Podcasts · Amplify Speakers Podcast

Shiftward: How Small Shifts Create Sustainable Change

19 Jul 2026 · 29 min · Episode 27

Shiftward: How Small Shifts Create Sustainable Change

Summary

In this episode of the Amplify Speakers podcast, host Chris Sund interviews Rich Bracken. He shares his journey from being a DJ to a keynote speaker, emphasizing the importance of emotional intelligence in leadership and organizational culture. Discover practical insights on change management, performance, and how investing in emotional skills can lead to a 22x ROI.

Takeaways

· Rich Bracken's transition from DJ to speaker

· The role of emotional intelligence in leadership

· Change management and making change stick

· The impact of organizational culture on performance

· Practical tips for improving emotional skills

· The significance of psychological safety in teams

· Rich's book 'Shift Word' on adaptability and change

· The power of engaging and moving audiences

Chapters

00:00 Introduction to Rich Bracken

01:12 From DJ to Keynote Speaker

04:03 Creating Memorable Experiences

07:36 Understanding Emotional Intelligence

10:38 The Launch of 'Shift Word'

14:50 Focus on the Feeling

18:38 The Importance of Emotional Metrics

21:37 Valuing Employees and Building Culture

24:14 Investing in Emotional Intelligence for Success

Quotes

"Up to 58% of your performance is dictated by emotional intelligence."

"Focus on the feeling, not just the numbers."

"Invest in emotional intelligence for a 22x ROI."

Links

Rich Bracken’s Profile:

https://amplifyspeakers.com/rich-bracken/

Rich Bracken’s Website:

https://www.richbracken.com/

Rich Bracken’s LinkedIn:

https://www.linkedin.com/in/rich-bracken

Rich Bracken’s Book:

https://www.richbracken.com/book

Links in the notes 4

• https://amplifyspeakers.com/rich-bracken/
• https://www.richbracken.com/
• https://www.linkedin.com/in/rich-bracken
• https://www.richbracken.com/book