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Suzuki's Small Car Strategy Hits India Snag | Japan News
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Episode Suzuki's Small Car Strategy Hits India Snag | Japan News
Suzuki is facing challenges in India as the government enforces stricter vehicle emission regulations. The new rules eliminate favorable provisions for small gasoline cars, which are central to Suzuki's business model. Local automakers have opposed Suzuki's attempts for exceptions, indicating a tough competitive environment. This shift may compel Suzuki to rethink its long-standing strategy in the Indian market, requiring quick adaptation to maintain its relevance in an evolving regulatory
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