Podcasts · Business

Create or Destroy: Reimagining Marketing with Seth Matlins

Seth Matlins

23 episodes

Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes.

More about the show

It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing.

From the Vox Media Podcast Network and the Wisdomous Company.

Episodes

  1. Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and Value

    · 45 min

    On day two as Starbucks’ CEO, Brian Niccol published an open letter saying "there's a shared sense we've drifted from our core," and Tressie Lieberman, who Niccol hired to as Global CBO after the stock had dropped 38%,…

  2. Streetwear Legend Jeff Staple on Why You Can’t Buy Your Way Into Culture

    · 1 h 07 min

    Seth’s guest is streetwear legend Jeff Staple who, in 2005, designed a Nike Collab—the Pigeon Dunk—that caused a riot, resells for thousands of dollars 21 years later, and gets the credit (or blame!) for bringing…

  3. Gymshark CBO Noel Mack | Find Out Who You Are and Do It on Purpose

    · 55 min

    This episode Seth sat down with his friend Noel Mack, Gymshark's Chief Brand Officer, for a conversation that became a masterclass in what it means to turn down money in service of meaning. Gymshark is one of only two…

  4. Amazon Web Services CMO Julia White, on Why Earnings Calls Are Stories About Demand

    · 49 min

    This week, Seth Matlins talks with Amazon Web Services CMO Julia White, who’s spent 25 years inside enterprise tech, including a 20-year tenure at Microsoft, where she led product marketing for Office 365 and Azure,…

  5. LuluLemon CBO Nikki Neuburger | When Cracks in the C-Suite Become Craters at The Front Line

    · 1 h 06 min

    Lululemon Chief Brand and Product Activation Officer Nikki Neuburger has been inside three enterprise realities that couldn't be more different: Nike at its peak, where brand was the business and everyone knew it; Uber…

  6. 'Incorruptible' Author Eric Ries on Making Money But Creating No Value

    · 1 h 00 min

    Entrepreneur and author Eric Ries wrote the seminal book "The Lean Startup" and spent years teaching founders how to build companies, before realizing he'd never taught them how to protect what they built. In an…

  7. Duolingo CMO Manu Orssaud on What Gets Destroyed When the Street Decides Your Strategy

    · 58 min

    In Q425, Duolingo's CEO told the Street the company would accept slower revenue growth and lower profitability in order to prioritize growing the number of people who use the product every day. This is a strategic…

  8. Musa Tariq on How Short-Term Growth Can Disguise Bad Strategy

    · 1 h 19 min

    Early in his career as a social media coordinator at Burberry, Musa Tariq spent six figures to livestream a 2008 Burberry fashion show that, despite hopes of reaching one million viewers, delivered only 673. While it…

  9. LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across Industry

    · 57 min

    LVMH’s Mathilde Delhoume-Debreu spent 30 years at Procter & Gamble before becoming the Global Brand Officer across the luxury behemoth’s 75 independent Maisons, which means she's navigated a spectrum of value creation…

  10. JPMorganChase CMO Carla Hassan on What Happens When the Product Doesn't Speak for Itself

    · 1 h 11 min

    Having previously led marketing at physical-product giants like Kellogg, PepsiCo, and Toys "R" Us, JPMorganChase CMO Carla Hassan offers a unique perspective on what changes when your product becomes completely…

  11. Bose CMO Jim Mollica on The Number One Predictor of Value Creation

    · 1 h 03 min

    Some of the Italian luxury audio brand Sonus Faber’s speakers are made with a window on the top so buyers can see every detail of their handcrafted interior. Because as Jim Mollica, CMO of Bose and President of the…

  12. Rocket Companies CMO Jonathan Mildenhall on The Business Case for Creating an Iconic Brand

    · 1 h 01 min

    Jonathan Mildenhall has spent his career believing that brands can be bigger than their categories. In a storied career, he helped create “Open Happiness” at Coca-Cola, which became the brand's most profitable platform…

  13. LinkedIn CMO Jessica Jensen on The True Math of Value Creation

    · 56 min

    LinkedIn CMO Jessica Jensen calls herself a "painter with an abacus"—which might just be the most perfect shorthand for what a modern marketing leader should be. She grew up writing advertising jingles at the kitchen…

  14. Gary Vaynerchuk: Fighting Your Customer Never Creates Value

    · 50 min

    Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices in marketing and business. In this wide-ranging conversation, he…

  15. Zoe Scaman on The Unseen Source of Value Destruction

    · 54 min

    For this episode, Seth sits down with strategist Zoe Scaman, who has spent two decades working inside and alongside companies like Droga5, Lego, Netflix, L'Oreal, Tesco, and with Mark Cuban and Luka Doncic. Their…

  16. Kraken's Mayur Gupta on Creating Value When Product Isn’t Enough

    · 52 min

    Mayur Gupta is an engineer who spent eight years writing code before he ever touched marketing, and that beginning shapes everything about how he thinks about value. Across 26 years at Spotify, Kimberly Clark, Gannett,…

  17. Qualcomm's Don McGuire on How A Narrative Shift Created 89% More Value

    · 1 h 11 min · S1 E6

    In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction. From…

  18. Adobe's Lara Balazs On Orchestrating Value Creation

    · 53 min

    This week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately a marketing decision, and it either contributes to value creation or…

  19. Paulie Dery on Why Every Decision is a Brand Decision

    · 55 min · S1 E4

    From Yeti to Uber and now as CMO of global wellness company AG1, Paulie Dery has built value for companies whose products could easily be commoditized, but weren’t. Having started his career on the agency side as a…

  20. Soyoung Kang on the Architecture of Value Creation

    · 1 h 11 min · S1 E3

    Well before she was CMO, and now President, of eos Products, Soyoung Kang was an architecture student at MIT, where, she tells Seth, she learned less about buildings and more about how people move through space. She's…

  21. David Axelrod on How to Rebuild the American Brand

    · 53 min

    Fundamentally, a political campaign isn’t all that different from a business – it’s an enterprise where every decision either builds value with voters or destroys it, and the voters are customers who only get to buy…

  22. Nick Tran on How One Marketing Decision Created More Value Than Any Campaign

    · 1 h 01 min · S1 E1

    Nick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global CMO when it became Ad Age's Marketer of the Year. Now, as both…

  23. Create or Destroy: Reimagining Marketing with Seth Matlins

    · 1:40 · Trailer

    It's a business show. It's a marketing show. Create or Destroy: Reimagining Marketing is the show that argues they’ve always been the same thing. Coming Tuesday, May 12. Follow now on YouTube or wherever you get your…

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