Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
· 53 min · Episode 612
Episode Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part one of a two-part series.)
• SOURCES:
• John Cheney, carpenter at Macy’s Studios. • Will Coss, vice president and executive producer of Macy’s Studios. • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café. • Kevin Lynch, vice president of global helium at Messer. • Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment. • Tony Spring, chairman and C.E.O. of Macy’s Inc. • Jessica Tisch, New York City police commissioner, former commissioner of the New York City Department of Sanitation. • Dawn Tolson, executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.
• RESOURCES:
• Macy’s: The Store. The Star. The Story., by Robert M. Grippo (2009). • History of Macy’s of New York, 1853-1919: Chapters in the Evolution of the Department Store, by Ralph M. Hower (1943). • Macy’s Thanksgiving Day Parade.
• EXTRAS:
• "Helium," by The Economics of Everyday Things (2024).
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Links in the notes 12
- https://freakonomics.com/podcast-tag/can-the-macys-parade-save-macys/
- https://www.linkedin.com/in/willcoss/
- https://wimpykid.com/about-the-author/
- https://www.linkedin.com/in/kevinjlynch23/
- https://macysinc.com/investors/governance/board-of-directors/person-details/default.aspx?ItemId=59e54111-e049-4319-9d8a-260734f6d65a
- https://www.nyc.gov/site/nypd/about/leadership/commissioner.page
- https://www.nyc.gov/site/cecm/about/about-the-executive-director.page
- https://amzn.to/40XwtNr
- https://www.amazon.com/History-1858-1919-Harvard-Studies-Business/dp/0674863704
- https://www.macys.com/s/parade/
- https://freakonomics.com/podcast/helium/
- https://pcm.adswizz.com
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