Podcasts · The GaryVee Audio Experience
Why IRL Experiences Matter More than Ever
· 11 min
Episode Why IRL Experiences Matter More than Ever
In this episode of The GaryVee Audio Experience, I sit down with Laura Desmond, CMO of Adobe, at Cannes 2026 for a Marketing for the Now conversation. We get into why experience maxing — IRL, in real life — is mattering more than ever, why VaynerX bet the farm on becoming an experiential agency, and why AI tools will get commoditized at scale exactly the way big data did. I share the Photoshop history lesson every fearful creative needs to hear, why the human matters more in an AI world, not less, and the jungle-gym career advice every young marketer should be writing down.
You'll learn about:
• Why Experience Maxing (IRL) Is Mattering More Than Ever
• Why the Human Variable Matters More, Not Less
• The Humility to Take a Step Backwards
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