Why the Japanese car brands should be worried & the dishonesty of badge engineering
· 56 min · S1 E9 · Explicit
Episode Why the Japanese car brands should be worried & the dishonesty of badge engineering
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We dig into the numbers behind the collapse of Japanese car brands in Australia, with China up 46,000 units in a shrinking market and Nissan, Mitsubishi and Suzuki all posting double-digit sales declines.
We run through the Honda models Australia is missing out on and make the case for the Ridgeline as a lifestyle ute. We wrap up by explaining why the used Ford Focus ST might be the best-value performance car on the market right now.
Check out John's channel - https://www.youtube.com/@AutoExpertJC
Check out Adam's channel - https://www.youtube.com/@ReDriven
00:00 - Intro
00:58 - Honda's failures in Australia
06:11 - Why Japanese brands are in trouble
08:54 - China's rise & Japan's decline by the numbers
14:33 - Chery's surge & the bean counter problem
15:38 - What Nissan should bring here
21:11 - Toyota's Prius missed opportunity
23:27 - Suzuki's identity crisis
27:55 - Honda's marketing failure
31:39 - Honda models Australia is missing out on
37:24 - The case for the Honda Ridgeline
41:00 - What Honda should do next
44:01 - Navara vs Triton & the badge engineering problem
47:16 - Amarok, X-Class & the Mercedes exec disaster
49:42 - The Mazda 6 wagon in a dead segment
51:05 - Ford Focus ST: most slept-on performance car
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