Radio Stars 1934-05 Vol. 4, No. 2
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OH, MR. WHITEMAN, STRANGE— HOW DIFFERENT IT MUST BE YOUR MUSIC SOUNDS 4 YOUR RADIO —IT WAVERS SO ON MY RADIO HOW WOULD YOU TWO LIKE TO §& SEE INSIDE A RADIO STUDIO? I'M FF GOING OVER IN A FEW MINUTES }q> THRILLING— I'VE ALWAYS WANTED TO SEE THEM 47 BROADCAST THAT'S THE ONE THING WE FORGOT. THEY'RE ABOUT A YEAR OLD, I'LL HAVE THEM TEST- ED FIRST THING AHA— MAYBE THAT'S WHAT YOUR SET NEEDS —NEW TUBES I Quicker Start 2 Quieter Operation + Uniform Volume 4 Uniform Performance # Every Tube is Matched i New Micro-Sensitive RCA Radio Tubes give you: THAT'S GREAT— TELL YOUR FRIENDS ABOUT IT. THEY WANT BETTER RECEPTION, TOO OH, MR. WHITEMAN, YOUR MUSIC COMES IN FINE ON OUR RADIO NOW. WE HAVE A NEW SET OF MICRO-SENSITIVE RCA RADIO TUBES AND, OF COURSE, F THESE ARE THE BIG OUR ENGINEERS RCA TUBES ALL THE CHANGE THEM LARGE STATIONS REGULARLY TO DEPEND ON INSURE THE VERY . - J CLEAREST TONE NEW LIFE FOR OLD RADIOS! Quicker start! More power! Better tone! | It really means new life for your set when you replace old, worn radio tubes with 7 these new Micro-Sensitivetubes by RCA. i These are the only tubes guaranteed by : RCA Radiotron Company to give you 5 important improvements in tube © performance... Have your dealer test your tubes today and replace those that are worn. Insist on RCA Radio Tubes > —and bring back the thrill of radio, 7
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: RADIO STARS DEADLY ENEMIES Friction, perspiration, chemicals — any one of them can ruin your nice new dress in a single careless wearing. Even when overheated rooms or intense emotion suddenly stimulate underarm moisture, you can feel perfectly safe if your dress is equipped with genuine Kleinert’s Dress Shields — they give guaranteed protection and you can buy them for as little as 25¢ a pair where you bought this magazine. They will not only prevent the stains which are so embarrassing to every fastidious woman but they will actually make your dress last longer by safe- guarding it at the underarm —the point of greatest wear. P.S. Ask to see Kleinert’s Adjustable Nuvo Belt. as low as PROTECT IT WITH" ° “Kleinerts DRESS SHIELDS T. M, REG. U.S. PAT. OFF,
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rADIO S TFTARS EVAGRs CmEsom CUrRRCIUEEAT icOgN Os: ANY RA, Dalle MAGAZINE CURTIS MITCHELL, Editor ABRIL ©«LAMARQUE, “Art Sabataor FEATURES The Elder -Answere).. 2 eee Solomon Lightfoot Michaux 6 The Old Devil takes a back seat when the Elder speaks Ruth Etting's Secret Memories... .. ...Frances Barr Matthews 12 At last she reveals that someone who inspired her to stardom On the Schooner "Seth Parker".................Ogden Mayer 16 Seth Parker on his trip around the world has not forjotten his numerous friends of radio Revealing Some Famous Friendships for the First Time Mary Jacobs 18 It’s hard to get Radio Row to confess but we finally succeeded At Last! The Truth About Fay and Rudy. .Adele Whitely Fletcher 20 The inside story of what love did to Rudy That Man Stokowsky-.-. ..). See) a Bland Mulholland 23 Genius or just a 00d showman? Which? You can decide for yourselt Do We Want Liquor Advertising on the Air... .. Nanette Kutner 24 General Smedley D. Butler says, “Yes!” Reverend Dr. S. Parkes Cadman says, “No!” ] lt Pays to Be Mad... :aeck a: . gach eee Joseph Kent 30 Colone! Stoopnagle and Budd shot to stardom when they got that wi a His Smile Reaches from Coast to Coast....Anderson C. Chanin 32 Everett Mitchell's smile gets him what he goes after Behind the Scenes of America's Great Stations. ..Cecil B. Sturges 36 THE TRUTH ABouT From a one-man station WOR has become one of the mighty of radio What's Happened to Kate Smith.................. Hilda Cole 40 Lady Rumor takes a holiday and aclose friend of Kate gives you the lowdown They're Eligible =. 0. . cc. 2 sa5 2000 5 2o eer 42 If you're in the market for romance, here are some excellent suggestions a # 5 Y The Story Rubinoff Wouldn't Tell................. Peggy Wells 49 Overpowering devotion to his violin has caused supreme human sacrifice The Fighting Priest..40.. 2.2.20) ey ee John Skinner 50 A | D The conclusion of the stirring story of this unusual man of the cloth Meet the Sinclair Minstrels................... Archie Davidson 52 Sinclair never dreamed what amusing entertainment sinking wells would provide Do: You. Know Flow! to: Kissi?. ..eeen ees eee Jean Pelletier 55 An opportunity to learn the fine points of osculation Rudy Vallee desired above all DEPARTMENTS things a successful marriage. Board of Review... hu... 24> jas aes Seeger 10 . il Ill Tell the World... . ..c sme. ha oe. aeee 15 Fils core -were, clewaae . For Distinguished Service to Radio. --....)-.2..95. eee 34 rumors—he wanted to forgive Strictly Confidential»... :.2-2... .Sxseh ies: 162 2 56 and forget for he sincerely The Band: ‘Box. 450.0) 2. ee _..Wilson Brown 60 aeeaeaie fo. W Sport Togsten’ Raradesence: eat ee rear rs Helen Hover 62 ON Eee OU ae © Food Fit for Kings of the Air.......... Mrs. Alice Paige Munroe 64 bring to you the true story If You Want to Be Beautiful.................. Carolyn Belmont 65 Hidavott Programs Day by Day... «0. 2.25. 01:. - 1. oe . 66 of the deepiloveian . ea And also: Chattergraphs, 26; Gadding About with Our Candid that so long held his heart Camera, 46. prisoner. Cover Design by Marland Stone adio Sta ublished monthly and copyrighted 1934, by Dell Publishing Co., Inc. Office of publication at Washington and South Avenues, Dunellen, a ie mrecutive and editorial offices, 149 Madison Avenue, New York, -N. Y. George T. Delacorte, Jr., Pres.; H. Meyer, Vice-Pres.; M. Delacorte, Sect’y. Vol. 4, No. 2. May, 1934, printed in U. S. A. Single copy price 10 cents. Subscription price in the United States $1.20 a year. Canadian subscriptions, $1.50 a year. Foreign subscriptions $2.20 a year. Entered as second class matter August 5, 1932, at the Post Office at Dunellen, N. J., under the act ro of March 3, 1879. The publisher accepts no responsibility for the return of unsolicited material.
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RADIO STARS N h {nt Pypparet New Color \ oe Hy For Old—With Easy Tintex! ae a MS en SS A eee These Tints and Dyes bring smart, Spring colors to faded Apparel and Home Decorations | es el says, ‘‘now is the time to do away In Your Home with drab, ‘washed-out’ colors.” In Your Wardrobe use Tintex for e e use Tintex for Gane And common sense says, “‘use Tintex to restore Underthings rb a the original color to faded apparel and home NEE Eres Doilies 3 j : : Dresses Dinner Cloths decorations — or to give everything entirely Coats Luncheon Sets : mar) Sweaters Blankets different colors. Scarfs Cushions @ ® Stockings Bed Spread: ‘ . Slips i ae These famous tints and dyes save time, money rea Slip Covers and trouble. They give always perfect results— Children’s Clothes equalled only by expensive professional work. No wonder millions of women use them. No wonder Tintex Tints and Dyes are by far the most popular in the world! 35 brilliant, long- 47 lasting colors from which to choose. On sale at drug stores and notion counters everywhere , t - -Jintex Pak Worl largest selling TINTS and DYES PARK & TILFORD, Distributors nge Dark Colors to Light—use Tintex COL WERE CATES ff aE, | sek: a = Ai Then it can be redyed or tinted with Tintex Tints and Dyes in any new Tintex Color Remover will safely and speedily take out all trace of color (including black) from any fabric... Supposing you have a dark dress (or any other dark-colored article)and shade to suit yourself— either light or dark. 5 are pining fora lighter colored one...
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WADE BOOTH and DOROTHY DAY! IN THE NEW BLUE-JAY RADIO PROGRAM! WADE BOOTH Star of many Broadway hits! He's the y “Singing * Stranger’’ — wait ‘til you hear him sing! DOROTHY DAY — Star of Counsellor at Law and other Broadway suc- cesses! @ Also a glorious musical ensem- ble! Be sure totunein for “The Singing Stranger.” Over NBC (38 stations, Coast to Coast) 4:15 Eastern Standard Time. REMOVE [QA CORNS-safely, scientifically 1 AND HERE’S HOW TO 1 Soak foot ten minutes in hot water, wipe dry. wi 3 After 3 days the corn is gone. Remove plaster, soak foot ten min- utes in hot water, lift out the corn. 2 Apply Blue-Jay centering paddi- ectly over corn. a is the B&B medication that gently undermines the corn. b is the felt pad that relieves the pressure, stops pain at once. Cis strip that holds the pad in place, prevents slipping. BLUE-JAY BAUER & BLACK'S SCIENTIFIC CORN REMOVER 6 RADIO STARS Elder Solomon Lightfoot Michaux whose congregational broadcasts are heard over the Columbia Broadcasting System THE ELDER ANSWERS | Elder Michaux wants it understood that those “ugly rumors” are actually rumors WO months ago, you will remem- ber, Elder Lightfoot Solomon Michaux, whose church services are broadcast by CBS from Washing- ton, D. C., was the subject of an interesting story written by Hope Hale for Rapro Stars. In it she told of Washington rumors about the colored minister. “T am afraid that you did not notice the writer’s statement that these were ugly rumors,” says the Elder in a letter to RapIo Stars. Yes, Miss Hale did say they were ugly rumors. But Elder Michaux wants it stressed that they were only rumors and “such rumors are the price that every man must pay for being able to lead men out of dark- ness into the light of God’s Truth.” And so for the first time he writes for publication. “I, your humble servant, Elder Lightfoot Solomon Michaux, have declared war on the devil who is the arch enemy of every living soul that honors God in truth and sincerity. For the Lord demands of those who serve Him their whole being, spirit, soul and body; for no other way can we serve Him in spirit and truth.” And then he continues: “Your answer to the question whether or not it is true that we charge candidates $3.50 per head for performing the rites of baptism (as was stated in the columns of this | | | . | magazine) is ‘NO! a thousand times, 7 D> ‘NO !? ” H E further explains: “Instead of charging a candidate to be bap- tized, if one comes up desiring to be baptized but has no baptismal robe, | the church will purchase such a robe | for him if he is not able to buy one, that he might not be left out of the] baptizing. “Another incident that has raised | much comment which I wish to point)
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out to show you the devil’s eagerness to lie is the story about my two for- eign cars. One of these so called foreign cars is nothing more or less than a 1926 model Pierce Arrow which has just about ended its days of usefulness; the other is a 1930 Ruxton, manufactured in St. Louis by the Ruxton Motor Car Company which failed after manufacturing a few cars, and because of the small number of these cars in use, they have gained the distinction of being foreign cars; which I have never at- tempted to correct, for when the devil is able to make folks believe that a Pierce Arrow, one of America’s first _ built cars that is still being manufac- | tured today in America is a foreign car, because Elder Michaux rides in it, why should I attempt to make them believe that a Ruxton is differ- ent. For I was not sent by God to preach automobiles, but the Gospel of Christ, for it is the Gospel alone that satisfies the human heart and makes man happy when he obeys it. Our church believes the teaching of Christ to be true which says ‘First seek ye the Kingdom of Heaven and all things you need will be added.’ “T am not against riding in a for- eign car, but as long as God adds to my needs American built cars, they are good enough for me, for I feel that the cars we build are the best. “Much interest has been mani- fested to know where the funds come - from to make this broadcast possible, as we broadcast over station WJSV, Mt. Vernon Hills, Alexandria, Va., every day in the year counting 365 days to the year, except Leap year, at 6:30 a. mu. Eastern Standard Time; Sundays at 8 a. M. and every Satur- day over a Columbia Hook-Up from coast to coast. “The funds do not come in by thousands nor by the hundreds to support this broadcast, as it is com- monly thought; but you owe your gratitude to Mr. Harry C. Butcher the Vice President and General Man- ager of the Old Dominion Broadcast- ing System which is a 100 percent subsidiary of the Columbia Broad- casting System. This man discovered the merit and value of this program after carrying it a year as a sustain- | ing program over his station, mak- | ing no charges to the Church only for an operator who had to be on the job at the Church each morning. This broadcast was then presented by him _ to the Columbia Broadcasting System for an audition and his judgment Was confirmed as to its merit and | value. So ‘Happy Am I’ was hurled | ito every radio home by the Colum- Dia Broadcasting System. So that’s that! - “So no political, industrial or com- “mercial Boss runs this program RADIO STARS Handed down through more than five generations is the merely by making sure that the label on the spool-end bears the name Coats or Clark’s Best Six Cord. Either is Sy 4 THE TWO GREAT NAMES IN THREAD frays nor tangles; that sews a fine. strong,enduring seam. J.& P. COATS ¢ CLARK’S O.N.T. Gor more than a century — as today THE TWO GREAT NAMES IN THREAD 7
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Att last Ma ry Gets a'MOvVIE Kiss’ B) \ WtSH 7 JACK WOULD KISS ME LIKE THAT | CAN SHOW YOU HOW TO MAKE HIM... AT THE 10¢ STORE! ? KISSPROOF INDELIBLE LIPSTICK, YOU SAY ? YES...IT’S THE SPECIAL LIPSTICK THE MOVIE STARS USE TO GET THEIR 2 LIP APPEAL... YOUR LIPS ARE IRRESISTIBLE TODAY... 1 HOPE YOU'RE KISSPROOF... THOUGHT HE'S JUST LIKE THE MOVIE / HEROES! ig tis Try the Stage and Movie Lipstick Now you can give your lips the irresistible appeal of the lips of the movie stars and the girls in the Broadway shows! Just use the same make-up—the new KISSPROOF Indelible Lipstick — Special Theatrical Color. This lipstick gives an effect so alluring, indeed, that it has been placed by the make-up experts in the dressing- rooms of both Hollywood Studios and New York Theatres! The stars could pay any price — yet, it happens, their matchless make-up costs but a few cents! See what it can do for you tonight. You can get KISSPROOF Lipstick in all shades—in- cluding the Special Theatrical Color—at any drug or department store or at the ten cent stores. ‘KRissproof Sudelible WPSTICK rt ee ee RADIO STARS which wages war against the devil. It is God who furnishes the Spirit, Elder Michaux and his church the enthusiasm, and the Columbia Broad- casting System the service. Well, Glory!” ITH his familiar greeting, “Now, my precious ones,” Elder Michaux delves at length into the spiritual operation of his church. His congregation believes that man can be perfect if he will practice righteousness ; that its church is built upon the teaching of the New Testa- ment; that it is possible for man to live without sinning; and that to serve Christ is to serve and make one another happy. If you’ve listened to his broadcasts, you’ll understand the stress of happiness. But about those rumors! Elder writes: “We do not believe in a paid min- istry or a paid choir or a rented pew in a church. We do not believe in a taxed membership. Our church is supported by free-will offering only. We do not allow our members to practice any form of begging to raise money to support the church. We don’t have any selling suppers, bazaars or any form of entertain- ment to raise money to support our church work. We only ask for a The free will offering from the members and those who gather at our service to support our work. “Each minister in the work who has a parish to look after is given a home by the church and a free will offering once each month by the con- gregation to meet his expenses; and if he has more than one charge under his care, transportation is supplied, in the best way economically. If his preaching is poor, his congregation will be small. So if he wants a better free will offering, he will have to do better preaching. The whole thing in the nut shell is this: we do not believe in a preacher being hired by a con- gregation. So you see Elder Michaux is not hired, so he cannot be fired, no matter how hot the devil may get in the folks he preaches to. Well Glory! “Now regarding membership in our church. No one can become a member who does not believe that he can live without sin, for Jesus came to save people from sinning. No man or woman who drinks, smokes or gambles in any form is admitted to be a member of the Church of God. No man who will not support his wife and provide for his household can become a member. For the Bible says the man who fails to do this is worse than an infidel. So that’s that, Precious Ones!” The Band Box (Continued from page 61) and the golden-haired beauty from Illinois, Margery Briggs. @ No longer are those old familiar words “—broadcasting from Al Quodbach’s Granada Cafe, 68th Street and Cottage, Chicago” heard on the airlanes. This night spot, which first brought fame and fortune to Guy Lombardo and his Royal Canadians, recently burned to the ground causing a loss of $200,000. The blaze was believed to have been of incendiary origin—perhaps started by a match from that apparently in- exhaustible supply of covers with Guy’s face on them which Quodbach had struck off during Lombardo’s stay there and which he continued to pass out throughout all the years that followed—through the tenures of Paul Whiteman, Fred Waring, Tom Gerun, and finally of Henry Busse. Here during the boom days the Lombardos packed the cafe with guests the year around, though the spot is across the street from a ceme- tery and ten miles from the center of night life in Chicago. Here Carmen won his first plaudits with such num- bers as “Coquette,” “Japansy” and “Sweethearts on Parade,” the melody that came winging through his mind one evening on the way to work. Carmen called up a song writer who improvised some lyrics, read them back over the phone to Carmen and it was put on the air that same eve- ning. From this spot, too, murder just missed going on the air. In the hey day of prohibition as patrons filled their glasses from hip flasks under the tables, competitive beer barons shot it out. When the smoke cleared away Stubby McGovern and Gunner McFadden, gangsters, lay dead be- side the band stand. The mike had been turned off just before the fight. Guy and his boys were playing Ted Fiorito’s “King For a Day.” @® Since Guy Lombardo is way out in California and I am in New York, I wasn’t able to get all the ages I wanted, but maybe this resumé of Lombardo’s orchestra will satisfy his many followers. You see I promised Uncle Answer Man I’d give the per- sonnel of one orchestra each month. So-o0-0-0, here goes. Guy Lombardo, 32, conductor; Carmen Lombardo, saxophone and vocals; Lebert Lombardo, 29, trum- pet; Victor Lombardo, 23, reeds; Fred Kreitzer, piano; George
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Gowans, drums; Fred Higman, 27, saxophone ; Bern Davies, tuba: Law- rence Owen, 31, saxophone ; "James Dillon, 31, trombone; Francis Henry, 28, banjo ; Hugo D' Ippolito, piano ; and Frank Fleming, trumpet. @ Clyde Lucas, NBC maestro, is go- ing in for novel instruments. Re- cently he exhibited a marimba which is so large that it requires four men to play it. It’s built like a xylophone except that it is several times larger and has tropical wood resonators in- stead of metal. It took Lucas four months to build it. @® Proprietors of Chicago’s College Inn are encountering plenty of diffi- culty in finding a band that can do any more than merely follow Ben Bernie. The Old Maestro was in the spot practically three years. (Oldsters remember, however, that Bernie isn’t the College Inn record holder. Maurie Sherman broadcast from the spot for almost seven years.) Buddy Rogers was the first to try. He was O. K. when the World Fair guests filled the town. Despite terrific ballyhoo, Phil Harris lasted less than three months. Paul Ash, once a great local theatre favor- ite, refused to play second fiddle to Noble Sissle, the colored batoneer, and left in a huff. Sissle fizzled. Frankie Masters, another Publix favorite of a few years back, is do- ing the best since Bernie boasted of putting the BB in WBBM from the Inn. @® With WBBM, Chicago, and KFAB, Lincoln, Nebraska, synchro- nized after 10 p. m., Columbia found it necessary to improve its late dance programs. WBBM lured Harry Sos- nik and the Edgewater Beach or- chestra line from NBC. NBC’s feel- ing towards Sosnik had been cold ever since last September, when the Swift Revue, for which Sosnik pro- vides the orchestra music, went to CBS, reputedly because NBC could not clear stations quick enough to suit the sponsor. CBS’s attempt to attract some of WGN’s (independ- ent station) bands — Wayne King Jan Garber, Hal Kemp, Charlie Ag- new, Earl Burtnett and Richard aie —has jailed. Other Chicago CBS ‘orchestras are Ace Brigode, Henry Busse, Art Kahn. And there are a lot of others. | @ Was Columbia’s face red in Chi- “cago the night Ted Fiorito replaced | Fred Waring as master of the old “smoothie show. The Lombardos had just gone off the air. There was a momentary pause and then the local announcer’s voice: “And now Colum- bia presents for your entertainment the Chesterfield Show.” Hard upon these words came the voice of Ken- neth Niles: “And now from the G olden Gate the Old Gold Hour.” RADIO STARS CWhal a difference! what a truly amazing difference Maybelline Eye Beauty Aids do make t t t trresst y bs: you carefully powder and rouge, and then allow scraggly brows and pale, scanty lashes to mat what should be your most expressive feature, your eyes? You would be amazed at the added loveliness that could be so easily yours with May- belline eye beauty aids! Simply darken your lashes into long-appearing, luxuriant fringe with the famous Maybelline Eyelash Darkener, and see how the eyes instantly appear larger and more expressive. It is absolutely harmless, non-smarting, and tear-proof, and keeps the lashes soft and silky. Black for brunettes, Brown for blondes. Now a bit of Maybelline Eye Shadow blended softly on your eyelids, and notice how the eyes immediately take on brilli- ance and color, adding depth and beauty to the expressions There are five exquisite shades of this pure, creamy shadow: Blue, Brown, Blue-Gray, Violet, and Green. Form graceful, expressive eyebrows with the smooth-marking, easy-to-use Maybelline Eyebrow Pencil. A perfect pencil that you will adore. It comes in Black or Brown. To stimulate the natural growth of your lashes, apply the pure, nourishing Maybelline Eyelash Grower before retiring. The name Maybelline is your assurance of purity and effec- tiveness. These famous products in purse sizes are now within the reach of every girl and woman at all leading 10c Tha New Maybelline Dyobr rush especially yor stores. Try them today and see what an amazing difference thaping and fravning eve 4 Ie Maybelline Eye Beauty Aids can make in your appearance! at EYE BEAUTY PREPARATIONS 9
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RADiO STARS EASY BOARD OF REVIEW | ge USE . thats why everyone COUPLE of cheers! Tell that to the historians. Lucky Strike smokes We've two 5-star programs this month. into first place and Cadillac free-wheels into second. Maybe is turning to Penatik we're going high-brow with opera and symphonics and stuff. the ‘lipstick’ Deodorant Now hang your heads for the worst. Six programs are in the 2-star class. That's not so goot. | Curtis Mitchell RADIO STARS Magazine, Chairman Alton Cook New York World-Telegram, N.Y.C. S. A. Coleman Wichita Beacon, Wichita, Kan. Norman Siegel Cleveland Press, Cleveland, O. Andrew W. Smith News & Age-Herald, Birmingham, Ala. Lecta Rider Houston Chronicle, Houston, Texas Si Steinhauser Pittsburgh Press, Pittsburgh, Pa. Leo Miller Bridgeport Herald, Bridgeport, Conn. Charlotte Geer Newark Evening News, Newark, N. J. Richard G. Moffett Florida Times-Union, Jacksonville, Fla. Dan Thompson Louisville Times, Louisville, Ky. R. B. Westergaard Register & Tribune, Des Moines, la. Cc. L. Kern Indianapolis Star, Indianapolis, Ind. Larry Wolters Chicago Tribune, Chicago, Ill. James E. Chinn Evening and Sunday Star, Washington, D. C. H. Dean Fitzer Kansas City Star, Kansas City, Mo. Walter Ramsey Dell Publishing Co., Hollywood, Calif. Vivian M. Gardner Wisconsin News, Milwaukee, Wis. of. Say goods -bye to messy old-fashioned deodorants Like a magic wand Perstix keeps armpits ieee aan ie fresh and free from odor for the day. Ee Gaedas kkk crite PROGRAM WITH FRED WARING Good PEP ea eR Box kkk CAMEL PROG Perstix, the new ‘‘lipstick’’ deodorant, die Sad BAND (Cael RAM WITH~ CASA’ LOME wkkkk THE TOWN CRIER, ALEXANDER WOOLLCOTT (CBS). 1 season’s newest sensa completely out-modes old-fashioned deodor- ants. Perstik is neat and dainty to use. It is gteaseless. It does not cover up one odor with * kw & LUCKY SRR iaOLie THE MET- SO A rdsing experiment tastefully **x*x*x THE BYRD EXPEDITION. "BROADCASTS executed. (CBS). another—Perstik actually pDzoporizes be- PROGRAM (NBC). Regardless of static, it’s thrilling ake eel ee Sse eR LARCARSe wKKA, P. GYPSIES WITH HARRY HOR- cause it contains deodorizing substances never F FAMILIAR MU- C). before found in any under-arm preparation. alee Cours) ro Weert - ited ARMOUR PROGRAM WITH PHI And you can apply Perstix after shaving; We like the old things best. ‘Noe L BAKER *&** COLUMBIA SYMPHONY WITH HOW- The Geacee to a N. Y. studio didn’t hel you can slip into your dress instantly because ARD BARLOW (CBS). kkk THE GOLDBERGS, PEPSODENT PRO. Perstik cannot injure fabrics. Always a trea IBBON WITH BEN GRAM (NBC). The Modern Way to Prevent Odor **** BERNIE Haas. TE OR UMIT. (EBS) ee Fr t, , 4 : j fk tok Write Gwe? PROGRAM WITH BURNS *** PHILCO NEWS COMMENTATOR—BOAKE Try Perstrx. You'll love its smoothness, its & ALLEN. CARTER (CBS). daintiness, its handsome black-and-ivory case. Progressive insanity remains funny enough. **x* CHASE & SANBORN COFFEE HOUR kkk CITIES SERVICE WITH JESSICA DRAG- WITH RUBINOFF AND. CANTOR. : *** ENO CRIME CLUES (NB ae Perstik is so economical. d ees Wade aT ***x FIRST NIGHTER WITH CHAS. HUGHES sure you get the REAL Perstix. Don't ANN. HOUR WITH RUDY (NBC). 4k FLEISCHM buy a cheap imitation that might harm the VALLEE (NBC). Ee IAI ane a eee skin. Genuine Perstix is absolutely pure and | wk MAXWELL HOUSE SHOW BOAT (NBC). 4x CUTEX PROGRAM WITH PHIL HARRIS Proving that a costume musicale suc (NBC ). **x*x EDWIN C. HILL (CBS). *#k*e LADY ESTHER SERENADE WITH safe. Excellent on sanitary napkins. ke KRAFT-PHENIX PROGRAM WITH PAUL Get Persrix wherever you buy your cosmetics. WHITEMAN (NBC). All stores from coast to coast can supply you. Perstik, 469 Fifth Ave., New York. Genuine PERSTIK the name right on the cap Awarded the Good Housekeeping SEAL _ OF APPROVAL | THE PERFECT WAY TO UNDER-ARM FRESHNESS Trade Mark Reg Patents Pending The best music plus Deems Tayl xxx *« BUICK en WITH ANDRE KOS- TELANE ( *x**x*x LINIT HOUR WITH ERNO_ RAPEE, NINO MARTINI, JANE FROMAN, JULIUS PeNEN & TED HUSING (CBS): good, big, sweet-sounding sh keke WOODBURY WITH BING ‘CROSBY (CBS). Bing remains the nation’s favorite. ****x BAKERS BROADCAST WITH JOE PEN- NER & OZZIE NELSON’S ORCHESTRA (NBC). **** WARDEN LAWES IN 20,000 YEARS IN SING SING (NBC). One of the best. **x*x*x WALTZ TIME WITH ABE LYMAN AND FRANK MUNN (NBC). **«** ONE MAN’S FAMILY (NBC). *x*x*x*x CHEVROLET PROGRAM WITH JACK BENNY (NBC). Off the air, by the time you read this. kkk JACK FROST’S MELODY MOMENTS WITH ee PASTERNACK’S ORCHES- TRA (N *#*x*xk*x JOHN McCORMACK WITH WM. DALY’S ORCHESTRA (NBC). Good, but not as good as his concert. ***x*x ALBERT SPALDING, CONRAD _ THI- BAULT & DON VOORHEES’ ORCHESTRA (CBS) Wed. nights. Ditto for Spee too. *kxkx*k HALL OF AME, HINES HONEY & ALMOND (NBC) **** CHESTERFIELD WITH PHILADELPHIA SYMPHONY (CBS). A bright idea that had too short a period. *&**k* VOICE OF FIRESTONE WITH RICHARD CROOKS (NBC). kkk VOICE OF FIRESTONE WITH LAW- RENCE TIBBETT (NBC). WAYNE KING (NBC). **x* REAL SILK WITH TED WEEMS (NBC). *** MANHATTAN MERRY-GO-ROUND, PRO- GRAM OF DR. LYON’S TOOTH PASTE (NBC). wa fae FOAMERS WITH JAN GARBER ) *x*x*x OLD GOLD PROGRAM ee TED FIO- RITO AND DICK POWEL **xx VANITY FAIR, POND’S PROGRAM WITH VICTOR YOUNG AND MAUDE ADAMS (NBC). * * x HUDSON- ene PROGRAM WITH B. A. ROLFE (NBC *&*x* SINCLAIR GREATER MINSTRELS (NBC). *&*x* SINGING LADY (NBC). kak TExeCe PROGRAM WITH ED WYNN BC). kik MAJOR BOWES CAPITOL FAMILY NBC) **x*x THE SHIP OF JOY WITH CAPT. DOBB- SIE (NBC). 4% WALTER WINCHELL (NBC). **x*x NESTLE, WITH Pe SHUTTA & WALTER O’KEEFE (NB **x*x DEATH VALLEY DAYS CNBC). *&*x*x MYRT AND MARGE (CBS). wee EX-LAX WITH GERTRUDE WNEISEN AND ISHAM JONES (CBS). *%**x CALIFORNIA MELODIES WITH RAY- MOND PAIGE (CBS). **k* EASY ACES (CBS). **x*x ELDER MICHAUX AND HIS CONGRE- GATION FROM WASHINGTON (CBS). **x* GEORGIE JESSEL. *&** SOCONYLAND SKETCHES (NBC). *x*x*x SEALED POWER SIDE SHOW WITH CLIFF SOUBIER, MORIN SISTERS AND HAROLD STOKES (NBC).
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RADIO STARS *&*k* THE PS BROTHERS, TRADE AND MARK (NBC). *k*k THE IPANA TROUBADOURS WITH LENNY HAYTON’S ORCHESTRA (NBC). *&*k*x WELCH GRAPE JUICE PROGRAM WITH IRENE RICH (NBC). **k* WLS BARN DANCE (NBC). *&*kx HAPPY WONDER BAKERS WITH PHIL eet FRANK LUTHER AND JACK PARKER (CBS). wak COLUMBIA NEWS SERVICE (CBS). **x* THE AMERICAN REVUE WITH ETHEL WATERS AND DENNY ORCHESTRA (CBS). ***x BROADWAY MELODIES WITH HELEN MORGAN (CBS). **k* ROYAL GELATINE, JACK PEARL (NBC). *&*k*x THE CRUISE OF THE SCHOONER SETH PARKER (NBC). *&*k*x POWDER BOX REVUE, JACK DENNY, Jee ake LANG & JACK WHITING (CBS). Pleasant, but unexciting. kkk PONTIAC WITH COL. STOOPNAGLE AND BUDD (CBS). **x* JUNIS POWDER, ne tess tN (NBC). *«* CORN COB PIPE CLUB (NBC). **x FITCH PROGRAM WITH WENDELL (NBC). ak oa ee SYLVIA OF HOLLYWOOD C). ax SWIFT REVUE WITH OLSEN AND JOHNSON (NBC). Mrs. ERNO RAPEE wife of Noted Conductor, 7 Star Revue Radio Orchestra laughed when she heard about the 50¢ Lipstick for 10¢ and then... Mrs. RaAPEE tried the marvelous LINIT Beauty Bath, sent for a lipstick (see coupon below) and is now convinced of the gen- uine quality, delicate scent and attractive appearance of these Lucrezia Bori graces our top-notch exquisite lipsticks. —the Metropolitan O Va The makers of Lint, The Bathway to a Soft, Smooth Skin, are offering You these astonishing values in lipsticks solely to introduce their famous product, LINIT, and prove that using Contest Winners LINIT in your bath will give you a new sensation and make It’s all over. The series of three your skin feel velvety soft — immediately. | Mee Se those “dumb tet- Merely send a top from a LINIT package and 10¢ (wrapping ters Janie wrote to Vee. And three cee and postage costs) for EACH lipstick wanted, first-place winners have been given using the convenient coupon below. their award—free trips to New York ‘Gt where they went places and did things in a big way. A LINIT ¢s sold by grocers and department stores. [FOR THE Barn] f | The three winners were: Mr. J. R. Ross, 5 West Rock Avenue, New Haven, Conn.; Miss Mildred <A. Bradley, Box 62, Sheldonville, Mass.; | CORN PRODUCTS REFINING COMPANY, Dept. MM-5 and Miss Jacquetta Calvin, 1507 Coty ey eta o Please send me......... lipstick(s). Shade(s) as checked be- Street, Shreveport eae low. I enclose........... diand)tc.scsces LINIT package tops. } O Light O Medium O Dark is LY if DELIGHTFUL pERFUMED FoR THE BATH | Watch the next issue of RapIo IN EMER Te RRR seen tue eee on asad REM NRE ERE RE ve ethos nano uoaSecewe at cascenetsccesnenee THIS OFFER ; good in U.S.A. Gitys 2... AE By tng ee (S77 Re rec only and expires : Sept. 1, 1934 Stars for details of the last contest | aidress and pictures of the party Rapio Stars gave for the three winners. re er EET 1 li
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-RADIO STARS ETTINGSsS SECRET MEMORIES R U Fa By FRA NG ES HERE is a song in the heart of Ruth Etting—a song that she never sings but that you hear in the very quality of her voice. It is the song of her memories. For behind her success there are truths so human and intimate that they might almost better not be told lest the printed word rob them of their reality. I’m going to tell them to you because Ruth has said that I might and because I think they reveal her as she has never been revealed before; as a woman of flesh and blood, the panorama of whose life is the background for every touching song she sings and forms a pattern which is strong and rugged and beautiful. Come to that town of two thousand and two hundred inhabitants in Butler County, Nebraska. A country of pioneers, of homesteaders! The County gave George H. Etting a large tract of land because they wanted him to build a flour mill in David City. He built that mill and turned a village which had boasted only a ramshackle railroad station and a grain elevator into a thriving town Everything about Ruth is happy—even the young pup is "Happy." Makes it his duty to guard the lovely singer, and our camera- man had to give in and take them together. 12 EE eS BARR MATTHEW S where prosperous and industrious land- owners raised large and happy families. A little girl of six is brought to live at the rambling, peaceful home of George Etting. She cannot understand what the grownups mean when they tell her that her mother has died. Suffer- ing and death are only terrifying words to her, signifying nothing. “This is where you are to live, Ruth,” her father tells her. “From now on you must do as your grandmother tells you. She’s your—your mother, now.” George Etting’s wife. Ruth Etting’s grandmother. A sweet, gracious, hard- working woman who revelled in the back-breaking job of cooking and car- ing for the sons and daughters she had borne and bred. Alfred was one of her favorite children, He was the town’s | Lovely lady of fashion—that's what ~ you think anytime you see Ruth Etting —dgives style to everything she dons. Design just comes natural to this girl.
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RADIO STARS What guarded secrets lie behind this little country girl’s great suc- cess in the worlds of song and stage? most promising young banker. And {now that his poor wife had died, she would take his little daughter, Ruth, under her wing. It was a great joy to discover so late in life that you had another child to raise. There, in the simple, wholesome existence of the farming country of Nebraska, the roots of the woman, Ruth Etting, were planted. You have read of her love for that life, of her eagerness to return to it—but you have never had a true picture of what that life was—and what it meant to her. Grandfather Etting, in true German fashion, ruled the ranch. He was re- spected by his wife, children, grand- children—respected, feared—loved. His word was law. Huis philosophy was gospel. And no one in all that large family feared him as much nor adored him as much as little Ruth. (Above) Is there anything this lass can't do? (Left) That song in her heart and memories— she's giving to you. 13
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RADIO She understood him better than the others did. They had tastes in common. And everything he ever told her was engraved in flaming words on her brain. When she first learned to read, grandpa took her to the mill and told her to read the motto which hung over the door of his office. It read: “While You’re So Busy Watching Your Enemies, Your Friends Are Stealing You Blind.” George Etting was a warm, human person—but he was also relentless in his judgment of the world and its people. He taught Ruth caution, thrift, fidelity to self. When Ruth recently returned to David City for a visit she found that sign still over the door, a faded, musty monument to her grandfather’s memory. He never gave her toys to play with. Not the ordinary toys, I mean. No doils or dolls’ houses. Only a little yellow china pig with a slit in the top of it. “Keep it,” he said, “and play with it—and put every penny you ever get into it!” Ruth did. It became an obsession to fill that little yellow pig with pennies so that her grand- father could open it for her and bring the money to the bank. That obsession has carried into her later life—an eagerness to earn and save. There were opportunities to earn Put Ruth Etting in the picture and you have charm, simplici- ty, accomplishment. Sweet memories ever inspire her to greater heights of beauty. STARS even when she was a child. None of the children were commanded to work and do chores. They were hired! Every task had its reward. The Ettings had two cows who gave more milk than the family could use. There were other families in David City who didn’t have cows, but needed milk. So milk was sold to them at five cents a quart. Delivering that milk was Ruth’s favorite task, And her grandmother gave her one cent for every quart she delivered. Many a time Ruth’s legs were bruised and bleeding from climbing the cherry trees in the Etting orchard. You picked the cherries to sell. And you picked goose- berries, too. And from your share in the profits you filled up the little yellow pig with the slit in its back! Money. George Etting gave great sums to his friends, never protecting himself with notes. Gentlemen’s agree- ments, perhaps. After George Etting died many friends came to the executors of his will and paid to his estate large amounts which had been borrowed years before! That is the integrity which is part of the early life of Ruth Etting. If that family had been told then that Ruth was to go into show business, everyone would have been horrified. Everyone except grandfather Etting. There had never been an Etting in that profession. Alex, Ruth’s uncle, was preparing for a political career. Today he is mayor of David City. Her father, Alfred, was a banker. For over two years after she had started to dance and later sing in the Marigold Gardens chorus in Chicago, Ruth kept the secret of her new-found career from him! The truth would have infuriated him. But deep in the heart of grandfather Etting there dwelt a passion for things of the theatre. It cropped out in fascinating ways. For example, in that little town the population of which could barely fill a large theatre in New York, George Etting built an opera house. And arranged for touring companies to include David City in their itinerary! He turned a large piece of land which the County had given him, when he first came there from Iowa, into a baseball park! The circus and carnivals made annual stops. Thrift and caution her grandfather taught her, and he taught her, also, courage. “I’m not afraid of anything, really,” Ruth says in that straightforward way of hers. The two went into the woods together, hunting and fishing. George Etting was a champion marksman, the crack shot of the state of Ne- braska. Once he shot ninety-nine out of a hundred clay pigeons, an amazing feat. Ruth learned to shoot. “With a rifle,” she says. “I never tried a pistol.” She had no fear of mice, of snakes, of insects of any kind. She kept mice for pets, raised them. Once she found a garter snake in a barrel of apples and kept that as a pet, wearing # around her wrist like a bracelet. She would go proudly down the (Cont'd on Pp. 98)
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EY Lanny! Oh, La-a-ne-e-e Ro- oss! C’mon over and see the thunder- ing avalanch of letters which have buried the Answer Man up to his delicately chiselled nose. More of those letters ask about you than about any other star. And look at all the things the An- swer Man wants his readers to re- member just so he won't go com- pletely mad. First, inquirers, do try to confine yourselves to two questions. Second, you must realize it’s im- possible for us to supply you with tickets to broadcasts, get auditions for you, or direct you to good- natured song publishers any more than we can tell you how to get pho- tographs or autographs from celeb- rities. Third, that we're trying to give the information requested by the greatest number of askers—that’s why we don’t usually answer ques- tions concerning electrical transcrip- tions or independent station artists. Fourth, that often things you’ve asked have been answered recently or will soon be answered in this or | other departments of RADIO SBLARS: All right. Now it’s your turn. Q. Lookit, Uncle, will you clean up this Lanny Ross situation once and for all? A. O. K. nephews, nieces and peo- ple to whom I should be more re- | spectful. Lanny is not in love with | Mary Lou. Even if he had been, he’d have had to do some snappy af- fection switching after Muriel Wil- son ceased being Mary Lou and they tried out so many others. Right now Lois Bennett is Mary Lou. You re- member, she used to be on the air as the Quaker girl. No, at the moment I .write this, no one knows when Lanny is return- RADIO STARS from Hollywood. He has a ing > five year contract with Paramount, but that won't interfere with his broadcasting. Yes, yes, of course they really switch from New York to Hollywood when Lanny sings. § OQ. While you're at it, why don’t you give us the whole Show Boat cast? A. You asked for it. going to get it. Singing Mary Lou—Lois Bennett. (Subject to change without notice and can I help it if they do?) Speak- ing Mary Lou—Rosaline Greene. Speaking Lanny Ross—Formerly Al- lyn Joslyn in New York. (Lanny now does his speaking from the West Coast.) Speaking Conrad Thibault—Formerly Ned Weaver. (Conrad now speaks for himself.) Captain Henry—Charles Winninger. (It is so.) Captain Henry’s sister, Maria—Irene Hubbard; Her hus- band, Walter Jamison—W right Kramer; Uria Calwalder—M ark Smith; Jean Sothern—Jean Sothern ; Annette Hanshaw—Speaks shyly for herself; Molasses ’n’ January—Pick Malone and Pat Padgett. Now you're Q. What’s Baby Rose Marie’s “name? A. She goes by the name of Rose Marie Curley and she’s not so much of a baby any more. % Q. Are Lady Esther and Fran of “Today’s Children” the same person? A. Everyone who asked that re- ceives the Rapio STArs’ award for astuteness. They are both Bess Johnson. § ©. Is Muriel Wilson married? A. You win if you wagered that she isn't. ae ©. We'd rather like to know the names of the people in the “Lit- tle Italy”’ sketches. A. And since I’d rather like to dis- pose of all those questions, here you are: Dr. Russo, James Meighan (still Thomas’ nephew); Papa Ma- rino, Hiram Brown; Mama Marino, Ruth Yorke (also “Marie, the Little French Princess’); Beatrice, Rose Keane; Nick, Ned Wever and Tony, Alfred Corn (also of the Goldbergs ). § Q. Flocks of us want to know how we can hear Gene and Glen and Lum and Abner. A. If your set can tune to WTAM in Cleveland, you can hear G. and G. Monday to Saturday at 7:30 A.M. and Monday to Friday at 6:30 P.M. Lum and Abner, you'll get on the same station Monday to Thursday at 6:15 P.M. All times given are East- ern Standard. Sorry I can't tell you they have a network. a =O. Is Paul Douglas married? A. Naw. e QO. Well, how about Eddie Stone then ? A. He doesn’t think so. QO. We want in plain words some information about Bing (Continued on page 69) 15 Ftv Pen ye
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RADIO STARS Lord and his crew off to unknown parts. These boys, long considered lost, are now at Captain Lord and Captain Flink to the right. home—thanks to Captain Lord. “SEF A deck scene of the au "Seth ana (Below) The cook is in his kitchen with tons of Vy ca PARKER Come aboard Phil Lord’s ship and watch one of radio's most thrilling broadcasts. It’s a story of lost men—of mothers reunited with sons
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only three of us in the after cabin studio. dozen young salts are lounging around it. RADIO STARS The Schooner "Seth Parker" anchored in the Potomac at Washington. (All photos by Wide World.) BY OGDEN -MAYER HIS story is being written on board the Schooner “Seth Parker’? anchored at Lighthouse Service Wharf at Washington, D. C. It is five minutes until ten on Tuesday evening. In five minutes, fifty-three radio stations in fifty-three cities scattered from New York to California and from Mississippi to Milwaukee will carry to the loud speakers of the nation the voice of Phil Lord telling one of the most human of all stories. Visitors are seldom allowed here. Tonight there are And a beau- tiful room it is. Thirty-five feet long and twenty feet wide, finished like an old log cabin with its hand-hewed beams and wide plank floors. There’s an old coal stove in the rear. Right now a half- Kids _al- most too young to be sailors, you’d think. But Phillips Lord is a young man himself and he has hired a youth- ful crew, for the cruise he is taking on this old four- master is one of pleasure. No scientific expedition and the like for him. His only goal is to satisfy his own love for adventure and help you enjoy this adventure through the medium of radio. being set. Sitting here we see the scene for his weekly broadcast In three minutes we will hear a story that will make our hearts beat a little faster—tears come to our eyes. Tonight, four mothers will hear the voices of sons whom they had thought dead. As yet, those moth- ers don’t know it. Only this afternoon they received a telegram reading : “Be sure and tune your radio in tonight on the red network of the National Broadcasting Com- pany and you will hear a personal message which will mean more to you than anything you ever heard in your life.” The messages were signed simply “Seth Parker.” - S I write this, those four mothers are sitting beside loudspeakers in De Soto, Illinois; Jackson, Louis- iana; Hampton Falls, Idaho, and Phoenix, Arizona. They are wondering about the meaning oi the mysterious telegram. Here in the cabin of this picturesque ship, which has sailed in so many seas, we wait for the signal that we are on the air. On the historic Potomac with the light of the nation’s capitol in the distance, we feel the sig- nificance of the moment. This quiet! It’s like a spell, like an enchantment! Have you noticed it? We seem to be living romance and high adventure. We are sitting on a red leather divan. The boys whose voices will soon reach the ears of their mothers sit on a leather lounge, their backs against the hull of the ship. Those old planks behind them could whisper many strange stories of far-off places. Directly across the room is a gun cabinet jammed with elephant guns and big game rifles. Now, let’s meet the Skipper. Phillips H. Lord is standing before a microphone. This is the man, you know, who is known and loved everywhere as “Seth Parker.” He gives one last instruction. “If the lights should go out,” he says, “flash lights have been set up around the room and will be turned on immediately.” Once during a broadcast from Boston the lights did go out and they had to finish their program in the dark. It’s just ten o’clock. Into a million loudspeakers there seeps the sound of salt-laden wind. A million homes fill with the sound. But look! It’s just a phonograph record of wind noises spinning on yonder turntable. Up on deck there’s a real wind. Down here, it isn’t loud enough to be heard by the microphone. Hence the record. (Continued on page 93) 17
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RADIO STARS (Below) That cap is not a pose with Jimmie Melton. He's a first rate sailor and is really at the tiller of his yacht even if you can't see it in this picture. When this popular tenor gets time off the air he's on the water—cruising around Long Island Sound. —V—— REVEALING SOME FAMOUS FRIENDS ieee 2 é By MARY JAC OB8mm (Lower right) Dimple in chin— devil within. Now who said that one? But this ace vocal- ist, Frank Parker, has a serious side, too. Goes in for heavy reading and plays a topnotch game of polo in his spare time. O hear the critics and gossip mongers talk, you’d think there was no such thing as friend- ship along Radio Row. Bitter mean jealousy ; fear; anger; hatred stalk in its place. Knife your best friend before he steals your spot in the radio sun, is their slogan. Despair, disillusionment and de- feat are the lot of all who strut their weary hour upon its stage. It is the street of heart-break, of treachery. That’s what the radio know-it-alls insist. Look at Cantor and Jessel, life-long friends till they struck radio, who started their kidding in fun and then, they say, got serious; Winchell and Bernie, Leo Reisman and temperamental Lee Wiley, Rudy Vallee and Rubin- off, Vallee and Osborne and Vallee and Langford. All good friends till radio tore them apart. It is radio that makes a man ready to shoot his own grandmother, if you are to believe the ever-wagging tongues along radio row. Yet, on my brief stay there I have found as many honest-to-goodness friendships as anywhere else. To every feud, I’d say there were at least five sincere, whole- some, self-sacrificing friendships. Stars who go out of their way to do a fellow-performer a favor; to extend a helping hand to one who seems down-and-out. Some of these friendships have come about in unusual ways; some 18 FRANK PARKER
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RADIO STARS ‘CAST YOUR BREAD UPON THE WATERS—AND IT COMES BACK ALL WET,’ SEE THESE -RERSONS VERY BRAVELY TOOK THAT CHANCE JOE PENNER Without his duck—no hat, no cigar! Wassa matter, gentlemen? But it's Joe Penner, all right. Just showing you what a good-looking feller he is when he wants to be. that began in misunderstanding and quarrels have ripened into warm friendships. Others have been cemented by some experience shared together. If you only keep your eyes open, you can’t help meet- ing honest-to-goodness pals along the ether lanes. Perhaps you’ve never heard of the friendship between Milton Cross, the NBC announcer, and the Rev. S. Parkes: Cadman, father of church services in radio, and conductor of the Weekly Sunday Radio Pulpit? I came upon it quite accidentally. For five years, Cross was the an- nouncer of Cadman’s programs. The two men admired and respected each other. Both were busy; Cross with his “Children’s Hour” broadcasts and his special classical ‘Music programs. All his time outside the studio was ‘spent with his wife, Lillian, and their only child, little Lillian, aged eight. __ Dr. Cadman had the huge congregation of the Central Congregational Church of Brooklyn, he had his radio work, lecture work; he is actively interested in half a dozen philanthropic enterprises. More than enough to ‘take up the waking hours of a seventy-year-old minister. Dr. Cadman and Milton Cross’s contact ended with the 'program. _ Last winter, little Lillian Cross became ill. Not a word of Milton Cross’s private trouble was breathed Jn the studio; Cadman little suspected what a difficult | : RAY HEATHERTON He looks just like the handsome high school senior you were crazy about. And Ray Heatherton says he got his baritone start just that way—crooning romance in high school days. time it was for his announcer. Cross didn’t like to bother anyone with his trouble. Cadman never dreamed that after each program Milton Cross rushed to the hospital to see Lillian; that the child had contracted blood-poison- ing and was steadily weakening. Milton Cross hid his anguish; not one of his fellow-announcers realized he had undergone seven blood transfusions in attempts to Save his little daughter’s life. After these transfusions, when almost any man would have begged to be excused from his work, Milton Cross carried on. It wasn’t until little Lillian died that Cadman learned of his great sorrow. Dr. Cadman has children of his own; he knew a father’s feeling. He dropped all his work, and immediately rushed out to Long Island, where the Crosses live, to comfort them. He begged to be permitted to do something to assuage their grief. There was nothing he could do; the little girl was dead. But Dr. Cadman felt there was something he could do. He was with them constantly; it was he who off- ciated at the child’s funeral; it was he who came to the house of mourning time and again, to console them. And every morning, for two months, the mailman delivered a letter to the Crosses. It was a letter filied with sympathy, with hope that breathed peace and resignation inté their tired aching hearts. It came (Continued on page 94) 19
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RADIO STARS FLETCHER Wa / THE TRUTH ABOUT FAY and RUS HAS ANY WOMAN THE RIGHT TO CRUSH A MAN'S HONEST LOVE AND BRING NOTORIETY AND DISGRACE INTO HIS HOME? ASK RUDY VALLEE ET’S get at the truth of the Fay Webb-Rudy Vallee affair. It’s my opinion Rudy Vallee has been victimized. That he has been victimized by the girl to whom he gave his famous name, his enduring love, his complete trust, and to whom, even now that he is separated from her, he guar- antees one hundred dollars a week for the rest of her life or until she remarries. And that he has been victimized by an existing false impression occasioned because the 20 néwspapers in reporting the Webb-Vallee case have not always listed all of the developments in a clear, chrono- logical order. Had Rudy, through any sense of malice, through any desire for revenge, wished to make public the records of Fay Webb’s telephone conversations with Garfield Leon he could have done so last April when he and Fay Webb separated. It seems logical to suppose that these records presented to any court would have entitled Rudy to being
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Above left) Mr. and Mrs. Rudy Vallee, right after heir marriage, when all vas well—-or so Rudy -hought. (Above, right) Xudy and Alice Faye, ittractive blonde singer “nce with his orchestra.
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RADIO absolved from paying any alimony whatsoever. He had the records at this time. They were, in fact, the definite reason for the break-up. However, unwilling to face the very publicity, these records have since brought him and still in loye with his wife in spite of all she had done, Rudy pro- ceeded at this time as if he possessed no such evidence and willingly entered into that sep- aration agreement by which he guaranteed his wife one hundred dollars a week for the rest of her life or until she remarries. It was Fay Webb herself, dissatisfied with fifty-two hundred dol- lars a year (a sum greater than that on which three-fourths of the hard-working men in the United States support their families ), and asking instead ninety thousand dollars a year, who caused the transcripts of her tele- phone conversations with Gary Leon to be made public. For in asking this tremendous sum she forced Rudy, in self-defense, to pre- sent the records and other evidence he held to the court. Where- upon, automatically, they became public property and available to the press. In other words, Rudy Vallee would have been gallant and proud enough to have saved his wife the humiliation of having those tele- phone conversations of hers made public had she allowed him. S O far only a portion of those conversa- tions have been repro- duced. Only the least shameful, the least damning parts. Which is altogether as it should be. Newspapers go into decent American homes. Newspapers are read by boys and girls growing up, by boys and girls who are form- ing, day by day, their own ideals of adult behavior and of adult morality. “But how in the world,” everyone asks, “did Fay Webb dare ask for those injunctions against Rudy when she knew the evidence he held against her?” It seems mad, I grant you that. However, the only measuring rod anyone has for the future is the past. And 22 STARS during the years Fay Webb and Rudy were together she appears often to have used the most unbelievably high- handed methods without ever coming a cropper. Further- more, until an incredibly short time ago, Rudy continued to love her very dearly. She might have known this— and counted upon it. Besides, to quote Rudy himself, “Mrs. Vallee has always been convinced that I place my career above everything else in the world. I feel confident she did not believe that | would risk the publica- tion of those records under any cir- cumstances. “Understand me. I get a great kick out of being a celebrity. In spite of all the headaches that go with it. But if this publicity in the end means the finish of my career, I’ll continue to be entirely satisfied that I have acted in the way I have, that I did not compromise for the sake of keeping what had hap- pened quiet. “T have pride as an individual as well as a celebrity. And I have a sense of justice.” I can understand so very well how Rudy feels. In the history of their friendship and marriage I can find nothing which, in my mind, entitles her even to the consideration of fifty-two hundred dollars a year of which she grows so disdainful. Had she been re- sponsible for her husband’s success in some degree then, undoubtedly, she would be entitled to some share of the reward. Had she given those years, when she might have been making a name for herself, to loving Rudy and caring for him, then again there might be some further recompense due her. Had she borne children it would also be another story. Bot Rudy was famous long before Fay Webb married him. And dur- ing the year and seven months they were married they actually were to- gether less than a year. For during this time she made six trips to Cali- This is fornia, remaining there for days or Rudy's lat- months. Upon one occasion she was est picture, back in New York with Rudy only two taken upon days when she suddenly decided her his return lungs were troubling her and that she from Holly- must return west immediately. wood where Then Rudy had to go on tour with he com- his band. Living in hotels and on pleteda new trains, jumping from one town to an-_ movie. It other, isn’t very pleasant. But it seems was after reasonable to suppose that a wife in this trip love with her husband would neverthe- that the less tour with him. Especially when he fireworks asked it. : began to For seven months Rudy was with the fly. “George White Scandals.”” During that engagement Fay Webb saw him at the theatre four times. On three occasions — she came backstage to visit him with her party after seeing the show. Only once did she go to the theatre solely to be with him. Three times she joined him when he was playing at the Pennsylvania Grill. And all three times it was to hurry — him off to a Mayfair party. (Continued on page 86)
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RADIO STARS — a | Bey BLAND URELY you have heard of Leopold Stokowsky With a name like a sneeze and a personality like nitro- glycerine, he is dynamite on anybody’s radio show. Just now, you know, he is Mr. Chesterfield Cigar- Muar O- LL AN D A man of rages, moods and un- expected tenderness. He does the bizarre, some say, to attract Stokowsky has featured on his program magnificent orchestral arrangements of the organ-music of Bach. For years, critics have troubled Stokowsky as to who this remarkable ar- and for years | 3 : ranger was : radio show. eae a attention. Ils he pretending? Stokowsky refused to dis- ood one, you must admit close his identity. Recently, if you like your orchestra . : it leaked out that Stokow- symphonetic. Or 1S he a genius? sky himself wae the a But the man whose voice ranger and, when this you hear crackling through your loudspeaker, the voice with the accent and the slight hint of arrogance, what of him? What manner of mortal is he? There have been stories and rumors, you know. Some of them are... . _Well, they say he is a devil when in anger. him throw a man bodily out of the studio. They say he is a heartless driver of his musicians. That he doesn’t even speak to them when he meets them on the street. When he goes on tour with them, he lives apart and will have nothing to do with them. Yet, I hap- pen to know this for a fact. One of his musicians was laid up for six months. Six months in a richly-appointed hospital bed. This man whose savings were quickly spent continued to stay in that hospital with a private nurse and expert physicians attending him until he was well. The man who paid for all that was Leopold Stokowsky. I might, too, tell you that Stokowsky is a musician who avidly courts publicity; there is no other reason why he should continually break through the newspaper columns with a new idea, opinion or belief. And, in saying this, I am instantly- contradicted by the fact that for years I’ve seen item leaked out, Stokowsky confessed that he refused to acknowledge his work because “it is Bach that is important, and only Bach. Why should I deflect the enthusiasm of music-audiences away from the beautiful music of Bach and towards me?” ES these strange contradictions and paradoxes—a few of the many which constitute the man—can you catch a glimpse of the true personality of Leopold Stokowsky: Let me give you a few words about his life. He was born, not (as so many believe) in Poland, but in London, England; the year was 1882. In his youth he came to America, and after completing his musical studies, was offered a post as an organist at St. Bartholomew's Church in New York. Here, Stokowsky distinguished himself as an excellent organist because of his remarkable musician- ship and instinctive good taste. His reputation as organ- ist grew until it attracted the Cincinnati Symphony Or- chestra which was searching for a conductor. Stokowsky was offered the position; that was in 1909. It was to be expected that his first years as conductor should have passed without adding con- (Continued on page 90) 23
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RADIO STARS DO. yen “The radio should keep entirely clear of liquor,” says Dr.S.Parkes Cadman, noted radio clergyman By NANETTE KU TP NSBER Wide World HE radio should keep entirely clear of liquor ! It should imitate London’s “Dp negyy ° : Z Punch” which refuses all hard liquor = advertisements. “T am certain that nobody but fools and interested parties want more liquor trade! The public is sacrificed on the altar of big business. That’s the chief trouble with America today; it can be summed up in one phrase—too many selfish business interests ! “When I see the so-called inheritors of the new in- dependence, I am thoroughly disgusted! You’ve got to draw the line somewhere, and as long as we have to deal with human nature we can’t be too careful! “We are not through with experiment. Going over to the wets has settled nothing unless the American nation can show more self control! Any habit or cause carried aA 24 WANT Li Q:yrGrK DR. S. PARKES CADMAN to extremes is both harmful and bad. If the wets go too far, such as approving this liquor advertising question, you'll see them go out!” Dr. S. Parkes Cadman slammed his left hand on the broad oak table. His jovial countenance took on a cer- tain firm grimness. For a moment he was silent. Then he excused himself in order to talk to those who were waiting. I sat back in a hard wooden chair, and I watched, as he inclined his white head, nodding sympathetically while the first man related his troubles. He was a thin man, this first one, and he coughed. It must be an old story to Dr. Cadman. Every day he sits there in that library with its dull globes and its green carpet and its bleak clerical atmosphere, and every day they come to him, people (Continued on page 92) + S ' : ~ “ pr
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RADIO ADVERTISING GEN. SMEDLEY D. BUTLER MERICA should stop choking on gnats and swallow a few elephants! There’s been altogether too much fuss about the pro- A hibition question. I’m not even interested, ‘xcept for the fact that I despise hypocracy in any form! f the law allows us to sell liquor, we should be able to ay it! “There’s no reason why air advertising of hard liquor hould be banned. If it will help trade and raise more €venue, as it undoubtedly will—then I say—go the whole 1og! Increased sales mean additional jobs for the un- mployed veterans, and that’s what interests me!” Saying this, Major General Smedley Butler jammed on he brakes and stopped his car in the center‘of one of hose narrow Philadelphia streets. He shook his arms as ie lifted them from the wheel. The muscles of his STARS ON THE AIR? “There’s no reason why air advertising of liquors should be banished,” says Gen. Smedley Butler By NANETTE K UTNER Wide World weather-beaten face worked convulsively, and a piercing blue light shot through his close-set eyes, while his hoarse voice discharged the explosive words of a dreamer who actively believes in a cause, and of a fighter who cham- pions it. “T love soldiers. I know them. They’re always lived among them. When I had typhoid in China a fireman was my nurse. He was the man ever had “While soldiers in a hut in the P! honest. I’ve tenaderest nurse SR oe ugnter was born for twenty-four utside, my da ines She cried hours until a roughneck sergeant tip-toed into the room and held her in his arms “I’m a soldier. I’ve been wounded twice. I wear a that’s seven more : page Q? 25 steel corset. I have nineteen medals, than Pershing’s_ got. (Continued on
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ted f ies. e e« e achieved international fame when talking pic- tures came into vogue. Then when the Kraft Phenix Corporation wanted to put on a radio program with an all-star cast, Al went on the air with Paul Whiteman and Deems Taylor over NBC. Before either of these two fields were opened, Al was famous on the stage. Now he has practically deserted the stage. He says “never again,’ when talking pictures are mentioned. But radio -Al loves it, and in it has found a new outlet for his distinctive style of singing and talking. It is interesting to watch him rehearse. He'll pick up Paul Whiteman’s baton and show the musicians just what he wants in accompaniment. Right in the middle of a number he’ll yell “Stop!” and deliver a lecture on why the second saxaphone should run up the scale instead of down it, or why the first trumpet should trill a note rather than play it straight. But most of it is all in fun. You have probably noticed his kidding ways with Deems Taylor and Whiteman on the broadcast. Al is good because his heart is in his work. GR, ee ay A al
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2 Elizabeth OVE « e« e isa Confederate spy. But misjudge her. She’s a spy only when she plays the role of Betty Graham in the “Roses and Drums” skit on the Columbia Broadcasting System Sunday evenings. Eliza- beth is really a Southerner, and that was the chief reason She got the dramatic role. When she came to New York from her home in Lakeland, Flcrida, she thought her Southern accent would hold her back. But while she was Studying to overcome it, Brock Pemberton hired her for a role in “Strictly Dishonorable,” because of it don't lwo years ago when “Roses and a Southern accent plus acting so well that she cot the job “By e, a Broadway \Ithough he scene takes onlv abou minut es itics s she steal the show Elizabeth was born in ke Oct. 9, 1909, where her father is a physiciai Sh tend I school in Florida and collegé Virginia where she | ot dramatic training She's sm ide, and sing!
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finally into has moved @ Le pabody ee 1 been a vaudeville headliner for years, and has played his banjo in every theatre that Radio City. Eddie has amounts to two whoops from coast to coast. Not satis- fied with that, he packed his shirts and hankies and shipped for Europe to show the people over there just how a banjo should be played. Rudy Vallee, who is always snooping around for new radio talent, pushed Eddie before a microphone on the I‘leischmann hour when he returned to this country. And 28 aa Ray Lee Jackson NBC must have liked it, for Eddie was given his own show over a Pacific Coast network. It was called “Hap- piness Show,” and ran for nine months. Eddie wrote his own continuity, assembled the cast, acted as master of ceremonies and sang and played his many musical sound makers. This program was so successful that there was nothing for NBC to do but buy him a ticket to New York City. Eddie came to town loaded down with baggage. In a dozen cases were a dozen musical instruments including such things as a 16-string harp-guitar which he devised. — | oh <_<
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Ray Lee Jacksor ‘well Ji Cweli 1CWAAS « « « broadcasts news from all s of life from the quiet, luxurious comfort of a drawing room studio that would do credit to a iS alenatie’s man- sion. Each evening at 6:45 o'clock EST he upholstered chair beiore a big oak desk speakers’ studio in Radio City. It is a beautiful room, with walis of dark wood panel- ing, a marble fireplace at one end and richly appointed furniture. On the floor is an oriental rug which seems to sink inches with every footstep. Rich colored lamps Sits ill in a specia throw a his desk the desk soit INC The usual 1€ Ss uA Yes aul
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RADIO [ave you ever come up against a problem, looked it straight in the eye, and seen two ways to settle it? One way—the way all your friends and relatives urged—the way of common sense. And the other way, the way all your merry instincts urged you. If you believe that the common sense thing to do is always the right thing to do, don’t read this story. For here is a yarn’ of the haywire, the ga-ga, and the hair- brained manner of doing things. A yarn of Colonel Stoop- nagle and Budd, those Camel comedians whose Happy Hooliganisms have brought them from the obscurity of small-time announcers to the top of the humorist heap. Many a man has asked me what they are like. Really like, I mean, beneath the veneer of urbanity they have acquired. Here is the answer in a few words: they are completely unlike any other pair of mortals you ever met on this here God’s little footstool. For instance: if ever you see two gentlemen dressed in the man-about-town manner passing a stranger and if you see one of the two suddenly leave his friend and fall in behind a total stranger and walk closely behind him in the prison lock-step method (all of which, by the way, the stranger doesn’t know) then you are. seeing Colonel Stoopnagle—or Budd—changing his luck or some- thing. F ever you have occasion to call him on the telephone and you hear a bass voice intoning, “This is Gimbel’s basement,” that’s Colonel Stoopnagle—or Budd—depend- ing on who got to the phone first. Never in their lives have they, like any normal human, i| i Sa! >~-ase STARS said, “Hello.” No sir, they've got to say, “Gimbel’s base- ment,” or “The Quince School for Girls,” or “Salvation Army Home.” It’s a quirk in their brain, I guess. Once, they pulled the ““Gimbel’s basement” gag to their regret. It was in Philadelphia, the home of the oldest of the Gimbel department stores. They answered their phone with the usual line and a voice asked their pardon and hung up. Presently, their phone rang again. The Colonel said, “Gimbel’s basement.” Once more, but not so softly this time, the voice apologized and hung up. The phone rang the third time. “Gimbel’s basement.” “Excuse me,” said the voice, “I happen to know I am not talking to Gimbel’s basement. I am Bernard Gimbel and I own Gimbel’s basement. Will you tell me what's the big idea?” The next fifteen minutes, during which Colonel Stoop- nagle tried to tell the potent and indignant Mr. Gimbel that it was all in good clean fun, remain a scorching spot in the Stoopnagle memory. They have another game that entitles them to the top roost in anybody’s boobery. It is called “Stepping on the Foot.” They take their post in front of a busy and bright movie palace. Crowds are streaming by, filing into the showhouse, not even seeing these pert He twins under the marquee. Suddenly, Budd lashes out at the Colonel’s foot, slapping his own down on top of it. The Colonel bellows like a wounded father cow and hops along the sidewalk, nursing the lame foot in both hands. Budd comes alongside, heckling him. The Colonel swings and knocks off Budd’s hat. (Continued on page 71) ee a ee Se ee he,
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RADIO STARS Sez who? Sez Colonel Stoopnagle and Budd. And they tell you why! (Below) Not satis- fied with deco- rating the top of the page, the chubby Colonel and the slimmer Budd pose them- selves across the bottom especial- ly for you read- ers of RADIO STARS
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RADIO - NE fine morning about a dozen years ago Everett Mitchell looked up fram his desk in a loop bank to see a lovely girl crossing the lobby. “Look, look,” he gasped, jab- / bing the chap next to him. “See that girl?” “What about her?” “That’s the girl I’m going to marry, said Everett, convinced of the fact himself and trying to sound convincing. “Who is she?” “T don’t know,” before.” “You're crazy,” his sidekick volunteered. But Everett meant what he said. He married the girl and they lived happily ever after. This, ladeez and gentlemen, is the same Mitchell you've heard these many months on the “Farm and Home’’ pro- gram and other NBC shows emanating from Chicago. Sut that’s not the end of this tale. Married though he is, girls, Everett Mitchell’s story will appeal to you as well as to the rest of the family. The romantic in- cident is recorded here because it shows so neatly the kind of a chap this good looking NBC announcer-singer- commentator is. He is one of those persons who seems to know intuitively what he wants. He’s the guy, you know, who gets in hot water periodically because he insists upon talking like a human being. Because he puts a smile in his voice. A year or so ago the networks decided that their announcers should speak from script and never ad lib. Their speeches were written out and handed to them. Everett Mitchell never liked that way of doing things. He liked to talk to his radio public as if they were neigh- bors—insisted on it in fact. More than once his name has been discussed by radio big-wigs and his future held in the balance. More than once his personal popularity has outweighed the hazards of his breezy style. It is significant, I think, that his adherence to his own brand of patter has brought him probably the most loyal per- sonal following of any announcer in radio. Everett admitted. “I never saw her HATEVER environment may do to most of us, it didn’t mould Everett Mitchell's life too much. Born in prosaic Austin, a Chicago suburb, Everett might have become a —s _ fl TWwee STARS lawyer, a banker, or insurance broker. Fate so played her cards, incidentally, that had you known him at various times during his early twenties you might have thrust him into any one of these categories. But the heritage of Mayflower ancestors, the blood of pioneers and Penobscots refused to let Everett settle into the conventional groove that is the lot of the average Austinite. He had too much of Izaac Walton plus a dash of John Keats in him to be satisfied with successful suburbanizing. The lure of nature, the love "See that girl?" sez eret Mitchell. Sez his "What about hee “That's the girl I'm going to marry," pops back Everett— and he did. Ais SMILE REACHES FROM COAST TO COAS! Cc. ANDERSON CHANII EVERETT MITCHELL B y
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RADIO STARS of beauty—in living things, color, form and music— force him periodically to shake off the shackles of metro- politan life and return to the forest, field and stream of his forefathers. Now don’t get the idea that Everett is what the society columns refer to as a sportsman. He is a busy man and doesn’t have much leisure, but when he can break away from the mircrophone for twenty-four hours he is likely to be touring, hunting or fishing. He is daft over amateur movie making. Winter nights he reels off reels and reels of his reeling adventures. And he dials far into frosty nights with an all-wave receiver that takes him swiftly from Rio to Tahiti. As far back as he can remember Everett wanted to be a singer. He traces that desire back to his great-great- grandmother who was a Penobscot Indian. (Everett is 1/16 redskin and very proud of the fact.) In studying the annals of the tribe in Maine he has found that his progenitors were intensely musical, and that they were especially fond of the hymn type of music. (If one may rely on the history books, his musical leanings could certainly never be traceable to his Puritan ancestry, if he’s giving ancestors credit.) When he was running packages for Schultz’s grocery in Austin, Ole, the driver, gave him his first encourage- ment in singing. The teachers wouldn’t let him sing in school, though—his booming baritone drowned out the piping of the boy sopranos. But he finally got into the neighborhood choir. Then the great Billy Sunday heard the boy baritone and took him on his soul saving expe- ditions for several seasons. ERrenDs began taking an interest and hauled him around to have Tito Ruffo make an appraisal of his voice. Ruffo sized up the slim, gawky looking chap and began playing something in an upper register. “[’m sorry,” said Ev, “but I can’t sing that.” Smiling indulgently the great bar- itone shifted his hand—and gave a sud- den start when he heard the bulky voice. “Better quit singing until you’re 21,” Ruffo cautioned. “Build up your body first. (Continued on page 89) Lb Just imagine! They tried to keep Everett Mitchell from talk- ing and acting like a human being. But he said “NO!” Illustrated by JACK WELCH 33
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34 RADIO STARS RADIO STAR a AWARD FOR DISTINGUISHED SERVICE THINK you should know of the example set by Edsel Ford when he opened the new series of Fred Waring programs in behalf of the Ford Dealers of America. He had come all the way from Detroit to make an introductory address. He was allotted seven minutes. Edsel Ford took the seven minute speech he was expected to deliver and began to whittle. When the Ford show went riding across the kilocycles, he used justninetyseconds for his message. And he promised, ''This entertainment will not be marred by the intrusion of advertising matter." Because this policy provides a well-nigh faultless frame for the skilful performance of Fred Waring and his Pennsylvanians, and because Fred Waring has given us a type of musical beauty that is his own unique and distinctive creation, we extend the May RADIO STARS' Award for Distinguished Service to Fred Waring and the Ford Dealers of America.
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Fred Waring and his Pennsylvanians make such good music that they have two RADIO STARS medals in their collection of honors. Their pro- gram for Ford dealers, voted the best musical program on the air in a recent poll of radio editors from coast-to-coast, is broadcast each Sunday at 8:30 p.m. and Thursday at 9:30 p.m. EST, over the Columbia Broadcasting System. Standing next to Fred (the guy with the baton} are Rosemary Lane, Babs Ryan and Priscilla Lane. Croaking Poley McClintock is at the drums.
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MerriND THE SCENES OF (Above) When the Bremen flyers made the first east to west flight over the Atlantic, from Germany to American soil, WOR was the first to put them on the air. (Right) WOR's first studio. Quaint old mike, don't you think? Note the drapes and rugs to prevent echoes. (Inset) Alfred J. McCosker, manager of WOR. T IS thirty-five minutes past eleven the night of March Ist, 1932. WOR’s transmitters are wailing out a story of stark tragedy. Thousands of eastern listeners are stunned. The Lindbergh baby has been kidnaped and the great Newark, New Jersey, station is scooping press and radio competitors with the news. Once more WOR is dramatically proving to listeners the enterprise and daring which has made it one of the four major stations of the thickly settled New York area. It is showing that it is as resourceful and quick to act as WABC, WJZ and WEAF, backed though they are by powerful network organizations. WOR has displayed such ingenuity and swiftness to THE DRAMATIC STORY: ae WOR By CECIL B35 memes action time after time during the twelve fascinating years of her life. None the less, too many of us, accustomed to such service, regard it simply as broadcast routine. We don’t know the courage and intelligence necessary to its accomplishment. Men of action have made WOR’s history full of ad- venture. That is why you'll best be able to grasp the vital importance of this independent station to its mil- lions of listeners by living with them some of their stir- ring hours. Few people attached much importance to the little studio Louis Bamberger opened in his department store in Newark, New Jersey, on September 22, 1922. Those who did, graciously acknowledged the fascination of the “SSWOR was the first to announce the Lindbergh kidnapping, to get Gandhi
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AMERICA’S GREAT STATIONS With this story about Station WOR in Newark, New Jersey, RADIO STARS magazine begins a series of stories about some of America's great stations. Such stations as WOR, WLW, WLS, and many others have developed their own particular stars with loyal and ro- bust followings. Have you some favorites who are heard in your section but never on a network? For the first time in any magazine, you will be able to read about them in future issues of RADIO STARS. Iw toy, but were disparaging as to its value and use. You could hardly blame them. Not a few astute peo- 1, many of them showmen, are still staggering under | t> shock of broadcasting’s amazing growth. It was the $end station licensed in the New York metropolitan a. The studios were noisy in those days. Microphones tmned silver voiced singers into tin tenors and the few §ttered receiving sets which could get them were com- feated masses of inefficiency. They were operating on aower of but 250 watts. [ ESPITE such drawbacks, Louis Bamberger had hope. _ He knew the wiseacres were not so wise and was tain that broadcasting had a great future. But with Al Smith {upper left) stood before a WOR microphone in 1932 to tell the world New York favored Roosevelt and Garner. (Above) Mme. Sarojini Maidu of Bombay, leader of the Indian self-rule movement, who attacked Katherine Mayo's book, “Mother India," as a libel of a great country, over WOR in 1928. all his faith he could hardly be expected to foresee such thrilling times as those when WOR aided in saving the airship Shenandoah from destruction; the pioneering in transoceanic. broadcasts; the introduction to the micro- phone for the first time of so many celebrities and the creation of a great army of loyal listeners. It was as hard as fishing nickels from gratings to get Broadway stars to cross the Hudson river to entertain before the silly disc. Besides, they were used to being paid. It was all rather discouraging. But Bamberger couldn't let the disparagers crow. He determined to help make the world broadcast conscious. Not only did he help, he startled them into it. In that first year of existence, Sir Thomas Lipton spoke into a WOR microphone. His words went winging across the Atlantic to the loudspeakers in Selfridge’s depart- ment store in London. A modern miracle, that was. Such feats, however, were not enough to build his station to greatness. Listeners were increasing in num- ber and in insistence on better programs. They had to get good talent. To overcome the objection of artists to going to New Jersey, they opened a New York studio. This new studio in the Chickering building was better than the old cloth-hung one in Newark, but it was still far from perfect. Celebrities were still suspicious of this new medium. But by this time thousands of enthu- siasts were wiring gadgets together that they, too, might listen. Something had to be done. (Continued on page 88) go on the air, and to have a King take part in its hunt for talent
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Per iIND THE SCENES OF WOR FNS EelNG SCHOOL FOR STARS A Tito Guizar (extreme right) was a WOR artist—with Chago Rodriguez and Juarez Garcia. Tito now sings over CBS. Al Jolson mammied into a mike the first time when WOR was a CBS station. AN you hear WOR? Then tune in now, tonight, to- morrow night, some night next week. In the 710 kilocycle space on your dial. Listen to two or three of its best programs. Assume a manner of great wisdom and say to your friends, “T rather think this singer or that orchestra will be a great network feature some day.” The chances are that you'd be right. If you really are concerned about what you'll be tuning in next year, you should learn something of this station’s artists and programs. WOR has proved its astuteness in developing radio personalities many times in the past. Paul Whiteman, Al Jolson, Rudy Vallee, Ferde Grofe, Ralph Kirberry, Pick and Pat Pad- gett, H. V. Kaltenborn, Phil Cook, Roy Smeck—all found such favor with the New York station’s great The jovial entertainer and dis- ciplinarian of his radio nieces and nephews, Uncle Don Carney. audience. They were snatched up by the networks that their talents might captivate the listeners of the whole nation. Of course you must be careful not to pick programs which WOR has not the slightest intention of letting out of its hands. They’re no fools, the people who run that station. They know that their reputation as one of the nation’s greatest independent sta- tions has been built on such _ pro- grams and artists. HERE’S Uncle Don, for a grand example. Of course you, person- ally, might not care particularly to listen to children’s programs. But if you have any children you should move into WOR’s listening area. Probably no person has been more responsible than’ Uncle Don Carney, the jolly (Continued on page 100) aR Tceer | RETR | De eee - F Leonard Cox, a participant in the battle which threw “Main Street Sketches" off the air. ; Veronica Wiggins, the beloved contralto of "Moonbeams" and "Choir Invisible," WOR's soul soothing shows. il LON) i Ree ee ee
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AMERICA’S GREAT STATIONS YOUR ANNOUNC- ER IS— Lee Cronican (at the piano) came to WOR as accompanist and turned announcer. (Standing) Floyd Neale and Gordon R. Kerr. Ed. J. Powell who was in that Joe R. Bolton, another hand- Six feet five inches of height | radio minded Yale class with some WOR announcer who is and a voice just as impressive, Ray Knight and John Young. another great success. has Basil Ruysdael. ERE’S just about as smooth voiced a bunch of announcers as you’d find in any of the great network studios. Many an an- nouncer, in fact, has been lured from WOR to the National Broadcasting Company and the Columbia Broad- casting System. Basil Ruysdael has often been heard as narrator on big network programs But the supply certainly doesn't seem to run out. WOR knows where to find new ones if it needs them. Be- sides, most of them stay at WOR because they like it. Don’t think for a minute we’re neglecting John B. Gambling, Joseph ier, Milton Kaye, Bob Hall, Roger He comes from Altoona, Pa., Lewis Reid showed so much skill does Arthur Hale. He, too, be- in handling programs that he Bower or Harry Mack. gan his career as a_ pianist. was made Program Director of And we know many an unhappy \ Studied in Paris. WOR. person who’s been made strong and able to laugh because of (Gsambling’s humorous calisthenics 39 © elase SRE their ctart at \A/CD
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RADIO STARS How true are those rumors you ve been hearing about Kate Smith? Has she completely deserted radio? HAT’S happened to Kate Smith? Has she lost her voice? Has she been threatened with blindness? Are these the reasons she has stopped broadcasting ? Let me hasten to tell you that this isn’t the kind of story in which a lot of ridiculous rumors are set up just so they can be torn down by an overzealous writer. For there’s truly some basis for those rumors! But I want. you to know the whole truth—not just a deceptive part of the truth—and since it’s been my privilege to spend the last six months with Kate, I’m going to give you the amazing lowdown. The last six months have taught me many things, but most of all it taught me about Kate Smith. For one thing, I learned that in a way she is really a child, a lonely child who responds eagerly to affection and admiration, a child never entirely sure of herself. Not yet twenty-five, she has re- nounced two-thirds of the life which most of us lead. We have our business life (for many women, the care of the home), our social life, and our personal or love life. Kate Smith has only one life —business. Career. Singing. She hasn’t time for a social life, unless you call those occasional parties, which she is too weary to enjoy, a social life! And as for love—Kate once said, “I’m not the type.” That in my opinion is true of no woman. Every woman is the type for love. Kate does not fulfill the conventional romantic requisites—but she is a wholesome, warm-hearted and loyal person. Beauty is in the eye of the beholder, and the person who loves Kate Smith—and I know that she is loved—would find her “the type’ for him. What Kate should say is, “My life prohibits love. You cannot serve two masters. I feel too intensely about this career of mine to give time, thought. or emotion to anything else. If there is to be love in my life, it must wait!” The Kate Smith I learned to know is a child to whom singing is everything. Ill never forget one dramatic moment in the theatre in Omaha, a moment that it rendered thrilling and beautiful. When she was sitting in her dressing room that evening in Omaha, she realized that her voice was so hoarse she could barely speak. She was tortured by a chronic cold and sinus disorder which eight Wide World specialists had been unable to cure! Chief Black Wolf (left) Three private cars had brought the Swanee = makes Kate and her man- Revue from the East. Ted Collins, Kate’s | ager, Ted Collins (right) manager, had scenery designed, engaged a members of the Winnegabo large cast, organized an orchestra. Bill Young, tribe of the Sioux. 40
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RADIO STARS Kate does have plans—very definite ones. Here an intimate revelation gives you the truth about her former radio production man and sound technician, had been hired as stage manager. Jack Miller, for two years Kate’s piano accompanist, and radio singer in his own right, had been hired to con- duct the orchestra. There were tap dancers in the fifty-two minute act, a brilliant imper- sonator, a western rope twirler, a car-full of New York’s finest orchestral musicians. ne these were depending on Kate Smith. More than that, Kate’s whole professional life depended on her being able to sing that night. A circus trapeze artist falls once—and his career may be over. A singer does a bad job once—and the heart- less rumors spread like lightning across a gossip-mad country. In the show, Kate was not only to sing but to act as Mistress of Ceremonies. She sat there that night just before the first big evening show, facing herself in her dressing table mirror. She called the ever sympathetic Ted Collins to her. “Ted,” she said, trying des- perately to hide the pain which it cost her just to talk, “Ted, I’d better save my voice, what there is of it...” she laughed a little hysterically, “. . . for the song numbers.” So her M. C. duties were cut out. “Better cut your song numbers down, too,” said the considerate Irish manager. “Okay, Ted,’ Kate said. He went out. “Okay, Ted!” Kate stared at herself in the mirror, saw her eyes behind her thick-lensed spectacles brimming with tears. “You look pretty foolish,” she told herself. But the tears mocked her bravery. “Okay, Ted!” The history of her success in two words. And now would she fail the man who had had so much faith in her? I think that at that moment Kate Smith’s mind must have hurried over the past. To the time several years before when she sat in Ted Collins’ office—he was vice-president of the Columbia Phonograph Company for whom she’d made records. She had said, “Okay, Ted,” after he convinced her that if she’d have faith in him and follow his instructions he’d make her the biggest star in radio He left his big job to become her manager and, because of his faith in her, had really Photos by Culver made her a big shot among big shots. (Left) Kate with Jack Miller, Five hundred La Palina programs. That’s her accompanist. (Above) a record. Vaudeville engagements, besides The "Songbird of the South" Engagements at the Central Park Casino. —Miss Kate Smith. Tours around the (Continued on page 97 41
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| RADIO STARS IF YOU WANT A RADIO She S ELICIBLE Photos by- McElliott AGE: Nineteen. YL HEIGHT: Five feet two. WEIGHT: 110 pounds. BIRTHPLACE: Marion, Ohio. HAIR: Golden blonde. EYES: Blue. FAVORITE SPORT: Mountain camping. FAVORITE FOOD: Baked ham and sweet potatoes. v9 aN AVE you ever been stumped for an argument to the microphone when she went on the air. Undoubt- a when your brother movie fans came home _ edly, she is one of the prettiest girls in the business. And¥ VE raving about the curves of Mae West, the what a pleasing personality. The kind that wallops you glamour of Garbo or Katharine Hepburn’s right under the heart the moment she walks into a room.) refreshing face? Don’t ever let it happen again. Tell And a smile that has won her more friends in the last) them about radio’s Vera Van, the pretty, young singer year than most folks could make in a life time. with the golden blonde hair and the kindly smile. Show When Vera started singing, she went to KFI in Los them the pictures on this page. Make them listen to her Angeles, praying that maybe she could get a job there.) lovely voice over the CBS network. And if they don’t They listened to her and within an hour had signed her ~ have a sinking spell they just aren’t normal. And if on the dotted line. Later she sang for KMTR and KHJ.§ they aren’t normal,—well—you’ll have just that much Then came the California Melodies program. And now—i less competition. New York and the Columbia Broadcasting System. : Everyone along Tin Pan Alley, Radio Row and any If you’re still interested, here are some sidelights. She » other street that has anything to do with broadcasting, likes horseback riding. Spends a lot of time canoeing and © agrees that Vera brought something besides a good voice hiking. Collects silver coins, toy dogs and curious vases.) * 42
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RADIO AGE: Thirty-three. HEIGHT: Five feet six. WEIGHT: 160 pounds. BIRTHPLACE: Newark, New Jersey. HAIR: Black. | EYES: Dark brown. FAVORITE SPORT: Swimming. FAVORITE FOOD: Ravioli. — HOEVER said that radio didn’t have hand- ; some and eligible young men ought to be : P hiding their faces in the kitchen sink by now. For the Rapio Stars search goes on. And with such result! Take, for instance, Ted Fiorito. The very name spells romance. Being Latin, he is, of course, romantic by nature. And it just happens that he is also romantic looking, with dark eyes and hair typical of his ancestors. Right now, Ted sings from the land of eternal sunshine. That’s California, you know, where movie stars have a _ weakness for platinum blonds, polo, and the kind of music , he makes. That’s where those swell Old Gold programs on CBS come from on Wednesday nights. a eee STARS IF YOU WANT A RADIO HE-S ELIGIBLE Ted was born in Newark, New Jersey. When the radio bug bit him, he went to Chicago where he made his air debut from the famous Edgewater Beach Hotel in 1919. WIBO was the station. Here is a story about as strange as any in this business of broadcasting. Ted went on the air without an audition, without a contract, selected his own time, picked his own numbers, dictated the length of his programs and how they were to be pre- sented and took orders from no one. Unusual? It was unheard of! But here’s the trick. He said he thought it might be nicer—and safer—to make his radio bow from his own station. So he bought one. Ted’s earliest dreams were to write songs. He has. Among the thirty-three published are: “Laugh, Clown, Laugh,” “No, No, Nora,” and “King for a Day.” 43
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RADIO OU want a date with a girl who is different. You're tired of these gurgley “Oh, yes” girls. Well, Muriel Wilson can put enough bounce and excitement into your soul to last a lifetime. For one thing she’s utterly unpredictable. One sur- prise after another. Even her best friends don’t know what the next answer will be. And the Irish themselves envy her wit. You don’t have to worry about suggesting what to do on dates with- her. Do the first thing that pops into your mind. Go riding or sailing. Or suggest a game of golf or a swim—you have a perfect companion in what- ever you want to do. suits your mood. Even go fishing with her if it IF YOU WANT A RADIO Bre S ELIGIBLE STARS And on top of all this she loves to cook—and she knows how! Young folk and old folk were crazy about her romantic radio life with Lanny Ross aboard the Maxwell House “Show Boat.” The oldsters say she cheers them up and recalls their own romances. And the youngsters! My dear, you’ve no idea of the questions their letters asked about Lanny. And they got answers, too—every one. It is awfully hard (but possible) to get a date for no one ever knows where to find her. She dashes in and out of the studios with friends and they tear off in her car. They get back just in time not to disappoint her fans and the numerous new friends made on “Gems of Melody,” “Waltz Time” and “Songs My Mother Used to Sing.” wical Wilyore AGE: Twenty-six. HEIGHT: Five feet three. WEIGHT: 117 pounds. BIRTHPLACE: New York City. HAIR: Black. EYES: Gray. FAVORITE SPORT: Motoring. FAVORITE FOOD: Minute steak. 7 OY
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RADIO es Gather around. We're presenting _ six feet and two inches of temperament. An attractive young man with dark eyes, brown hair brushed in a smooth pompadour, and an artist at the piano. Introducing Mr. Mario Braggiotti of Co- lumbia’s famed piano team of Fray and Braggiotti. He’s educated, if you’re interested. Went to school in Boston, Florence and Paris and has a roll of sheepskins tucked away in his trunk and a lot of interesting conversa- tion tucked away in his mind. He’s from a musical family. His father was a singing teacher and insisted that little Mario run the scales re- ligiously. If you like music, and you’d never admit that you didn’t, you'll find Mario the perfect companion. AGE: Thirty-two. HEIGHT: Six feet two. WEIGHT: 175 pounds. BIRTHPLACE: Boston. HAIR: Dark brown. EYES: Dark brown. FAVORITE SPORT: FAVORITE FOOD: Skiing. Spaghetti. STARS He’s traveled everywhere. Spend an evening with him and he'll tell you about the concerts he and Jacques Fray played throughout Europe, of his tour with Fred and Adele Astaire in the Gershwin show “Tip Toes,” and about the two times that he joined Maurice Chevalier in a concert tour of the United States. Mario and Jacques even introduced jazz in the Sorbonne in Paris. He’s good looking. After his guest appearance on the “Old Gold” program, someone in the audience was heard to say, “Braggiotti has the best stage appearance of any man I’ve ever seen. Handsome and graceful. And manly.” And—he’s eligible. Very much so. partner, Fray, too, for that matter. So is his playing IF YOU WANT A RADIO
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RADIO STARS adding abouf wie OUR CANDID CAMERA (Above) Opening night of CBS Radio Play House— Peeve) The little air hostess is to see this all the stars turned out—Nino Martini sang into that amous passenger, Lawrence Tibbett, who is “agiee: mike for all he was worth—and that's plenty! (Be- fo grand opera via "Sag eed Old friends, a low) The world's best paid rhythm tooters—Guy, to you—old favorites, Will Rogers and Marie Carmen, Lebert and Victor Lombardo—band fame : Dressler, who have their own special niches in Holly- the hearts of admirers. certainly seems to run in that Lombardo family. wood's Hall of Fame and in
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If they won't pose, we catch them anyway. And wont they be surprised to see themselves as you see ‘em? (Above) Wotta pairl So hie Tucker, “the last of the red-hot mamas’ (sez she) and band leader Ben Bernie compare notes. We'd sure like to get a oe at ‘em. (Below) Eddie Duchin and his sur ne are on a train (even if you can't see it). He's puny SE aa off and on to keep engagements.
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RADIO STARS The Story Rubinoff Wouldn't Tell By 4 PEGGY WELLS HIS Sunday listened to fume I say Of joy tomillions, has brought or the first time”’ = . unhappiness to its Rubinoff and nothing ort of a cyclone make me miss Chase and Sanborn broadcasts. But this time I d really feel the tragic notes as Rubinoff coaxed them of his violin. A’ the music mounted and swayed, it ed to me that it was wailing a sad, eternal frustra- m, the tragedy of Rubinoff’s loves. I could hear in his asic all of his thwarted hopes crying through the notes, fading with unavailing ardor against fate. f want to tell you, for the first time, the real story of binoft’s unsuccessful, disillusioned search for love and ppiness. A love that he thought he had found twice in life, but which he has always lost because of a too pat love for his violin. I want to tell you his story so it you, too, can at last know Rubinoff—and the meaning hind his inspired, passionate music. t goes back almost twenty years, when Dave Rubinoff eighteen years old. Can you picture him then? eager and impulsive, filled with a burning am- fon to make a niche for himself in the music world. the time he had collected four other young musicians, propriated the euphonious title of “The Quixie Quin- [ and was touring the movie houses of the middle Twice it cost him t was while on tour that Rubinoff found himself play- | in a movie theatre in Cleveland, Ohio. There was one eee Rubinoff’s violin, while singing thing that made his stay in that theatre memorable. That was the lovely young girl who played the organ there. All that Dave knew about her was that her name was Dorothy, and that he owner. wanted more than anything else to know her better. But he felt too shy love to present himself to her. He found out that she would come to the theatre every morning before the show and practice on the organ. Then he hit upon a scheme! O NE morning as Dorothy entered the darkened theatre she heard the long, tragic undulations of a violin flood the place with a rich, mellow beauty. She stopped, thrilled to the core of her musical soul. And Rubinoff, aware of her presence in the back of the theatre, saw her standing rigid, her pale face raised to him as she watched his long, vibrant fingers luring such glorious melody from the violin. The last note ended with a staccato abruptness. Dorothy hurried down the aisle. “Oh please,’ she implored, “don’t stop. That beautiful. Won’t you play some more—for me?” Would he? Rubinoff was overjoyed at her interest in him. He tucked the violin under his chin and played with all his soul. Because now as he played he was a man in love. The sobbing chords mounted in yearning for only Dorothy to hear. That was the beginning. Soon they were rehearsing together every morning, and it was in the immense, bare theatre that they both found romance. <A short time later, Dave and Dorothy—two scared young kids—stood before a minister and stammered “I do.” That marriage was built on a (Continued on page 77) 49 was
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RADIO Father Charles E. Coughlin at the age of seven. idealist, or is he thinking of greater power—and greater comfort HAT cherubic lambaster of current evils, Reverend Charles Edward Coughlin, has been in times past closely associated with the archangel’ of extravagant journalism, William Randolph Hearst. He has visited the publisher at his San Simeon, Cali- fornia, ranch. There, in the privacy of Hearst’s retreat, they have discussed the fate of the forgotten American citizen. You should give these startling facts, hitherto unknown to the general public, more than passing consideration. They have a vital significance in this critical period of struggle to provide every man his daily bread, his daily wage. Why should such revelations mean so much to every citizen of the U. S. A.? Boldly stated, this is why. Hearst’s newspapers have blatantly supported many of the very issues which Father Coughlin has vigorously assailed. Certain critics of the fighting priest assert that this is grounds for doubting the priest’s honesty of motive. They also point out the fact that both the Hearst publications and Father Coughlin select for discussion subjects the mere mention of which arouses the average citizen to a fury of defense or condemnation. The critics strengthen their point by asserting that when such topics no longer have the power to arouse the public they are shelved by both publisher and priest. If this is true, it is opportunism with a vengeance. If Father Coughlin employs such tactics, consciously or unconsciously, is it not possible that if the revolution of which he constantly warns us ever came to pass he would find himself swept into leadership of the revolting throngs ? Such amazing possibilities would be a potent influence over your well being and the safety of your home. The only way you can forecast the ultimate power of Father Coughlin is to determine for yourself whether he’s still a spiritual idealist, or whether in the intoxication of suc- cess he thinks only of greater power and an existence 50 IES What will be Father Coughlin’s ultimate power? By JOHN SKINNER STARS Is he still a spiritua ' of greater comfort. Who, other than yourself, can decide ONE but the most prejudiced could deny Charles E Coughlin’s spiritual sincerity when he entered th} priesthood in 1916. This can be said despite the fae that even as a child he displayed a brilliant logic i defending or attacking material phases of life in schoo speeches. The fact is that before studying for the prie hood he had had every intention of becoming a lawyer, Then three months spent wandering in Europe seeme/ to fill him with religious fervor. He re turned to his native Canada to study fo the priesthood for five years under th Basilians in Toronto. The fighting priest’s reverently ado ing biographer, Ruth Mugglebee, woul have you believe that he was destined fo the priesthood from the day of Octobe! 25, 1891, when he was brought into the world in Hamil ton, Ontario. His mother, Amelia Mahoney Coughlir was an intensely devout Catholic. His father, once % stoker on a Great Lakes steamer, later a church sexton was pious as well. It would have been strange if witl such a background Charles Coughlin had not — wholeheartedly to the cloth. As further evidence of his reverence for things holy you should consider carefully the fact that even tht priest’s undeniably keen intelligence could not foresee tha a sword of material power was to be thrust into his hands No, in 1924 when he had his first poor parish in Nos Branch, Michigan, he was a priest who felt deeply th humility he preached. Even when he moved to R Oak, and started the Shrine of the Little Flower, his tion in life was humble. He had a bare eighty mem in his congregation. There was just enough m available in the diocese with which to build his si shingled church. So quietly and plainly did he live thai he had no suspicion a dramatic stroke of his enemies shortly to start him on his rise (Continued on page 83)
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FATHER COUGHLIN ary e — a= “4 ~. 2 =. 4a s av RADIO STARS 93 ; iy 1, one TA "a a wi © 4 gti sy dy oh a af DANS AN i: ie ~ fi
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RADIO STARS wus (Left to right) Bill Childs, Gene Arnold and Fitz Clark kid the whole WSs cA; — HE mighty men of Minstreldom are dead. You hear that wherever veterans of the entertain- Z- ment business gather. Dead, all of them. vv Dockstader, Mullen, De Voe—dead. Ladies and gentlemen, I want to introduce to you some modern minstrels. Gents so full of life that your blue Monday nights are turned gay and giddy with their fun, gents by the name of Gene Arnold, Bill Childs, Mac Mc- Cloud, Cliff Soubier, Fritz Clark and Joe Parsons. _ Here are giants of minstrels with armies of followers spreading from border to border of this country. Here are the famous Sinclair Minstrels. When Harry Sinclair sank his first oil well and laid his first pipe line he little dreamed that he or the com- pany he founded one day would be neck-deep in the business of entertaining folk. He little thought that he would be hiring gentlemen to blacken their faces and redden their lips for the greater glory of Sinclair products. All that was before radio, of course. The business of broadcasting changed all that. In order to sell, one must make friends. The Sinclair com- pany was only dimly conscious of that all-important fact several years ago whtn it organized its first group of entertainers and left them to the tender mercy of the air waves. Those of you who listen each Monday night for these modern minstrel programs would probably turn up your nose at those creaky one-station shows of yesteryear. But you needn’t. They were good shows, with Gene Arnold doing the middle-man. The proof of the pud- ding is in the eating—those same shows have spread from a timid single station to a web that now blankets the en- fire Us: An _And popular? I visited Chicago last year—as who didn’t—and decided to try to see the Sinclair Minstrels. Did I? “Sorry,” I was told. “We’re twelve thousand tickets behind now.” Twelve thousand, get it! So many thousands of people had written in from all over Uncle Sam’s domain for ducats to their favorite radio period that the five hundred 52 |= 4) ro = THE 5 1 N C © Agia MINS TR seat studio was chock-a-block with visitors every Monda’ night and the list was still behind. The thing that is unique about these minstrel-men 1 that the jokes you hear them spring are your jokes. An yours and yours. Most programs go to elaborate pain to secure humor for their shows. They hire joke writer at fabulous figures and pretend that their offerings ar fresh and unrumpled by use. But listen to these minstrels Gene: Do you like talkative women as well as others Mac: What others? Another sample: Gene: You're not living with your mother-intaw a more, are you, Fritz? Fritz: No, suh. She insulted me. Gene: How did she insult you? Fritz: She tol’ me nevah to darken her bath-tub again Gene Arnold who is the Sinclair interlocutor has seet a lot of life, a lot of jokes. Early in the business hi learned that all this world’s humor is founded on a fev basic gags that you can count on your fingers. Hence, al jokes are old jokes even before they are written, evel
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RADIO STARS Th | Sinclair sank a well and laid some apes. He got oil and we got min- _ strels. An amazing tale sy ARCHIE DAVIDSON then they are purchased at one hundred bucks per yllable. So, he took his case to the public. He asked us to send im our favorite jokes. And we have—by the thousand. Ine enthusiasatic contributor expressed him a box con- aining five thousand. Another offered a complete col- ection of all the mother-in-law gags printed in the last en years. UT about these minstrels. What manner of funny men are they? Well, to continue with their kingpin nd top hand, Gene Arnold is a boy out of Jasper County, llinois. The family tagged him Eugene Paul Arnold and ‘xpected him to become a school teacher like his mother nd father. But Gene was destined to teach people to augh and to think. It was his voice that led him to chicago for study in the Chicago Musical College. Hence, t was a short step to the stage and the life of the theatre. bince then, he has never ceased being an entertainer. On one Sinclair program, a faulty curtai squeaked )rotestingly while it was raised. The thin rasping seeped nto the mikes and was spread to a million loudspeakers The whole cast of merry fellows caught by the camera's eye this time. Gene commented on it. Within a Maybe you heard it. week over half a hundred cans of oil, all addressed to Gene, had come to NBC’s Chicago studio. Needless to say, that curtain never squeaked again. You’ve heard the Monday night laughter that booms into your parlor from the Minstrel audience in Chicago. You've heard Gene making the introductions and the answers that followed: “The Little Chocolate Drop, Cliff Soubier.” “Uh huh, little Cliffie in pusson.” “And Mamma’s little red hot, McCloud.” “Yas suh, dat’s all.” “That sentimental son of the south, “Mah mammy calls me tea-bone.” “And Big Bill Childs, radio’s gift to the ladies.” “How do, gals.” Maybe you listened to this exchange: Gene: Well, Fritz, I think Mac McCloud is a little out of sorts this evening, isn’t he? Fritz: Yes, he took his wife to one uv restaurants and she found a fly in her soup. de waitah and said, “Remove this insect.” Gene: Well? Fritz: Dey throwed Mac down three flights of stairs. You’ve heard Gene’s words, if you’re a minstrel fan, and the hilarious gales of laughter that followed. I’ve been around studios a lot. I’ve seen programs that hired gangs of extras to sit in the front rows and applaud. I’ve heard an alleged radio comedian crack an alleged joke and seen a sound man turn on a phonograph record of people laughing and stamping their feet and applauding. And I, being a wise guy, said to myself when I heard all the whoop-dee-do during these introductions, ‘“There’s something phoney about this show. Nothing could be as funny as that.” Now, with bent head and contrite heart, wise guy was wrong. That packed and jammed master studio in Chicago’s Merchandise Mart does echo and shiver with laughter during those introductions. Those guffaws and belly-laughs are honest. Those five hundred visitors who have taken the trouble to write for tickets (and waited for weeks before getting them) are having 53 Fritz Clark.” dese swell She called I admit the
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RADIO the times of their lives at the sight of Arnold and his merry makers. I don’t pretend to understand it, but there it is. If you doubt it, tune in to NBC any Monday evening at 10:00 E. S. T. | DO understand Big Bill Childs, though. His appeal is elemental and universal. Maybe it’s a trick in his voice. Anyhow, he sounds just like he looks. Six feet and two inches tall, weighing over 200 pounds. He’s married (though you’d never guess it when you're listening to him) and has three children all over twenty years old. When he was eight, he did his first stage work for his father who was a showman, singer, and lecturer. Once, he thought he would be an electrical engineer. A period of singing over Chicago’s KYW changed that. Back in Elgin, Illinois, where he went to school, he’s still remembered as the lad who could take on all comers and lay them end to end. Nowadays, he takes on golf and hiking for his exercise. His favorite story is of the time he had pneumonia and was very close to death. Despite the doctor’s orders he tuned in the Sinclair Minstrels and listened to their performance. During that broadcast he took a turn for the better and in no time at all was well again. Call it auto- “suggestion or hocus-pocus if you will, he did get well. He got well enough to come back and do his odds and ends of “po’try” each week. Remember his “I feel a verse comin’ on’? Here’s a sample: “Sam’s girl was young and pretty. While mine was old and gray, Sam’s girl was shaped like Venus, Mine like a bale of hay. Sam’s girl was rich and sporty, While mine was poor but good. But do you think I’d change with Sam? You bet your life I would.” Mac McCloud is another musician turned actor. instrument of torture used to be the trombone. Now he just says, “Yas, suh, da’s all.” Given a chance, he can tell you a salty assortment of tales he learned in the Navy in 1918. That Navy, by the way, took him and his trombone to France during the war, which his best friends won't tell him is one of the causes of the early surrender of the Germans. For some unknown reason, he is the one minstrel who gets gifts. Up to date, he has received porterhouse His (eae; STARS | steaks, cake, fudge, a Tuxedo dinner coat, watch, gyn| shoes, riding boots, a derby, and a sugar walking cane Keep those things in mind folks, when next you do you Christmas shopping. Cliff Soubier is one of Chicago’s most famous villains | He has killed hundreds of men—in radio plays, oi course. It was surprising to me to find him doing black: face on this Sinclair show. But when I’d heard him once my doubts were banished. If ever you saw a wandering troupe of medicine mer spieling the virtues of Kickapoo Kure-all under flaming gasoline torches years ago, it is quite likely you were see- ing young Cliff Soubier in the flesh. Now, a veteran of the First Nighter, Sealed Power Sideshow, and other bi programs, he remembers those hot, harassed nights whi he was “Little Eva” in “Uncle Tom’s Cabin” and rose t Heaven tied about his five-year old middle with a rope There’s not a facet of the show business he has missed Popular and well-paid, he’s a bright and shining star i his own right these days. And a big part of any show. Fritz Clark—that sentimental son of the South. You’ve heard his slow bashful response, “Mah mammy calls me tea-bone.” You’ve heard the screams of laughter. 1 wish you could see Fritz Clark as that studio audience sees him. He’s a talented fellow who made his entry into radio by means of his tenor position in the Maple City Four, that soft-singing quartet that Station WLS made famous. Clark is another mid-westerner, calls La Porte, Indiana, home. F course, there is more to these minstrel men than gags and stunts. There is music for instance. Harry Kogen and his giddy-yup bandmen doing tricks to a trombone smear ora cornet cadenza are hot spots in anybody’s minstrel show. Or the Sinclair Male Quartet going to town with “I Love the Land of Old Black Joe.” Or for that matter, Joe Parsons, “radio’s best loved basso.” There’s a story about Joe. Years ago, during one of those lean periods that occur in the lives of all great artists, he was forced to take a job in a beer garden at Sheepshead Bay, New York. During his en- gagement there he met some fellow performers who were also ambitious and hard-working. They became fast friends. Later, those friends became known as Vincent Richards, Sophie Tucker, Van and Schenck, and George White. (Continued on page 81) (Left to right) Pat Petterson, Art Jones, Al Rice and Fritz Clark at it again
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_ RADIO STARS Here's your chance to get expert advice on this im- portant subject—Ray Knight broadcasting the’ answer DO YOU KNOW HOW TO KISS? HE radio kissing controversy is flaming anew among directors, actors and sound effects men of _ NBC and Columbia. What, they cry, constitutes an effective tadio kiss? Should it be sustained to the point where the kissers become dizzy? Or must it be the short, snappy morning kiss of the well trained husband? Should the leading man actually kiss the leading lady or just the back of his own hand? In the studios this kissing business has become a trying problem. Even now, Marion Parsonnet, former head of Columbia’s continuity department, is leading a group of young whippersnappers who say there should be no kiss. Just silence. The listeners are supposed to imagine it. This makes red blooded realists of the old school, lik Raymond Knight, pretty mad. What do you suggest? It’s your problem as much as that of the directors—more, in fact. Put yourself in the place of the principal of your favorite radio drama. You come to a situation requiring a warmish embrace on the part of you two, and what happens? The. other character plants a smack on his hand that | would start a team of lazy mules kiting down the highroad for a new record. How can you be expected to play a convincing role after such an ungraceful display as that? By J AN PELL. Ba E-R oe most provocative exchange of opinion on this vital subject was made recently between Ray Knight, writer and actor of “Billy Batchelor,” and Tom Hutchinson, who plays “Billy” in the presentations on the Columbia Pacific Coast network. “. . Some like it hot and some like it cold,” wrote Tom in despair. ‘Some like squishy resonance while others prefer a hearty smack. “From my own experience, I have found—or at least my wife tells me—that passionate kisses should be silent, and there seems to be a certain amount of passion to be expected between Billy and Janet. She says she refuses to be pecked at. “So far, I have endeavored to accomplish the desired results with a mad osculatory attack on my own hand, with the aforementioned success. “My announced intention of real kisses met with favor- able comment from Janet, but my suggestion that we rehearse brought forth the startling truth that Nelson Case, Uncle Hannibal, Wellingon Watts and even Peter had offered to practice with Janet before the microphone. So there we are.” There we are indeed. Grope your way out of that dilemma if you can. Better yet, read what the irrepres- sible Ray Knight wrote back (Continued on page 96) 55
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Giielly Alice Joy is suing for divorce. Gene and Glenn take their troubles into court! Kate Smith makes some plans that will surprise you. Ted © Husing has a fist fight. And other © gossipy items about favorites ~ (Left) Dorothy Lamour — prov ing again “that beauty is its own excuse for being." It won Dorothy the spot of girl singer with Herbie Kay's orchestra. (Below) Two little big stars of the airwaves, Pat Ryan (Helen) and Estelle Levy (Mary), juvenile entertainers in ‘The Adventures of Helen and Mary."
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ATE SMITH followers may get their wish real soon. A spon- sor is talking radio to her right now and Kate is all ears. If contracts are signed, it will be a novel program. For once, Kate will not be singing in between commercial announce- ments. They’re working out a plan whereby the announcements will be short and run into the program in such a way that it'll be like a choco- late-coated pill—easy to take. ame things do happen. Carson Robison, who is under contract to Columbia, is working on NBC. The piano team of Pollock and Lawnhurst, NBC artists, is pound- ing pianos for the Happy Wonder Bakers on CBS. Edith Murray, a new find of CBS, which has her un- der contract, has been appearing on the stage of the Radio City Music Hall, a sister organization of NBC. It’s the first time a Columbia star has been featured on that stage. In fact, very few NBC stars have re- ceived the honor. RESIDENT ROOSEVELT’S edict barring simulation of the presidential voice on the air withered Up all night again. And they look like it! Life is just one skit writing spree after another for Baron Jack Pearl Munchausen and famous humorist, Billy Wells. the hopes of Lester Tremayne, young Chicago character actor, who had achieved an enviable reputation for his Roosevelt voice on the WLS Bun- desen hour. Tremayne’s impersona- tion of F. D. R. was so realistic that the sponsor at first thought that he had been duped with a recording. Incidentally, Les was probably the youngest person playing the Presi- dent on the air. He was born in London in 1912. He plays the love interest in Columbia’s “The Romance of Helen Trent.” ILL BAAR, the 24-year-old chap who plays all the characters in “Grandpa Burton’s Show” on NBC, tapped off his script to some inspir- ing atmosphere recently. In the midst of a lighthouse sequence (the waves were dashing against the rock-bound coast—you could almost hear the roar of the surf) Bill heard water, a lot of water. Then his dog began to bark. Investigation revealed that a pipe had burst, flooding the base- ment. Baar’s dog, Rusty, was trying to save his bed, which was floating gayly on the water and Bill rushed to the rescue of the dog. A very wet business. So Bill wrote a desert story to dry things up. HO says the radio business isn’t having its day? In the last quarter of 1933 Columbia Broadcast- ing System did a gross sales of 133 per cent over 1929. The per adver- tiser expenditure was 70 per cent greater than in 1929. Radio City speaks for the National Broadcasting Company. Radio City meant a lot of money—and money talks. Se do we record a fist fight. But this one is so unusual that we can’t pass it up. The characters were Ted Husing, CBS announcer, and Bob Taplinger, who conducts the ‘““Meet the Artist” program for Columbia. The scene was the Co- lumbia building on Madison Avenue. The time: late one February day. The New York World Telegram had just announced the winners in its third annual poll of radio editors. There were so many CBS winners that Taplinger arranged to have them all on a special program that night. Husing, winner in the sports an- nouncer division, and Taplinger were discussing Husing’s part on the pro- gram. It seems Husing wanted to do one thing and Bob wanted him to do another. Anyway, the situa- tion led to words that reached a new (Left to right) June Meredith, Jack Daly and John Stamford take the air on one of those Friday night First Nighter broad- casts. Gotta watch their cues.
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Gracie Allen can stand that closeup any old time! Go ahead, Georgie. high. Before many folks knew what was going on, the two had retired to privacy and put those words into action. Bob returned with a black eye. Ted with a limp. But the pro- gram went on without interruption. ISTING liabilities in the form of unpaid debts mounting to $16,137, a voluntary petition in bankruptcy has been filed in behalf of Norman Cordon, youthful leading basso of the Chicago Grand Opera Company and a member of NBC’s Merriemen quartet. Cordon’s assets were listed as $10 in cash, $20 in music books and clothing valued at $70. — HE dreams of radio’s “Dream Girl” ‘have been shattered. Alice Joy has sued her husband, Eldon Burn, for divorce. Miss Joy, who did her first singing in public during the Liberty Loan drives at her home town, Streator, Illinois, where she answered to the name of Frances Holcomb, charged in her action that her Canadian-born husband, who was a captain with the British Royal Air Force during the World War, de- serted her in New York in June, 1932. There aré two children, Bruce, 7, and Lois, 6. Alice Joy has been on the air from Chicago since May, 1933. ’ qa being the April Fool month, we are reminded of some choice tricks pulled by the network artists in past years. There was that time Leon Belasco, the bandster, was worked into a sweat over nothing. A few men in the CBS offices got their heads together and planned a fake broadcast. Leon was notified at 10:30 p.m. that a program Don Ameche’s brother 58 RADIO STARS had been cancelled and that he’d have to go on the air at 11 o'clock. Leon, who was playing in a hotel at the time, dropped his work and hurriedly mapped out a program. Kenneth Roberts, announcer, rushed to the hotel and buzzed around with activity in preparation for the program. A control man set up his instruments and conducted a fake microphone test. At 11 o'clock the signal was given. Leon lifted his baton. On the very first note one of the trumpets was out of tune. Before the first few bars were finished, a trombone had Teaching cowboy songs to cow- boys. John White of “Death Valley Days” does that. hit an awfully blue note. By that time Leon was furious. But when the vocalist stood up and sang off key, Leon was a wreck. “Carry on,” he thought to himself. The second number was worse. Instead of one instrument at a time roaring in screechy notes, the whole saxophone section started playing original com- positions. By then Leon was in flames. The desired effect had been obtained. The whole orchestra, stood up, played whatever note came to mind and yelled “April Fool.’ It took Leon all night to cool off. ORTON DOWNEY is perhaps radio’s most practical joker. When he was on that cigarette pro- gram with Tony Wons, he took ad- vantage of April Fool’s Day to add to Tony’s worries. The sponsor had two programs running at the same time, one on NBC and one on CBS. Tony was the philosopher on the CBS end, while a fellow known as “Old Hunch” was the philosopher over at NBC. Tony was a bit sensi- tive about this close competition. Tony had just gotten out the first issue of his scrapbook, of which he was extremely proud. Then one day Downey walked into the studio with a big thick book under his arm. On the cover, in big bright letters, was the title, “Old Hunch’s Scrapbook.” Tony saw it and boiled. “This guy can’t get away with it,” he stormed_ “I won’t stand for him stealing my ideas.” Tony tore his hair and paced the floor. He threatened to break his contract if his sponsor was going to allow “Old Hunch’s” book to com- pete with his. Downey tried to calm him down. But every word Downey said made Tony madder. Finally Downey suggested that Tony glance through the book. Tony grabbed it. Making comments on how lousy it looked as he did so. Then he opened it. His face, red with anger, began to pale. It was a telephone book. Downey had scored again. NIOM here’s a story that isn’t an April Fool joke, but a fact. About two years ago, Columbia broadcast a portion of an NBC pro- gram while NBC broadcast a few . Radio catches a beauty — Harriet Lee, contralto of “Sweetheart Melodies." minutes of a CBS program—all by mistake. Both programs were dance music coming by wire from New York hotels. The telephone exchange got the two wires reversed by mistake. ENE CARROLL and Glenn Rowell, known from coast to coast as the radio team of Gene and Glenn, are both in the divorce courts. Both are plaintiffs and both are charg- ing “wilful absence.” Gene filed is working in radio under an assumed name;
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RADIO STARS (Left) Romance! Virginia Clark plays the lead in "Ro- mance of Helen Trent." (Right) Those Eton boys— Art Gentry, Jack Day, Earl Smith _ and Charlie Day. first and Glenn followed within five weeks. HOUGH the sponsors are reluc- tant to divulge any backstage details about Columbia’s “Jack Arm- strong, the All-American boy,” it is young Jim Ameche, brother of Don Ameche, the leading man of “The First Nighter,” of “Talkie Picture Time” and “Betty and Bob,” all of NBC, who plays the part of this virile youngster. The brothers come from Kenosha, Wisconsin. One ver- sion for the anti-publicity attitude is that young Jim, though a normal, healthy lad, doesn’t look quite like the robust footballer he portrays. T was something when Harpo Marx put over that dog and lamp-post incident in the movies. But radio has gone a step further. Bob Becker, who wrote Columbia’s “Devil Bird” sketches last year, has been helping the harassed housewives, through the good offices of WGN, with a series of talks on house-breaking the dogs. HE show must go on! With two pages of script to go before the day’s episode of ““Today’s Children” was over, Bess Johnson, who plays the role of Frances Moran (and does those bite test commercials. for all of Wayne King’s shows), suddenly felt dizzy ; she beckoned to Louis Roen, the announcer. He caught the mo- tion, supported her until the last line was read. Then Bess swooned in his arms as he read the closing afnounce- ment. The radio audience was bliss- fully unaware of her collapse. The case was diagnosed as collodion poi- soning brought on supposedly by a (Continued on page 84) Baseball broadcasting is to be censored; Cheerio is a T. B. M. 59
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DECORATION BY JACK WELCH (1) Irving Berlin who has written so many songs he can hardly remember them all. (2) Robert Armbruster whose "Music on the Air" is a CBS feature. (3) The smile belongs to Muzzy Mar- cellino, guitarist and clowning crooner in Ted Fiorito's band. (4) Buddy Rogers, now playing at the Paradise, does his traveling by plane. (5) Ahhhh! What a smile hath Freddie Rich of the CBS baton. (6) If he had written nothing more than "Without a Song," Vincent Youmans would still be among America's foremost com- posers. (7) What do radio conductors do in their spare time? Mark Warnow sits at home and listens to the radio. 60 Your Hawkshaw of the hot spots trails down some warm- ish news. Read his gumshoe gossip and know the inside stories of Jazzland
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B--¥ WwW si EYER DAVIS is the top man in radio as far as orchestras are concerned. At the present, more than 125 orchestras bearing ; his name are playing all over the world. hyvis, a millionaire, has found himself a favorite with t» blue book crowd. After leaving the St. Regis Hotel 1 New York, he conducted his sixty-piece dance band for # Atwater Kent’s party for his daughter, Virginia, in liladelphia. Then on New Year’s Eve he furnished t} music for President and Mrs. Raosevelt’s party at t: White House. ‘ Kenny Sargent, vocalist with the Casa Loma Band, Hgomg in for beauty in a big way. He has accepted t invitation of the University of South Carolina’s year bk editor to select the school’s eight beauty queens. ® Believe it or not, the boys in Pancho’s CBS Band, Wo play tangoes and rhumbas as they should be played, 4 all natives of New York who learned their “rhythms fm Pancho. Even Paul Pauli, his soloist who sings | Ee BAND BOX boa: oN BUR OWN songs in Spanish as though it were his mother tongue, is also a New York boy and picked it all up as he went along. @ Don Bestor believes that vocal effects are just as im- portant in a band as instrumental effects. For that reason, he has employed nine singers, six boys and three girls. @ Babe Miller, formerly with Barney Rapp’s band, sub- stituted for Loretta Lee as vocalist with George Hall’s orchestra while Loretta vacationed in New Orleans, her home. Loretta celebrated her first anniversary with George on January 13 and Babe, by the way, has been making a lot of personal appearances on New York stages lately. @ Obtaining perfect harmony in a female trio, as far as Ted Fiorito is concerned, seems to be a case of hiring three young ladies as different as night and day. That’s how it is with the debutantes, anyway. There’s that lovely redhead, Betty Noyes, from Oklahoma; Dotty Hill, a striking Arizona brunette (Continued on page 8 61 STS
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Very gay and cabellero-ish is Peggy Healy in this striking beach outfit. This dashing get- up is right up to the minute, for warm weather clothes are borrowing ideas from Mexico. The beach wrap is made of coarse, natural linen with the most delirious stripes you can imagine. The swim suit is light weight wool. And don't over- look the final touch—that som- brero—it will make a great hit. 62 RADIO STARS Everybody plays tennis—when they have such adorable shorts, says Peggy. The wide pleats of the shorts give plenty of room for stretching and running. They're not only verra smart, but also cool. Keeps your head cool, too, to know that you are trickily attired for the courts. And you'll find it easy to win, for your opponent will certainly have a very hard time keeping his eye on the ball. "Simmer, slimmer, little star"— Peggy's figure revises an old nursery rime. Slimness is still the style in spite of curves and Mae West, and this little knitted outfit emphasizes it. Plaids (and you recall | told you before) are more popular than ever, you'll soon be seeing them everywhere. Note how the double breast of the dark blouse and the slit pockets of the skirt give that boyish effect.
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wranged by The plaids and stripes will make the beaches smartly gay this coming season (Top left) Rosemary Lane thinks there's nothing like dark shorts with a high waistline to give you that sought-after hipline silhouette. The drawstring neck- line ties in a perky Low at the nape of the neck. (Left) Plaids again—I told you so. Just a little bra" and shorts make a stunning swim suit. That neckline and the deep yoke at the waist do flattering things to your figure. (Above) The Lane sisters, Priscilla and Rosemary (again). Priscilla prefers the all-over romper, which looks most modest until you see the back—or lack—of it.
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FOO ® OF THE “AIR HE happy marriage of Fred Allen and Portland Hoffa is no acci- dent, as you can witness by this remark Portland once made to me. “T have never made Fred give up his friends and devote all of his time to me. Once a week he has an eve- ning with the boys while Jane Ace and I run out to a movie or bridge IT FOR 77 By) MRS: RADIO STARS (Upper right) Port- land Hoffa fixes up some goodies for Fred Allen's stag supper. (Be- low) Fred goes nuts over this kind of cake. KES a s 43 Si — Courtesy Standard Brands, Ir ~ ALICE PAIGE MUNROE and leave the men alone to have their own stag party.” What a clever way of keeping the home ties from becoming monoto- nous! I think it would be a splendid idea to borrow that tip from Port- land and announce to friend husband, “Invite all the men friends you want over to the house some night and FRED ALLEN PASTRY RECIPES 4 RADIO STARS RECIPE DEPARTMENT envelope. Name Address... (City) RADIO STARS Magazine, 149 Mcdison Avenue, New York, N. Y. Please send me RADIO STARS’ Pastry Recipes. I enclose a self-addressed stamped (Print in pencil) (Street and number) ete ce (State) 64 play cards or do anything you plea: to your heart’s content. [ll go ot and leave you the whole house 1 yourself.” Can’t you just picture the delighte grin on his face when he hears that And this is your chance to make hit really proud of his wife. You ma wonder what to serve—and how f serve it so that your home won’t loo as though a cyclone struck it whe you return. Well, here are some ( Portland’s suggestions on preparin for a stag party that will make a h with your husband’s friends and wi have your husband throwing out h) chest with pride! Wait—if you hag pen to be enjoying single blessednes don’t pass this by. - There are som dandy (Continued on page 91)
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RADIO STARS ef you Want to be beautigol UITING perfumes to your moods may be all very well, but how about the mood of your public? One day they place ou in the role of a fragrant Oriental maiden because f that rich, passionate perfume you are wearing. And hen the next day they have the shock of their lives when hey seem to sense a modest little violet. Better let your riends and public remember you by your own special -ssence. Perfume is a delicate matter, and if you apply it deli- ‘ately, you'll get a lot more effect. That old adage, “a ittle goes a long way,” points squarely in this direction. et your nose do a little sleuthing around your perfume- : friends and see if I’m not telling the simple ruth. Now, I’m not ‘agin’ perfume, far from it. I think ’s just too useful and necessary and alluring for words, jut it’s just one of those things that must not be bungled. _ A young husband who had persuaded himself that he sated perfume (perhaps he’d had experiences in “per- ‘onality odors’) always complimented his wife on her weet, clean soap-and-water aura. No such thing. She jad a bottle of the faintest perfume well concealed, you ‘am guess, and she used it constantly. But he never had ‘is dream ruined, because she never overdid the little ‘eremony. | Now here’s the big idea. Keep all your scented beauty )reparations in the same key, or the same smell, to be ‘xact. In that way you can heighten your fragrance ‘te | There are some companies that make a point of having | Ml their cold creams, powders, lotions and other prepara- vons of the same scent. But you need not necessarily buy | PY Learn to add glamour to your personality with the alluring fra- grance of perfume Photo by Ray Lee Jackson Through thick creams, thin lotions, to the last dab of powder, Loretta Clemens insists on one fragrance in all of her beauty preparations. By CAROLYN BELMONT these. But no matter whose products you use—or whether you use half a dozen different ones from various com- panies—you can insist on one certain scent. The more I study this beauty scheme, the more I am convinced of its importance, but also I know that it can be such a simple thing instead of all the complications you read about. You can make these cold creams and lotions for yourself if you want to take a little time and trouble. And then the perfume problem becomes ever so simple. For you just have one bottle of good smelling liquid which you drop into everything you use. Do you start with bath salts in your morning bath? Just a small handful in the bath water gives you a sweet- smelling skin from head to toe. This begins the perfume ensemble. What shall it be? Geranium, rose, lavender, violet-—or any other fragrance that seems to belong to you. Choose it carefully and make certain that you are going to like it because, remember, if only for an experiment, you are going to smell it through thick creams and thin lotions and to the last dab of powder on the tip of your nose. I always think of bath powde> as a luxury that I allow myself only on gala occasions, but sometimes in the morn- ings, when I know a hard day is waiting to spring at my neck, I go ga-ga and indulge in that all over pat-pat with a soft puff. It peps up my ego, no end. I defy anyone to make the office worm out of me after that splurge. That bath powder is just another addition to the per- fume base. If you’ve started with geranium in the bath salts, then have that odor for your bath powder, too. I say geranium because it always seems to me to be one of the freshest smelling perfumes. Any other is just as good as long as it suits you. (Continued on page 96) 65 <<<
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RADIO STARS PROGRAMS DAY BY DAY We've thought of a grand new parlor game. It's something like "ring around a rosy" except that you don't have to dance and sing. But you do need a parlor, a radio, a copy of RADIO STARS’ Programs and reasonable patience. The object is to discover that there are more stations than you think on which you can get your favorite programs, lf you're in the Central Time district, for example, take your pet programs and try all the CST stations. Chances are you'll find other network outlets which bring the programs to you better. If you encounter some listings where none of the stations given carry these broadcasts, someone's cheating, but it isn't us. Bing Crosby SUNDAYS 1:30 EST (14)—Little Miss Bab-o’s Surprise WEAF, WTAG, WEEI, WJAR, WCSH eS Party. Mary Small and guest artists WFBR, WRC, WGY, WBEN, WCALE (April Ist, 8th, 15th, 22nd and 29th.) with William Wirges Orch. (B. T. Bab- WTAM. WWJ, WSAI. 1:45 CST—WMAG bitt Co.) WoOCc, WHO, WOW, WDAF. 8:30 A.M. EST (14)—The Balladeers. Male WEAF, WTAG, WJAR, WFI, WFBR, 3:00 EST (2) — New York Philharmonik chorus and instrumental trio. WGY, WBEN, WCAE, WSAI, WTAM, Symphony Orchestra. WEAF, WBEN, WTAM, WWJ, WGY, Ww EEI. 12:30 CST—WMAG. WABC, WADC, WOKO, WCAO, WNAC WIOD, WIS, WFLA, WJAR, WRC. 1:30 EST (%)—Lazy Dan, the Minstrel WHK. CKLW, WDRC, WCAU-W3XAU WWNC, WFBR, WCSH. 8:00 CST—WSB., Man. (A. 8S. Boyle Floor Wax.) WJAS, WEAN, WSPD, WQAM, WD KTBS, WOw. . WABC, WADC, WDRC, WBT, WTAR, WKBN, WCAH, WICC, WLBW, WBI 10:00 EST (44)—Southernaires Quartet. Poig- WHEC, WCAO, WKBW, WKRC, WHK, WHP, WFEA, WMBG, WDBJ, W nant harmony. CKLW, WCAU-W3XAU, WJAS, WJSV, WTOC, WSJS, WORC. 2:00 CST—WFBM WJZ, WBAL, WBZ, WBZA, KDKA, WCAH, WMBG. 12:30 CST—WBBM, KMBC, WHAS, WGST, WBRC, WD WGAR, WMAL, WHAM, (WSYR_ on KMBC, WHAS, WCCO, KMOX, WFBM, WTAQ, KTRH, KLRA, WREC, W 10:15). 9:00 CST — WENR, WEBC, KRLD, WOWO, WGST, WLAC, WDSU, WMT, WISN, WCCO, WLAC, WIB KWK, KSTP, KFYR, WREN, WIBA. KOMA, KSCJ, WMT. 11:30 A.M. MST— KFH, WDSU, KOMA, WMBD, WAI! WDAY, (KOIL on 9:15). KSL, KLZ. 10:30 A.M. PST—KFPY, 1:00 MST—KVOR, KLZ. — 10:30 EST (%%)—Garden of Tomorrow. E. KFRC, KGB, KHJ, KOIN, KOL, KVI, (Network especially subject to change.) L. D. Seymour; Frank Pinero Orch. KERN, KMJ, KFBK, KDB, KWG. 3:00 EST (144)—Sparton Triolians. (Tennessee Corp.) 2:00 EST (44)—Bar X Days and Nights. Langford, contralto; Three Scamps WEAF, WTAG, WCSH, WFBR, WRC, (Health Products.) Richard Himber’s Orch. WGY, WBEN, WCAE, WFI, WTAM, WJZ, WBAL, WSYR, KDKA, WMAL, WJZ, WBAL, WMAL, WBZ, WBZA WJAR. WBZ, WBZA, CRCT, WGAR, W4JR. WSYR, WHAM, KDKA, WGAR, WCKY 11: pal EST (44)—Morning Musicale. WCKY. 1:00 CST—KWK, KWCR, KSO, CFCF, CRCT. 2:00 CST—KYW, KWCR WJZ, WBAL, WGAR, WJR, WMAL, WREN, KOIL, KYW. KSO, KWK, WREN, KOIL. WHAM, WBZ, WBZA, WLW. WSYR. 2:00 EST (44)—Admiral Gene Arnold and his 3:00 EST (1)——Hour of three-quarter time KDKA. 10:00 CST—WENR, KWCR. four Commodores. (Crazy Crystals Water Wayne King’s orchestra. (Lady Esther.) KWK. Company.) WEAF, WEEI, WCSH, WLW, WRC 11:15 EST (1)—Major Bowes Capitol Fam- WEAF, WWJ, WSAI, WTAG, WEEI, WGY, WBEN, WCAE, WTAM, WWJ ily. Maria lveira, sop.; Hannah WJAR, WCSH, WFBR, WRC wey, WJAR, WLIT, WTAG. Klein, pianist; Nicholas Cosentino, ten. ’ WBEN, WTAM, WCAE. 1:06 CST— Tom McLaughlin, bar.; Four Minute WMAQ, WDAF, WOC, WHO, WFAA. Men, male quartet; symphony orchestra. KPRC, WOAI, KVOO, WOW. 12:00 WEAF, WJAR, WFBR, WRC, WTAM. MST—KOA, KDYL. 11:00 A.M. PST— WFLA, WTAG, WJAX, WGY, WIOD. KGO, KFI, KGW, KOMO, KHQ. KF WWNC, WCABE, WRVA. 10:15 CST— 2:00 EST (42)—Helen Morgan; Jerry Free- 3:30 EST Ge Garden Program WDAF, KFYR, WSMB, WEBC, WFAA, man’s orchestra; Chorus. (Bi-So-Dol.) Guest Artists. (Swift & Co.) WDAY, WSAI, KSTP, WMC, WKY, WABC, WCAO, WNAC, WKBW, WJAS, WEAF, WTAG, WEEI, WJAR, WCSH KTBS, WOAI, WMAQ, KPRC, KVOO, WKRC, WHK, CKLW. WCAU-W3XAU, WLIT, WFBR, WRC, WGY, WBEN (WAPI, WHO, WOC off 10:45). 9:15 WJISV, WBT, CFRB. 1:00 CST—WBBM, WCAE, WWJ, WTAM, WSAI. csi MST—KDYL, KOA, KMOX, WCCO, WDSU, WIBW, WHAS, WMAQ, KSD, WOW, WDAF. 11:30 EST (1)—Salt Lake City Tabernacle KOMA, KMBC, KRLD, WLAC. 12:00 3:30 EST (44)—Bubbling music of Yeast Choir and Organ. Magnificence in Church Noon MST—KLZ, KSL. 11:00 A. M. Foamers. Virginia Hamilton, vocalist; music. PST—KFPY, KFRC, KGB, KHJ. KOIN, Jan Garber’s orchestra. (WABC on 12:00 noon), WADC, WOKO, KOL, KVI, KERN, KMJ, KFBK, KDB, ; : WBZA, WHAM WCAO, CKLW, WDRC, WQAM, WDBO, KWG. WGST, WPG, WCAH, WLBW, WHP. 2:30 EST (144)—Cook Travelogues with Mal- WFEA, WDBJ, WORC, WKBN, (WNAC, colm La Prade. (Thos. Cook & Son.) WCAU-W3XAU, WEAN, WSPD, WHEC WEAF, wey, ww, WSATI, WRC, on 11:45, WICC, WTOC off 11:45.) 10:30 WREN, WTAM, WCAE, WTAG, WJAR, CST—KMBC, WHAS, WBRC, WDOD, WCSH, WFBR. 1:30 CST—WSM, WMC, WTAQ, KTRH, KLRA, WREC, KOMA, WSB, WJDX, WSMB, WKBF. WMBD, WIBW, WMT, WCCO. WLAC, 2:30 EST (44)—Big Hollywood Show. Abe WDSU, WSBT, WACO. (WISN on Lyman’s Orchestra in his ‘“Accordiana’”’ 10:45. WOwWO off 10:45). 9:30 MST— orchestrations. (Sterling Products.) 12:30 PST—KGO, KFI, KOMO, KHQ, KVOR, KLZ. WABC, WOKO, WCAO, WNAC, WKBW, KFSD, KGW. (Network especially subject to change.) WKRC, WHK, CKLW, WDRC, WCAU- 4:00 EST (44)—Albert Payson Terhune—dog 12:00 Noon EST (44)—Baby Rose Marie goes W3XAU, WEAN, WFBL, WJSV, WHEC, drama. (Spratt’s Patent Ltd.) torchy for Tastyeast. CFRB. 1:30 CST—W BBM, WFBM, , WBZ, WBZA, WSYR, WHAM, WIZ, WBZ, WBZA, WBAL, WMAL. KMBC, KMOX. WCCO. . 3:00 CST—KWCR, KSO, : WLW, WHAM, WJR, WSYR. 2:30 EST (14%)—Rings of Melody. Ohman WREN, KOIL, WLS. 2:00 MST—KOA, 12:15 P.M. EST (1)—Radio City Co rts; and Arden, piano team; Arlene Jackson, i: 5 PST—KGO, KFI, KGW, Symphony Orchestra; Chorus; Sol is. vocalist; Edward Nell, baritone. (Per- KOMO, KHQ. WJZ, WBAL, WHAM, WGAR, h JKA, fect Circle Co.) 4:15 EST (44)—Vee and Johnny; two piano WBZ, WBZA, CFCF, WMAL, wIs, WJZ, WBAL, WMAL, WBZ WBZA, team. (Wildroot.) : WCKY, WSYR, CRCT, WJR. WWNC. WSYR, WHAM, KDKA, WGAR, WLW, 11:30 A.M. CST—WREN, KOIL, WDAY, CRCT, CFCF, WRVA, WPTF, WWNC, KFYR, WSMB, KPRC, WAPI, WEBC, wis, WJIAX, WIOD, WFELA, WJR, WJIDX, KSO, WOAT, KVOO, WKY. WSUN. 1:30 CST—KWCR, KOIL, KSO, (KTHS off 12:00). 10:30 MST—KOA. WIBA, KWK, KSTP, WREN, WEBC, KDYL. 9:30 PST—KGO, KOMO, KHQ, WDAY, KFYR, KVOO, KTHS. WFAA, KFI, KGW. KTBS, WOAI, WTMJ, WKY, KYW. : (Network especially subject to change.) 12:30 MST—KDYL, KDA, KGIR, KGHL, KGO, KFI, KGW, " KOMO, KHQ. “hae 1:00 EST (144)—Dale Carnegie reveals “Lit- KTAR. 11:30 A.M. PST—KGO, KFI, 4:30 EST (144)—Chicago A Capella Choir; Ed- tle Known Facts About Well Known KGW, KOMO, KHQ. ward Davies, baritone; MKoestner’s People.” Harold Sanford Orchestra. (Mal- 2:45 EST (44)—Gems of Melody. Muriel chestra. (Hoover.) ted Cereals Co.) Wilson, soprano; Fred Hufsmith, tenor; WEAF, WBEN, WCAE, WCSH, WEAF, WTAG, WEEI, WJAR, WCSH, Harold Sanford’s orchestra. (Carleton and (C nt ued on page 70) WFI, WGY, WBEN, WTAM, WWJ. Hovey.) ontin pag 66
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Few are those today who have not been face to face with the ‘‘ jangled nerves’’ that our modern, high-speed life is blamed for! You know the signs—tenseness, irritability. Feelings that are hard to control. Fussy little habits like key- rattling... hair-mussing...pencil-tap- ping. Allare signs ofnerves that flinch. Check up now on your habits that may cause jumpy nerves. The way you eat and sleep. Your work and play. And get a fresh slant on smok- Copyright, 1934, R. J. Reynolds Tobacco Company CAMELS COSTLIER TOBACCOS HOW ARE YOUR NERVES? “DODGING TRAFFIC TAKES ee ESE ES HEALTHY NERVES, TOO, ing by making Camels your smoke. WS camels are made from finer, MORE EXPENSIVE TOBACCOS than any ofher popular brand. You’ll find Camels rich in fiavor— yet mild and delicate. Smoking will have a new zest. And each Camel renews the enjoyment...the full, satisfying taste...the pleasure of smoking at its best! MR. HOCKEY PLAYER “ New wt Never gel om yo Teste Neve We 7 owt es
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eK i Be, Psnahey 1 spurp? It's Lanny © . ep@dio s favorite son, now
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We'll Tell the World (Continued from page 15) Crosby and no beating about the bush either, Uncle. A. Right. His full name is Harry Lillis Crosby, Jr. He was born May 2, 1904 in Tacoma, Washington. He’s an American citizen of Irish descent. He was a student at Gonzaga High School and Gonzaga Uniyersity and Law School. He's never received any professional music training. He began his career in radio with the Crosby and Rinker team (Al Rinker is Mildred Bailey’s kid brother). That was over KHJ, Los Angeles in 1927—sang with assistance of Paul Whiteman and his orchestra. Harry is five feet nine, weighs 165 pounds, has blue eyes and brown hair. He likes golf, tuna fishing, women with a sense of humor and lobster diavolo. He’s married to Dixie Lee, former screen actress, has a son, Gary Evans Crosby, one year life. the “Today’s Children’? dramas. A. O, my gosh! It’s Irna Phillips. Q. Well, how about the cast of Betty and Bob? A. Right back at you. Betty—Beatrice Churchill; Bob—Don Ameche; Marcia— Betty Winkler; Tony Harker—Don Briggs; Madelaine—Loretta Poynton; Gardenia—Edith Davis; George Hartford —Arthur Jacobson; Jane MHartford— Mr. Douglass—Butler Mandeville; Baby— Dolores Giller; Mrs. Vickers—Mary Mc- Cormick. Q. When will Donald Novis return to the air regularly? A. Tune in NBC's red-WEAF work at 9 p. m. EST Saturdays. Q. Say, what’s the idea of telling us Larry Funk wasn’t on the air when he’s on the Yankee network right now? A. Oh sorry. My NBC snooper reported he was off the air. Q. Look, does Bill Childs of the Sin- clair Minstrels do that dancing? A. Nope. Q. We bet you can’t tell us the cast of Billy Batchelor without making a mistake. A. You're on. Janet Freeman—Alice Davenport; Billy Batchelor — Raymond Knight (He writes the stuff too.) Welling- ton Watts—Raymond Knight (Isn’t he the versatile one?); Peter—Bobby Jordan; Pan—Emily Vass; Uncle MHannibal— Maurice Ellis. Q. If you're so good at these casts, how about the Red Davis bunch? A. I won’t be so good at them if I have to do many more. But I can’t disappoint so many of you. Red—Curtis Arnall; Clink —Johnny Kane; Mr. Davis—Jack Rose- leigh; Mrs. Davis—Marion Barney; Betty Davis—Elizabeth Wragge; Linda—Eunice Howard. You're quite welcome, I’m sure. net- Q. Say you, you promised to give the | off-the-air-name of Katherine Norton in | Dorothy Schreiber; Mr. Burt—Bob Fiske; | old, and seems pretty much pleased with | | RADIO STARS I'M GLAD THE STEVENS ASKED US... THEYRE m A SWELL COUPLE BS.) YOU NOTICE HIS SHIRT? | LIKE THEM A LOT... BUT | WISH SHED DO SOMETHING ABOUT “TATTLE-TALE GRAY. DID _ Banish “Tattle-lale Gray” with FELS-NAPTHA SOAP s 1. “Tattle-Tale!”. that’s what your clothes are when they’re musty and gray — when they show that all the dirt didn’t come out in the wash. +. “Eattle-Tale!”. . 3. Give yourself a treat! See what glori- ous washes Fels- Naptha Soap brings you! Cleaner, sweeter clothes—c/lothes so dazzling white—you'll beam with pride! 2. What to do about it? Let your nose tell you! Change to Fels- Naptha — the golden richer soap with so much dirt-loosening naptha in it that you can smell it! ES—say goodbye to ‘‘Tattle-Tale Gray’’! Change to Fels-Naptha Soap—and hang out the snowiest washes that ever waved in a sunny backyard! For Fels-Naptha isn’t one of those “¢rick’’ soaps that make all sorts of promises and then forget to keep them. You'll marvel at Fels-Naptha’s lively, creamy suds—the way they last and last— till every speck of dirt is out! You'll love the way Fels-Naptha treats your finest linens —how gentle it is to daintiest lingerie and silk stockings— how friendly it is to hands! Fels-Naptha's price is now the lowest in almost twenty years. Get a few bars today!.. Fels & Co., Phila., Pa. Ww © 1934, FELS & Co. 69
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RADIO STARS Programs Day by Day (Continued from page 66) WFI, wey, WJAR, WTAG, CFCF, CRCT, WFBR, WRC, WTAM, WWJ. 3:30 CST—WMAQ, KPRC, KVOO, WBAP, WDAF, WEBC, WIBA, WKY, WOAI, WOW, (WCMJ). 2:30 MST—KDYL, KOA, 1:30 PST—KFI, KCO, KGW, KHQ, KOMO, (44)—Princess Pat Players; program. (Princess Pat, Ltd.) WJZ, WMAL, WBAL, WBZ, WBZA, WSYR. WHAM, KDKA. 3:30 CST— WENR, KWCR, KSO, KWK, WREN, dramatic KOIL. 100 EST (44)—“Roses and Drums.” Civil War dramas. (Union Central Life Ins. Co.) WABC, WADC, WCAO, WAAB, WKBW, WKRC, WHK, CKLW, WJAS, WJSV. 4:00 CST — WBBM, KMBC, WHAS, KMOX, WGST, WBRC, KTRH, KLRA, WREC, WCCO, WDSU, KOMA, KTSA, KFAB, KRLD. 3:00 MST—KLZ. (4)—Waves of Romance—with Vincent Calendo, vocalist; Ted Black and Orch. (Rieser Co.) WEAF, WTAG, WEEI, WJAR, WCSH, WRC, WGY, WBEN, WCAE, WTAM, WWJ, WSAI. 4:15 CST—WKBF, WMAQ. (4)—Tatkie Picture Time. Dra- matie sketch. (Luxor, Ltd.) WEAF, WAG, WEEI, WJAR, WCSH, WFI, WFBR, WRC, wey, WCAE, WSAI, WTAM, WWJ, WBEN. 4:30 CST —Wow, WMAQ, WDAF, WSM. WMC, WSB, WJDX, WSMB, KSD, WOC, WHO, Where something always happens. (Campana.) WJZ, WBZ, WBAL, WMAL, WJR, WBZA, WSYR, WCKY, WHAM, KDKA, WGAR. 4:30 CST—WENR, KWCR, KSO, KWK, WREN, KOIL, WTMJ, KSTP, WEBC, WKBF. 3:30 MST—KOA, KDYL. 2:30 PST—KGO, KFI, KGW, KOMO, KHQ :30 EST (44)—Mr. and Mrs. Crumit and Sanderson. (General Baking.) WABC, WOKO, WCAO, WAAB, WGR, WHK, CKLW, WDRC, WCAU-W3XAU, WEAN, WFBL, WSPD, WJSV, WICC, WCAH, WTAR, WHEC, WWVA, WORC, WMAS, WADC. 4:30 CST — WFBM, KMBC, WHAS, KMOX, KFAB, WDSU, KOMA, KFH. (@4)—"‘Songs My Mother Taught Me.” Muriel Wilson, soprano; Oliver Smith, tenor; Jacques Renard’s orches- tra. (Hill’s Cascara.) WABC, WCAU, WJAS, WKBW, WCAO, WHK, WJSV, WKRC, CKLW. 5:00 CST —WBBM, KMBC, KMOX, WCCO, WFBM. 700 (1)—Cadillae Concert — Symphony Or- chestra. WJZ, WMAL, WSYR, WHAM, WBAL, WBZ, KDKA, WBZA, WGAR, W4JR, WLW. 5:00 CST—WENR, KWCR, KSO, KWK, WREN, KOIL. 3:30 EST (44)—Smiling Ed McConnell. (Acme Paints.) WABC, WDRC, WBT, WKBW, WKRC, WCAO, CKLW, WCAU, WJAS, WEAN, WFBL, WSPD, WJSV, WICC. 5:30 CST WBBM, KMBC, WHAS, KMOX, WREC, WCCO. 4:30 MST—KLZ, KSL. 3:30 PST—KERN, KMJ, KHJ, KOIN, KFBK, KOH, KFRC, KDB, KOL, KFPY, KWG, KVI. : “45 EST (44)—Ward’s Family Theatre. ‘Act I—Lean and Mayfield; James Mel- ton, tenor; Green Stripe Orch. (Ward Baking Co.) WABC, WOKO, WCAO, WNAC, CKLW, WDRC, WCAU, WJAS, WEAN, WFBL, WLBZ, WICC, WFEA, WMAS, WWVA, WORC, WKBN, WMBR, WBNS. 5:45 CST—WBBM, KMOX, WBRC, WSFA. :00 EST (4%) —Two-fourths of the Mad Marx Brothers—Groucho and Chico with Lennie Hayton’s Orchestra. (American Oil. Le WCAO, WNAC, WDRC, WCAU- W3XAU, WJAS, WEAN, WJSV, WPG, WLBZ, WBT, WFEA, WHK, WKBN, WORC. (%)—Ted Weems (Real Silk.) WMAL, WBZ, KDKA, WGAR, WTAR, WWVA, orchestra; WBZA, WIR, guest artists. WIZ, WBAL, KOIL, WTMJ, WFAA, WSM, : WKY, KTHS. WOAI, —KOA, KDYL. 4:00 KGW. KOMO, KHQ. 4 00 EST (34)—Court of Human Relations. Dramatic sketches. WEAF, WTAG, WJAR, WCSH, WFBR, WRC, WGY, WBEN, WCAE, WTAM, WWJ, WSAI 6:30 CST—WMAQ, WOW, PST—-KGO, KFI, Here come the Joe Penner gags, with Harriet Hilliard and Ozzie Nelson’s orchestra. (Fleischmann’s.) WBZ, WBZA, KSO, KWK, WREN, -KOIL, WIBA, KSTP, WEBC, WDAY, KFYR, WSM WMC, WSB, WJOX, WSMB, KVOO, WKY, WFAA, KPRC, WOATI. 5:30 MST KOA, KDYL, KTAR. 4:30 PST—KGO, KFI, KGW, KOMO, KHQ. . o 7:30 wet (44)—Ward’s Family Theater. Act I WABC, WOKO, WNAC, CKLW, WDRC, WJAS, WEAN, WFBL, WLBZ, WCAU, WFEA, WMAS, WORC, WKBN, WCAO, WMBR, WCAH, WWVA, WICC. _ 6:30 CST—WBRC, WBBM, KMOX, WSFA. 7:45 EST (44)—Wendell Hall, music-making for Fitch’s. WEAF, WLIT, WTAG, WJAR, WCSH, WFBR, WRC, WGY, WBEN, WCAE, WTAM, WWJ, WSAI, CFCF. 6:45 CST —WHO, WMAQ, KSD, WOC, WOW. WDAF, WKBF. 7:45 EST (4)—Rin Tin Tin Thriller. (Ken-L Ration.) WABC, WCAT, WGR, WJAS, WNAC WFBL, WHK, W.ISV, WKRC, CKLW. oe eee — WBBM, KMOX, WFBM, 8:00 EST (1)—Gags by Cantor ané Walling- ton; Violin by Rubinoff; Rubinoff by Berg- man; Coffee by Chase and Sanborn. WEAF, WTIC, WTAG, WIOD. WFLA, WBEN, WCAE, WTAM, WWJ, WLW. CFCF, WWNC, WIS, CRCT, WEBR WRC, WGY, WPTF, WJAR, WCSH WRVA, WJAX, WLIT. %7:00 CST—WMC, WJDX, KSD, WOC, WHO, WDAF, WSB, KFYR, KPRC, WKY, WTMJ KSTP, WEBC, WDAY, KVOO, WFAA, WOAI, WSM, WOW, WMAQ. KTHS, WSMB, WAVE. 6:00 MST—KTAR, KDYL, KOA. 5:00 PST—KGO, KFI, KGW, KOMO, KHQ. 8:00 EST (44)—Evening in Paris. Musical impressions of gay, (Bourjois.) WABC, WADC, WCAO, WCAU, WEAN, WFBL, WHK, WJAS, WJSV, ~ WKRC, WNAC, WOKQ, 7:00 CST—KMBC, KMOX, KOMA, WBBM, WDSU, WFBM. WGST, . 6:00 MST—KLZ, PST—KHJ, KOIN, KGB, KFRC, KOL. aE es KVI, KERN, KMJ, KFBK, KDB, KWG. 8:30 EST (44)—Ford presents Fred Waring’s Pennsylvanians with Babs and her broth- ers, Priscilla, Tom, Rosemary, Poley and Johnny, the crazy kids. continental parties. WABC, WGLC, WNAC, WSJS, WADC, WGR, WBT, WCAH, WCAO, WCAU, WDAE, WDBJ, WDBO, WDRC, WEAN, WFBL, WFEA, WHEC, WHK, WHP, WICC, WJAS, WJSV, WKBN, WRR, KTAT, WREC, WSFA, KSCJ, WNAX WKRC, WLBW, WLBZ, WMAS, WOKO, WORC, WQAM, WSPD, WTAR, WTOC, WBBM, WTAQ 6:30 MST—KLZ, KSL, KVOR. 5:30 PST—KOH, KERN, KMJ, KHJ, KOIN, KFBK, KGB, KFRC, KDB, KOL, KFPY, KWG, KVI. 9:00 EST (14)—Seven Star Revue. Nino Mar- tini; Ted Husing; The Three Leaders; Jane Froman; Rapee’s orchestra; Vaga- bond Glee Club. (Corn Products.) WJAS, WGR, WOKO, WORC, WADGC, WCAO FBL, WHK, WJSV, WKRC, WSPD, CKLW, WTAR, WQAM, WDBO, WDAE 8:00 CST—WBBM, WoOwo, KLRA, KMBC, KMOX, KOMA, KRLD, KSCJ, KTRH, WCCO, WDSU, WFBM, | WBRC, KTSA, WDOD. 7:00 MST LZ, KSL. 6:00 PST—KFPY, KFRC, KGB, KHJ, KOIN, KOL, KVI, KERN, KMJ, KDB, KFBK, KWG. 9:00 EST (44)—George M. Cohan; Reveler’s quartet; Al Goodman’s orchestra. (Gulf Gasoline.) WJZ, WBAL, WBZ, WBZA, WHAM, WJAX, WWNC, WFLA, WIOD, WGAR. WSYR, WMAL, Watkins.) 2 WEAF, WTIC, WJAR, WFBR, WRC WGY, WWJ, WSAI, WFI, WTAM. 8:00 CST—WMAQ, KSD. WOC, WHO, WOW, | WDAF, WTMJ, KSTP, WEBC, 7:00 MST | —KOA, KDYL. 6:00 PST—KHQ, KGO, KFI, KGW, KOMO. al 9:30 EST (4)—Flash! Winchell’s on the with news, poceip, (Jergen’s.) : A WLW. 8:30 CST—KOIL, KSO, KWK, WREN, 9:30 EST (42)—American miliar Music. Album of ten Concert (Bayer). WCKY, WJAR, | WY, CFCF, CRCT. ' 8:30 CST—KSD (Continued on page 72)
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It Pays to Be Mad (Continued from page 31) Budd’s fist connects with the Colonel’s whiskers. A huge crowd gathers and all traffic is blocked. Then the playboys pick up their bag of pranks and move on. 'VE said it pays to be mad. Listen to this chapter in their crowded lives. A famous German flier, Baron Von Gronau, was scheduled to arrive in Buffalo. The Colonel and Budd, then merely two Buffalo announcers known as F. Chase Taylor and Budd Hulick, wanted permission from their station to cover the event. “We'll put the German on the air and scoop everybody else in town,” they argued. “He won't come,” the manager said. “He’s a busy man. Besides, maybe he doesn’t speak English.” “Tet us try it anyhow. We'll bring him back.” “All right. But you're wasting time.” Without a single idea in their heads but a load of resolution in their hearts, the Colonel and Budd went down the bay to see the landing. Five hours behind schedule, the Baron came ashore for his official welcome. But the delay had thrown the whole welcom- ing routine out of kilter. At the yacht club, where the mayor and all the city’s committee stewed helplessly, no one knew just what to do with the distinguished visitor. Budd and the Colonel arrived in time to sense this state of affairs. They saw the line of official cars arrayed beside the club and the escort of forty motorcycle cops on their panting machines. The police captain in charge of the escort knew Budd and the Colonel. “Where they takin’ this guy?” he asked. “Don’t you know?” they demanded. “No.” (Continued on page 73) orchestra leader, Waldorf-Astoria, NBC. | Looks as if this eligible bachelor appreciates curves, judging from the cover of his maga- _ zine—and his expression. Enric Madriguera, RADIO STARS PUT ON 5 to 15 POUNDS Quick —NEW EASY WAY Astonishing gains with new double tonic. Richest imported brewers’ ale yeast now concen- trated 7 times and iron added. Gives § to 15 lbs. in a few weeks Noe there’s no need to have people calling you “skinny”, and losing all your chances of making and keeping friends. Here’s a new, easy treatment that is giving thousands healthy flesh, attractive curves—in just a few weeks. As you know, doctors for years have prescribed yeast to build up health for rundown people. But now with this new discovery you can get far greater tonic results than with ordinary yeast—re- gain health, and in addition put on pounds of solid, good-looking flesh— and in @ far shorter time. Not only are thousands quickly gain- ing beauty-bringing pounds, but also clear, radiant skin, freedom from indi- gestion and constipation, new pep. Concentrated 7 times This amazing new product, Ironized Yeast, is made from special brewers’ ale yeast im- ported from Europe—the richest yeast known—which by a new process is con- centrated 7 times—made 7 times more powerful! But that is not all! This marvelous, health-building yeast is then ironized with 3 special kinds of strengthening iron. Day after day, as you take Ironized Yeast, watch flat chest develop, skinny limbs round out attractively, skin clear to beauty—you’re an entirely new person. Results guaranteed No matter how skinny and weak you _@ may be, this marvelous new Ironized Yeast should build you up in a few short weeks as it has thousands. If you are not delighted with the Posed by professional models results of the very first package, your money instantly refunded. Special FREE offer! To start you building up your health right away, we make this absolutely FREE offer. Purchase a package of Ironized Yeast at once, cut out the seal on the box and mail it to us with a clipping of this paragraph. We will send you a fascinating new book on health, “New Facts About Your Body”, by an authority. Remember, results are guaranteed with the very first package— or money refunded. At all druggists. Ironized Yeast Co., Dept. 35, Atlanta, Ga. YOU'D NEVER THINK THEY ONCE CALLED ME SKINNY
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REDUCE YOUR WAIST AND HIPS THREE INCHES IN 10 DAYS ...or it will cost you nothing! she othe PEREO LAS TIE GER D'TIE ... at our expense! "I have REDUCED MY HIPS 9 INCHES with the PERFOLASTIC GIRDLE” ... writes Miss Healy “T reduced from 43 inches to 341% inches”... writes Miss Brian...‘“Massages like magic”... writes Miss Carroll...“The fat seems to have melted away”... writes Mrs. McSorley. ® So many of our customers are delighted with the wonderful results obtained with this Perforated Rubber Reducing Girdle that we want you to try it for 10 days at our expense! ® This Girdle will prove a great boon. to you, for now you can be your slimmer self without exercise, diet or drugs. © Worn next to the body with perfect safety, the tiny perforations permit the skin to breathe as its gentle massage-like action removes flabby, disfiguring fat with every movement... stimulating the body once more into energetic health! This illustration of the Perfolastic Girdle also features the NEW Perfolastic Uplift Brassiere! PERFOLASTIC, Inc. Dept. 535 41 EAST 42nd ST., New York, N.Y. Please send me FREE BOOKLET describing and illustrating the new Perfolastic Girdle and Brassiere, also sample of perforated rubber and particulars of your 10-DAY FREE TRIAL OFFER. Name Address City Bo Sige ae Use Coupon or Send Name and Address on Penny Post Card DS SERS ES a EE EE A, ET LE 72 RADIO STARS Programs Day by Day (Continued from page 70) WwoOc, WHO, WOW, WMC, WSB, WOAT, WJIDX, WFAA, WSMB, WKY, KPRC, WDAF, KVOO, WTMJ, KSTP, WSsM. 7:30 MST—KDYL, KOA. 6:30 PST— KFI, KGW, KOMO, KHQ, KGO. 10:00 EST (44)—Jack Benny, Mary Living- stone, Frank Parker and Frank Black’s orchestra pile into a Chevrolet to ride the air waves with nonsense and music. (N. B. No annoying advertising plugs here.) WEAF, WTIC, WTAG, WEEI, WJAR, WCAE, WWJ, WWNC, WIOD, WCSH, WFYI, WFBR, WRC, wey, WBEN. WTAM, WRVA, WIS, WFLA. 9:00 CST— WMAQ, WOW, WDAF, WTMJ, WIBA, KSTP, WEBC, WKY, WMC, WAPI, WSMB, WDAY, KFYR,- WBAP, KTBS, KPRC, WOAI, WSM, WSB, WJDX. 8:00 MST — KDYL, KOA, KGIR, KGHL, KTAR. 7:00 PST—KGO, KFI, KGw, KOMO, KHQ, KFSD. 10:00 EST (44)—Angelo Patri, child psy- chologist wise and tolerant. (Cream of Wheat.) WABC, WAAB, WCAU, WDRC, WEAN, WJAS, WKBW, WOKO, WCAO, WFBL, WHK, WJSV, WKRC, CKLW. 9:00 CST —WBBM, KMBC, KMOX, wcco, WHAS. 8:00 MST—KSL, KLZ. 7:00 PST —KFPY, KFRC, KGB, KHJ, KOIN, KOL, KVI. 10:30 EST (42)—Hall of Fame. Guest artist and Nat Shilkret’s orch. (Lehn & Fink Products Co.) WEAF, WTIC, WTAM, WTAG, WEEI, ww, WJAR, WCSH, wLw, WFI, WFBR, WRC, WGY, WBEN, WCAE, CFCF. 9:30 CST—WMAQ, KTHS, wow, WBAP, WDAF, KTBS, WSM, KPRC, WMC, WOAI, WAPI, KSTP,° WJIDX, WSB, WKY, WSMB, WKEBF, woc, WHO. 8:30 MST—KOA, KDYL. 7:30 PST—KGO, KFI, KGW, KOMO, KH@Q. MONDAYS (April 2nd, 9th, 16th, 23rd and 30th) 6:45-7:20-7:45-8:00 A.M. EST—Arthur Bag- ley unloads more waistlines in the Metro- politan Life Health Exercises. WEAF, -WEEI, WFI, WGY, WBEN, WCAE, CRCT. (WRC on 7:30 BST) 8:30 EST (14)—Cheerio. Sprinkling op- timism on your oatmeal. WEAF, WRC, WGY, WBEN, WTAG, WEEI, WRVA, WPTF, WIS, WIOD, CRCT, WJAR, WCSH, WFBR, WCAE, WTAM, WWJ, WLW, CFCF, WWNC, WJAX, WFLA. 7:30 CST—WOW, KSD, WDAF, WSB, WMC, WJDX, WSMB, WKY, KPRC, KFYR, WSM, WOAI, KTBS, WAPI. 10:15 EST (4)—Clara, Lu, ’n’ Em. Back fence gabfest. (Super-Suds.) WJZ, WBZA, KDKA, WGAR, WHAM, WJAX, WFLA, WJR, WCKY, WRVA, WPTF, WWNC, WIOD. 9:15 CST—KWEK, WREN, KOIL, WTMJ, WIBA, WEBC, WAPI, WJDX, KPRC, WKY, KSTP, WDAY, KFYR, WIS, WSM, WMC, WSB, WSMB, KVOO, WOAT, WFAA, WGN. 8:15 MST—KOA, KDYL. 10:30 EST (44)—Today’s Children, Irna Phillips, Bess Johnson and Walter Wicker cast in these daily skits, (Pills- bury.) WJZ, WBAL, WMAL, KDKA, WRVA, WJAX, WBZ, WBZA, WSYR, WGAR, WCKY, WPTF, WFLA, WJR. 9:30 CST —KWCR, KSO, KWK, WREN, KOIL, WKY, WBAP, WTMJ, KSTP, WEBC, KPRC. 10.45 EST (4)—Will Osborne’s Orchestra. Pedro de Cordoba chants homespun phi- losophy. (Corn Products.) WABC, WOKO, WCAO. WNAC, WGR, WDRC, WCAU-W3XAU, WEAN, WHEC. 11:00 EST (44)—Kitchen Closeups. Mary Ellis Ames, Home Economist. (Pillsbury.) WABC, WADC, WOKO, WDRC, WEAN, WJSV, WCAO, WNAC, WKBW, WCAU- W3XAU, WFBL, WKRC, WHK, CKLW, WJAS, WSPD. 10:00 CST—-WBBM, WFBM, KMOX, WGST, WREC, WCCO. 12:00 EST (14)—Voice of Experience murmurs into Ears of Inexperience. (Wasey.) WABC, WCAO, WNAC, CKLW, WCAU- W3XAU, WGR, WKRC, WHK, WDRC, WJAS, WEAN, WJSV, WFBL, WBT, WWVA. 11:00 A.M. CST—WBBM, KMBC, WHAS, KMOX, WOWO, KRLD, KFAB, Wwcco. 10:00 MST—KLZ, KSL. 9:00 PST —KOL, KFPY, KHJ, KOIN, KVI, KERN, KMJ, KFBK, KGB, KRFC, KDB, KWG. 12:30 EST (1)—National Farm and Home Hour. Guest speakers; Walter Blaufuss Orchestra. . WJZ and an NBC blue network. Station list unavailable. P 2:00 EST (34)—Just Plain Bill. Skits of a big love in a small town. (Kolynos.) 1:00 CST — KMBC, KMOX, Wwcco, WFBM. 12:00 Noon MST—KLZ, KSL. 11:00 A.M, PST—KFPY, KFRC, KGB, KHJ, KOIN, KOL, KVI, KERN, KMJ, KFBK, KDB, KWG. (Seé also 7:15 P.M. EST.) 2:15 EST (4)—Romance of Helen Trent, dramatie sketch. Players—Virginia Clark, Karl Huebel, Lester Tremaine and Gene MeGillen. (Edna Wallace Hopper, Inc.) 3 - a or or or wv ~ Bs :00 EST (1)—Radio Guild. One of air’s few :00 EST (44)—Betty and Bob. Turtle-doves :00 EST (44)—Skippy. Comic strip lad :30 EST (144)—The Singing Lady. Enchant- :30 EST (4)—Jack Armstrong. All Ameri- 45 EST (4)—The Wizard of Oz. Whim- 745 EST (4)—Little Orphan Annie. Comic :00 EST (4)—Xavier Cugat’s dinner ere :00 EST (4)—Buck Rogers. Sketches of :00 EST (314)—Skippy. Comic strip char- 115 EST (4)—Bobby Benson and Sunny :30 EST (44)—Jack Armstrong. All Ameri- :45 EST (14)—Lowell Thomas. News by :45 EST (44)—Little Orphan Annie. Comic 45 EST (44)—Ye Happy Minstrel and Tiny :00 EST (44)—Amos ’n’ Andy. Still playing :00 EST (14)—Myrt and Marge. Sweetness EST.) 115 EST (14)—Billy Batchelor. Children’s :15 EST (14)—Just Plain Bill. Skits of a WABC, WKBW, WKRC, WCAU. 1:15 CST—WFBM, KMOX, KRLD. 12:15 MST —KSL, KLZ. 11:15 A.M. PST—KERN, KMJ, KHJ, KOIN, KF BK, KGB, KFRC, KDB, KOL, KFPY, KWG, KVI. vehicles of the better drama. WJZ and a blue network. Station list unavailable. bickering and cooing. (General Mills.) WJZ, WBZ, WBZA, WHAM, . KDKA, WBAL, WGAR, WJR, WLW. 3:00 CST —KWK, KOIL, WLS. in childhood radio sketches. (Sterling Products.) WABC, WOKO, WCAO, WAAB, WGR, WKRC, WHK, CKLW, WDRC, WCAU- W3XAU, WEAN, WFBL, WSPD, WJSV, WHEC, CFRB. (See also 6:00 P. M. EST.) ment for the younger ones in story and song. (Kellogg’s.) WIZ, WHAM, WJR, WGAR, WLW, WBAL, WBZ, WBZA, (Also on WENR at 5:30 CST.) can schoolboy adventures. (Wheaties.) WABC, WOKO, WCAO, WNAC, WGR, CKLW, WDRC, WCAU-W3XAU, WJAS, WHK, WFBL, WSPD, WJSV, WHEC, WEAN. (See also 6:30 P.M. EST.) sical tale for youngsters. (General Foods.) WEAF, WTIC, WTAG, WEEI, WJAR, WCSH, WFBR, WRC, WGY, WBEN, WCAE, WTAM, WWJ, WSAI. 4:45 CST —WMAQ, KSD, WEBC, WDAY, KFYR. strip heroine’s adventures. (Wander Co.) WIZ, WBAL, WBZ, WBZA, CRC KDKA, CFCF, WLW, WHAM, WGAR, WIR, WRVA, WWNC, WIS, WJAX. (See also 6:45 P.M. EST.) sic from Waldorf-Astoria in N. 6 F WEAF and an NBC red network. Station list unavailable. imaginary adventures in the 25th Cen- tury. (Cocomalt.) WABC, WAAB, WCAU, WFBL, WEAN, WJAS, WKBW, WOKO, WADC, WBT, WCAO, WHK, WJSV, CKLW. (See also 7:30 P.M. EST.) acter in childhood sketches. (Sterling Products.) 5:00 CST — WBBM, KMBC, WHAS, OLS. Wwcco. (See also 5:00 P.M. Jim. Clean Western drama for young- sters. (Hecker H-O.) WABC, WOKO, WAAB, WGR, WHK, WDRC, WCAU-W3XAU, WEAN, WFBL, WLBZ, WHEC, WORC, WMAS. (See also 8:15 P.M. EST.) can Schoolboy adventures. (Wheaties.) 5:30 CST—WBBM, KMOX, WCCO. (See also 5:30 EST.) the adventurer-journalist. (Sun Oil.) WJZ, WGAR, WLW, CRCT, WBAL, WBZ, KDKA, WHAM, WJR, WSYR. WBZA, WJAX, WIOD, WFLA. strip heroine’s adventures. (Wander Co.) 5:45 CST—WREN, KOIL, KWCR, KPRC, WOAI, WFAA, KTBS, WKY, KSTP, WEBC, WDAY, KFYR. (See also 5:45 P.M. EST.) Band. Children’s program. WABC, WNAC, WDRC, WEAN. comically human failings. (Pepsodent.) WJZ, WHAM, WJR, WCKY, WBAL, WBZ. WBZA, KDKA, WLW, WRVA, WPTF, WMAL, WGAR, WIOD, WFLA, CRCT. (See also 11:00 P.M. EST.) and sorrows backstage. (Wrigley’s.) WABC, WADC, WOKO, WDAE, WCAO, WNAC, WGR, WBT, WKRC, WHK, CKLW, WDRC, WTOC, WCAU-W3XAU, WIJAS, WEAN, WFBL, WSPD, WJSV, WQAM, WDBO, WWVA. 6:00 CST— KRLD, WSFA. (See also 10:45 P.M. dramatic sketch with Ray Knight, Alice Davenport. (Wheatena.) WEAF, WTAG, WJAR, WRC, WGY, WTAM, WWJ. big love in small town. (Kolynos.) WABC, WCAO, WNAC, WGR, WKRC, WHK, CKLW, WCAU-W3XAU, WJSV. | CFRB, WJAS. a ; 30 EST (14)—The Molle Show with Shirley Howard; the Jesters: Red, Guy and — Wamp; Milt Rettenberg, piano. ‘ WEAF, WTAG, WJAR, WCSH, WRG, WFBR, WGY, WBEN, WCAE, WTAM. ~ 6:30 CST—WMAQ, KSD, WOC, WHO, ~ wow, WDAF. d (Continued on page 74)
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lt Pays to Be Mad (Continued from page 71) Speaking as one, they said, “To the broadcasting station.” As motorcycle engines begin to pop and spin, our two mad heroes ran into the reception room, got the mayor and the distinguished aviator by their arms and led them into’ waiting automobiles. The cavalcade moved off in a blaze of glory and carbon monoxide, Budd and _ the Colonel riding with their prizes. At the broadcasting station, very pretty speeches were made. Only aiter it was all over did the mayor of the city bethink himself to ask: “Say, who the hell’s idea was it that we come over to this station. Nobody even asked me about it.” _ It is a matter of record that nobody could answer his quesion. It is also a matter of record that neither Budd nor the Colonel got a raise in salary for this ex- ploit. They didn’t care, though. They'd kidnapped a whole welcoming parade and \that was something! HE Colonel’s personal story —and Budd’s—have been told again and again. The Colonel was a broker in Buffalo, New ‘York until his interest in theatricals led ‘him to the Buffalo Broadcasting Company. ‘Budd Hulick was a Long Branch, New ‘Jersey, lad who, while working his way to |Europe on a steamer, met a group of ‘musical kids just out of college. He or- ganized them into a band and, back in America again, played for a summer at ‘Van Buren Bay in western New York. From there he drifted to Buffalo and into the business of broadcasting. His first salary, by the way, was $25.00 a week. ‘He spent his days playing phonograph records for a wide-eared audience. | It’s an old story that he and the Colonel first began to work together on the day a ietwork program broke down—wire trouble orobably—they were forced to fill in for about forty minutes. They did it with the Colonel pedaling madly on an ancient organ hey had dragged into the studio, with Budd valking to a surprised audience of the ‘mighty gas-pipe organ” and a gent named colonel Stoopnagle. . It isn’t such an old story though of how hey came to New York. And it bears out jhe burden of this article, that is, if there S$ a common sense way and a silly way to ettle something, the silly way is frequently he better. The Columbia Broadcasting System orought them to the Big Town for a trial. Metropolitan newspaper critics waited to y€ convinced that the boys were something lifferent. A banquet was planned to intro- luce them. _ Nobody who attended will ever forget it. ‘irst, the two gentlemen in the seats of ‘onor at the head of the table were such imple silent souls that not a writer in the rowd thought they could last. Second, wo of the waiters had a savage fight over vho was to carry a certain tray. It was ery embarrassing for all concerned. Third, ne of those same waiters came into the ining room with a load of toast. (Continued on page 75) RADIO STARS NEW BEAUTY IN 10 DAYS 6,000,000 Women Al- ready Adopted New Inexpensive Scientific Beauty Plan e e b Refines Skin Texture, Ends Large Pores, Pimples, Oili- ness, Blackheads, Flakiness. $5 facials, creams and lotions are out! American women have found an inexpen- sive, quicker way to skin beauty ... a scien- tific formula that brings noticeable new beauty in only 10 days! Just think! In 10 days your skin, even if blemished, has again begun to look new and fresh as a baby’s—texture finer, pores reduced, blackheads and oiliness gone, pimples (if any) clearing up. Nurses Discovered It It’s NOXZEMA SKIN CREAM, first pre- scribed by doctors to end skin faults. Next adopted by nurses as an overnight skin WONDERFUL FOR RED, ROUGH HANDS, TOO Make this convincing overnight test. Apply Noxzema on one hand tonight. In the morning note how soothed it feels—how much softer, smoother, whiter that hand is! Nox- zema improves hands overnight. GREASELESS Shin Cream After you’ve tried Nox- py zema, get the new, big money-saving 50¢ jar. corrector. Now the “miracle” formula that’s saving fortunes on beauty care for 6,000,000 delighted women. Noxzema is not a salve nor ointment. It is snow-white, greaseless, medicated. Nox- zema promotes skin beauty Nature’s way —through skin health. Its penetrating medication purges away hidden poisons that cause blemishes. Then its rare oils soothe and soften—its ice-like, stimulating astringents shrink the coarsened pores to exquisite fineness. HOW TO USE: Start on the Noxzema Beauty Plan today. For quickest results apply twice daily—at night before retiring after removing make-up. In the morning wash off with warm water, then cold water or ice. Then apply a little more Noxzema as a corrective foundation for powder. You’ll have Noxzema working for you all the time—bringing new life, new beauty to your skin—the soft, smooth loveliness that you’ve longed for. Special Trial Offer Noxzema Cream is sold by all drug and department stores. If your dealer is out of Noxzema, take advantage of this special offer—fill out the coupon and send for a FREE 25c trial jar—enough for two weeks’ treatment! Simply enclose 15c to cover cost of packing, mailing and handling. Noxzema Chemical Co., Baltimore, Md. Dept. 55. i] i i] I Please send me a 25c FREE trial jar of : Noxzema Cream—enough for at least two | weeks’ treatment. Am enclosing 15¢ to } cover cost of packing, mailing and I handling. - 1 1 1 I 1 a INGIMCRTS. fe eene NINES 2 Ae Ses Ae ee AQP ESS nk to ces MEE oie eres ee es a pe eee a ee
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RADIO STARS Have you tried the © new improved Kurlash? Programs Day by Day (Continued from page 72) 97:30 EST (14)—Music On the Aijir, with Knickerbocker quartets; Meredith Wil) guest star. (Tidewater Oil.) son orchestra. WABC, WOKO, WCAO, WNAC, WGR, WEAF, WTAG, WEEI, WJAR, WCSH WDRC,. WCAU-W3XAU, WJAS, WEAN, WLIT, WRVA, WJAX, WIOD, WFEBE WFBL, WJSV, WLBZ, WICC, WHP, WRC, WGY, WCAE, WTAM, WW. WFEA, WHEC, WORC, WGLC. WSAI, WWNC, WIS, WFLA. 8:30 CS! 7:30 EST (44)—Buck Rogers in the 25th —WMAQ,_ KSD, Woc, WHO, WOW Century. (Cocomalt.) KVOO, WKY, KTBS, WFAA, KPRC WKRC, 6:30 CST—W BBM, KMOX, WOAI. %7:30 MST—KOA, KDYL. WCCO, WFBM, WHAS. 9:30 “The Big Show.” Gertrude Nelsen, tore 7:30 EST (14)—Music by George Gershwin singer, and Isham Jones’ Orchestra, gues and orch. (Health Products Co.) stars and dramatic cast. (Ex-Lax.) Ww JZ, WBAL, WMAL, W BZ, WBZA, WABC, WADC, WOKO, WCAO, WNAC WHAM, WJR, KDKA. 6:30 CST WJAS, WSPD, WJSV, WCAH, WKBW WENR, KWK, KWCR, KOIL, WKRC, WHK, CKLW, WDRC, WCAU WREN. W3XAU, WEAN, WFBL, WICC, WBT 2:45 EST (44)—Boake Carter. News? Raw- WTAR., 8:30 CST—WBBM, WOoOWOo ther. With commentary. (Philco.) WFBM, KMBC, WHAS, KMOX, KRLD WABC, WCAO, WNAC, WGR, WJSV, WREC, WCCO, WLAC, WDSU. 7:3) WHK, CKLW, WCAU-W3XAU, WJAS, MST—KLZ, KSL. 6:30 PST—KERN WBT. 6:45 CST—WBBM, KMBC, KMOX, KMJ, KOIN, KFBK, KGB, KFRC, KDB WCCO, WHAS. KOL, KFPY, KWG, KVI, KHJ. 7:45 EST (4)—The Goldbergs. Laughter 10:00 EST (4%)—Wayne (Waltz) King’s or and tears in sketches of Jewish life chestra. (Lady Esther.) played by Jewish actors. (Pepsodent.) WABC, WADC, WOKO, WCAO, WAAE WEAF, WEEI, WSAI, WTAG, WRC, WKBW, WKRC, WHK, CKLW, WDRC WBEN, WTAM, WJAR, WCSH. WLIT. WCAU-W3XAU, WJAS, WEAN, WFBL WFBR, WGY, WCAE, WWJ. 6:45 CST WSPD, WJSV, 9:00 CST—WBBM, WOWC —WENR, WOW, WDAF. KMBC, WHAS, KMOX, WCCO. 8:00 MS" 8:00 EST (44)—Soconyland Sketches star- —KLZ, KSL. 7:00 PST—KERN, KMJ ring Arthur Allen and Parker Fennelly. KHJ, KOIN, KFBK, KGB, KFRC, KDE The real thing in Down East radio drama KOL, KFPY, KWG, KVI. —touching and amusing. 10:00 EST (42)—Contented Program. Sooth WEAF, WTIC, WTAG, WEEI, WJAR, ing words and music. Gene Arnold, nar. WCSH, WGY, WBEN. rator; the Lullaby Lady; male quartet 8:00 EST (44)—Happy Bakers. Morgan L. Eastman orchestra. Jean Pav WABC, WADC, WNAC, WGR, WHK, King, announcer, CKLW, WDRC, WSPD, WJSV, WMAS, WEA F, WTAG, WEEI, WJAR, WCSH WICC, WCAH, WMBG, WHEC, WWVA. WLIT, WFBR, WRC, CFCF, CROT NO HEAT 7:00 CST — WFBM, WBBM, KMBC, 9:00 Cs ase ee WsSM KMOX, KTAT, WCCO, WISN, KOMA. f WMAQ NO COSMETICS KLRA. KFH. WMT. WRR. 8:00 MST—KOA, KDYL. 7:00 PST— KGO. KFI, KGW, KOMO, KHQ. 115 EST (14)—Edwin C. Hill. “ Hum: KGO NO PRACTICING 8:15 EST (14)—Edwin C. Hill The Human > EST (44)—Myrt and Marge. Airing lif Side of the News.” (Barbasol.) WABC, WADC, WOKO, WCAO, WNAC, back stage below equator. (Wrigley’s. WGR, WKRC, WHK, CKLW., WDRC, 5 CST — WBBM, WFBM, WCAU-W3XAU, WJAS, WEAN, WFBL, "HAS, KMOX, WGST, WSPD, WJSV. 7:15 CST—WBBM, WFBM, WREC, WCCO, P KMBC, KMOX, WCCO, WOWO. 14e EST ORERNS ‘Menez ae ; 8:30 EST (4) —The Djer Kiss Recital. 7:45 PST— We've made a better Kurlash now... O EST, (4) = The Dj re ne i : ; KWG, KVI. ‘(See also 7:00 P.M. EST.) WJZ, WBAL, WMAL. 11:00 EST (44)—Amos ’n’ Andy. earn ee eins, Crosby, Mills Brothers. rfl Bg on human pend (Pepe daa ‘ : oodbury 10:00 CST— WMAQ, J ] lashes up to stay (in thirty seconds) and WABC, WNAC, WCAU, WDRCG, WEAN, WREN, WSMB. WEY, ‘KOI. WMI WJAS, WGR, WOKO, WADC, WCAO, WSM, WDAF, KSTP a new, improved model that turns your i i CKLW, CFRB, CKAC, WBT. 7:30 CST— WMC, WSB, KP 7 : practically wraps you up in glamour. WBBM, WRR, KTAT, WOWO, KMBC, MST_-KOA.’ 8: tte ee REL The ante is one dollar, and the winner nO ee OAS. SO ESE_EEEL, 1150" Spee ee ae ee, 10 Ee 5:30 MST— ~Z KSL. 5:2 Si ’ : ‘ ,)—-10:: ae ; KFRC, KGB, KHJ. KOIN, KOU, KVL 0 ET CA) EE Oe ; . Hs ev 2 KDB. KWG, KERN, KMJ, KFBK. KOH, KDYL, KGO, KFI, KGW, K takes all. And if it’s not at your accus 8:30 EST (144)—Voice of Firestone. Law- KHQ. KFSD. Honolulu Time KGU (See : 1 rence Tibbett, baritone, and guest artist; also 8:30 P.M. EST.) tomed drug or department store, we | William Daly’s orch. (Firestone Tire & Rubber Co.) J a TUESDAYS d it direct WEAF, WTIC, WTAG, WEEI, WJAR, sen 5 WCSH, WLIT, WFBR, WRC, WGY, - WBEN, WTAM, WWJ, WLW, CRCT, (April 3rd, 10th, 17th and 24th.) CFCF, WRVA, WWNC, WIS, WJAX, ————_—_—_—K—K—K—e—_O_ WIOD, WFLA, WCAE. 7:30 CST— 6:45-7 :00-7:20-7:45-8:00 A.M. EST — Towel THE NEW, SG KSD, KTBS, WOC, WHO, Health Exercises. IMPROVED WOW, WDAF, KPRC, WTMJ, WOAT, (For stations see Monday.) WEBC, WDAY, WIBA, KFYR, KTHS, 8:30 EST (44)—Cheerio. WSM, WMC, WSB, WJDX, WSMB, (For stations see Monday.) KVOO, WKY, WFAA. 9:45 EST (44)—The Mystery Chef. (R. B 9:00 EST (44)—Sinclair Greater Minstrels. Davis Co.) Ww oe vw = Blame contributing listeners for the jokes. WABC, WCAU, WEAN, WJAS, WADC The Kurlash Company, Rochester, Gene Arnold, interlocutor; Joe Parsons, WCAO, WEBL, WSPD, WAAB, WGR. basso; male quartet; Bill Childs, Mac 10:15 EST (4%4)—Clara, Lu ’n’ Em. The Kurlash Company of Canada, at Toronto, 3 McCloud and Cliff Soubier, end men; (For stations see Monday.) band direction Harry Kogen. 10:30 EST (14)—Today’s Children. WJZ, WGAR, WRVA, WWNC, WLW, (Fcr stations see Monday.) ; WIS, WJAX, WIOD, WFLA, WBAL, 11:00 EST (44)—Home economics. (Pet milk.) : WBZ, WBZA, WHAM, KDKA. 8:00 CST WBT, WCAH, WCAO, WDAE, WDBO, % —WSB, WLS, KWwkK, WREN, KSO, WHK, WJISV, WKBW. WLBw, WQAM, ; KWCR, KSTP, WEBC, WDAY, KFYR, WSPD, WTAR, WTOC, CKLW. 10:00 ae WTMJ, WFAA, WMC, WSM, WSMB, CST — KFH, KLRA, KMBC, KMOX, : . : WJIDX WIBA, KPRC, WOAI, KTBS, KOMA, WRR, KTRH, KTSA, WBBM, CREAM if WKY, KOIL. 7:00 MST—KOA. WBRC! WDOD, WNSU, WGST, WHAS. DEODORANT | ; e 9:00 EST (%4)—A & P Gypsies es ws ee wo WOWO, WREC, : H direction Harry Horlick. Frank Parker, 11:15 EST (44)—Charm Secrets. Jean Ma ow y Freshness WEAF, WTIC, WTAG, WEEI, WJAR rill, beauty authority. (Lavoris.) WCSH, Ww, WLIT, WRC, WGY, WNAC, WHK, WGAU, WFBL, WJSY. WBEN, WCAE, WTAM. WSAI. _ 8:00 oe CS BBM, WOWO, KMBC, CST—WwoOw, WDAF, WHO, WMAQ, KMOX. 11:15 EST (44)—Child Welfare Program. KSD. WOC. (General Foods. 9:00 EST (4%4)—Rosa Ponselle; Andre Kos- zt “ % telanetz Orchestra re: Ke. mixed Gn ne a ae we BF) WABC, WADC WV: TC v ’ WKRC, WHK, CKLW, WDRC, WCAU, WBEN, WTAM, WWJ, WCAE, WLW. 10:15 CST—WBAP, KSD, woc, WHO, WJAS, WFBL, WSPD, WJSV, WQAM, WDBO, WDAE, WPG, WLBZ, WICC, WDAF, WTMJ, KSTP, WEBC, KPRC, VDBO, = WKY. WMAQ, WSM, WMC, WSB, WAPI, WBT, WTAR, WMBG, WDBJ, WHEC, VSI WTOC, WORC, WEAN, WBNS. __ 8:00 wee. KTHS, KVOO, WOAI, KTBS, 1ST—W M, WKBW ‘WOWwO, KTAT, = . eA “get acquainted” gift arom REJUVIA, fae casOriee Cee Sean ve WREC, WHAS. 1180 HST Gio ED Wons, piano twice. stick of more than a million women. comple: ‘ ri rae ~CCO_ r ‘ ‘ab 2” i 17 x 22” scientific character reading chart absolutely WIS Se ee Wes ae eat WABC, WOKO, WOAO, WNAC, WG FREE to you. ee emp aa le it ae WKRC, WHK, CKLW, WDRC, WC Study your sweetheart’s character. Analyze your WMT, KFH. 7:00 IST—KLZ, +. WJAS, WEAN, WFBL, a ee WB' friends® Learn what you are, and why you are® You 6:00 PST—KERN, KMJ, KHJ, KOIN, WCAH, WHP, WMBG, : will be amazed with the mysteries that inis ehart will KFBK, KGB, KFRC, KDB, KOL, KFPY, CST—WBEM, "WwoWwo,’ KMBC i pd KWG, KVI, KOH. KMOX, WGST, WBRC, KRLD, KT Mail your name and address on penny post card. No 9:30 EST (14)—Jack Frost’s Melody Mo- FRB. WREC wcco, WLAC. cost. No obligation SEND NOW TO Rejuvia awanta Guest artists; Joseph Paster- K Vv oF pes Beauty Labs., Inc., Dept. E42 395 Broadway, N Y HCO IED heck Delighttulelielit overs KOMA, Ww IBW, Ww : nack’s orchestra. Delightful lig opera, KSL. 8:30 PST—KOIN, KGB, KEFRC \ Try REJUVIA Lipstick today, velvet smooth, per- WJZ, WBAL, KDKA, WHAM, WGAR, koL, KFPY, KVL, KERN, KWG, K pe ak ei geelntsih ‘agg ae in eo iden shade for your WLW, WJR. 8:30 CST—WENR. : KDB, KFBK. 1 ndividual complexion. tested quality full size ic os rae Ship of Joy wit lipstick for only 10 cents at most 5c and 10c Stores. Ge ea ease eaent aceite Dorie and (Continued on page 76) \
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‘lt Pays to Be Mad (Continued from page 73) “Have some toast,” he said pleasantly to one radio editor. “No thanks,” said the editor. The waiter’s attitude became belligerent. “Have some toast,” he growled menacingly. And the timid editor took some toast. The waiter went to a more hard-bitten in- dividual with the same offer. No.” “Have some toast,” roared the waiter. “No $7? HE whole tray of toast described an ' “arc through the air and crashed down ‘on the hard-bitten one’s lap. Toast covered his plate, his front, got in his vest pockets, in his hair. The dining-room, was a bed- lam. The other waiter came up on the run and tried to start a fight. Just when it } seemed they would murder each other, they } took off their coats and aprons and were introduced to the limp newspapermen as Colonel Stoopnagle and Budd. That was their introduction to New 'York. Hardly a common sense one, was it? But lordy, how well it worked. I could tell you a lot of other things about these men. About Budd’s marriage between radio programs when he was -making only a third as much money as his wife. About the Colonel’s choice between the upholstered security of Buffalo’s social 'set and the hazardous radio route he selected. About all the unconventional things they have done to get where they’ve got. | But the point is already proved, isn’t it? I mean, if the mad way has turned out to be the right way so many times for them, mightn’t it turn out to be the right way for a lot of us a lot of times, too. I’m not ‘sure, of course, but the next time some- ‘body says to me, “Use your common sense,’ I think Ill deliberately go ga-ga just to see what happens. Even if it flops, if I get half as much fun out of making mad decisions as have Colonel Stoopnagle and Budd, I can’t lose. \No, he isn't a character out of a story book. ba is Pappy of the Ozark Hill Billie Billies, NBC. Ezra, Zeke and Elton are the others. "i EEE EE —— IT” ___— RADIO STARS VERY DAY, more and more women are adopting Norforms as the easi- est, most convenient and satisfactory form of feminine hygiene. Norforms are easy-to-use antiseptic suppositories that melt at internal body temperature, and spread a protective, soothing film over delicate membranes and tissue—an antiseptic film that remains in effective contact for many hours. Norforms contain Parahydrecin—a powerful new antiseptic developed by The Norwich Pharmacal Company, makers of Unguentine. Parahydrecin kills germs, yet is harmless to tissue. There is no danger of an “over-dose” or “burn.” Norforms are completely ready for use. They require no awkward apparatus for application. They leave no lingering antiseptic smell around the room or about your person. They are dainty and feminine, and actually deodorizing. Many fastidious women use them for this purpose alone. Send for booklet,“The New Way,” by Dr. M.W. —gwe— Stofer. It gives further facts about Jor ®18) modernized feminine hygiene. Or P= buy a box of Norforms at your Wiszereh druggist’s today. 12 in a package, Unguentine each individually foil wrapped. NORFORMS KNOWN TO PHYSICIANS AS VAGIFORMS The Norwich Pharmacal Company, Dept. 115, Norwich, New York Please send me Dr. Stofer’s Norform booklet in plain envelope. I want to know more about “The New Way” to safe, easy feminine hygiene. Name Address.
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RADIO STARS —@ Programs Day by Day (Continued from page 74) 11:30 EST (44)—The Climalene Carnival. Gale 7:30 CST—WLS, KOIL, WREN, KSO, - Page, Contralto; Frank Hazzard, tenor; KWK. King’s Jesters; Harold Stokes Orchestra; 8:30 EST (44)—The Voice of Experience. Don McNeill, M. C. (Wasey.) WGY, WTAM, WSAI, WBEN, WWJ. WABC and Columbia network. 8:30 EST (4%)—Lady __Esther Serenade. 445. EST (14)—Horlick’s Adventures in ‘ Wayne King's undulating dance music, "Health. Dr, Herman Bundesen's drama- WCSH, WTAG, WEEI, WJAR, WRC, tized health ran, KOA, DYES WTAM, ww, WSAIL. 7:30 csT— PST—KGO. KGW, KOMO, KHQ, WIM, ESD, WOE oe mcrae KFSD.. (See also 8:30 P. M. EST.) WMAQ, WKBF, WDAF, WKY, KPRC, 44:45 EST (34)—Voice of Experience. (Wasey.) 9:4 Stillman’'s FRECKLE CREAM 11:00 A.M. CST. WKBP, wow, woc, 9:00 EST (42)—Benjamin Bernie and his WMAQ, WDAF, WHO. a4 boys dying for deah old Pabst Brew. 12:00 Noon EST (%4)—The Voice of Ex- WEAF, WFBR, WEEI. WCSH, WBEN, Ss perience, — WCAE, WRVA, WWJ, WRC, WTAG, ¥ ; ae (For stations see Monday.) WJAR, WGY, WTAM, WLW, WEE i decete EST (1)—National Farm and Home 8:00 CST—KSD, WHO, WSM, WSMB, () . ° our, WOAI, WFAA, KSTP, KFYR, WOC; Mi. < | (For stations see Monday.) — wow, WMC, WKY, KPRC, WTMIJ; i ¢ 1:00 EST (44)—Marie, the Little French WDAY, WBAP, WLS. 7:00 MST—KOA, | ed Princess. Dramatic sketch. (Affiliated (See also 12:00 Midnight EST.) BE THRIFTY a Prat ca, cxrw, wane, wie, "ude oe” acute, Soeai ants; “Sos oF aV AL, 2 VV. + . ice Mock, soprano; voca rio; Jose ron WCAU-W3XAU, 12:00 Noon CST—WBBM, Koestner’s Orchestra, make up Household = ACTUAL KMBC, KMOX, WGST, WODSU. 11:00 Musical Memories. - T ©2035. SIZE AM. MST_KLZ, KSL._ 10:00 A.M. PST— WJZ, WBZ, WBZA, WBAL, WHAM, TE KHJ, KFBK, KFRC, KDB, EEA. ES WA 8:00 Pi < , KVI. f * EN, KSO, WK, WLS. ; 1:15 EST (4)—Joan Marrow. Music. (Mar- 9:15. (44)—That_ Weeping Warbler, Ruth Et- Here is a ‘lipstick’ deodorant that has row 0) NAC, WGR, CKLW, WIJAS, ed A © One everything. The purest and finest ingre- eRe CST—WBBM, WABC, WAAB, WADC, WBT, WCAHS . are a IN. T 7 Tv i 7 dients. Exquisite texture. Instant effec- 1:30 EST (%4)—Easy Aces. Sketches of WEBEL, WHEG, WHE, ‘wicc, WJAS, tiveness .. . and a container that is the last Bridge table. 7 aa Sar? nue wonion Wisv, WKBW, WKRC, WNAC, WOKO, : = qe es WABC, WCAO, ; : F VWQAM, WSPD, W ; OW: } é word in daintiness and convenience. WKRC, CKLW, WCAU-W3XAU, WJAS, 8:15 CST KF, KLRA, RMBC, KMOx, i @ in- WNAC. 12:30 CST— WBBM, KMOX, KOMA, KSCJ, KTRH, KTSA, WBBM, And, most important, TEKERO lip KMBG, WCCO. 11:00 MST—KLZ, KS: WBRC, WCCO, WDSU, WFBM, WosT, stick deodorant has refused to follow a 10:00 PST—-KERN, KMJ, KHJ, KOIN, WHAS) WIBW, WISN, WLAC,’ WMBD. prevailing custom. Refused to reduce tie ee ee KOL, KFPY, WMT, WOWO, WREC, WRR. 7:15 Mom size of its 10¢ stick. . . just now the favorite 2:00 EST (44)—Just Plain Bill. KPRC’ KGB’ KH) KOIN- KOL KVL method of raising prices. (For stations see Moniey,)) see | eal 9:30 EST (4) — Eddie Duchin and his or- } epPee 2:15 EST (44)—Romance o elen ren chestra. epsodent.) You'll be attracted at once by the, gen- acainatio svctene ‘ WJZ, WBAL, WMAL, WBZ, WBZA, erous size and smart beauty of TEKERO. CISA ae Bee Monday.) ee WSYR, WHAM, WGAR- WIR KDKA, t 3:30 ES G4)—Woman’s adio eview. C 5 = IST—KWEK, Aes A Procure a package for your purse... or (For atationaisee Monday.) WREN, WENR. your dressing table. 4:00 EST (14)—Betty sand, Bob. 9:30 EST (4) —Ed Wenn, his horse; Graham, * * For stations see Monday. is orse laugh; ou yitten an is ut ene pryorlte paneer One Baus 5:00 EST (%4)—Skippy. wee pluss;. musie by male quartet and Vor- ve een su 1 1 mal (For stations see onday. ees Orchestra. y pplied, just clip an ail this 5:30 EST (44)——The Singing Lady. WEAF, WCSH, WFI, WRC, WFBR, coupon. (For stations see Monday.) WGY, WLW, WIS, 'WWNC, WJAX, ; 5:30 EST (44)—Jack Armstrong. WPTF, WBEN, WJAR, WWJ, WEEI, ee SE ee ee ee (For Sap pies mere eae anome WTAG, WFLA, Ee an 5:45 EST (44)—Wizard o Z. Be ST—WJDX, WSMB, WMA nl TEKERO, INC. Dept. M-1 = “(For Bi ae see Monday.) e KSD, WOW, WHO, WOC, WDAF, WOAI, r Empire State Building, New York City 5:45 EST Ce a Annie. wae aM. WE. WIBA, St b S or stations see Monday. 7 y TDAY, FYR, KV ea’, f ’ I enclose 10¢ (coin or stamps) for one purse 6:00 EST (344)—Xavier Cugat’s Orchestra WKY, KTBS, KPRC, WTMJ V9i30 MST— . container package Tekéro Lipstick Deodorant, with Mme. Frances Alda. KDYL, KOA, KGIR, KGHL. 6:30 PST 1 (actual size shown in picture.) (For stations see Monusy-) —KFSD, KTAR, KGO, KFI, KGW, ; : EST —Buck Kogers. KOMO, 5 Z Name .. «:..2s:- ehiee 6b clacaere soe SL oe eee ¢ OCFOF stations see Monday.) 9:30 ae Pea a a Symphony Or- 6:00 EST (44)—Skippy. chestra. Eugene Ormandy, conductor. OU bc ee ROS eiensos 1 StF ee ave ace (For stations see Monday.) ‘tilities. r 2 ; (General Household Utilities Co.) Town State 6:15 EST CA)—Bohhy. ste WABC, WADC, WBT, WCAO, WCAU, Sonor ist osm were Te See enue eg yee re momen WDRC, WEAN, WFBL, WGR, WHK, : (For stations see Monday.) Muh WAS W WASH We WERC, _WSBEs 4 6:45 EST (4)—Little Italy, Italian home Oe SOM en ee skits. (D. L. and W. coal.) Sage WBBM, WCCO, WDSU, WFBM, WHAS, WABC, WAAB, WCAU, WDRC, WEAN, WMT, WNAX, WOWO. 7:30 MS Z WHP, WKBW, WOKO, WCAO, WFBL, RSL.’ 6:30 PST-REPY. “KER, EGE, ' WHEC. S KHJ, KOIN, KOL, KVI. : ‘ 6:45 EST (44)—Lowell Thomas. News. s E ZY z er LIPS TAC KD EOD OR ANT (For stations see Monday.) 10:00. EST a Ge, ee eae Ce (Yor 3 Boysa; Stoopnagle and Budd and Connie 624 eT encase Boswell. (Light a Camel.) or stations s B\ : r fs it 2 a A gaa Aries WABC, WAAB, WADC, WBIG, WBT, 4 8 eT fons neon onan) WCAH, WCAO, WCAU-W3XAU, 'WDAE, 7:06 EST (44)—Myrt_and Marge. WDBJ, WDBO, WDRC, WEAN, WFBL, “(For stations see Monday.) WFEA, WGR, WHEC, WHK, WHP, WICC, yf EST G4)—Billy Batchelor. WJAS, WJSV, WKBN, WKRC, WLBZ, “(For stations see Monday.) WMAS, WMBG, WOKO, WORC, WEG, I y15 EST G4)—Just Plain Bill. WQAM, WSJS, WSPD, WTAR, WTOC, j =15 ES Deis ta Me) WWVA, CKLW. 9:00 CST—KFAB, KFH, 0% 7:30 EST @4)—Phil Cook, his Squeaker and KLRA, KMBC, KMOX, KOMA, KRLD, ““"'the Silver Dust Serenaders. KSCJ, KTRH, KTSA, WACO, WBBM, WEBC. WOKO, WGR, WDRC, WCAU, WBRC, WCCO, WDOD, WDSU, WFBM, Se 9 WJAS, WFBL,’ WHEC, WMAS, WWVA, WLAG, WMED, WMT. WNAX, WOWO, % WORC. ee Z q , : 4 id 3s 1/,)—Buck Rogers. WREC, WSFA, WTAQ. 8:00 MST—KLZ, ; rm ? —_ SE Oe Ana weeaondans) KSL. | 7:00 PST—KFPY, KFRC, KGB, a 3:45 EST (44)—Boake Carter. KHJ, KOH, KOIN, KOL, KVI. ‘ For stations see Monday.) 10:00 EST (4%4)—Lives at Stake. Drama. : 7:45 EST (4)—The Goldbergs. arold Stokes’ orchestra. (General Tire.) | — (For stations see Monday.) WEAF and an NBC red net work includ- ih 8:00 EST (44)—Eno Crime Clues. Edward ing South Central, South West, Mountain Reese and John MacBryde star in an- and Pacific Coast stations. Exact list ; other Spencer Dean mystery drama. unavailable. . Second half tomorrow ee ae 10:30 ee (4) Matame Sylvia, Honea 1. 5 7JZ, WBAL, WMAL, ’BZ, y . beauty expert, presents movie stars. by Secretly and Quickly Removed! OA. WGAR, WLW, WJR. 7:00 EST— WEAF, WEEI, WTAG, = ayRe, wine | OU can banish those annoyin WMAQ, KWK, WREN. P WEEN, ee : Ae 4 Yoriereesne tack lee ieee aeel 8:00 EST (34)—Little Jack Little and his ae Yee ae ee surely in the privacy of your own orchestra. _ (Continental Baking Corp.) wee PST_KGO, KFI. KGW,’ KOMO, . room. Your friends will wonder how WES BUEN spe, aul ae KHQ = ; : : j . you'did it, Sallmsn sie CKieG, WHEC’ WMAS, WWVA, WBNS. 10:45 EST (1%4)—Myrt and Marge. | Dire icakinconee nee 50° 7:00 CST— WBBM, WISN, WFBM, (For stations see Monday.) Leavestheskinsoftand smooth, wcco, KMBC, KOMA, KMOX, WMT, 11:00 EST (44)—Amos ’n’ Andy. thecomplexionfreshand clear. AJar WRR, KFH, KTAT, KLRA, WREC. (For stations see Monday.) Mall this Coupon to Box 10 THE STILLMAN CO., Aurora, [llinols O Booklet on Freckles. QO Sample Face Powder. ee WSM, WSB, WMC, WSMB, 5 MST—KLZ, KSL. 8:45 PST —KFPY, vy : n J * i 8:30 EST (4)—Horlick’s Adventures in ee LS eM eet) KO. ee Health. ate Pelee Bundesen’s drama- EON 1D M. EST.) tized healt alks. 7 7 7 TT w “ . Wee, VERGr, “WLW, “WEAR,” WIE (Continued on page 78)
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The Story Rubinoff Wouldn't Tell (Continued from page 49) solid foundation. The young Rubinoffs had everything in their favor. A great love for each other to start with. One common goal and interest—their music. And with Dave’s status as an orchestra leader growing daily, there was not the usual money troubles that newlyweds gen- erally have to combat. Oh, they were ideally mated and Dave Rubinoff felt that he was the happiest man in the world! They were never apart. When Rubinoff went on tours, Dorothy went with him. On these tours Dorothy would stay at Dave’s side to guide him. She was first and always a musician. “Your violin is your first love,” she once told him. “It must come before every- thing else. And never forget that.” T rehearsals it was a familiar sight to see Dorothy sitting alone in the bar- ren theatre, with eyes half shut as she listened to her gifted young husband pour out his love and happiness to her in the rich, emotional tones of his violin. But the rigors of constant traveling were placing a terrific strain on Dorothy’s frail health. So busy and happy were they that Rubinoff didn’t notice the wan look on Dorothy’s face—nor the tired, list- less droop of her body. It was only when Dorothy collapsed one day at rehearsal and Rubinoff feverishly summoned a doc- tor, that he discovered the great strain and ordeal she had been undergoing. The doctor shook his head. “Your wife is a very sick girl,” he told the grief-stricken Rubinoff. Through the long nights Rubinoff sat beside Dorothy, sat and watched her, his (Continued on page 79) Martha Mears landed in New York without a job, but in two weeks she had choice spots NBC. over Now she's singing on the Armour program. RADIO STARS Get the Clear, Lovely Skin Men Can’t Resist! CLARK GABLE AND CLAUDETTE COLBERT in “It Happened One Night,’ a Columbia Picture Read How a Remarkable Pasteurized Yeast Ends Ugly Spots and Blemishes and Keeps the Skin Youthful and Alluring CLEAR, lovely skin, a fresh, radiant complexion, eyes that sparkle—have you these charms that win men’s hearts? If not, try eating this new type, scientifically pasteurized yeast that is bringing beauty and vivacity to thousands of women. Skin and complexion troubles, says medi- cal science, are nearly always caused by con- stipation or a run-down, nervous condition. To combat these causes of bad skin you need to enrich your diet with certain nutri- tive elements. In many of our most com- mon foods these elements are entirely lacking. Few people get enough of them for maximum health. Yeast Foam Tablets contain concen- trated stores of these corrective substances. These tablets are pure yeast and pure yeast is the richest known food source of the vitamins B and G. These precious elements strengthen the digestive and intestinal organs. They fortify your weakened nervous system. Thus they aid in building the health and vivacity that make you irresistible to others. These results you get with a food, not Yeast Foam Tablets Stay Fresh for Months Name Address City FREE: MAIL THIS COUPON TODAY NORTHWESTERN YEAST CO. 1750 North Ashland Ave., Chicago, Ill. Please send free sample and descriptive circular. a drug. Yeast Foam Tablets are nothing but pure yeast pressed into convenient, easy- to-take form. A scientific toasting process gives this yeast a delicious, nut-like flavor. It cannot cause gas or discomfort and it is always uniform. This yeast is used by various laboratories of the United States government and by many leading American universities in their vitamin research. Look and Feel Years Younger Any druggist will supply you with Yeast Foam Tablets. The 10-day bottle costs only 50c. Get one today. Then watch the improvement in the way you feel and look. See how your friends note the change in your appearance. Thankful for clear skin again: “I certainly am pleased at the results Yeast Foam Tablets have given me. Before I started taking them my face looked terrible. Now it is beautifully clear. I can’t thank you enough for the relief vour yeast has afforded me." ~ OAKWOOD, wWISs. Not a blemish now: “My face was so covered with pimples and rashes that I was ashamed to walk down the street. I have now been taking Yeast Foam Tablets for three months. They have done wonders for me. There is not a blemish on my face."". CLEVELAND, OHIO MM5 State 77
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RADIO STARS Programs Day by Day (Continued from page 76) 12:00 Midnight EST (44)—Ben Bernie and his WLIT, WFBR, WRC, WGY, WBEN, orchestra. WCAE, WTAM, WW3J, WSAI, WTAG, 9:00 PST—KGO, KFI, KGW, KOMO, WCKY, CFCF, CRCT. 17:00 CST—WLS, KHQ. (See also 9:00 P. M. EST.) Sane WOW, WDAF, WOC, WHO. F e :00 EST (44)—Eno Crime Clues. WEDNESDAYS (For stations see Tuesday.) = :15 EST —Edwi . Hill. (April 4th, 11th, 18th and 25th.) Sct EAT Oe ee es ae =a =a nian - E 8:30 EST (44)—Dangerous Paradise. Dra- 6:45-7:00-7:20-7:45-8:00 A.M. EST — Tower matic sketsh with Kisie Elis and osiae Health Exercises. Dawson. (Woodbury.) (Sor stations see Monday.) WJZ, WBAL, WMAL, WBZ, WBZA. 8:30 EST (14)—C heerio. , WSYR, WHAM, KDKA WGAR WIR, (For stations see Monday.) CFCF 7:30 CST—WLS KWCR KSO a! — aah Pee hid es Stati KwkK. WREN KOIL : i : VIZ and an NBC ue network. ation A x i oe . 3 ae tinavallable: 8:30 EST (1)—Albert Spalding, violinist; Sr oeicy . ’ Conrad Thibault, baritone; Don Voorhees 10:15 EST (44)—Clara, Lu ’n’ Em. Orchestra. (Centaur Co.) z (For stations see Monday.) WABC, WNAC, WGR, WCAU, WDRC 66 10:15 EST (4)—Bill and Ginger. Songs and WEAN, WJAS i, B, DP ould PAG Wore ae are WGR CKAC, WCAO, WreL, WHkK wsv. YZ 71 i) Of’ ‘ERC. WJAS, WEAN, WFBL, WJSV. WKRC, CKLW. 7:30 CST — WBBM. WwW WOWO, KLRA, KMBC, KMOX, KOMA TCAU-W3XAU, WHK. "KTSA.” WE ’ We an, i e 99 ean EST 4 rods y's Children. Se RE Oe ae ee D | 10:30 EST (4)—Todays, Child WDSU, WFBM, WGST. WHAS, WLAG one says os am hs aan ye Crocker. Cooking talk. anne oe Sree eas eneral Mills. sf 5 q : : If you are embarrassed by pimples, black- WEAF, WAG, WEEL Wisn WRC (KERN RMI KER, ROB KWo NN 5 . VJAX, “SH, Ds pe as 5 :00 EST (14)—Nino Martini, tenor; Andre heads, eczema, minor rashes or other skin WGY, WE vee pelea Kostelanetz orchestra; 16 voice mixed blemishes, you can depend on POSLAM CST—KYW, KSD, WOW, KPRC, WOAIL, Grom catnel ee Mond - eo Bee . KVOO, WDAF, WKY, KTHS, WOC. Oe Sn ee eee ee to relieve their discomfort quickly and a ee - 9:00 EST @4)—Ipana Troubadours. Frank safely 10:45. EST (4)—Will Osborne’s Orchestra. Blackie | Ores eee A tiger : arenas Cordoba, nae oo ; Ray erton, tenor; gues An unsi Ss | (For stations see Monday. RAR ; § happiness Fa POS a Mi not mar ee 11:00 {BST Ch) —Biteken Dice nee: bE ee ests Rat ved: astwoee, Sa I A ( - stations see Monday. P ; W. i ‘ , 4 1S so concentrate 12:00, EST (4)—The Voice of Experience. egneeae (a) Warden Lawes acts in it works wonders almost overnight. Thou- (For stations see Monday.) drama of £0,500 Scand tt Bisa t=e: aes sands who thought their skin troubles | !**fyo%e> ie cea a WJZ, WBAL, WMAL, WBZ WBZA ; t our. WSYR, WHAM, KDKA, WGAR, WIR. z (For stations see Monday.) TCKY. = . TS ; boneless are BANE this famous ointment | 4.9)° “5st"'G,)—Marie the Little French WCKY. 8:00 CsT—Wi8, KWCH, KSO, ss Hiseeticn results. Princes... cataeadae) 9:15, EST | (%4)-Alexander Woolleott—“The E Ian Ay, \a Mae MOOR: own Crier.’’ our own druggist has recommended 1:80 EST (Ye) eaey eo ceday.) WABC, WADC, WOKO, WCAO, WNAG, and sold POSLAM for more than 25 years. | 2:00 EST (%4)—Just Plain Bill. Ny ee ey ae ee A k hi 1 50. h (For stations see Monday.) WIAS, W EAN, WSPD, WQAM, WDAE, sk him! 50c everywhere. Se eee ee WLBZ, WICC, WBT,’ WLBW, WFBA, Fahd ieee ee ee & xer Qa WTAR, WMBG, WDBI, WTOC, WMAS, POSLAM co ee. rite (For stations see Monday.) = ad ee Dood snare BE a : EST —Woman’s Radio eview. Neca - 1) Se y , , ey Desk 14-W. 8:80. ESE eiseeuen Suorilaee) KTRH, KLRA, WREC, WISN, WCCO, 254 West 54th St., New York, N. Y. on Cp Ty andl Blab WDSU, KOMA, WMBD, KTSA, KSCJ, WSBT, WIBW, WACO, WMT, KFH. q stations s Monday. (For stations see ce) y-) 7:15 MST—KVOR, KLZ. :00 EST (44)—Skippy. or (For stations see Monday.) 9:30 EST (4)—Burns and Allen; Guy Lom- 5:30 EST (14)—The Singing Lady. bardo Orchestra. (Light a Kobert Burns.) (For stations see Monday.) WABC, WADC, WOKO, WCAO, WJSV, 5:30 EST (44)—Jack_ Armstrong. WNAC, WKBW, WKRC, WHK, WBIG, (For stations see Monday.) CKLW, WDRC, WCAU-W3XAU, WJAS. 5:45 EST (44)—Little Orphan Annie. WORC, WQAM, WEAN, WFBL, WSPD, (For stations see Monday.) 4 WDAE, WBT. 8:30 CST—WBBM, KRLD, 6:00 EST (4)—Xavier Cugat’s dinner music. KMOX, WOWO, WFBM, KMBC, KTRH, (For stations see Monday.) WCCO, KOMA, KTSA. 17:30 MST—KLZ, 6:00 EST (14)—Buck_ Rogers. KSL,. 6:30 PST—KERN, KMJ, KH4J, (For stations see Monday.) a eS ee KFRC, KDB, KOL, :00 EST (44)—Skippy. we : b . (For stations see Monday.) 9:30 EST (44)—Fred Allen’s nasal nonsense; 6:15 EST (4)—Bobby Benson. Portland Hoffa’s childish chirpings; Jack (For stations see Monday.) Smart’s various voices, and Grand Canyon 6:30 EST (4)—Jack_ Armstrong. Grofe’s Orchestra. (Sal Hepatica.) (For stations see Monday.) WEAF, WTAG, WEEI, WJAR, WLW, 6:30 EST (34)—George R. Holmes, Chief WIS, WCSH, WLIT, WFBR, WRG, Wash. Bureau, International News Service. WCAE, WJAX, WGY, WBEN, WTAM, WEAF, WJAR, WFBR, WWNC, WSAI, WWJ, WRVA, WIOD. 8:30 CST—WMAQ, WRC, WWJ, WIS, WGY. 5:30 CST— KSD,’ WOW, WDAF, WTMJ, WIBA, woc, WHO, KFYR, WwsM, ey SS ee Raf he KFYR, WSB, WDAY, WSB, WJDX, KVOO, WMAQ, 7MC, y ; 7SMB. KPRC, KTHS, KTBS, WOAIT, WFAA. 10:00 EST (%)—Plough’s Musical Cruise, 4:30 aS KOA, KGIR, KGHL. Vineet eee Ea su 3:30 EST— B “ ; Ss; James E 6:45 EST (4)—Lowell Thomas. lington. i : (For stations see Monday.) WJZ, WMAL, WBZ, WBZA, WHAM, 6:45 EST C4) — Sable Onna Annie. ae wae Bee oer WJAX, (For stations see Monday. . y x 4 : "4 ‘ Y, WPTF. 6:45. EST—Ye Happy Minstrel and Tiny 9:00 CST—KWCR, KWK, KSO, KOIL, Band. WREN, WSM. WMC, WSB, WAPI (For Biat ions see moneaa) WJIDX, ee ae ee KPRC, . s ~ In? a oa 7 7:00 EST (44)—Amos mn Andy. WOAI, s, I c KBF. The milk of human kind- ‘(For stations pee Monday) 10:00 EST (44)—Veteran Ted Ficrito and his 7:00 EST (4)—Myrt_and Marge. orchestra. (Light an Old Gold.) flows d Radi (i, sta On Se ee Wane, WwADG WOKO, WCAG, wNaG 7:15 ES /A,) —Bills : WCAU-W3XAU, WEAN, WSPD, WQAM, NESS TICS 2O Ow Rae oo Comsat ay oun sep eee WOAD, WLBZ, WBT, WLBW, WHE, 4:18 EST Aas ceomondaya: WMBG, WHEC, WORC, WKBW, WKRC, e . s s a Py ; . Row but it's a hard job q:15. EST (4)—Gems_ of Melody. John DBO, WPG,’ WICC,’ won. 2 - Herrick, baritone; Harold Sanford’s Or- WFEA, WDB, WTOC, WAS, WHE: ; - chestra. BAL ner AL WBZ, WBZA WTAR: _ 9:00 CST — WBBM, _' WOWO, WIZ, AL, q 7 5 . discovering who pays WSYR. WHAM, KDKA, WCKY. _ 6:15 WEEM, KEMPS’ wDOD, KRLD, KTRE, 30, MIST G4) rhe Molle Show. Wie ece KLBA, WREC WCCO, WLAC, WDSU, = 2 ce S Anes ‘i EOE KOMA, WMBD, KTSA, WIBW, WACO, (For stations see Monday.) WMT, KSCJ, WNAX, WKBH. 8: ™ the milkman. Connie 7:30 EST (34)—Music On the Air. —KVOR, KLZ, KSL: _ 7:00 PST KERC, B i thevleveluslad See an Cy nee Mane KDB, KOL, KEPY, KWG, KVL KOH, Je eae oe KERN, KMJ, 5 4 ¥ OsSWeEll, the love ¥ aay (For stations see Monday.) Elo Time—KGMB : 7:45 _ES w)— ke Carter. a : - EC ereee Sapnday.) 10:00 EST (4)—Corn Cob Pipe Club of ‘ h d 7:45 EST (4)—The Goldbergs. Virginia. Barnyard music; male quartet. — above, is one wno oes. (For stations see Monday.) Come on. ae more smoke. (Light 8:00 EST (14)—Happy Bakers. some Edgewor 5) . (For stations see Monday.) ? we wa wa Buse v= See June RADIO STARS. Se snake Palas i enehacdens van Shatiie WFER, WLIT, WBEN, WWJ. WJR. (Cliff Hall); Peter Van Steeden’s Orches- 9:00 CST—WEBC, WDAY, KFYR, KSTP, fra. , Standard Barer WJAR, WCSH, (Continued on page 80)
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The Story Rubinoff Wouldn't Tell (Continued from page 77) eyes wide with fear and misery. But even with all this love and solicitude she never pulled through. With her passing went a part of Rubinoff’s heart. Rubinoff thought that he would never be able to find love again. But with the passing of the years, the sorrow in his heart dulled a bit, and he gradually began to take an interest in the men and women about him. Dave realized how lonely he was—how incomplete his life was without a wife and home of his own. You must know Rubinoff’s background to appreciate his feeling. Rubinoff is essentially a home man. It is part of his heritage. He comes | of a large family that has always stuck closely together. He wanted a home girl —one with whom he could settle down. And he thought he found her in Ruth. GHE was just the girl Rubinoff had been looking for, and he thought he would find happiness with her. But there was one disturbing element that neither had counted on: their worlds were too far apart. Ruth’s life revolved around teas, bridges and _ sociables. Rubinoff was wrapped up in his music. Can’t you just picture what happened? Like a bolt out of the blue, came the showdown after several weeks of swift romance and marriage. “You think more of your work than you do of me,’ Ruth wept. “Practising and rehearsing every minute you're away from the theatre! This can’t go on. You must choose between your work and me!” Rubinoff was astounded. Of course it wasn’t Ruth’s fault. But still—well, there was too wide a gap between them to ever heal. And with the situation put so bluntly before him, Rubinoff knew where his choice lay. They parted. There was nothing to keep him in the middle west any longer. So Rubinoff left the scene that had given him so much heartbreak and headed for New York. It was in New York that he finally scaled the heights of the music world where he is now so firmly entrenched. But if you think that Rubinoff found fame and success easy, just listen to this. He worked. He worked hard. Friends and outside interests were excluded from his life and he plunged into a strict, un- relenting schedule of hours and hours of intensive practise on his violin. There were four and five shows daily at the theatre besides his important role on the Chase -and Sanborn radio hour. There was no time for parties and women. But lately Rubinoff has begun to relax. He gave up his theatre work for a few weeks and accepted invitations to go to parties and to brilliant night clubs. And once again he is beginning to pick up the threads of romance. I have seen him in a smart New York restaurant looking into the eyes of his beautiful blonde compan- (Continued on page 81) RADIO STARS The Smartest Women Use FAOEN BEAUTY AIDS Secs era) 0) cott OMY 10% Even if you paid $1 or more you could not buy finer quality beauty aids than Faoen. And here is the proof of that statement —from the report of a famous Research Laboratory: — “Every Faoen product tested is as pure and fine as products of like nature sold for $1, $2 and $3.” And remember, you are not paying high prices for this high quality—Faoen Beauty Aids are but 10c. That is why the smartest PA RK & | EO R D’ S women agree that Faoen has at last solved the cosmetic problem! : © F \ No. 44 A New FAOEN pS eS Perfume Triumph! (ZB f,. This is an exact duplicate in oe oi fragrance of a popular and expensive imported per- fume. You will marvel at this Ge oe — new perfume masterpiece / —and its price of only 10¢. Pe ee CLEANSING CREAM + COLD CREAM 10¢ each at FACE POWDER + ROUGES - PERFUMES the better 5 & 10¢ Stores 79
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Send for Free Booklet and Demonstration Lesson} These explain our wonderful home study method fully. Mention instrument preferred. U. S. School of Music, 3955 Brunswick Bldg., New York City 80 10 10 11 6 8 9 10 10 = -_ 1 RADIO STARS Programs Day by Day (Continued from page 78) WENR, KSD, WOC, WHO, WOW, WDAF, WTMJ, WIBA. 8:00 MST—KOA, KGIR, KGHR, KDYL. 7:00 PST—KGO, KFI, KGW, KOMO, KHQ. :30 EST (44)—Conoco Travel Adventures, dramatie sketch; Irvin Talbot’s Orchestra. WIZ, WBAL, WMAL, WSYR, WHAM, KDKA, WGAR, WJR, WCKY, WRVA. 9:30 CST—WENR, KWCR, KSO, WREN, KOIL, WTMJ, WIBA, WEBC, WDAY, KFYR, WKY, WFAA, KPRC. 8:30 MST —=KOA, KDYD. :45 EST (14)—Myrt and Marge. (For stations see Monday. :00 EST (44)—Amos ’n’ Andy, (For stations see Monday.) THURSDAYS (April 5th, 12th, 19th and 26th.) =45-7:00-7:20-7:45-8:00 A. M. EST—Tower Health Exercises. (For stations see Monday.) :30 EST (44)—Cheerio. (For stations see Monday.) :45 EST (44)—The Mystery Chef. (For stations see Tuesday.) 115 EST (4)—Clara, Lu ’n’ Em, (For stations see Monday.) 5 115 EST I Ta A ie wae Ida Bailey Allen’s Radio Home Makers. a WABC, WADC, WOKO, WDBO, WKBW, WDBJ, WSJS, WCAO, WAAB. CKLW, WCAH, WHP, WTAR, WORC, W JAS, WSPD, WQAM, WLBW, WMBG, WMAS, WBT. 9:15 CST—KMBC, WHAS, WGST, WBRC, WREC, WLAC, KOMA, WoODx, KTRH, KLRA, WDSU, WMBD, WACO, WOwWO, KMOX, WDOD, KTSA, KSCJ, 8:15 MST—KVOR, KLZ. _ :30 EST (4)—Today’s Children. (For stations see Tuesday.) :00 EST—Home Economics, (For stations see Tuesday.) 215 (4)—Charm Secrets. E : (For stations see Tuesday, WABC excepted.) :30 EST (44)—Tony Wons. (For stations see Tuesday.) | :30 EST (44)—Climalene Carnival. (For stations see Tuesday.) :00 Noon EST (34)—Commodores Male Quartet with Gene Arnold, (For stations see Monday.) 2:00 EST (4)—The Voice of Experience. (For stations see Monday.) 2:30 EST (1)—National Farm and Home Hour. (For stations see Monday.) , 700 EST (4)—Marie, the Little French Princess. (For stations see Tuesday.) 3 15 EST (4)—Joan Marrow, music, (For stations see Tuesday.) 1:30 EST (44)—Easy Aces. 2 2 3 4 4 5 5 5 oo aD GS Aananaagaanr & For stations see Tuesday.) 00 EST (4)—Just Plain Bill. (For stations see Monday.) 115 EST (44)—Romance of Helen Trent. (For stations see Monday.) e 30 EST (4)—Woman’s Radio Review. (For stations see Monday.) :00 EST CA) — Betty ans Bob. Q stations see Monday. . ab wsT (G4)—Xe Happy Minstrel and Tiny Band WNAC, WDRC, WEAN, WCAU. 700 EST (44)—Skippy. (For stations see Monday.) :30 EST (44)—The Singing Lady. (For stations see Monday.) :30 EST (4)—Jack Armstrong. (For stations see Monday.) 45 EST—Stamp Adventurers’ Club. (Dog- i inner. gie Pe re. WCAO, WAAB, WKBW, WKRC, WHK, CKLW, WDRC, WCAU, WJAS, WEAN, WEBL, WSPD, _WJSV, WCAH, WHEC, WORC, WBT. (See also 6:45 P.M. EST.) 1 :45 EST (4)—Little Orphan Annie. (For stations see Monday.) : i 00 EST (4)—Xavier Cugat’s dinner music, (For stations see Monday.) :00 EST (4)—Buck Rogers. (For stations see Monday.) :00 EST (4)—Skippy- (For stations see Monday.) +15 EST (4)—Bobby Benson (For stations see Monday.) :30 EST (4)—Jack Armstrong. (For stations see Monday.) “45 EST (44)—Lowell Thomas. (For stations see Monday.) :45 EST (14)—Little Italy. (For stations see Tuesday.) e 45 EST (44)—Little Orphan Annie. (For stations see Monday.) 45 EST (44)—Stamp Adventurers’ Club. (Doggie Dinner.) WOKO, WCAO, WAAB, WKBW, WDRC, WCAU, WEAN, WFBL. WHP, WHEC (See also 5:45 P.M. EST.) :00 EST (44)—Amos ’n’ Andy. (For stations see Monday.) :00 EST (4)—Myrt and Marge. (For stations see Monday.) 115 EST (44)—Billy Batchelor. (For stations see Monday.) 115 EST (44)—Just Plain Bill. (For stations see Monday.) 7:30 EST (14)—The Molle Show. (For stations see Monday.) 7:30 EST (44)—Silver Dust Serenaders, (For stations see Tuesday.) 7:30 EST (44)—Buck Rogers. (For stations see Monday.) 7:45 EST (44)—Boake Carter. (For stations see Monday.) 7:45 EST (44)—The Goldbergs. (For stations see Monday.) 8:00 EST (1)—Rudy Vallee; stage, screen and radio celebrities and Connecticut Yankees orchestra. (Fleischmann’s Yeast.) WEAF, WCSH, WRC, WCAE, CRCT, WJAX, WRVA, WTAG, WFI, WGY, WTAM, CFCF, WFLA, WLW, WEEI, WFBR, WBEN, WWJ, WIOD, WJAR, WPTF. 7:00 CST—WMAQ, KSD, WOC, KSTP, WAPI, WJDX, WSMB, _WSB, WDAF, WEBC, WDAY, WSM, WOAI, WBAP, KTHS, KFYR, WHO, WOW, WMC, WKY, KPRC, (WTMJ, KVOO on 7:30.) 6:00 MST—KDYL, KOA, KTAR, bey PST—KFI, KGO, KGW, KOMO. HQ. 8:00 EST (44)—Cape Diamond Light. Salty drama. (General Foods.) WJZ, WBZ, WBZA, KDKA. 8:30 EST (44)—Voice of America. Alex- ander Gray and Mary Eastman, Under- wood singers and Nicholas Kempner’s Orchestra with guest speaker. (Under- wood Elliot Fisher Co.) WABC, WADC, WGR, WCAU-W3XAU, WDRC, WEAN, WFBL, WHK, WJAS, WJSV, WKRC, WNAC, WOKO, WSPD, CKLW. 7:30 CST—KMBC, KMOX, WBBM. WFBM,. WHAS, WOWO. 8:30 EST (44)—Dr. Herman Bundesen’s health adventures dramatized. (Horlick’s.) WJZ, WBAL, WHAM, WJR, WGAR, OE 7:30 CST—WLS, KOIL, WREN, KWK. 9:00 (1)—Maxwell House Show Boat. Cap- tain Henry (Charles Winninger), Lanny Ross, tenor; Annette Hanshaw, blues singer; Conrad Thibault, baritone; Mol- oe ’n’ January, comedy; Show Boat and. WEAF, WTAG, WEEI, WJAR, WCSH., | WFI, WFBR, WRC, WGY, WBEN, | WCAE, WTAM, WWJ, WSAI, WRVA, WWNC, WIS, WJAX, WIOD,. WFLA, WCKY. 8:00 CST—WMAQ, KSD, WOC, WHO, WOW, WDAF, WTMJ, WIDX, | WMC, WSB, WAPI, WSMB, KTBS; | WKY, KPRC, WOAI, WSM, WBAP, KSTP, KFSD. 17:00 MST—KTAR, KOA, KDYL. 6:00 PST—KGO, KFI, KGW, KOMO, KHQ. 9:00 EST (4)—Death Valley Days. Thrills in the American desert. (20 Mule Team Borax.) WIZ, WBZ, WBAL, WBZA, W53R, WHAM, WLW, KDKA, WGAR. 8:00 CST—WLS, KOIL, WREN, KWK. 9:30 EST (44)—Eddie Duchin’s Orchestra, (For stations see Tuesday.) 9:30 EST (44)—Waring’s Pennsylvanians, (For stations see Sunday.) 10:00 EST (1)—Mammy! Ruby! Al Jolson’s back with Deems Taylor, Paul Whiteman and his entourage. (Kraft Cheese.) WEAF, WTAG, WFBR, WBEN, Ww3J, WPTF, WJAX, WEEI, WCSH, WRC, WCAE, WLW, WNC, WIOD, WJAR, WFI, WGY, WTAM, WRVA, WIS. 9:00 CST—KSD, WMAQ, WOC, WHO, wow, WSMB, WBAP, KPRC, WTMJ, KSTP, WDAF, WSM, WDAY, KFYR, WKY, WTHS, KTBS, WOAI, WIBA, WEBC. 8:00 MST—KOA, KDYL. %7:00—KOMO, KGO, KFI, KGW, KHQ. 10:00 EST (44)—Glen Gray’s Orchestra. (For stations see Tuesday.) 10:45 EST (%4)—Myrt and Marge. (For stations see Monday.) 11:00 EST (44)—Amos ’n’ Andy, (For stations see Monday.) FRIDAYS (April 6th, 13th, 20th and 27th.) 6:45-7:00-7:20-7:45-8:00 A.M. EST — Tower Health Exercises. (For stations see Monday.) 8:30 EST (14)—Cheerio. (For stations see Monday.) 9:00 EST (44)—The Mystery Chef. WJZ and a blue net-work. Station list unavailable. 10:15 EST (44)—Clara, Lu ’n’ Em. (For stations see Monday.) 10:15 EST (44)—Bill and Ginger. Songs and patter. (C. F. Mueller Co.) WABC, WCAU-W3XAU, WOKO, WJAS, WNAC, WEAN, WGR, WFBL, WKRG, WJSV, WHK, CKLW. 10:30 EST (%4)—Today’s Children. (For stations see Monday.) 10:45 EST (%4)—Betty Crocker. Cooking talk. (General Mills.) WEAF, WTAG, WEEI, WCAE, WSAL, WCSH, WBAP, WFI, WTAM, WIOD, WRC, WGY, WBEN, WWJ, WFLA, WFBR, WRVA, WPTF, WJAX, WJAR. 9:45 CST—KYW, KSD, WOW, KPRGC, KTHS, WOAT, WKY, woc, WHO, KVOO, WDAF. (Continued on page 8&2)
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— The Story Rubinoff | Wouldn’t Tell (Continued from page 79) jon. And I remember seeing him in a swanky supper club laughing and talking | to a dreamy-eyed brunette who clung to his arm. There is no doubt that ladies find Rubi- noff fascinating. He has dark, brilliant eyes and a nervous, dynamic energy. He speaks with a slight Russian accent which | many find charming, and which isn’t nearly so ridiculous as his impersonators on the | air might imply. Right now, the girl who seems to have held Rubinoff’s attentions the longest is a _ statuesque blonde dancer who has appeared in several New York shows. And friends of Rubinoff who have seen the fiery, dark violinist with the lissome girl on so many occasions are beginning to wonder if the couple won't march up the altar together. T asked Rubinoff but he just shrugged his shoulders and smiled. | I wish I could write a happy ending to this. I wish I could tell you that Rubinoff has at last found another Dorothy to share his present glory. But I can't. He is still looking for her. ‘Meet the Sinclair Minstrels (Continued from page 54) ‘a part oi that audience seeks from the Sin- clair people the right to put on an amateur minstrel show of their own. Requests come from amazing places. One, for instance, irom the Maracaibo Country Club of Maracaibo, Venezuela. And from a Sun- Jay School class in Cincinnati, Ohio, a uigh school in Mahanoy City, Pennsylvania, Rotary club in Verona, Pennsylvania, im American Legion Post in Reidsville, North Carolina, the Victorian Order of Nurses in Cornwall, Canada, the Catlin *ire Department, Catlin, Illinois. Little ninstrel shows, all in the image of the sreater Sinclair gang. Tt gives you an idea, doesn’t it? That ‘abit of Bill Child’s is catching on. People i -up and down this cockeyad hemisphere re getting the minstrel itch. And, some f our best people are beginning to “feel | verse comin’ on.” on't waste time and tem- er twisting your radio dial unting good programs— e RADIO STARS' Board of Review each month. There you have these rollicking trou- | badors of blackface fun. They’re a hearty | crew with a hearty audience. Almost daily | RADIO STARS 'M MISERABLE ... }LOVE JACK... BUT | DON'T SEEM TO REALLY ATTRACT HIM.. | MUST LACK A LOT OF SOMETHING DONT BE SILLY... YOU'RE SIMPLY A LITTLE CARELESS... WITH YOUR HAIR ESPECIALLY. WHY DON'T YOU TRY Try This New Waving Method Tenight ‘Tuere is now aremarkable preparation you can buy at any toilet goods counter with which you can fingerwave your own hair perfectly for 5c... It is called JO- CUR Waveset .. . It is the very same French invention noted stage and screen stars use to give their hair the alluring waves you admire so much. Instead of paying $2 or more to an ex- pensive hairdresser, try this remarkable discovery yourself. All you do is just wet your hair with JO-CUR and then with a comb and your own fingers you set your hair into perfect waves! In a few minutes . you can have the most becoming wave you ever had—literally double the attrac- tiveness of your hair in this easy way! Remember thatJO-CUR is different from any other waveset known. Ithasa quince- offers you these and more Do you, too, want to get into Broadcasting? Do you want to have your voice brought into thousands of homes all over the land? If you do, then here’s your big opportunity. The Floyd Gibbons School of Broadcasting was founded to bring you the training that will start you on the road to Broadcasting success. This new easy Course gives you a most complete and thorough train- ing in Broadcasting technique. It shows you how to solve every radio problem from the standpoint of the Broadcast—gives you a complete training in every phase of actual Broadcasting. 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THANKS, JACK DEAR! | WAVED IT MYSELF, WITH Jo-cur! J ee eS seed base—which eliminates all stickiness, all gumminess, and will not leave white flakes in the hair. And a JO-CUR wave lasts 7 full days. Try one to- day. You can get JO-CUR at any drug or department store and at the 10c stores. Jo-cur PRONOUNCED JOKER” WAVESET Broad- School of Act now—send Floyd ions School of the Floyd Gibbons casting. No cost or obligation. coupon below today. Rroadcastiia, Dept. 4E37, U. Building, 2000 14th Street, N story of . Savings Bank w= Washing- Floyd Gibbons School of Broadcasting 2000 [4th St., N. W., Dept. 4&37, Washington, D. C. Without obligation send me your free booklet ‘“How to Find Your Place in Broadeasting’’ and full particulars of your home study Course. Names evap eccae nea go osncyoroarassaeas sa nnns AgC...-.00 Please Print or Write Name plainly AGIGTOSS.:. . foc .e cicls ocielatew ans on civc ccidwe sunvoescacce qoes CY. oo cwesaeacsncusssrepatoscemeuoes State. .......c0se
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ishion Decrees SMOOTH, FLAWLESS BACKS HIS season backs have come to the front. The woman who follows fashion’s dictates cannot rely on her face and gown alone to win honors for her. Whether in the ball room or on the beach at Miami, shoulders and back are bared to view, and the smallest blemish can spoil the effect. Are you proud of your back.. prepared to stand this exacting skin test? If not, begin now to help nature correct black- heads, pimples, roughness, sallowness or similar faults. Bathe daily with Resinol Soap. Its Juxuriant non-irritating lather works into the pores and gently but surely cleanses them of clogging impurities . . the usual cause of blackheads and resultant pimples. Apply soothing Resinol Ointment freely to the broken out, irritated places. Its special medication quickly relieves the soreness and promotes healing of the ugly blemishes. You can get Resinol Ointment and Soap from any druggist. Use them regularly and be ready to meet fashion’s demands with confidence. For afree test, write for sample of each to Resinol, Dept. 1-G, Baltimore, Md. BECOME AN EXPERT ACCOUNTANT Executive Accountants and C. A.'s earn $3,000 to $15,000 a year. Thousands of Bemis need them. bats 12,000 Certified Public Account- ants in the U.S. We train youthoroly athome in spare time for C.P.A. examinations or executive accounting positions. Previous ex uence unnecessary. Personal training undersupervision of staff of LCP 8, including members of the American Institute of Accountants. Writs for free book, “‘Accountancy, the Profession that Pa: LaSalle Extension University, Dept. 5318H ¢ Chicago The School That Has Trained Over 1,200 C. P. A.’s CORNS CALLOUSES at your Send 10c (Stame or Coin) with coupon to cover mailing cost Your Name Street __ City and Stote Druggist's Name__ Address ae HE MOSS CO. Rochester, N.Y. 82 RADIO STARS Programs Day by Day | (Continued from page 80) 10:45 EST (%4)—Will Pedro de Cordoba. (For stations see Monday.) 11:00 EST (1)—N. B. C. Music Appreciation Hour. Walter Damrosch conducting sym- phony orchestra. WEAF, WJZ and a red and blue NBC network. 11:00 EST (44)—‘“Kitchen Closeups.” (For stations see Monday.) 12:00 Noon EST (4%4)—Gene Arnold and Com- modores. (For stations see Monday.) 12:00 EST (%4)—The Voice of Experience. (For stations see Monday.) 12:30 EST (1)—National Farm and Home Hour. (For stations see Monday.) 1:00 EST (%4)—Marie, the Little French Princess. (For stations see Tuesday.) 1:30 EST (44)—Easy Aces. (For stations see Tuesday.) 2:00 EST (44)—Just Plain Bill. (For stations see Monday.) 2:15 EST (44)—Romance of Helen Trent. (For stations see Monday.) 3:30 EST (4%%2)—Woman’s Radio (For stations see Monday.) 4:00 EST (44)—Betty and Bob. (For stations see Monday.) 5:00 EST (44)—Skippy. (For stations see Monday.) 5:30 EST (44)—The Singing Lady. (For stations see Monday.) 5:30 EST (44)—Jack Armstrong. (For stations see Monday.) 5:45 EST (44)—Wizard of Oz. (For stations see Monday.) 5:45 EST (44)—Little Orphan Annie. (For stations see Monday.) 6:00 EST (44)—Xavier Cugat’s dinner music. (For stations see Monday.) 6:00 EST (44)—Skippy. (For stations see Monday.) 6:15 EST—Bobby Benson. (For stations see Monday.) 6:30 EST (44)—Jack Armstrong. (For stations see Monday.) 6:30 EST (44)—Tom Mix. (For stations see Monday.) 6:45 EST (44)—Lowell Thomas. (For stations see Monday.) 6:45 EST (44)—Worcester Salt seasons pro- grams with Zoel Parenteau’s Orchestra, Osborne’s Orchestra. Review. Herold Van Emburgh and Margaret Daum, WABC, WBT, WCAO, WCAU, WDRC, WEAN, WFBL, WFEA, WHEC, WJSV, WKBW, WLBZ, WNAC, WOKO, CKLW. 6:45 EST (44)—Little Orphan Annie. (For stations see Monday.) 7:00 EST (44)—Amos ’n’ Andy. (For stations see Monday.) 7:00 EST (44)—Myrt and Marge. (For stations see Monday.) 7:15 EST (44)—Just Plain Bill. (For stations see Monday.) 7:15 EST (4)—Billy Batchelor. (For stations see Monday.) 7:30 EST (144)—Musie by George Gershwin and orchestra. (For stations see Monday.) 7:30 EST (44)—Molle Show. (For stations see Monday.) 7:30 EST (44)—Musiec On the Air. (For stations see Monday.) 7:45 EST (44)—Boake Carter. (For stations see Monday.) 9:45 EST (44)—The Goldbergs. (For stations see Monday.) 8:00 EST (1)—Cities Service Concert. Per- petually pleasing program with Jessica Dragonette, soprano; Cities Service Quar- tet; Frank Banta and Milton Rettenberg, piano duo; Rosario Bourdon’s Orchestra. WEAF, WTIC, WSAI, WEEI, WCAE, WRC. WBEN, WTAG, CRCT, WJAR, WLIT, WTAM, WWJ, WRVA, WCSH, WFBR. 7:00 CST—WDAF, WOAI, WOC, KPRC, KTBS, WKY, WFAA, KYW, KSD. WHO, WOW, WEBSBC, KTHS. (WTMJ, KVOO on 7:30 CST.) 6:00 MST —KOA, KDYL. 8:00 EST (14)—Nestle’s Chocolateers, with Ethel Shutta, vocalist; Walter O’Keefe, the Broadway Hill Billy; Don Bestor’s Orchestra. WJZ, WMAL, WBAL, WCKY, WJR. 7:00 5 LS, KWK 8:00 EST (44)—Happy Bakers, (For stations see Monday.) 8:15 EST (14)—Edwin C. Hill, (For stations see Monday.) 8:30 EST (144)—The March of Time. News of the minute, stirringly dramatized with voices to fit great people’ portrayed. (Remington-Rand.) WABC, WOKO, WCAO, WDRC, WEAN WSPD, CKLW, WNAC, WGR, WKRC WHK, WCAU-W3XAU, WJAS, WFBL, WJISV. 7:30 CST—WBBM, WFBM, KMBC, WHAS, KMOX, WGST, WCCO. WDSU, KTRH. 6:30 MST—KSL, KLZ 5:30 PST—KFPY, KFRC, KGB, KH, KOIN, KOL, KVI, KERN, KM, KDB, 9:00 EST (44)—Grace Moore, soprano; Andre Kostelanetz orchestra; 16 voice mixed chorus. (For stations see Monday.) Se 6:45-7:00-7:20-7:45-8:00 EST—Tower Health 9:00 EST (44)—Let’s Listen to Harris, Ph i Harris’ ingratiating, deep voice an Leah Ray’s blues songs. (Northan | Warren.) WJZ, WBAL, KDKA, CFCF, WMAI WBZ, WGAR, WBZA, WSYR, WCKY) 8:00 CST—WLS, KWCR, KSO, WS) WAPI, WKY, WFAA, KWK, KOIL, WSB, WSMB, WOAI. 7:00 MST-— KOA, KDYL, KGIR, KGHL. 6:00 PST- KGO, KFI, KGW, KOMO, KHQ. 9:00 EST (44)—Ah,. your old ‘Show boat Lov_ Muriel Wilson, singing with Frank Mun tenor, and Abe Lyman’s orchestra. WEAF, WEEI, WSAI, WTAG, WJAT, WCSH, WLIT, WFBR, WRC, WG! WBEN, WTAM, WWJ. 8:00 CST WMAQ, KSD, WOW, WDAF. | 9:15 EST (144)—Ruth Etting. (For stations see Tuesday.) 9:30 EST (44)—Powder Box Revue wit Jack Whiting, Jeanie Lang and Jac Denny and Orch. (Richard Hudnut.) WABC, WKRC, WEAN, WADC, WHE WFBL, WOKO, CKLW, WSPD, WCAC WDRC, WJSV, WNAC, WCAU, WICC) WKBW, WJAS, WBT, CKAC, WTAE WMBG, WTDC, CFRB. 8:30 CST—WBBM | WDOD, WOWO, KRLD, WFBM, KTRE) KMBC, KLRA, WHAS, WREC, KMO WCCO, WGST, WLAC, WBRC, WDSL KOMA, KTSA, KSCJ, WIBW, WM? KFH. 7:30 MST—KLZ, KSL. 6:30 PS! —KDB, KERN, KOL, KMJ, KFPY, KWC KVI, KHJ, KOIN, KFBK, KGB, KFRC | 9:30 EST (4%2)—The ‘Ghost- -Riding Vrogran Phil Baker, comedian, with supportin cast. (Armour.) WJZ, WBZ. WBZA, WWNC, | WHAM, WJR, WRVA, WIOD. 8:30 CST—KPRC, WOA) WKY, WTMJ, WEBC, WMC, WAPI } WFAA, WENR, KWK, WREN, KOIL | KSTP, WSM, WSB, WSMB, KSO, KPRC 7:30 MST—KOA, KDYL. 6:30 PST— KGO, KFI, KOMO, KGW, KHQ. 10:00 EST (44)—The Swift Program. Ose: and Johnson, comedy. WABC, WAAB, WCAU-W3XAU, WDRC WEAN, WJAS, WKBW, WOKO, WADC WCAH, WCAO, WFBL, WHK, WJSV) WKRC, CKLW, WBT, WLBZ. 9:00 OS! —WBBM, WOWO, KFAB, KMBC, KMOX KOMA, KRLD, KSCJ, WHAS, WDSU, WBRC, WREC, WGST) 8: Mi MST—KLZ, KSL. 7:00 PST—KFRC KG KHJ, KOIN, KOL, KVI. 10:00 EST (14) —First Nighter. (Compana.) WEAF, WEEI, WLIT, WGY, WTM, CRCT WTIC, WJAR, WFBR, WTAG, WCSH, WRC, Drama 9:00 CST—WMAQ, KSD, WOC, WHO WOW, WDAF, WAPI, WKY, KPRC KTBS, WKBF, WTMJ, KSTP, WEBC WSM, WSB, WSMB, WFAA, WOAT. 8:06 MST—-KOA, KDYL, KTAR. 17:00 PST— KGO, KFI, KGW. KOMO, KHQ, KFSD 10:45 EST (%4)—Myrt and Marge. (For stations see Monday.) 11:00 EST (144)—Amos ’n’ Andy, (For stations see Monday.) SATURDAYS (April 7th, 14th, 21st and 28th.) Exercises. (For stations see Monday.) $:30 EST (14)—Cheerio. (For stations see Monday.) 12:30 EST (1)—National Farm and Home Hour. (For stations see Monday.) 1:45 to 5:00 (Approximately) politan Opera (Light a few Strikes). WEAF, WJZ and an NBC red and blue network. Station list unavailable. 2:30 EST (44)—Dancing Echoes. WABC and a Columbia network. 5:30 EST (14)—Jack Armstrong. (For stations see Monday.) 6:00 (44)—Meet the Artist. Robert Tap- linger interviews radio stars, WABC and a Columbia net work. Sta- tion list unavailable. o = 6: ba) EST (144)—Concert Ensemble. WJZ, WBAL, WBZ, WBZA, WCKY, WHAM, WSYR, WJR, WMAL. 5:00 CST —KWCR. KSO, WREN, KOIL, KYW. 5:45 EST (14)—Little Orphan Annie. (For stations see Monday.) “Tho 6:30 (44)—Frederic William Wile. Political Situation in Washington To- night.” WABC and a Columbia network. Station list unavailable. : 6:30 EST (14)—Jack Armstrong. (For stations see Monday.) 6:45 EST (44)—Little Orphan Annie. (For stations see Monday.) 6:45 EST (4)—Flying with Captain Williams. As competent a talker as is an air ace. WJZ, WBAL, WBZA, WBZ, Ww HAM, WGAR, WJR, WCKY. —KOIL, KWCR, WREN. (Continued on page 84) 545 “Cs
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The Fighting Priest (Continued from page 51) to fame, power and nation-wide notice. he July night in 1926 a frantic mes- sage was screamed over the telephone wires to Father Coughlin’s home. “Come quickly. Your church is burning down.” With fear of disaster clutching at his heart, the husky priest sprinted down the road. Nearing the church, he saw black figures silhouetted in shifting antics against a brilliant background of a flaming cross. His friendly neighbors were beating out a fiery message of warning the Ku Klux Klan had planted dangerously close to his church. At that moment, Father Coughlin’s spirit underwent a marvelous transformation. He was no longer a humble disciple of the Church. He was the fighting priest. He ‘wanted to cry out to the whole world that ‘bigotry was threatening the free religious ‘thought of the country. Such was his fervor ‘that he had little difficulty in convincing Bishop Gallagher of Detroit that he should have a WJR microphone in the Shrine of the Little Flower. The bishop not only gave his consent, but ilso furnished preliminary financial sup- vort. To this fact the defenders of Father oughlin point when critics assert that even his own church is against him. True enough, but did Bishop Gallagher nave any suspicion of what his support would ultimately lead to? It is doubtful. And today his support of the priest seems var less fervent than at that time. “Father Coughlin has preached no teresy,” is what Bishop Gallagher says ow, “...I1 shall not interfere.” There you have the fundamentals behind _vhatever spiritual intent of purpose the iriest may have. What now, of his mate- jal interests? What are the bases for ssertions that he uses for those journal- _ tic stratagems to arouse the people’s in- Birest ? _ He has an advantage over Mr. Hearst _ boring into the public consciousness. His lver-tongued “Golden Hour” oratory is a more arresting than a 72-point, eight slumn streamer on paper the color of a jemise. People will listen when they will ot read. Furthermore, many of his lis- "fers are people to whom the deciphering + a news item is a decidedly painful = ocess ATHER COUGHLIN never fails to mmeasure the tempo of his speeches and ‘tions by the pulse of the populace. Early 1932, when the impending election made jpminent newspaper subjects of Herbert _ over and his henchmen, he preached a ‘mon entitled “Hoover Prosperity Breeds ar.” He named Morgan, Mellon, Mills, ‘1 Meyer, “The Four Horsemen of the jocalypse.” He attacked big bankers, ‘munism, socialism, inflation, fascism i the uneven distribution of wealth, In hh instance, he displayed a genius for Pcting subjects which at the moment the public in a tense grip. ough Father Coughlin’s spiritual sin- (Continued on page 85) RADIO STARS DULL HAIR GLAMOROUS HAIR! Every woman can have it .-» by simply using ColoRinse in the shampoo wash. This harmless vegetable compound...neither a dye nora bleach..adds alluring color tints to the hair and makes it sparkle with a soft, shimmering youthful lustre and loveliness. 12 natural tints...choose your color and stop fretting about faded or lifeless hair. THE NESTLE-LEMUR COMPANY, New York at all 5 and 10c Stores and Beauty Shops... Nestle — ColoRinse, SuperSet, Golden Shampoo and. Henna Shampoo 10: CWLAMCE « -« to the stuttering music of Sixguns (She came to him that night, and the fire formed their own sweet world.) A RATHER wistful expression came into Christine Thayer’s violet-blue eyes as, hesitating in the open doorway of Baldy Rawson’s general store, she glanced up from her own worn boots to the pair of new, fancy-stitched ones displayed on the counter, For an instant her gaze shifted from the new boots to the tall, young stranger who was sitting on a bale of lariat rope in the back of the little store. But it returned as quickly, for the latter’s dark eyes were still focused upon her—unwaveringly so. “Sageland Serenade” is the title of Cliff Walters’ new Western novelette, appearing in the May WesTERN ROMANCES. Buy a copy today and relive the glamor of the old West, where love is lived fiercely and passions of hate and greed and lust blend with the rush of galloping hoofs. WESTERN ROMANCES ' At All Newsstands. Fifteen Cents 83
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Graduates: Lee Tracy, Peggy Shannon, Merkel, Fred Astaire, Zita Johann, Mary Pick- ford, Alice Joyce, etc. Drama, Dance, Musical Com- edy, Opera. Teachers courses and personal develop- ment culture. Stage, Talking Pictures, Broadcasting teaching and play directing. Appearances while learn- ing. Alviene Theater and Student Stock Players. Write Sec’y Radstar, 66 West 85th St., New York. HOW TO WIN PRIZE CONTESTS. This book can make you rich, or at least help you make a good living. The purpose of this book, ‘‘How to Win Prize Contests’’, is tohelp you win by set- ting forth the best-known principles and methods. Send 25cto HALDEMAN-JULIUS CO. Box 744, Girard, Kansas 3,500 athletes in pic- tures! Physical Cul- ture training won me a Movie Contract. Studios searching for men bodies. with athletic I offer you a chance to win a FREE TRIP TO HOLLYWOOD Free Screen and Talkie Test thru my home-study Physical Culture Course. What training has done for me and many other Picture stars it can do for YOU. Send NOW for FREE booklet. Give name, age and address for particulars. Joe Bonomo, 230-H Bonomo Bldg., Hollywood, Calif. BLACKHEADS! Wash with KLEERPLEX ! DON’T SQUEEZE BLACKHEADS, CAUSES SCARS, INFECTION: Dis- solve Blackheads scientifically, refine Large Pores, stop embarrassing Greasiness, ‘Shine,” clear Muddy, Tanned Skin. Just wash with Water and wonderful KLEER- PLEX WASH Has marvelous pores pare ie “powers — at Wi cause QUIC SAFEL RENEWS! TIGHTENS! BEAUTIFIES! Gives you that clean-cut attractive look. INe STANT IMPROVEMENT! No chemi- cals. No staying home. A guaranteed pure, natural product, approved by Health Authorities, the Beauty Editor of this magazine and thousands of happy users—~— both Men and Women. Stop using ordinary cosmetics— send only $1 TODAY for this unusual skin healthifier, MONEY BACK are KLEERPLEX (Dept. MR-3 1 W. 34th St. , New York City, N. Y. (_) Here is $1. Please send me 2 mos.’ supply of KLEERPL EX WASH or ( Y I will pay postman plus20c P.O. charge. Outside U.S.$1,25—noC.O D.'s (WRITE _ NAME— ADDRESS IN MARGIN) 84 RADIO STARS Programs Day by Day (Continued from page 82) 7:30 EST (%4,)—Silver Dust Serenaders, (For stations see Tuesday.) 8:00 EST (34)—Forty-Five Minutes in Holly- wood, (Borden.) WABC and a Columbia network. 8:20 EST (40 minutes)—Boston Symphony Orchestra, Dr. Serge Koussevitsky con- ducting. WEAF and an NBC red network. Sta- tion list unavailable. 9:00 EST (424)—Donald Novis, tenor; Frances Langford, blues singer; Arthur Boran, mimic; Rhythm Girls Trio; Melody Boys Trio; Don Voorhees orchestra; Brad Browne, master of ceremonies. (Colgate.) WEAF and an NBC red network. Station list unavailable, 9:00 EST (1)—Jamboree. Variety with Don MeNeill, master of cere- monies; Harold Stokes Orchestra; The Hoofinghams, comedy team; King’s Jes- ters; Morin Sisters; Mary Steele, so- prano; Edward Davies, baritone. WBAL, WMAL, WSYR, WHAM, WFLA, show WGAR, WJR, WCKY, KDKA, WJAX, WIDX, CFCF, WRVA, WWNC, WIS, WIOD. 8:00 CST—KYW, KWK, WKY, KPRC, KTBS, KOIL, WREN, KSO, KWCR, WEBC, KFYR, WAPI, WIBA, KSTP, WDAY, WSM, WSB, WMC, WSMB. 17:00 MS <OA, KDYL. 6:00 PST—KGO, KFI, KGW, KOMO, KHQ. 9:30 EST (44)—Beatrice Fairfax. Drama. WEAF, WTAG, WEEI, WJAR, WFI, WFBR, WRC, wey, “4 WCAE, WTAM, WWJ, WLW. 8:00 CS —WMAQ, KSD, WOW, WDAF. MST—KOA, KDYL. 6:00 PST—KGO, KFI, KGW, KHQ. 9:15 EST (14)—Alexander Woollcott. WABC and a Columbia Broadcasting net- work. Station list unavailable. 10:00 EST (1)—Saturday Night Terraplane Party. B. A. Rolfe’s Orchestra; Men About Town Trio, and the unbelievable Mr. Ripley. WEAF, WEEI, WJAR, WTAG, WCSH, WFI, WFBR, WGY, WGEN, WTAM, WCAE, WWJ, WLW, . WRC, CREE WRVA WJAX, WPTF 9:00 CST— WMAQ, KSD, Wwoc WHO, wow, WDAF, KSTP, WSB, WSMB, WBAP, WTMJ, WOAI. 8:00 MST—KOA, KDYL, 7:00 PST—KGO, KFI, KOMO, KGW. 10:00 EST (%)—Voices from _ Antarctic wastes. News of the Byrd Expedition, (General Foods’ Grape Nuts.) WABC, WADC, WBT, WCAH, WCAU, WDAE, WDRG, WEAN, WHEC, WHK, WHP, ad ET WKBwW, WKRC, WLB WNAC, WOKO, WORC, WOAM, 9:00 CST—KFH, WLRA, KMBC, KOMA, KRLD, KTRH, KTSA, WBBM, WBRG, WcCco, WDSU, WGST, WHAS, WIBW, WLAC, WMT, WoOwWO, WREC._ 8:00 MST—KLZ, KSL. 7:00 PST—KFPY, KFRC, KGB, KBHgjJ, KOIN. KIO, KVI. 10:30 EST (1)—National Barn Dance. Rural Revelry. (Dr. Miles Laboratories.) WJZ, WBAL WMAL, WLW, WBZ, WBZA, WSYR, WHAM, KDKA, WJR. 9:30 CST—WLS, KWCR, KSO, KWK, WREN, KOIL Strictly Confidential (Continued from page 59) HIL’S ex-valet, by the by, is now an ex-convict. Phil caught the boy pawn- ing clothes, studs and even spare accor- dions from the Baker household in order to raise money for the races. His new valet, a colored boy who fol- lows Phil like a pet, is now roaming the halls of Radio City on an artist’s pass. Most radio artists leave their valets at home. But not Phil. This was a new problem for the radio big-wigs. The only way out was to give him the same kind of card that the kings and queens of the networks use to get by the guards. G HEERIO followers might like to know that the man behind that bright voice is a tired business man just like the rest of us. On the air and in the studios he’s known only as Cheerio and he’s heard but seldom seen. Off the air, he is Charles K. Field, an executive of the American Radiator Company of New York City. He’s about 55 years old, tall and slim, wears glasses and his hair is beginning to streak with gray. Cheerio started broadcasting in Cali- fornia about seven years ago. He came to the National Broadcasting Company in 1928. Few people know it, but he is a close personal friend of former President Herbert Hoover. It is an odd coincidence that he became a national radio character at the same time that Hoover became president, both moved East at the same time. SOME things we’ve heard: Arlene Jack- son is just about NBC’s best dressed girl. Her mother sends her clothes from Toronto ... That if radio was to select an “IT” girl, the honor would go to Harriet Hilliard of CBS and NBC... That Lowell Thomas spends less time in the studios than any other performer. Sometimes he comes to the studio only fifteen seconds before he begins his program, which gives the con- trol engineers the jitters ... Mrs. Penny- feather, who is on that new AC Spark Plug program on NBC, is really Mrs. Adelina Thomason, wife of an army officer in Washington, D. C.... That Lanny Ross’ new movie, “Melody in Spring,” ought to be playing your local theatres before many weeks. No, we do not yet know when Lanny is returning to New York. AL TOTTEN (NBC), Pat Flanagan, (CBS) and Bob Elson (WGN) will hardly be called radio baseball critics this season; perhaps not even commenta- tors. They'll do straight reporting, or else— On the fence all winter over the merits of baseball broadcasting, Chicago clubs finally decided to return to the air this season—but only after they had been — given extensive powers of censorship and a promise of five free announcements every — day before the game from each station putting the game on the air. There may be nothing unfavorable about umpires’ decisions, foul balls hitting the customers or bad weather. Nothing may be said that could possibly be interpreted as inform- — ing the folks that listening to a baseball broadcast is just as good as seeing the game. All the broadcasters yielded because the baseball shows have been sponsored for a half dozen seasons. OHN MARTIN, juvenile director of NBC is to be introduced by Mrs. Frank- lin D. Roosevelt when he speaks at the annual dinner of the national convention of the Parent-Teacher Associations in Wash- ington, D. C., April 17.
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The Fighting Priest. (Continued from page 83) cerity may be questioned, his thorough- ness in working out his campaigns is un- deniable. Admirers who have influence in this country spend hours in conference with him. In Washington he has a staff of confidential investigators, among them a former Hearst newspaperman named Jack Dockerty. Two of his regular advisers are New York financial experts who don’t think of money in the terms that the rest of Wall Street does. They are George L. LeBlanc, once a vice-president of the Equitable Trust Company, later an investment counsellor. The second is Robert M. Harriss, a com- modity broker. They now work in Detroit aiding the Reverend Coughlin in his battle to support the Roosevelt dollar. Mr. Le- Blanc, incidentally, is one of the twelve men in America, who, in the opinion of Professor Fisher of Yale, really under- stand money. Father Coughlin’s _conscientiousness seems limitless. According to “Fortune” magazine, he leaves his home at half past six every morning to say early mass. Re- turning home for breakfast, he is in his office by eight-thirty, spending the rest of the day in concentrated work. Friday evenings, he disappears into his office, locks the door on himself and “Pal,” his Great Dane, and doesn’t reappear until Sun- day morning. During that time he pre- pares three sermons—one for the regular Sunday attendance, a second for a chil- dren’s service and the third his talk for the “Golden Hour.” He prepares his meals himself during this period, on an old cookstove, a relic of the poorer days of the parish when it was used to make hot dishes for the church sociables. T HERE you have working tactics. a picture of his Now, you may ask, This great big success, Jack Denny, conducts his orchestra over both CBS and NBC. Heard from Hotel Pierre, NBC and over “Marvelous Melodies," CBS. L RADIO STARS A scene from Fox’s new production, “Ever Since Eve” Hidden in the above picture is a regular reader of FILM FUN. Test your powers of observation, see if you can find him. After practicing on this picture you will have no dif- ficulty in locating other readers of this hilarious maga- zine. Perhaps, in your own circle of friends you’ve noticed someone whose digestion is always good... whose smile never wears off. FILM FUN will improve your disposition, correct digestive disorders, raise or lower your blood pressure. You'll shake well after reading. ‘They sell out fast so get your MAY copy Now. AT ALL NEWSSTANDS THE SCREEN’S ONLY HUMOR MAGAZINE!
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Chicago TYPEWRITER Ba rgains Send No Money- Genuine Underwoods, Royals, etc., ape s Oaee office models greatly reduced to about 1/3 mfg’s g's ong price. 10 day trial—fully guaranteed—easy terms—10c a da: ee rice es quimited supply. jonroe St. international _Typewriter Exch., Bent. 561, Chicago a ee 50 CENTRAL PARK SOUTH NEW YORK Direction: S. GREGORY TAYLOR INTERESTING ALWAYS! Famous people from all over the world make this their New York home. RATES: Single, $3.50-$5; Double, $5-$7; Suites from $8 Dancing nightly in the NEW CONTINENTAL GRILL. And the only RUMPELMAYER’S in America. 86 RADIO STARS what is all this leading to? What is his real purpose? Is all the money which pours into his pulpit employed to the best advantage of the people he defends? It is rather interesting to note that while Father Coughlin asserts that he has never asked his listeners for one cent of money, the “Golden Hour” program is opened with announcements generally worded somewhat as follows “This hour has been made possible for the past seven years by the outstanding financial support of the radio audience.” Whether or not this is construed as a bid, directly or indirectly, for contribu- tions, it certainly has been effective. It has been estimated that he receives $500,000 a year in gifts. What happens to this money? In the first place, his radio bill is heavy. Last year it amounted to some $380,000. He has to support his large clerical staff and corps of information gatherers. The large stone church in Royal Oak, which is expected to cost a million dollars, is in the process of construction. Charles Edward Coughlin has cried: “. ... the laborer stands in the hall of Pontius Pilate, his brow crowned with the thorns of worry, his body bruised with the stripes of misfortune and usury.” If the fighting priest is sincere in this belief, if he really is the champion of the homeless thousands who roam the country, should he be spending this money in build- ing such an expensive church? Shouldn’t he help provide the shelter that those lost souls need so tragically? That is for you to decide. You study these significant facts which have been set down here. Mold them and shape them impersonally, without bias, for regardless of your opinion of Reverend Charles Edward Coughlin, he is a man with a strong grip on the controls of your fate. (This is the articles on Coughlin.) last of a series of three Father Charles Edward At Last! The Truth About Fay and Rudy (Continued from page 22) Here is something you should know. Rudy’s parents never wanted him to marry Fay. I think it broke the mother’s heart that Rudy went against her desires. She died, you know, just a few days after her son’s wedding. During some of Fay’s visits in New York before her marriage to Rudy, he arranged for her to stay with an old friend of his. And now this old friend tells him all the things she did not tell him before knowing of his great love for his wife, unwilling to hurt him, and fearful of los- ing his friendship. In vain this old friend of Rudy’s argued with Fay Webb that she must not carry on an intrigue with Gary Leon while she was in her home. That same friend now confesses that when Rudy broadcast she used to jot down the names of his num- bers so that Fay might at least pretend she had been interested enough to listen. AY WEBB VALLEE seems to have been all too apt when she referred to herself as ‘‘an occasional wife.” And what a profitable occupation being an occasional wife will prove if the court should set aside her present financial arrangement with Rudy and grant her instead even a part of what she asks, namely: $ 500. For servants $2000. For clothes $1000. For household expenses $ 200. For a secretary $ 150. For a masseuse $3650. For sundries Or $7500. A month! It was on Friday, January 13th, 1933, that Rudy left New York to fill an en- gagement in Albany. At seven o'clock, a few hours after his departure, Gary Leon arrived at the Vallee home to remain there until six the next morning. Told of this upon his return by a friend who was living in the house, tinued to feel doubt really wrong. He knew Gary Leon as Fay’s friend. Why, Fay often had told him how Gary came to her with his love affairs, how she sympathized, how she gave him advice. To place any other in- terpretation upon their friendship seemed too ridiculous. However there was one thing in this connection that did concern Rudy. Fay never mentioned Gary’s visit to him. And this he thought odd. This he thought strange. This finally found him listening to his brother more willingly than ever before. “T can’t come to your home any more, Rudy,’ his brother told him. “I can’t bear to watch Fay, tears in her eyes, pro- testing how much she loves you when I know the things she does the minute your back is turned. “T’m not asking you to believe anything I tell you. I’m not asking you to believe what anybody else says. All I want you to do is give me permission to furnish you with proof of her unfaithfulness.” It was then that Rudy permitted his brother to set up an instrument called the Speakaphone, an instrument which records the sounds it catches on phonograph records. It was attached in an. unused maid’s room equipped with an extension telephone. I do not doubt that Rudy hoped the records obtained of Fay’s telephone con- versations would prove her completely in- nocent of any serious wrongdoing, guilty of a mild flirtation perhaps, but nothing more. The first recordings he heard did not please him. But neither did they, to his mind, verify the accusations which were reaching him more and more frequently. He was hurt, undoubtedly. And his trust was shaken. But immediately he placed a large share of the blame at his own feet. He had been working very hard and at Rudy con- that anything was
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all hours. And he felt he could under- stand how, under these circumstances, a beautiful woman might grow lonely and be flattered by the attentions and love- making of another man. T was March thirty-first, about ten weeks later, that Rudy left New York to play at “The Black Cat’ in Delaware. From a previously recorded telephone conversation he knew Fay planned to visit Gary Leon in his dressing-room at Loew’s Paradise Theatre that same afternoon. Late that night when he returned to the city his brother met him at the train. With him he had a record of the tele- phone conversation Fay Webb Vallee had had with Gary Leon after spending two hours with him at the theatre. It was this record, a transcript of which has not appeared in any newspaper and is not likely to appear in any newspaper, that made it impossible for Rudy to return to his home. It was this record which convinced him, to his great unhappiness, that his wife was more than merely amusing herself with a harmless flirtation, that she was guilty of wrongdoing. It was this record which corroborated all those whispers that he had, until that minute, refused to heed. There was no point in Rudy going to Fay. She could hardly deny her own voice. So he went to the home of his lawyer where he telephoned Chief Webb at Santa Monica, California. “T want you to come to New York on the first possible train. At my expense,” he told his. father-in-law. ‘‘A_ serious situation has arisen between Fay and me and I want you here before anything further is done about it.” Could any man be fairer than this? It was, you see, with her father to guide and advise that Fay Webb Vallee signed the separation agreement which she now insists was obtained through fraud. pet me run over the details of that agreement, an agreement I find amazingly generous to Fay Webb, everything con- sidered. Under it, she turned over to Rudy her half interest in their California home. This sounds as if she were giving Rudy something for nothing, doesn’t it? Let me explain. There is a $40,000 first mortgage on that house. Taxes and in- terest amount to over $5,000 a year. Under the old arrangement, she was obligated to pay half of this. Under the new, she was relieved of this, Rudy taking up the entire burden. And say, if you want to buy a Hollywood home, I’ve got it on good au- thority that Rudy would be delighted to sell that house (worth far more than the mortgage, of course) for exactly $40,000. Under this agreement, Fay is provided with one hundred dollars a week for the rest of her Jife, or until she remarries. ’ Under it, both Rudy and Fay agree not to talk of their married life. It gives both Fay and Rudy complete personal freedom in so far as other men and women are concerned. It permits Fay Webb Vallee to do motion picture, stage, or radio work pro- viding only that this work does not depict any scene which purports to be from her life with Rudy or commercialize their mar- riage in any way. RADIO STARS The afternoon this agreement was signed Fay and her father left the office of Rudy’s lawyer with the papers and were absent approximately a half hour. It seems likely that they consulted an- other attorney. In any event they re- turned ready to sign. It was three days later as she was leay- ing for California with her father that Fay was served with papers for alienation of Gary Leon’s affections by Kathleen Smythe, a girl who apparently has claim upon him as his common-law wife. There- after at every station Fay abused her hus- band for the edification of the reporters waiting to see her. She apparently blamed him for this suit. Although ob- viously had Rudy wanted anything like this, had he not wished to avoid all the unpleasantness possible, there was nothing in the world to stop him from serving Gary Leon with similar papers. EEKS passed. Fay Webb received her check for one hundred dollars regularly. Then Rudy wrote asking her to return. He wanted to forget and forgive. He didn’t want the past to reach greedy, mal- forming fingers into the future. He felt Fay had been young and foolish. He had, he knew, been very busy. Possibly at times he had neglected her. And women set such great store by little gal- lantries and attentions. He hoped they both would be wiser after their heart- breaking lesson. It was Rudy’s lawyer who finally urged him to introduce one practical provision into this sentimental interlude. He had Rudy insist, that if Fay Webb Vallee did return and things failed to work out, that their original separation agreement was to stand. I understand Fay Webb was willing to return. But not upon this condition. A woman who truly loves her husband will return to him without seeking any further advantage. However, perhaps you feel with me, that talk of a woman who loves her husband is at this time in- consequential, irrelevant, and beside the point. Unfortunately, and embarrassingly enough for Rudy, the injunction papers in which Fay Webb asks that he be restrained from seeking a divorce and that the financial arrangement which gives her that paltry five thousand dollars a year be set aside, were served upon him just as he was leaving for California to star in a motion picture of the “Scandals.” Aware ef how the publicity attendant upon this action might jeopardize their screen ca- reer, not to mention other things, many men in Rudy’s position would have of- fered a compromise. But Rudy didn’t. He stood up and took it. Then, pressing him further, other papers were served upon him while he was in California. They were sealed. The con- tents it was said were too sensational to be made public. Again Rudy stood up and took it. “With the Judge’s permission,” he told the press, “I'll open those papers. I am not afraid of any charges they may con- tain.” _ In those papers, you'll remember, Rudy was accused of adultery. And, right or wrongly, the name of Alice Faye, who has bese Se RS eptaesdaes Lat eee Se =) SS Meee oe CAN: Soo SOR oes Ceara sate rat, ~ 2 ID 5 ID EE ROSE % yee ANY HERE’S a lovely golden glow to curtains dipped in French Ecru Rit that brightens the whole house—gives it a cheery “sun- shiny” quality. And the color lasts in a way that will amaze you if you’re used to ordinary dyés that run in the wash and fade or streak i 4&4 in the sun. __ | BFR SS And Rit is so EASY¥’to use. It dissolves completely “like lump sugar—deposits: avuniform amount of color‘evenly in every fibre of the fabric—gives a ‘*pro- fessional” look to everything: it touches. 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Statese cea vm 2 heeie | ! Coloriofiyour haitt.y as icccsi asin cm ae ave | 88 RADIO STARS worked with him, was drawn through the mud that Fay Webb Vallee might have a better chance of receiving not five thous- and, but ninety, thousand a year from the famous crooner to whom she gave a year or two of her life. More or less. N asking that her present financial ar- rangement with Rudy be set aside and claiming it was obtained by fraud, Fay Webb Vallee insists she signed it because she was falsely convinced that Rudy was broke. This, to me, seems ridiculous. Surely she knew the tremendous remuner- ation he receives weekly from his various contracts. Surely she was acquainted with the terms of his trust fund. If Rudy had wished to defraud her, is it likely that he would have summoned her father to protect his daughter’s inter- ests? Is it likely that he would have waited four days for her father to arrive before asking her to sign an agreement? If there had been fraud, is it likely that she would have signed each page of the agreement and that he, too, would have signed each page as witness? These things don’t smack of deceit and deception to me. I believe Fay Webb Vallee accepted the terms of this arrangement in the begin- ning because, confronted by the irrefutable accusation of her own voice and not dar- ing to hope her husband still loved her, she was very glad to have the financial security and ease that fifty-two hundred dollars a year represents in any part of the world. It is no small sum of money. I believe further that it was only later, given evidence that Rudy continued to love her in spite of everything, that she determined to follow up her advantage, confident now that he would not humiliate her by the presentation of those records without which, obviously, he would have been obliged, at least, to effect some compromise. APPLAUD, heartily, the Baltimore Evening Sun for the editorial they pub- lished in connection with this Fay Webb- Rudy Vallee case. It says: “The ire of the country is considerably aroused over the situation and immediate reforms have been demanded through the press to end this sordid practise of allow- ing a certain demi-mondaine class of women in the United States to make a business of marriage for divorce revenue.” Ironically enough, however, I think that in this new action Fay Webb Vallee has done Rudy the greatest favor it lay within her power to do him. She disillusioned him. She has torn the emotional gauze through which he has always seen her from his eyes. She finally and at last has killed the love he has borne her through everything. She has released him from the emotional thralldom into which he entered over three years ago when he first met her. All of which is what Rudy’s many friends have been wishing right along that they could do for him. The Dramatic Story of WOR (Continued from page 36) Here was where ingenuity made its en- trance in the person of Alfred J. McCosker, now director and general manager of the station, then a clever columnist of the air whose facility in creating new ideas makes one think of a well bred press agent. ““Holly- wood” McCosker, they call him, for he has probably introduced more screen stars on the air than any other man. Charles Chap- lin, Richard Barthlemess, Marion Davies, Charles Ray, Conrad Nagle and Gloria Swanson were all brought to the micro- phone for the first time by Mr. McCosker. Time and again he displayed his re- sourcefulness in persuading famous people to appear. William Jennings Bryan, con- sidered the most able orator of his time, had to be introduced three times before he could gulp down the lump of fear and get out some words. Charley Chaplin refused McCosker at first. Not that he objected to broadcasting without recompense. It was just that Charley didn’t want to hurt the Chaplin character. McCosker persisted. “All right,” Chaplin finally said, “if you can think up a stunt which is truly Chap- linesque, I’ll go on.” “Fair enough,’ answered McCosker. “Here’s what you do. First you say ‘T'll play the saxaphone for you.’. The sax player will do a bar or so. Then you say, ‘Now I'll play the trumpet for you.’ The cornetist will do a few tootles. You go through the whole orchestra that way. Then you say, ‘Now I’ll play them all to- gether. Then the orchestra will play all together,” Chaplin went on. That, McCosker says, was the origin of that now threadbare radio stunt. UT a sense of humor wasn’t all that made WOR what it is today. Some of those broadcasts required mighty quick thinking and considerable courage. One night in 1923 an SOS crackled through a howling winter gale. A ship at sea was in distress. To clear the air for communication with the ship, all broad- cast stations on the Eastern seaboard were ordered to shut down on transmission. J. R. Poppele, chief engineer of WOR, sat in the tiny transmitter room talking with a friend, a secret service man who worked with the Navy Department. The telephone bell interrupted them. “Listen,” an excited voice was crying, “T live over in Westfield, New Jersey. There’s some kind of airship cruising over my house. I can’t see her but I can hear her engines. The storm’s so bad we think she’s lost her bearings.” Poppele told his friend the story. “By gosh!” said the agent. “I'll bet it’s the Shenandoah broken loose from her mooring at Lakehurst.” He grabbed the phone and called the Lakehurst Commandant. The secret serv- (Continued on page 99)
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\ 2 } | RADIO STARS lis Smile Reaches From Coast to Coast (Continued from page 33) But I didn’t,’ Ev laughed. And he [n't stopped yet. Singing and music have ctinued a dominant interest through the yrs, an interest that enabled him to for- ¢ the symphonies of toppling pins in the tvling alley, where as a youth, he was sing them up nights. Ultimately he was tbecome commentator on NBC’s broad- cts of the Chicago Grand Opera Com- ry. Iverett jumped into radio on a dare. {his friends think. But Everett visioned t possibilities in this new field and was ed to sing (gratis) on old WDAP (now \3N). When WENR opened he put in a t for a job. Here he got his first cash f radio work, but he hung on to his pt at an insurance office—worked both js for nearly a year from eight in the nrning until three the next. Made station riager, he left insurance flat and settled dvn to a “soft” berth of 16 hours a day singing, announcing, “running gain” for t engineer, selling advertising and sweep- i out. When the Commonwealth Edison Cipany bought WENR, Ev went along achief announcer. His jolly voice and fiial personality were just what was \ated for their new children’s program. ind the show, “Air Juniors,’ put on with lia Glen, the organist, was a cinch for Terett. Under his able direction it ran \:kday afternoons for more than five yrs—and went off the air only after the Tull empire crashed. Unlike so many till and chill shows for youngsters, “Air Jiiors” fostered appreciation of music, €matics, verse and nature, promoted crea- t> endeavor and put over a valuable health fgram. Without the lure of prizes, et C2ra, more than 380,000 youngsters en- red and participated in this program. o this young American legion Everett Itchell’s word is still law, though the show h been off the air two years. He gets fiks of letters every week from these ng followers, many of them seeking his ‘ice as they now make their own start life. Loyalty to these youngsters keeps | from going on the air for products, ugh perfectly O. K. for adults, he feels can’t endorse for children. He’s a posi- + person and there are things he posi- ‘ly won't do. He has standards and he it compromise with them. That costs iN money, but it has won him a fortune fine affection and high regard among priests and their parents. us| ()F his many assignments he likes his | association with the Farm and Home tr the best. Broadcast during the noon ir over an NBC net of 54 stations, this rful show of music, comedy, education conservation probably has the biggest owing of any among farm folk. A para- , isn’t it, that a city bred chap should s ke his forte on this program aimed at t rural regions and that country people uld go in such a big way for a me- polite as their master of ceremonies? ‘ats mot such an apt term, because *tchell never stands on ceremony. Prob- why he’s such a success on this pro- _ The stiff shirt business doesn’t appeal to him. He has long felt that too Many announcers assume a character on the air that is not their own. He talks to his listeners directly as genial, sunny Ev Mitchell, thereby conveying that “I’m just one of you” feeling. His heart is as big as the world. I be- lieve he has a deep and sincere feeling for the brotherhood of men, the real spirit of service. He has a particularly warm feeling for the handicapped, the under- privileged—as he puts it—‘“anybody who has two strikes on him.” He was the an- nouncer delegated to introduce Mrs. Roose- velt on the air when she visited the World’s Fair. Naturally he felt honored. And as he recalled high spots in his career he dwelled particularly on the fact that when Negro day was held at the Fair the colored folks called on him to act as master of ceremonies for their program. In the back of his mind he has a dream of establishing a hospital some day where crippled children may be made whole again. When he was a youngster his legs did double duty for himself and an invalid sister. Ever since he has been a man of sympathy and understanding. EVERETDS varied radio activities re- flect both his many-sidedness and the breadth of his appeal. He does duty as a regular staff announcer for NBC but there are other programs. The difficult role of narrator for the opera broadcasts was assigned him because of a combination of factors; his erudition in music, his experi- ence on the concert stage, his friendly, en- gaging personality as an announcer. As master of ceremonies for the RKO show, Mitchell introduces personalities of the stage and the amusement world, a far cry from his job on the Farm and Home hour. With Irma Glen he presents a recital at 9:30 every Tuesday evening on WENR, with an Unknown Angel footing the bill just as any commercial sponsor might. Selections from the old masters, house- hold favorites and operatic arias feature this program made possible by a woman whose whim it is to provide a quarter hour of distinctive music for listeners who dont care for the jazz that surfeits the evening hours. This program has been running two years, the sponsor renewing time and talent periodically just as any commercial client might. Everett Mitchell fits pretty well into the scheme of things as conceived under President Roosevelt’s New Deal. “Every man needs every break he can get,” Everett insists. (Wasn't it Will Rogers who said: “If this administration fails it will be because it tried to give the average man a better break” ?) The President’s conservation program has a great appeal for Everett. And this movement is much more to him than the preservation of national resources. He’s a conservationist because he sees— “Tongues in trees, Books in running brooks Sermons in stones And good in everything.” Don’t give up! —a helping hand may be all you need DO NOT want to give up... but why do I tire so easily . . . why can’t I ‘earry on’... and how is it that I do not feel like myself?” It may be that as the result of colds -..indoor or over-work... worry and the like...the strength of your blood has been weakened—that is, the red- blood-cells and hemo-glo-bin reduced... and Spring finds you with that “worn- out” and “let-down-feeling.” A deficient blood content is often re- sponsible for many ills—frequently: loss of weight, sleeplessness, skin disorders, skin eruptions, sallow complexion, pale- ness, loss of appetite, nervousness or lack of clear skin. You just can’t be well, strong, and up and doing when you have “weak” blood —that is, blood with lowered red-cells and a deficient hemo-glo-bin content. Look to your blood if you suspect a tonic is needed. For such cases try that time-tested tonic S.S.S.—not just a so-called tonic, but a tonic specially designed to restore body strength by its action on the blood —so vital to good health. You can take S.S.S. along with any other treatment without interference. S.S.S. value has been proven by gen- erations of use, as well as by modern scientific appraisal. Unless your case is exceptional, you should soon notice a pick-up in your appetite... your color and skin should improve with increased strength and energy. S.S.S. may be the means of helping bring back days of health and joy to you. Why wait... start taking today. S.S.S. is obtainable at all drug stores...it is liquid of course... never sold in tablet form. In two convenient sizes. The larger size is more economical. © The S.S.S. Co. SSS. V builds sturdy health
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(115) Pf SS OIE or ee Ah CROCE ORAL OF onions 3 AGAR ESS 6B Pate S che vacchado ties ole tons yao ait ale maltennee 5 CH ied Fie eee cee Slaten anit ne RADIO STARS In fact his own signoff song provides a good index to his philosophy of life: “When shadows creep where birds are nesting And twilight bids the sleepy rose good- night When drowsy breezes speak to you of resting Do they whisper that the world’s all right? When you come to the end of the day And night calls your worries away, Do you ever watch the setting sun And dream of the things you might have done? weary Do you turn from your work witk smile, Do you feel that it’s all worth 1 while, As you dream the twilight hours aw When you come to the end of the da: And then, speaking: “Lots of luck, everybody.” That signoff phrase is really his cerest wish and hope. Hope, that’s a word to use in connection with Mit For he’s a rugged, robust optimist, as men are who know what they want, fight for it and get it. You see, it took Everett three yeai win the girl. That Man Stokowsky (Continued from page 23) siderably to Stokowsky’s reputation; he was still fumbling with a new artistic ex- pression. In 1912, the Philadelphia Orchestra of- fered him a position as conductor. He said he would accept, but only on one condition: the directors must promise that he would have his way in everything. The directors promised. As though to taunt them, at the end of the first year, Stokow- sky decided to perform Mahler’s Eighth Symphony—a symphony that requires a double orchestra and a thousand voices in the chorus. The directors complained that the expense would be ruinous, but Sto- kowsky was adamant. The directors had to choose between permitting him to per- form Mahler or permitting him to resign. In desperation, they permitted Stokowsky to have his own way—and, characteristic of Stokowsky’s foresight, there were no financial losses. Since that time Stokowsky has been hav- ing his own way in Philadelphia—and he can do anything he wishes, as far as his orchestra is concerned, without listening to a word of complaint. His first wife was Olga Samaroff, the great concert-pianist. Their marriage was a clash of temperaments, and after sev- eral years they were divorced. It is not essential to dwell upon this marriage which, almost from the beginning, was unfortunate. Shortly after the divorce, Stokowsky married a wealthy Philadelphia heiress who made him financially inde- pendent. His second marriage has proved to be enormously successful. Mrs. Sto- kowsky, together with her two daughters, lives in a penthouse in New York. It is not generally mentioned, but I do not think I am indiscreet if I say that Stokowsky’s second wife wrought an enormous change in Stokowsky. She is a devout believer in Oriental theosophy, and her fervor in this belief has influenced him far more than his friends would like to intimate. Today, Stokowsky is a fer- vent theosophist, too, and an abnormal be- liever in Oriental religions. I have it on convincing evidence that he is enor- mously superstitious, that he believes in stars, omens, portents. THERE can be no doubt as to Stokow- sky’s genius as a conductor, as to his profound musicianship, and his artistic tegrity which will permit no compron with the noblest standards in music. There is, however, also much of Barnum—the circus showman—in the 1 He has affected a Polish accent in speech, because he knows that an accet very distinguished. In his excitable ments (as any of the musicians who under him will tell you) he is said to really excellent English. He condu without a baton at first because neu troubled his arm; today he still cond without a baton because he knows the swaying motion of two exquisite hz over the head of his orchestra is a ° impressive sight. Here is another trick of his. changes his entire suit of clothing du the intermission of each of his cone because he wants to make certain that impression he creates upon his audience never diminished. Perhaps the best illustration of circus showman that can be found in kowsky lies in a story which I am is being published here for the first t Towards the end of a season, several yi ago, Stokowsky suddenly distributed am his men the music for Johann Stra “Blue Danube Waltz” which he wantec rehearse with them. Why Stokow should want to rehearse the Strauss w was a mystery to his men; season was closing the following Sat day and the waltz was not in the progr One man asked him why he was rehe« ing it, and Stokowsky fumbled and st: mered and finally explained that he ° interested in developing certain passa for his own curiosity. A week after season closed, the Philadelphia Orches opened a short summer season of popt concerts under a few guest conduct On the evening of the first popular ¢ cert, the director of the orchestra mad long speech about the aims of the sum season. At last, he announced: “T see t we are honored by having Dr. Stokow in our audience. I think that we would be made very happy, and the success of season would be assured, if Dr. Stokow would do us the great favor of conduc one number to open the season ausp ously.” Dr. Stokowsky rose from his s and said: “But I cannot be expected
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7 mduct effectively without rehearsal. It too much to expect!” The director ywever was insistent. “Will the audi- sce,” he called out, “please applaud if it ould like Dr. Stokowsky to conduct a umber for them?” Naturally, the audi- ce applauded loudly—and, at last, Dr. tokowsky (shrugging his shoulders in ‘bmission, as though this whole show had t been neatly planned by him) jumped on the platform and began to conduct xtemporaneously” Johann Strauss’ lue Danube Waltz!” SHOULD not like to finish this por- trait of Stokowsky without mentioning ; great love for making speeches. It is mething of a passion with him. At re- arsals with his orchestra he will always his concerts are punctuated with his zeches which, he would like his audi- sipes and suggestions that you'll surely d useful for other occasions. ENTY of tasty food, some ice cold ‘beer and no hostess around is what it ces to make a successful stag party,” jung Mrs. Fred Allen began. “Ii you ve a red and white checked tablecloth all means use it to achieve that color- “free lunch” look. Pile plates, silver- re and napkins neatly. Leave the beer igs on a tray near the refrigerator in » kitchen as a good hint that you prefer thave them filled where you can wipe the beer spots. You've got to be careful what you serve bse big he-men,” she laughed. “I always lve a platter of assorted cold cuts— 2rwurst, cold roast beef, ham, bologna, sl assorted relishes and sour pickles to 8 with it. And say, speaking of relishes, tre’s a certain celery chow-chow that @s quicker than anything else.” And indeed it does, for I made it my- sf and it was gobbled up—not only by f men but by members of the other sex z Here’s how you make it: teaspoon of mustard and one-half cup i Cover and let stand in a cold Drain Don’t forget those tangy cheese sand- Whes,’ Portland warned. “Most men walk a mile for a slice of buttered liederkranz, If you have one of new cheese trays of aluminum or pew- by all means use it. It will add a © air to the table which will make your nd proud of his home.” pernickel spread thickly with richly - RADIO STARS ences to believe, are extemporaneous but which, in truth, are carefully prepared beforehand. I am often asked if Stokowsky has ever composed original music, that is some- thing other than his transcriptions for or- chestra of Bach’s music. Stokowsky does compose—in secret. It is only a high sense of self-criticism that prevents him from performing any of his works. Sev- eral years ago, towards the end of the season, he asked his men during a re- hearsal to go through the first movement of a symphony he was composing. His men played the movement, and Stokowsky sat at a distance and listened to it very at- tentively. When his men finished playing, he jumped upon the platform and urged his men to forget all about it. A work from his pen, consequently, has not as yet appeared. And if I know Stokowsky it never will. For if Stokowsky cannot create an overwhelming impression, he would prefer to make no impression at all. Food Fit for Kings of the Air (Continued from page 64) ERE’S Fred Allen’s favorite sandwich. You must make it in batches to keep everyone happy, for I have yet to meet the man who wouldn’t pause in the mid- dle of the: most exciting poker game to reach for a few. CHATEAU AND HAM SPREAD Cut bread 1% inch in thickness. Spread with butter creamed with a little mustard. Cover with minced, cold, cooked ham moistened with a little mayonnaise, or thin slices of ham spread with mayon- naise. On this place thin slices of chateau cheese. Sprinkle with paprika and place in hot oven until chateau is melted. “But most important,’ Portland ad- monished, “are the cakes and pies! No matter how many I leave for them, there’s never a crumb left. And strawberry short- cake—um-m-m.” Here I detected a fond jook in her eyes. “It’s far better to make up small individual shortcakes than one large cake. Not so messy.” I’ve included this tempting version of the individual strawberry shortcakes, which puts every other shortcake to shame, in my Fred Allen recipe folder this month which you can obtain absolutely free merely by filling in the coupon on page 64. You really should take advantage of these fruit cakes and pies now, while fruit is at its best. I have also included in this recipe card a most delectable new con- coction known as rhubarb and pineapple pie. And do you see that beautiful cocoa- nut marshmallow layer cake on page 64? Well, it’s twice as delicious as it looks. There’s a secret in making it so that it turns out in all its fluffy glory, and you'll find this secret, too, in this month’s folder. This array ought to be enough to make you reach for your pens and fill in the coupon right now. These Vastly Improved [SC WINDOW SHADES “T’m so delighted that I am replac- ing all my old window shades with bright, fresh new ones at small cost. These new, im- proved Clopays are a treat—heavier and stronger than I believed possible. Wooden slat included with each. And now it’s necessary to trim only one side to fit narrower windows. As always, Clopays at 15c come in lovely plain colors and chintz patterns—wear wonderfully —and so easy to put up—attach to old rollers without tacks or tools.” .. . Send 3c stamp for Color Samples. CLOPAY CORP., 1228 York St., Cincinnati, O. Ait All 5c and 10c Stores yw and Most Neighborhood Stores «= KEEPS CLOTHING SAFE FROM MOTHS Hang your clothing away with Zorex and you can forget about moths. Zorex pro- tects clothing by killing all moths and larvae. Zorex costs only 1o0c each and is | sold everywhere. If you prefer, order di- | | rect from the factory, enclosing 10c for ae each Zorex needed. (6) The Zoro Co., 361 W. Superior St., Chicago This modern way ts hot starch offers you advantages worth knowing. Simply add boiling water to dissolved Quick Elastic—nomixing, no cooking, TH iS no bother as with lump starch. Ends stickingand scorching. Restores elas- ticity and that soft charm of newness. F R E E THANK YOU-------------5 j THE HUBINGER CO., No. 834, Keokuk, lowa. Your free sample of QUICK ELASTIC, please, and “That Wonderful Way to Hot Starch.” TRY 91
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You don’t invest a cent until you've sold yourself on the possibilities. Then you canstart with $8.50 investment. Money-Back guarantee goes with initial purchase. Send for actual copies of orders from distributors showing how. their business grows. A business for men and women alike. No super salesmanship, no big investment. We farnish everything--display stands, advertising, etc. Get the exclusive rights for your locality. Write at once. Samples and particulars free. FLUFF-O MFG. CO., Dept. 3065-E, St. Louis, Mo. Short Hours FRANKLIN INSTITUTE = Eccl a! Dest B-306, Rochester, N. Y. any Early Sirs: Rush to me without charge Epa atone @ (1) 32 page book with list. of xpecte >U. S. Government steady Jobs. MEN—WOMEN Ss (2) Tell me how to get one of these 18 to 50 jobs. Mail Coupon TV eae SAR RAAB EES boD OOnO Oban E OS today sure UAAGr OSS scenes soa see nanmenerasc Q? MAKE YOUR OWN (i RADIO STARS AVE you ever heard of a gingerbread with filling? Neither did I until Portland, explained that she wouldn't dream of leaving this unusual cake out of the stag party. It’s practically guar- anteed to have everybody crying for more. I should know, I tried it myself. FILLING FOR GINGERBREAD 2 packages (6 ounces) cream cheese 2 tablespoons chopped dates, or seed- less raisins (soaked and drained) 2 tablespoons chopped pecan nut meats 14 teaspoon salt 1 teaspoon cream or top milk Prepare a soft gingerbread and bake “No!” Says Dr. Cadman (Continued from page 24) bringing nothing but themselves and their problems. The thin man was in domestic difficul- ties. Dr. Cadman advised him about a divorce. The next man approached. man’s experienced eyes seemed but one look. “When did you eat last?” he inquired. muttered the man. Dr. Cad- to take “Two days ago,” Ds CADMAN uttered no verbal com- ment. He reached into his pocket, bringing out a dollar bill. Gently he placed it within the man’s chapped fist. Then he called his assistant. “See that he gets something to eat and find him a job.” Again he turned to me. a cigarette. “T’m no bigot,” he said, “but when I see the harm that too much liquor can do, it makes me sick! “The public should not be misled. And they will most assuredly be misled if hard liquor is advertised as a beverage! Hard He offered me “Yes!” Says General Butler (Continued from page 25) They don’t mean a thing—medals—titles. “T fought as a private. I know what war is. That’s why I hate it. I know what it means to have to send men out, to watch them go, and a few hours later, see what’s left of them come back. Gat you see why objecting to liquor advertising seems very petty to me? It’s just another instance of not facing the truth. “Tf hard liquor advertising will enable more tax payers to pay their taxes and thus supply the government with further money for the care of its disabled, if hard liquor advertising will increase sales so that there are additional jobs for the widows and those who came back whole, then this country should stop beating about the bush, and go to it! “Not wanting to advertise liquor is typi- in two layers. Blend cream cheese, chopped raisins, chopped pecan nut meats, salt, and cream to a smooth paste. Spread between cooled layers of gingerbread. Now I find myself with no more space left to give you the recipe for my Ginger- bread Surprise which goes perfectly with this filling. This is quite unlike any gin- gerbread you’ve ever tasted, I assure you But don’t be disappointed. I’ve managec to include it along with the other recipes in this month’s Fred Allen folder. Senc in the coupon right now, for the whole batch of recipes absolutely free! Enclose a self-addressed, stamped envelope. liquor is no good, except for medicinal purposes! “A glass of beer never hurt a man, ot light wine either, or even a shot of whis- key in milk if you have a severe cold, but just let them advertise over the ether. and it will be a terrible calamity for everybody concerned! “I consider the radio one of the most powerful influences in modern civilization. The idea of a beautiful program entering the home, and then having it sponsored by whiskey revolts me! “During the past ten years I have been in constant contact with radio and I have received nothing but encouragement and approval in my efforts to broadcast the fundamental principles of religion and ethics. “That is why I am certain that the heads of the radio industry feel the responsibili- ties that the radio owes the youth of this nation. It is an obligation to those whose habits are still unformed. It is an obliga- tion that the directors of the great chains and the small stations cannot and must not ignore!” cal of our eternal shadow-boxing. And why not advertise it? If a man wants to drink, he’ll drink. Prohibition should have taught us that. And if advertising will aid business, then why not do it? “Lately I’ve been traveling throughout the United States, and I know this, from what I’ve seen and heard, if the govern- ment persists in its silly camouflaged rules, just like this liquor advertising one, people will lose faith in the whole federal system. “T’m all for radio. I think it does a lot of good. I like Will Rogers. He broad- casts plain honest facts. “I’m not so pig-headed that I’m unable to see that radio liquor advertising creates its own problems. Qur original Constitu- tion says that each state must be allowed to govern itself. People should be free to do and to think and believe what they see fit. So if they have been brought 7
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to consider liquor a painful, contaminating influence, they should stick to their prin- ciples; nobody ought to disturb them. “Kansas is dry. The other day I made a speech in Wilkensburgh, a little town just outside of Pittsburgh. The whole town was dry, and ten to one, it will stay that way. “There’s no reason why people residing On the Schooner “Seth Parker” RADIO STARS in dry areas and objecting to drink, should be obliged to listen to unwelcome adver- tising. Thus I can readily understand the problem that the radio industry must solve. That problem is how to sone off the dry territories. If this feat can be accom- plished, then they should leap to their | advertising. As I said before, if it’s legal to sell it, it should be legal to say it!” (Continued from page 17) A signal comes from the window of the control room. This room is some- thing like an upright coffin with a glass window. Inside we see three men, one with a telephone in his hand that is con- nected with New York. The man stand- ing, who just gave us the signal that we're on the air, is the production man- ager. A third man sits at the controls. Do you hear that wind roaring? And that deep-throated boat whistle? It makes us shiver, even when we know that the wind is that record and the whistle is a foot-long wooden contraption being blown by that man over in the corner. OW, here’s a man to look at twice. Notice the set to his shoulders, the authoritative broadness of his hands as he holds to a rope hanging from the cab- in’s ceiling. He is Captain Flink, master of sail and team, and hired by Lord to run this boat. His job tonight is to tug at that heavy rope hung on a pulley. There’s a chain hanging from the ceiling nearby. That, too, helps to give folk be- yond the loudspeakers a mental picture of the crew at work on deck. And the bell. If you’ve ever ridden the waves of the ocean, you’ve heard the bell in the crows- nest ring out through the night’s silence. We hear it again. The sound flows about us and into the mikes and is hurled around the world. But here’s a secret. That isn't the big, booming deck bell at all. Tonight, the bell hangs from the ceiling of the bathroom that adjoins this cabin. It is there because the noise would be too loud if it were in this room with us. “Take up the slack,’ shouts Lord. Cap- tain Flink repeats, “Take up the slack.” Like an echo, we hear the words again. That third voice? Where is it? I'll tell you. It’s the same boy who rang the bell. He’s still skulking in that bathroom. Many a time I’ve heard these orders in my own loudspeaker. Always I thought the last man to shout them must be at the far end of the deck. But he’s not, you dope, he’s ina bathroom. Four men are around the mike now. Singers. “Blow the Man Down” is the number. Lord is singing with them. They finish and he begins to talk. “Folks listening—the sea is a strange and awesome,thing which, from the be- ginning of the world, has swallowed up gold—and ships—and mien, and it very seldom gives up its secret. “Two weeks ago we had a program of lost treasure—and it occurred to me what a much bigger program it would be—a program of lost men. Sitting around this table tonight—-right here in this cabin— are four men who have been lost to the sea. Their folks and friends don’t know whether they’re alive or dead. “This afternoon I sent out four tele- grams—all exactly the same—to four mothers who think their boys have been swallowed up by the sea. I want to read you the telegram that went to these mothers.” ONEST, those are real tears in Phil’s eyes. As he reads, glance at those four boys. One is nervous beyond a doubt. Another looks up with a sort of far-away stare in his eyes. The other two sit with bowed heads as if they might be praying. But look beyond the stove. There’s a sight the microphone can never show. It’s a young boy, a member of Lord’s crew, crying silently. He isn’t one of the four who will talk tonight to their mothers. Could it be, I wonder, that he is another one of those swallowed up by the sea? Phil Lord is reading. “Right this min- ute in De Soto, Illinois, Mrs. Gibson is sitting before the loudspeaker of her radio, just as you’re sitting before yours, and I hope that your ear will respond along with the great happiness of hers. For the past eight years she hasn't known where her boy was—alive or dead—and I can imagine that right this minute she’s all atremble as she sits before the loud- speaker. Yes, Mrs. Gibson—Bill is sitting right across the table from me. It’s like one you love coming back from the grave. Bill has his ticket in his pocket, Mrs. Gib- son—he’ll arrive home Thursday morning.” Everything is deadly quiet as he pauses. Those sailors standing around, members of the crew, are supposed te be hard- boiled fellows. But look at their faces. Serious, thoughtful expressions. Lord continues: ‘No, Mrs. Gibson, you're not dreaming. It is Bill. He’s com- ing home. Bill—for just a moment. ... ” Lord, too, finds it difficult to speak. “... for just a moment, I want you to tell how you happened to disappear.” Bill tells his story. He had a step- father who drank heavily and who beat Bill, his kid brother and his mother. “I used to fight back,” said Bill, ‘and he kicked me out of the house when I was eleven.” Bill left Illinois and went to sea to forget. pHAar was a fine gesture on the part of Captain Lord, you say. But that’s not all. - Listen to his next lines. He is look- ing further into Bill’s happiness. He is making an appeal to the business men of “MARRIED LOVE” | ee like this prove you, too, can quick- ly obtain the clear complexion men admire and women envy. Clean your skin to the depths of the pores . . . get rid of clogging impurities that make complexions sallow. 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If unable to obtain, use coupon. “Comfort” Foor aips THE FOREST CITY RUBBER COMPANY 1276 Ontario St. Cleveland, Ohio Enclosed is 10c (or 20c for both). Send me corn pads Callous pads, Nome. Address. City — g4 RADIO STARS De Soto to see Bill Thursday when he gets home to help him take his place in the world by offering him an honest job. Two of thé other boys take their turns before the mike. But the fourth, he is too overcome by emotion to speak. One of the singers has to read the boy’s lines. Then Mother Roper is announced. She is the adopted mother of seamen and has returned some 5000 boys to their mothers. The half hour is coming to a close. The little clock on the wall, five minutes fast, has already chimed out the half-hour. In the control room, the man at the telephone is talking. The second man has his hand on the switch which will throw the pro- gram off the air. Now the whole team of broadcasters functions as a unit. The quartet sings. Captain Flink is tugging at the rope on the pulley. Chains are being rattled. “Drop off on the mooring lines,’ shouts Lord. Captain Flink repeats it. “Stand by on the halyards.” Again the order is re- peated. We hear the blood-stirring sounds of a ship putting out to sea. Suddenly the tension eds and all stand relaxed for a moment. The show is ended. Next week the program will come from another city. And before many weeks, perhaps by the time you read this, the Schooner Seth Parker will be on its way to other oceans. EFORE tonight’s broadcast I looked around to see how Captain Lord was preparing for this cruise. I found enough supplies on board to last twenty-five men for fifteen months. There were 9000 pounds of sugar, 22,000 pounds of fresh meat, 8 tons of baked beans, 7% tons of potatoes, 14,000 pounds of flour, 51 tons of canned goods, 2% tons of apple sauce. And that’s a lot of apple sauce. There are 17 miles of silk fishing line and 88,000 rounds of ammunition. There is a first- aid department equipped as well as a drug store. Even the Frigidaire Company, which now sponsors the programs from the ship, has contributed by installing large refrigerators, water coolers and air conditioners. Captain Lord’s own cabin is a beautiful room furnished with upholstered chairs and divans, old oak desk and tables. Off it is a bathroom as nice as any in a New York hotel. Captain Phil Lord, it certainly looks as if the stage is set for a wonderful trip. We've enjoyed your broadcast tonight and your gesture of goodwill toward those four boys. We wish you bon voyage. Revealing Some Famous Friendships (Continued from page 19) from Dr. Cadman, couched in the beauti- fully simple understanding language which has made him beloved by the millions in his radio audience. It was the one anchor the broken parents had to cling to, this faith of Dr. Cadman’s. Half a year has passed since little Lil- lian died; yet Dr. Cadman still drops in regularly to see the Crosses. “I don't know. how we could have come through that difficult period had it not been for Dr. Cadman,” Milton Cross says simply. Help anyone get a job in radio? Why, you're crazy. Everyone there has to look out for himself, and that’s a full-time job. Everyone is too busy to play the role of good Samaritan. Says you. Let’s go back to June 22, 1933. Joe Penner, late of the stage and vaudeville, still unknown to radio, sat disconsolate. There was a rea- son for his sorrow. For like most of his pals, Joe had no job. Being a vaudeville trouper for a dozen years did no good; business was so ter- rible most theatres had eliminated vaude- ville for the summer; there wasn’t a Chinaman’s chance to get a part in a musi- cal comedy. The big moguls in radio were unwilling to give him a chance. The “Wanna Buy a Duck” man didn’t know where to turn to earn an honest penny. Idly, Joe turned the radio dial. The Rudy Vallee hour was starting. An idea struck him. Perhaps Rudy would be will- ing to help him. Might even give him a chance to appear as a guest artist some Thursday night. Hundreds of. sponsors listened in on the Vallee hour; it is known as the happy hunting ground for talent. He knew Rudy—well, well enough to speak to, anyway. Four years before they had both played at the Brooklyn Paramount. Humbly he approached Rudy. Rudy did remember him. Rudy actually seemed glad to see him. “Of course I remember your stuff,” he said. “You ought to be great on the air. I can fix it up for you on one of my broadcasts. How would you like to go on the night of July 6th?” Rudy encouraged him, worked with him, trained him in acquiring radio technique. He didn’t dare fail after all Rudy had done for him. He was trembling with nervousness the first night he appeared. IS success was instantaneous. Rudy finally got his own sponsors, Standard Brands, to feature Joe every Sunday night from 7:30 to 8:00 P. M. Now consider the case of Jimmie Mel- ton who got Ray Heatherton his chance on the air; who pushed him and helped him get the coveted spot as featured singer with the Ipana Troubadours. After all, Jimmie, also a tenor, could have used that job himself. Then there is the grand friendship between Budd Hulick and Harry Von Zell, which resulted in Von Zell get- ting the job of broadcasting the Stoop- nagle and Budd broadcasts. The number of similar friendships is legion. Perhaps you have heard of the one be- tween Frank Parker and Jessica Drag- onette. Frank and Jessica, you know, have been enchanting radio fans every Friday night with their soulful love duets. For the past year and a half they’ve been head- lined together on the Cities Service pro- They’ve sung all the love songs grams. from light operas, they've given us the lovely lilting old ballads, as only two young, eager, romantic folk could. Que day Jessica picked up the morning paper. Staring her in the face were the words of a gossiping columnist, “Behind ed
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de the lovely love duets of Jessica Dragonette and Frank Parker, is raging a deadly battle. They despise each other.” Jessica was stunned; while she and Frank had not been particularly friendly, their relations had always been amicable, cooperative. Certainly she had none but kind feeling for him. She couldn't think of anything she did that might have hurt him. Perhaps it was Frank who disliked her. The bell rang; it was Frank Parker, angry, bewildered, waving the tell-tale paper in his hand. He had been in such a hurry to get to the Dragonette apartment that he hadn’t even shaved—quite an omis- sion for the sartorially perfect Frank Parker. “Look at this,” he said excitedly. “Tell me, did I ever do anything to offend. you? You know how much I think of you, how much I enjoy working with you. Please forgive me if I’ve ever done anything to justify your dislike of me.” “T don’t dislike you,” Jessica Dragonette laughed. “I feel just the same way you do. Let’s forget all about the newspaper.” The gossipy columnist started some- thing he had not counted on. From that day, Jessica Dragonette and Frank Parker have become staunch friends. This was a case of a fine friendship that grew out of idle gossip. Along radio row, as everywhere else, friendships often start in funny ways. There are several that have begun in quarrels, in misunder- standings that seem quite laughable now. AYBE you've heard the tale behind Abe Lyman and Lew White’s palship. To understand it, you must know some- thing of the character of Abe Lyman, the orchestra leader. Quick in anger, quick in generosity—quick and thoughtless in al- most everything. Well, one day Abe and his band had been rehearsing. Lew White and a bunch of the boys were fooling around with the control engineer. It was a minute and a half before Abe was to go on. As is the custom, the loudspeaker was turned on in readiness for the broadcast. Instead of the silence which should have greeted him while he stood with his baton poised, ready to lead his men into their first number, Abe heard voices from the loud speaker. He immediately jumped to the conclusion that the boys in the control were deliberately talking into the speaker. And here he was set to go on the air. He rushed into the control room, bawled the boys out. White was leaning nonchalantly against the wall with his usual grin on his face. Lyman seized upon him as the culprit. “Why,. you fool,” he yelled. “Don’t you know better than to talk into a loud speaker when someone’s about to go on the air. Get out RADIO STARS of here.” Then he went back to lead his orchestra. White was nonplussed, so were the boys. None of them had talked into the speaker ; some wires had evidently crossed. Some- one else’s conversation had been picked up by accident. The next day White met Lyman in the studio. “Look here,” he began, “you’ve got me all wrong. I didn’t talk...” “Don’t you dare talk to me,’ Lyman in- terrupted. White answered back. Before they realized it they were at each other, tooth and nail. It took six people to get them apart. Months passed. Whenever White had the chance, he took a crack at Lyman’s expense. Lyman was angered if White’s name was even mentioned. Terrible things would certainly happen if they met again. Then came the time Lyman filled in on the Jack Pearl broadcasts. One of those nights White had to arrange an organ re- cital with a radio executive who was at- tending the broadcast. In some way word reached Lyman that his arch enemy would be present. “If that so-and-so dares to come to my broadcast I'll punch his nose in for him,” Lyman threatened. “On the way in,” White confided to me, “sixteen people told me that Lyman was going to murder me. If one had said it, I could have walked away. When so many warned me, unless I went in I would have been branded a coward throughout radio- land.” White went in. When the broadcast was over Lyman spied him and sent someone to tell Lew White he wanted to see him. “Tf he wants me, he knows where I am,” White countered. Lyman came rushing over. “White, what do you mean making cracks at me?” he asked. “What're you mad at me for, anyway?” “Let’s talk things over,’ White sug- gested. They did. Now they are the best of friends. These are just a few samples of real friendship along radio row. You may have heard of how Ted Husing whisked Ben Rubin off to recuperate at Lake Placid, lending Benny his own clothes for the two weeks stay. You may have heard how the Aces and Fred Allen and his wife; George Burns and Gracie Allen; Mary Livingston and Jack Benny spend their leisure time. You may have heard this; it is more likely you have heard tales of the petty disagreements among half a dozen stars amplified till they as- sumed the proportions of death-feuds. While radio folk are ready to list their friends, they are very reluctant to pub- licize the favors these friends have be- stowed upon them. It takes a lot of prying to discover what they have done for each other. Watch for stories on those great favorites of the air and screen, Al Jolson, the Mad Marx Brothers, and “Schnozzle” Durante HOW TO HAVE t LUR-EYE holds the secret to this charm which you may easily possess. Each night rub a tiny bit of Lur-Eye at the roots of the lashes. In less than a month your eyes will reflect this new beauty of more alluring lashes. (Actually longer, silkier, lovelier!) ‘ DOES NOT SMART OR STING Lur-Eye also relieves tired, inflamed, bloodshot eyes, and granulated lids. LUR-EYE LASH DEVELOPER Introductory Size at the better 5 and 10c stores. Regular Size at good drug and department stores Ee wee = LU R-EYE PRODUCTS, Inc. a 1501 Broadway, New York, N.Y. NOW/ THE GIANT ZIP EPILATOR—IT’S OFF because IT’S OUT PERMANENTLY DESTROYS HAIR WHY LIMP? 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TIRE USERS by the thousands all over the U.S.A. voweh for the LONG, HARD SERVICE, under severest road condi tions of our standard brand Tires pecanepnoese ed iwinivioloiominina ni i Soe eomnm ON er] WWW WUWWNNNNNS NO a aWHOwDOUWS reer rnin 4 Herm ooooS im Bb goo wae w © uw De T s 5 s 7) 5 s 0 5 5 5 Ss 5 SEE All Other Sizes DEALERS TAKE TIRE PRESSURE WANTED THAU SIDE WALL of TIRE NO EUSS~NO O/AT deeds ais ship. == halaxone OD Bare 5 pe ti h full ALL TUBES BRAND NEW GUARANTEED” Tires failing to giv onthe’ service repiaced at half price. YOR K TIRE & RUBBE R bs S ieee rercoleaasionine Maan te ped ee ae 96 WITH. EACH ORDER FOR 2 TIRES : Ri bHernrnrn SSS SE RAN ON OH A ddisbusuiniincout Ny Ree eee NOD = (AUT | orgy. | . cleansing, one for RADIO STARS If You Want to Be Beautiful (Continued from page 65) We're on our way to the cold cream How many do you use? One for nourishing—one for thisa and thata? Anyway, they can all, no matter how long the procession is, have the same general scent as the bath salts and the bath powder. You've no idea how you fall under the spell of the same scent in all applications. You love it more and more, if you love it at all, and by the time you have finished with the last creamy rub, you'll be convinced you are wise to cling to one idea in fragrance. Be sure there is only the merest hint of perfume in each of them. There should be no more than that. When they are all kept gracefully in harmony, the result creates a poem in personality—fragrance. Skin fresheners usually have more or less of an aroma. This will blend with any other perfume. You can almost shut your eyes and choose one of these, as long as the fragrance isn’t too pungent. A skin freshener is a prime necessity in makeup. It picks up the whole expression of the face. But I think it is wise for young girls, and anyone with a delicate skin to beware of astringents. They are often too strong and the effect, after a time, causes the skin to sag and become loose. The effect of too great a stimulant. For oily or leathery skins they are quite all right, but you of the rosebud complexions, look out, or you will regret the day you went in too heavily for beautification. After all beauty is skin deep. Now for face powder. It can be too acrid and it can be so faintly sweet that you will be altogether astonished. In this I am again singing my old perfume love song—cling to your own scent. I take real enjoyment in a last bit of perfume essence. I spray it on for swank. admit I don’t waste it on the everyday affairs of life, but on any special occasion out comes the perfume atomizer. A hint about keeping your lingerie scented with your own brand of perfume— tuck little sachet bags about the drawer where it is stored. This added touch of fragrance adds greatly to the general aura of sweetness. I'll tell you by letter which brands of beauty preparations can be had in con- sistent perfumings, if you will write me at RADIO STARS. Do You Know How fo Kiss? (Continued from page 55) to Tom. There could be no better adviser. “Tf I can be of any help in your oscu- latory difficulties,” Ray replied, “I shall be delighted, but probably it will only be to the extent of telling you what I am doing. “To begin with I am against realistic kissing. This leads to all sorts of things such as losing one’s place in the script, to say nothing of one’s place in society. Per- sonally, I am kissing the hand which is feeding me, viz., my own. I find I can do this and still keep my eyes on the script while in the case of realism how can you? “Next comes the question of the attack upon the hand. A resounding smack is reserved for Peter and Pan. Such a kiss smacks of paternalism, if I may play with words. But such a kiss is not for Janet. I note in your letter that your wife says that passionate kisses should be silent. I am in- clined to agree with her and in case I get to California we might have a seminar on the subject. However, as we know, in radio we must compromise between realism and effectiveness. In other words, if we kiss silently, the radio audience thinks the pause is the actor losing his cue instead of his head. (Mr. Knight is of the robust old school.—Editor.) THEREFORE I have always been ap- proaching my hand with a slight nuzzling effect. (I have always used the verb ‘to nuzzle’ but this is the first time I have seen it in print and it looks queer.) “The ‘nuzzling kiss’ if I may attempt to describe it, is, in effect, what we hear when a gentleman kisses a lady’s neck—or a woman's. There is a little hollow there, as you may have noticed, and the tendency is to sort of burrow into it. Before the actual kiss, there is always—at least there is here in the east—a preliminary ‘M-m-m’ by the gentleman. This is a playful ‘M-m-m’ designed to show that the gentleman isn’t taking it too seriously—yet. The ‘M-m-m’ is followed by a smack—but, and I believe this is the crux of the whole matter, be- cause the lips are buried in the little hollow (see above) the ‘smack’ is almost noiseless—not entirely—but almost. In other words, it is a kiss with a maxim-silencer which has not been adjusted securely. “T do not mean by this to imply that Janet should always be kissed on the neck. Merely apply the neck technique to the other parts of the head and the radio audience will flutter appropriately at each osculatory manifestation on your part. At least that’s my story. “Borrowing a lipstick and marking out a pair of lips on the back of one’s hand, to obtain a slight touch of authenticity, is a silly idea and so pay no attention to it.” Yes, Raymond, most of us feel you are right about kissing the hand instead of the subject. In fact, in doing the latter, there is imminent danger of losing one’s place in society, as you Say. It recalls the time the lady visitor to the New York Columbia studios sat in the control room -watching a love drama through the glass window and listening through a speaker. Of a sudden, the male principal swept Georgia Backus, playing opposite him, into Se er ees ee a
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‘arms. Their lips met, fused a trifle, parted with a sufficient amount of y sound to satisfy a breathless audience. H-m-m,” observed the lady visitor aly to the control engineer, “that seems a pretty realistic kiss.” That?” returned the engineer ever ious to please and impress a visitor for dold CBS, “That’s not passionate. You iild see how they do it in rehearsal.” { certainly should,” retorted the lady sor acidly, “That leading man’s my and.” ‘CH potential domestic upheavals never worry Ray Kelly, sound effects expert ‘the National Broadcasting Company. 4 they want to be realistic, let ’em,” ‘rts the unromantic Mr. Kelly. “Per- RADIO STARS sonally, I prefer the more gracious kiss of the hand. Even then, I sometimes have to take this bit of business away from them and do it myself.” “Why?” he was asked. “Simply because some of ’em just can’t help making a sound like a cow pulling her leg out of the mud.” So there you are again. No matter whether you like them long or short, hot or cold, the controversy rages on, The fact is, I think it would be an ex- cellent idea to put the matter entirely in the hands of Mr. Kelly. Make him the Czar of Radio Kissing. He’d be so de- tached, unemotional and absolutely fair about it. Unless, of course, the leading lady hap- pened to be Mrs. Kelly. What's Happened to Kate Smith? (Continued from page 41) citry, success everywhere she went. ich hard work, such desperately hard yx. She hadn’t minded. But that throb- i pain below her eyes, that raw, con- tting soreness in her throat! It was Ih hell to sing, to do her best. fter the La Palina program was over, W other companies had wanted her, a irette and a medical product sponsor. “hey want the wrong kind of program oyou,” Ted Collins had said. ‘Besides, { do you good to get away—have a hge in climate. There’re eight or nine hsand dollars a week in a vaudeville 0, How about it, Kate?” ~ kay, Ted.” ) Kate, who’d never been west of ago, a chance to see Texas, Iowa, \\-aska, was thrilling. So she’d thrown elf eagerly into the work of getting hiSwanee Revue together. . change in climate, indeed. On the %@ out in our private cars Kate was ol and happy, playing poker with us in iirawing room, laughing, joking until % awful first stop—Minneapolis. Damp nicold! The horrible gripping hoarse- & the torturing sinus pains returned. © and five shows a day! Tremendous {ds to welcome her and cheer her! ‘ve hours a day—from eleven in the icing till eleven at night—waiting in 1 tuffy, overheated dressing room, talk- en whispers to save her failing voice, aiing her throat with argyrol, spraying ' th atomizers. Then out on the stage ) ince, laugh, tell jokes—straining her ® to the utmost to sing above that hi ly hoarseness. ‘ITSIDE in the hall she knew that " Ted Collins was pacing, as he always dhese days between shows. If only 16>f those New York specialists were Tito treat her nose and throat disorder. sht it was worse than it had ever € on the whole tour, for she’d kept on from city to city, ever since leav- g {inneapolis ! | re was a knock on her door and Ted Down the stairs and out on the stage she walked. I heard the thunder of ap- plause which greeted her and knew that if anything could give her strength to carry on, it was this evidence from hundreds of her friends that she was loved. Did you ever see a dream walking? Well, I did. Did you ever see a dream talking? Well, I did. How Kate Smith sang that song that night! I knew what it cost her. I could hear how she was straining every nerve and muscle in her throat to sing above that awful hoarseness. I knew and Ted Col- lins and Mrs. Collins knew but the audi- ence didn’t know—yet. They roared, stamped, clapped their approval. Jack Miller, his baton raised, smiled en- couragingly at Kate. She nodded her head and he tapped his music stand. The audience became silent at last as the or- chestra went into the vamp for “It’s Only a Shanty.” A fast, difficult number—but in the west the most popular in Kate’s repertoire. Kate began to sing, carrying the audi- ence with her in the lilting rhythm. Then it happened. Her voice wavered— and cracked. The first time in her whole career! The very thing that she had laid awake nights hoping against hope would never happen fad happened. Kate stopped, tried to regain her voice, twisting in her cold hands the large black and white chiffon handkerchief she always carries on the stage. Kate Smith choked—then said to the audience in a hoarse whisper, tears rising in her eyes, “I’m sorry, folks, I hope you'll understand.” Then she rushed from the stage. E all hurried after her. Usually calm when everybody else gets excited, now Kate Smith could not restrain her tears. It was not just that she had failed—she was sure that she had actually lost her voice! MHysterically, she wept. We tried to comfort her—Maria, her maid, Ted Col- lins and J. She was unconsolable. I thought at that moment that Kate Smith was crying the way some other girl would cry if she had lost the man she loved! READ & WHAT ~ 4 We LEADING BEAUTY CONSULTANT 2 hous ( E UTY CONSU YP eae E POWDER Joan Foster is right — Gayanne Face Powder is an exact copy of Fifth Avenue's most expensive and exclusive a POWDER RETANESTAT lOc BA CHOAT ABE S.S.KRESGE.CO.STORES MADE BY THE MAKERS OF THE FAMOUS GAYANNE CUSHIONED POWDER PUFFS FADED ral Al ea GRAY Women, men, girls with faded, gray, streaked hair, Shampoo ana color your hair at the same time with my new French discovery—“SHAMPO - KOLOR’’. No fuss or muss. 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M. writes, ‘‘Have found your forecast absolutely cor- rect. It seems uncanny that one can have that power.’’ w. Y. FREE 800 WORD NUMER- OLOGY READING with order for Astro- logical Reading. 3 Send only 25c in coin or stamps and exact birth date for your Astrological Fore- cast. _ Numerology Reading included FREE, turned if not satisfied. Mail coupon NOW. BIG READING ONLY 25c YOGI ALPHA, Box 1411, Dept. D-9, San Diego, Calif, Enclosed is 250 for my big life Reading. Money back if not satis- factory. My Numerology Reading (300 words) included FREE. Money re- NAME, ..ceccscccsesscccccsssece BIR TOAD ATE 2 ce tseksace rane . ADDRESS. .cs avo ngisisus teiae cujals «alaaainmen enim iaaie'n(seiawicite a aeacse . CIDS 2.» sie starch <.s)aem oiipmieseuels «sco d ee clala STATE, .. ocscsisoscoovs . If you have a friend who wishes a reading, send 50c for TWO Readings 98 RADIO STARS “Everybody will go home and say that Kate Smith is through,” she wailed. Then we heard Ted talking, quietly, calmly. “Now don’t get excited, kid. You're going to be all right. Oh yes, you will—you’vye needed a good cry like this for a long while. You're going out there, Kate, and you’re going to sing your closing song for ’em. Do you hear, kid?” Eighty people were depending on her. Half of that number was the staff she needs to carry on her chairmanship for the NRA. Eighty salaries had to be paid. And her own career, hanging now in the balance, jeopardized theirs. “Okay, Ted,” she said. She stopped crying, became absolutely stoney. The tap dancers were finishing their number. Kate went to the wings and when that turn was finished she ran out on the stage and faced the audience. “Folks,” she said, “those frogs will get in your throat sometimes.” They laughed, applauded, roared their approval of her courage in finishing the show. She told a joke. They laughed again, whistled, shouted. Then she sang “When the Moon Comes Over the Mountain. ... ” Never have I heard Kate sing that theme song of hers more beautifully. Never have I heard such rounds of applause. Kate told me later that she was so worked up, so tense at the moment, that she actually didn’t hear the most enthusi- astic éclat she has ever received! Soon after that evening Kate said “Okay, Ted” once more—to his order that she must take a two weeks rest. Two engage- - ments were cancelled so that Kate relax at the famous resort in Hot Sy Arkansas. A The day after she arrived the burned to the ground, destroying a valuables. THE finishing touch to her jinx wi loss of her invaluable maid, Maria was called back to New York on a of an illness in her family. But Kate stuck it out, took tha weeks rest and, for the time being at beat that sinus and throat disorder. The Swanee Revue with Kate Sm the star took the road again to co its successful tour until Kate decid return to radio. You didn’t think for a moment, dic that she was deserting her radio fan ever! Not so long as Kate Smith pos that glorious voice. As for her € Kate carries eight pairs of glasses a with her. 7 And now you have the story of y happened to Kate Smith—the whole She has been off the air and millions | missed her, but she has been busy r theless. Just recently, she has been t to get herself in shape for the so radio program she wants to present. sonally, I think she is ready agai know she is eager to begin. Perhay the time you read this or soon after will be greeting you through the speaker. If she is, and if she is plea you, that will do her more good eight times eight specialists. For that is her whole life. Ruth Etting’s Secret Memories (Continued from page 14) road with the little snake coiling above her hand, unconscious of the horror which the scene produced in the hearts of her little girl friends. You know how Ruth left David City to go to Chicago to study at the Academy of Arts. But you don’t know about a talk she had with her grandfather the night before she leit. They wandered down the road together. Ruth could scarcely believe that she was leaving all this peace and quiet and love- liness for the excitement and novelty of big city life. Well, if she was going to learn how to draw fine pictures of women’s dresses, she had to start now. Still, her heart was heavy because she knew she had reached the end of one road, a road lined with great shady, protective trees, and was starting out on another where huge skyscrapers towered ominously on every side. Her grandfather hadn't wanted Ruth to leave but then, wasn’t it in her blood to be a pioneer, to start new things, with new- courage and determination? They stopped on the road and sat down on a fence, their heels hooked into the lowest rail. Grandfather began to talk, pulling out of his great store of wisdom, the years had taught him, a few bits of advice which would help his granddaughter on her pilgrimage. He said: “Now Ruth, you know I don’t like to talk much and I won’t. But t are two things I want to tell you: N trust anyone, man, woman or child, your own judgment at all times. And y you make money, as I know you will ways keep that money in your own nar Surprising advice, that—surprising cause it’s so free of the exaggerated si ments one expects from a fond pai Practical, skeptical, fact-facing. Ger Etting knew that in other res granddaughter needed no advice; he complete faith in her ability to protect self from the pitfall that most a But he knew that in a big city. David City might blind Ruth to of man in a less friendly environm to the truths which a guarded chi had spared her. In Chicago Ruth saw _ begg vagrants for the first time. She about actors who, having found qu cess, vied with their rivals in put comes a vicious and dangerous ha this was new, and it put a new that little yellow pig with the slit top. P You know how Ruth finally gave 1 study of designing at the Acade worked as a dancer in the very which she had designed costun
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know how she stepped into a lead role one night and found that she could sing. But did you know that J. J. Shubert, the famous theatrical producer, took a trip to Chicago to persuade her to change her plans? When ne found out that it was hopeless, that she’d made up her mind, he sat for hours with ie at the Green Mill Cafe, talking. She has always remembered him for what he fold her : “Never,” he said, “never let any- pone change your style!” Shubert knew that the popularity of the hey-hey type of singing, with its exag- ‘erated hotcha gestures and grimaces, night influence Ruth’s managers or pro- lucers into persuading her to leave behind ler simple, quiet manner of putting a song yver. Later, Flo Ziegfeld sent Stanley Sharp put to see Ruth Etting. Irving Berlin had heard her records and was impressed by he fact that she sang lyrics so that you lould understand every word! That was iow Ziegfeld had learned about Ruth. When the offer from Ziegfeld finally ame (“Can you be in New York in ten ays?” he wired), Ruth was on the way here anyway to appear with Paul White- aan at the Paramount Theatre. She will never forget that scene in rving Berlin’s studio where he was to ear her sing in person for the first time. “Sing something hot,’ he said. She consulted with Arthur Johnson, who vas at the piano, and they found they both mew “Nobody’s Baby.” As she started to ‘ing it, Berlin went out of-the room. Per- lexed, she sang the song anyway. When ied finished, Berlin returned and said, Sing something else, but sing it hot.” \She sang “Blue Skies.” Again, Berlin ft only to return at the end of the mg. “Listen, Miss Etting, I want you to ng one more song for me, but I want you 2 agent was right. The great airship \d been wrenched from her mooring by a tious wind and was being hurled about mmewhere in the screeching blackness. he crew had lost its bearings in the rain id fog. There was danger that the wind ‘ght drive them out to sea and down. Look,” said Poppele, “if we can get Akehurst to tell the airship to tune in to r wave, we'll go on the air, SOS or no. ell tell our listeners to phone in when- er they hear the ship.” AKEHURST snapped dots and dashes \to the Shenandoah. WOR went on the i. The dirigible listened while the yadcasting station relayed listeners’ one calls which shortly were jamming » Market Street telephone exchange. The storm howled down the coast and Shenandoah, through WOR’s guidance, through the blackness to nuzzle her oring mast once again. ‘Thousands had thrilled to the broadcast. 1: few of them knew the courage that tppele needed to violate the strict fed- 5 RADIO STARS to sing it good and hot this time. You know, get your body into it.” Very quietly Ruth Etting told him, “I’m sorry, Mr. Berlin, but I just get hot with my voice.” She found out later that Irving Berlin had left the room to listen to her from the hall, to be sure her tones were true. She also learned something else, after Mr. Ziegfeld had given her a contract. Arthur Johnson told her. “Ruth,” he said, “if you’d done what Berlin was try- ing to make you do, if you’d made one ‘hot’ gesture, you wouldn’t have gotten that Ziegfeld contract.” “Trust your own judgment, always!” “Never let anyone change your style!” Those two bits of advice, and Ruth’s adherence to them, settled her destiny at that important moment. The next time you listen to Ruth Etting over the air, see if you don’t agree with me. In every song she sings there is a spirit which tells you that there’s a song in her heart. That song she never sings— for it is the song of her memories—the memories of her simple life in David City which made her what she is. The song that ever inspires her to success. “City people,” she says, “don’t know simple pleasures. Country people know how to get pleasure out of nothing!” And the melody of that song in her heart was written by a fine, stalwart old man about whom Ruth says now, “It’s a pity—really a great pity that grandfather didn’t live to hear me sing. It would have meant so much to him.” Perhaps, in some way we living humans can’t know about, he does hear and is proud of the fruits of that song he wrote for his granddaughter’s heart! The Dramatic Story of WOR (Continued from page 88) eral law that forbade broadcast transmis- sion during an SOS. But the chief engineer had done rightly. The commendatory letters froin Secretary of the Navy Denby and the Lakehurst Commandant, Jacob Klein, proved that. On one of those earlier occasions, ‘‘Hol- lywood” McCosker felt definitely that the WOR audience should hear the Spanish prima donna, Marguerita Alvarez. Her manager felt just as definitely that it shouldn’t. After a hot argument, McCos- ker went to the Minister from Spain, Juan Riano. Riano cabled King Alphonse. Al- phonse cabled back. “T have heard WOR. I will be awaiting Marguerita Alvarez’s broadcast in my pal- ace,” was the essence of the King’s reply. A royal command is not usually disre- garded by a subject. The prima donna went on the air. Through such varied devices of genius has WOR experimented in network affiia- tion. The conclusion reached at the end of this connection reveals the idea behind WOR. At the inaugural of its 5,000 watt Dorit Let Wrinkles Lines Make You Look Old. This § Sem-Pray Compressed Creme Mail Coupon Today for This 3-Minute Beauty Treatment Use SEM-PRAY COMPRESSED CREME just 3 minutes instead of an hour with anti-wrinkle, nourishing, cleansing and foundation creams. See new beauty right away—-still further astonishing results over-night. Freshens skin instantly, clears, whitens, softens. 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transmitter, September 18, 1927, WOR be- came the key station of the Columbia Broadcasting System. The association ended two years later. Mr. McCosker and his associates felt that WOR was a station which belonged to the people in and about New York. They wanted to be individual. This is the way Mr. McCosker has put it: “The newspapers solved a similar prob- lem of presenting the same news at the same time either by adopting a political bias or by building up features and fea- ture pages until the paper, despite the fact that its news columns carried the same news as its competitors, assumed a distinct identity. “In much the same manner has the pro- RADIO STARS gram department at WOR attempted to impress an individuality on the stations through the use of outstanding sustaining programs.” WOR asserts that it will never become entirely commercial. Such programs as the “Choir Invisible,” “Moonbeams” and the Bamberger “Little Symphony” will never be sold. Thus do they keep faith with their listeners. HOUGH the station seeks always to ‘serve listeners with programs of special local interest, it never ceases to seek broad- casts of international interest. It was WOR, not the networks, which obtained Gandhi’s consent to go on the ' air from London. When a broadcast we made from a plane flying beside the f fliers to cross from Europe to America was WOR that put it on the air. They scooped the networks, not only ¢ the first announcement of the Lindberg kidnaping, but on subsequent broadcas from the Trenton headquarters of the Ne Jersey state police. . That’s how this independent static works—swiftly, ingeniously, fearless] Thus has the station with its 50,000 wat of power, 200 times as much as that poi sessed by the original transmitter, held tt attention and obtained the loyalty of great community of listeners. Listener who will never be disappointed. WOR—Finishing School for Stars Irishman, in getting youngsters to swallow spinach, to brush their teeth and to cease putting pill boxes on kitty’s feet. From the moment his airplane lands on the roof of WOR and he sings his cheerful “Hello, Little Friends of Mine,’ hundreds of thousands of children become wide-eyed, tense, quiet as mice with their ears glued to the loudspeaker. They hardly move for the next half hour. He sings them little ditties of his own making, tells them stories and chats with them, never talking down to them. In the four years he’s been on the air, millions of children have come to love him. In fact, I’m sure there’ll be no peace in my own home until I take my six year old son over to meet this husky happy-go-lucky, Uncle Don Carney. If you’re one of those souls who’s cheer- ful before breakfast, you’d be charmed, no doubt, by the cheerily conducted calis- thenics of John B. Gambling. Or even if you’re not, and sometimes regret having grumbled from bed to breakfast table, you might rid yourself of the habit by listening to him every morning. Anyhow, he’d help you take off that roll of fat or toughen up those flabby muscles you've always been intending to do something about. You can listen to his exercises, inter- spersed with jokes and homely humor on any one of the three fifteen minute periods which run from 6:45 to 8:00 o’clock. And you can catch your breath during either of the two quarter hour musical periods with which he breaks up the routine. John B. Gambling has been- doing this for six years. Yes, he does exercise himself when he’s broadcasting. ERE’S a story which shows how clever WOR has been in picking and building network favorites. Two years ago, a couple of young comedians wandered into the WOR studios. They didn’t look - particularly prosperous, and indeed why should they have? They had been kicking around the country doing one night stands and tent shows as blackface comedians. No one knew Pick and Pat Padgett. But that didn’t make any difference to the men who handle WOR’s talent. They knew the lads had promise. They put together a minstrel show which bounded 100 (Continued from page 38) to popularity in a few weeks. Now the two comedians go on great network pro- grams. You've no doubt laughed many times at their comedy. They are Molasses Show Boat Hour. Most of WOR programs of this type go on year after year. Sometimes one is taken off and there are howls of protests. The station still gets daily calls from in- dignant listeners demanding to know when “Main Street Sketches” is going to be put back on the air. Well, indignant listeners, it may be back on the air soon. It’s just a matter of sell- ing it to a sponsor. Radio stations have tc pay their employees every Friday, you know, so you can’t expect them to put on too many programs without recompense. The real inside story of why ‘Main Street’ went off three long years ago has never been told. It was because of a fight between the author and director of the sketches, George Frame Brown, and sta- tion officials. After it had been on the air for some time, a sponsor wanted to buy the show. WOR claimed “Main Street Sketches” as its own. Brown, as its crea- tor, said it was his. Everybody got pretty mad and Brown went to the National Broadcasting Company with his “Real Folks” show. There was much litigation and many injunctions and it tied the thing up so that it couldn’t be sold. True, for a brief period about a year ago, it was back on the air, but no one felt like buying it. Don’t give up all hope. It might still return. ‘n’ January of the FOR people who like to sit before their loudspeaker and shiver at chilling dramas, WOR has been presenting, since May, 1931, “The Witch’s Tale.” It’s pretty spooky, and about as thrilling a presenta- tion of supernatural tales as I ever heard on the air. It all started when Alonzo Dean Cole, an actor and writer of ghost stories, hashed out the idea with Lewis Reid, the station’s program director. They finally decided upon a program in which Old Nancy, a Salem witch, starts to tell a ghost story with her words fading into a dramatization of the tale. Even when you sit in the studio and know it’s just play-acting, it’s pretty hard Printed in the U. S. A. by Art Color Printing Company, Duneller who plan and produce them. to keep from shuddering as you watch an hear Adelaide Fitzallen, seventy-six e old actress, do the witch so convince It’s little tow-headed, fiery Shackley, WOR music director, who’s r sponsible for the soothingly blended mus cal programs. You who have listened “Choir Invisible” on Sunday evenings 2 to “Moonbeams” on other nights, undoubtedly experienced their charm an restfulness. Strange how many programs of have such characteristics. They see know how necessary it is to take the out of mother’s head and the worries of father’s mind; to satisfy longings nostalgia. % That’s why, no doubt, “Red Lacquer Jade,” that quasi-religious progra harp improvisations and oriental ophy read by the towering, ingra voiced Basil Ruysdael, has been so thusiastically followed by many people four years. THE station’s program listings li abound with these fascinating progr “WOR _ Limited,” a realistic train | along a fast flying express with artist sengers; “Miss Katherine and Calli the woman and her negro maid playe Katherine Tift Jones; “The WOR 1 house” and “The Little Symphony” other programs which, through thei ilarity in quality to great network grams, are powerful evidence of the s1 ority of talent and the genius of th There is one personality who 1 appears on the air, yet is probably | responsible for the general excellei WOR programs than any other one son. He is a dark, slender man, ow and direct. His fertile mind has co many clever program ideas, has reco; many future stars in the unknow come to him. That man is Alfred J Cosker, director of WOR. gj How many of the stars and prog now on his station will be taken from by the networks next year is problem but there certainly will be some. work scouts watch them closely. Th know that WOR is a finishing school ic radio stars.
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Worldht wealthiest EIRESS e Ly bhe could not ave O man had more money than Nathan Rothschild, yet his daughter was denied the one thing she wanted most in lifel Why? What surprising quirk in the amazing brain of her father, history's greatest financial wizard, made him hurt that which he held most dear? But the sinister thing which kept lovely Julie Rothschild from the arms of dashing Colonel Fitzroy, served a double purpose, for it became the driving power which made the house of Rothschild the richest family on earth! You'll be thrilled by the powerful story of THE HOUSE OF ROTHSCHILD, the novelization of George Arliss's latest picture, featuring Loretta Young and Robert Young. So you'd better get the May SCREEN ROMANCES today and read it—along with eleven other splendid new screen stories: DEATH TAKES A HOLIDAY (Fredric March), GAMBLING LADY (Barbara Stanwyck), HEAT LIGHTNING (Aline MacMahon, Ann Dvorak). DAVID HARUM (Will Rogers), COUNTESS OF MONTE CRISTO (Fay Wray), MIDNIGHT (Sidney Fox, Henry Hull), STRICTLY DYNAMITE (Jimmie Durante), THREE ON A HONEY- MOON (Sally Eilers), ONE IS GUILTY (Ralph Bellamy), and THE CROSBY CASE (Wynne Gibson). TODAY ASK AT ANY NEWSSTAND FOR MAY SCREEN ROMANCES THE LOVE STORY MAGAZINE OF THE SCREEN
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We believe you 7 sen roy them © 1934, Liccetr & Myers Tosacco Co. Focal theyre MILDER | they TASTE BETTER