Podcasts · The McKinsey Podcast
A more accurate way to measure consumer engagement
· 16 min
Episode A more accurate way to measure consumer engagement
Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs.
Articles Mentioned:
The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow
How Strategy Champions win
Theme music composed, performed, and produced by Joy Ngiaw
See www.mckinsey.com/privacy-policy for privacy information
Links in the notes 5
- https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-attention-equation-winning-the-right-battles-for-consumer-attention
- https://www.mckinsey.com/our-people/kabir-ahuja
- https://www.mckinsey.com/mgi/our-research/the-fdi-shake-up-how-foreign-direct-investment-today-may-shape-industry-and-trade-tomorrow
- https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/how-strategy-champions-win
- https://www.mckinsey.com/privacy-policy
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.