St. Louis Post-Dispatch
November 21, 1909

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le dose % stomach — 4, Ipok as good as another to him, if it isn’t BOLE CLEA IIE ET NS Na BEEN. of a Want that he started, as salaried head of @ Board. of Immigration, to sing it ves @ lure to land seekers, a siren song .& shipwreck sequel. es ae hav gene to vet tntn an Ozark pre ain or St. Francis River farm is wel- to Msten. If he has only $200, the BesBs will not be chayed sway. And in the would-be new Missourian . oa Ce Oey OE + som e banker or landowner may be found Rim g | on a 40-acre farm of his own, cost- bm 2 to $10 an acre, and with timber build a house and barn from. a tells of one Southeast Missouri ae increasing the population of yy, who has publicly offered to give _— s first year’s crop. 4s the more prosey, if not sordid, part of ration Commissioner’s recital. His oned, is chiefly about the oppor- tthe ‘Ouarks, after the business prelim- B over, and the farmer and his fatnily . down. Some - best form of advertising. Why not? By hy , ° MO he “4° . ee = eas Y 4 xe, oe . ge ‘ - ie st. SY aN “4

USED ‘Td ADVERTISE MISSOURT. = “SRE ee

JAISSOURIS OFFICIAL «SPIELER. clone flourishes in the form of prominent Kan- sas autographs, would be worth more to an ap-4

to travel over the Ozarks, usually in the night, to exas. | ok HE railroad, while still booming Texas, no longer follow the old policy as to Mis- souri, and they are now spending thou- sands of dollars to advertise Missouri. The mat- ter of inducing immigration is an advertising proposition pure and simple, and we’re trying to advertise in the most effective way. Refuses to Spend Money on ‘‘Ads’’ That Nobod y Ever Reads. “I’m against dry statistical. advertising. We've got the statistics to show, all right, but Missouri has spent too much money: for -the sort of ad- vertising that nobody reads. “I’ve found want ads in the daily papers the We want settlers; and the men we want are men who want homes. What better place to get two wants to gether than in the want columns? “Getting down to the individual] “with our*ad- vertising, what we offer is cheap Jand. the best. climate, short feeding season for stock, spring water everywhere, first-class natural draindge, plenty of timber, good markets near “A and long terms to. investors. “We've got them started this way, ane it will not be long before the $2 to $10 dn acre price for of strong arms and a growing land near the railroads willbe a thing of the past. The chief difficulty we are likely to have is with the farmers who are used to growing corn, and little else, and who have worn. out their farms growing ¢orn and want to move. It’ll be hard to make Some of them believe they can zrow anything else. rT * OME of them laugh at the idea of making S a living out of chicken raising and dairying, and call that women’s work. ing and. chicken raising in Missouri are more profitable than raising corn in other states, the Ozarks will fiil ‘up fast. “Missouri farm land is the surest investment @ man can make. It’s bound to multiply in value. oe Curran: speaks: as a prophet, ‘but. not without having proven his prophetic ability. He began things before he wore long trousers, ona oe ‘the first thing he foresaw led him to leave moto native farm in Gasconade County, and taking q his parents gently by the hand to lead them to \ tree hb W/ HY) SUssouR! CHIVALRY IN THE OLD DAYS DOWN ON THE. FARFL.

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plicant for office than al] the Missouri committee} indorsements between Hannibal and Joplin. E ALSO foresaw that the Missouri Legis- } H lature, about that time, would create the immigration commissionership, and that he, having moved back to Missouri in he mean- time, would be after the job. Anyway, that was how it all worked out. He grew up in Kansas, farming, teaching and working on a Topeka daily;newspaper, and dab-) bling in politics—Democratic politics at that. Some ‘years ago, when he wits doing very nicely} as chief timber inspector ‘for the Katy Railroad, the Kansas Democracy decided that the hour was{ ripe for victory, pt words to that effect. The; people were weary of the misrule of the Re- f He Makes Those Funny publican State House ring, and a ticket of young men could” sweep the State. It sounded good to Curran, and he went in tor} the-Democratic nomination for Secretary of State, ( He made a red-hot campaign and—— Minister Plenipotentiary to the court of Rah Rah. and won it. The men who counted the returns found al-¢ most enough Democratic ballots to make a crazy} quilt for a tramp. to Get Some Home-Made Butter. It was soon after this experience that Curran, who had become uncoupled from his railroad job ¥ in the heat and stress of the campaign, decided ¥ that his destiny awaited him in Missouri. He} came to St. Louis, and one of the first things hey their sisters. asked a grocer for was some home-made butter. § Louis,” too. “They don’t make any butter in St. the grocer told him. the country, mostly in Illinois,” “All comes from out ing ee ee Se ee Oe, .. ~ } § struck a Post-Dispatch reporter and artist as being f queer—until ’ Clothes to Be Unique ond Tailor in St. Louis

VESTS THAT BUTTON UP THe Back !! a

oh agia ae ersey ok JUST couldn't get hiete 800 the. pipte-tache girl in the, “(C) e “Why not?” asked the tall, ade one in the old- yh rose princess. Fok “O, I had to button pfother Charlie’s vest.” This was the streét corner conversation that ey found out. Can it be true that masculine vests which but- Kton down the back are sold in St. Louis? Kt can. It is. And who wears them? What a foolish ques- tion. Who but the “Rah, rah boys.” Ay, many a brave young heart at Central and McKinley high schools beats: under a waistcoat that fastens at the back. | The old song must be revised thus: Young Frater Grimes, that good young soul, He’s always in our mind. He used to wear a new gray vest All buttoned up behind. Clothes You See on. Boys George Brown, a South Grand avenue tailor, is As a designer of outlandish things for high- Kschool and college boys to wear, he is voted the | | ¥ “‘dizziest” coryphee in the sartorial chorus. Comes to St. Louis and Wants Th vest that buttons down the back is only one of the startling creations which he claims kas all his own. Talk about the girls! Why, the Rah Rah boys know more about tucks Xand guimpes and revers and whip-stitches than And they pay fancy prices for “extras” and exclusive trimmings and decorations, Why so many boys choose to take ‘special Qcourses in draftsmanship and designing at the 'The next day Curran was out interesting capi-{jhigh schools need no longer be a mystery. tal in a plan for a local creamery. He raised ehough to go ahead on, and then bumped up against a wall of custom. : ISSOURI ‘farmers, he found, didn’t care to M furnish milk to ‘his creamery, because - the womenfolks did all the milking, and with the housework the women didn’t have time for any more milking than they were doing. What they were doing was just enough to supply the family. Farmers Thought Milking ' Was Work Only for the Women. "The Missouri idea about milking, it seemed, was that it was women’s work, and it was no un- common sight to see a gallant husband holding _ an umbrella over his wife's head while she milked Tso otsacteaed gti -samtepdae ag Sy ‘ x beard of ome ows tarmere who. didnt enh We Shunt robes pat ees They do it so that they may become skillful in

. was the beginning of his immigration efforts. ’ He “showed” the Missouri farmers that they¢ could make money dairying, and the prejudice} against milking began to fade away. But he kept? ' on trying to get farmers from other states into} the Ozarks. His. activity’ in this work made( him a “logical candidate” for the immigration } job, in spite of his Democratic affiliations. . But} logical candidates have to get out and hustle just/ like others, for politics is an fHlogical sort of} thing. S HE was estopped evel: getting political } recommendations, he got. personal ones;) and the biggest part ‘of them’ was a round} THe way QoNn't Nou Buy CLOTHES WITHOUT ALL, THOSE SILLY, BuT TONS ? as &,2,.0 a Ce cd whe Pa & rs a 7 ff IDEA! gs" to BEA <i: Oe A a “fh — oe 7 te ¥ . s | ire ag ”: 5 Nn sesastial . a 2 4 ps Sie Sy ofr at ere “Youth ie peace ee gare eee: ne ee rad a ay, iene Br, ee . sin ¥ $ Ps x Y 4 ep pe er eh en t oe a i oe 4 . es e