs on these pages show hundreds of deal- ers gathered at the ban- quet tables. Above: Chicago Automo- bile Trade Association. The capacity of the Congress Hotel Gold room was taxed by this great rally of dealers on the evening of Jan. 28. After dinner tables were cleared out and more than 1600 men listened to ad- dresses by C. F. Kettering, president of the General Motors Research Corpora- tion, and Harry C. Spillman, merchandising director of a Remington Typewriter O. Right: Michigan Automo- tive Trade _ Association. More than 850 dealers at- tended this annual banquet held in Detroit Jan. 27. Gov- ernor Groesbeck of Mich- gan was the principal speaker, ebruary 11, 1926

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New Accessories Picked Up at the Chicago Show Several Old Line Companies and Some New Concerns Have Fitments of Interest to Automotive Dealers, Service Establishments and Others. Novelties of Former Days Give Way to Practical Things. ATURALLY quite a few parts makers and accessory manufacturers who do not exhibit at the New York Automobile Show, present their wares for inspec- tion at the Chicago Show. This year there were quite a number of manufacturers at the Chicago Show exhibiting accessories and shop equipment not previously displayed Lipman Spray Mist Washing and Cleaning Unit The new Lipman spray mist car wash- ing and cleaning unit will completely and thoroughly clean and renovate a car inside and out in from 15 to 30 min. at a moderate operating cost, it is stated. The inside of the car is first cleaned by a special air nozzle. The engine and all grease encrusted parts are cleaned with a special Kerosene gun, Then a fine water spray—not water pressure— loosens the dirt on the chassis and body. A second bath with a heavier spray com- pletely rinses off all dirt and grit with- out damage to the finish. Finally a spe- cial air gun removes all water residue, making it necessary only to rub a small amount of chamois. Air and water are controlled by two leaders, Atomization of the water is ac- complished by a specially constructed valve in the gun itself and in the hands of the operator at all times. This valve construction and gun design eliminates the necessity of two hose lines. The gun is swivel jointed making it possible to reach any part without kinking the hose. om sisal Ft > ae . Ee eee ana ot: WASHING GUM. SPRAY Arts ‘ » QUICKLY FROM Fy , OF AIR AND WATER OF aie - — : eet iatind tn me se . neat Lipman spray mist washing and clean- ing unit 20 The mixing valve for the kerosene spray is on the tank containing the liquid. Air pressure is furnished by a Lipman four- cylinder compressor, gear driven by a 3 h.p. motor and provided with an auto- matic cutout and unloader. The machine is made by Lipman Pump Works, Rock- ford, Ill, Aabs Perfect Expansion Reamer One of the exclusive features claimed for the Aabs perfect expansion reamer made by New Ulm Co., Inc., New Ulm, Minn., is the automatic mechanical feed which insures steady even cutting. The blades are short, deep and are held in Aabs “Perfect” expansion reamer place by two slotted collars independent of the two case hardened lock nuts. The blades are all evenly spaced and no two are opposite. This is said to guarantee smooth cutting, though there may be oil grooves in the bushing. They have a self-centering cone for alignment. The body of the reamer is made of special heat treated nikrome steel. The reamers come in seven sizes ranging from 39/64 which expands to 43/64 and 17/32 which expands to 1%. The number'of blades vary from eight to sixteen depending on the size of the reamer and prices range from $8.40 to $18.90. These reamers will cut .010 oversize. at any other show which has been held this season. Among the new items we find eight articles of interest particularly to the dealer and shop operator. These items include tools for engine and other chassis work as well as apparatus for cleaning cars, towing purposes and general service station work encountered by the automotive man. Courtesy Step Plates Two new models of Courtesy step plates have been added by Dunhameter Corporation, 230 E. Ohio Street, Chicago. Model No. 50 offers the advantage of side protection and running board illum- ination in One compact unit. The size overall is 913/16 in. by 9 in. Nickel plated brass bolts and the necessary wire for installation are furnished. The mats are jet black rubber. The list price of model 50 is $5.50. Model No. 55 can be used as a com- panion to model 50 or for complete run- ning board equipment without lights. Its size is 913/16 by 8% in. both plates are very rugged and will hold their high lustre, it is said, because of the use of an aluminum alloy known as_ Durabrite. This metal is not brittle, has an even texture, can be readily cast and takes a finish well. The Dunhameter Corporation also has just placed on the market a new Dun- hameter for Fords, listing at $5. It is furnished with a lock and is _ nickel plated. Courtesy step plates Motor Ave a “5.0—CUi«ONS ro f° fF ©9 bee oo oF Pees

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New Automotive Products Shown at Chicago - Continued Anti-Stall, an automatic restarting de- vice Anti-Stall An automatic restarting device, elec- trically operated in conjunction with the ignition switch has been brought out by the Anti-Stall, Inc., 100 East 42nd Street, New York City, under the name Anti-Stall. When installed in the car the ordinary starting motor switch is removed or disconnected and proper con- nections made to the Anti-Stall device. Its purpose is to restart the engine auto- matically in case the latter “stalls” for any reason. Anti-Stall is connected with the bat- tery, starting motor, generator and ig- nition coil, thus becoming part of the electrical system. It has one magnet, one solenoid magnet, two springs and a relay switch. When the ignition switch or key is turned on the current from the battery flows across contact A into mag- net B, drawing in the starting button C, thus sending current from the battery across starting switch D, into the start- ing motor which cranks the engine. When the engine begins to run current from the generator flows into the magnet E drawing back relay switch F and open- ing contact point A. When the engine stops for any reason except turning off the ignition switch, the generator stops. Magnet E then goes dead, relay switch F closes point A and sends current back into the magnet B. This revolves the starting motor which in turn restarts the engine. Himico Power Plant for Ford Cars and Trucks A heavy duty power plant interchange- able with the power plant in Ford cars and trucks and built especially to fill a need of road contractors, bus operators, taxicab owners, etc., is being made by the Hinkley Motors, Inc., Detroit, Mich. It drops into the Ford frame without any alterations and the complete power plant comprises the following items as stand- ard equipment: Himico heavy duty en- gine, Himico sliding gear transmission, February 11, 1926 Himico clutch, transmission brake, gear shift lever, clutch and brake pedals uni- versal joints and foot accelerator. The oil pan is removable from the crankcase without taking the engine from the frame. Some of the outstanding features of this power plant are a crankshaft 2 in. in diameter, with drilled oil passages to all connecting rod and main bearings. Lu- brication is full force feed by gear pump. Valve seats are water cooled and the en- gine is fitted with large inlet valves. The bell housing is integral with the cylinder block and removable shell, bronze backed main bearing halves are used. Piston pins are one inch in diameter. A five gear train is provided on the engine to permit use of a magneto and generator. Provision is also made to use a one inch carburetor, either vertical or hori- zontal outlet. The engine and transmis- sion unit weigh 435 lbs. Periection Duken Type Crane and Cradle This is a crane and cradle designed for use on service cars and wrecking trucks and is built by the Naperville Machine Co., Inc., Naperville, Ill. Some of the features claimed for this equip- ment is that of strength and rigidity, riveted where strain is greatest, material a little heavier than necessary, winch and main gear cast in unit and a cable 1% in. in diameter. The material is heavy and the base dimension is 36 in. by 29 in. The height in top adjustment is 72 in., lowered 59 in. There is a triple or double pole through the sheave pulley and snatch block arrangement. The latter opens on the side enabling removal of the cable for a straight pull. The crane weighs 400 lbs. and lists at $95. The cradle is 90 in. long and has ten adjustments for cars and trucks of various lengths. It prevents side sway and damage to the wrecked car by a sudden stop. It is locked to the wrench PL Ae Be ie Rite a ed oe ee AES Sagi eae ee St eet RN et CR ee” : So SE ae ao Sek 7 5 es pO Ratt 3%, Feo RE PR iy OR . Sab Be eee cians ae ai ates Himico heavy duty power plant for Fords Duken type crane and cradle in one minute by use of specially de- signed hooks, and steel pins prevent the wreck from shifting. It can be used with any make of crane. Its price is $25. —— K. R. W. self adjusting quick service jac K. R. W. Self Adjusting Quick Service Jack The K. R. W. quick service jack made by K. R. Wilson Co., Buffalo, N. Y., has a center of gravity 4 inches back from the axle and 8 in. ahead of the floor leg. With two 5% in. diameter by 1% in. faced wheels, spaced 8% in. apart there is formed a tripod which cannot be easily tipped over. The handle is made of 1 in. steel pipe 55 in. long. The sliding head is mounted on a pull coil spring of light tension and is always up in position un- less forced down by contact with the axle. There is an automatic adjustment for standard balloon tires, whether in- flated or deflated. To operate the jack the handle is raised to a 45 deg. angle and the jack rolled under the axle. By pressing on the button in the end of the handle the ratchet is released which allows the sliding head to adjust itself to the correct height and then lock auto- matically. It is then only necessary to bear down on the handle. Hobart High Rate Discharge Set Hobart Brothers, Troy, Ohio, has just placed on the market a new high rate discharge set equipped with three volt- meters which make it possible to take the readings of three cells of a storage battery at the same time, The outfit is very compact and portable. Detachable wires is another feature. In addition to the voltmeters there is an ammeter on the instrument as well as a handle to increase or decrease the ampere drag on the battery. The discharge set sells for $48. 21

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New Automotive Products Shown at Chicago - Continued POCERECRRRORERERERORERRRRRECRERREREEREGROREREREEGSOROSERRERERERERREREEGRERERS

Weather King Radiator Shield The Weather King radiator shield, manufactured by Metal Stamping Co., Long Island City, N. Y., is made of heavy gage cold rolled steel and is attractively finished in black enamel. All rattle is eliminated by a special combination of springs and bearings and the heavy brass operating cable is enclosed in armor to avoid the possibility of any chafing or

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Weather King radiator shield wearing through. The shield is easily installed with four bolts through the radiator core and a simple dash control operates both the upper and lower halves, independently. One of the features of this shield is the fact that each half can be operated independently. Prices range from $7.75 to $15 in the ordinary finish, while in nickel silver each model is $50. Triple Seal Piston Ring The, feature of a Triple Seal piston ring made by the Triple Seal Piston Ring Co., 4246 Sheridan Road, Chicago, is the low wall pressure. For example, the Triple Seal ring for the Ford engine has a wall pressure of only two pounds. As shown by the cross sectional draw- ing the ring is made with three con- centric steps and naturally the grooves in the piston must be cut to conform to these steps. One of the theories put forth in favor of this ring is that com- COMPRESSION ENTERS, HERE KS r.. eS oP ae Ser os aw fe ¥ ~ ‘ > oy ay ‘- aay. D eS Ray Rte Dal ean: PS "Sis Page “oe” Sectional view of Triple seal piston ring 22

pression leaks back of the ring push the latter out against the cylinder wall and down against its bottom seat making a perfect seal. Rex Fabric Body for Fords A new sport roadster type of body for Fords has been brought out by the Rex Mfg. Co., Connersville, Ind. The body is 6 in. lower than the standard Ford body and the frame-work is built of wood over which is built a fibre board and strip metal wall covered with heavy duck and padding, after which the exterior fin- ish is applied. The latter is a leather fabric and can be had in a choice of colors. Ordinarily the outside fabric is applied in a two-color combination. Nickel plated handles are fitted to the body doors and the hood is finished to match the body colors. The back and seat cushions are upholstered in leather cloth over deep springs and are remov- able. A one-piece windshield, lowered steering column and one-man top with natural wood bows add to the attractive- ness. The body is designed to use the fenders, running boards and other parts as furnished regularly with the latest Ford model runabout. The body can be installed on any Ford chassis of 1921 to 1926 inclusive and the price is $198 f.o.b. SE Se ee ee ex \

The Rex “Collegian” fabric body for Fords Aabs Sureway Piston Lining Machine This machine made by.New Ulm Mfg. Co., Inc., New Ulm, Minn., makes it pos- sible to test a connecting rod for both bend and twist. It is also possible to test the piston and connecting rod as- sembly. The mandrels and centering de- vices are all ground to accurate size and case hardened and the device is clamped in an ordinary vise when in use. The model A is machined complete with a reaming attachment and straightening tool and master mandrel. The price is $59. Model B is the same as model A excepting that the reaming attachment is not included. The price of model B is $47. The reaming attachment consists of a connecting rod clamp, centering mandrel with five cones and three double end bushings to fit different size reamer cones. The net price of the reaming at- tachment is $15. Semi-steel casting sleeves to fit the mandrels can be furn- ished in sizes from 114 in. to 24%. The prices of the mandrels are from $2 to $2.90. Weed Sturdy Pliers A new type of heavy, durable, drop forged chain pliers for garages, service stations and taxicab service where there is quite a bit of tire chain repair work, has recently been added by the American

Weed sturdy pliers for cross chains Chain Co., Bridgeport, Conn., makers of Weed tire chains and other products. The pliers have a cantilever action and are equipped with a cutter on each side. The price is $3. Twin Twister Dash Gasoline Gage The Twin Twister dash gasoline gage is a mechanically operated fuel height indicating device for the new model

Twin Twister dash gasoline gage for Fords Fords. A special tank cap replaces the regular one providing an opening large enough for any gasoline hose nozzle. The cap is held down by a spring, mak- ing it tight. Bevel gears make a direct connection between the indicator on the instrument board and the float in the fuel tank insuring a positive operation. The installation requires only a few minutes and necessitates boring two small holes on the instrument board. A neat and attractive nickel plated dial fits on either the right or left side of the switch plate assembly and the red indicator hand of this dial is connected to the cork float in the tank by means of one reach rod and simple die cast gears. The list price is $2.50. It is made by Woodhead Twin Twister Co., Brainerd, Minn.

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New Automotive Products Shown at Chicago - Continued engine rigid. The engine bracket is of malleable iron and has a shaft 1% in. in diameter. All bearing surfaces are machined. —_—-——— - = Imperial Wheel Marker A rather simple device which requires but a second to slip on the steering wheel and which at all times informs the driver as to the direction in which the front wheels of his car point is made by the Imperial Brass Mfg. Co., 1200 W. ne — ————— is 25 ects. wit A 5 Se, ata es ay ra ¥ ty * ae eae we See ape a gee eA ee a . ee ' ee erg oe eee ee RE ee K. R. W. all position engine stand K. R. W. All Position Engine Stand A simple design of stand to handle the Ford engine has been brought out by K. R. Wilson Co., Buffalo, N. Y. The engine can be completely assembled or dissembled including the crankcase, in this stand. The valve side is unob- structed and the mechanic can work from all sides without inconvenience. Harrison St., Chicago. It is made of solid silver bronze and will not tarnish and snaps to the steering wheel. It is said that it will not tear gloves and the hands slide over it easily. The price Imperial wheel marker Walden Fore-Lite Walden Fore-Lite The Walden Company, Chicago, which has been making the Walden Fore-Lite for some time has recently placed on the market a new model which, while it has all the inherent features of the Walden Fore-Lite is equipped with a torpedo : shaped lamp instead of the drum type lamp. Aabs Expansion Piston Pin The Aabs expansion piston pin made by New Ulm Mfg. Co., Inc., New Ulm, Minn., is made with a wedge shaped opening and fitted with a wedge shaped piece whereby adjustment can be made f- PAIX APPA The engine is balanced in all positions. The pedestal is designed to take up very little room and properly braced. The turrett locking lever is always on top, easy to reach and with the engine in to any size desired within the limits of es. the pin. The pins are made from solid in oe on ee bar steel, heat treated and scleroscope Pee tested. The pins range in size from 53 in. in diameter to 1% in. and in any position. A friction locking lever takes out all lost motion and holds the Aabs expansion piston pin lengths from 2% to 5 in. List prices are $1 to $3.50 per pin. Delivery Truck Show Held at Chicago PONSORED by the hotel management, a delivery truck show was opened February ist, at the Hotel Sherman, Chicago, to run concurrently with the automobile show. This occasion was taken advantage of by two manufacturers to introduce new products, one being the novel Pac-Age-Kar, and the other a speed truck added to the Diamond-T line. The Pac-Age-Kar, which was designed solely as a delivery vehicle for operation under conditions demanding frequent stops and quick getaway, is laid out on extremely unorthodox lines. The unit engine and gearset, are located at the rear end of the chassis, and the drive is taken to each rear wheel by a separate Shaft and worm gear. Designed to carry a 2,000 pound load, the body capacity is 216 cu. ft., measuring 6 ft. high inside. The overall height however has been kept down to 7 ft. 3 in., while the wheelbase is but 95 in. With the 10 hp. engine, gasoline and oil con- Sumptions are guaranteed at 40 m.p.g. and 800 m.p.g. re- spectively. A two-speed forward and one reverse is incorpor- ated, the normal operating speed being 15 m.p.h. Lacquered any color, the complete vehicle sells for $850. In staging the new model 76 fast 1-tonner, Diamond-T have hot only made a strong bid for light delivery business but they have put into practice their new policy of designing a truck that is as pleasing to the eye as a private car. February 11, 1926 Another model shown was the T4, a 1%-2-ton job, which has been on the market about a month. This had a low-sided body and a 3-man totally-enclosed cab. The third exhibit was a de-luxe delivery vehicle, part of an order for Marshall Field’s. This was mounted with a $2,000 panel body with enclosed driving compartment having half- doors, A special box tire compartment and a rear bumper were notable features. Tires were 34x7.30 balloons. All these vehicles are fitted with the HW Filtrator as standard, but starters are optional. | Other delivery jobs shown were, Yellow-Knight 1l-tonner, a Commerce super-7 open-side truck and a metal panel job, Ford screen and panel models, International 2,000 lb. side- entrance milk truck and panel vehicles, the Stewart Buddy, and a LeMoon 1-tonner. The latter company also staged the Milburn electric, which they manufacture, The Hendrickson company was represented by a 3-ton chassis, and American LaFrance by a model 2R 2%-ton chassis. The Walker vehicle company exhibited one of their electric truck axles, with glass discs on the wheels so that the opera- tion of the floating wheel drive could be observed. In the body section the Highland Body Mgf. Co. showed a high grade panel body on trestles, and the Erlinder Auto Body Co. staged a bullet-proof body for bank cars. 23

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Prize Winning Windows In the A. E. A. Christmas Contest First Prize. The photo- ] graph at the left was awarded first prize in the at 1925 contest conducted #1 by the Automotive Equipment Association th for the best Christmas pl window built around the = idea of “Sell Something se for the Car this Christ- ne mas.” This window is of that of the Vernon Ga- W rage, Vernon, B. C., cy Canada. It won a prize ™ of $150. Or Tl ‘a Third Prize. Fletcher & W: James, of Portland, Ore., p decorated the window, pi shown below, which to won third place in the pe A. E. A. contest. This at prize won $75. Ce fr cl W p! di be tk bi th fc r¢ be fe tc Ww s] a) Dp f C n e: - C’ ie C : W h ad Second Prize. Upper left: This window, decorated by the Fourth Prize. Lower left: This Christmas window brought $50 " Boller Auto Co., of Grand Junction, Colo., was awarded second in cash to Bowersock Motor Co., of Clinton, Okla. prize of $100 in the A. E. A. Contest. Fifth prize. Lower right: The A. E. Bowering Motor Co., of . Mitchell, South Dakota, won a cash prize of $25 with this attrac- d tive window. n a4 Motor -lge

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“The READERS: CLEARING HOUSE Questions and Answers on Dealers’ € Problems BUILDING + ELECTRICAL « FLAT RATES SHOP « LEGAL « PAINT & TRIM « ACCOUNTING Can Supercharger Bring Back Two Cycle Engine? Q.—I would like some _ information about the old Elmore two cycle engine. Give the exact location and design of both the intake and exhaust ports. Also illustrate the top of the piston. I believe the Elmore pistons were made with baffle plates projecting upward, thus deflecting the incoming charge toward the upper part of the cylinder and facilitating scavenging. Does this engine present a cooling problem? If so, please give the solution. What was the maximum r.p.m. of the Elmore four cylinder engine? What is the greatest objection to the two cycle engine as applied to automobiles?— EK. L. Kerfoot, Hutchinson, Kansas. We are showing a sectional view of one of the last Elmore engines built. The early Elmore engine used crank- case compression where the fuel mixture was drawn into the crankcase and com- pressed by the downward motion of the piston. In the lower position of the pis- ton the exhaust port was uncovered to permit the exhaust gas to go out and at the same time another port was un- covered which completed a connection from the crankcase to the combustion chamber, so that a new charge of fuel would be fed to that particular cylinder. How It Works In the illustration given a different principle is used and the piston has two diameters, the enlarged portion at the bottom serving to draw the fuel from the carburetor and feed it to the com- bustion chamber. In this construction the crankcase is not used as a reservoir for the gas. In this engine there is a rotary valve B which is mounted on ball bearings and in the position shown is feeding fuel from the inlet manifold A to the annular chamber D. The exact way in which the valve operates is not shown in this diagram, but as it rotates and as the piston moves upward the com- pression in the space D is used to send fuel through the rotary valve B to a cylinder which is ready to compress a hew charge of fuel. In this construction each cylinder is not a complete power unit in itself, but depends on some other cylinder. The Elmore engine with crankcase compression would run either’ back- ward or forward so that in climbing a hill if the engine stalled it would sud- denly start up in the reverse direction and run the car backward down the hill. With the newer type and with each cylinder depending on some other cylin- der for its charge of fuel the action is hot reversible. February IT, 1926 One difficulty with this type of engine is in getting adequate compression, as only a small portion of the stroke is available for sending a charge of fuel into the combustion chamber. Another dificulty is that the cylinder is not thoroughly cleaned out at the end of the stroke, for while the exhaust gas rushes out there is still a considerable volume of dead gas in the_combustion chamber. Another difficulty is that the incoming gas in spite of the deflector on top of the piston, tends to go out the exhaust port to some extent. The engine is also somewhat difficult to carburate for if the mixture is cor- 101350 Sectional view of old Elmore engine rect at one load, it may not be correct at some other load. Changes in speed are also difficult to get and engines of this type have had their speed controlled by advancing or retarding the spark rather than by controlling the throttle. This type of engine while theoretically advantageous on account of having a power stroke at every revolution for each cylinder, has never been developed to a high state of perfection for use in automobiles. With the advent of the supercharger talk has again turned to the possibility of using two cycle engines, but as far as we know there has been no constructive engineering in this direction. Q@.—Can a four lead ignition distributer be satisfactorily hooked up to a four cyl- inder, two cycle engine? Any battery ignition system having a four lobe cam could be used. The only difference would be that it would be driven at engine speed instead of at one- half engine speed as all four. cylinders would fire at each revolution of the crankshaft. Gross of Plugs Would Not Repair the Cylinders Q—I have in my possession a 1923 Chandler which has been giving a great deal of trouble. I will put in six new spark plugs and in a few days time in warming up the engine, the third and fourth cylinder will drop out. The plugs short up in the porcelain. Have tried different plugs and put on a new coil, but the same thing happens every time. Would like to see a reply in Motor AGE as I am a subscriber and read each issue carefully.—Frank Holdren, Good Hope, Ohio. The engine in question apparently needs to have new piston rings and pos- sibly new pistons. If it has not had rings within the last 10,000 miles, this is probably the answer. You might write to a number of the piston ring concerns which advertise in Motor AcE and ask for their circulars as they give methods of draining oil by drilling holes in the lower ring groove. The exact way that the holes are drilled will vary with the type of piston ring used. It is useless to try putting new plugs in for you are not touching the cause of the trouble. When tearing the engine down it might also be advisable to measure the bore of the engine and see if regrinding is necessary. If the cylinder bores are eccentric, that is more than .002 or .003 larger in one section than another, or if they are appreciably tapered they should be put in condition and new pis- tons installed. — ae ENGINE OIL LEAKS OUT AT REAR WHEELS Q.—What causes the Ford engine to leak oil from the transmission back through the drive shaft tubing to the differential throwing out oil around the rear wheels?—W. L. Hartwell, Coal Val- ley Motor Co., Montgomery, W. Va. We believe that this is due to excessive wear in the rear bearing of the trans- mission or in the part known as uni- versal ball cap part No. 3369. It is also possible that the felt washers need to be replaced in the rear wheels. In doing this it is sometimes helpful to put one in before the bearing is put into the axle housing. CLOSED BODY WANTED FOR SAXON Q.—I have two Saxon six chassis, one 1917 and the other 1918 and I want to put closed bodies on either one or both. If any of the Moror Ace readers know of a standard closed body of some other make, that is either a coach, brougham, sedan or coupe that would fit on this chassis without much trouble, I would appreciate hearing from them.—F. J. McCullough, 1122 N. Wilson Way, Stockton, Claif. Any Motor AcE reader knowing of a standard ‘body that will fit on the Saxon six chassis will earn the gratitude of Mr. McCullough and of Motor AcE by getting in touch with him. 25

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ume| Answers to Readers’ Questions

Adjustment of Oldsmobile Truck Axle Q.—Please show cutaway of Oldsmobile truck rear axle? Also advise how to make gears mesh _ closer. Edward Ehrecke, Montpelier, Iowa. A diagram of the axle is shown in ac- cordance with your request. At either side of the differential will be found ad- justers “A” which hold the differential and jack shaft bearings in the proper relation and which also are used to ad- just the bevel pinion and ring gear so that they will mesh properly. These ad- justers should not be brought up so tight that they cramp the bearings. By turn- ing one to the right and the other to the left, it is possible to change the center distances of the ring gear and pinion. When the axle leaves the factory, this adjustment is made in such a way that there is a slight amount of back lash and the engagement corresponds with the pitch line of the gears. Adjustment of Bearing and Hubs If the hubs are removed for the pur- pose of lubricating or examining the brakes, it will be necessary to remove the outer bearing. ‘The truck driver therefore, should be competent to re- place these bearings. This adjustment is very simple. First: Screw up the nut “B” until it is tight. Rotate the wheel a few times by hand, then draw the nut “B” up tight again, back it off one-half turn to obtain freedom of rotation. Second: Slip on the perforated washer “C” and see that the projecting rivet or pin in nut “B” fits into one of the corre- sponding holes in the washer “C.” Third: Screw up the castellated nut “D” until it is tight, and secure nut with cotter pin. Taking Down the Axle To disassemble the axle, first remove the hub cap “E.” Remove the cotter pin and unscrew the castellated nut “D.” The perforated tongued washer can then be removed and the round nut “B” un- screwed. The wheel can now be pulled straight off the hub spindle. The internal gear, which is riveted to the hub can then be inspected. If it is desired to take down the differential car- rier, the first step is to pull out the jack shaft to which the spur pinion is keyed. This is done by removing the flange “G” which is held in place by two bolts. The jack shaft can then be pulled out by hand. After both jack shafts “H” are removed in this manner, the differential can be taken out of its housing, by re- moving the rear half of the differential carrier “J,” which is held in place by six nuts and studs. Removal of the dif- ferential makes it possible to examine the driving pinion “K” and shaft “L.” 26 The driving pinion and shaft can be re- moved by unscrewing locknut “M,” tak- ing the shaft through the rear of the carrier. The construction of the axle is such that any other parts can be handled without any special instruction. To assemble the axle again, special at- tention must be given to obtain proper adjustment of the bearings and differen- tial gears. These adjustments should be made by a mechanic familiar with such work. ‘The adjustments of the taper roller bearing on drive shaft “L” is made by setting up inner nut “M” moderately tight, and then turning it back one- fourth to one-half turn, which will per- mit of a barely perceptible play or shake in the bearings. Then draw up the outer jam nut “M” very securely and lock both nuts in place by bending over the prongs of the washer “N.” One of these prongs should be bent flat against the side of each nut. The taper roller bearings on each side of the differential are adjusted in similar manner and must be given a small amount of play. These adjusters are locked in place by piece “O” which fits into a notch on the bearing adjuster “A.” The pinion felt retainer “P” which is located at the front end of the differ- ential carrier, is locked in place by a set screw which must be removed before the retainer can be unscrewed. If the axle is taken down, care must be exer- cised to see that these locking devices are secured, as otherwise serious dam- age may occur. —_—- REPLACE THE BIG GEAR, TOO Q.—We have a 1918 Dodge Brothers car that has a whine in the reverse, low and second, but runs all right in high. We have replaced the countershaft and the gear cluster which runs on the counter- shaft and also the high speed sliding gear. The other gears were in good shape. We are wondering if the trouble could be in a bent sliding gear shaft or a bent clutch shaft. Mosier Garage, Mosier, Ore. You do not mention replacing the large gear on the countershaft which meshes with the high speed gear. While this very rarely requires replacing it may be that it does on a car as old as this. It is also possible that the plain bearings in which the countershaft turns are worn sufficiently so that the gears do not mesh properly.

Way Job Is Done Will Make a Difference Q@.—Is there any way to stop oil pump- ing on a Dodge? We have installed over- size pistons and done a variety of dif- ferent things, on a number of different Dodges, but never succeeded in stopping any of them from pumping oil.—H. L. We do not believe there is any par- ticular difficulty in stopping oil pump- ing ou a Dodge or practically any other car. You do not say whether you checked the cylinders to see whether they were out of round or tapered. You also du not state whether you used any special kind of piston ring in the lower ring groove or whether you used a spe- cial coustruction to permit the oil to drain back into the crankcase. Wish you would let us know and preferably sena a sketch showing how you take care of the lower ring groove. Also let us know whether you have checked the cylinders for circularity. It is also possible that the oil pipe which runs the length of the crankcase is turned the wrong way so that the oil holes permit the oil to strike the connecting rod. The pipe should be turned so that the holes are down so that oil will go into the troughs. ALCOHOL IN THE CRANKCASE Q.—Here is a suggestion that may help someone. I have found that adding a pint or more of alcohol to the oil in the crankcase keeps the water from freezing in the oil pump. This water collects from frost or condensation in the engine and the alcohol keeps it from clogging up the screen in the oil pump. —Edwin R. Hillstrom, Pettibone, N. D. Some authorities on lubrication claim that alcohol used in this way will either contain acid or will release free acid in the oil by chemical combination. It is also indicated that this acid might be detrimental to the finished surfaces of the crankshaft and other parts. How- ever, where there is danger of the oil failing to circulate on account of con- densation freezing it would appear to be the lesser of two evils to use alcohol. On the other hand frequent changing of the oil would also reduce the likelihood of enough moisture forming to cause any trouble. Wi356 Cutaway view of Oldsmobile truck axle. Motor <ie

f Fore a Cf driv size ago. buil in I] wan but to c Bar in ¢ of y mak filli sho. ang In wel star obst that the that inte the REt tere lin- get. for con to | 192( ter) Aus the was and the art. .¢ or of me ret say tha thi, $15 tur Sta

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Planning Your New Building By TOM WILDER Ford Sales and Service With Small Filling Station Q.—We are interested in building a new Ford sales and service station. We have a corner lot 66 by 132 ft. We want a drive-in filling station and also a good size stock and showroom. About a year ago there was a plan in Motor Ace of a pbuilding for a Ford dealer some place in lllinois which was just about what we want. Our town is about 400 population, but is very thickly settled. We wold like to cover the whole lot.—Brown Brothers, Baroda, Mich. We have been unable to find anything in our files which would fit the shape of your lot and so have been obliged to make you a special plan. We do not as a rule like a corner filling station, because it cuts up the showroom and office into too many tri- angular areas that are hard to handle. In this case it has worked out pretty well, however, and you will be able to stand three cars at the pumps without obstructing the sidewalk. You will note that the pumps are not placed evenly in the center of the sp@ce but at one side so that rear tank cars may stop without interfering with pedestrians. If more repair shop space is needed the shop may be extended toward the Legal RECOVERY OF DEPOSIT DIFFICULT Q@.—On the 5th of March, 1920, I en- tered into an agreement with the Frank- lin-Willliams Company to sell cars. To- gether with other things it was necessary for me to put up a $300 cash deposit. The contract called for three cars, but owing to the business condition which arose in 1920 I was able to sell but two. At the termination of my contract with them August 31, 1920, I wrote them terminating my contract and asked for the return of the deposit or at least that part which was coming to me. I received no reply and thinking that the law was against me in the collection of this money, I let the matter drop. However, seeing the article covering such a question as mine { would like your advice as to whether or not it is possible to collect all or part of this deposit. I am enclosing agree- ment for your inspection, which kindly return. Also for your advice I wish to say that I owed the company nothing, that they were put to no expense other than sending up a demonstrator to make this agreement, and giving me possibly $15 worth of general advertising litera- ture—D. A. MeMullin, Modern Service Station, Highland, Kansas. For a Specific Purpose While a deposit is held in trust as a matter of law, this deposit is made for a specific purpose. Whether this deposit may be recovered depends upon the terms under which it was made and Whether the depositor has performed ac- cording to these terms. Now, referring to your agency contract submitted, I find February 11, 1926 7 GARAGE ‘ofl EETO 19 _ | 1 MOTOR AGE ARAGE PLAN 646]. | g@ BROWN BROTHERS||| . SHOWROOM BARODA MICH ||| [— rue : 4]. =e | ee ee _— or | 3 — 132°-O —o- In this plan the shop is entered from the garage and is handy to the stock room. Being partitioned and adjoining the showroom it will be cozy and warm for winter over- hauling service and require a minimum of fuel. rear using the space occupied by the forward row of cars in storage. There is space in the shop between the rows of cars in repair to give quick service and adjustment such as battery and tire service. uestions Answered By WELLINGTON GUSTIN that there is a rider covering the pur- chase of three cars. This provision cov- ering the deposit, says such deposit shall be held as a guarantee to the distributor that the dealer will take the cars agreed upon; and that upon failure of the dealer to take any motor car and pay the full purchase price thereon on the date speci- fied for delivery or shipment then said deposit shall be forfeited to the distrib- utor and be retained by it as liquidated damages for such failure. You state that you were not able to take one of the cars. Then you broke your engagement to purchase the num- ber agreed upon and this guarantee pro- vision was invoked by the distributor, who refused to return your deposit. Had you taken the cars agreed upon then you could have recovered the de- posit. Or had the distributor been at fault in terminating the contract you could have recovered the deposit. Where a deposit on a contract covers only actual damages or approximate damages, hard to arrive at, known as unliquidated damages, such deposits can rarely be recovered in part even where the depositor has breached the contract causing such damages to the other part to the contract. The courts do not favor penalties and if a deposit amounts to a penalty against the depositor upon his failure to perform according to the terms of his contract, the deposit or so much as is equitable, may be recovered by the depositor. But where damages are unliquidated the parties may approximate the probable damages upon breach of an obligation, and unless the actual damages are clearly excessive and unconscionable, the courts will not interfere with the agree- ment naming a specific sum as liquidated damages for a breach of contract. Against Penalties For instance, should the dealer deposit one thousand dollars to guarantee the performance of a contract, and should his failure to perform result in only a nominal loss to the distributor which could be easily arrived at and shown to the satisfaction of a court, although they had agreed to call this damage unliquidated and had further agreed in advance, to a fixed sum in liquidation of same, as liquidated damage, then the court could say such a forfeiture of one thousand dollars was a penalty and would order the return of the deposit or a proportionate amount. Thus, it is that often a deposit is re- coverable where the depositor assumes that the law is against him, even though it is so written in his agreement. The construction and interpretation of a con- tract often requires an expert in the law. 27

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Adjusting Hudson Timing Chain @.—Can you give me the exact pro- cedure to follow when adjusting the valve tappets on a model 59 Cadillac engine?— Fred J. Roth, 746 N. Bowman St., Mans- tield, Ohio. In the May 21, 1925, issue of Motor AGE this information was given for the model 61 and we understand that the procedure on the 59 is just the same. Q.—Can the front end chain on*a 1924 Hudson be taken up by an outside adjust- ment and if so, how? We are showing an illustration which should explain the outside adjustment of the Hudson timing chain. To see if the chain is loose grab the coupling be- tween the generator and water pump and turn it to and fro as far as possible. There should be approximately % of an inch movement on the circumference. If more movement is visible, then the chain needs adjusting. To do this re- move the three bolts marked C (two of these show in the illustration while one is hidden). Then by means of special wrench A, pull flange in the direction of the arrow until only the necessary play is present. If it is necessary to shift the flange slightly to get the bolts to line up, back off the adjustment in- stead of turning up tighter or you will overload the bearings. MANIFOLDS, FAT AND THIN Q.—Have a Ford car with a standard in- take manifold which is about % inch in- side diameter. If a large manifold, say one having an inside diameter of 1% inches were used what would be the ad- vantage or disadvantage? Also what would be the effect of reducing the size to % inch inside diameter and what would be the difference if a short manifold were used with the carburetor only 4 inches from the intake port as compared with the present standard manifold? Most new automobile engines for 1925 are install- ing shorter intake manifolds of smaller diameter. Please explain why. Walter Bliffert, 1945 14th Street, Milwaukee, Wis. In general it is customary to use a large manifold on racing cars where it is necessary to get a large volume of fuel into the cylinders. On the other hand where such a car is operated at low speed, the velocity through the mani- fold is so low that it is difficult to prop- erly vaporize the fuel. For example if too large a manifold is used it is very difficult to start the engine. For this reason the smaller the manifold the greater the gas velocity and the easier it is to get started. On the other hand if the manifold is made too small it is not possible to get enough fuel into the cylinder when maximum power is re- quired. For this reason unless the car is being built over for some special purpose it is best to leave the manifold alone for the de- signer of the car has figured out the best compromise for all around service. The reason for shortening a manifold is to reduce the opportunity for the gasoline 28 ~ee ‘ 101414 bi t OM ee, er ad LAB LADE GE ONES The right wrench makes the chain job easy vapor to condense on its way from the carburetor to the cylinder. This tend- ency to condense is overcome On many cars by the use of a hot spot manifold which supplies the necessary heat to keep the fuel in the form of a vapor. In your particular case we would recom- mend no change unless you wish to in- stall a hot spot manifold. OVERHEAD VALVES GET TOO MUCH OIL Q.—Is there any way that the amount of oil to the valve action can be regu- lated on a 1924 Master six Buick. The engine delivers oil to the valves in such quantity that it runs out under the cover and wastes considerable oil.—F. J. Sharp, 20 Annabelle Ave., Trenton, N. J. We understand that excessive oil flow from the valve mechanism on a Buick is due to wear in the bushings or shaft. We also understand that there is an escape hole in each rocker arm which permits the oil coming to the bearings to get out again. This oil then falls on top of the cylinder head and flows through a drain back to the crankcase. One remedy is to replace the shaft and bushings so that the oil does not flow so rapidly. Another suggested method is to plug the oil holes which allow the escape of oil from the rocker arm bush- ings. We believe if you study the flow of oil with the valve cover off that you will be able to figure out the best remedy to employ. -——- ADJUSTMENT OF SCHEBLER Q—Please give adjustments of the Model S Schebler carburetor. This information was given on page 24 of the September 24, 1925, issue of Motor AGE which gives adjustment of the Scheb- ler carbureter as used on a Reo. We be- lieve this information will enable you to get satisfactory operation from the car on which you are working. Three Possible Ways of Repairing This Clutch Q.— We have a Reo 1% ton truck bought in the spring of 1925. “Today in taking this truck out of the garage to deliver some batteries I noticed that there was a sort of sound in the clutch as though the clutch were slipping. This sound would only show when the engine was going a little fast and the clutch would be let in. In this due to the weather being cold or do you think the plates will have to be cleaned.—Kentucky Sub- scriber. This is probably a condition of the lining on the clutch plates which is ag- gravated by the cold weather. If the plates are glazed it is sometimes possible to effect a temporary remedy by wash- ing out the clutch with kerosene. If this does not work then the clutch should be removed and the surface of the fric- tion disks cleaned with kerosene and washed thoroughly with a _ brush to roughen up the surface. The most effective remedy, of course, is to remove the plates and install new ones when the lining has begun to show signs of poor operation, Method of Figuring the Engine R.P.M. @.—In the October issue of Moror AGE in the Clearing House Department there was given this formula: R.P.M.=336xSxkG D The notation was also made that if the problem was not fully understood ad- ditional information would be furnished. I do not thoroughly understand this formula and will appreciate your giving me any additional information that you may have.—Louis Wanner, 251 Main St., Garfield, N. J. This formula gives the speed of the engine. Take for example the first car in the specification table in any issue of Motor AcE. In the February 4th issue the first car is Ajax. Suppose we want to find the engine speed at 20 miles per hour. Then S equals 20. The gear ratio is 4.77, therefore G equals 4.77. The wheel size is 30 by 4.75 so that D equals 30. We multiply 336 times S or 336 times 20 which gives 6,720. We then multiply this answer by G which is 4.77 which gives us 32,054.4. We then have to divide this number by 30 which gives us 1,068.48, so that the engine speed is 1,068.48 r.p.m. when the car is travelling 20 miles per hour, assuming no slipping of the rear wheels. Q.—Give the formula for obtaining the piston displacement in cubic inches when the bore and stroke are known. Displacement = .7854 D°SN. In _ this formula the letter D stands for the diameter of the cylinder. The letter 5 stands for stroke in inches while the letter N stands for the number of cylinders. The figure over D means that the diameter of the cylinder is mult plied by itself and then by S, N and the decimal .7854. Motor Age Pu Q.- ator This mark with used how - & We whic to cl diffe woul cutol the ; shou. of tl switc hold If tion short curre hand Off p is pi ance you | possi rang: iron for t EFF @- infor inter tems Mc alike 018 be a gur ingh abou Atws to th sap. On | vari also if ye woul to n back will whil at h y of a are | are men. Kast Stre It AGE Feb

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m3 UY et (n= & Ree w \GE re he id - ed. his ng rou St., the par sue ant per tio The als nes ply ich ride 48, ).m. per ‘ear the ‘hen this the r S the of that ulti- the Clearing Up Electrical Trouble EDITED BY A. H. PACKER Putting a 1912 Generator to Work Q.—We have an 18-volt, 4 brush gener- ator Which was taken from a 1912 White. This generator has 5 posts which are marked as shown in the sketch enclosed with this letter. Can this generator be used to charge a 12-volt battery? Show how the connections should be made.— F. I. McConnaughey, Venetia, Pa. We are showing a wiring diagram which is suitable for using this generator to charge a 6 volt battery. The only difference in charging a 12 volt battery would be that you would use a 12 volt cutout instead of a 6 volt cutout. Where the ground symbols are shown a wire should be connected back to the frame of the motor generator. The lighting switch should be e@nnected as shown to hold down the current. If both buttons are in the On posi- tion the resistanceég on the back will be shorted out and tHe maximum charging current will be o®tained. On the other hand if the buttens are turned to the Off position then more or less resistance is put in the circuit. With one resist- ance coil made twice as long as the other you have four different resistance values possible, and consequently four different ranges for the charging current. Either iron or German silver wire may be used for the resistances. EFFECT OF GAP SETTING ON HIGH SPEED Q—Some time ago I saw in Motor AGE information giving the distance to set all interrupter points on all electrical sys- tems, but cannot locate it now.—William C. Allen, 425 Grand Street, Galion, Ohio. Most ignition systems are set about alike, the point opening ranging from 18 to .025 in. The low figure would be about right for Delco and the higher figure for Remy and Connecticut. West- inghouse type SC ignition might be set about .010 to .012. One exception is the Atwater-Kent type CC ignition which due to the small size cam requires a smaller sap. This being from .005 to .007 in. On nearly all ignition systems a great variation in the interrupter opening will also affect the timing of the spark so if you are in doubt on any setting it would be well to check up the timing to make sure the engine does not kick back when starting. Too small a gap will usually cause missing at low speed While too large a gap will cause missing at high speed. en WHAT C. P. CHARGER TO BUY? Q.—We are contemplating the purchase of a constant potential machine and we are considering three, the names of which are enclosed. Wish you would recom- mend one of these three?—D. C. Slick, The East Granite City Garage, 2625 Lincoln Street, Granite City, Il. It is contrary to the policy of Motor Ace to recommend or condemn any par- February 11, 1926 -O O=0 AMMETER LIGHTING SWITCH FOR REGULATOR 1O1386!I Generator circuits from Reed’s Manual Making battery charger out of generator from 1912 White ticular item of equipment, but we wish to say that any well known constant po- tential device will doubtless give satis- faction, In the different machines there may be some variation in the method of regulation and some may hold the voltage more constant than others. How- ever, in any method of charging, it is desirable to keep watch on the batteries and see that none of them overheats which necessitates supervision even with voltage very accurately controlled. We would accordingly suggest your studying the catalogs of those concerns which advertise in Moror AcE and then pick out the set which suits your pocketbook and your shop requirements. The Best Voltage Regulator—A Battery Q.—I intend to use a Chevrolet 490 engine as a stationary engine to pull a wood saw. I intend to use dry cell bat- teries to start on and the generator to run on, and not use any battery. I was thinking of rigging up a kind of voltage regulator by using the core and the fine winding of a 6 volt cutout and mount- ing some Ford coil points over the core and running the field current through the points. I would then have a resistance across the points. Let me know if this would work and give all the information you can.—William A. Fowler, R. R. No. 2, Montrose, Iowa. There is nothing that the Clearing House editor enjoys more than to work on problems of this sort. However, from a jractical standpoint it would be a gre :t deal better to have a storage bat- ter). If you do want to fix up a voltage regulator it would be better to buy one already made and source of supply on regulators of this kind will be given by separate letter. Perhaps you are thinking of the weight and also the cost of a battery of this kind. You would only need a small bat- tery, however. You can probably get some battery shop to build up a light battery in a regulation box. They can use about five plates in each cell, filling up the rest of the space with separators. This will give you enough current to start on, assuming you crank the engine by hand and you can cut the generator charge down so as to give two or three amperes or whatever you need to keep the battery charged. This can be done by shifting the third brush or if this does not cut down the current enough you can connect some resistance wire in series with the circuit of the gen- erator. Then if you ever have any radio batteries to charge you can connect them in parallel with the regular small storage battery on the engine, boost the charging rate to 12 or 15 amperes and have a charging set at the same time. The voltage regulator design presents quite a problem for a good engineering department and you will probably have trouble working it out in the way you suggest. 29

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Motor Age's Fiat Rare Forum Flat Rate on a Yearly or Mileage Basis Every now and then somebody talks about selling flat rate contracts on an annual basis. That is, the owner of a motor vehicle or fleet of vehicles pays the dealer or service station a stipulated sum to cover all maintenance work on the vehicle or vehicles for the period of one year. Usually this cost does not include oils and greases or similar sup- plies, but does include broken parts or parts that have worn and must be re- placed. Naturally the proposition does not cover damage resulting from colli- sion or the car owner’s carelessness. Selling flat rate on a yearly contract basis has met with different reaction by dealers and the men engaged in the maintenance of motor vehicles. Some dealers hold that many car owners are favorably inclined to the idea of paying so much per year or so much per 30,000 miles or whatever the contract calls for and be assured that their motor cars always will be performing at the highest point of efficiency. Where such con- tracts are arranged between dealers and car owners, usually the former insist that the car must be brought into the seryice station at regular intervals for inspection and adjustment. Naturally this is done to forestall repair operations that are quite involved and may cost the dealer considerable money. Those opposed to this system, and it seems that their point is well taken, say that selling flat rate on a contract basis over a period of a year or on a mileage basis for that matter, promotes careless- ness of the vehicle owner. In other Edited by B. M. Ikert COMPARATIVE TIME RECORD OPER. NO. DESCRIPTION ORDER EMP, NO, NO. EMPLOYE’'S NAME GAIN HOURS | AMOUNT THINGS THAT HELP FLAT RATE Here is shown the comparative time record used by the Cadillac Motor Car Co. As the time tickets themselves do not form a suitable means for comparison, it is necessary to have some record on which the data from the time tickets can be entered. These time records are useful for comparison of the actual time taken by different mechanics with each other and with the time allowed. words, the car owner takes an attitude of. “I should worry, the service station keeps my car in condition.” It is also claimed by many that the dealer or service station operating under such a plan puts his figures high enough so that he is not going to lose on the propo- sition. Hence it would seem that in order to gain all confidence on the part of the car owner it is best to stick to the flat rate system and sell it as has been done up to this time. Lincoln Changes and Flat Rate While it is pretty well known generally that any changes in design of the Ford Model T are applicable to all cars of that model no matter how old, it is per- haps not so well known that this same thing applies also to the Lincoln. MOTOR AGE’S FLAT RATE FORUM No. 51 Flat Rates For OLDSMOBILE CLUTCH OPERATIONS Model 30 Manufacturers’ Official Time Designation Hrs. Min. Group E-|! 1 Adjust clutch and free up pedals 1 2 Install new clutch release bearing 4 3 Install new clutch pedal 1 15 4 Install new clutch spring 4 5 Install new clutch mounting ring 4 6 Install new clutch pressure plate 3 30 7 Install new clutch driven plate assembly 3 30 8 Install new clutch driven plate facing 4 15 9 Install new clutch release yoke 2 45 10 Install new clutch 3 30 30 At the monthly meeting of the Metro- politan Section of the S. A. E. held dur- ing the New York Automobile Show, Thomas J. Little, chief engineer of the Lincoln Division of the Ford Motor Co., said any changes made in the design of the Lincoln are so made that they can be applied to all cars of that make ever turned out. Naturally this makes it much more difficult to work out any changes in design, but it has the big advantage from a maintenance stand- point in that the basic design upon which flat rate operations have been worked oul is not changed. e meee Filing Flat Rates Q.—I have noticed a few times that readers have requested suggestions in regard to filing the flat rates published weekly. I have found it most practical to use a card system for indexing them without cutting or mutilating the maga- zine in any way. I use 5 by 8 inch cards with index tabs for each car and have them headed as shown with the name ol the car on the tab. HUPMOBILE Assembly Date Front Axle 12/24/25 I also use this card system to index the Reader’s Clearing House items and new car details. It sounds like a larse order to keep up such a system, but if filed each week it takes but a few min- utes and saves a great deal of time when a certain subject is wanted in a hurvy. —Clyde E. Foster, 1029 Fulton Ave., 5a2 Antonio, Texas. Motor Agé cs an of me ins mc wh su: oT fo sel wa the pri pai mc erd pa: at pat haz ret On S@€a Fe

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Hot i _. Sa (-_—- "_ As ith ro- Ww, the + ® —6of can ver any big nd- lich out that ; in shed tical hem aga- ards have 1e of /25 ndex and large ut if min- when UurTY: san Age EDITORIAL. Keep’’Em Rolling UTOMOBILE factory executives are thinking along A the line of service more seriously than ever. That was apparent from their expressions at luncheons and meetings during the national show periods. Some of them put more emphasis upon improved servicing methods and facilities than anything else in their talks to dealers. This is apparently going to be a year of extraordinary effort in service development. It would be impossible to make too much headway over that route. Motor-wise Americans demand efficient servicing for the cars they purchase. They are reluctant about taking on a car which suggests an element of doubt on this very vital point. One of the foremost thoughts in the prospect’s mind when looking for a car is: “What is going to happen to me in case of trouble with my buy? Where will I have to go for corrections and how long will I have to wait?” And the car buyer is going to get continually more insistent in his maintenance demands. The beauty about this from the standpoint of the auto- mobile dealer is that the servicing of cars is a commodity which he offers for sale. It is a branch of his business susceptible to extensive development and the larger he grows in this phase of the work the better are his chances for the sale of motor vehicles. See that the car you sell is kept in good running order, check up at intervals to make sure the owner is thoroughly satisfied—and the way is blazed for a repeat sale when the time comes for that owner to turn the old car in on a new one. High efficiency in the maintenance department has two prime objectives—first to keep the owner “sold” on the particular make the dealer handles and the next to make money and get prospects through general maintenance op- erations. Much of the dealer’s future profits will be passed to him by the “man at the back door.” Begin at once with special efforts behind the maintenance de- partment. ee ee Put your crediting on such a basis that friends will not have occasion to felicitate you on your “many unhappy returns,” As to Big Used Car Stocks ‘SED car stocks seem to be much too large in some localities. Here and there are situations which are rather uncomfortable, with accumulations of sec- ond hand vehicles being exceptionally heavy even for this season of the year. Fe}: ruary 28, 1926 That used car stocks should be larger than normally where new car sales have been above normal is logical, for with more new car sales more used cars will be taken in. And in most sections the new car business of recent months has been at healthy or record heights. Where the dealer might be concerned over his used car position we might find that he is not thinking in terms of proportion—the rate of trade-in stocks as applied to the volume of new car business. In a properly managed business used car stocks are great or small only when com- pared with the number of new cars disposed of by the trade-in route. If his new car sales increase without an in- crease in the proportion of “clean deals” the dealer cannot escape the necessity of handling more used cars. That is inevitable. All of which means that when new car business steps up efforts in the used car department must be stepped up. Pressure behind used car sales must be increased. The business has grown and it calls for an enlargement of the general program. Automobile merchants who are too well loaded with used cars right now would do well to plan some early and special campaigning to clear their floors. They cer- tainly do not want to go into this year of excellent oppor- tunity with a used car handicap staring them in the face. And it is always timely to caution against wild allowances. There are good profits ahead for the tradesman who is sane and enterprising and who keeps his used car situa- tion under control. They say the old-fashioned horse trader is about ex- tinct. The truth is he now goes up and down the “row” trying to swap old cars for new ones. For Safety’s Sake OR many years the Yellow cabs that color Chicago’s streets went without bumpers. As every one knows they are sturdy vehicles, protected in front and rear by unusually strong frame horns, and seldom came out second best in a collision. But now Yellow cabs are wear- ing bumpers, both front and rear, and another victory for safety has been won. Are you selling the safety that good bumpers give, to the car owners in your community? That long string of rubber which causes the ball to re- turn to the small boy’s hand—ts the outfit’s “service de- partment.” Real servicing always brings them back. 31

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RECORD FEBRUARY OUTPUT EXPECTED Shows Result in Heavy Demand for Automobiles Dealers’ Stocks of New Cars at Unusually Low Point But Used Sales Decline NEW YORK, Feb. 10.—The_ record January output of 333,727 cars and trucks will be exceeded this month, despite the lower number of working days, if present schedules are maintained. A number of the largest producers are straining their facilities to the utmost to get cars into the hands of distributors and dealers. So far the industry has maintained the course predicted for it several weeks ago, and the rapid rate of production and sales anticipated for the early months has been established. The automobile shows now being held in the large cities and in some of the smaller centers have been unusually successful, and this is the main reason why dealers’ stocks have not been in- creasing as rapidly as the heavy produc- tion schedules might appear to indicate. The weakest points on the sales map, it is interesting to note, are in the main those in which the annual shows have not yet been held. The reduction in tire prices not only will help the automobile manufacturers maintain satisfactory profits and prices, but it should bring the public back into the market for tires and thus relieve the dealers of some of their surplus. Taken by and large, the only imme- diate source of disturbance in automo- tive sales is the used car situation. This is rather worse than usual, because there undoubtedly has been considerable forc- ing of the new car market during the last two or three months, and new cars have been sold at the expense of the second hand vehicles. The current agi- tation about time sales, and especially the advertising of favorable installment plans, has had the effect of bringing the possibility of buying on time forcibly to the public attention. As a result time sales have been on the increase, and experience has shown that the install- ment buyer is more likely to invest in a new car than an old one. Sales of accessories and parts are excellent, the exception being in those parts of the country where cold weather and storms have interfered with the use of cars. Dodge Brothers Sets Reeord DETROIT, Feb. 8—January was the best January in the history of Dodge Brothers, Inc., it was stated at the fac- tory today following the giving out of figures showing the sales made by Dodge Brothers dealers and including Graham trucks. Retail sales of the new cars for the four weeks ending January 30 amounted to 19,218 cars. New car 32 Plane Prices Like Flying Are High WASHINGTON, Feb. 6. — The cost of a modern airplane, in con- tradistinction to an automobile, was given this week before the House Military Affairs Committee, considering air defense. The cost to the army of a modern airplane, without engines or equip- ment was placed at $8,000: obser- vation and pursuit plane, $12,000; and bombardment, $27,000. The total cost of the latter plane, fully equipped, would be $60,000, includ- ing a $15,000 motor and an $800 compass. The average life of these planes, it was testified, is five years. deliveries amounted to 14,943 cars, a gain of 58 per cent and 67 per cent over the same period in 1925. Factory shipments of cars and trucks totaled 22,135 com- pared to 15,683 in January of last year. Profit Sharing Issues Are Resumed by Ford Co. DETROIT, Feb. 6.—Ford Motor Com- pany profit sharing certificates were again avaHable to employes beginning Feb. 1. Issuance of the certificates was temporarily discontinued last April when a quota of $25,000,000 was reached. The plan under which employes re- ceive each six months a share of the profits originated in 1920. It was an- nounced at that time that when the men in the shops were given their pay envelopes they would be allowed to de- posit with the company any amount of money that did not exceed one-third of their wages. The company’s’ banks which were installed in the shops were to hold the money until $100 had been paid over. For each $100, a certificate guaranteeing the men at least 6 per cent on their investment was issued. The only change in the original plan is that employes will not be allowed to devote more than one-fourth of their pay to the purchase of certificates. Although the company does not promise more than six per cent interest, it has always ranged from 14 to 16 per cent yearly. Stutz Breaks Record in Chieago CHICAGO, Feb. 6—‘“If any doubt existed as to the acceptance of the new Stutz Safety Chassis by the automobile public, Chicago’s record of sales per- formance would dismiss it instantly,” so said F. E. Moskovics, president of the Stutz Motor Car Co., in the closing hour of Chicago’s National Automobile Show here tonight. Chicago’s sales records totaled 236 cars, representing a con- sumer list of $778,800. Hudson-Essex Prices Are Now Quoted “Delivered” Company Lists Cars Direct to Buyer With Equipment and Freight Included DETROIT, Feb. 8.—One of the most revolutionary changes in retail sales policy since the F. O. B. Detroit system of pricing cars went into effect, has been announced by all Hudson-Essex dis- tributors. Under this new policy, the system of pricing motor cars at F. O. B., Detroit, has been abandoned. Prices quoted and advertised in each territory will be the prices at which cars are actually de- livered to buyers in that territory with war tax, freight and equipment added. The value of equipment is approximately $55 and formerly was bought by the con- sumer as extras. Instead of the buyer having to add freight, war tax and other miscellaneous charges to the list price in order to obtain the final retail selling price, dealers and distributors will quote only the actual delivered price. To do this it has been desirable to establish sales zones with each zone having a set de- livered price which will apply to all dealers in that zone. Reports which have been current that there was a possibility of the factory making one price throughout the country are absolutely untrue. Under the new system an Essex coach in Detroit will deliver for $860, $13 more than the old delivered price of $847; the Hudson brougham will deliver for $1540 or $16 less than the old price, the Hudson coach is $19 greater and the Hudson sedan $43 less. In the Boston zone the delivered prices of the Essex and Hudson coaches will be the same as before. While the Hudson brougham and sedan will be $25 and $50 less in Los Angeles there will be an increase of $10 and $20 on the two coach models and a decrease of $10 and $25 on the Hudson Brougham and sedan. In New York the prices will result in an increase of $7 on the Essex coach and $18 on the Hudson coach, while the Hudson brougham and sedan will be delivered for $15 and $45 less than before. One of the chief advantages set forth to the consumer by the new plan is that he will know definitely just what his car will cost, as there are no extra handling charges. Will Distribute Locomobile INDIANAPOLIS, Ind., Feb. 6.—Georse M. Spindler, manufacturers agent here for many years, has been appointed dis- tributer for the Locomobile in the It dianapolis territory. He has opened 4 sales agency at 955 North Meridian street. Motor Age lik the tho lint the soc she Col gro nes trie cer A har had por alse nee rea. sult spr out, rad ent pre dro] incr whi peal thou ope} com Reic and pres Corr Fir Al ston: Co., of 1( tube notif be ; price until Mr furth whic tire | quen chan Othe) trict Scher put ; Feb;

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dd US to ce, nly ; it les de- all hat ory try 1eW will old son $16 ach $43 ared shes dan ‘eles $20 ease ham will issex vhile will than forth that 3; car dling porge here | dis- » [n- ed a ‘jdian Age Battery Makers See Need of Better Radio Dealers Growth of Wireless Given Credit for Big Boost in Sales of Electric Products CHICAGO, Feb. 6—The mushroom- like growth of the radio business and the opportunity which it presents for those in the battery business and allied lines was pointed out at a meeting of the National Battery Manufacturers’ As- sociation held in Chicago on Friday of show week. Ernest Ingold of the Atwater Kent Company showed how the business had grown faster than the automobile busi- ness, being among the first twelve indus- tries as far as annual sales are con- cerned. According to Mr. Ingold, the jobbers handling motor car parts and accessories had, as a class, failed to grasp the op- portunities in radio. The music industry also, except in the case of sets that needed no aerial or ground, had not realized the opportunities, with the re- sult that separate radio wholesalers had sprung up to handle the business. The necessity of service was pointed out, also the need of building better radio retailers, the weakest link at pres- ent in the radio merchandising chain. The market for radio batteries was predicted to remain strong, as far as the A battery is concerned with possible dropping off in B battery sales due to increased use of B battery eliminators, which improve on the B battery in ap- pearance and require less attention al- though constituting no improvement in operation, according to Mr. Ingold. Other talks were made by O. B. Towne, commissioner, Charles Dempwolf, A. R. Reid, chief chemist for the U. S. Light and Heat Corp., Frederick S. Pope, vice- president of the Chicago Trust Co., and J. A. White of the U. S. Light and Heat Corp. Firestone Reduces Prices Straight 10 Per Cent AKRON, Feb. 6.—President H. S. Fire- stone, of the Firestone Tire & Rubber Co., has announced a straight reduction of 10 per cent on all Firestone tires and tubes, effective Feb. 1. Dealers were notified at the same time that they would be protected against further possible price reductions on “spring stock” orders until July 1. Mr. Firestone said he looked for a further decline in the crude market, Which would be accompanied by more tire price reductions. Firestone has fre- quently been a leader in any price changes in the industry, and officials of other large companies in the Akron dis- trict are preparing to meet the revised Schedules. This is the first price cut Dut into effect for more than a year. February 11, 1926 Adds Wills Ste. Claire HARTFORD, Conn., Feb. 6.—Seymour & Michaels, 971 Farmington Ave. and 148 Allyn street, Flint distributor, has taken on the Wills Ste. Claire in this territory. The firm has been rendering service on Wills Ste. Claire for some time past. Mayo Forms Firm to Make Shop Equipment DAYTON, O., Feb. 6.—An enterprise of interest to the garage and maintenance branches of the automotive industry was inaugurated here with the opening of the large Mayo Equipment Company plant. This firm has developed a line of equip- ment intended to bring small shops a number of jobs that ordinarily go to large shops with expensive special ma- chinery. The equipment includes a 3-ton demountable wrecking crane, a portable heavy duty press which weighs but 70 lbs., and an assortment of gear and tee RETR SRR REO OS ONE Seite Se : : S Se eS : s John C. C. Mayo wheel pullers. added. At the head of the new firm are John C. C. Mayo, a well known financier, and his associate, Alexander Cameron. An interesting story explains Mr. Mayo’s entry into the automotive equipment field. For several years he has operated a chain of filling stations throughout Kentucky, West Virginia and southern Ohio, in connection with his oil produc- tion interests. Last year he learned of the work of E. G. Livesay, inventor, who had been working on just the type of equipment which Mr. Mayo felt was in demand. As a result, Mr. Mayo soon purchased Live- say’s factory and patents outright, dis- posed of the factory, and established the Mayo Equipment Company in a modern large plant which is rapidly going into capacity production. Other items are to be Chevrolet Sells 25,452 Automobiles in January Grant Tells Dealers More Selling Effort Is Needed In Car Industry CHICAGO, Feb. 6.—A total of 25,452 cars were sold by the dealers of the Chevrolet Motor Co. from January 1 to 30, R. H. Grant, vice-president and gen- eral sales manager told the dealers and associate dealers of the Great Lakes region at a meeting held here yesterday. The best previous January in the history of the company was one in which 11,800 cars were sold, Mr. Grant said. The session was the second annual business meeting of the dealers and as- sociate dealers of the district. Mr. Grant declared that heretofore the automobile industry generally has suf- fered from a lack of selling effort. He believes that the record year marked up by Chevrolet in 1925 resulted largely from the selling methods instilled into dealers by the company and the con- sequent greater effort made by the deal- ers during that year. Mr. Grant cautioned the dealers against selling “side-line” articles and told them to sell one thing, the Chevrolet, and sell it more intensively. To this end he promised that the company would back up the dealers with a large volume of advertising, direct mail canvassing and more intensive sales co-operation. He put two points before the dealers upon which their sales efforts and talks should be based. The first was that the dealer should ride in a Chevrolet him- self and insist upon his salesmen doing likewise, in order to prove to themselves the riding qualities and general perform- ance of the improved product . The sec- ond point upon which the dealer should place emphasis, he said, was upon a com- parison of the delivered and financed prices of any Chevrolet model and its nearest and largest competitor in th field. a Franklin Reduces Rates _ On Wholesale Financing CHICAGO, Feb. 6.—Reduced wholesale financing rates are made available to Franklin dealers under a factory plan recently put into operation. Under the plan the factory finances 80 per cent of the wholesale price for four months at a rate of 8 per cent per annum, this in- cluding insurance coverage. The Frank- lin company has an arrangement with the National Surety Co., which bonds the dealer who adopts the plan. S. E. Ackerman, sales manager of the H. H. Franklin Manufacturing Co., com- mended the plan to Franklin dealers at a luncheon in the Drake Hotel here Wednesday saying it would help them maintain adequate stocks and a complete line of display and demonstration cars. 33

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National Garages, Inc., Is Formed in Detroit New Company Will Establish Chain of Parking Hotels in U.S. and Canada DETROIT, Feb. 8.—Formation of the National Garages, Inc., with capitaliza- tion of $500,000, is announced here by a group of men, included in which are several operating heads of great auto- mobile companies. The new concern will purchase and take over a certain percentage of stock in Detroit Garages, Inc., Detroit, Central Chicago Garages, Inc., Chicago, and Pittsburgh Parking Garages, Inc., Pittsburgh, and will super- vise the management of these three companies. The new company also has negotia- tions pending for parking garage com- panies to be formed under its supervision in Philadelphia, Baltimore, Syracuse, Seattle, Dallas and New York. Investi- gation of possible other sites for parking garages has been started, in order that a chain of such concerns might be established throughout the United States and Canada. Officers of the National Garages, Inc., are Howard E. Coffin, vice-president Hudson Motor Car Co., Detroit, presi- dent; Witter J. Peabody, vice-president, Detroit, Garages, Inc., first vice-presi- dent; William M. MacLachlan, Simon J. Murphy estate, Detroit, second vice-presi- dent; Horace B. Peabody, treasurer, De- troit Garages, Inc., treasurer; and Charles Wright, Jr., secretary. Among those interested in the project are the following: O. H. Burke, H. G. Christman Co., builders, Detroit; Howard Bonbrizght, Securities Corporation, Detroit; Frank P. Book, Book-Cadillac Hotel, De- troit; A. H. Buhl, president, Buhl Land Co., Detroit; L. D. Buhl, president, Buhl- Verville Airplane Co., Detroit; Roy D. Chapin, chirman of board, Hudson Motor Car Co., Detroit; H. B. Clark, White-Weld Co., investment bankers, New York; Howard E. Coffin, vice-president, Hudson, Detroit; Robert O. Derrick, Robert OO. Derrick, Ine. architects, Detroit; D. Dwight Douglas, acting president, First National Bank, Detroit; M. P. Hammond, president Gemmer Manufacturing Co., Detroit; Albert Kern, J. B. Ford Trust, Detroit; H. William Klare, Statler Hotels; George T. Leach, A. B. Leach & Co., in- vestment bankers, Chicago; Bascom Little, Crowell & Little Construction Co., Cleve- land; T. L. B. Lyster, construction engi- neer, Niagara Falls, N. Y.; Alwan MeCau- ley, president, Packard Motor Car Co., Detroit; William M. MacLachlan, Simon J. Murphy Estate, Detroit; Lynn MeNaugh- ton, vice-president, Cadillac, Detroit; Ww. Ledyard Mitchell, vice-president, Chrysler Corp., Detroit; Dr. Fred _ ‘T. Murphy, director, Chrysler Corp., Detroit; William H. Murphy, Murphy Family Trust, Detroit; M. L. Newhall, Sun Oil Co., Phila- delphia; Frank D. Nicol, Nicol, Ford & Co., investment bankers, Detroit; Horace B. Peabody, treasurer, Detroit Garages, Inec.; Witter J. Peabody, vice-president, Detroit Garages, Ine.; Wesson Seyburn, director, Dodge Estate Corporation, De- troit; Charles B. VanDusen, president, S. S. Kresge Co., Detroit. The finance committee of the company is: Roy D. Chapin, Howard Bonbright, Frank P. Book, and A. H. Buhl. 54 A. M. A Discusses Distribution CHICAGO, Feb. 6.—Trends of dis- tribution in the automotive industry was the subject of discussion before the Automotive Manufacturers’ Association at a conference held in the City Club Thursday evening of show week. Leon F. Banigan, editor of Motor World Wholesale was the principal speaker, and following his address a round table discussion was held in which the following men par- ticipated: Charles F. Hodgson, Weaver Manufacturing Co., S. A. Fulton, the Ful- ton Co., George L Briggs, sales manager of the Wilkening Manufacturing Co., and Alexander Johnston, editor, Automotive Daily News. Hoffman Tells Dealers To Analyze Business CHICAGO, Feb. 6.—Analysis of the dealer’s business from an accounting standpoint is necessary in order that in- telligent effort may be laid out in ad- vance, Harold Vance, general’. sales manager of the Studebaker Corp., told more than 600 dealers gathered at the Blackstone hotel Thursday evening of show week. Dealers from _ several mid-western branches attended the dinner and ad- dresses were delivered by Mr. Vance, A. D. Lasker of the Lord & Thomas advertising agency and Paul G. Hoffman, vice-presi- dent of Studebaker. Mr. Hoffman declared that every dealer should determine in advance what his fixed expenses for the year will be, and taking this figure as a basis, determine the number of cars he must sell to meet this expense and make a profit. He told the dealers that if they would estimate their business closely enough in advance there would be no losing money on used cars. Mr. Hoffman told the dealers that salesmanship is the transferring of the salesman’s convictions to the mind of the prospect, and emphasized the quality built into Studebaker cars as a convic- tion building medium in the contact be- tween salesman and prospect. All Chevrolet Dealers to Give Full Duco Service DETROIT, Feb. 6—A plan whereby Chevrolet dealers throughout the country will be able to give complete Duco serv- ice is being worked out with the E. I. duPont de Nemoirs and Company, ac- cording to J. P. Little, manager of the parts and service division. In the past, Duco service was available only through the distributors and re- finishing station of the duPont organ- ization. Under the new plan each Chev- rolet dealer will be equipped to do all classes of Duco work, from the minor operations to a complete refinishing job. As a result of the plan, complete Duco equipment has been installed in all of the 20 Chevrolet service schools in the United States. Louisville Dealers Look For Brisk Show Season Nearly All Space Taken for Event Scheduled to Be- gin February 15 LOUISVILLE, Ky., Feb. 6.—Officials of the Louisville Automobile Dealers Asso- ciation announce that plans for the an- nual automobile show are nearing com- pletion. The coming exhibition, which will be staged in the Jefferson County Armory, Feb. 15 to 20, will be the eight- eenth consecutive show held under the auspices of the dealer organization. Present indications are that more than 200 cars will be exhibited on the main floor and accessories having a total value of nearly $200,000 will be shown on the balcony, according to J. Garland Lea, secretary of the association. Louisville dealers believe public inter- est will be greater this year than ever before, due to prosperous’ conditions locally and generally. Increasing pros- perity of the Kentucky metropolis is re- flected in the large amount of space reserved for the show. Only three small spaces are still available in the balcony. A new decorative scheme, described as harmonious and beautiful, will furnish the setting. The color scheme is blue, crimson and gold,- with a blue canopy, containing 126,000 yards of cloth, cover- ing the entire ceiling of the building. Eighteen immense chandeliers, each con- taining 130 globes will aid in illuminating the huge building. An immense paint- ing, representing a huge stone bridge will stretch across the north end of the armory, forming a background for the orchestra and the “Goddess of Transpor- tation.” Several lighted cars will be placed upon the bridge. Herbert Buckman, manager of the Cleveland Automobile Manufacturers and Dealers Association, is scheduled to ad- dress a gathering of approximately 300 dealers of Louisville and the state at a luncheon meeting to be held Wednesday, Feb. 17, during show week. Ford Agency Formed MUNCIE, Ind., Feb. 6.—W. W. Spurs- eon, W. E. Hitchcock, J. L. Galbraith and C. L. York have organized the Mun-Ford Sales Corporation to distribute motor cars and tractors, including parts. The company will specialize in Ford cars and Fordson tractors. Sasscer Succeeds Zimmerman CLEVELAND, O., Feb. 6.—L. D. Sas- scer, branch manager for the Peer!ess Motor Car Corporation at Kansas City, has been promoted to sales specialist at the home office of the Peerless Motor Car Corporation according to an afn- nouncement made by the company. He succeeds Walter Zimmerman, recently named as manager of the export depart- ment of the Peerless Motor Car Corpo- ration. Motor Agé the ala gun nist of t ing per rest bec 100 does rubl stan arbi the Mar Sent direc distr Putr man com} BI presi Buff: Gutt: York This Gutt: brou | the | The a Mi man years bran ican meet} tinen ing 0 Febr

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{vy ‘\Y © tly rt- )0- geé Production in January Totals 333,767 Cars New Record for Initial Month Is Marked, According to Figures of N. A. C. C. CHICAGO, Feb. 6.—Production last month of cars and trucks totalled 333,- 767, according to preliminary estimate of the National Automobile Chamber of Commerce, announced at the meeting of the board of directors. This figure marked a new January production record in the industry. The directors also considered the rub- per situation and decided it was neces- sary to pursue the industry’s rubber proj- ect aggressively. It was reported that the New Zealand government has passed a law regulating the production of kauri gum, which is used in the paint and var- nish industries. This is taken by the N. A. C. C. to indicate that the control of the raw material movement is spread- ing rather than being checked. The release during the week of 100 per cent production under the Stevenson restriction act is taken to be a joker because the Stevenson act provides for 100 per cent standard production which does not mean the total capacity of the rubber plantations by any means, the standard production being simply an arbitrary figure. The directors accepted an invitation to the Cuban Highway Congress at Havana, March 11-12. Those selected to repre- sent the N. A. C. C. were John N. Willys, Roy D. Chapin, George F. Bauer and Alfred Reeves, general manager of the 246 Putnam Is Promoted DETROIT, Feb. 6—Harold B. Putnam has been made advertising and promotion director of Thomas J. Doyle, Inc., Dodge distributor for the Detroit territory. Mr. Putnam has been at various times sales- man and branch sales manager of the company. Rubber Firms Merge BUFFALO, Feb. 6.—John H. Kelly, President of the Hewitt Rubber Co., of Buffalo, announced the merger of the Gutta Percha & Rubber Mfg. Co., of New York and Brooklyn with the Hewitt Co. This means that the activities of the Gutta Percha & Rubber Mfg. Co., will be brought to Buffalo as well as many of the leading members of the personnel. The Gutta Percha & Rubber Mfg. Co. is 4 Million dollar concern owning rubber Manufacturing patents more than 50 years old in some cases and maintaining branches in most of the leading Amer- ican cities. Continental Elects Officers DETROIT, Feb. 6—At the annual meeting of the board of directors of Con- tinental Motors Corporation, the follow- Ing officers were elected: R. W. Judson, February rr, 1026 Heads New Moon Subsidiary W. R. Brashear, Vice President, Moon Motors Corp., subsidiary of Moon Motor Car Co. president; W. R. Angell, executive vice- president; W. A. Frederick, vice-presi- dent in charge of engineering; R. M. Sloane, treasurer, and T. M. Simpson, secretary. Ford Truck Sales Gain DETROIT, Feb. 6.—Upwards of 217,112 Ford one ton trucks were sold during 1925 it was said at the general offices of the company. This number is an in- crease of 16,826 over the sales for 1924. This demand for trucks, it was said, was due largely to the increase in truck buy- ing by the agricultural districts of the country. Rochester Has Big Show ROCHESTER, N. Y., Feb. 6.—The most successful automobile show in all the eighteen years of annual automotive ex- positions by the Rochester Automobile Dealers’ Association was held at Edger- ton Park. here all last week. New at- tendance and new buying records were established. The attendance for the entire week was 55,319, an increase of 10,183 over the 1925 show record. Ap- proximately 400 cars were sold at the show this year while less than 300 were sold at last year’s show. In the first half hour of last week’s show six cars were sold. Harris Heads New Division DETROIT, Feb. 6—James O. Harris has been placed in charge of the Jeffer- son Avenue division of the Detroit Cadil- lac Branch. The maintenance facilities of the branch have been doubled recently and now cover two floors with a total floor space of 36,000 square feet ad a capacity for maintenance work on 75 to 100 cars per day. Nash Reports Net Profit Of $16,256,216 in 1925 Most Profitable Year in His- tory of Organization Is Shown in Balance Sheets | KENOSHA, Wis., Feb. 6.—Nash Motors Co. for the 12 months ended November 30 enjoyed the most profitable year in its history. Throughout the year, according to the annual report, demand exceeded plant ability to supply and peak produc- tion was maintained except for a short period in the late fall, when there was a slight curtailment for rearrangement of machinery and installation of additional facilities. The report, covering Ajax Motors Co. as well as Nash, shows that more than 93,000 cars and trucks were sold through a dealer organization of increasing size, and there was an increase of 114 per cent in foreign business. Inventory as of November 30 was somewhat larger than a year ago but when considered in relation to increased operations and the tendency of market prices is regarded as well balanced and conservative. The company was again able to turn its inventory 12 times dur- ing the year. Net profits were $16,256,216.02 and the only indebtedness, except reserve for taxes, is $3,876,299.66. Current assets were $42,530,744.78 and surplus was $25,077,872.19, compared with surplus of $14,240,965.17 as of December 30, 1924. During the year the company pur- chased for retirement $6,966,800 of its preferred stock in anticipation of retire- ment from its preferred on February first. The amount of peferred still to be retired is $8,038,400. The company paid $5,419,309 in divi- dends and closed the year with $23,946, 128.86 cash on hand after setting aside the funds for retiring the preferred on February first. _—— ———— Graham Joins A. E. A. CHICAGO, Feb. 6—M. D. (Doc) Gra- ham has been added to the Automotive Equipment Association merchandising department to assist Arthur R. Mogge in field work. When the orginal “Ask ’Em to Buy” campaign was launched five years ago Graham was with Sparkes- Withington and traveled all over the country addressing dealer meetings and showing the Sparton and A. E. A. films. Later he was sales manager of Cumings Bros., jobbers at Flint, Mich., and more recently was sales manager of Mosler Metal Products Co. Detective Sells Fords EVANSVILLE, Ind., Feb. 6.—Emmett Bell, former chief of detectives in the preceding administration, has been en- gaged as retail salesman by the Eckler Motor company, Ford dealer. 35

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Milwaukee Dealers See 1926 as Brightest Year Record Sales at Annual Show Fire Euthusiasm of Mer- chandisers All Over State MILWAUKEE, Feb. 6.—No year in the history of the automobile industry has loomed so brightly in advance as does 1926 in the almost unanimous opinion of the leading distributors and dealers of Milwaukee. Distributors with their fin- gers on the pulse of dealer sentiment throughout the state feel that optimism is well grounded in the solid financial structure of the state’s industry and ag- riculture, and upon the undeniable en- thusiasm for the motor car being mani- fest on every side. The record sales made at the Milwau- kee Automobile Show in mid-January have fired distributor, dealer and public alike with new enthusiasm over the motor car prospects for the next 12 months. Total new car sales registered during 1925 in Wisconsin were 80,895. This is roughly 4,000 sales under the 1924 total sales record of 84,732. The total number of cars registered in Wisconsin, Jan. 1, 1925, was 463,251 to which may be added the 1925 sales of 80,895 to give a Jan. l, 1926 registration total of 544,146. Used car sales are fair to poor, de- pending upon what the dealer has to offer. Closed cars have a monopoly on the used car sales and only an occasional sport model roadster is sold. Coupes are in big demand and there is such an abundance of used car stock in the city that price cutting has been resorted to by dealers to move their stock and many are taking considerably under the al- lowed price of cars to clear their floors. Expansion of many distributors into the used car business on an independent scale—that is through organization of a separate sales place distinct from the new car retail quarters, is one method being used to dispose of the accumulat- ing stocks. The large number of sales at the show is going to make the used car problem more acute because only a relatively few of the purchasers were buying their first car.

Thermoid Has New Price Plan TRENTON, N. J., Feb. 6.—The Therm- oid Rubber Company of Trenton, New Jersey, has discontinued the consumer price list on brake lining, which has been in effect for more than 20 years and have adopted new trade or dealer list prices on Thermoid Hydraulic Com- pressed and Thermoid Interwoven Brake Lining. Month’s Titles in Big Gain DETROIT, Feb. 6.—Titling of new cars in Wayne county during January almost doubled those for January 1925. Last month a total of 623 open and 2624 closed 36 cars or a total of 3247 were titled. In 1924 there were 479 open and 1399 closed cars, a total of 1878. Titling of new trucks more than doubled the number for January 1925. During the past month, 653 trucks were titled as compared to 316 for the same month in 1924. Pittsfield Holds Show PITTSFIELD, Mass., Feb. 6.—Fifty makes of cars and an extensive display of motor accessories and radio equipment were on exhibit at the annual show of the Pittsfield dealers, in the State Ar- mory, Jan. 28 to 30, inclusive. The ceil- ing and walls of the big drill shed were covered with white cloth, trimmed with yellow and liberally reinforced with evergreen and floral decorations. The room was brilliantly lighted with 50 con- cealed domes. The attendance was large and much spring business was lined up for the dealers. ———_——— Will Distribute Stutz DETROIT, Feb. 6—Leo F. Mullin, 5850 Cass Avenue, has been appointed Stutz distributor for Detroit. He is one of the veterans of Detroit’s Automobile Row and prominent in civic affairs. 1000 Is Target for Stutz In Chicago Branch’s Realm CHICAGO, Feb. 6—<As a feature of show week the Stutz Chicago Factory Branch, Inc., of which Floyd D. Cerf is president, gave a luncheon for Stutz dealers Wednesday at the Metropople Hotel. Guests included F. E. Moskovics, president, and E. S. Gorrell, vice presi- dent, of the Stutz Motor Car Co. of America. Mr. Cerf announced that the Chicago organization has set out to sell 100 new Stutz cars in 1926 and that its goal for the Chicago show is 350 sales. Up to noon Wednesday 100 sales had been made at the show by the Chicago organization. Telegraphic reports from other cities where the Stutz has been or is being exhibited at local shows told of unusu- ally large sales. In a brief address Mr. Moskovics told the dealers how all the mechanical fea- tures of the new Stutz have been worked out to produce a balanced vehicle that will give consistently good performance. o-oo Canadian Insurance Lower WASHINGTON, Feb. 6.—Canadian in- surance rates on motor cars have been considerably reduced, according to re- ports from Toronto received here by the division of commercial laws, Department of Commerce. The average drop for the various policies is about 15 per cent. Some 70 companies, members of the Canadian Automobile Underwriters’ As- sociation, doing business in the Province of Ontario, are adopting the new scale, and several companies not belonging to the association are taking similar action. Service Stressed in Talk By Chrysler at Luncheon Urges Dealer to Pay the Price of Competent Management As Business Protection CHICAGO, Feb. 6—More than 500 Chrysler dealers attended a luncheon given at the Congress Hotel here Thurs- day by the Chrysler Corporation. The principal speaker was Walter P. Chrys- ler, president and chairman of the board of directors of the company. Mr. Chrys- ler urged the dealers to look at least five years into the future and plan their business so as to progress constantly toward the point of prosperity and supremancy they would like to be en- joying at that time. He emphasized the importance of sery- ice, declaring the one man who can most readily destroy a dealer’s business, or build it up, is the man who meets the car Owner at the back door. He urged dealers to pay the price necessary to get competent service managers and thus protect their businesses. Other speakers were J. E. Fields, vice president in charge of sales, and Lee Anderson, vice president of MacManus, Inc., of Detroit. Mr. Fields told of the fixed purpose of the Chrysler organiza- tion to help its dealers in every possible way, but impressed upon them that the Chrysler company expects from them the volume of business that their respective territories should yield in order to make a satisfactory profit both for themselves and for the factory. Following the close of the Chicago show Mr. Chrysler and Mr. Fields will start on a tour to the Pacific Coast and return. They will stop at various cities to hold sales meetings for Chrysler dealers. Sell Moon and Diana SEATTLE, Wash., Feb. 6.—Seattle Au- tomobile Company, distributors for Moon and Diana cars, have recently appointed the following dealers for these popular makes: B. C. Motors, Ltd., under the manasge- ment of H. M. Gordon and Rex Pumphrey, Vancouver, B. C.; Knapp & Ronneberser, Ben Ronneberger, Megr., Anacortes, Wash.: Wilkstrom & Wagner Motor Co. W. O. Wickstrom, Yakima, Wash.; North Washington Implement Co., Lyndet, Wash.; Sears & Williams, Perry Wil- liams and Cecil Sears, Aberdeen, Wash.; Lange Bros., Bellingham, Wash.; A. W. Patton, Bremerton, Wash.; Kuehner Bros., Leon J. Kuehner, Mt. Chehalis, Wash. Harry W. Anderson Dies NEW YORK, Feb. 6.—Harry W. Ander- son, eastern district sales manager, Stutz Motor Car Co. of America, Inc., has died here. He was formerly sales manager for Stutz, Duesenberg and other motor car manufacturers. Motor Age

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00 on rs- ‘he ys- ird yS- ast eir tly ind en- T'V- ost or the ged get hus vice Lee nus, the iza- ‘ible the the ‘tive 1ake ves cago will and ‘ities ysler . Au- Moon inted pular nage- hrey, reer, ortes, r CO. North nden, Wil- Tash.; A, W. ehner halis, \nder- Stutz s died nager motor - Age | grade of gray leather. Combination Coupe-Open Car to Be Built by Paige Start Production in March on New Cabriolet Roadster Listing at $2295 DETROIT, Mich., Feb. 6.—Paige De- troit Motor Car Co. will start produc- tion in March on a new combination coupe and open type four passenger body to be called the cabriolet roadster which will be an addition to the present Paige 6-72 line. The list price will be $2295. The top of Victoria design fitted with landau irons has the appearance of a permanent structure but is so con- structed that it can be lowered. The windshield vertical members are non-movable and are a continuation of the front body pillars serving to provide the front support for the top when the latter is in the up position. A remov- able rear curtain element in the top per- mits communication between front and rumble seat occupants. Disappearing steel frames which fold over the tops of the lowered glasses to form a sill are used on both doors. Finish is in two tone lacquer. An ivory striped belt molding which starts at the radiator is carried just below the hood ledge to the rear of the door where it bends down- ward several inches and then continues in a curve to the end of the rear deck. Above the belt molding the finish is Sea Fog gray while below the panels are in Ocean Blue. Upholstery is a _ special Disk wheels of the demountable at the rim type are supplied as regular equipment. Slight changes affecting both the standard and de luxe model Jewett cars have been made recently. In the future the standard Jewett models will carry nickeled radiator shells and the body ex- terior finish will be in high luster waxed and polished lacquer. Changes in the finish and trim speci- fications on the de luxe models include a better grade of brown colored cloth upholstery. To match this the exterior Will be finished in a two tone gray and drab combination. Shock absorbers for- merly installed at the front on the de luxe models as regular equipment are now available at extra cost. Chevrolet Clan Gathers CHICAGO, Feb. 6.—A meeting of Chev- rolet salesmen, including regional man- agers from the Atlantic to the Pacific, and northern and southern states was held Tuesday and Wednesday in the Bal Tabarin convention hall of Hotel Sher- Man for the purpose of discussing sales and organization problems, advertising and Service. There was an innovation this year in the method of conducting discussions. Instead of having the cen- tral Office do most of the talking, the different zone managers and the various frm and organization representatives February rz, 1026 were asked to come prepared with slides depicting the progress made and the method of work. Each talker outlined what he had been doing and what he hoped to do during 1926. Each man who talked gave a report on general busi- ness conditions in his section. Good Selling at Show ABERDEEN, Wash., Feb. 6.—The third annual automobile show of Grays Harbor was held here this week in the Rowe Building. Thirty dealers took part in the exhibition, which included distrib- utors in both Seattle and Tacoma. Con- siderable interest was manifested in the new models and a prosperous season in the lumber industry of this section de- veloped a number of actual sales dur- ing the show. John Stark of Portland, Ore., was again manager. Williamsport Show Held WILLIAMSPORT, Pa., Feb. 6.—The sixteenth annual motor car show of the Williamsport Automobile Dealers’ Asso- ciation was held last week at the Sus- quehanna Trail garage building with 55 models of various cars on exhibition under the supervision of 18 local dealers. It is estimated that upwards of 10,000 people witnessed the exhibit during the week. Chicago Flint Dealers Are Offered Prizes for Sales CHICAGO, Feb. 6.—Approximately 75 dealers operating under the Chicago Flint Co., distributor in the Chicago dis- trict for the Flint Motors Co., attended a luncheon at the Congress Hotel Tues- day as guests of Herman J. Rosenberg, president of the Chicago distributing con- cern. Among the speakers were Mr. Rosen- berg, Earl A. Martin, general manager of the Chicago Flint Co., J. H. Newmark, advertising manager of Flint Motors, and R. H. Mulch, vice president and general manager of Flint. Moving pictures of the Flint plant were shown. Mr. Rosenberg pledged the more com- plete co-operation of the Chicago distrib- utor with the dealers. He said that his company, however, would expect every dealer in the territory not only to main- tain his batting average of the last year, but to exceed it. He placed his 1926 sales goal at 5,000 cars. He declared that with the new advertising and sales policies of the Flint company, the deal- ers should sell three times as many cars as in any previous year. Mr. Mulch told the dealers that if Mr. Rosenberg sold 4,000 cars next year, the Flint Motors Co. would give to the wife of the leading dealer in the territory, on Christmas Day, the highest priced model being built at that time; to the leading salesman, the next highest priced car being built at that time, and to the sales- manager of the leading organization, $500 in gold. Business Conditions Best In History, Declares Nash Manufacturer Highly Optimis- tic in Talk to Big Dealer Gathering During Show CHICAGO, Feb. 6.—That general busi- ness conditions, with particular reference to automotive conditions, are on a more solid basis at this time than they ever have been before, was the conviction ex- pressed by Charles W. Nash, president of Nash Motors, at a luncheon Wednes- day for Nash distributors, dealers and salesmen at the Congress Hotel. Mr. Nash declared that the Chicago territory has shown an increase of 59 per cent in sales volume during 1925, and that the first month of 1926 indi- cates that even greater things are to be expected this year. A large number of dealers of the Chi- cago distributing territory under the Chi- cago Nash Co. were present at the luncheon, and Mr. Nash told them the fundamental principle upon which Nash business is founded is co-operation with the dealer. He cited the enlarged ad- vertising plan of the company for 1926 as an example of the manner in which the company is co-operating with the dealer even more than ever. | “It is not so easy to get new dealers today as it once was,” he said, “and a loyal dealer body is the greatest asset of any automobile manufacturer. “Service is the greatest thing automo- bile dealers of today can give to bring the dollars back. Service men who can diagnose the trouble are an absolute requisite.” Speakers besides Mr. Nash were John Brewer, general sales manager of the Chicago Nash Co., and E. H. McCarty, sales manager of the Nash Motors Co. Liberian Forces Increased AKRON, O., Feb. 6.—Forces employed on the Liberian rubber plantations have been increased from 3,000 to between 5,000 and 6,000 negro laborers, accord- ing to W. D. Hines, secretary to H. S. Firestone, who has 1,000,000 acres of land under lease in the African republic. Ad- ditional labor is being recruited as rap- idly as possible to increase the land under cultivation. The first group of Americans to be sent to the plantations are at work now. W. H. Johnston, the “advance man” in Liberia and a squad of 20 engineers are working under E. A. Ross, of Singapore, who is head of the development. —_—_—— Change Meeting Date CHICAGO, Feb. 6—The board of direc- tors of the Chicago Automobile Trade Association have changed the date for the holding of the regular annual meeting of the Chicago Automobile Trade Associa- tion from the second Monday in March to the second Monday in June. 37

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Want More Stress on Shop Equipment at 1927 Shows Exhibit and Association Man- agers Also Desire Better Ac- cessory Selling Displays CHICAGO, Feb. 8.—A definite program was outlined Thursday at the annual meeting of the National Association of Automobile Show and Association Man- agers at the Drake Hotel, to secure for every large sectional automobile show in 1927 a complete working exhibit of serv- ice shop equipment. With this program goes also a plan for better merchandis- ing exhibits of automotive accessories at the sectional shows. The plan includes the active participa- tion of the Merchandising and Shop Equipment committees of the Automo- tive Equipment Association, of members of the Boosters clubs in the show areas, and of the large jobbers who are directly interested in the promotion of sales of both shop equipment and accessories to the hundreds of thousands in the trade who attend the sectional shows. It is planned to help not only the man- ufacturer, jobber and the trade gener- ally, but to definitely put across te the car owning public the advisability of pat- ronizing those shops that are well equipped, if they would have their cars properly repaired. Philadelphia, Cleveland, Detroit and Milwaukee each had a working exhibit of shop equipment this year and these exhibits were so successful, both from the sales and public interest standpoint, that it is felt the movement should be carried on on a larger scale. Maj. Robert E. Lee, of St. Louis, was re-elected president of the association, Herbert Buckman, of Cleveland, vice president, and A. V. Coming, editor of Automobile Trade Journal, secretary and treasurer. The before shows convention of the organization will be held next summer at the Drake Hotel in this city. Silver Anniversary Show In Detroit Is Big Success DETROIT, Feb. 6.—Detroit’s Silver Anniversary Automobile show conducted by the Detroit Auto Dealers Association came to a close with the greatest at- tendance record of any similar show. Approximately 150,000 persons paid their way to see the exhibits. From the standpoint of business, the show also led its predecessors by a large margin. Although figures are not avail- able as to the actual number of orders taken, preliminary estimates place the total at well into the hundreds. Upwards of 200,000 square feet of space Was necessary to house the exhibits which consisted of passenger cars, motor buses, trucks, motor boats and airplanes. A model service shop and accessories completed the show. 38 Buy Smith & Hemenway Co. JAMESTOWN, N. Y., Feb. 6.—Negoti- ations have been completed whereby the Crescent Tool Company of Jamestown purchased the entire capital stock of the Smith & Hemenway Co., Inc., Irvington, N. J. Illness of Landon P. Smith is largely responsible for his selling out. Only the executive offices will be moved to Jamestown. The glaziers tool busi- ness of the Smith & Hemenway Co. has been transferred to Landon P. Smith, Inc., Irvington, but the rest of the “Red Devil” line of tools will be manufactured and sold by Smith & Hemenway. Change Company’s Style EVANSVILLE, Ind., Feb. 6. — The former Hall-Eagans Chevrolet company, Fourth street and Blackford avenue, Chevrolet dealer, will hereafter be known as the General Chevrolet Sales company, according to permit received here from the office of the secretary of state, Indi- anapolis. V. M. Hughes is manager, and George M. Crouch, sales manager of the agency. Remy Reports 1925 As Most Successful Year CHICAGO, Feb. 6.—“The most success- ful year for Remy,” was the way C. E. Wilson, general manager of the Remy division of General Motors expressed it in an after dinner talk made during show week before 60 executives and de- partment heads of the Remy division. He was referring to the last year and ex- pressing appreciation for the cooperation of those who had worked with him in the production of automotive electrical equipment. The dinner was followed by a theatre party which concluded the one day auto- mobile show trip given each year by this company to those employes whose work has been most effectual during the year. Mr. Wilson’s reference to a good year in 1925 is quite significant in view of the recent completion of a new addition to the Remy factory known as plant No. 4, the opening of which was celebrated Thursday, Jan. 28, at Anderson with a dinner at which many of the General Motors executives were present, among them A. P. Sloan, President, also Vice- Presidents Fred Fisher, J. L. Pratt and J. D. Mooney. Present Willys-Derby Prizes CHICAGO, Feb. 6 —Presentation of Willys-Derby prizes and an outline of policies for 1926 were features of a meet- ing of about 500 Willys-Overland and Willys-Knight dealers held yesterday at the La Salle. It was pointed out that with the addition of the Model 70. the sales organization has a complete line of cars to sell, with appeal for every taste and pocketbook. Among the speakers were L. G. Peed, sales manager, H. J. Leonard, new president of the F. B. Stearns Co., and R. M. Rowland and O. P. Kilbourn. Cord Succeeds Farley As Head of Auburn Company Election at Annual Meeting Puts R. H. Faulkner in Posi- tion of Vice-President CHICAGO, Feb. 6.—Resignation of J, I. Farley as president of Auburn Automo- bile Company and election of E. L. Cord as his successor at the annual meeting of stockholders in Auburn, Ind., Tuesday were announced at a show-time luncheon meeting of Auburn dealers at the Black- stone Hotel. Mr. Cord had been serving as vice president and general manager. Roy H. Faulkner who has been director of sales for the past three years, was elevated to the position vacated by Mr. Cord’s promotion. L. B. Manning was elected treasurer and Raymond S. Pruitt, secretary. It is declared Mr. Cord is the youngest president of a motor car manufacturing company in the United States. His age is 32. Only a comparatively few years ago he had his first taste of the automo- tive business, beginning with a car wash- ing establishment in Los Angeles where he both washed and greased cars, him- self, and where he capitalized a familiar slogan “Let Cord Wash Your Car.” From Los Angeles he went to Phoenix, Ar- zona, as a Paige dealer, subsequently joining Quinlan Motor Company, Chicago distributors for Moon, as a salesman. Later he acquired an interest in Quinlin Motors and directed sales until 18 months ago when he went to Auburn as vice president and general manager. Auburn held the best attended dealer meeting it has ever staged during a Chi- cago show. About 150 field represent- atives from the Chicago territory and more distant points were present. A glowing picture of outlook was painted by speakers, Mr. Faulkner stating the program contemplates production of 20,- 000 cars in 1926. Where 124 cars were sold in the Chicago territory in 1924, 1300 were sold last year. _———_— Jordan Looks for Upward Trend of Motor Car Prices NEW YORK, Feb. 6.—Sailing on the United Fruit Liner, Pastores, for 4 tropical cruise, Edward S. Jordan, presi- dent of the Jordan Motor Car Co., said that the trend of automobile prices it the immediate future should be up rather than down. The outlook for the automo bile business generally is very favorable, he declared. The Jordan concern has no stocks at the factory and little, if any, with dealers. Despite efforts to keep pace with demand, Mr. Jordan expects a shortage in Jordan cars this spring. Jordan has definitely abandoned the six-cylinder field. Mr. Jordan thinks that the public has become educated to de manding eight-cylinder cars. Motor Age

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Ly 1g no- ord ing day eon ck- ing er, ‘tor was Mr. Was litt, zest ring age ars mo- ash- rere 1im- liar rom Ari- ntly cago nan. inlin nths vice aler Chi- sent- and inted - the * 20,- were 1924, Oakland-Pontiac Sets 1926 Goal at 160,000 Total of 546 Dealers, Distribu- tors and Factory Officials Attend Show Dinner CHICAGO, Feb. 6.—Oakland and Pon- tiac have set a selling goal of 160,000 cars in 1926—100,000 Pontiacs and 60,000 Oaklands. The drive was launched Tues- day at the Blackstone hotel where some 546 dealers, district managers and fac- tory Officials were on hand for a dinner and meeting. President A. R. Glancy made a strong inspirational talk and promised to lead the dealers into “the promised land where they can get theirs.” He outlined the progress which the Oakland has made in the selling field during 1925 and stressed the desire of the factory to co- operate with the dealers in order that 1926 may be a profitable year for them. A talk also was made by C. W. Mathe- son, vice-president and director of sales, who stated that it is the policy of the company not to ship more cars to their dealers than they can sell, and he urged dealers to take inventory of their re- quirements in order that they may be well fortified with cars to meet the spring and summer demand. Among the district managers present were: H. K. Mahaffee, Minneapolis, Ed- son Smith, Kansas City; Paul Stevenson, Dallas; W. H. Lowden, Memphis: C. L. Voss, St. Louis; E. B. Barlow, Indian- apolis; H. Faust, Pontiac, Mich.; C. V. Potter, Denver; T. E. McManus, San Francisco; E. M. Lubeck, Chicago, with dealers from Wisconsin, Illinois, South- ern Michigan and Missouri. President P. L. Knoedler of the Community Motor Sales Co., Chicago, also was on hand. The total representation of 546 compared with 350 a year ago. —_ Fuller Declares Stock Dividend KALAMAZOO, Mich., Feb. 6.—Fuller and Sons Manufacturing Company has declared a stock dividend of 100 per cent, thereby increasing its capital from $250,- 000 to $500,000. This action was taken at the annual meeting held here. Di- rectors were re-elected as_ follows: Frank D. Fuller, Lawrence W. Fuller, Walter P. Fuller, W. E. Upjohn and S. N. Bickerstaff. The officers, also re- named for the present year, are: Presi- dent, F. D. Fuller: vice president, L. W. Fuller; secretary, Walter P. Fuller; treasurer, W. E. Upjohn; general man- ager, Fred Dowsett. oo Firestone to Add Plant AKRON, O., Feb. 6.—The Firestone Tire & Rubber Co. has just awarded a contract for construction of a fabric warehouse, adjacent to its No. 1 plant, Which will cost between $175,000 and $200,000. It will be 120x150 feet, and four stories in height. This is the sec- February II, 1926 ond large factory building to be started recently by Firestone. Construction of a warehouse for finished products is now nearing completion. oe Wisconsin Hits Surety Plan NEW YORK, Feb. 6.—The Studebaker car insurance plan has been held illegal in Wisconsin by Attorney General Her- man L. Ekern of that state. He held that the money received by the Studebaker Finance Corp. was in part insurance money and that the Wisconsin law does not allow insurance to be written by other than an agent authorized by the state insurance department. On Mr. Ekern’s ruling that Studebaker dealers cannot sell insurance unless licensed in- dividually by the state, W. Stanley Smith, insurance commissioner, will refuse to allow the Home Insurance Co. to issue policies offered under the Studebaker plan. A representative of the Home In- surance Co. has gone to Madison, Wis., to take issue with the attorney general’s opinion. He asserts that Mr. Ekern has not properly interpreted his own law and that Studebaker dealers are not solicitors of insurance and cannot be construed as insurance agents. -_—--,-—_ Holyoke Plans Show HOLYOKE, Mass., Feb. 6.—The annual show of the Holyoke Automobile Dealers’ Association will be given in a spacious show room to be opened in the enlarged building of the K. R. Charlton Co., Ford and Lincoln dealers, and the dates are Feb. 25, 26 and 27. Several depar- tures from the lines of previous shows are promised. Reuter Explains Olds Policies to Dealer Body CHICAGO, Feb. 6.—The Western deal- ers’ dinner of the Olds Motor Works was held Wednesday night at the LaSalle Hotel. In a brief address President I. J. Reuter explained the policies that have been worked out since he became the head of the company nearly a year ago, and assured the dealers that the pro- duction and inspection system now in effect guarantees them a uniformly ex- cellent product. He urged dealers to use good judg- ment in supplying themselves now with cars that they will need for spring sales. He stated that although business has held up unusually well this winter, prospect surveys made under the direc- tion of the Olds Motor Works indicate that there will be a peak of spring de- mand within two or three months. Production plans of the Olds company call for an output in 1926 double that in 1925, Mr. Reuter said. The sales department under D. S. Eddins has worked out a comprehensive selling plan for Oldsmobile dealers, and dealers were urged to make use of the plans that will be sent to them from time to time. These plans were explained in more detail at an afternoon business meeting of the dealers. New Orleans Dealers See Good Business by Spring New and Used Car Business Begins to Show Much Prom- ise by End of January NEW ORLEANS, Feb. 6.—January was a variable month in this section, business proving better than the first month of the year usually shows in some branches of the automotive end but not so good in others, while radio distributors report it exceedingly good. Wholesalers of auto- mobiles, however, look forward to the best year in the history of the business. The market for both new and used cars has been a little under normal, even for January, due to unfavorable weather conditions and to the unsettled price sit- uation, both of which are rapidly resolv- ing into promising business for the months to come. In accessories the same is true, except in electric equip- ment, which was better than usual for January, though the last week of the month showed a perceptible slowing down. In the distribution of replacement parts, business was not only improved over previous January sales, but was even better than in December and the final months of 1925. This shows, say dealers, that stocking up for good busi- ness to come is taking place generally. Collections were about as usual for the first of the year. Some report them better than usual, while others see a tendency to postpone payments, attrib- uted to year-end adjustments, over- spending at Christmas, and probably ex- cess care as to business requirements of coming months. —— ne Graham Reports Good Business CHICAGO, Feb. 6.—George M. Graham, vice-president of the Chandler Motor Car Co., reported that the last quarter of 1925, from a production standpoint, was the best in the history of his com- pany, and that production during Janu- ary has been going along at a healthy rate. No price changes were announced at the time of the Chicago show and none are planned for the immediate future. With respect to the price situa- tion generally, Mr. Graham expressed the opinion that the trend is apt to be up- ward during 1926 as a result of the ris- ing costs of materials. German Show Announced WASHINGTON, Feb. 6.—The automotive division of the commerce department has just received advertising literature in connection with the International Motor Car Show to be held in Frankfort, Germany from April 3 to 14. It is an- nounced that interested firms may secure information regarding the cost of space and the rules governing this exhibit upon application to the division by referring to Exhibit No. 417. 39

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Durant Announces Change , In Star Car Distribution Wholesale Offices in 21 Cities Now Take Place of Distrib- utors, Campbell Explains

NEW YORK, Feb. 6.—Colin Campbell, vice-president of Durant Motors, Inc., has sent a letter to officials of finance companies throughout the United States stating that during the last 18 months the organization wholesaling the Star car has been entirely reformed, the sale of cars through distributors discontinued and wholesale offices opened at 21 strate- gically located points for the estab- lishment of direct dealer representation. These offices are located at Atlanta, Boston, Chicago, Cincinnati, Dallas, Den- ver, Des Moines, Elizabeth, Greensboro, Jacksonville, Kansas City, Lansing, Louisville, Memphis, Milwaukee, Minne- apolis, Oklahoma City, Philadelphia, Pittsburgh, St. Louis and Washington. There are wholesale offices also at Oak- land, Cal., and Toronto. Mr. Campbell adds that there are now more than 3,000 Star dealers and more than 3,000 service stations throughout the country with material increases each week. Star sales, he says, increased monthly in 1925, over the same months of 1924, as follows: . April, 10 per cent; May, 74; June, 145; July, 150; August, 161; September, 80; October, 31 and December, 80.

Culbert Joins Marmon Dealer SEATTLE, Feb. 6.—With 14 years of automobile selling experience behind him, Tommy Culbert has been appointed used car manager of the Cascade Auto- mobile Company of Seattle, Marmon dealer. In 1908 Culbert started in the business in Spokane, Wash., coming to Seattle in 1915, where he has been active in automobile circles since. His specialty has. been as dealer in used Cars. New Studebaker Dealers CINCINNATI, Feb. 6.—The announce- ment is made by E. S. Gahagen Co., dis- tributors for the Studebaker in south- western Ohio, of sub agents to handle the line during the coming season as follows: Harry Hanes, Arcanum; Moler Motor Co., Athens; W. O. Downing, Belle Cen- ter; Wiltshire’s Garage, Chillicothe; J. R. Bookwalter, Clarksburg; H. E. Widdows, College Corner; Harry S. Fisher, Coving- ton, Ky.; Ballard Sales Co., Dayton; Eaton Auto Sales Co., Eaton; Service Garage, Franklin; Rardin & Moore, Gallipolis; J. R. Bookwalter, Greenville; The E. S&S. Gahagen Co., Hamilton; E. S. Hearn, Har- rison; A. W. Robinson, Hillsboro; Guthrie Auto Sales Co., Ironton; John Law and Son, Lebanon; Faires Garage, Logan; H. S. Freelan, Manchester; Studebaker Sales Co., Miamisburg; Lawson Central Garage, Nelsonville; Stanley E. Harris, New Vienna; Chris Eckhardt Sons Motor Co., Norwood; Philip Froikin, Osborne; Cc. K. Patterson, Piketon; The Hawn Myers Motor Co., Piqua; Hawn Myers Motor Co., Pleasant Hill; Weaver Auto Sales Co., Pomeroy; Scioto Motor Co., Portsmouth; St. Bernard Garage, St. Ber- nard; Automotive Supply Co., Sciotoville; G. H. Havenor, South Webster: The Burke Motor Co., Springfield; E. C. Hartman, Springfield; Hawn Myers Motor Co., Troy; George Miller, West Milton; E. L. Wal- lace, Wilmington and The Greene County Hardware Co., Zenia.

Has Used Car Carnival ALTOONA, Pa., Feb. 6—A used car carnival, which is the first event of its kind ever sponsored in this city, was opened to the public under the auspices of seven local automobile concerns, and will continue until the latter part of February. Upwards of 700 used cars are offered for sale at greatly reduced prices and results of the first week’s efforts are reported to be very good.

Visits Mohawk Dealers AKRON, Feb. 6.—J. F. Jones, general sales manager of the Mohawk Rubber Co., recently returned from a trip to the Pacific coast, where he visited all Mo- hawk branches and dealers. Prospects for spring and summer tire business were never better, he reports.

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ee ae —_ re vase sean cmno aenonnamcee Sg OR eae ROSY Re x Oe a cs es Nae, eee eee % <= ‘ ee: % Setenws. Oia’ “ aamaseeetonaee Oil Experts See Better Gas Only Upon Demand Authorities Believe Better Fuel Will Be Found When Gasoline Costs Increase LOS ANGELES, Feb. 6.—That as long as gasoline continues to sell at the pre- vailing scale of prices, the public will not demand, and the automotive industry will not create, any important improve- ments for more economical motor car operation from the fuel consumption standpoint, was the opinion expressed by several speakers at the sixth annual con- vention of the American Petroleum Insti- tute held in Los Angeles. The conven- tion drew an attendance of nearly 1,500 leaders of the oil industry from all parts of the country. At the group meeting devoted to a study of motor fuel and motor lubrica- tion, it was emphasized that there is an urgent demand for a seasonal change in gasoline specifications in order to cor- rect the difficulty of starting in cold temperatures. Dr. H. C. Dickinson, rep- resenting the U. S. Bureau of Standards, presented several interesting exhibits which measured the starting qualities of various gasolines under varying temper- atures. | Besides speaking on the “Effects of Fuel and Engine Design on Starting,” Dr. Dickinson delivered a paper on the “Purchase of Lubricants on a Quality Basis,” in which he declared there should be a more dependable and well-defined basis for readily assaying the value of lubricants. W. S. James, of the Associ- ated Oil Company, Los Angeles, spoke to the group on “Testing Gasolines,” and A. L. Clayden, of the Sun Oil Company, spoke on “Anti-Knock Gasolines and the High Compression Engine.” Paul Shoup, president of the Pacific Oil Company, and vice-president of the Southern Pacific Railway, in addressing the general session of the convention, declared that economy and efficiency in motor car operation will not be promoted until gasoline grows dearer in price. Would Form Association CHICAGO, Feb. 6.—A circular letter has been received in Chicago by a num- ber of manufacturers’ agents from George R. Keith, 661 Turk Street, San Francisco, a representative of automo- tive equipment ,accessories, tools, hard- ware and specialty manufacturers, asking that all manufacturers’ agents inter- ested in seeing formed an association of such agents, write him their views. Ac- cording to the letter, the principal pur- poses of the proposed association would be to develop and crystallize certain standards of ethics and practices and to educate jobbers and manufacturers t0 co-operate with the properly functioning type of professional manufacturers’ agents. Motor Age

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ic 1e ea 5 n, in ed U.S. and Canada Exports $374,000,000 in 1925 Passenger Cars Alone Show Gain of 58 Per Cent Over 1924 Foreign Trade WASHINGTON, Feb. 6.—The United States and Canada, during 1925, exported automotive products valued at approxi- mately $374,000,000 which represents an increase in value of 48 per cent over the preceding year, it is announced here by I. H. Taylor, acting chief of the automo- tive division of the Department of Com- merece. Including foreign assemblies of American cars, there were 557,425 auto- mobiles exported from the United States during the year, representing an increase also of approximately 58 per cent over 1924. The value of automotive exports dur- ing 1920, which held the record until now, due to high prices and inflated de- mand, was exceeded by over $70,000,000. Of the combined American exports, the United States accounted for over $334,- 000,000. On the basis of this figure, automotive products in export trade for 1925 ex- ceeded that of any other fabricated prod- uct, and their position as third among exported products of all kinds, being exceeded only by unmanufactured cotton, and refined mineral oils. If certain other manufactured products kindred to the automobile or intended for motor vehicle equipment such as tractors, tires, storage batteries and magnetos were included, the total value of automotive exports would be very near $400,000,000. Passenger cars are the largest item making up the 1925 record figure, fol- lowed by parts and accessories, includ- ing engines. The value of trucks and buses exported from the United States during the year gained about 96 per cent; the increase in the value of United States passenger car exports is also re- markable, there being a gain of 64 per cent over the preceding year. Speigelberg with Gardner BOSTON, Feb. 6.—Carl P. Speigelberg, for the last few years in charge of the Willys-Overland branch at St. Louis, and previously with its Boston branch, has joined the Connell & McKone Company as wholesale manager to travel the New England territory placing dealers for the Gardner line. He started his career here with the Metz Motor Company at Waltham. Woodruff Distributes Auburn BOSTON, Feb. 6.—A. W. Woodruff, who has been in the automotive industry since 1906 mostly in the west, has taken on the Auburn line as distributor for Metro- politan Boston. He is a Boston man, but went west and for five years was with the F. B. Stearns Company, then Lozier February 11, 1926 branch manager at Cleveland, and when Chandler started he was distributor for northern Ohio. For the last year he has been with the Auburn at the factory. Brock Takes New Building ST. LOUIS, Feb. 6.—A. J. Brock Motor Sales Co., Inc., Hudson and Essex dealer, has occupied a new building at 4437-39 Manchester avenue where it has sales and service quarters. The new building is about a block from the company’s former location at 4360 Manchester which building it continues to occupy as a warehouse for new cars. ————— Moline to Hold Show MOLINE, IIl., Feb. 6.—Moline’s second annual automobile and accessory show will be held here February 18 to 21 in- clusive under auspices of the Moline Au- tomobile Dealers’ Association. Closed car types will predominate in the dis- plays to be shown by 12 or more ex- hibitors. Morris Elected President Of 500 “Old Timers” CHICAGO, Feb. 6.—Renewal of old ac- quaintances, good fellowship and a good time generally marked the annual ban- quet and frolic of old timers in the in- dustry at the Congress Hotel Wednes- day night. It was a get-together of members of the “500 Club,” formerly known as the “Old Timers Club,” whose show-time event is always one of the brilliant social affairs of the Chicago season. The object of this organization primar- ily is to lay stress upon the _ senti- mental and fraternal side of the industry. It was announced that the membership has attained the high tide mark of 500 with many ap- plicants on the wait- ing list. Under present rules 500 is the limit, eligibility requiring 10 years _— experience in the William T. Morris industry. William T. Morris, vice president and general manager of the American Chain Company, was elected president for the ensuing year. He ‘succeeds Vincent Bendix, head of the Bendix corporation who automatically takes a position on the board. Other members of the board are: Albert Champion, Champion Spark Plug Co.; Edward V. Rickenbacker, Rick- enbacker Motor Co.; Harry P. Branstet- ter, Chicago Kissel distributor; Joseph H. MecDuffee, Prest-O-Lite Company; James Levy, Chicago Buick dealer; Lloyd Maxwell, Williams and Cunning- ham advertising agency; Sid J. Black, Cleveland Automobile company. Mr. Branstetter is treasurer and Gregory Flynn secretary January Car Sales Show Strength in Salt Lake More Cash Business Observed But Used Automobile Situa- tion Causes Some Trouble SALT LAKE CITY, Feb. 6.—The auto- mobile business for January showed Strength and was ahead of the same month last year and of December in both cars and trucks. Light, medium and heavy cars are all selling, the light and medium machines maintaining their usual lead over those in the heavy class. More cash sales are noted, though, of course, the business done as a whole is very far yet from being on a cash basis. Indeed, there is a tendency here as in other places to be more liberal in the matter of term payments. The used-car situation might be de- scribed as fair. It is estimated that there are at this time about 1,000 used- machines on the market. The majority of the dealers say the open models are even more difficult to dispose of at a fair price than they were two or three months ago. Everybody wants a closed car and is unwilling to consider an open model unless the price is very low. On the whole the automobile firms here are in good shape and a failure has not been recorded for sometime. The tendency toward the appointment of metropolitan dealers continues, but there is nothing so far in this connection that might be called an epidemic. _lCCCoe--Ch Earl Motors Plant Sold JACKSON, Mich., Feb. 6.—The build- ings and real estate of Earl Motors, Inc., have been sold to Robert L. Kennedy of this city on a bid of $300,000 at a Circuit Court sale. Mr. Kennedy represented the preferred creditors who included the Continental and Commercial Banks of Chicago and four Jackson banks. The sale was ordered by the court at the request of F. H. Shaw, receiver for the concern. Moon Relations Closer CHICAGO, Feb. 6.—The Moon Motor Car Co., through its new policy of main- taining branches at New York and Chi- cago will be brought into closer relations with its dealer organization, Stewart Mc- Donald, president, told a gathering of dealers at the Palmer House. He an- nounced an advertising appropriation of $1,000,000 to be spent in the large cities alone as one of the helps that the sales organization could expect for 1926. R. W. Judson, president, Continental Motors Corp., another speaker, told of improve- ments made in the Diana 8 motor as the result of experience gained in operating conditions. F. H. Rengers, sales man- ager of Moon, and H. C. Wendt, body engineer, were among the other speakers. 41

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TRADE ASSOCIATION ACTIVITIES KANSAS CITY HOLDS YEARLY MEET Total Membership Now 135—New Officers of Body Initiated. KANSAS CITY, Feb. 6.—The annual meeting of the Kansas City Auto Trades Association was held at the University Club with an attendance of 59 members and three visitors. There were voted into the association 23 new members, making a total mem- bership of 135. Forty of these have been added since Nov. 1, the date on which the new executive secretary, Orville Gault, began his work. A membership drive is now being held, which will con- tinue three weeks, and is expected to add at least 30 additional members. The aim is to have 200 by the first of July. One of the features of the annual meet- ing was the initiation of the new officers, as follows: President, George W. Ar- nold; vice-president, E. L. Minter; secre- tary, George Lockridge; treasurer, James Skidmore, and sergeant at arms, Howard Brown. The new board of directors con- sists of E. E. Dickinson, Don Hougland, V. E. Mott, William Phelps and William R. Knapp. The report of the treasurer showed all bills paid, and the association in good shape to carry on its work aggressively. It was decided, however, that the asso- ciation was not prepared financially to take space in the coming show, and make a drive there for publicity. It is hoped that this can be done next year. Alabama Trade Elects Tucker BIRMINGHAM, Feb. 6.—The semi- annual meeting of the Alabama Automo- tive Trades Association was held in Mont- gomery and Hayes Tucker of Tuscaloosa was elected president for the year 1926. This is the twenty-first meeting that the association has had and the president an- nounced that it has been functioning suc- cessfully for more than ten years. The membership includes dealers, distribu- tors, retail and wholesale accessories and supplies men. The association is divided into nine parts and each part has a director. The divisions are: Ford cars, large cars, trucks, gas and oil, replacement parts, ac- cessories jobbers, tires and accessories retail, battery and repair. The secretary’s report showed that dur- ing the year the association has added 83 members living in all parts of the state, that there have been 10 local associa- tions formed in small towns throughout the state, that zone meetings have been held by he vice-presidents in the five zones and that the association is in fair financial condition. The legislative committee submitted a constructive legislative program which the association adopted and pledzed themselves to work for during the com- ing twelve months. Secretary Jim Farley concluded the reading of his report by announcing witin regret that he will not be able to serve the association during 1926 as he has McFarland Heads Indianapolis Trade Top row, left to right: W. Hutchinson, treasurer. and John B. Orman, manager of Indianapolis Automobile Trade Association. INDIANAPOLIS, Feb. 6.—The Indian- apolis Automobile Trade Association at the first meeting of its new board of di- rectors elected J. S. McFarland, president of the Lathrop McFarland Company, Oldsmobile distributor, president of the association for the next year to succeed Carl H. Waloerich. R. H. Losey, presi- dent of the Losey Nash Auto Company, Nash distributor, was elected vice-presi- dent; A. W. Hutchinson, president of the Hutchinson Auto Company, treasurer, 42 J. S. McFarland, president; Harry Sharp, secretary; A. Bottom row, left to right: R. H. Losey, vice-president, and Harry Sharp of Ford dealer, secretary. The newly elected directors of the as- sociation are Ted Byrne, manager of the Citizens Motor Car Company, Packard distributor; A. M. Jones, of the Jones- Whitaker Sales Company, Chevrolet dealer, and Harry Sharp. The meeting also took final action re- garding the Indianapolis Show to be held February 15-20. Wangelin-Sharp, S. A. E. HOLDS ANNUAL SESSION Super-Charger Development Exclusive of Race Field Holds Interest DETROIT, Feb. 6.—A lively debate about the relative merits and possibilities of the all-metal airship between Ralph H. Upson, Aircraft Development Corp., and Dr. Carl Arnstein, vice-president, Goodyear Zeppelin Co., was one of the outstanding features of the annual meet- ing of the Society of Automotive Engi- neers. More than 700 members and guests of the society were in attendance. A general interest in super-charger de- velopment in connection with other than racing cars, presentation of new data concerning fuels for winter driving, and a statement by the retiring president H. L. Horning that ‘‘there will be no short- age of fuel as long as engineers and Sci- entists live,’’ were other developments of the sessions held on the two open- ing days. In his inaugural address, President T. J. Litle, Jr., urged that every engineer coming into the industry serve his ap- prenticeship in the mechanical shops rather than come into the engineering department directly. He emphasized the need of practical Knowledge of produc- tion requirements. Discussing papers on super-charges, which were read by C. R. Short, General Motors Research Corp., Dr. S. A. Moss, General Electric Co., and C. W. Isler, General Motors Corp., Fred S. Duesen- berg stated his belief that the real pur- pose of a super-charger is to break up the fuel better and increase efficiency of operation at low speeds, rather than to increase volumetric efficiency at high speeds and loads. The ability of the amphibian plane to land and take off at places convenient to centers of population was one of the ad- vantages urged for this type of plane by Grover C. Loeming in his paper on ‘The Development of Amphibian Airplanes.” > a made other business arrangements that will carry him out of the automobile field. The following men were elected officers to serve during the present year: Presi- dent, Hayes Tucker; other members of the committee, W. B. Smith of Birming- ham, M. K. Johnson of Montgomery, E. W. Brownell of Birmingham, J. F. Stuckenberg of Montgomery, Charles E. Teas of Tuscaloosa was made secretary and L. D. Stephens of Montgomery, treasurer. Directors: Ford division, S. E. Mary of Troy, Alabama; large car division, Harry L. Hooper of Selma; trucks, H. E. Bissell of Birmingham; gas and oil division, H. H. Gardner of Montgomery; replacement parts, G. E. Woodward of Birmingham; tires and accessories jobbers, A. H. John- son of Montgomery; batteries, E. D. Henley of Birmingham; repair division, R. M. Hernandex of Birmingham. Vice-presidents: North east districts, R. M. Wikle of Talladega; north west dis- trict, T. B. McCarty of Birmingham; cen- tral district, C. E. Ingalls of Montgomery, south east district, F. G. McQuagge of Dothan: south west district; H. Kittrell of Mobile. Motor Age

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t- gi- le- an ita nd rt- ci- its er \p- ps ng he 1C- es, ral SS, hat vile ers >Si- of ng- ry, F. ry, r of rry sell ent im; hn- ion, cts, dis- en- of rell lige New Cars Selling Easily In Kansas City Section Used Automobile Situation Also Improves Through Better Methods KANSAS CITY, Feb. 6.—General busi- ness conditions in this territory are the best they have been for a number of years. Merchants report that the Christ- mas trade was better than any time since the slump after the war, and some of them are saying that the volume of sales was better than at the peak. The crops, livestock conditions and building activ- ity have been such that there is general prosperity, and dealers in all lines are reporting that there is every reason for thinking that 1926 will be a banner year. Collections are good, and repossessions are reduced to the minimum, averaging, it is said, less than 2 per cent. New cars have had a good sale, both during the holiday season and since. Many cars were given as Christmas pres- ents in this territory. Dealers are say- ing that the sales are not only better than last year, but that they anticipate an increase ranging from 25 per cent to 100 per cent during the first part of the year. Closed cars are leading in sales, and it is estimated that they will reach 75 per cent of the total sales. Used cars are being handled this year better than last, the dealers having learned how to keep down the prices they pay, and how to better market them, with the result that the market is in a fairly satisfactory condition. There has been an increase in the sales of accessories during January. Velie Holds Luncheon CHICAGO, Feb. 6.—A luncheon of the Velie Motors Corp., Moline Ill., was held Thursday at the Congress Hotel for all Velie dealers attending the Chicago show. C. W. Hadden, general sales man- ager of the company, was master of cere- monies. Other speakers included Edwin McEwen, general manager, W. G. Dow- ney, advertising manager and H. C. Snow, chief engineer, R. J. Bell of the Velie-Bell Co., Chicago Velie distributor, was among the guests. Cadillac “Old Timers” Dine DETROIT, Feb. 6.—Cadillac Motor Car Company has just held its annual “old timers” dinner to which men and women who have been with the company for either five or ten years were invited. The men were presented with fobs and the women with rings bearing the Cadil- lac emblem—silver representing five years and gold ten years. There are in the Cadillac organization 1774 men and women who have been with the company for more than five years. Of this num- ber, 581 have been with the company for more than ten years, 196 for 15 years, 43 for more than 20 years. February 11, 1926 50,000 See Baltimore Show BALTIMORE, Md., Feb. 6.—All previ- ous records for attendance at an auto- mobile show in this city were broken last week when more than 50,000 persons visited the display held at the Fifth Regi- ment Armory under the auspices of the Baltimore Automobile Trade Association, Inc. John E. Raine, the show manager, declared the event to be the best of the 20 shows held by the organization in that number of years. Many of the dealers reported numerous sales and the interest on the part of the public was greater than ever. Good results are expected to follow the display. Lee Joins Franklin SYRACUSE, N. Y., Feb. 6.—John W. Lee, Jr., formerly President of Overland- Syracuse Company and for many years president of Syracuse Automobile Dealers’ Association, has joined the Franklin Automobile Company in the ca- pacity of merchandising manager. Mr. Lee spent eleven years building up the Overland and Willys-Knight dealer or- ganization in central New York and has taken a leading part also in working out automobile finance methods. Detroit Employment tains DETROIT, Feb. 6.—Employment in the Detroit factories for the week ending January 29 totaled 261,602 or 843 more than for the preceding week, and 54,041 more than the corresponding week in 1925. Of the total, approximately 218.,- 000 workers are employed in the automo- bile and accessory plants. This is con- siderably more than for the same week last year. Alabama Reports January Business As Satisfactory Replacement Parts and Acces- sory Dealers Particularly Are Highly Optimistic BIRMINGHAM, Feb. 6.—January busi- ness has been very good throughout the state, according to the reports of the dealers who gathered for their semi-an- nual meeting here. The replacement parts and accessory dealers were partic- ularly optimistic. Tire dealers say that reports that the prices are now at the peak have caused business in this section to slow down slightly but they believe that this is strictly a temporary condition. Dealers in small cars report that Jan- uary business has been very satisfactory and they anticipate increasing spring business. The higher priced cars have been moving satisfactorily also, the deal- ers state, and they believe that business will be very much better as the weather gets warmer. The used car market has been slightly sluggish according to all of the dealers. They believe that better business is on the way and will be felt in the next few weeks, however. ———- -— Joseph Leaves Goodrich AKRON, Feb. 6—John Joseph, form- erly associated with the B. F. Goodrich Co., is now vice-president and general manager of the Cincinnati Rubber Manu- facturing Co. Coming Motor Events Automobile Shows Highland, [ll Feb. 12-14 Kansas City, Mo Feb. 13-20 Des Moines 7 Feb. 14-20 pO Eee Feb. 15-20 Louisville, Ky Feb. 15-20 Logan, W. Va Feb. 15-20 Peoria, Ill Feb. 15-26 Chattanooga, Tenn Feb. 15-20 Great Falls, Mont Feb. 16-20 Hartford, Conn Feb. 20-27 Grand Rapids, Mich....................... Feb. 22-27 Omaha Feb. 22-27 St. Louis Feb. 22-27 Mankato, Minn Feb. 23-26 Johnstown, Pa. Feb. 27-Mar. 6 Wilmington, Del Mar. 1-4 Boston Mar. 6-12 Ft. Worth, Tex Mar. 6-14 Conventions Illinois Automotive Trade Association, sixth annual Abraham Lincoln Hotel, Springfield, Ill., March 1-2. North Carolina Automotive Trade Associa- tion, annual, Winston-Salem, N. C., March 17. Texas Automotive Dealers’ Association, Tenth annual, Galvez Hotel, Galveston, Tex., May 12-13. Foreign Shows London and Birmingham. Feb. 16-26 (British Industries Fair of 1926). Races Miami, Florida Feb. 22, 1926 Los Angeles, Cal Mar. 21, 1926 Fresno, Cal April 15, 1926 Atlantic City, N. J May 1, 1926 Charlotte, N. C May 10, 1926 Indianapolis, Ind. May 31, 1926 Altoona, Pennsylvania June 12, 1926 Laurel, Maryland...................... June 26, 1926 Salem, New Hampshire July 5, 1926 Atlantic City, N. J. July 17, 1926 Altoona, Pennsylvania Sept. 6, 1926 Salem, New Hampshire Sept. 25, 1926 Laurell, Maryland Oct. 9, 1926 Atlantic City, N. J Oct. 23, 1926 Charlotte, N. C Los Angeles, Cal Nov. 11, 1926 Nov. 25, 1926 Coming Feature Issues of Chilton Class Journal Publications February 18— Automotive Industries — Statistical Issue. 43

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Prices and Weights of Current Passenger Car Models

SHIP ' SHIP SHIP, price BODY STYLE. PRICE WT. PASS. BODY STYLE. PRICE WT. PASS. BODY STYLE. PRICE WT. PASS. BODY STYLE. PRICE 108 i CHRYSLER (Continued) ELCAR , 2210 «5 aaa - om — ne “4-55” peer “New Day” -p ouring $865 2805 4-p Roadster 1,625 256 - 4 2410 5-p Sedan 995 | 2785 5-p Phaeton ‘os |... a2 mone ? co 2 Coupe 2,050 3085 5-p Imperial Sedan 1,995 6-65 ad p Sp Sedan 2,100 | 3090 5-p Crown Sedan 2,095 | -------- &-p Touring 3 teense = zany Road, $1,695 ° ——— ee re -DpD Roadster 1.495 +$.~F es" a an 1, Pree 5-p Sp. Phaeton 1,995 Imperial 2779 5-p — 398 Series “A” _ 3790 > zaee 2,450 eis we D> 00UlUltété~«CO*dids:SCSCmesmes 3-p Coupe 1,495 « 3340 -5- onl p Sedan + 3 4-p Roadster 2,885 2900 S-p Sedan 1,595 3625 5-p Brough: 2°578 AUBURN i} 3&3. Fo weneeeee 5-p Phaeton 2,645 “gg 3525 5-p Sedan a 678 “eer 0G S-p Sedan 3,395 . 3470 %-p Sedan 2,925 oon 5-p Touring $1,145 (127 in. W. B.) ae «= SD 6 Rendater 2,315 | yy dane 5-p Roadster 1,145 4- ~——- Jouring 2,265 ee ane anes Coupe 1,175 smi 7p a S aes 3000 3-p Coupe Road. 2,195 “55” meee 5-p Sedan 1,195 | “7p Sedan Lim. 3695 | “- 6&-p Sedan — i. .hlUce ae... Te mmo ee, 220D | eeeeeeee - p’ er eL. 2,085 2850 4- “ CLEVELAND “31” 4050 7-p Sedan 2,765 | -n-ee00 4-p Speedster 1,895 > teeter 1s ft lk! 0OCOCOCtéCs eel: C( he Fae 3450 5-p Sedan 1995 | 3190 5-p Sport Sedan 1,625 | °595 5-p Sedan its is aa” Ge ++ sauteed 2,045 | CUNNINGHAM = = & »&3#4| ~~ — |. > fae it fe 3750 7-p Sedan 2,095 ya” — 315 5-p Broug. Sedan 1,993 BUICK “Standard” 4600 7%-p ‘Touring $6,650 | 3718 65-p ‘Touring. aes | no [> eaten BL” Le aie te Rewdnter —tuane | Sete EB Bouvioirne BAD | rag EB Geame gnamer Eaee | itd FB Sah Be te 38 es He ye 1,195 5000 6-p Limousine 8,100 2965 -p i ceahem yo 3530 . Victoria” — 2185 3110 4-p ew »195 DAGMAR “Jr. 6? j= = = —— | eeeseeee 5-p Victoria Del. 2,485 323 ¢ 1,376 agme ti‘Y:C 5-p Coach 1,085 omae 0 6-p 44d. Sedan 1,295 0 a Se 6-p DeL. Coach 1,185 = “Master” 3750 4-p Roadster $3,500 oe ee 2-p Speedster 2,195 azo tn WB) Ss ee Be een | — EB gprsamar Dale bate 3 4 . aeton ,500 thout Starter and Dem. Rims | ~~ -p Speedster ,29 pose 44 Roadster 1,250 4200 4-p Petite Coupe 4,500 1526 . i ae a ae | 4-p Speedster DeL, 2,585 3515 §-p = Touring 1,295 | 4200 5-p Petite Sedan 2,540 “> Runabout $260 | on... 2-p Enc, Speedster 2,485 3765 6-p Sedan 1385 | 4500 4-p De Luxe Coupe 4,750 i607? 6p ee Tires 305 |... 2-p Enc. Spd. DeL. 2,935 , 7 5-p Sedan 4,700 A > ) ee eee 4-p Tourster 2,195 a . (128 in, W. B.) 4800 -p Sedan 4759 | 2°40 With Balloon Tires 335 | ........ 4-p Ene. Speedster 2,585 -p Sp. Roadster 1,495 “e-@0" With Starter and Dem. Rims | ~~ -p Enc. Spd. DeL. 3,085 8635 5-p Sp. Touring 1,625 | 3199 2 Menon 1645 2-p Runabout 345 | Ce —_—s— oo 4-p Country Club 1,765 320 4 eager 1,985 1655 With Balloon Tire one aie > ett 3855 4-p Coupe 1,795 0 4-p Sp. Touring 1,985 1728 6-p Touring FOOD | ceccteee 5-p Phaeton DeL. 2,185 sess, «= Brough. Sedan 1,936 3500 > pes 1,785 1738 With Balloon Tires 400 sated ee yet 4025 %-p Sedan 1,995 00 6&-p Sedan 2,446 1851 2-p Coupe ++ 7-p | heey | DeL. 2,285 Oe ata me one itp meepemenmierts | TS eee tes St ‘“ ’ . an, tudor 986 | ........ 4- ‘2 314” Standard Line 2660 4- Roadst 1972 With Balloon Tires 605 | ........ 5-p a Y a. ~" He (132 in. W. B.) 2915 > Laat nT $1,495 | 1994 §-p Sedan, Fordor 660 6-p Bre. Sed. Del. 2,985 4040 2-p Coupe $3,045 3000 Bop ~— our. abe 2004 With Balloon Tires 686 ——_ 6 a eh 2d. 2,095. 41 -p Sedan 3,195 | 3060 6-p Imperial Sedan 1,795 | FRANKLIN | "7" i-p Sedan De Luxe 3,485 40 7-p Sedan 3,295 om ee Cs. 7-p Berl. Sed. DeL. 3,585 yd +4 Soananem 2,995 : 93 2800 —— =——teese scene 7-p Victoria | "2,585 -p mperia 3.4386 | -------- -p Touring 1,285 3-p Sport Road. $2,750 | ........ - 4115 4-p Victoria 3095 | 2635 5-p Sedan $1388 | Ses b> Teuriag = ness i ea DeL. 2,885 ustom Built fo 5-p Touring —s iS =? Semee 2,700 “¢-50” . -p dan (132 in.) DIANA “st. 8” —. o i 5.090 2950 3-p Roadster $1,895 3920 3-p Roadster 3,250 29 : 95 5-p Roadster $1,695 | 3080 5-p Sport Sedan 3,225 2850 5-p Touring 1,895 (138 in. W. B.) 3100 5-p Phaeton 1,695 3275 7-p LAmousine 3,276 8425 5-p Sedan 2,245 4300 7p Touring ge59 | 3275 5-p Std. Sedan 4d. 1,995 | 3135 5-p Cabriolet 4400 | 3425 S-p Landau Sedan 2,246 3960 5- Ph , 3275 5-p De Luxe Sedan 1,995 | -------- 5-p Oxford Sed 3,172 3400 5-p Landaulet onappl. — > 3.250 | 3160 5-p Cabriolet 1,995 amend LINCOLN 3170 «+5- oo. 5-p Sedan 4,150 3640 4 ee rit eo 2,695 GARDNER ‘ ia 4460 2-p Roadster $4,000 0 7-p Suburban 4,285 WB.) n. 6-A 458@ 7-p Teuring 4,000 4355 %-p Imperial 4,485 - BS. 2,695 3150 6-p Touring $1,395 4565 4-p Phaeton 4,000 CASE DODGE BROTHERS 3160 4-p Sp. Readster 1,395 | 474@ 4-p Spert Phaeten 4,900 2473 3440 5-p Brougham 1,545 4750 4-p Ceupe 4,600 J. I. C. 2-p Roadster $ 795 | 3440 5-p Std. Sedan 1595 | 4885 4-p Sedan 4,300 3260 3-p Roadster sgee | cece ce lee Becton “9A” 4760 5-p Sedan 4,900 3290 5-p Touring 1,885 > 795 4890 7-p Sedan 5,100 2695 5 Ss 3470 5-p Sp. Touring 2160 p pec. Touring $45 3520 6-p Touring 1,795 4945 7- Li i 5,300 3640 5-p Sedan 2590 | 2298 2-p Coupe “B” $45 | 3480 4-p Sp. Readster 1,795 | yo P mourns 3650 5-p Brougham 2,590 2823 2-p Spec. Coupe “B”’ 395 3740 5-p Breugham 1,395 COMOBILE ™ “wy” 2995 5-p “B” Sedan 895 | 3580 4-p Cabriolet 2,095 48 3077 5-p Spec. “B” Sed. 945 3730 5-p Std. Sedan 2,095 5280 4-p Sportif Tour. $7,460 3950 7-p Touring 2.225 | 3107 5-p Spec. “A” Sed. 1,075 5330 7p Touring 7,46 4320 %-p Sedan 2,975 DUESENBERG GRAY _ yo ben Sedan 7 a ‘ e reu P a “35” Straight “8” 2055 65-p Sedan $845 5640 7p Touring Lim. 9,500 090 2-p Roadster $1,695 3920 2-p Roadster t 5868 7-p Enc. Dr. Lim. 10,060 cone 5-p Sport Touring 1,545 3970 4-p Roadster t HERTZ 6600 7p Cabriolet 10,300 3309 5-p Brough: 1605 | 3980 4-> Sp Pha $6,650 — “Jr.-8” ‘ am . 980 4- ; ¥ : 3525 5-p Met. Sedan 1,895 4115 5-p — : 3360 a ne oT 788 —_ ~2 oa . 3498 5-p 20th C’y Sedan 1,590 4500 7-p Sedan + , 3000 5-p Touring 1,785 3594 7-p Sedan 1,995 HUDSON + oe 288 CHEVROLET 2 amaeineturere do not quote “Super Six’ 3350 5-p a O86 “Superior” (Series K) rome ‘? Phaeton $1,200 “99” 1780 2-p Roadster $510 DU PONT “—ED”’ -p Coach 1,165 "la: © emenes - " 0 1875 5-p ‘Touring 510 | 3300 2-p Roadster nee ites ta ee = ee tie 2030 2-p = Utility Coupe 645 | 3550 §-p Touring 2,600 ” - 1,650 | 4-p ‘Coupe 6,950 ty 5-p Coach 645 3800 7-p Touring 2,750 HUPMOBILE 7. 4 sts 5-p Victoria Sedan 7,300 5-p Sedan 735 3550 5-p Touring Sedan 3,400 aa @=——,ts«@ eee 5-p Sed. (divided) 7,459 i 5-p Landau Sedan 765 mame: A ... %-p Cabriolet 7,500 CHRYSLER “FOUR” NT A-29 ones he | ma $1,325 | ....... 7-p Limousine 7,600 (200 in. W. B). 2300 5-p Touri $ 730 © a a ——- _ eae 2- ‘ ring - ’ 2300 5-p oie 345 2450 > n,n 805 | 3135 §5-p Touring 1,945 —— oo. ee cor aoee 14 Spec. ‘Coupe 875 3298 a ps 2346 _— eng od dst $3800 2570 5-p Std. Sedan 995 | 9271 2s 880 | 3410 5-p Sedan s305 | 3600 6 tain SS —3=,680 0 5-p Spec, Sedan 995 | oo. 7-p Berline 2,445 | ou. 7-p Touring 2,750 44 Motor Age

Page 47

Prices. and Wel eights of Current Passenger C ar Models

—_—_-—-—-_—-—--

SHIP.

February rr, 1926

T. PA i an STYLE. PRICE 66 , Sle WT. PASS. BODY ST 3850 4-p C OVERLAND YLE. PRICE SHIP. 3850 6-p Sedan 3,180 +e bare WT. PASS. BODY ST aan 5-p ‘ 02 5- edan De L REV YLE. P SHIP 3850 -p Spee. Sedan 3,180 p Std. Sedan oa 695 VERE (Continued RICE a peo —- oe 3,180 — « d. 595 | «4 poe ) . PASS. BODY STY ecccesce q- . Sedan ° 1 : 700 ¥ a TEV LE. P mene 7-p Sub. Sedan i _— a. 12% in. W. B.) 3700 2-p Roadster 5300 ENS-DURYEA RICE rougham 44d, > ae 2443 i Touring 3970 i Sportster 3,200 5500 2-p Roadst os 9) Bee PACKAR ait wee me 4°00 a Oe 7,500 4900 4-p Sp. ~ wha 5,400 D 095 ACKER ,000 5730 yo Coupe 4 7.750 5200 -. Coupe ring 5600 a “6? “EK” aeae 6-p a sean 5200 .- Tour. Sedan 6,720 3643 4- e6in. W. BB) | nm — in. W. B.) 8100 2 Town B 9675 pares 4 Tour. Sedan 6.720 | 3653 s Roadster — io 2 6210 7p Ler Reta men 10,175 ose 7. Sedan 6,810 3595 p Touring $2,785 eocere p ‘Tourin $1,750 6150 -p Vestib eLim. 9,67 ra p Sedan 6,720 3753 4-p Sp. T 2,585 aw 6S hendiats 1795 | 8200 7-p %L ule Lim. 10, ; = el le en Roadster, age ce MEimoteine 0.1% ccese ne. , ‘ -p dan 6300 TP Sub. Sedan 110 79 (33 ‘in, W. B 2685 | 3040 +p Coupe Roadst 1.895 STUDEBAKER 10,178 own ,110 $793 7- . W. B. 33 ‘ ster 1, “Str aaned 9,000 4043 2 Touring ) — 5-p Sedan DeLuxe tt 2760 3 Standard Six one 2. aight 8” mien 5-p Sedan 2,785 -- %-p Sedan 2.095 2810 Du. Roadst poke? “-P Roadste 4133 _‘7- Club Seda 2,785 : 2,195 2870 “P Sport R er $1,125 4-p r p s n 2 ‘B-3” 5-p oadst oaeaah 5 Roadster 2,650 edan Lim ,725 (121% 8 2945 3- Du. Phaeto er 1,295 oe S-p Touring 2,900 - 5 2885 | ce in. W. B os ft. TS n 1,145 ue p Tourin 2,650 (136 P “a 4-p Road ) 3260 ben Coach lub = 1,295 ane 4 Sedan 2'750 | 4060 4 in. W. B.) — ie Tomine omen) _2 Sedan 195 onosnone S-p Sub. Sedan iso | 4038 t-p Runabout = 3,950 | 7-p Touring 2,150 pb Sedan 1,295 paneer > Sedan 3,380 4023 4- : Touring 3,950 -p Sup. Sp. R 2.195 s 1,395 conan 4- Sub. Sedan 3,280 4242 4-p Sp. Touring 3,75 Seen 6-p ster oad- 3380 3- pecial Six ene 4 Coupe 3,480 4528 65- Coupe 3,900 3486 5-p Coupe Sedan 3,250 3500 y Du. Road pore ar 5 D Coach Bro 3,180 piiecieitiin 9- -p Sedan 4,650 Sidi 4- Brougham 2,095 3495 5 Dp Sp. Road ster 1 395 -p Town _— 3,180 -p Coupe 4,750 3440 re 4 Coupe Roadst 2,2 3685 yi Du. oo wens 1.595 MARMON 4,600 | 4199 (143 in. W. B.) 6,775 | > sedan DeLuxe 2,320 3710 {> Victoria on 1,445 3 “sya”? Diiahininteaiiatl 2 Touring ce i= neta 2395 3375 5-p ore pte 695 2-p 4658 ?p Club Sed 3,950 “Pp Sup.s 2,59 5-p Sed ae ae S-8 ie =—_h6® Sse on 60s ase | BOAMER p. Sedan 5,000 - 1395 3799 Bp Touring 3295 | PAIGE p Sedan Lim. 100 “6-50-55” (115 3 (et im W. | 3754 oo Broug. Cou 3, 295 lt (ié«i 5-p in. Ww. B. ) yo 7-p Dd 7 ° B.) 3616 2p Vietetia Coun 3,295 — ft 5-p Spec. Toure 30 5-p u. Phaeton 3869 -p Std.c oe _ & on -— ee. ena 2. Spec. Sp. T r 1,295 4030 5-p Coupe 1,775 3859 55 Sedan 3,295 anes §-P aa Gotan $1,995 | 5-p — > 395 Sane 7-p Breughem 4a. 2,045 3 ed . -p Std. Sedan = =« 1,495 | pe ’ be , 3099 Tp Sedan. $298 fom > aah ae | ~ tte 3.370 | pry 7-p Limousine 1995 | .. 54K” (118-138 in. W. B) o-. em 2,225 + ++ I I oe mem my 5.5ee EERLESS —_lta bs a 3508 3p De Bester 61.008 MOON m. 8°976 — ~~ 4-p 5 ad ,385 3750 5-p Sport oadster 1 . aakttine an Tp port 1,985 3760 5-p Club Phaeton 1 45 Series ‘* 3175 je aca S- Tourer ’ 5-p Ss ub Coupe 575 26 A” naa a *- Cabri 2.2 edan 1,650 3770 5-P Roadster 3500 $ Coupe - $1,895 “‘4- 1” Sed _ 2'780 STUTZ 895 —— oe $1,395 -p Sedan 1295 (28 in. W. By apane 2850 Bed —_ 1,545 (133 in. W 2,395 “Ouahem — 1 2-p -A 2860 > pet yo 3300 7ep ee Hi itor so . $2,99 e ; “ ia we 1 . ill yn . s , 3718 5-p Std Soden 2d. 1 tt 3700 ‘ p Touring ster 2,195 Jo“ _ _ o-._ oo 5p Brougham 2,995 [> Sal, ae aa waa | —. 1,995 p Tourer 3285 | yg 2,995 . Sedan 4d. 1,5 -p Limousin 2,595 “8-88” 2.986 | — oe 2,995 3270 5 mene ” que in Ww ° — |... 4-p pn in. W. B.) VELIE -p Coupe 2,996 329 > 8Sp.Touring 1,985 | 318 Pa, * oadster 2,995 90 ee ae —_ Fe oom ee See 2,750 | 3030 “60” D PetiteSedan 2540 -p Std. Sedan $1,495 | nnseonn 7-p ‘Tourer 2,750 | 3025 4-p Sp.Road ee meeees “3.69” wis Ga 2585 | 2400 S-p Club meer =— Se “sg (133% in. a i .- Sedan 2,985 3340 2 Coupe eton 7 450 2870 2 pecial” tit eee on rat ~~~ -_ -p Cabriolet reeg | OOS OSD Royal Sedan 1,450 — > Petter $1 on" . oe nega $2,995 | > Sadan (136- 2,950 | De Luxe S ae 30 2. ouring ,115 pone % Sedan 3,49 m 36-in. . e Sedan 3120 6-p Sedan2d 1186 1p Berl. Limousine a Reeukam” st WILLS SAINTE CLAIR —_ 3300 : -P ee 2d. 315 ——— #&#&«;«q 2m -ROYCE 2,895 “B68” E “Pp Sedan 4d. ,315 43 446339 one Chassis 3500 — in. Ww. B.) , vanced“ oaae 4-p a $5,250 list prices cturers do not 3520 5-p Coupe $2,885 sean 42h mW Bs og Ree HE | one et | HE ES RR Ee case Le Readater os = Sedan 8,800 “252° wo f. Le :90 3550 6-p Sedan? 4375 | 4750 4-p Sedan 6.800 | 3300 bp Be ar i 7-p Limousine | s.s08 edan 2 d. wr 4730 6-d Coupe Sed 7,000 0 §@ 5-p | Se a $2.5 own Car 4,085 “A ,425 48 -p Br an 6.9 STAR an ,500 os 5,500 dvanced’”’ 50 1-p L ougham ,960 3,300 (O C-68”" 3480 (127 in. W B.) aeas 7-p —— eo 664% 3350 tom Built 127 in. ¥ ” . * Ss —a La - ++ TE fe EE evi 4730 cp nee op ogee a a-p Roadster +++ ll gg hater 3750 - Victoria 1,490 p Landaulet 000 | oo +2 Touring 525 3450 5-p — Roadster 3,300 3830 0 7- Coupe 4d 1,790 “gq” J i ieee 5- Coupster 525 3520 =5- ray G. Tr 3,785 p Sedan ; 1,990 3205 2- sory i ( ieee eee tal 0 4p R aveler : 5 6-p ag Roadster $875 - } rougham 1,995 aby, 4-p Reatater ,000 2160 ew — o75 | 3360 2 T-6" | —— | 3775 2 ™ © 2095 | tp a7 ~D ace ane 660 (ce ]|6LReLaxed 950 950 2-p Col Touring 1.665 | 4085 4c le uring 395 | 3920 5-p imousine 3,750 2535 —s«#g§ p DeLuxe oupe 990 3250 2-p oupe 1,395 5 2-p —s 2,395 3810 65- Brougham 3,850 2735 55 Sedan Coach 1,040 3400 5-p Spec. Coupe 1,495 4976 5-p a 2,495 p Spec. Sedan 3,750 ov -p De Luxe 1,025 3400 5-p Sedan 4d 1,565 39 5 4-p s§s rougham 3,395 WILLYS-KNI 3,750 VERLAND Sedan 1,115 Spec. Sedan 1,565 50 5-p p. Coupe 2,750 GHT , REVERE 1.745 4275 7- Sedan 2,850 3 “66” Ete ecnn HE | mem aye at i. ne 91” 4 s6O5» -P_ Sp. Sed 3,150 3395 5-p Roadster 1919 § 00 in. W 3900 «2 oan an 3°05 3566 ©67-p Touring 1,750 “P wie 3800 2-p Sp. Roadst $525 4-p Cc” (6) 050 | 3582 5-p Touring 1,750 $495 4050 «Be Speedster er $2,750 3540 6-p Touring 672 6-p Coupe Sedan 1,950 4300 '- Touring 2,750 3550 2-p Touring 1,875 oeae 4-p Brougham 2,095 370 p C pe 3822 Sed 1 3, 0 5-p oupe Br’h 2.185 7-p an ,195 3700 4-p Sedan am 2,350 Sedan ,295 Brougham 475 “670” 2,495 5-p s uring edan $1,295 ,495

Page 48

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YeVYTes Se—Servo Pr—Pressure rP—ein —Cone — F1—Full floating c SALTS LAMA As RNP AAA wy? £24 \“ *&O m Ch—Chain page 48) cd on (Continu February 11, 1926 MOTOR AGE 47 &) Lockheed Hydraulics Better for the Dealer When the car he handles is Lockheed equipped, a far smaller percentage of the dealer’s gross profit is eaten up in free brake service. For Lockheed Hydraulic Four-Wheel Brakes retain their equalization and effectiveness permanently. Futhermore, there is little, or no, adjustment required before car delivery. Add to this greater popularity of Lockheed Hydraulic Four-Wheel Brakes the greater satisfaction which they assure car owners, and you have the chief reasons why Lockheed Hydraulics are better for the dealer. The Answer LOCKHEED HYDRAULIC Four BRAKE 7 Wheel LOCKHEED-WAGNER SERVICE Nation-wide special service tric Corporation. Each of these on Lockheed Hydraulic Four- service centers carries a complete Wheel Brakes is at your com- stock of Lockheed parts, and is mand in strategically located equipped with men and machin- cities through the Wagner Elec- ery that assure expert service. HYDRAULIC BRAKE COMPANY, DETROIT, MICHIGAN

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CONST We 3-— VW Is Ze—Zerk Zen—Zenith

. J ™’~ eee =! Var—Varies XK —Sleeve Y—Ves valve ms on closed models Ballo« lliptic i-elliptic ,Arate Grease Cups —_ oG— ~Oil and I-F'—Internal four wheels I-R—Internal rear wheels BERG ALILORIL AL External transmission is-R—External rear wheels E-T —Aluminum Al B— Semi-steel SSN SQ Pua—Pump Q—Quarter e R— Rectifier Ovwe—Oil cups with wick feed -Sem uP Sepa — Ss <«~ elliptic J— Three-quarter is. — Cone ill fioating rr —Filter f—-Fabric aS | Fr 1 1 and four wheels Chain -i*— Both interna external B CcCh— S&S February 11, 1926 MOTOR AGE

=e

Millions behind it Millions ahead of it Cadillac is one of the outstanding products in American industrial history—not only because of its high quality, but because of the continuity of its leadership among the fine cars of the world. Asa business institution it is stable, secure, safe—manufacturing a prod- uct which is in good repute and great demand. The new 90-degree Cadillac has taken hold of the imagination of people from one end of America to the other. Today, more emphati- cally than ever, Cadillac is the Standard of the World. Throughout its 24 years of con- tinued success, Cadillac has been conservative and sound in its poli- cies and progress. Millions are invested in it. Gigantic factories with the finest of modern equipment; splendid group of skilled workman—Cadillac crafts- men of years standing, and millions of dollars of new, bigger business are ahead of it. Cadillac is distributed by stable, well-established, responsible dis tributors and dealers—men who, in their communities, rank among the most substantial—and whose busi- ness is permanent and profitable. All this is the result of a nation- wide, yes a world-wide, Good Will —in the minds of millions who believe in Cadillac and who want to own a Cadillac. Everybody knows the future of the automobile. Cadillac, of course, will continue to be sound, secure, forward-going. It offers today very real opportunities for progressive men who can recognize in this great business a safe investment for their capital, and splendid development of their abilities. CADILLAC MOTOR CAR COMPANY, DETROIT DIVISION OF GENERAL MOTORS CORPORATION New 9O “Degree CADILLAC

49

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50 7 MOTOR AGE February 11, 1926 O a regular part of the line McQUAY-NORRIS ALUMINUM “PISTONS Aluminum pistons, in exact factory duplicates, have been added to the line of McQuay-Norris motor parts. You can now get complete piston service on the follow- ing cars which are originally equipped with Aluminum pistons: Chrysler Dodge ember Essex Hudson } The best profits Maxwell are in the best parts. Poor re- piammant gente All McQuay-Norris Aluminum Pistons are exact factory mechanical job. duplicates in design, material and workmanship and offer the replacement trade the same high standard of quality that goes into every McQuay-Norris product. The Complete McQUAY-NORRIS parts line PISTON RINGS- PISTONS-PINS - BEARINGS McQUAY-NORRIS MANUFACTURING COMPANY. General Offices: ST. LOUIS, U. S. A. Factories: St. Louis, Indianapolis, Connersville, Ind.; Toronto, Canada ie |

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- Ww ‘Ye February 11, 1926 MOTOR AGE is It’s Selling Fast A beautiful lamp for beautiful cars— and it lists at only $4.50. Reflector triple silvered—brackets drawn metal—hand buffed nickel-trimmings—and it lists at only $4.50. It is precision manufactured — undergoing seven inspections for scientific adjustments—and it lists at only $4.50. It is a thoroughly “road- tested” product as well as laboratory tested. The keenest kind of auxiliary light at any price—our biggest achieve- ment—and it lists at only $4.50! No wonder it sells fast. Two styles of brackets for mounting anywhere on any car. See your jobber. Write us for full information. Watch for our ads in Liberty Magazine. DELTA ELECTRIC COMPANY 203 Delta Block Marion, Indiana 3]

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MOTOR AGE February 11, 1926 ee ~ “ ete. *“YSHERE are service stations, repair shops and equipment stores . that seem to deliberately turn their backs on good profits by failing to take advantage of their customers’ need of brake linings. Whenever the repair man starts in to pay special attention to the brakes on cars brought to him, a noticeable increase in profit follows. Brake Inspection Weeks all over the country are calling attention to the big percentage of cars whose brakes need relining. The con- dition exists everywhere—even right in your locality. We can help you secure these jobs for your shop. Write for our very definitely organized Plan for Building up a Profitable Brake Relining Business. AON awn. BRAKE LINING IMULTIBESTO MULTIBESTOS COMPANY, WALPOLE, MASS., U.S.A. = REG, U.S, PAT. OFF. BRAKE LINING The Kind Most Car Makers Specify | Multibestos Taxitrux Brake Lining Multibestos Clutch Linings ATLSO Multibestos 229 Transmission Lining for Ford Cars Multibestos No-Wire Transmission Lining for Ford Cars Multibestos Special Transmission Lining for FordCars Multibestos Fibre Transmission Lining for Ford Trucks MULTIBESTO MULTIBESTOS COMPANY Dept. A2, Walpole, Mass. Please send me details of the Multibestos Plan to increase my profits. Name........ ee eeoegcengcuegcee Ceoeecaesanee 6 6s oe eC Address

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14 February 11, 192€ MOTOR AGE 7 Sate wes : gs ere a ef OTE OO Atte tng ot GLO” BEE a 93 1 REET ree GEE MEIER gaye IR A LO EB ee Only Red Cat has Value Like This Greater value for less money—that’s the real reason for the remarkable sales record being made by the Red Cat DeLuxe Carrier. 10 Great Advantages make it the fastest selling carrier you ever saw. The same big money's worth as last year—and the price slashed another four-bits! You just can't beat that. You'll sell scads of them. Your customers will say, ‘“There is a real carrier; give me one.” Profits? Yes, sir-ee! Big and many of them. Better order a stock from your:jobber, or we will send you one at half list price. Write NOW! G. A. ROTH MFG. CO., Hastings, Neb. Maus 4 Ohare i { Fe ¢ > * a .- ae: - a ‘ ae pice Se . ok - : me i * "7 - a y a Dat har oe * 3} ~ he be pag F a * aha * yay 10 Red Cat Features that bring in the orders 1. Folds compactly along running board. 2. Always ready for in- stant use. 3. No holes in the run- ning board. 4. Quickly clamped with set screws. x Car doors open over carrier. 6. Attractive. 7. Absolutely solid — does not rattle. 8. Made of angle iron. 9. Finished in black baked enamel. 10. Low priced. DeLuxe Carriers tential

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54 MOTOR AGE : February 11, 1926 ‘Lhe well agiavgss posted dealer concentrates his wit efforts on iat 4 Dp I O d U C C S. —_— HT] He knows that the foremost automo- tive engineers specify AC products as standard equipment for the very good reason that they perform best. That is the reason for their assured market. Backed by strong advertising, they are sold to motorists without sales resistance. They carry a ei — AC-SPHIN ACS ark Pin Com any, . Aad, aes. an | ac-ovno of profit. camx AC Spark Plug Company, i ae ' ois - Perret _ ENGLAND WIR} TRANCE ANB as ' | tT a’ PERVUOMELERS f Lin CLEANE § pow new AC Spark Plug marks the great- HE AC Speedometer for Fords is of the pH AC Air Cleaner prevents dust from est advance made in spark plug construc- same high quality as furnished for original entering the motor through the air intake tion in years. factory equipment to the manufacturers of of the carburetor, thereby eliminating exces- ' : Buick, Cadillac, Chandler, Chevrolet, Chrys- sive wear on the motor’s moving parts. A new design, a new alloy for sparking ler, Gray, Oakland, Oldsmobile, Peerless, Original factory equipment on Buick, Davis, points, a new electrically fused Kyanite in- Pontiac and GMC Trucks. Locomobile ‘‘ Jr. 8°’, Oakland, Nash, Stutz sulator core and a new glaze — in a type and There i _—y rere — and Willys-Knight ‘ ‘6**_ Modelsavailable for size for every motor. : saat Senne or Gong" enioe.cmpeeiag e-em installation on Chevrolet, Chrysler 4, Dodge wheel and the instrument—it drives direct— | Brothers, Ford, Maxwell, Oldsmobile, Star, For Fords there is the famous AC 1075, em- exclusively an AC feature, insuring continu- Studebaker, as ‘wail ae tien 1925 and earlier bodying the above improvements as well as ously satisfactory service. models of Buick, Nash and Oakland. many other special features — and it is now Packed complete with all installation attach- Packed complete with all installation attach- made in both one- and two-piece design. ¢ ments, easily mounted and reasonably priced. @ ments, easily mounted and reasonably priced.

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February 11, 1926 ‘‘ = the bins will have paid for themselves within a very short time!” . awe 7 MOTOR AGE a ae Bi. aon” ae aa gor ano ra eee . “ PAAR ALLL! LLLP ALL VLALLLC LLG PPCM NNN ALO CIEL ALLL ALI PL IIDLI I PLLER IA IS PLLA PARA LOD BE AE ALLI ALLEL LAR ALLE EEA AA - venient arrangement of all items. This parts department is making money. Read the letter. IEW of the Lupton L. Keller, Do neat appearance o of Wm. equipped parts department e dealer in Olympia, Wash. Observe the the Lupton Steel Parts Systems and con- “your sales with Lupton Auto Parts rca ——— Dodge Radiator Rack—This unit is best for storing Dodge Radiators as it keeps them off the floor and protects the deli- cate cores from injuries which develop leaks. Strongly built and braced to + om eway- ing— Price $3 Spring Rack—This rack will carry any load you place on it and will keep your springs, shafts, rods and bars in order. ped completely assem- bled, i we t 75 lbs. b. ware- — Chicago Clevetend or Philadelphia 1° 0,000 car dealers are making money on parts with Lupton Auto Parts Storage Systems. You can do the same thing. No matter what profits you are taking from your parts department now—you'll get more if you put in a LAPS System! LAPS reduces obsolete parts and cuts overhead. It balances your stock, increases your sales by good dis- play, and puts system into your replacement service. A LAPS System is your surest way to maximum earnings in the Parts Department. There is a LAPS System for every car and every dealer’s business. Don’t keep your capital tied up when you can easily make it pay interest with a LAPS System. Write for full information today. DAVID LUPTON'’S SONS COMPANY PHILADELPHIA Sales Office: 2631 Woodward Avenue, DETROIT SOLE MANUFACTURERS OF LUPTON AUTO PARTS STORAGE SYSTEMS End Unit No. 984 (Display shelving)—This unit covers the ends of back-to-back Systems so that the oyun gives valuable Seon, nits are 2’ wide, 7 high and 12” deep. Furnished with seven shelves and finish moulding for the top. Price $13.60. Tire Rack — Lupton Steel tire racks are essential in a neat store. They are built in two sizes: 2 and 3 tiers an = ch rack can in multiples ot i om, | 2 tier rack, 76" high, $ $20.00; 3 tier rack, 10'11” high, $31.00. Ad- ditional units, $16.00 and $22.50 respectively. ui vi

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56 Complete Ready to Install $8.50 The K-S Telegage is standard equip- ment on these lead- ing cars: Wills Ste. Claire 8 Paige Willys-Knight 66 Nash Advanced 6 * Oakland Studebaker Wills Ste. Claire 6 *Oldsmobile Willys-Knight 70 Reo Sedan Bus Ruggles Bus Commerce Bus *Standard equipment on some models; op- tional equipment on other models. Desens «ne Separate models of the K-S Telegage are now carried in stock ready for in- stallation on any of the following cars: Dodge 20-26 Hudson 21-26 Jewett 22-25 Oakland-6 24-26 Olds-6 25-26 Reo 23-26 Flint-40 24-25 Overland-6 .......... All Nash Special-6........ 25 Nash Special-6........ 26 Nash Advanced-6..22-25 Buick Standard-6 All Buick Master-6 not equipped with dash gauge 24-26. Buick Master-6 equipped with dash gauge 25-26. MOTOR AGE | it Georee ~ if never tells a lie.” gs oe Bass ts Fx $ a ‘ 4 a o * oa Ps & 3 eee : ky Sei! _ Fs KF dae ss ; s oat | - ¢ a E: 7 i CH wae —— oes % ; . e. 4 rs vate Sinn i as Washington One of our friends writes us that this is the way he feels about the K-S Telegage. Unless a motorist can really feel certain about what his gasoline gauge tells him, he would be better without one. An inaccurate gauge is worse than none at all. Instead of helping the motorist out of trouble, it steers him straight into it. ' Here’s a simple test that shows how accurate and dependable you will find the K-S Telegage. Fill the gasoline tank with a gallon mapenee, You will see the Telegage check your filling, gallon for gallon. This is the test that convinced the car makers who have adopted the Telegage as standard equipment. Its convenience, accuracy and dependability have caused its astounding growth from 1,000 a month a a month for standard equipment, in less than a year and a half. Dealers find the Telegage one of the fastest selling accessories they can handle. Some of the largest car dealers equip every car they sell with the Telegage. You, too, will find the Telegage.a welcome ally—not alone because it helps sell cars, but for its additional profit. Simple to install; the tank unit fits in the float gauge opening and a template (included) makes it easy to fit the Telegage on the dash. Our Saturday Evening Post advertising is educating motorists to look for the Telegage on the cars they buy. Keep ahead of them. Write today for our proposition to dealers. KING-SEELEY CORPORATION ANN ARBOR MICHIGAN 298 Second Street February 11, 1926 BE CERTAIN WITH THE K~S TELEGAGE

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February 11, 1926 MOTOR AGE Model F $ 3:00 For Fords es The Foot Rest Fol- | lows the | Throttle. | Blackhawk BLACKHAWK Water Pumps for Fords am.| The “CHIEF” 1, RestAtfoot BD | costar buteotast Hs turbine type head, double THROTTLE | Se pe ee gg even gas-feed! No more lurching and seen hatte Pannen ee jerking. The new Blackhawk Rest-A-Foot | mizes danger of winter freezing. A year, ‘round seller at . ° i i -~FuUst Throttle combines comfort with steady gas feed -/ =n alrmaaaearimaeaaiaas oes and insures even power over the roughest roads. The “SCOUT” Merely shifting the weight of the foot from gas For those who want somes | | button to foot-rest automatically holds the gas SS ae button in position at any speed, over any road. we meev —— of the =. ee To increase speed merely step on the gas button. “Scout” if ghey balk at the ree When the foot is lifted both button and foot- Coss Seon tonto Wan aged ond gocieun mneaie rest return to idling position. : Blackhawk Rest-A-Foot Throttle is a complete accelerator and automatic foot-rest combined. It fills a long felt need and sells at a price that makes motorists say, ‘“I’ll take it!” The Rest-A-Foot Throttle is easily installed. Both throttle and connections are simple and sturdy. No parts ever need replacement. If ever a product can sell itself it is the Rest-A- Foot. How many for you? Ask your jobber or write us direct for prices and information. {iy} Display Stand Free with first order for ten i i Rest-A-Foot Throttles. Demonstrates and sells the throttle. All Steel—three colors. BLACKHAWK Mec. ComMPANyY Dept. S Milwaukee, Wis. Sells **Q. D.’? Wrenches in Sets This handsome steel cabinet holds a full assortment of “Q. D.” handles and sockets—from it you can quickly assemble a set for any car. Put iton a prominent counter. Watch it sell sets—and boost your profits. Set book furnished with cabinet. See your jobber or write us. Assembly . o. to Carburetor y, | ‘i BLACKHAWK

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38 MOTOR AGE February 11, 1926 Franchis The past record of Buick motor cars . . . the great public following their excellence has won .. . and then the outstanding value in the Better Buick, are factors which induce the best salesmen to seek service under the Buick banner. You can have your pick of salesmen if you have Buicks to sell. the belly BUICK BUICK MOTOR COMPANY, FLINT, MICHIGAN Division of General Motors Corporation Pioneer Builders of Branches in All Principal Valve-in-Head Motor Cars Cities—Dealers Everywhere WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM

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February 11, 1926 MOTOR AGE 59

os eS a Pee Set b> ibs. — ’ oo is <7 t9, = 6 eS eh bee nee Y * Ds ¢ ty. a | +e Org b ; (\e S.CAR WASHING) | EQUIPMENT | Clean, Rapid Car Washing J Means Real Profits! To make car washing pay sure profits you’ve got to wash cars clean and wash ‘em fast! You must have high pressure—constantly. U.S. Car Washing Equip- ments deliver over 300-pounds pressure at the nozzle! You can adjust instantly to a light mist for finishing fine cars, or to a powerful gusher of water or soap so- lution to knock crusted mud or caked grease from the chassis. U. S. Car Washing Equipments are designed to give full pressure for either 2-gun or 4-gun continuous op- eration. U.S. Equipment is built to stand the gaff by experts who know how from long experience’ The pump is fool-proof and protected against negligence— all bearings and moving parts are completely enclosed and continuously bathed in oil—no oil and grease cups to bother about! U.S. one-hand, pistol grip guns are short and compact, you're close to your work, you can see it and get at all Mika im parts of any car without twisting or straining of hose. ' With U. S. Car Washing Equipment you connect U. S. Equipment Costs Less To Buy, Less To Operate

U. S. Car Washing Equip- ment AW2— High Pres- sure, Pistol Grip, 2-Gun Outfit.

direct to both your city water and warm water supply U. S. Car Washing Equipment is the very latest development and place your equipment just where you want it. in car washing and yet it costs you less than half of any com- Or i f b ls f Bas, pressed air outfit—at the same time you cut your operating r if you prefer, you can use barrels for soap so costs at least one-third! On top of all that you have the sim- tion or clear water. plest equipment you can get and by far the most efficient. ‘ : , \ The United States Air Compressor Company ‘\ . NY 9304 Harvard Avenue Cleveland, Ohio enn The ‘ Manufacturers of U. S. Air Compressors; Complete in United ‘\ Paint Spray Units and Car Washing Equipments. — States Air ~~ er Compressor Co. \ -_ 5304 Harvard Ave. x Send coupon for iliustrated Cleveland, O. ‘ bulletin and full infor- ‘\ mation on modern car wash- Send me your latest \ ing methods. bulletin on car washing. “/

ne : Tus. CAR WASHING | . \e EQUIPMENT __ | a * nee | ttl lO 1 Wee Interested in 2-gun equipment _______- (please check) 4-gun equipment

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MOTOR AGE They Make Light ‘Work of Heavy Jobs $28" 110, 220 and 32 volts, A. C. or D. C. Grind- ing stand, arbor and wheel $3.00. Type “Q” Drilling Stand $12.00. Westinghouse Service Backing up the “U. S.” reputation is the prompt service of Westinghouse. Service shops in 28 leading cities of the U. S. A. ‘he Job More Efficiently N° use to point out the hundred and one jobs this 14” Heavy Duty—3 S.K.F. Ball Bearing little giant can do in your shop. The “question before the house” is how to do it better— and with a smaller investment. U.S. Electric Drills cut in half the time and effort necessary. They are perfectly balanced, sturdily constructed and offer the finest value on the market. Along with the name “U. S.” remember these features—S.K.F. Ball Bearings. Two Pole Trigger Switch (Pat. May, 1914). Hard- ened chrome nickel steel gears, and many other features which have contributed to their enviable reputation for performance. U.S. Drills are built by the oldest maker of electrical drills and grinders in the world. Since 1897. Write for Catalog “H” Portable Electric Drills Ch abbats| ers—Polishers The United States Electrical Tool Co. ~Cincinnati, Ohio, U. S. A. February 11, 1926

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The $25,000,000 business done by General’s one thousand distributors in 1925 is typical of the gains they have made year after year. It looks like $42,000,000 in 1926 for these same distributors—with the addition of only a limited number of new ones, to close up towns where General is not now represented. Today, General has by far the largest volume per dealer of any brand on the market. It’s not hard to figure who’s making the big money among tire dealers, whether in large towns or small. THE GENERAL TIRE AND RUBBER CO., AKRON, OHIO The Mark of Leading Tire Stores here ire Every

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February 11, 192€ MOTOR AGE 65 THE LIGHT Vol. I. No. 6. PUBLISHED BY THE AMERICAN FLATLITE Co. % co IMPORTANT TO DISTRIBUTORS e eC fra 1¢ Evi ence Save the needless expense of telegraphic + orders to the factory by carrying an ade- quate stock of flatlites. The dealer's order is urgent, be prepared to supply pena a sweeping demand him at once from stock. for flatlites The American Flatlite Co. Reading Road at Dandridge Street Cincinnati, Ohio. Every time a live dealer takes Price and ease of installation on flatlite, the orders start to are both in their favor. flow. Why? Millions of pairs of flatlite reflectors and headlamps are in use today. You can’t drive on any well-traveled road in America without meeting car after car with headlights cut- There is no such thing as sales ting the night with the resistance with flatlite reflec- bright, full, glareless beam tors or headlamps. from flatlites. Because it is only necessary to demonstrate the wonderful improvement from headlights equipped with flatlite reflec- tors to sell the customer. THE AMERICAN FLATLITE CO. Reading Road at Dandridge Street Cincinnati, Ohio Dept. A Gentlemen: Please send me without charge or obligation booklets and literature on headlight adjusting station equipment, and full trade particulars on flatlite. NAME ADDRESS They are legal in all states. Who is going to supply the They make perfect road light | flatlites in your town? Write possible for any car. us for trade particulars. a Check hereif you want copy of “ Motor Vehicle Headlighting.” A 28-page text book on head- lighting. No charge.

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66 MOTOR AGE February 11, 1926 CHEVROLET * »* “ PONTIAC + «+ » OLDSMOBILE ~ RECORD SHEET | RPORATION ERAL MOTORS CO : eee pnmmmnmnncinneinaneete ee “eX KET ERS eR: cake WE 3} HILL CLIMBING TEST : AREA®*CLEAR VISION | ' ACCELERATION | iat Casini | FUEL CONSUMPTION | * ‘ Al q MAXIMUM SPEE ai 3 paimanaue sven [- : Beane PEDAL PRESSuRE | a See ENGINE DISPLACEMENT | The greatest proving ground. for automobiles ORTY MILES from Detroit General Motors purchased a great tract of land, comprising farms and woodland, valleys and steep hills. Roads were constructed up the hills and through the valleys; concrete roads, sand roads, mud roads — every sort of road that an automobile is ever called upon to travel. A mile of concrete speedway was built. A permanent home was erected for the resident engineers who work in shifts so that their tests can continue straight through the night. Thus, for the first time in automobile history, there is a The GMAC Plan of time payments was es- tablished by General Motors to make possi- ble the purchase, both wholesale and retail, of its cars on time at the lowest possible cost. Due to the volume of GMAC financing oper- ations, GMAC time payment rates, both wholesale and retail,are lower than ever before. Proving Ground where cars of all classes can be tested under identical conditions; and the best that the builders of all nations have developed can be studied for the betterment of General Motors cars. This Proving Ground is an added assurance to you in your purchase of a General Motors car. Point by point, your car has been compelled to prove itself — and has stood the test. The picture at the right was drawn from life at the Proving Ground. GENERAL © G.M.C., 1926

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February 11, 1926 MOTO R AGE OAKLAND « »« BUICK » » CADILLAC : + GMC TRUCK

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68 MOT OR AGE February 11, 1926 5 toll these automobile owners prefer demountable wheels/ 500 questionnaires were sent out to owners of cars equipped with Budd-Michelin Wheels. 110 answers were received. Practically all of those replying had previously owned cars with wood wheels and demountable rims. This question was asked: f “Which do you prefer, a wheel with de- mountable rim, or a demountable wheel?”’ This is how they voted: 3 Demountable rim................... 11 O08 Demountable wheel. :............... 95 IIL: «eine ceeaphacm ene 4 Smet , , SY That makes it a 10 to 1 bet that your customer will prefer | the Budd-Michelin Wheel. a} Detroit - WHEEL COMPANY. Philadelphia

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February 11, 1926 MOTOR AGE 69 Shop Foremen Mechanics Repairmen Throw Away Your “Mikes” Reboring Tools and Grinders and Save the Cost of New Pistons by using Simplex Piston Rings 4, 6, or 8, Cylinders (Regardless of Wear or Shape) Simplex Piston Rings have many unique features of de- + sign and construction. They 4, 6, or S, Old Pistons are the only one-piece side- (Regardless of Clearance) expanding ring in the field. +. They will absolutely elimi- nate piston slap,. stop oil 2 Simplex Piston Rings | pumping and restore loss ° compression regardless of Per Cylinder . the wear on pistons and cylinders. A rebuilt motor, with oil pumping, piston slap or loss compression eliminated Some exclusive franchises i . ° for distributing Simplex _ || The Simplex Piston Ring Piston Rings in communi- tmp i vy il ties from 1,000 to 100,000 vom ; ames : a population are still avail- e e e WARSSSSCSSSs, Say ss able for men now in the tImpLtex iston R ings financed, will vigorously automotive industry who prosecute any and all in- can devote enough time lg and effort to properly sell fringers on their rights, Simplex Rings, and in- this to include Manufac- struct the trade as to Be Sure You Get Them turers, Sellers and Users. their use. The Simplex Piston Ring Co. 1966 East 66th St. Cleveland, Ohio (

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70 Your washing stands can show still bigger profits The Gaylord Manufacturing Company, 40 Hamilton Street, Paterson, N. J Gentlemen: Send me one Gaylord Water Saver......$2.00 and the six Gaylord Nozzles 3.00 se at your special Combination price of MOTOR AGE ee Oe, g * i ; ef o OO DO RR PRP ALTRI LR SAI HE Gaylord Water Saving devices will cut your operator’s time in half with a distinct saving in labor and water. The Water Saver fits on the end of the hose. Press the plunger, the water flows. Release and the water shuts off immedi- ately. List price of the Water Saver $2.00. Six styles of Nozzles give the right stream for every job. The Water Saver with six Nozzles packed in a neat car- ton—Combination C—list price $3.50. Wash two cars in the time now required for one The Gaylord Overhead Washer keeps your hose off the floor—saving wear, tear and kinking. The swivel arm keeps the hose (and the light if required) always at the spot where the work is being done. Our special design permits the Overhead Washer to swing around the car and last indefinitely without leakage. List price of the Gaylord Overhead Washer No. 1 (without electric light) $16.00. Style No. 2 (with electric light) $34.00. Combination C and the Gaylord Over- GAYLORD WATER SAVING DEVICES Jobbers & Dealers: Write for our proposition ; we'll interest you poate $3.50 Also your booklet “Beating the Water Meter.” Enclosed find my remittance of $3.50 for the above, prepaid. Name ............ ‘a Street and Number eS a Orders will be filled separately for Water Savers or Nozzles, if desired. ry) qi ro) o perenne AL EREELLLLLP ALLL LD LD LPLLL SALLE LDPE LILLE LOCA OLE BLL LEAS ARERR LEAL LS LARISA 2 QO: > RARE head Washer No. 1—Combination D. List price $18.00. Combination D will save your operator’s time and enable him to wash two cars in the time now required for one. Combination E includes combination C with Overhead Washer No. 2. List price $35.00. Of special interest to jobbers and dealers Write today for our booklet “BEATING THE WATER METER” which de- scribes the Gaylord line in detail. Tell us whether you are interested in our job- ber or dealer proposition. Sales Offices: A. K. TROUT CO., Ine. 342 Madison Avenue, New York, N. Y. Factory: GAYLORD MANUFACTURING CO. Paterson, N. J. February 11, 1926

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February 11, 1926 MOTOR AGE 71 GATES BELTS “The Standardized Fan Belt’ Try this test Take a piece of light fab- ric that you can tear easily in this manner — that is, straight across. the extra strength an Then try to tear it diag- durability of the bias onally as in the next pic- weave construction. When you show your customer the simple : test given above, he knows you are pro- : tecting his interests by selling him the fan belt with the bias weave construction (patented)—the Gates Vulco. Made by the World’s Largest Manufacturers of Fan Belts.

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MOTOR AGE February 11, 1926

Put in an Opex Booth Rest assured about the simplicity of the whole idea of equip- ping your shop to give used cars a beautiful up-to-date lacquer finish. The equipment is simple. We help you get the work going smoothly. The space occupied is small and it only takes a couple days or so to finish each car. Opex is the Sherwin-Williams perfected lacquer with the perfected method of application. It gives a finish smooth as glass, lustrous and strongly resistive to scratches. You can get back every cent of the money it costs to finish a car with a profit in your selling price—no doubt in the world about that.

Send us the coupon printed below. Look into this sugges- tion. Cut the coupon out and send it now. oe a sues 8 Ceol em ee ett Sti von om oa eee aa wae we es ow em eer ee nat — —- — eee ee ae me ae oe oe on RE hae eae _s te eae eet oe a se ea ere Ke ene we cee Ps as er ae ee nes pene =e ae wae rs — ame os as 2 —_—,, a a ee eee ee er <3 o- see eal sm ome we ntee ca — oe ss ——_ ee cones re ee oe os ne ae eae com es ake wm et Soe as oo. San ones nase ss ete ote oa seme —_~ ae a we pats ae ete we tee em oom a oe oe ream oe oe ew —— a os ms ete ron a a ll vie pee = ae ated — oe ——s —_ be a a Socal cecal a a Come er a —s arts Coe ae me ce ese ee names oem pes oe call a a es a — oe fae ee. as os a — —s — a ss ae ee ae eoatn PON an SERRE me —

The Sherwin-Williams Co., 420 Canal Road, Cleveland, O. WILLIAMS AND LACQUERS Send me, without obligation, full information on your QOpex proposition for automobile dealers.

SOUDDLLAULLUALUAUDAONDANDAUOEUONOEUUTUAUUANUANOUDANOSEGUCUOUAVENEULEAUOUDOTUAUDENOADENDAOOOUOAQUUGOCUEUOUEOUOAUONOONOYUOVONCOEEOOVONHENOOUOUQOUOUCOUOOEOOUOOGUHOUOOOOEEOUOSUOODAEOOUDOCONSOVOODOCUOOOUEOCOEEESOE COUT ECO TO EET EET EEEE PETTITTE PEI iiiiiiiiiiiiiitiiiiiiiiiy|

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QURULQRELEEEURI EERE AREER REE ea eeeeereeeenne ag # el eee eae aS aaa eS we ew ”~ ~~ The Bosch Tandem Attachment gives full vision to both front seat occupants—§$1.75 extra TRADE MARK The Bosch Electric Windshield Wiper wipes the windshield clean and clear in the thickest snow, sleet, slush or rain. You can be absolutely sure that your customers will be perfectly satisfied at all times with the Bosch Windshield Wiper. It costs nothing to run, its speed is constant, it is quiet, it has more than ample power to operate the Tandem attachment. It is simple--requires no attention. Get your stock now and make this accessory your top liner. It sells for $9.50 complete--Tandem attachment $1.75 extra. AMERICAN BOSCH MAGNETO CORPORATION Main Office and Works: Springfield, Massachusetts - Branches : New York Chicago Detroit San Francisco ost Windshield Wi von Windsmeld Wiper

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Se EE a ~ i ie Sas \ . 2 * a * * * . - - - TYPE 6 OO Steep, long hills without changing to low-- B OC) 5 ie H many more miles per hour on the long run and quick, fast getaway is what the Bosch , . Type 600 Ignition means to a Ford Owner. Ignition 2 ee To the Dealer it means quick, easy sales and f constant profits. Bosch Type 600 Ignition OT for Fords is easy to install and it stays sold-- over 300,000 in use. Wire your order today. | Price $12.75. : AMERICAN BOSCH MAGNETO CORP. | iP" Springfield, Mass. | | | Branches: New York Chicago Detroit San Francisco

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february 11, 1926 MOTOR AGE 75 A fan belt thatreally aes, Meat ulley

See That’s Farran-oid. It has tremendous strength. Due to the flexibility of the tape backbone and the high grade cover we employ, the belt liter- ally wraps itself around the pulleys. No danger of overheated motor due to slip- ping fan belt. Farran-oid Fan Belts are also heat, oil and waterproof. They won’t stretch. They are very long-lived. 2 Peo ? ee. NS A = ode F PPRY x : Re Fe By ‘ % , ‘ & ; ~~ r ol « " »~ 4 aw m™ arene wa Lie” X Peg 2 , j OP w ° “ oR eZ “> . « > SRR nt ia: Aan Ss ° ve “ Two types — Herringbone Flat Endless or Dual-flex Molded Cable V-type THE FARRAN-OID COMPANY, Akron, Ohio Farran-oid. “Products Fan Belts—Radiator Hose—Garage Air Hose — Car Washing Hose — Tire Flaps — Blowout Patches — Tube Patches—Ford Floor Mats

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76 MOTOR AGE February 11, 1926 Febr

Flint “Junior’’, $1085—$1185 Flint Now Offers Complete Line The addition of the Flint “Junior” to the Flint line 7 of cars is not only an e = ad ae nel important step toward supplying a great public demand for a low priced six of character, but also offers to Flint dealers a complete line of profit- en making cars. Write or 7 | wire for particulars. ¥

Flint Sixty, $1285 to $1575

Vice President & General Manager.

Flint Eighty, $1 505 to $2395 . FLINT MOTOR COMPANY :« FLINT « MICHIGAN BUILDERS OF HIGH GRADE MOTOR CARS FLINT SIX)

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February 11, 1926: MOTOR AGE 77 How About a Gentle Push Behind BATTERY TESTERS? Radio has made the public battery-wise to such an extent that together with the car battery market, upwards of 4,000,000 battery testers will be bought during 1926. Reports from the field show that jobbers everywhere are seeing hydrometers in an entirely new light and are preparing to ride along with this great sweep of public recognition. We can offer jobbers no better advice than to begin 1926 by suggesting to their dealers window displays and counter displays and a constant keeping before the public this highly necessary battery maintenance item. Scranton, as always, is prepared to supply hydrometers of any nature— IN ANY PRICE CLASS — jobbers everywhere are realising that it pays Bulbs of Acid- Resisting Red Rubber - to sell Scrantons. Scranton Glass in bulb and “ate on ii KANT STICK BATTERY TESTER Instrument Co., Scranton, Pa. \ air. 7 Unless the float is right, the reading is wrong” aa s BAT TERY TESTER Kant Stick Scranton Ayanbee Sturdy Special Sturdy $1.00 List $.85 List $.75 List $.75 List $.65 List PYRO-ALCOHOL RADIOMETER List Price—75c (Anti-Freeze Tester)

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78 MOTOR AGE The majority of the job- bers who saw the new mR Number 740 Walker \ Bal Roll-A-Car at the A. E.A. in Show at the Chicago Col- iseum, pronounced it the best garage jack ever de- signed. It raises from a start of § inches, toa max- imum height of 17 in., without cap adjustment, a necessary feature to successfully handle bal- loon tires. There are eleven other features which every garage man should know before mak- ing another purchase. This statement should create in your mind \ a desire to know them. \ Send me your name and \I will mail them to you. lat Co2beer — President Walker Manufacturing Co. cine, Wis. February 11, 1925 Feb

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February 11, 1926 MOTOR AGE EMPIRE THE STORY OF THE EMPIRE NEW PROCESS BOLT—Chap. 3. No. 2 its fit should be perfect and its thread should be [oe two important requisites of a good bolt are that strong. There is a difference of opinion about what is meant by a perfect fit. But unfortunately there is only one Truth. Some think that spinning a nut down the full length of the bolt by a twist of the fingers is proof of a good fit—or they encourage the thought because of the time this method appears to save in assembly work. Where Speed is Waste A loose fit is never a good fit, whether it’s a suit of clothes or a steel bolt. The nut and bolt are held together not by the natural mating of the threads but by jamming them together when the wrench gives the last pull. This strain causes stripping of threads, fracturing of bolts, backing off of nuts—and all the mischief which these may entail. Use Empire New Process bolts mated to snug fitting nuts, and you will never strip a thread or fracture a bolt or waste a workman's time replacing defective parts. The built-up thread of the New Process bolt is tremendously strong, due to the forcing together of the steel molecules under the pressure of the dies—the exact reverse of the cut-thread process. Learn what Empire New Process bolts will save you, by testing them yourself for fit and strength. We will send samples. Just ask for them. RUSSELL, BURDSALL & WARD © BOLT &@ NUT COMPANY PORT CHESTER.N.Y. Branch Office: Branch Office: Branch Strimple & Gillette Maydwell & Hartzell, Ine. Straus Building General Motors Blug. Factory: 169 Jackson Street CHICAGO DETROIT ROCKFALLS,Iis. SEATTLE 158-168 Eleventh Street SAN FRANCISCO A mistake that needs correction (For the Sake of Your Profits) GAUGE THREAD J ORDINARY CUT THREAD | . F WL JIA : * S 79 Mew Kocess BOLTS

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A leak at the cylinder head gasket may mean a limp in the motor. Cup grease, and make-shifts that melt away are worth- less. Shellac dries up and cracks and does not fill the crevices. Key Graphite Paste expands with heat and makes a per- fect joint. The head and gasket are easily removed. Use Key on Spark Plug threads, gas line connections, Battery Terminals and a dozen other places. There's nothing like it in the Industry! KEY BOILER EQUIPMENT CO. 27th and McCasland Ave. East St. Louis, Ill. ——-Send for Trial Can——--— Key Boiler Equipment Co. 27th and McCasland Ave., East St. Louis, Ill. Enclosed find 10 cents for which please send me a trial can of ) | | Key Graphite Paste. : NAME ™ ; | FIRM .. | | aDDRESss | JOBBER’S NAME 2-11-26 MOTOR AGE February 11, 1926 “EXPERIENCE” W ae: you go to an insurance man with an unusual risk that you want covered you are generally told, “I'll look up our experience on that and let you know what we can do.” He then gets in touch with a central bureau where his own and perhaps other companies pool their information on such risks, and he finds out just how such cases have worked out in the past. With the facts in hand he is then prepared to handle the situation intelligently. One of the reasons MOTOR AGE is published is to do the same thing for the automobile dealer that the central bureau does for the insurance man. It is to make available the experience of the trade—to show you how other men have met problems like your own, and how their methods have worked out. Fortunately, there is an ample body of “experience” to be found in the automotive field. The only problem is that of placing it in the hands of the average dealer, and that is what MOTOR AGE is doing. Each week we present one or more articles show- ing just how some particular dealer met and overcame a typical situation and in our “Clearing House” is to be found the information given men who ap- proached us with particular problems of which they wanted to get the ex- perience of others. You, too, can keep in touch with the experience of your trade by reading MOTOR AGE carefully each week. And when you need help in meeting some particular problem, don't hesitate to call on us. H

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i} February 11, 1926 MOTOR AGE 81 is the Star Four. is the Star Four. is the Star Four. is the Star Six. Zz 2) IANA WND The roomiest bodies. An & WN 1 P is the Star Six Touring. is the Star Six Coupster. Low-cost Transporta tion ROCK BOTTOM FACTS Would you like to sell—1. . The world’s lowest priced Six closed car? . The world’s most powerful low priced Four? . The world’s most economical Four? . The world’s highest quality low priced Four? The world’s lowest priced six cylinder Touring? The world’s highest quality low priced Six? The world’s lowest priced Four-door Six Sedan? is the Star Six Landau Sedan. Add to all these obvious advantages— The most modern low-hung stream line designs. The most modern lacquer finish and colors. Balloon tire equipment, all models except open Fours which have cord tires. Windshield wipers on all closed models. Motor driven horns, all models. Rear view mirrors, all closed models. An exclusive, very popular model in the Coupster. Millions of dollars annual advertising support. Harmonious dealer policies. For further details write General Sales Dept. Durant Motors Inc., 1819 B’way, New York City Executive Offices: 250 West 57th St. Dealers and Service Stations throughout the United States, Canada and Mexico Plants: Elizabeth, N. J.; Lansing, Mich.; Oakland, Cal.; Toronto, Ont.

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82 MOTOR AGE NEVER BEFORE A JACK LIKE THIS She MASTER O=LO-Jack ie RA BEYOND QUESTION the Master SO-LO Jack is the perfect Balloon-tire jack. about it. It goes down to 43/4, inches, lifts easily all the way from that re- There’s no ‘“‘almost’’ markably low point, and goes up to 15!'/42 inches. And beyond question it is rightly called the Master, for it has the power to lift the heaviest passenger car, and a lot to spare; it has dependable strength, for it is made entirely of steel, ribbed where super- strength is required; it has an extension handle that makes it the easiest jack to place under the car and to operate. Live dealers will find the Master So-Lo a master seller. List Price $6.00 West of Mississippi $6.50 (Patented 1916, 1921 and 1922 Other patents pending.) SO-LO JACK CO., INC. Attleboro SALES OFFICE Massachusetts 108 Massachusetts Ave., Boston, Mass. Export Agents: American Steel Export Co. Woolworth Bldg., New York If your Jobber is not ready to supply you, send us his name with your order. February 11, 1926 “YANKEE” SCREW-DRIVERS Are made to last and— They Do Last Tests like these have proved that “Yankee” Screw drivers have double strength. One thing is just as true of screw drivers in a garage as in other shops—sooner or later they have to stand being used for almost every purpose from a chisel to a crowbar. A “Yankee” Plain Screw-driver is made overstrong. It will stand just such abuse. | A “Yankee”’ device (found in no other screw-driver) makes blade and handle practically a one-piece tool. A “Yankee” Driver will stand being driven right through a plank. Used as a chisel it will cut off a strip of steel. Neither operation will result in a split or loose handle, or chipped blade. Every individual blade is tested twice before leaving factory — another reason why a “Yankee” Driver lasts longer in any kind of service. No. 90—Standard style, 15 sizes, 114 to 30 in. blades. No. 95-—Cabinet style, 11 sizes, 2% to 15% in. blades. Some other “Yankee” Tools Ratchet Screw Drivers Automatic Feed Bench Drills Ratchet Breast and Hand Automatic Feed Chain Drills Drills Ratchet Tap Wrenches Brake Lining Cutter Vises, with Removable Base Have you a copy? Every mechanic finds this free “Vankee” Tool Book interesting and profitable. It shows all “Yankee” Tools, their construction and operation. Write for your copy today. Dealers Everywhere Sell “Yankee” Tools *“*Yankee”” on the tool you buy means the utmost in quality, efficiency) and durability NORTH BROS. MFG. CO., Philadelphia, U. S. “YANKEE” TOOLS Wnake Beller Mechanics reb

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Mebruary 11, 1926 MOTOR AGE 83 You need Biflex because The motor car buyer today not only knows what kind of a bumper he wants but he insists upon getting it. He knows the difference between a cushion bump- er and a non-cushion bumper. He knows that one may save his life ina great emergency while the other is merely a traflic guard. More and more the car buyer is saying, “/ want biflex.” THE BIFLEX CORPORATION WAUKEGAN, ILL. Subsidiary: The Halladay Company, Decatur, Ill. - ¢ 2 i SF ~~ ae Cr Biflex Cus h ] On B U mp CY Halladay Bumpers also are Biflex Built Real Protection with Distinction ‘ oe i : s (SO) ———, -

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8+ MOTOR AGE

February 11, 1926

for Thrust, Magneto and Cup and Cone Types of Bearings THE BEARINGS COMPANY OF AMERICA Lancaster, Pa.

Western Sales Office, 1012 Ford Bldg., Detroit, Mich.

Definite Purpose Socket Wrenches

TEEFLEX TRADE MARK REG. _ om : Model T-1926. Sill to frame. Wee WALDEN- WORCESTER 475 SHREWGBURY 8ST. WORCESTER, MASS.

EVERY MOTOR NEEDS THEM— _ There Is No Substitute The DeLuxe distributor does not ' have to worry about price, discounts, nor does he have to increase his overhead by carrying two lines of pistons. He controls a product that is needed by every motor and one for which there is no substitute. Build your business for the future. Send for our exclusive agency proposition today THE DELUXE PRODUCTS CORPORATION 1235 Lake St. LaPorte, Indiana tia ere on America’s Highest Priced Motor Cars

The DeLuxe Skeleton THE NEW IMPROVED

A New Chapter Every Thursday Each issue of MOTOR AGE is a new chapter, continuing the story of the de- velopment of the industry. And for those who apply the new ideas it gives them, it also continues the story of the development of their individual success. Read MOTOR AGE every week. /oTor AGE 5 So. Wabash Ave. Chicago, III.

~FOLLETT’S svope. TIME STAMP accounts for every labor minute Prints the year, month, day, hour, minute, A.M. or P.M. at the exact moment the plunger is pressed—like this, for example: NOV 19 1020 4 31 PM Tells when a job is started—and when it is finished. There can be no dispute over the time charge. Absolutely automatic—except for winding. Every machine guaranteed.

Learn the inter- esting details from our de-

scriptive data. Follett Time Recording Co., 217 High Street, Newark, N. J. “Established Since 1904”

(eerie — --— —_— ———

Completely Gemco made, the big selling line GEMCO MFG. CO. 760 S. Pierce St. Milwaukee, Wis. BUMPERS

STARTING AND LIGHTING BATTERIES Powerful — Dependable — Economical Backed by a World-wide Service Organization THE PREST-O-LITE CO., Inc., Indianapolis, Ind. New York San Francisco In Canada—Prest-O-Lite Co. of Canada, ] Ltd., Toronto, Ont.

—

ROOF 16 OVERHEAD VALVE EQUIPMENT For Ford and Dodge Motors ROOF 8 VALVE HEAD FOR FORD MOTOR Stupendous Power— htning Speed Ford racing cars with Roof Equipment are rivals on mile and one half mile tracks of the highest priced racing cars. Doubles the pulling power of the Ford or Dedge pleasure car or truck. Hill climbing and general road work beyond dest dreams of the own- er. Complete — ready for installation — no machine work necessary. We are headquarters for all speed equipment. No matter what you want, write us. Racing quality postal

rings lst of our specialties. Jobbers—Dealers—Consumers—Write U THE LAUREL MOTORS CORPORATION, AN DERSON » INDEANA

LY. SELF - YSTON E ATOR DRESS THAT rADIATOR CAPS MONEY CAN BUY. Keystone EAGLE and Eaglet—Keystone Senior and Junior—Ball- end Bar-Type with Onyx Balls. Manufactured only by The NORLIPP COMPANY

Chicago

VOURTISN

AIR COMPRESSORS-HOISTS-TROLLEYS-CRANES

CP rtm Ce Curtis Pneumatic @ 1527 Kienlen Av«. Machinery Co, | St. Louis, Moe. —— ll

= —==——=

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February 11, 1926 A Continued Story of the Industry EADING MOTOR AGE R every week is very much like following the growth of the automotive industry in story form. It is as interesting as a fiction serial, and instructive to the point of making better and more prosperous dealers. Reading MOTOR AGE every week when it comes, assures subscribers that they will stay up to date and profit accord- ingly. OTOR AGE 5 So. Wabash Ave. Chicago, Il. MOTOR AGE 85 ENAX “Original Blue Sheet” COMPRESSED ASBESTOS PACKING For Cylinder Head Gaskets There are so many occasions to use TENAX Asbestos Packing and TANPAC Fibre Sheet Pack- ing on motor car overhauling jobs, that mechanics have come to rely on them as standard shop equip- ment. TENAX goes wherever there is heat. TANPAC wherever there is no heat. And there are more than 25 uses for them on every car. Established jobbers handle them. Write for literature covering the entire ADVANCE Line ADVANCE PACKING & SUPPLY CO. A .808 Washington Blvd. Chicago | Pacific Coast Distributors: | Allied industries, Inc., Los Angeles, San Fran-/7/ Vi e J cisco, Portiand, Seattle. ’ f / 4 / a anim ime SN, SSE om — = NY 9 ~~ “fy r\\ / “ttl? ah X R (i - Wf, wat = Ge BY » GK y one Sy/ = eee — | . 2 Send your name The new Turner merchandising plan for 1926 will interest you. Let us tell you how we can help to increase YOUR sales. Just send your name—NO OBLIGATION. TURNER MFG. CO. Dept. K Kokomo, Ind., U. S. A. A novel and effective sales idea that every live dealer should know about. Costs nothing to find out about it. Write today! RNER TIMING UNIT _ © "B & R CAPACITESTER MORRISON Automatic Double Range Worm Drive JACKS Special model for Balloons Can’t Slip or Tilt Flexible steel ‘‘Sure Hold’’ cap prevents dangerous slipping. Long folding handle (36 to 72 in.) operates from standing position. Gets under overhanging bodies. Easy to work. Few turns and it’s up. Built in 11 sizes for all service requirements up to 8 tons. ed as standard equipment on fine passenger cars, trucks, buses and Fire Apparatus for ag 4 years. The Jack for YOUR shop. Write for sample or test. THE WOODS ENGINEERING CO., Alliance, Ohio TESTS ALL BATTERIES UNDER RE AL pe The B & R CAPACITESTER is a new and unique piece of equipment which solves the prob- lem of battery-testing for every battery service station, whether large or small. The special rheostat allows plac- ing just the proper working load on every battery tested, dependent on the number of plates per cell, without the possibility of mistake, and the Heyer patented meter scale will indicate when the proper load has been reached. Then the button under the thumb is pressed and the cell voltage is read di- rectly on the same meter. Weigh- ing only three pounds and of small size, the B & R Capacitester will test batteries in place with as much ease as a cell-tester. In the shop, it will save valuable min- utes per battery tested, as ¢om- pared to a large discharge set. PRICE $24.00 Send for special book “The R Capacitester’ PIN THIS TO YOUR LETTER- i HEAD AND FULL DETAILS WILL BE SENT YOU. nd fe Burton-Rogers Co. 26 Brighton Ave., Boston BURTON-ROGERS co. I wish information on the 26 Brighton Ave. CAPACITESTER. : Boston, Mass., U. S. A. —_— — ‘e > ere a a a. > ,* =

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86 MOTOR AGE February 11, 1926 DILL INSTANT-ONS Dust and Valve Cap Off or On in 5 Seconds The Dill Manufacturing Co. Cleveland. O. ERE is highest radio diilns at lowest price. I Mod lac A chance to get permanent distribution for ocernete \O., Ene. complete Delano line. for I Johnstown, Pa. The Delano Sheraton sells for $75—has built- , Gentlemen: Please send me in Delano ‘loud speaker—5 tubes—special , full details. Delano hook-up and mahogany cabinet that Name en encloses entire set. Wire or mail coupon today. Address DELANO RADIO ns aa QUALITY—PROFIT—TURNOVER American Hammered Piston Ring Company SURES, Marylan nn Nat THE WALDEN FORE-LITE Mounted ahead of the radiator and operated like a spotlight from the instrument board, the WALDEN Fore-Lite satisfies a need hitherto filled by make-shifts. Universal fittings. Selling fast wherever introduced. Ask your jobber, or write us direct, giving his name. THE WALDEN CO. 1114 S. Michigan Ave. Chicago PIRMO NON-EVAPORATING ANTI-FREEZE COMPOUND ONCE EVERY WINTER One filling protects radiator from freezing all winter long. BOYCE & VEEDER CO., Inc., Long Island City, N. Y., U.S.A. They Won’t Come Back Those jobs won’t come back showing oil passing, compression Joss and crank-case dilu- tion if you use a Hall Hone. The Hall makes —— both round and parallel. Ask your jobber. THE HALL MFG. COMPANY 502 Hall Bldg., 1600-06 Woodland Ave. Toledo, Ohio Valve Face Grinding Machine Get a demonstration of Sioux before you buy any valve grinding machine. GUARANTEED FOR A LIFETIME. Your Jobber Sells It ALBERTSON & CO. Sioux City, Ia. NO TOOLS — It’s Self-Closing Repair Link for Broken Cross Chains A Self-Closing Monkey Link attached with fin- gers to loose ends of broken chain closes and locks on first turn of wheel. Stops clanking retails for 25 cents. Write for samples and discounts. Distributors wanted. FLOWER CITY SPECIALTY co. —saves fender—low priced. Box of 10 Links “As Silent as a Shadow” Quincy Compressors Quincy, Illinois J-538 Filters all dust, sand and grit out of air supply to carburetor and motor. Write us for facts. STAYNEW FILTER CORPORATION Rochester, » Ve Q QO; EFFICIENT KISSEL CUSTOM © BUILT Kissel Motor Car Co., Hartford, Wis. ~ Cable The ud Electric Co. SOLID 1e STORE 10e Write for Special Book Garage Front THE KAWNEER CO., 3324 Front St., Niles, Mich. RAMCO INNER | RINGS fit behind piston rings and keep them in perfect con- tact with the cylinder walls at any motor speed or temperature. RAMSEY ACCESSORIES MFG. CORP., ST. LOUIS, MO. Sells Quick at TASCO Gas Gauge for $1.25 FORD Retail CHEVROLET and OVERLAND fHE AKRON-SELLE Cu. Akron, Ohio ORIGINAL BOSCH units bear the full name, Robert Bosch, and the trade mark shown at left. ‘These are the iden- tifications of Bosch-qual- ity-famous since 1887 ania er taresltiaelaetit wie) acta titel: ORIGIN AL BOSCH Automouve Equipment will be sent to any Dis Solelticel ame Ola age anita Tee liter melimncdel ad, ROBERT BOSCH MAGNETO CoO., Inc. ee 109 West 64th Street New York, N. Y. Tt

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February 11, 1926 MOTOR AGE 87

[- : - x Transmissions ROWN Lt Trucks, Busses | : and Clutches eerie Passenger Cars a | SK TI RES QUICK SERVICE ON COMPLETE UNITS OR PARTS BrRoww-LIPE GEAR Co. There’s a Fisk Tire of extra value in every size, for car, truck or speed wagon SURACUSE, N. U. gasoline gauge on the Dash. Note full page ad in or ce in this issue of Motor Age, also half page in Saturday Evening Post, February 20th. Write for description and proposition to the trade. KING-SEELEY CORPORATION 298 Second Street Ann Arbor, Mich. | <a

FREDERICKS New Rewind Profits—See an- nouncement every 4th week. ae now for price list. The M. Fredericks Co., Lock Haven, Pa. TIMKEN Tapered ROLLER BEARINGS © Lycoming ©

The Book “AIR PROFITS’ Shows how to get more work out of es © ob ae BRUNNER' i Py pressed air for |} AIR COMPRESSORS | many pay jobs. Cold- Drawn Sockets BRUNNER MFG. CO. UTICA NEW YORK

MOoO'TOoORs Fine Fours, Sixes and Eights-In-Line ‘ALLEN PROCESS MAKING a SOCKET The Allen Manufacturing Company, Hartford, Conn.

LYCOMING MFG. CO. WILLIAMSPORT, PA. ae More BOLTs ——e Power | “Made to Blue Print” Less ‘Bp SECS ETAS “Bp | | Fan -etoit Corporation, Detroit’ Mae ? ? . The Fostoria Screw Co., hes Ohio

The C. A. ADJUSTABLE CENTER rects Ford crankshaft end play and sets magneto for highest efficiency without removing the motor. Easily and quickly installed. Guaranteed for one year. List price $3.75. Ask your jobber or dealer or write us direct. ADJUSTABLE BEARING CO., Inc. PROTEX - TIRE CHAINS (A2*iutely Stop Skid Protex Chain Co., Inc. 27d prevent slip. The first scientific

Waynesboro, Pa. anti-skid device. Dept. M. Brazil, Indiana CLASSIFIED ADVERTISING PARTS PATENTS & PATENT ATTORNEYS HOUSE OF A Mil | ION Attorney-at-Law and Solicitor of Patents C. L. PARKER CAR WANTED AUTO PARTS Formerly Member Examining Corps, United The pe A oe! . so a md used 2 and ) ae States Patent Office — : Ameri and fore Futuna eocueeé, Stents mad WANTED—Roamer-Duesenberg ~ ur, chassis or car. Must me = a, a. R- 4 in order. Write 10 determine : here 8+ mage and ae Patent suits be cheap. Give full details in answering. Address Box DOUGLAS AUTO PARTS CO., INC. conducted. Pamphlet of ‘instruction seat upon request 6260, care Motor Age, 5 S. Wabash Ave., Chicago, Il. a oe oe oe = McGill Building, WASHINGTON, D. C.

—= AUTO PARTS PATENTS

FOR SALE SAVES 50% TO 75% ON ALL CARS Stet New and Used Gears—Springs and Axles—Cylinders— Motors—Rear Systems, etc. Wire or Write a Wi - — F and 6 Conyrighte ate Sacteteed - FOR SALE—Rotary valve mechanism patents No. 1,152,763 INDIANA AUTO PARTS CO ee Attor 7 , , ’ ° ne No. 1,189,625. Sol Fl 608-10 N. CAPITOL AVE., INDIANAPOLIS, IND. Oe 6 ee a Realtors — - - Bole owner, Fiogd fT. Romberger, G6i LARGEST CAR WRECKERS IN INDIANA 10 Monadnock Block, Chicago, ill.

Lafayette Life Bldg., Lafayette, Ind.

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88 MOTOR AGE Rod. E. Conomy Broadcasting for 19 Watkins Rebabbitting Plants Watkins rods are rebuilt to S.A. E. Speci- fications, new nuts, bolts, laminated shims and bushings supplied when needed— accurately machined and broached to size with mirror finish—eliminating burden- some hand scraping and insuring quick crankshaft fit. Send your used rods to the nearest Watkins plant. Have them rebabbitted and rebuilt by Watkins and returned in one day. WATKINS REBABBITTING SERVICE HOME OFFICE: Wichita, Kansas NEW YORK HARTFORD TOLEDO 33 W. 60th St. 28 High St. 1942 Putnam St. PORTLAND OMAHA TORONTO, CAN. 14th & Everett St. 1006 Douglas St. 122 Adelaide St. W. INDIANAPOLIS MEMPHIS WATERLOO 19 W. South St. 278 Washington St. N. E. East 4th St. LOS ANGELES CLEVELAND SEATTLE 1007 E. 9th St. 5109 Euclid Ave. 725 E. Pine St. ST. LOUIS CHICAGO. SYRACUSE 4216 W. Easton Ave. 61 E. 24th St. 211 Wyoming St. DENVER WASHINGTON PITTSBURGH 1818 Blake 1322 14th St., N. W. 5706 Harvard St. E. Authorized exclusively by the Buick Motor Company to rebabbitt and rebuild Buick Rods. nS Oe yndex to February 11, 1926 The Advertisers’ Index is published as a cenvenience and net as a part of the advertising contract. Every care will be taken to index correctly. No allowance will be made for errors er failure to insert, A. C. Spark Plug Co. 54 Adjustable Bearing Co., Inc..... 87 Advance Packing & Supply Co. 85 Akron-Selle Co., The 86 Albertson & Co. 86 Allen Mfg. Co., The.................... 87 American Bosch Magneto Co. 73 & 74 American Flatlite Co. .............. 65 Amer. Hamm. Piston Ring Co. 86 Bearings Co. of America.......... 84 Biflex Corp. 83 Blackhawk Mfg. Co. 57 Bonney Forge & Tool Works 2nd Cov. Bosch, Robert, Magneto Co..... 86 Boyce & Veeder Co., Ince......... 86 Brown-Lipe Gear Co. 87 Brunner Mfg. Co. 87 Budd Wheel Co. 68 Buick Motor Co. 58 Burton-Rogers Co. 85 Cadillac Motor Car Co. 49 Chevrolet Motor Co........... 3rd Cov, Chrysler Sales Corp. 8 Classified Advertising Section.. 87 Curtis Pneumatic Mach. Co..... 84 Delta Electric Co. 51 De Luxe Products Cerp., The.. 84 Dill Mfg. Co. 86 Durant Motors, Inc. 81 Eclipse Machine Co. 2 Farran-Oid Co., The 75 Fisk Tire Co., The 87 Flint Motor Co. 76 Flower City Spec. Co. 86 Follett Time RKecording Co..... 84 Fostoria Screw Co.. 87 Fredericks, H. M., Co............... 87 G-H Tension Ring Co., Inc..... 90 Gates Rubber Co. 71 Gaylord Mfg. Company.............. 70 Gemco Mfg. Co 84 General Motors Corp......... 66 & 67 General Tire & Rubber Co...61-64 Hall Mfg. Co., The . 86 Hudson Motor Car Co.....Ft. Cov. Hydraulic Brake Co. ww. 47 James Motor Valve Co............. q ame S Kawn Key | King- Kissel Laure Lupto Lycon McQu Moder Motor Multil Nash Norli} North Packs Prote Quinc Roth,

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February 11, 1926. MOTOR AGE 89 » JAAN fl = kK ett Kawneer Co., The 86 Russell, Burdsall & Ward ay “fh bn Bolt & Nut Co. .. 99 aban itty Key Boiler Equipment Co......... 80 . King-Seeley Corp................. 56 & 87 Kissel Motor Car Co. 86 Scranton Glass Instrument Co. 77 Sherwin-Williams Co. ............... 72 Laurel Motors Corp. 84 Simplex Piston Ring Co........... 69 Lupton’s, David, Sons Co........55 So-Lo Jack Co., Ine. 82 Lycoming Mfg. Co. -- 87 Staynew Filter Corp. 86 Nature takes centuries to make hills : éé 99 Studebaker Corp. The 5 that a Primax-fired car “pulls up ia Selthttecaitenaatin , in a few seconds! Fortunately for a Se :, ees the landscape, not by the roots as illustrated above — but in high, as guy ee Ty OF... = illustrated daily on steep grades Modernola Co., Ine..............--- .. 86 everywhere. Moon Motor Car Co ~ 3 Take off your spark coil—put on a Thordarson Elec. Mfg. Co......... 89 Pri ° °f,° ‘ Motor Wheel Corp...... ..... Bk. Cov. rimax—and quit shifting on hills. siihliasitiie a —p ee Deter Being On... Primax ‘“‘shifts’’ for itself. Also Ternee Mie. Oc. 85 starts cold engines on weak bat- teries, increases pick-up and speed. Unconditionally guaranteed for life of car. One unit for all jobs— seit Stites ties =) Se quickly installed. Norlipp Co., The 84 U. S. Air Compressor Co........ .. 59 The fastest selling, most profitable igni- North Bros. Mfg. Co. 82 WU. S. Electrical Tool Co.... 60 tion specialty you've ever handled! “Pull up” that coupon now for a moun- tain of proof! | Packard Electric Co.................. 86 ] h Prest-O-Lite Co., Inc., The..... 81 “#lden Co. The 86 Protex Chain Co., Inc. 87 Walden-Worcester, Inc, ............ 84 Weablksor -Mifae. COi..ic....cccccce.s.....000- 78 PR: AX Watkins Rebabbitting Service, ‘ i :' atkins Re ing Servi [ke ee 88 ; : Woods Engineering Co............... 85 IGNI I ION . Quincy Compressor Co............... 86 Co See 3 UFACTURING CO. Ramsey Accessories Mfg. Co... 86 ' MAIL THIS COUPON NOW / Roth, G. A., Mfg. CO... 53. Zenith-Detroit Corp. .................. 87 THORDARSON ELECTRIC MFG. CO., 500 West Huron St., Chicago, III. Send complete sales information and net trade prices on Primax Ignition Transformers. Name Address A2

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MOTOR AGE ig 7 -s rae Wy j} Oy) 6 MANN % oN pO" be d “4 Wp > - 16) I Vee! HE gilded giraffes, the pink elephants, the spirited horses and whatnot mounted on the rapidly revolving circular platform of the carousel, with bright lights, fluttering flags and its 60 horsepower organ blasting out some blood curdling jazz tune, is a real thriller to the kids—but what is a more inani- mate thing than that same carousel standing still—dead, and thereby hangs the tale: If the stock is not turning the nickels and dimes are not coming in for the proprietor, — and the same thing ap- plies to any other line of business. Now that inventory time is here clean out the shelf loafers that have done nothing but occupy valuable space and eat up the profits you made on other lines—replace them with products for which there is a constant demand. The G-H line of Tension Rings, Brake Springs, Valve Springs, Clutch Springs and Piston Pin Retaining Springs offers an unbeatable combina- tion of popular products widely used in the replacement field. All G-H products are packed in prop- erly labeled boxes—a convenience and Saving in stocking. They are priced to show a liberal profit, the original in- vestment is small. The market is un- limited and the turnover is fast. Write for the proposition that will help you make 1926 your banner year. G-H Tension Ring Company, Inc. 8 East Mount Royal Avenue, Baltimore, Maryland |) VALVE S35. UTCHi @ SPRINGS SPRINGS \' WLDDDDDD? 4 ete Neh yo PISTON » PIN \) BRAKE RETAINING |; | SPRINGS | | SPRINGS . fi ' } i} ° } ' OO | 6) Benen si Hs ff TRStt te GPESRRS ES Sor (57225 babe” ? : ro bag? “4y/ cyt} — } piped ‘cw eee wwe owe eee ser ¢ ey i! Rae ea TL February 11, 1926

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for Economical Transportation ( Chevrolet had its greatest year. During that time more than ihe i i | 50,000 testimonials were sent | to the Chevrolet Motor Com- —mnemishueah — pany by owners. This tremen- dous avalanche of evidence C. E. Gambill, President of indicatesthe publicappreciation National Automobile Deal- of the car and its performance. ers’ Association, inspects greatest collection of testi- monial letters ever received in one year by an auto- mobile company. Chevrolet offers the Improved Chevrolet at New Low Prices — Touring - - $510 thus giving the public in greater Roadster - - 510 Coupe - - - 645 degree than ever before — Coach - - - 645 a “QUALITY AT LOW COST” Landau - - 2 TeRuatt On) ° assis Only 1 Ton Truck - 550 CHEVROLET MOTOR COMPANY All prices f.o.b. Flint, Michigan DETROIT, MICHIGAN Division of General Motors Corporation

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x N MAY SS

Pty ¥ 3 ¥ 4 ofl ert a 4 § > ele, es " a wy : x ru . wy ck * : -? < f + 9 é L ' a le ‘ 9 % : « “a % “ 3 « : at ~~ | % t , : a r ; : ok ea ys 4 -\ N oe | f ‘ | » 2 *§ 2 & ww GF “eBP.4 42 F ‘ seyah* ‘ tee” TE ON iw : I Motor Wheel has kept the wood wheel pacemaker of modern wheels— its position is indisputable. 2 Motor Wheel pioneered the features which made the steel wheel prac- tical for all types of cars. 3 Motor Wheel brains developed not only the successful small- diameter wheel, but the balloon tire itself ! ... + How favorably the industry regards a record so wholly constructive is very clear. In five years Motor Wheel volume has guadrupled. Motor Wheel does the largest wheel business in the world. During 1925 Motor Wheel served the biggest body of motor vehicle makers credited to a wheel builder: AUBURN BUICK CHANDLER CHRYSLER CLEVELAND CUNNINGHAM DAVIS ESSEX FEDERAL FORD GARDNER H.C. S. HUDSON HUPMOBILE JEWETT JORDAN LINCOLN MARMON OLDSMOBILE OAKLAND PACKARD PAIGE PEERLESS REO STUTZ YELLOW MOTOR WHEEL CORPORATION, Lansinc, MicHican

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