Jony Ive Shows The Real Process Behind the Ferrari Luce

17 Jul 2026 · 45 min · Episode 3

Episode Jony Ive Shows The Real Process Behind the Ferrari Luce

0:00 45:16

You’re about to see the first ever all electric Ferrari. A car Ferrari said they’d never make, that will probably be the most controversial car they’ve ever made. Above all, it will definitely be a massive risk – new tech and new design that will impact all of us, whether or not we ever drive a Ferrari. I’m at a secret track in Italy to get a first look before it launches. And talk to the two people most responsible for it

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