Podcasts · The GaryVee Audio Experience
How to Start Using AI for Your Business
· 22 min
Episode How to Start Using AI for Your Business
In this episode of The GaryVee Audio Experience, I sit down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap at Cannes for a panel on AI and creativity. I unload on why the industry is doing AI wrong — bringing subjective audacity and insecurity to the tools instead of curiosity and awarding itself for work that doesn't move the business. I get into why strategists have the biggest upside with AI, why the algorithm is just consumer attention, and why media and creative should never have been separated.
You'll learn about:
• AI as a Thinking Partner (Not a Magic Button)
• Why Strategists Have the Biggest Upside
• Why Media and Creative Have to Be Reunited
• Mastering AI Is Like "Mastering the Internet" in 1999
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