Podcasts · The Karl Stefanovic Show
'The Aussie Dream is Dying' | Ringers Western Owners on Standing Up
· 45 min · Episode 74
Episode 'The Aussie Dream is Dying' | Ringers Western Owners on Standing Up
Australian success stories don't get much better than this.
Karl sits down with the family behind Ringers Western to hear how three siblings from a remote Kimberley cattle station turned an idea sketched on a Weet-Bix box into one of Australia's fastest-growing clothing brands.
From mustering cattle in some of the toughest conditions on earth to building a business based on family, resilience and hard work, this is the remarkable story behind the iconic Australian brand.
The conversation covers:
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Growing up on El Questro Station in the Kimberley
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The campfire conversation that started Ringers Western
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Turning a sketch into a national brand
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Building a business as a family
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Leadership, entrepreneurship and Australian values
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The challenges of scaling a clothing company
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Why they're now setting their sights on America
This is more than a story about clothing – it's about taking a simple idea and building something extraordinary.
Subscribe for more conversations with the people shaping Australia.
Thank you to our new exclusive partners, Ringers Western. There's never been a better time to try Ringers Western. Get 20% off your first order with KARL20 at https://ringerswestern.com
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