Should America Be Run by … Trader Joe’s? (Update)
· 48 min · Episode 359
Episode Should America Be Run by … Trader Joe’s? (Update)
The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.
• SOURCES:
• Kirk DesErmia, facilities manager in Seward, Alaska. • Mark Gardiner, journalist and author. • Sheena Iyengar, professor of business at Columbia Business School. • Michael Roberto, professor of management at Bryant University.
• RESOURCES:
• “Trader Joe’s,” David Ager and Michael Roberto (Harvard Business School Case, 2014). • “What Brands Are Actually Behind Trader Joe’s Snacks?,” Vince Dixon (Eater, 2017). • Build a Brand Like Trader Joe’s by Mark Gardiner (2012). • “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?,” Sheena Iyengar and Mark Lepper (Journal of Personality and Social Psychology, 2000). • Unlocking Creativity, by Michael Roberto (2019).
• EXTRAS:
• “How Can This Possibly Be True?,” by Freakonomics Radio (2016). • “How to Save $1 Billion Without Even Trying,” by Freakonomics Radio (2016).
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Links in the notes 10
- https://www.linkedin.com/in/kirk-desermia-95954186
- https://www.sheenaiyengar.com/
- https://www.hbs.edu/faculty/Pages/item.aspx?num=45557
- https://www.eater.com/2017/8/9/16099028/trader-joes-products
- https://www.amazon.com/gp/product/0979167337/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=freakonomic08-20&creative=9325&linkCode=as2&creativeASIN=0979167337&linkId=8a85b1b699c570d4d90d2d656e845f20
- https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf
- https://www.amazon.com/gp/product/111954579X/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=freakonomic08-20&creative=9325&linkCode=as2&creativeASIN=111954579X&linkId=9ffa80f738fbab40333e5ba748b8ecb5
- https://freakonomics.com/podcast/i-pencil/
- https://freakonomics.com/podcast/how-to-save-1-billion-without-even-trying-a-new-freakonomics-radio-podcast/
- https://pcm.adswizz.com
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