Podcasts · The GaryVee Audio Experience
The #1 Secret to B2B Growth on LinkedIn
· 50 min
Episode The #1 Secret to B2B Growth on LinkedIn
In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated "potential reach" and start posting one to three times a day on LinkedIn and TikTok. I also dive into why branding is an art form that requires humility and why replying to your comments is the most underutilized growth hack in the game.
You’ll learn about:
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Potential Reach vs. Actualized Reach
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Why LinkedIn is the New Facebook 2012
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The Effect of TikTok for B2C Brands
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How to Build a Brand Community Through Radical Listening
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Why Ego is the Greatest Barrier to Your Business Scaling
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