The surprising origins of Southwest Airlines with Jacob Goldstein
· 26 min
Episode The surprising origins of Southwest Airlines with Jacob Goldstein
In this special TED Business episode, Modupe is in conversation with Jacob Goldstein, reporter and co-host of the Business History podcast, to dig into the origin story ofSouthwest Airlines. From debunking the airline's founding myth, about a triangular route sketched on a napkin to discussing why Southwest chose to only fly Boeing 737s, Jacob shares the decisions that made Southwest stand out from its competitors—and why healthy egos might make for better business.
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