20,000 Leagues under the Sea (1954) - 1963 Re-Release Pressbook

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THE MOST COMPELLING WAY TO REACH YOUR AUDIENCE . . . WITH THE MIGHTY SIGHTS AND SOUNDS OF THE MOTION PICTURE ITSELF! Via Television/ TELEVISION COMMERCIALS (In 16 mm black and white prints only.) AVAILABLE THROUGH YOUR LOCAL BUENA VISTA REPRESENTATIVE SIXTY SECONDS: (each contains 5 seconds silent end for local live tag) SEA-601 K — A mighty motion picture experience created by the two masters of imagination — Jules Verne and Walt Disney." This spot points up the drama, scope and many moods of a story and picture created by the Disney-Verne treat- SEA-602K — "Four great stars living Jules Verne’s most amazing adventure in the mightiest motion pic- ture of them all." Introduces the cast by star and character he portrays with live dialogue for each one. SEA-603K — A whale of a tale excitingly told as the might- iest motion picture of them all." Emphasizes action and adventure. Features Kirk Douglas and James Mason with live dialogue from each. TWENTY SECONDS: (each contains 5 seconds silent end for local live tag) SEA-201 K j Thgjg three 20-sec. kit spots will be shorter SEA-202K | versions of the above-mentioned 60-sec. ver- SEA-203K 1 si0ns’ EIGHT SECONDS: (4 seconds silent end for local live tag) SEA-801K ID — "Kirk Douglas, James Mason . . . Walt Dis- ney’s 20,000 LEAGUES UNDER THE SEA." ORDER TV SLIDE AND TELOP FROM TV ENTERTAINMENT FILM CLIPS Truly entertaining, with production value, star value and story value unequalled anywhere in video! For use by local stations, free! AVAILABLE THROUGH YOUR LOCAL BUENA VISTA REPRESENTATIVE SEA-CUP *1 (16mm B/W only (Running time: 3 min. 8 sec. - 283 ft. (GENERAL AUDIENCE) This clip features the action and excitement of the giant squid fight. The Nautilus is under fire from an oncoming ship as Captain Nemo threatens to do away with the troublemaker Ned Land. The'sub is hit. sinking some 5.000 fathoms before the damages are repaired. A giant squid attacks the Nautilus and Nemo is forced to surface. Ned Land escapes confine- ment and harpoons the beast. The clip ends as Nemo is dragged beneath the waves by the squid SEA-CLIP -2 (16mm B/W only) Running time: 3 min. 38 sec. - 327 ft. (ADULT AUDIENCE) A dramatic sketch showing the seeming inconsistencies in the character of the mysterious Captain Nemo. This clip opens with Nemo and Aronnax at the sub’s salon "viewing port." Nemo is speaking of the peace and independence he enjoys in the ocean depths. Later Ned Land questions Nemo’s motives and we see Nemo order an attack on an approach- ing ship. The Nautilus, guided by Nemo, rams the ship. Aronnax, Land and Consiel react in horror at what they have witnessed. SEA-CUP -3 (35mm B/W only) Running time: 5 min. 9 sec. - 464 ft. Professor Aronnax, Ned Land and Consiel enter the still silent Nautilus. In the process of exploring it, they see a group of divers conducting an undersea burial. The three men are seen watching from the sub and as they attempt to escape they are accosted by the divers. The clip ends with Ned desperately fighting the oncoming crew of the Nautilus. SEA-CLIP *4 (35mm B/W only) Running time 3‘/2 min. — 312 ft. Captain Nemo and Professor Aronnax stand at the sub’s "viewing port" watching divers leaving the Nautilus on an undersea hunting expedition. Nemo and Aronnax join the other divers as they gather food and fish life. Ned Land and Consiel sight a sunken ship. They investigate and discover a chest of treasure. As they try to remove their find, a shark attacks. Nemo sees the incident, firing his gun at the on- coming shark. SLIDE: 2x2 metal encased slide suitable for over lay of date and theatre. Available in color and black and TELOP: 4x5 telop suitable for over lay of date and theatre. Available in black and white only. Page Two

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t^ouJt 'Tkeattoe.f DELUXE TECHNICOLOR TRAILER FREE TEASER TRAILER Running time: 4 min. 33 seconds. Footage: 410 feet. Available in flat and Cinemascope versions. Opens with a sequence of underwater spectacles — natural wonders, deepsea divers on ocean bottom, submarine ram- ming warship, shark attacking divers with treasure chest. Then individual scenes emphasizing the stars, including Kirk Douglas singing “A Whale of a Tale.” Lavish interior shots of the submarine Nautilus. Sequence showing dangerous ocean monsters. Winds up with big action scenes, including battle with giant squid and island exploding. ORDER FROM NATIONAL SCREEN SERVICE Technicolor, Running Time: 1 min. 12 seconds. Footage: 108 feet. Available in flat and Cinemascope versions. Concentrated star, story and action value! Opens with divers march- ing along ocean floor. Shows the submarine Nautilus cruising. Then in- dividual scenes on each of the four stars. Ends with island explosion. ORDER FROM NATIONAL SCREEN SERVICE PREVIEW RECORD 5 minutes on one side, 2 i/2 minutes on the other side. To be played over theatre loudspeakers during intermissions. Com- bines invitation to buy refreshments with strong narrative sell of "20,000 Leagues Under the Sea," backed by music from the motion picture. ORDER FROM NATIONAL SCREEN SERVICE Via 'Radio / ORDER FREE RADIO TRANSCRIPTION FROM Buena Vista Distribution Co., Inc. Attn: Specialty Department 477 Madison Avenue, New York 22, N. Y. TTL-1 Cut #1 (55 sec. with 5 sec. open end for live tag) Opens strong with title followed by "Of all the great novels of adventure and imagination none has surpassed " This spot also features intriguing dialogue from Captain Nemo and Professor Aronnax and tags by billing stars. Cut #2 (55 sec. with 5 sec. open end for live tag) Opens with song "Whale Of A Tale." This spot features the cast and the characters they portray. Cut #3 (55 sec. with 5 sec. open end for live tag) "Fathoms deep in a fascinating new world of incredible won- This spot describes underwater adventures that come to life on the screen. Features strong dialogue as Aronnax denies Nemo's philoso- phy. Cast is billed in conclusion. Cut #4 (55 sec. with 5 sec. open end for live tag) Entire spot takes advantage of Verne's famous story as a book, its world popularity and its appeal as a motion picture actually filmed in the sea. Cast is also billed. Cut #5 (55 sec. with 5 sec. open end for live tag) "From the very depths of the sea Walt Disney has created the mightiest motion picture of them all. Features dialog by Cap tain Nemo discussing his secrets which can save mankind — or destroy it." Bills cast in conclusion The radio campaign consists of a two-sided 12-inch disc. TTL-1 ... 5 one-minute commercial announcements and TTL-2 ... 3 thirty-second, 2 twenty-second, 2 ten-second announcements. All of the radio plugs are designed for strong GEN- ERAL AUDIENCE appeal. TTL-2 Cut =1 (25 sec. with 5 sec. open end) Opens with song "Whale of a Tale" "From the very depths of the sea itself Walt Disney has created the mightiest motion picture of them all." Bills cast. Cut =2 (25 sec. with 5 sec. open end) "20.000 LEAGUES UNDER THE SEA-Jules Verne's famous best selling novel actually filmed in the depths of the sea." Also bills cast. Cut #3 (25 sec. with 5 sec. open end) "A world of infinite mystery, unearthly beauty, uncounted treasure in a miracle of screen entertainment. Bills cast. Cut #4 (15 sec. with 5 sec. open end) "The inspiration of Walt Disney and the imagination of Jules Verne." Bills cast. Cut #5 (15 sec. with 5 sec. open end) "It's a miracle of screen entertainment." Bills cast. Cut *6 (10 sec. — no open end) "The mightiest motion picture of them all Bills cast. Cut #7 (10 sec. - no open end) "A miracle of screen entertainment." Bills cast. ... oth 1 WALT DISNEY PRODUCTIONS The material in Uut book n intended lor oso by exhibitors in tbe direct advertising, publicizing and eiploitation of Walt Disney s "20,000 LEAGUES UNDER THE SEA Permission •< tr*by gratucJ to newspapers magazines and other periodicals to reproduce tbe material in this press booh for nows or editorial use Tbe pemnssien to granted upon the espress condition that proper copyright notice be affixed. No Other uses of the material etstained *' " ' fhorlty from the copyright proprietor. y ‘mm the copyright proprietor. Page Three

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WALT DISNEY presents KIRK DOUGLAS JAMES MASON PAUL LUKAS and PETER LORRE in JULES VERNE'S Robert J. Wilke Carlcton Youn* Percy Helton Production Manager Effect* Photographer Second Unit Director Underwater Photogra Special Procetsei Technicolor Consulta Assistant Director! Production Developed by Art Director Set Director Special Effect* Fred Leahy Ralph Hammcrai, A.S.C. James Haven* Till Gabbani Morgan Padclford Tom Connor* Jr. Rus* Haverick . Harper Goff John Meehan WALT DISNEY'S 20,000 LEAGUES' MOST EXCITING SEA PICTURE OF ALL In concept and application Walt Disney’s fabulous feature motion picture, “20.000 Leagues Under the Sea," is probably the most exciting sea story ever put on film. From the dramatic use of the Technicolor cameras on the bright and sandy bottom of the clear Caribbean, to the great cast and unrelenting Jules Verne story, this picture easily ranks among the movie industry’s most exciting. Although the picture brought with it more undersea technical problems than any other production of its type, the result is a memorable experience in entertainment. A distinguished cast, top technicians and a highly imaginative crew were joined by diving experts, designers of diving gear, engineers and safety men during location shooting. Pre-production planning alone took almost two years of concentrated work. Producer Disney hand picked the cost, which stars Kirk Dougins, as Ned Land, fearless harpooner; James Mason, as Captain Nemo, the saturnine master of the sub- marine Nautilus; Paul Lukas as Peter Lorre, as Conscil, his mild- mannered, reluctant assistant. Under the brilliant guidance of Director Richard Fleischer, the film, based on Jules Verne’s novel, is a milestone in motion picture production. Verne wrote of the ad- ventures of a crew and their three prisoners who lived on an odd-look- ing submarine. Disney saw a world of infinite mystery and menace, a .ationed at Montego Bay, Jamaica, here the indefatigable Walt, him- •lf, set up his office. Preliminary work included pres- world of frightening depths, silent darkness and monstrous power. Verne was fascinated by facts, and described mechanical devices. Dis- ney emphasizes the human equa- reactions ‘In “moments * ofC°high To preserve the flavor of his sub- ject matter, Disney made the major portion of the film underwater. Since the entire point of the story was to show how a group of men lived in self-contained luxury on the submarine Nautilus while it traveled over the ocean’s floor, Dis- ney planned to keep the major se- quences in the same locale. Probably for the first time in history, location-searching groups inspected oceanic sites. The Carib- bean sea offered the most practical spot for several reasons. The water wns clear and calm, a combination Captain Nemo, skipper of Jules necessary for good photography, rk celebrity have SO many reader The colors were photogenic in Tech- nicolor. and the sunshine filtered ■*«» thril!,' ''20,00° laww. KTcS Z? iXJZlSSSi nne captain, \Valt Disnej more surface offered natural backgrounds i pursue his abysmal deeds. for important scenes, and there was sufficient space for such sequences ns the battle with the giant squid, one of the many tense scenes in the film. One group worked around developed diving rig to be worn by members of the cast and crew and learning hand signals which were the only form of communication be- tween Director Fleischer and the company while all were far below the surface of the water. Every problem called for new techniques, new tools and a new concept of production. Months of planning brought to completion a number of new devices, and months of location shooting resulted in a magnificent film recognized as one of the most elaborate Disney has ever made. Four dives a day, with a maxi- mum time limit of 55 minutes per dive, were established as part of the schedule. It took twenty minutes to don diving gear; ten minutes were necessary to get each man down to the deep, another ten to WALT DISNEY REVEALS MOTIVATION OF VERNE CHARACTER IN 20,000 LEAGUES UNDER THE SEA reduction wi brash harpooner, Paul French scientist, and , hia comically abject idividuully give con- ten in surfacing, dramatic film wo CAPTIVES — Captain

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'20.000 Leagues Under the Sea' CAST OF CHARACTERS Ned Land KIRK DOUCLAS Capt. Nemo JAMES MASON Prof. Aronnax PAUL LUKAS Conseil PETER LORRE Mate on "Nautilus" ROBERT J. WILKE John Howard CARLETON YOUNC Captain Farragut TED DE CORSIA Diver PERCY HELTON Mate on "Lincoln" TED COOPER Shipping Agent EDWARD MARR Casey Moore ..FRED GRAHAM Billy J. M. KERRIGAN Because Robert Fulton, in- ventor of the steamship, made a mistake, two of the most famous submarines in naval history have carried the name, Nautilus. THE STORY errifying object be- PLANNING, INNOVATION RECORD IS SET FOR '20.000 LEAGUES UNDER THE SEA ham Lincoln, to follow the creature, and destroy it. On board are Ned Land, a harpooner; Professor Pierre Aronnax, distinguished oceanic scientist; and Conseil, his assistant. jfSTi

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Kirk Douglas Portrays Ned Land, flEEPSEA TREASURES, Action Man in '20,000 Leagues [)/\fJGER, BEAUTY IN STAR BIOGRAPHY Kirk Douglas, one of Holly- wood's most popular and ath- letic stars, plays the top action role in Walt Disney's fabulous feature motion picture, "20,000 Leagues Under the Sea.” He is Ned Land, heroic harpooner and a member of an imprisoned trio aboard the fic- tional submarine, Nautilus. In real life Kirk has enjoyed a success story which makes Horatio Alger look like a slug- gard. He was born in Amsterdam, New York on December 9, 1916. His parents, Harry and nr>. Bertha Demsky lived on the KIRK DOUGLAS wrong side of the tracks, and his six sisters were as busy as the parents keeping the family larder stocked. A constant shortage of cash turned Kirk into a wage-earner while he was still in grade school. His day started at five when he delivered morning papers; his day ended at seven at night, when he completed the job of delivering evening papers. These extra-curricular activities didn’t leave much time for studying and Kirk was an indifferent student until he met a sympathetic and understanding English teacher, Louise Liv- ingstone. of the Wilbur Lynch High School. She introduced him to the world of the theatre. Drama provided him with an escape from reality and it wasn’t long before he was staging plays, reciting poetry, winning oratorical contests and serving as a member of the debating team. Meeting the bills was still the top family problem and after graduating from high school, Kirk worked a year in an Amster- dam department store. Then he took his savings of $165 and hitch-hiked to St. Lawrence University in Canton, New York. He arrived atop a truck filled with fertilizer. Mat SEA- IB 70,000 LEAGUES’ Man-eating tiger sharks, glistening jewels of a buried treasure, a propeller-wrecking squid, a submarine with a Vic- torian wardroom, and the vast beauty of a sparkling tropical realm stretched out on the ocean floor, all come to life in their original splendor in Walt Disney's live-action drama, “20,000 Leagues Under the Sea." In the Jules Verne story- such things as electrically pro- pelled jet guns, an explosion with an oddly characteristic mushroom shape, and the ability of a ship to surface or submerge are not part of a modern movie-scripter’s mind. They were described in amaz- ingly accurate detail by a man who' lived and died before the age of submarines, before mo- tion pictures were known, be- fore the extensive field of dy- namics was even dreamed of. before such topical things as radio, television, airplanes, diesel engines, jet planes or nuclear fission were part of daily life. Indeed in 1905, the lish thing as the hor 20,000 Leagues Under the Sea’ Is Film That Surpasses Novel FW who see it will areoe against the proposition that in WaU Diane?, feature motion picture, "20,000 League. Under O S?'" O pncc advciture ciaccic hue men really .pec- tacular treatment representing an improvement, ,f such is possible, over the famed Jules Verne ongmal. The Burbank producer left no ocean-bottom stone unturned in his expensive, long-range effort to bring to life what is probably the most imaginative sea story ever told, from his two years of dry-land preparation to his undersea sets and camera crews in the Caribbean to the fantastically life-like albeit mechanical giant squid that does fierce battle against the iron might of Captain Nemo’s submarine. Nautilus. From the opening scenes to the smash closing, nothing but action and dire intrigue meets the eye of the beholder, with Kirk Douglas, James Mason, Paul Lukas and Peter Lorre turn- ing in one of the best performances, collectively, of their ex- cellent careers. The direction, under Richard Fleischer, is superb, particu- larly when you consider that a great part of it was several fathoms under the sea with all the attendant delays and neces- sary attention to almost insurmountable detail — the donning of diving clothes, the careful descents and ascents, the laborious setting up and taking down of sets, the meticulous handling of and coping with the undersea life they needed for many shots, and, last but not least, the difficult, slow-going system of com- munications. Franz Planer, A.S.C., guided the camera crews in one of the most haz- rdous assignments the film industry has ever known. Through his skill, he colorful array of marine life shares honors with the glittering bi ation by Joseph S. Dubin of Paul Smith’s music is a highlight of the lavish feature. Accenting the score is a ringing chantey, ■‘A Whale of a Tale," sung by Kirk Douglas. Inimitable in every department, Walt Disney’s “20,000 Leagues Under the Sea” justly deserves the tribute: “Never has so great a story been given such spectacular presentation.” In color by Technicolor, ”20,000 Leagues Under the Sea” stars Kirk Douglas, James Mason, Paul Lukas and Peter Lorre. Richard Fleischer directed from the Earl Felton screenplay which was based on the famous novel by Jules Verne. Buena Vista releases. In addition to a part-time job as a waiter and a full schedule of classes, Kirk managed to find time for sports. For three years he was undefeated intercollegiate wrestling champion. This experience came in handy later when he barnstormed with a carnival as an exhibition grunt-and-groaner. Participation in the university’s dramatics courses made him realize that acting was the career he wanted. After graduating with an A.B. degree, he stormed New York’s world-famed American Academy of Dramatic Arts. A special scholarship was created for him. He lived in a tiny room in the Settlement House, in Greenwich Village, aduction beauty and mysterk which backgrounds tl ANSER EXPLODES— J.

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less desire to learn and harness the powers of the universe, Disney se- lected Paul Lukas. Verne painted Conseil as being "apt at any service required of him ... of health which defied all sick- ness and completely without nerves." For the role of the unpre- dictable little explorer who found himself in the midst of history’s biggest moment, Disney cast Peter In color by Technicolor, “20,000 adventure that Walt Disney has tration of first step, Dubbed the ‘Nei ■ry the air the moody Captaii strapped on the divers’ backs. The outfit weighed 225 pounds. The weight is distributed this way: lead-soled shoes, 40 pounds; compressed air tanks, 125 pounds. Double tank units were used with enough air to keep the crew under Douglas, James Mason, Paul Lukas and Peter directed from the Earl Felton screenplay which novel by Jules Verne. Buena Vista rele:' ' ■ Richard Fleischer sed on the famous Kirk Douglas, Jami Lukas and Peter Lo tor Richard Fleiscl world of frightening earthly beauty, the film. Buena Vista rt Mat SEA-2K Mat SEA-2J UNDERSEA PROCESSION- NAUTILUS. Capt.l Disney Magic Plus Walt Disney Develops Diving Rig Verne Imagination For Filming of ’20,000 Leagues Make Kim Drama That Jules Verne, noted French fletionist writing a century ago, foresaw in his imagination the trend of Twentieth Century scientific discovery is apparent in Walt Disney’s amazing feature mo- tion picture, “20,000 League Under the Sea.” Walt Disney's career is the foremost example of the theory that whs benefits one, benefits all. From his earliest days as a producer, Disney has brought to the scree unique entertainment and has developed a number of new tools wit which to make bigger and better pictures. In his fascinating dram "20,000 Leagues Under the Sea,” he was instrumental in developing i entirely new diving rig. The major portion of his most elaborate film was taken on the botto of the Caribbean Sea. Sequences called for actors and camera crew ■ roam the depths exactly as the char- acters in Jules Verne’s book had WBter 55 minutes. The emergeni done. With Kirk Douglas refusing tank worn on the front of the su the services of a stunt man, and weighed 10 nounds; helmet ai Rehearsal Calls For Underwater Change In Walt Disney Film Prophetic Jules Verne Novel Makes Exciting Disney Movie Century Later Almost a hundred years ago Jules Verne, master s .tory-td er of his day. shocked the literary world with an astound^ packed with incredible glimpses of the future, retealing king dom of infinite mystery lying beneath the sea. For years to follow “20,000 Leagues Under the Sea re- ceived’world-wideacclaiip. It »pp»rri in print tn extern different languages, thrilling gen- ^ feature performers created Today this book can no longer be long as man retains the urge to ™»kl.r,d I'm, Minn. TW „f time has placed every element "ere ® f yjj jnky black. within its contents into the realms of possibility, probability and, finally, reality. And though time has proven Jules Verne to be a prophet it does not diminish the Here are tne gtw»qo« ■— sters that dwell in the inky black- ness 12 to 16 miles below the sur- face of the ocean. Here are the sunken treasure galleons that lay lost for centuries in undiscovered prophet it does not diminish the lost for centuries in impact of his book. Today’s readers aquatic rOTOM. still experience the vivid excitement tiger shark, manta ray, y ’ that impressed yesterday’s readers, pentine creatoea

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'20,000 Leagues Under the Sea' Fabulous Underwater Adventure Though the public has become accustomed to seeing Walt Disney do new and challenging things to provide theatre-goers with the Disney brand of entertainment, it will be gratified to learn that "20.000 Leagues Under the Sea" is his most fabulous adventure in motion picture production to date. All major scenes were shot fathoms beneath the sea. It will be recalled that Jules Verne's novel deals with the exploits of Captain Nemo and the outcast crew that sailed with him on the submarine Nautilus. Their adventures take place, for the most part, far below the surface of the ocean. Any faith- ful translation from book to screen entails filming the picture in its natural locale— the depths of the ocean. This the inventive Walt and his highly skilled crew have accomplished with characteristic brilliance. The indomitable producer's refusal to let seemingly impossible conditions stand in the way of his obtaining the results he strives for, again brings to his host of picture patrons a spectacular and unique feature. Most of this feature-length live-action drama, with its highly dramatic photography, and its brilliant cast, has been staged, enacted and "shot" on the dangerous coral reefs of Jamaica's Muntego Bay and under the Kirk Douglai plays master harpsonar Nad waters of Nassau's tropical harbors. Land Walt Disney's "20.000 Leagues The technical accomplishment is a story of many chapters. An entire Under the Sea." The Technicolor picture year’s preparation was devoted to the problems which such an undertaking is besod on the famous Jules Verne novel, presented. One by one apparently insurmountable difficulties were met ami Buena Vi:te releases. Superb Foursome Heads Cast of Disney Sea Drama With every top masculine performer in Hollywood clam- oring to enact one of the roles known and beloved by millions of readers throughout the world. Walt Disney care- full v selected four stars who Walt Disney Picks Paul Lukas For Tricky '20,000 Leagues' Role Walt Disney’s decision to sign Paul Lukas for the role of Professor Pierre Aronnax in his fabulous motion picture, "20,000 Leagues Under the Sea,” was based on the producer's

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1 THESE THREE . . . Can Make Every Month Your Biggest Family Boxoffice Month! WALT DISNEY PRESENTS LUATH THE LABRADOR RETRIEVER TAO THE SIAMESE CAT BODSER THE BULL TERRIER JOHN DRAIN I E EMILE GENEST SANDRA SCOTT WITH THE TALENTS OF REX ALLEN SCREENPLAY BY JAMES ALGAR COPRODUCER JAMES ALGAR CiSsaRyTiMITED ° JACK COUFFER :o ON THE SELLING BOOK BY SHEILA BURNFORD TECHNICOLOR' Coming! For all Tj the world to enjoy You'll meet the newest and most fabulously funny characters ever to come to life! - ARTHUR AN ENCHANTED CAT? No one can deny that her strange powers Walt Disnpv affected the lives of lldll LMollcy these three people! The Three Lives of THOMASINA BASED ON THE BEST SELLING NOVEL BY PAUL GALLICO PATRICK McGOOHAN SUSAN HAMPSHIRE mSSc, KAREN dotrice TECHNICOLOR ®1963 Walt Disney Prodi Page Tet

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CINEMASCOPE The adventure written a hundred yc before its time becomes a motion picture to be remembered forever ! i — Mat 402 540 lines — 4 cols, x 136 lines (39 inches) Page Elet

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Mat 404 268 lines— 4 cols, x 67 lines (19 inches) motion tk picture: adventure ever filmed! Walt Disney 20,000 Leagues under the . A production that i nrw and maznifnrn slandardi of tntertainm TECHNICOLOR® cinemascope KIRKDOUGLASJAMESMASI ipi THE RICHARD FLEISCHER -sc—pu, », EARL FELTON T R E Mat 304 366 lines— 3 cols, x 122 lines (26 inches) Faye Twelve

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UNDERjfHE [UNDERliTHEl The Mightiest Motion Picture of them Alii i . ; . Out of the depths of ' ^ never-ending ocean comes | the mightiest « ‘ motion picture ^ of them all! TECHNICOLOR

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TH[ Ml6tfl&rM/PlcmoF TfXMAtl/ * WALT DISNEY. , 20, ooo Leagues ^rSea KIRK DOUGLAS JAMES MASON paul lukas peter lorre Mat 401 144 lines— 4 cols, x 36 lines (10 inches) I l TH[Ml6lW&rHoTlOf/p/CMeOF TUBMAuf takes you deeper ever deeper . . At\xo never ending ocean. . . . into drama . . . into the mt^odssx. adventure of t\m^. RICHARD FLEISCHER EARL FELTON "tR,l',T^“,^trCo'lrK' Mat 303 426 lines— 3 cols, x 142 lines (30 inches) Page Fourteen

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reagues ►ZQooo^eagueS; The Mightiest Motion Picture Of Them Ail! WALT DISNEY Mat 102 73 lines (5 inches) Mat 206 30 lines — 2 cols, x 15 lines (2 inches)

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THEATRE BuNDERtTHE QdO 1 Bl 'B|feJCCl1 Mat 307 279 lines— 3 cols, x 93 lines (20 inches) TECHNICOLOR* CINEMASCOPE RICHARD FLEISCHER- EARL FELTON BRING IN THAT BIG AUDIENCE that loves 2 Disney hits twice as much as one! Run these slugs above the sec- ond part of your Disney double fea- ture ads. ■aygunii Erfro-2nd Disney Hit E>fai-2nd Disney Hit Mat BV-HIT Mat 106 14 lines (1 inch) 20, ooo Leagues 4-Sea Mat 105 14 lines (1 inch) Sixltm

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20,000 LEAGUES UNDER THE SEA sfSSi s-SSSSs 3rd Starring Position. RICHARD FLEISCHER EARL TeItON TECHNICOLOR® - mH> ,IS,‘ “•» *picwe« t#mw! WMLI UQINCr>...» oooLeaguesSeal Mat 205 54 lines— 2 cols, x 27 lines (4 inches) The Mightiest Motion Picture Of Them All! WALT DISNEY rSGEEU 0 5EB KIRK DOUGLAS JAMES MASON PAUL LUKAS PETER LORRE TECHNICOLOR iichiid imscmi hum cinemascope Mat 406 156 lines — 4 cols, x 39 lines (! ' inches) Huge Setmtten

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Mat 403 400 lines — 4 cols, x 100 lines (29 inches; The Mightiest Motion Picture of them All I Mat 103 60 lines (4 inches) THC MltyV&rHoTiotfpiCW «f TDtMfiuf Walt Disney I I Mat 202 160 lines— 2 cols, x 80 lines (11 inches) Page Eighteen

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r-^^/The adventure written a hundred years before its time becomes a motion picture to be remembered forever! Mat 301 294 lines— 3 cols, x 98 lines (21 inches) . . .Out of the pages of the most amazing story ever written comes Mat 207 122 lines— 2 cols, x 61 lines (9 inches) Mr. Exhibitor Alert your patrons to the big upcoming feature from Walt Disney. Use these special "next attraction" slugs with all the ads for your previous pro- gram. They are designed to run with any size ad. Order Mat SEA-AA now! o S s 20, ooo leagues Sea attraction Dmjey's 2Qooo leagues^Sea WALT DISNEY'S attraction 20, ooo m„, se. «a COMING! I WALT DISNEY'S | 2Qooo leagues— Sea TECHNICOLOR8 I f WALT DISNEY'S a, «•<<•*• 2Qooo Leagues -s? Sea ^ m TECHNICOLOR8 Page Nineteen

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ULlK A TECHNICOLOR CINEMASCOPE The Mightiest Motion Picture Of Them Au! WALT DISNEY presents TECHNICOLOR Directed by RICHARD FLEISCHER Screenplay by EARL FELTON CINEMASCOPE R* Re'uwd by BUENA VISTA Distribution Co . Inc •* W*M Disney Productions Re Released by BUENA VISTA Distribution Co., Inc., (f-. Walt Disney Productions THEATBE Mat 20 8 122 lines— 2 cols, x 61 lines (9 inches) Mat 405 200 lines— 4 cols, x 50 lines (14 inches) Mat 302 279 lines— 3 cols, x 93 lines (20 inches) Re-Released by BUENA VISTA Distribution Co.. Inc © Walt Disney Productions “'““RICHARD FLEISCHER ‘"“"’SEAM # DOUGLAS LUKAS Page Twenty

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Composite Ad Mot SEA-4X The Mightiest Motion Picture of them All I Tut Mightiest Motion Picture Of Them Au! The Mightiest I Motion \ Picture Of Them An! 30 lines— 2 cols, x 15 lines (2 inches) the MUffllEST/tiTioH picmctftHtMm! WALT DISNEY’S 54 lines— 2 cols, x 27 lines (4 inches) 60 lines (4 inches) 73 lines (5 inches) 14 lines (1 inch) 14 lines (1 inch) ORDER FROM NATIONAL SCREEN Page Twenty-one

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Free CO-OP AD MAT 1 SPECTACULAR VALUES! (Suggested Headline) ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT ^TECHNICOLOR LlNEMAScOfjf: NOW AVAILABLE IN 2 SIZES: 8 COLUMNS AND 5-COLUMN TABLOID SIZE. SPECIFY WHEN ORDERING. ORDER FREE FROM BUENA VISTA DISTRIBUTION CO.. INC. ATTN.: SPECIALTY DEPARTMENT 477 MADISON AVENUE . NEW YORK 22, N. Y. Page Twenty-twc

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ON-TARGET EXPLOIT ATiON RUN A CONTEST FOR HOBBYISTS! All model builders have a tremendous interest in the new and exciting atomic submarines. Excite their interest still further with a contest based on original models of the first atomic submarine, Captain Nemo's Nautilus, as seen in Walt Disney's "20,000 Leagues Under the Sea." Set up an announcement display in the window of every hobby shop in town. The suggested display at left requires the following materials: A window card with your theatre name and starting date: specially imprinted balloons; a painted sign giving the contest details, and any model or models of atomic sub- marines available in the hobby shop. Keep the rules simple! Allow anyone to enter. The winning model (or models) is the one that looks most like the Nautilus. Contestants can work from their observations or from imagination. As a publicity plus, let the hobby editor of the local newspaper be contest judge. Use Big Golden Books, Gold Key Comic Books and Storyteller Albums as prizes! A reminder: Display materials and prizes are available now. See the check list on this page. YOUR TARGET: HOBBYISTS OF ALL AGES! ® SUGGESTED WINDOW DISPLAY GET EXTRA TV EXPOSURE! Your "20.000 Leagues" campaign is backed by FOUR ex- citing entertainment film clips, available to you to supply FREE to your local television stations. This is the kind of entertainment their viewers are seeking. Get every station into the act. Suggest that they be used as a prime time supplement to educational programs, children's programs, live audience programs, etc. Remember! That big post-summer televiewing surge is your springboard to bigger grosses. See 5 page 2 for more details 0YOUR TARGET: EVERY TV VIEWER! NOTE! 15 upright 8x10 GET EXTRA POSTER DISPLAY! Your educational 1 -sheet (see back cover) is an exciting poster with proven appeal. Have it displayed in schools and libraries, at newsstands where Gold Key Comic Books are sold, at book stores, children's stores and department stores where Golden Books are sold, at music stores where Vista Records are sold. The widespread use of glass doors extends the out-of-the-theatre potential of door panels (see page 27). Display them on the doors of all the establishments listed above. YOUR TARGET: SHOPPERS. STUDENTS.® BOOK LOVERS! PROMOTE THROUGH LIBRARY STORY HOUR! Saturday morning library story hour is a big event in the lives of millions of children. That is when the local librarian reads favorite stories to the youngsters to introduce them to the great rewards of good literature. You can help her and yourself by giving her a "20,000 Leagues ' Storyteller Album (see page 25), so that she can introduce her avid listeners to the great Jules Verne novel, and the mighty Walt Disney motion picture, in the most exciting way possible. A reminder, Mr. Showman! Make sure a phonograph, in good working order, is on hand for your library story hour! #YOUR TARGET: EVERY YOUNG LIBRARY-GOER! EXHIBITOR'S CAMPAIGN CHECKLIST TV entertainment film clips TV commercials TV slide and telop Trailers Radio commercials Preview record Publicity stories and scene cuts q Ad mats, including "Next Attraction,” holdover and “2nd Disney Hit" slugs 1 q Composite ad mat J q Co-op ad mat (2 sizes) i q Exploitation ideas this pa| 0 Advertising balloons 3 0 Publications 24 0 Storyteller album 25 0 Coloring contest 26 0 Door panels (and order blank) 27 0 Flags and banners 27 0 Posters and lobby accessories back cover Page Twenty-three

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PROMOTE WITH PUBLICATIONS This world famous masterpiece appears in these popular children's versions. Make certain that a sign or poster announcing your engagement is displayed in book stores, toy stores, department stores, newsstands, libraries and schools. Display and sell these books in your lobby! Present them as contest prizes! WALT DISNEY’S 20,000 LEAGUES UNDER THE SEA GOLD KEY COMIC BIG GOLDEN BOOK Color illustrations tell the entire story. Available for all your promotional needs, at reduced rates, through your local wholesaler. Published by K. K. PUBLICATIONS Poughkeepsie, N. Y. Fully illustrated in color. Retails for $1. Published by GOLDEN PRESS, Inc. 630 Fifth Avenue. New York 20, N. Y. THEATRE NAME HERE 15-Inch Advertising Balloons Imprinted with YOUR THEATRE No. 20M-718 500 -$20.00 1,000 -$35.00 Send check or money order, or sent C.O.D. plus postage charges. NATIONAL THEATRE MERCHANDISING POST OFFICE BOX 203, GRAND CENTRAL STATION. NEW YORK 17, N. Y Po-ye T {verity -four

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*Pftontote u/itU THE BIG STORYTELLER ALBUM! <k's "a Whate of a Tab" in Story and Page Twenty-five

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ADD COiOA TV MAT SEA-CCg 1 MAT SEA-CC-3 Disney Productions AVAILABLE IN TWO SIZES. HERALD SIZE (shown above)[j NEWSPAPER SIZE (3 columns wide) ORDER FROM NATIONAL SCREEN Page Twenty-six

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Your nearest NATIONAL SCREEN SERVICE office THEATRE POSTER SERVICE SECTIONAL VALANCE. $2.3 ALSO AVAILABLE: FLAG OR WALL BANNER YOUR DISPLAYS WILL BE TRULY EYE-INSPIRING.. .with DELUXE FULL COLOR DOOR PANELS! IDEAS I 4 panels, 20 x 60, in full deluxe color, with 12 pre-gummed snipes, costs only $5.95! Two sets or more cost only $5 per set! ORDER DIRECT I ORDER NOW I Use them inside and outside your theatre, at record stores, newsstands, book stores! Use this coupon to order as many sets as you need! Buena Vista Distribution Co., Inc. Attn. Specialty Dept 477 Madison Avenue New York 22, N. Y Please rush me sets ol "20.000 Leagues" Door Panels (Each set includes 4 panels and 12 pre-gummed snipes) at 35 95 tor one set or 35 per set on orders ot 2 sets or more, shipping prepaid Enclosed is my check (or money order) for $ made payable to Buena Vista Distribution Co., Inc. ...with COLORFUL FLAGS, BANNERS, STREAMERS FLUORESCENT SATIN!

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